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The Analytic Tools your Small Business Needs to Know About

There is a good reason for its growing popularity; analytic tools are highly useful particularly where small businesses and start-ups are concerned. By making use of these services you can get invaluable data on your company operations and make the necessary changes to boost your strengths and improve on your weaknesses. It’s another weapon you can use to increase conversion rates and no small business owner can have enough of those. Measuring your sales, improving conversion rates and eliminating guesswork are but a handful of the many invaluable benefits analytic tools can provide.  There are a number of great services out there just waiting to be used-but which one is right for you?

  1. Crazy Egg

What makes Crazy Egg different from other analytics tools is that it is all visual. You can stop reading pages and pages of reports and save yourself time and sleep as all the important information you need comes to you at a glance. Crazy egg’s most notable services include

  • Heat map, visual representation of where visitors are clicking/not clicking
  • Scroll map, how far down people are going on your page
  • Click map, shows how people come to your site and where visitors are clicking most
  1. Google Analytics

Google Analytics is the most popular analytics service on the web. Being run by one of the world’s most familiar brands, Google analytics inherently bears a reputation for credibility and high quality of service that no other tool currently matches. Besides bearing the extremely affordable cost of $0, Google Analytics comes with so many invaluable features and benefits it would be almost impossible to list them all.

  • Event tracking, how do visitors interact with your pages
  • Detailed ecommerce reports
  • Website stats
  • Mobile analytics for apps
  1. Woopra

Woopra is an analytics tool that offers services across a wide spread of platforms including ecommerce, mobile apps, SAAS, gaming and more. What is more, Woopra offers these features all in real time meaning you can take advantage of the benefit of getting all the info you need as it happens.

  1. UserTesting

An analytics tool that is different from all the others. With UserTesting you can pay for participants to ‘use’ your website and these individuals are hand-picked by you. Afterward they will report constructive criticism on their user experience which you will receive via video. UserTesting offers entrepreneurs and marketers the opportunity to receive hands of feedback from customers within their ideal markets.

  1. Kissmetrics

Besides offering high quality analytic tools, Kissmetrics offers A/B testing; a service which allows you pit two different versions of your website against one another and experiment usage response among site visitors. The results are all graphical too; all you need to do is adopt the strategy of the winner. A/B testing provides concrete data on how your website would perform in the real world.

Statistics are the best friends of the modern entrepreneur. Analytics are the business equivalent of a test cheat sheet, only you have the freedom to reference them openly during the exam. Stop struggling with needless guesswork (your successful competitors won’t be). No small business should neglect any quick and easy opportunity to get ahead. The results an analytics tool provides could very well take your business to the next level.

A big thing we get asked about a lot is the return on investment (ROI) of whitehat search engine optimisation. We have created our own online ROI SEO tool that is free to use and you can check that our here as well.


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