5 Must-Know Myths About Mobile App Development Unraveled!
You may have probably heard that websites are used more than mobile apps. This sounds reasonable since there are over 1.6 billion active websites on the internet. (And the figure is rapidly increasing by the second).
But there are less than 5 million readily downloadable apps on major apps stores such as Google Play store and Apple App store.
If you look at the stat, it will make sense to assume that people MUST be using websites more that is why they are being created.
But the truth is, this isn’t accurate.It is nothing but a misguided sentiment since mobile apps are used more. This is one of many myths that plaques the mobile app development/Android, iOS industry for years.
In this post, you will explore 5 of such “logical sounding” myths that are in fact fallacies.
That being said, let’s delve right in. Here are 5 must-know myths about mobile app development/Android,ios unraveled.
1.Mobile app analytic data will provide ALL the information you need about your app performance.
Mobile app analytic is very useful no doubt. With it, you can grow user mobile engagement and retention, optimize mobile experience and track your cross-channel marketing initiatives.
In a nutshell, you can use it to measure and analyse data that are generated by mobile platforms and properties. But there are other functionalities you will need that it doesn’t provided.
For example, it is much better to look at the overall performance of your app – Locate complex engagements, Look for screen with minimal engagement, and so on.
2.Mobile app development is nothing but coding.
Many people are intimidated by coding. They think that mobile app development is all about writing complicated and boring codes.
This is also not true. Sure, you need to know how to use an enormous amount of syntacs but it is way more than that.
You need to comprehend UX, the architectural framework, cross-coding functionalities among others things. But it is not as complicated as it sounds.
3.Great ideas work like magic so you need nothing else.
All you need is to get it right with your mobile app development/Android, iOS devices.
It is a stroke of genius to come up with a very impressive concept that you can comfortably tagged ” A million dollar idea,” and basked in the concept that your brain is able to create something so smart. And you may think that it is all you need to replicate the success of Facebook. You can even droll on the thought of how fat your bank account is going to be, but the truth is, that is not nearly enough!
Why? There are plethora of other important things to consider. For example, provide answers to these questions: is the idea salable? What about feasibility or user-acceptability? It is difficult to find out that your big idea might wind up being mediocre concept!
How so? Heard about Google Wave? Do not be surprised if you have not heard of it before. This is because Google find it difficult to explain the concept of the app to prospects. It is interesting to know that what happened next is a sad story – eventually, the app was taken off the market.
So consider its usefulness, and put other factors into consideration before hopping in excitement that you have finally did it (after you did a great job with your mobile app development/Android, iOS devices.)
4.Effective marketing will burn a hole in your pocket.
Since the proliferation of digital devices, it is possible to opt-in for a cost-effective digital technology that has far-reaching capabilities.
Still, some worry about how expensive advertisement is, especially by small business.
First off, it depends on the type marketing campaign you want to do. TV and print media are usually more expensive than email marketing or content marketing. So it is advisable to go back to the drawing board and come up with effective marketing campaigns. And do not forget to include word of mouth action plan to the list.
5.Advertisement is overrated, especially if the mobile app concept is very impressive.
It is a universal fact that every business need to do marketing to attract customers, increase sales and compete better.
Also, the more money you spend on strategic advertisement, the more exposure you will get. You need many people to use your mobile app, right? So advertisement cannot be overrated plain and simple.
The first thing you will notice once you upload your apps on major app stores is that the download is not much unless you have done massive amount of promotion before its release date. Or your business is thriving and has created a massive amount of loyal followers or supporters. This is because people can’t download your apps if there has not seen it. And they cannot see it without the right kind of publicity.
That also said, avoid negative publicity at all cost. And make sure your mobile app development/Android, iOS devices is properly done.
There are a handful number of digital advertising channels to use to get the word out there. You could start with social media advertising, and then include the rest, such as email marketing, Search engine optimization, pay-per-click advertising,content marketing, affiliate marketing, and other digital channels.
In all, mobile app development/Android, iOS is a very broad field of study. And the mobile app market is growing exponentially. And more and more businesses are shifting their interest the it for the better. But, unfortunately, it is plagued by inaccurate misleading statements, 5 of which has be revealed in the article.
Harnil Oza is a CEO of Hyperlink InfoSystem, a mobile app development company based in USA & India having a team of best app developers who deliver best mobile solutions mainly on Android and iOS platform and also listed as one of the top app development companies by leading research platform. He regularly contributes his knowledge on the leading blogging sites.