Low Cost Ways to Promote Your Product Online
Online promotion requires a complete understanding of the audience you want to reach and the market you are entering. Many business owners seem to be under the impression that you have to spend a ton of money to have a successful inbound marketing campaign because after all, big brands are big because they spend a lot on their marketing. Luckily, they are wrong. Here are six awesome and most importantly inexpensive ways that help you even if you don’t have millions in your budget.
1. Use Social Media to Promote Your Product
Any serious business knows that having social media is mandatory when promoting their products and services. Without social media, you run the risk of losing out on potential opportunities to attract new customers, generate leads, and earn revenue, not to mention skipping on awesome segmentation tools that many social media platforms offer.
Remain active on social media so your current and prospective followers are able to easily access new releases and updates. Social media is the best venue to have truly personal two-way communications with your user base and customers. When your customers feel that you listen to them, it will be much easier to generate leads and sales for your new product.
2. Host Contests and Giveaways
Contests and giveaways encourage engagement and incentivize users to learn more about brands and the products promoted. Use your website and social media to affordably promote your business and brand.
The best approach: Your users should follow your business or brand’s official pages on social media as a requirement to enter a giveaway. In addition to this, you can get even more engagement by inviting them to like, share, or repost your update or promotional post. This will qualify them for contest prizes you are giving away and also help you spread the word about your brand, giveaway, and your awesome products.
3. Don’t Forget About Email Marketing
Email marketing is one of the most effective methods used to reach a new and existing audience. Promoting a product via email is extremely inexpensive and can help boost the ROI of your online marketing campaigns.
Creating segmented email lists helps with sending personalized messages each time you launch a new promotion or want to share a discount code with loyal customers and repeat visitors. Some segmented email lists to consider as you build your list and following include:
- New Visitors:Send welcome emails instantly to new subscribers and registered customers on your eCommerce store.
- Return Visitors:Send specialized discounts or promotions to users who repeatedly visit your website but have yet to make a purchase.
- Items in Shopping Cart: Create a segmented email list of users who currently have items in their shopping cart but have yet to complete the checkout process. Send reminders and discount codes to apply to motivate users to check out and make their purchases.
- Loyal Customers: Use a segmented email list to keep track of repeat customers and loyal visitors. Offer exclusive discounts and access to various fan clubs that are only for those who have made multiple purchases.
4. Launch Affiliate Programs and Referrals
Develop and launch your own affiliate or referral program to spread awareness of your product and brand. Affiliate and referral programs are ideal when you want to spread the word of your business and brand with the help of current followers and customers.
Reward those who refer new customers to you with exclusive discounts or free product(s), depending on the line of merchandise you currently carry. Offering loyalty rewards with your affiliate or referral program is a great way to incentivize participation.
5. Remember that Content Remains the Most Crucial Element
While there are many new social media tools, plugins, and SEO services to help promote products online, it is important to remember that content plays a key role in many areas of digital marketing.
Crafting unique, engaging, and informative content is one of the best ways to build an audience online, even if your ultimate goal is to generate leads and drive sales. Consider your workplace culture as it has become more important than ever, in both start-ups and existing mega-corporations. You want to include your beliefs and values into that content because that way, you will ensure that your brand voice is recognized and heard on all levels.
You have to research relevant keywords and trending phrases that are most important to your products and industry. Use third-party tools such as Google Trends to keep track of the most popular keywords and phrases used by individuals when browsing for the same product(s) you intend to keep stocked.
Create a content calendar to provide your subscribers and regular visitors with information and updates as much as possible with consistency. A content calendar is useful to determine:
- The best type of content to publish based on the time of the month
- The type of content suited for current promotions.
- Content that will cover your plans to launch an entirely new product to the market.
6. Delve Into Blogger Outreach
Reach out to relevant bloggers so they promote your product and brand. Not only will this help you reach more people, but you will be also making lasting connections within your market or niche. Blogger outreach is effective and provides you an opportunity to implement a native advertising campaign.
Sharing your product within a relevant article or update from a relevant blogger with extensive online reach can drastically boost your website’s SEO (search engine optimization) while also providing your product with more reach and exposure.
Knowing which digital marketing tactics are the most affordable and effective is essential when you are crafting new online campaigns for a product or service you intend to promote. With the right marketing tactics and strategies, maximize your online reach while building your product’s brand and overall online presence in any market or industry.
Jen McKenzie is an independent business consultant from New York. She writes extensively on business, education and human resource topics. When Jennifer is not at her desk working, you can usually find her hiking or taking a road trip with her two dogs. You can reach Jennifer @jenmcknzie