Digital marketing services to promote your business online
We design, create and customize marketing strategies that maximize our client's return of investment. Whether it is a new ecommerce website to convert users or social media marketing that engage with potential customers, we give our clients results.
Our approach to digital marketing is simple. We use time tested methods that drive sales.
Technology is always evolving and this is something that constantly challenges digital marketers. Businesses that do not adapt will lose out to competitors who do. At Alvomedia, we anticipate changes in technology and adapt fast!
Data, research, market analysis are the tools in Alvomedia’s marketing strategy for your company. We work with companies of all sizes-no company is too big or small to benefit from our effective marketing plans. If you are a small company concerned about a small margin of error, you should be even more diligent about choosing the right inbound marketing agency. Let us show you how we can help you and your company’s long term goals. An effective marketing plan is by default a customized one so read on to find out what customized digital marketing services Alvomedia can do for you.
SEARCH ENGINE OPTIMIZATION SERVICES
Alvomedia digital marketing agency has a skilled SEO team that can adapt to changes in Google algorithms and deliver results for your business. We believe that SEO should be built around front end design and user experience; we will work with your website design to optimize your site’s visibility. Alvomedia always implement white hat, or ethical SEO techniques that will result in better organic search ranking visibility with time. Our SEO strategy consists of:
Keyword research and competitor analysis
Page optimization (h tags, metatags)
SOCIAL MEDIA MANAGEMENT
The power of social media can not be underestimated for your business. The big social media platforms such as Facebook, Twitter and Instagram has billions of active users every month, and many of those users are your potential customers. In addition to a wider reach, social media allow businesses to build a relationship with the customer in real time. Using social media will give businesses better insight into consumer behavior, concerns and attitude towards the service or product. Social media facilitates branding because there are many opportunities for stories about brands to be told across different social media platforms.
At Alvomedia digital marketing agency, we use social media marketing for clients to engage with consumers and be more active in the online community. Social media marketing takes a lot of work and commitment, which we can undertake on behalf of businesses. Our social media strategy may include:
Listening to opinions and voices on social media about your brand
Find the best social media platforms for your target customers
Develop a social media strategy that is results driven
Creating content for social media
Social media analytics
PR on social media
MOBILE MARKETING SERVICES
Alvomedia provides mobile marketing services for companies that need to serve their mobile customers. The growth of mobile has created a greater need for mobile optimized marketing. Alvomedia digital marketing agency can help you create a mobile marketing strategy that will make you stand out; we used mobile optimized sites that revolves around mobile user experience.
Our mobile marketing can extend to iPads, Kindles, portable video, handheld gaming and even music players.
What we do:
Mobile marketing plans
Optimized mobile sites
Technical development and integration
Mobile user experience and design
Measurement of results and reporting to clients
Alvomedia is a creative marketing company that is digital first with some traditional know how. We are very well positioned to help brands that need to grow in today’s fast changing world. As a creative agency, we like to brainstorm and do things differently. To get attention across fragmented digital channels is difficult, hence thinking outside the box is required. Companies want to be engaging, attractive and active. Alvomedia thinks of ways for customers to see that too. It is not easy to differentiate yourself as a company so a creative approach helps to:
Brand your company more effectively
Reach and connect more audience on social media
Develop creative campaigns
Do creative copywriting
Design interesting visual content
INTEGRATED DIGITAL MARKETING
Planning and smart ideas is just the beginning of marketing for a company. The marketing professionals that Alvomedia works with are part of an integrated team for every project. Our website designers work in collaboration with the SEO, and they with the content creators. An integrated marketing approach helps us to be more efficient and responsive when issues arise. We believe that the planning should be as seamless as possible.
The more time customers spend time with your brand, the more probable it is that they become brand loyalists. Branded content can be in the form of webisodes, videos and shorts to get shared via social media. Depending on your time, vision and budget, Alvomedia can do:
Branded content development
FLEXIBLE DIGITAL MARKETING
Rigidity, or sticking to one plan is an outdated way of thinking. Plans can be modified all the time and if the strategy does not work out, we pivot fast. Our clients can communicate with us in real time and we send reports to inform clients about progress. Alvomedia digital marketing agency listens to our clients and the client company’s customers. We do:
Flexible process management
Flexible project design
Pivoting when changes are required
Research is vital for understanding the company’s market, the landscape of the digital world, customer needs and modes of communication. Alvomedia uses research tool to understand the digital space and gain better insights. The insights help us to refine our digital marketing strategies for ambitious companies. Some of the research tools we use include:
Social interpretation-methodologies to understand online conversations about your brand
Analysis of competitors and their content
Review of competitor’s digital strategies
White Paper research for the latest changes in our client’s industry
Primary and secondary research
Incoming Traffic analysis
Assessment of social presence/engagement
Numbers mean nothing unless they are analyzed. Alvomedia digital marketing agency uses numbers to identify trends and to form part of our reporting and insights delivery. We use numbers for KPI and measurement framework development, tool selection and digital planning.
LONG TERM PLANNING
A campaign can deliver short term results, but how does this affect the company’s long term vision? Alvomedia considers a longer term approach to achieve our client’s vision in the next 6 months and beyond. We do not stick rigidly to plans either; our marketing approach is flexible and adaptable for the long term.
Story telling has existed since the dawn of time, and it is an integral part of modern day marketing. Countless successful marketing strategies have shown that consumers connect with a good story, and they become brand loyalists through that connection. Alvomedia digital marketing agency combines storytelling with a content strategy that talks to your company’s customers. The content has to be relevant and customized for its intended audience. There is no one size fits all for our content strategy; some brands reach better through blogging, whereas others require a greater investment in visual content. Alvomedia can use different social channels strategically for different brand’s storytelling.
WEBSITE DESIGN SERVICES
Website design is much more than a beautiful façade. It informs visitors, generate conversions and guide leads along the sales funnel. Sometimes, the difference between making a sale and not making a sale is functional website design. These days, we hear about conversion rate optimization. This starts from your company’s website, where the landing pages use CTA(call to action) buttons and engaging content to convert your visitor. A thoughtfully designed website for optimized user experience and conversions is what every company should aim for. Alvomedia digital marketing agency works with talented design professionals who understands how to combine functionality with optimized website design.
CRM helps companies to interact more effectively with existing and future customers. The technology for managing customer interaction help to organize, automate and improve customer service. Alvomedia sees CRM as a way to segment, profile and communicate with your company’s customers in a way that makes them feel valued. CRM can provide a value exchange where data for reward can take place for your customers. Your company provides valuable content in exchange for valuable data from your customers. Used properly, CRM can be an effective digital strategy for:
Improving customer relationships with your company
Gaining insight into market segments
Identifying new upsell and cross sell opportunities.