6 Best & Powerful SEO & Management Tools for Effective Social Media
Social media has opened up avenues of connection and communication unlike anything ever before. Naturally, social media marketing has taken advantage of this instantaneous access to potential markets all over the world.
In fact, it has been a proven strategy for increasing sales and boosting traffic. Incorporating social media into your marketing and business plans is the most effective way to increase your sales with minimal spending.
Social media can get a bit overwhelming at times. Creating content, scheduling posts, engaging with other users, and managing groups can be downright nightmarish for any business. Hiring a social media manager is often out of the budget for many businesses.
So what can a business do?
The best way to effectively manage your social media accounts is to use social media management tools. They will help you increase your efficiency around the clock so that you can spend your valuable time working on your business.
Not sure where to begin?
Here are 6 powerful social media management tools that will help you manage your brand, from SEO marketing work to content creation and scheduling:
1. Sprout Social
Sprout Social is a great all-in-one tool that allows you to schedule, monitor, and organize your content from a single platform. The best feature that Sprout Social offers is real-time analytics. This allows you to see which posts bring in the most traffic and convert to sales the best. It is also a great tool if you have multiple people working on your social media platforms because you can assign tasks, create projects, and monitor results all within the same platform.
Tweepi is an automation tool that scouts relevant Twitter users based on a hashtag or notable users within your niche. It organizes these users into categories based on what kinds of interactions they are most likely to offer, such as retweets or follows. This allows you to cut right to the most valuable Twitter profiles without having to scour through the Twitterverse on your own. This will help you save time and grow your Twitter account tremendously.
Audiense is an analytical tool for Twitter that provides powerful intelligence to identify your exact target audience, including micro and macro influencers. The platform offers both insights and connections so that your brand can continuously interact with exactly the right users all of the time.
The Tailwind app is the official marketing partner for Pinterest, which is a force to be reckoned with in the world of social media. The app allows you to schedule, post, interact, and design the perfect Pinterest boards that are more likely to go viral. The people at Tailwind have opened up these services to Instagram too, making it an incredibly powerful tool for the image-focused social media platforms.
SocialFlow allows you to easily and safely manage paid and organic social media campaigns from a single platforms. It also recommends posts, tweets, or pins to promote based on what is most likely to generate interactions. You can also use keyword segmentation to analyze your campaigns to ensure that you are indeed making the best moves in your social media campaigns.
Growr is another incredibly valuable tool that allows you to efficiently engage with your target audience on Instagram without having to dedicate too much time doing so. You simply indicate what your target audience is, based on hashtags, and Growr automatically interacts with users within your targeted niche. By ensuring constant engagement, your Instagram follower count increases significantly.
You’ll notice that a lot of these tools offer similar services. Some of them provide powerful analytics while others focus on increasing brand engagement. The important thing is that you truly understand the needs of your business before selecting a tool (or two). Once you understand what your personal goals are for your business, then you are better prepared to choose the correct social media management tool for your business.