How To Acquire and Build Links To Your Website in 2019
Traffic is the backbone of any online business. We are talking about quality traffic. Gone are the days when link building was all about bots and to rank websites. In 2019, to get the best out of your online business, you need to drive the prospects to your business and make sure that you turn them into customers. In this guide, you will learn the various ways to acquire quality links that will bring targeted traffic, authority, and credibility to your website.
But before we delve into the link building details, it is important to mention that you need to work out your website beforehand. Technical analysis and on-page whitehat SEO is a vital step if you want your website to make gains from the links you build. No prospect wants to click on a link to your site only to be redirected to a 404 error or a blank page.
Once you ensure that your site is ready for business, get down to the details and acquire the high-quality traffic you want. And here we have collected the foolproof methods of building links in 2019.
1. Guest Blogging with Natural Linking
Many people do guest blogging to promote links to their websites. But still some guest blogs pitches get rejected because of inappropriate use of links. If you appear to be spammy in your post, you will fail to get the link you requested. And if it happens that the website owner gave you the link, Google would penalize both of you for spam.
To include a link in your article, you need to write relevant and quality content that is related to the blog you are contacting. The post should also have a paragraph that relates to the content of the page you want to promote, but do NOT sway from the topic you are writing about. A natural flow will enhance link placement as a reference.
Before you employ the guest post strategy for building links, you need to have the minimum requirements for the blog for which you want to write a post. For instance, it is vital to know the domain authority, social presence and following, and the number of readers they receive each month. You do not want to waste your time and resources on blogs of lower ranks because you will not benefit from them in any way.
Blogs that allow you to have your publishing profile with a bio section are more valuable for your post. In the bio line, if allowed, you can post a link to your newsletter. The newsletter subscription link gives you both traffic and leads.
2. Write Data-Driven and Relevant Content
Journalist and readers love verifiable information with statistics. When your posts have relevant and credible information with accurate data, you will start to dominate in the field and other writers will start to use your site as a reference. Data can be in form of research, findings, history, and so much more descriptive details that add accuracy to the topic you are writing about.
This form of writing does not require you to do anything extra on your side. People who love your content will start to link to your so that their readers can find the information sources. But you need to be keen and not use false information in the name of “data” on your blog.
3. Link Reclamation
Did you just recreate your website from scratch and lost the structure of all your old links? You can use link reclamation to gain the links you previously had on your website. The process of link reclamation entails finding 404 (page not found) error pages on the website so that you can correct the inbound links or create a 301 redirect rule on your site.
The links you get remain with the quality, regardless of whether or not your website was created afresh. Using Ahrefs, you can identify all the broken links on your website. After cleaning up the broken links, you will then need to contact the websites that linked to your content and provide them with the correct page URLs. If you do not hear back from them, use the 301 redirects so that you can at least retain the traffic.
Apart from the broken link building, you can do a lot with link reclamation. Image and brand name mentions are also a good source of backlinks for your website. Whenever someone uses your images in their blogs, ask them to link them to you for the image source link. A tool like Tineye is suitable for finding where your images have been used online.
Some blogs and forums can mention your brand without linking to it. Finding brand mentions will help you to find the pages that have your name on them. If the sites meet the quality guidelines for which you should request a backlink, go ahead and email them. Ensure that your email is not demanding if you want a positive response.
Another thing you can do is finding broken links to your competitors. Instead of wasted traffic, you can contact the websites that are linking to your competitors’ 404 pages and provide them with relevant content that they can replace the link with. For this, you need the Wayback Machine to check out what the content of the broken link used to be so that you can write relevant posts before you ask for the link.
4. Use of Local Directories
Google published a report indicating that in America, 4 out of 5 people use Google to search for local businesses. This, in turn, proves that many people use the local business directories to find the businesses they can visit. John Mueller, a Google analyst, says that directory submissions have no SEO value.
However, choosing the right directories, you can create valuable links to your website. Avoid going for the spammy directories that add no value to your website. There are directories that people trust for relevant and targeted information. BBB.org and Hotfrog are examples.
Harold is a marketing enthusiast and an influencer in different verticals. He keeps special interest in the impact of visual branding on business growth. He has been writing for a long time now and has a interest in traveling as well.