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Content Marketing

Content Marketing

Are you ready to attract more attention for your business?

Alvomedia London digital marketing agency wants to know your business goals and devise a content marketing strategy that will work for you. We will delve into your industry, target customer and competitor information to see what content to create. Content marketing is much more than the creation of engaging texts, images and videos. To benefit from great content, you must distribute it across the right digital marketing channels in order to reach your target audiences.

Content Marketing For Conversions

The average attention span is decreasing. Ephemeral content, fast ads and call to actions are all vying for our short attention. Content is still important, as this is the deciding factor for a purchase, subscription or customer loyalty for life. Done properly, great branded content can earn you customer loyalty for life. 

Before contacting a company, customers will consume quite a bit of content from that company. In fact, 60% of B2B decision makers base their purchasing decisions on branded content. 61% of consumers will buy from companies that creates customized content. It makes a difference to your company’s bottom line what content is consumed.

Alvomedia wants to know your buyer’s behaviors and persona. Great content marketing is all about targeting the right audience at the right time to nudge them towards making a purchase. Content marketing has to address their concerns on a consistent basis influence their decisions. Every company is different and content marketing needs to be customized for their buyers.

Once we have discussed with you what content to create for what demographic of buyers, we will present you with a creative brief. This outlines the schedule of content creation, medium of content and the distribution channels for your branded content. We like to keep content marketing fresh, relevant and engaging-the way your audience prefers. Brands with outstanding content becomes the authoritative voice in their industry and this in turn earns the trust of buyers.

Become More Visible With Alvomedia Content Marketing

Higher visibility is the goal of every startup and established company in the world. This visibility can be achieved with strategic content marketing that integrates SEO, social media and email. Our experienced marketers at Alvomedia uses an integrated approach to make your content really stand out.

SEO with great content

Fresh, interesting content is the only way to win at SEO. As Google algorithms become more sophisticated, your business has to rank for high quality content that pleases the audience. Great content helps natural link building, lead generation and conversions. It is as simple as that and yet many companies fail to invest more time and money into strategic content marketing. Successful content marketing using blogs, video, whitepapers, articles and infographics will help make your company more visible and credible in the eyes of buyers. Don’t miss the opportunity to capture the audience when you have the best content marketers at your disposal!

Amplify your content on social media

Social media reaches further and wider than any business could dream of, and it is essentially driven by sharing and peer approval. Content marketing is very effective when integrated with social media marketing because it will be seen and talked about.

Email

Emails containing informative newsletters and engaging content can help to convert more effectively than other digital marketing channels. Alvomedia can produce email campaigns using targeted content that gets your business more conversions.

Repurpose your content

93% of marketers create content from scratch and 69% cite time to be the biggest challenge. At Alvomedia, we know all about repurposing content to get the most out of the creative effort. The research, time invested in ideas and visual imagery will not go to waste through reuse and retargeting of buyers.

 

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