5 Things to Must Include on Above the Fold of a Business Website
The ‘above the fold’ part of a website is what appears first in front of the user without bothering to scroll down. If above the fold of your website is not catchy, your visitors will merely pay attention to the underlying content.
38% of the people will leave a website if they find the design unattractive. All you need to do is to catch their attention by placing the most worthy content above the fold. Here are some important elements to display above the fold of your business website.
Integrate Unique Selling Proposition
Your unique selling proposition is what makes you stand out against your competitors. This could be anything like you are proposing discounted prices, your bonus services or the top-notch quality. You need to consider adding these vital elements above the fold. Your visitors may have been exploring for best and finding it right away may result in a rapid conversion.
The visitors who are certain about reacting to call to action and are already familiar with your services will find it convenient to proceed without further exploring the website.
The first time visitors may find it not so convincing, so they need to know more about what your call to action is all about. Therefore, a more informational link will be required to drive them to a separate section or page where there will be in depth explanation.
The Brand image
The brand image on the top corner or in the center of a webpage generates a strong impression on visitors. It indicates that the website is trustworthy and has a huge role in long term relation building. Also, including the brand image in your brandings and promotional content i.e. newsletter’s, pamphlets, digital copies assist in increasing the worth of your business.
A clear path to the intended content can help reducing the bounce rate significantly. It is observed that the hamburger, drop down or slide-out menus are less intriguing and there are fewer chances that visitors explore the website’s content if it is hidden in any shape.
It is ideal to manifest your navigation on the top of the page as it is easily visible and it is easy for users to find the intended content. In addition, a search bar in parallel with the navigation bar is imperative for websites that have a huge catalog of products or having complex content structure.
A prominent website subscription
The website subscription form can bring plenty of fortunes for your business. But if you are not placing it in the right position you may miss a couple of qualified leads. Often your main goal is to convert visitors into subscribers especially if your entire business relies on the traffic to your website.
Strategically placing your subscription form above the fold part of your website could prove to be counterproductive. In addition, you can offer a free eBook or can bring any other reward for your subscribers as well.
The most stimulating content
The compelling visuals or valuable information visible on your site as soon as the user loads your website can prove to be of great advantage.
According to Sweor, “Users spend an average of 5.59 seconds looking at a website’s written content”.
These days visitors mostly scan webpages rather than going through the entire headlines and gravitate towards visuals that could be images, videos or animation etc. Making use of carousal or scroll option can save you a lot of space to showcase plenty of important content that can be easily updated regularly.
As soon as the user loads the webpage, the content present above the fold appears in front of him/her. It is the crucial point where you can drive him to the most productive area of your website. Moreover, if your website is responsive and runs smoothly on mobile devices, make sure that your sales driven content is prominent and without too much scrolling.
The design of a website has a huge impact on visitors mind and your digital marketing. If the outlook is not captivating and is embellished with dull visuals or no visuals at all, he/she may leave the web domain instantly. So, it is quite important to make use of eye-catching banners, high quality images make use of proper spacing in the web elements.
Hamza Riaz is an experienced Digital Marketer at FME Extensions. He has a passion for helping people find innovative solutions in online marketing and has written numerous blogs on science, technology, digital marketing and business strategy. A writer by day and a reader by night, you can find him on LinkedIn.