7 Engagement Marketing Examples From Video Bloggers
Are you looking for tips to help you become successful in your video blogging? This is a trend that people want to explore because of the promise of income and fame that goes with it. But video blogging is not that easy especially if you are not familiar with its marketing side. This is not just about making a great video. It is also about making sure that people will be able to see it and it will be presented to a maximum number of individuals. To help you become successful in your video blogging, here are some of the most important tips you should consider:
Treat People Like People
People have emotions and they are not merely checking your blogs to get information. This is the first consideration that you need to take. The video blogs that you are making are for people. In your video, you should address your audience directly. To be able to do this, you should act like the person is in front of you and they are looking for something they can easily understand.
With this in mind, it would be easier for you to create a content that will be perfect for your audience. All successful video blogs have common characteristic, it addresses people directly and considers their feelings and possible reactions. Give your audience the feeling that the video is made for them. Before you think about being informative, think of the best way to address your viewers first. People easily get bored especially when they are watching something that they cannot connect with.
Use Visuals (Videos)
Videos are perfect for blogs. Many people do not have the drive to read a long article. To shorten your presentation and to make sure that you are still informative, you should add videos to your blog. It is easier for people to understand something that is being explained to them in video. This is why most bloggers would consider this option most of the time.
Videos or other visual presentations are also helpful for you in increasing the number of your followers. It attracts people especially if it is created in such a way that will provide exactly what they are looking for. Always remember that photos and videos can easily catch attention.
Clarify the Call-to-Action
If you are trying to introduce your brand with the use of a video blog, call-to-action is very important. While it is really recommended for you to start with a catchy introduction to be able to get the attention of the audience, you should not forget to add a call-to-action at the end. There are simple and easy ways to ask your audience to check your brand or to buy your product. “Click here”, “visit this site”, “call us” and “send us a message” are just few of the simple ways on how you can redirect your audience to the main point, which is to recognize your brand.
Innovative Ways to Connect with the Target Audience
Who is your target audience? This is a very important question that you need to answer before you start making your video blog. There are also innovative ways on how you can easily connect with your target audience. People who are searching for a video, article or blog that they want to see will be using keywords. With this, you need to know the proper keywords that will put you on top of the list. Aside from using keywords, you should also try other strategies such as choosing the proper words or language that this certain group of people will be able to understand. Remember that there are different ways to address children, adults, men and women.
Use Social Media Strategically
Social media is very important in video blogging. It is a marketing tool that can bring you success if used properly. You can utilize Facebook and even Instagram to get more audience. You can post a link that will lead to your website. For your post to be easily gets the attention of social media users, you should consider a short but catchy title. Consider something that people will easily get the interest of target audience. Make it look attractive but make sure that the content is also worth the time of the viewer. A video blog with great quality will certainly make you successful.
Include Real-Life Examples to Build Trust
When people look for a blog to read, they are not simply checking everything. If you want them to trust you, prepare something that is truthful and based on real-life experience. People would love to hear that the solution you are offering has already been proven to be working. It would also be great if you would let them know that the situation they are in now is not isolated. Always keep in mind that there are some people who are hard to please. With this, add some evidences, facts, statistics and real-life stories in your video.
Authenticity is the one that will keep people coming back. If you are trying to look for a way to keep people trusting whatever you are posting, you have to be real. Do not pretend to be someone who is not really you. This way, people will know that you are sincere in providing help with your blogs. Being authentic will increase your chance to be recommended as a reliable blogger.
Video blogging can be fun and it can be successful if you know exactly how to utilize social media and other inbound marketing strategies to gain more viewers.