A market leader in CMS, WordPress is used by over a quarter of all websites. There is a good chance that your website is using WordPress-and creating content for Search Engine Optimization. To fully optimize your WordPress website for SEO, you will need to invest time in creating content which will propel your chosen keywords in SERPs.
Tips to boost your WordPress website’s SEO
WordPress is one of the most SEO friendly CMS in existence. It is easy to create content with the help of a SEO plugin and publish it for Google indexing. Here are 10 WordPress website SEO tips to know:
1.Have a WordPress website sitemap.xml
With the help of open source WordPress website Yoast SEO plugin, you can create content optimized for search engines and generate a cool xml sitemap to make sure that your new content gets indexed. When you publish new content, your sitemap.xml will be updated. Simple!
2.Create SEO friendly URLs for your WordPress website
The issue with WordPress URLs is that they are not Google friendly; it is hard to gauge what the content is about when there are exclamation marks and other meaningless symbols. To make your WordPress website URLs more SEO friendly, use keywords in your post title so that search engines can understand what the content is about.
3.Alt image descriptions for all images
If pictures say a thousand words, your images should be descriptive and optimized for your keyword phrases. For your WordPress website, you have the option of giving each image a title and alt description. This is a must for better SEO because your images will show up on search engine results for ‘images.’ This will increase your organic traffic and leads. For WordPress websites selling a product or service, optimizing your images with your keywords will help it to show up in image search queries. If your WordPress website uses a lot of stock images, this applies as well.
4.Set up different levels of access for users
It goes without saying that outsourcing your content means giving access to other users in the WordPress CMS. Whether you are hiring SEO marketers or have guest post contributors, it is worth setting up different levels of access. This ensures that you, as the administrator have full control of the website’s SEO. This prevents abuse of administrative powers and places you in the best position to monitor all aspects of your WordPress website’s SEO.
5.Convert to AMP
Accelerated Mobile Pages, or AMP, will make your pages load faster on mobile devices and comply with Google updates. There are AMP plugins for WordPress websites and it is worth investing in a developer to change older published content into AMP (if you have a lot of content published before 2016). Of course, if you start with no content-then a simple AMP plugin will do.
6.Don’t ignore social shares
The world is becoming more social and social signals is vital for WordPress website SEO. By using a social share plugin, you can integrate your social networks with newly published content so people can reshare. Make your social share buttons above the fold of the page and place it so that it is visually appealing (you can customize the buttons/animation/call to action texts) to inspire shares. Remember that it is important to create content that is share-worthy first!
7.Use a Content Delivery Network for WordPress websites with more traffic
Slow loading speeds is a common problem for larger websites that receive a lot of traffic. To speed things up, a Content Delivery Network is a must. This is a system of distributed servers which serves content to users based on geographic locations. Since the proxy servers are in multiple data centers, there is no bottleneck of traffic slowing the website down for end users in multiple locations.
8.Caching Plugin W3 Total Cache
By far the most used caching plugin, the W3 Total Cache is indispensable for WordPress website SEO. This speeds up pages which is a ranking factor for SEO and it is so simple to use. This plugin serves up stored versions of content and makes this readily available for end users.
9.Use robots.text file to control what gets crawled
The purpose of a robots.text file is to give you control over what search engines can crawl; some pages are best left uncrawled and others need to be indexed quickly. If you have a lot of pages without much content-a robots.txt file will ensure that your pages are better optimized for SEO.
10.Optimize page titles and meta-descriptions
Meta descriptions may not be a ranking factor for SEO, but optimizing it will draw more visitors to your website (increased click through rate). Just like a good ads copy, the words used for your title and meta descriptions should always stand out and represent your content accurately. Add your keywords to the title and descriptions and make sure they look natural.
Ranking your WordPress website for keywords is attainable as long as you apply the effort and measure results in SEO. Whilst WordPress websites are easier to optimize for search engines, using their SEO plugins is not enough to make you rank highly on SERPs. You will need high quality content, a strong back link profile and social media engagement to compete with the best.