When it comes to eCommerce, unfortunately you don’t get to just add products to your website and magically watch the sales roll in. There’s a bit more to it that just that. Even if you’re using a drop shipping service that automatically fulfills your orders, there’s no completely automated approach. But, you may be able to automate as much of the processes as possible while delivering an optimized shopping experience. Here are seven reasons your online store could fail and what you can do to ensure success.
1. You Don’t Disclose Shipping Costs Soon Enough in the Shopping Cart Flow
Install and configure a shipping calculator add-on or plugin to do this for you. WooCommerce, Shopify, PrestaShop, WordPress, and all of the major content management systems have them. Doing this could boost your conversion rates tremendously.
This is how you can reallocate lost funds when you reduce your shipping costs:
Make sure you’re using the fastest and most inexpensive carrier for your needs.
Optimize your packaging strategy.
Offer free shipping with larger purchases as an incentive for shoppers to spend more.
Make sure you’re using the most efficient software to automate as many of your business processes as possible.
Renegotiate rates with your carriers – pick up the phone and as a rep for discounts.
3. You Still Make People Register on Your eCommerce Site
Shoppers don’t want to register when shopping online. According to a study by User Interface Engineering, when you remove forced registration from the checkout process, you could see up to 45% higher conversion rates on your website. Keep it simple by allowing users to choose whether to register or not.
Use a social login tool to help expedite the registration process for shoppers. Make registering optional, but leverage the ease-of use of an integration like this to ensure that you can gather more customer information and leverage it to market for repeat sales.
4. Your Omnichannel Shopping Experience Isn’t Optimized
Leverage tools that keep all sales channels optimized. One of the easiest ways to integrate your online sales with your offline sales is through an eCommerce platform that’s continually updating their offering to keep up with shopper trends. For example, Shopify can provide you with a portable credit card reader that will arrive connected to your online inventory. So, whether someone orders on or offline, the number of available items will be automatically updated in your system.
With modern technology, your options are limitless. For example, if you contract bouncers for regional clubs, you can use staff scheduling software for security companies to keep track of shift management. Make your job easier by finding the right automation tools. Use the effort that would otherwise be spent on tedious managerial tasks to create and implement rewards programs and unique recognition processes for work well done.
Provide shoppers with the following information to let them know it’s safe to purchase your products and services online:
Payment processor disclosure
Secure website hosting
Always Test Before You Implement New Changes
As you add new tools and change processes, it’s crucial to test new features and rollouts. Before you go live with any major alterations to your website or standards, take some time to make sure they’re going to work before you go live or implement them for all buyers. Many times, process changes take time and adjustments before they’re optimized to help you meet your goals.
If you know why your online store could be likely to fail, you’re better equipped to take proactive steps to ensure success. Use the advice above to enhance your selling power and improve your eCommerce business.
Eric Carbone leads Mighty Skins’ customer support. He does a great job of making sure that every site visitor and shopper has a great online experience of the company’s brand. Whether you need Mavic skins, drone skins, or other gadget skins, he can help you find the right skin for your device.