10 E-Commerce Content Marketing Examples For 2019
For those who own e-commerce websites, you probably already know how crucial conversions are to survive! By positive conversion rates, you can build traffic which can turn into leads and/or sales. Sure, traffic is critical, but it’s not exactly what pays the bills: It’s the quality lead-generating traffic that does.
Without conversions or with low-quality ones, your e-commerce store and website can’t survive regardless of the number of people visiting. That’s where content marketing comes along, with the ability to increase conversion rates by up to almost six times than usual.
How does content marketing improve your conversion rate, though?
With good content, you can connect with customers, which is also just as crucial as your leads. Customers want to feel the connection with a company and want to be engaged with them. With good connection through content, it can increase engagement AND brand loyalty, boosting both conversion rates and sales.
That’s why it’s crucial to begin content marketing now if you haven’t yet! If you’re wondering where to begin, read on as I show you the ten e-commerce marketing examples for 2019.
Ten E-Commerce Content Marketing Examples For 2019
If you’re figuring out what kind of content marketing strategies you can do for your e-commerce website, here are the top ten examples to try!
- Pick One Form Of Content First
I highly recommend that you choose with one form of content first before going all out. You’d rather begin with one thing, one content type, and in just one platform. What you’ll start out with depends on your target audience, as well as the product or service offered.
If you’re not sure where to begin, email marketing is always your best bet, which offers the highest returns of investment.
- Build a Product and/or Service Guide For Customers
Another form of content I highly recommend you do is a product or service guide. This shows how to use, fix, and assemble your products, so you have to provide all the details. It provides them useful information AND builds their trust with your brand and offerings.
Do NOT use your guides as a way to sell but to INFORM your customers, which will pay off in the long run.
- Research On Your Competitors
Check out what your competitors offer and the questions they answer using their content. Look into the format and amount of information given. Afterward, look for ways you can create something similar to it, but with a more unique approach to entice audiences.
Besides researching on your competitors, I also suggest you interview your audience on what they want and need from you.
- Create Service Videos and Show What You Can Offer
Nowadays, people are more visually-oriented, so I suggest that you use video when showcasing what you can offer. There are so many ways you can utilize video into your content marketing, which makes it even better to start with!
You can do in-depth webinars, short viral ad campaigns, online courses, or whatever can catch your clients’ and target audience’s eyes.
- Understand How the People Buy
It’s crucial to see how your target audience makes their purchasing decisions. This will help you understand what type of content to make which will encourage them to follow your call to action or check out what more you have to offer. Through studying previous customer transactions and how people behave online, you can get an idea of what they want and what influences their choices.
- Use the Power of Social Media
There are over two billion active social media users all over the world! With that said, learn to leverage it and promote what you have to offer on it, which can reach your target audience to increase conversion rates and sales. Social media is also the perfect way to research about your target audience to find out there purchasing habits.
- Attract Buyers With Influencers
Social media influencers who can promote your product to a certain niche can help create hype. Choose relevant and popular influencers who have a similar target audience as you do, and collaborate. Their many followers can become your new audience who’ll be interested in what you offer.
- Customize Your Call-to-Action
You’ll most likely have more than one type of customer persona in your target market. This means you’ll have to adapt your content to all these different audiences and perspectives. You can do that through customizing the calls to action, which can convert twice as much as basic ones.
There are tools like Grammarly which help you customize CTAs to cater to different audiences!
- Newsjack All Current Social Trends
In a fast-paced world online, the trends change by the minute! Through newsjacking social trends, or taking advantage of all trends on social media, you can stay relevant and have people see you.
Create ideas which you can leverage using such trends. For example, your staff can make videos doing trending challenges, or you can post updated information about a certain celebrity making news today.
- The Takeaway of Content Marketing
E-commerce content marketing is absolutely crucial in raising awareness about your business, brand, and offerings. In your market, you’ll be competing against small and big companies, so it’s best to use all tools up your sleeve.
To increase awareness, content marketing with genuine and informative posts are key. Add visuals, do your SEO research, and combine it with other trending topics, and you’ll be able to get the traffic AND conversion rates you need.
Wrapping It Up
With companies like the Joel House SEO Firm Australia, you can kickstart your content marketing want to get positive results. However, it’s still important to learn it all on your own so you understand the reasons behind such strategies. That way, you know what to do in case you decide to run the e-commerce site yourself.
Hopefully, all these content marketing examples for the year gave you an idea of what to do! So don’t wait any longer and begin incorporating this into your content marketing strategies now.
If you have any questions or want to share your own experiences in e-commerce content marketing, then comment below! Your thoughts are much appreciated.