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Logo Design

Logo Design

Logo Design Services

Logo design play a very important role in promotion, branding and visual identification for any company. It serves as an effective and fast way for reaching to the potential customers. A good logo design helps in creating the brand image for a business effectively. A good logo design helps customers to know about the products, services and vision of the company. It also helps a companies to get new opportunities to grow their business. In today’s world of increasing competition, where each company wish to stay ahead of other companies, an engaging and appealing logo will ensure the prosperity of any business. Logo design services can help in designing a right logo for any company by analyzing the business, customers and competitors.

Why good logo design is essential?

A company or a business can use logo on various mediums like banners, brochures, website, business cards or envelops. A logo not only represents the symbol of a company but also helps to establish its presence in the market. It also helps to reach customer worldwide and create a brand identity which represents the services offered by the company. So, it is important that a logo accurately represents the company. For enhancing the business of a company, the company needs to have a good and unique logo design. A good logo design helps in branding and promoting the business which is the first impression of its customers.

Choosing the right logo designer

A lot of logo design services companies are available which can help you to design unique logo for your business or company. Innovation and uniqueness is what any company needs while going for designing a logo which their customers can easily associate and for crating the brand icon of the company. Getting a perfect logo might seem to be an easy task but sometimes it can get daunting as the logo is all about creating a virtual magic. So, a logo must clearly state the services or products offered by a company. The customers will associate the designed logo with a brand and this message should be clearly depicted by your logo. The logo should also echo the values and principles of a brand. When the idea of logo is conceptualized then one should go for designing the logo.

The company should have their visions and goals defined while going for a logo design. It is important to make the design which is different as it will be appreciated and help to communicate the vision of the company to its customers. The logo should be designed in such a way that it represents the standards of the industry and have a good aesthetics. The logo will be used for promotions and ads of the brand so the design should be something which can sustain the interest of the customers and has mass appeal. The perfect logo design cannot be created in one go. They need several hours and rework for getting a perfect logo.

If a company thinks that they can design the logo by themselves then they might play with the image of their company. There are professionals available for everything and if a company thinks that they can design the logo themselves then it can’t be a good choice at all. There are various logo design services available over internet which can provide the best service for designing the logo. However, choosing the right logo design service provider can be a tough task as all the providers claim that they are best. So, before making any choice you should consider some of the factors in the following article which will help you to choose the best among them.

Choose the budget

Choosing the budget for designing your logo is very much important. You should be aware of the package and price for the services that logo designer will provide. It must align with your budget which is one of the biggest criteria on choosing the best logo design services. Designing logo might cost you from $300-1500 or even more. You should remember that you will get what you have paid for and the fee of the designer will reflect the experience, professionalism and the history of client. Investing in a good logo design is a good idea as the identity of the corporate goes with it and it is one of the important steps when you are going to build a brand. The logo is hence very much worth and it take hour to create it.

You can also find the logo from the contest sites or logo banks for about 150 USD. There are many freelancer websites where people bid as low as 50 USD. But, you should be aware on choosing a logo design for a cheap price online as it can be disastrous. You might end up getting a bad logo design with the inexperience designer which might not communicate well and might send you clip art images which is definitely no for you. You might not get the correct logo which you can use for both web and print media.

Locating a good designer

There are several places where you can get good logo designers. Choosing a right designer for logo designing is definitely a hard task. You can use the below given points in selecting an appropriate candidate –

  • You can ask around and if you know someone having a great logo, then you should ask for the information of the designer. Most of the designs of freelance comes from the referral
  • You can also search on the online design directory like GraphicDesign.com
  • You can also browse different design galleries or portfolio communities
  • You can also take the help of social networking sites for finding the best logo designer.

Choosing a suitable designer

The first thing to look at the logo design service provider is the experience. The experience will help you to sort out from some of the good logo designer to choose from. You should also check the website of such provider and see if there is a portfolio available on their website. Then it will be helpful to know about the quality of services they provide. You should also focus on the quality rather than quantity.

After contacting with the designers and getting the quotes, you should look for the price once more before deciding who is going to do the designing. You should also consider the previous logos as well as the corporate identities which are created by them around the logos. You should also look for the presentation of design as it will help you to understand how much they are professional. You should also read the instructions very carefully because any logo might appear to be great but it must also meet your specific design requirement.

It is very much important to choose such a logo designer whose design style matches with your style. This will help you to get a good logo design and will make you as well as designer happy as both of your styles are similar.

You can also judge the professionalism of graphic designer chosen by you by the points given below –

  • They should be direct, polite, knowledgeable and good in communication
  • They should explain the process of design and tell you what will be the deliverable on completion
  • They should understand your business and services well and ask you relevant.
  • They should sign some sort of service agreement or contract before starting project
  • They should also specify the up-front payment before beginning the project

One important thing to note here is that you should make sure that you should make an agreement or contract with the designer that the ownership of the designed logo is transferred to you after the final payment is done. If there is no such thing in writing mentioning the ownership then you should ask your logo designer to include it in agreement. This will ensure that you can use the logo in the future legally.

Briefing the logo designer

You should explain the details to the logo design in detail either face-to-face or email which is very much essential. You should tell the designer if you have a logo presently and why you do not like it and what kind of business you do, what are your target market, how you are different from your competitors, what are the main qualities of your company you want to project, what feeling you want to include in the logo, what is the tagline which you wish to include in the design, any animated version of the logo which you want in your design, do you have any prototype or symbolic logo which you want.

Your logo designer should know your exact plan and make sure that your logo not only be used in the website, bill boards, business cards as well as social media profiles. You should also ask your designer to provide you document having guidelines of logo usage and how logo can and cannot be use. It is also better to ask for a favicon which is a small logo which appears on the title of website which is generally very small logo and usually available in 16, 32 or 64 pixels.

Your designer with the above provided information should be able to accurately deliver the representation of your business through the best logo design. You should also ensure that your brief the vision of your company this will help you to get the most from your logo and save a lot of time and money.

Design process

The next thing is to check about the logo designing process of the company. You should know what are the steps followed by them while designing a logo and check if they are very much clear on the process or not. You should also ask for the latest trends in design while designing the logo. The testimonials which are available on the websites of logo design service provider will also help you to get an idea whether they would be able to cater your needs or not and which kind of clients they have worked with previously. You can also validate the testimonials to check if the testimonials are genuine or not.

Next thing to look at the logo design service providing company is to call and check their customer support. This would help you to ensure that they serve their customers enthusiastically and they value their customer. This is very much needed when you would like to get your things done properly. It is also very important to know about the tools which are involved in the design of the tool. If the provider is using the tools like Photoshop then when you resize the tool, it might led to blurry picture. So, you must ensure that they are using the vector format for designing the logo.

Accepting Delivery and providing feedback

It is the last step in which you will get the final designed logo after you have made the final payment to the Logo Design service company. You should ensure that you are getting the deliverables as promised by the logo design services company and it is as per the contact. It is good to ask for the all kinds of formats of images like .jpg, .png, .gif with all kinds of combinations like transparent or white background. You should also provide a genuine feedback so it will help the logo designing company to cater to its customers if you are satisfied with their work.

So, you should carefully follow each of the steps in getting perfect logo for your business or service. Having a clear concept of what you want in your logo and being able to communicate the same to professional logo designer is the key concept in getting things done properly. This process might not be that easy as you thought. But, you can get the good logo design if you spend some time and effort as logo will help you to communicate the message to your target audience and will leave a mark of your brand in their mind.

 

 

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