If you have a SaaS product to market, then you will know how important content is to persuade B2B clients to subscribe to your service. To make this even more challenging, B2B clients want high quality, informative content from various marketing channels to help them build a stronger relationship with your brand, before taking the plunge to conversion. This is why the landing page, your onsite content, offsite content and social media content has to be as optimized as possible.
Optimizing your SaaS business online has to take into consideration user intent and the psychology of your B2B clients. What information are they looking for before deciding to sign up to your email list/download a free demo? What content/layout/call to actions will make them convert the most? It is impossible to capture 100% of your website visitors in spite of healthy organic traffic; the role of SaaS SEO is to find the leads that are most likely to convert.
Integrating sales tactics with organic SEO for SAAS websites
After competitor analysis and testing different wording in SEO, Alvomedia London SEO team will be able to gain better insights into your user’s intent and what features of your SaaS website sways them the most into converting. We simply ask ourselves: if we were the target clients of your SaaS business, what content would we be most persuaded by? Everyone wants a solution to something; how does your SaaS answer their pain points in solving problems?
The most effective sales tactics that Alvomedia London marketing agency can integrate with your SaaS SEO would be responding to the needs of your target market. What benefits are they looking for and willing to pay extra per month? How can a SaaS subscription make their lives more streamlined and hassle-free? When your users type in words in the search engine for a SaaS solution such as yours, they are really asking for a particular problem to be solved. By optimizing content with semantic SEO, your content will speak to your users with greater persuasion. As a results driven marketing company, Alvomedia would implement a SEO strategy that benefits your target users. Through your website’s content, they will understand the substantial benefits your SaaS business can give them.
Optimize your website with Alvomedia SAAS SEO
Value, value and more value is what your SaaS SEO content will communicate to potential users. Use meta-descriptions that will stand out amongst your competitors, capture your target client’s attention from SERPs, and make them curious to find out more. SaaS SEO creates content that speaks to your target users-encourage them to engage with your website more and take actions towards signing up, if only for a trial. If you have a free trial to offer your users, streamline the sign up process so they can benefit from your service immediately! A/B test different Call to action and the sequence of content to show them.
SEO is becoming increasingly user centric and authority will be awarded with better visibility on SERP. Alvomedia will implement your SaaS SEO as if you are a thought leader in your industry and position you for greater conversions from organic website traffic.
Integrating SAAS SEO with mobile UX
Since many of your target users will be accessing your website through mobile devices, error free code and mobile site performance is essential. At Alvomedia, we have your mobile needs covered. We integrate SaaS SEO with mobile optimization to give your target users the best experience from mobile devices. At every step, we prioritize the UX and user intent.
To learn more about our SaaS SEO services or to get an assessment of your SaaS website, please fill in the form below and we will get back to you as soon as possible: