All posts by Alvomedia

The top 10 checklist before launching your website

5 Reasons To Hire A Professional Web Designer

5 reasons Business should hire a professional web design company

It is important for all the business that wishes to be competitive and stand out in the online or offline market must have a professional website for their products and services. Nowadays, the Internet has become the leading resource for people to find information, share information with business research and is a leading reason to perform a search on the web.

Businesses without professional website risk at losing potential customers on the Internet and in their storefronts. The business should know that consumers are evaluating products and companies long before they decide to make a final purchase, and if your website does not seem professional or secure to the customer, they will simply move on to the next vendor.

It should be ensured that sales and credibility are the two main factors for having a professional website created for the business, the following 5 reasons will help you understand why a business should hire a Web Design Agency in Delhi.

Customized design

When a business hires a professional web agency they know that the site will be created to suit the business services. The web designer will evaluate all the business products and services, and work towards goals and objectives for the website. Do you want to generate sales online? Or, walk-in sales? Will your website be for informational purposes only? Your website will be designed to meet the specific needs. DIY website builders limit the capabilities of the website and often restrict graphics and text. Where A professional web designer is not captive to these restrictions.

Visual properties of the Website

The way your professional website looks, the way your website navigates, and the colors and graphics used according to the brand are very important. One should know that visitors do not like to search for information on the website, nor do they wish to be barraged with bright colors and crowded text. A professional website designer will make sure that your color scheme, text and navigation are designed to be user-friendly and apt according to the business.

Webmaster services

Many people believe that a website is never complete. It must have continual maintenance to keep them current and relevant to their industrial products and services. As we all know technology is continually changing, and for websites to remain popular and successful, they must remain up-to-date with the latest trends. When working with a professional web design service, you get benefits from their webmaster services to keep your site updated and fresh.

New technologies

The Internet is very dynamic and changes on a daily basis. New technologies, applications, new computer code, new ways to draw visitors to your site happen each and every day. Working with professional web designer, it is easy to be assured that the site is being created with the latest technologies and according to the latest trends, for achieving the optimal success. Moreover, many site builders will not allow video, RSS feeds, or links in your website, which can adversely affect your website.

SEO compliance

SEO or Search Engine Optimization is a technique mainly used by professional marketers to make your website receive great rankings from different search engines like Google. It is important to note that if the search engines cannot find your site easily, your potential clients will not either. Your site must be optimized in order to be found easily by search engines and potential customers.

Many people do not realize the importance of web design for their business, nor do they recognize what damage a poorly constructed website may cause to their business. There is no reason for taking such risks with your business when professional website creation is cost-effective and easily accessible by the user.

Tips to building a website for your small business

Why UI And UX Is Vital For Your Digital Strategy

The Importance of UI and UX Design for a Digital Marketing Strategy

It’s a well-known fact that both paid and organic media strategies can bring a certain level of success, but even with these components in place, you should also pay close attention to the look and feel of your website when promoting products, services and your brand. Your aim should be to create designs that users will find pleasurable and easy to use, that are optimized for converting leads, and this is why UI and UX design are the key areas evaluated when aiming to improve performance.

Colours matter

UI design will aid the visually-stimulating UX design on your website by guiding users to contact points through the use of colour, shape, and custom icons. By adding a third, striking colour to your site, important points can stand out which users will see and interact with.

Using limited or similar colours can disguise navigation options meaning that your all-important contact information, forms, and buttons won’t be seen, so make better use of conversion opportunities.

Keep pages simple

The right font can add a touch of something new, fresh, and unexpected to your content, there is however a limit though. Try to stick to the same font throughout the entire website. If you decide to use more than one font, combine similar fonts so that they pair well and complement each other as mixing several types of fonts can confuse and distract users from the content. Standard fonts can be read easily which is the most essential role of a font, branded fonts can be used but be careful to maintain clarity, try bold and italic variations for visual appeal.

Videos, sure!

Videos are a great way to convey information and bring entertainment to a website. Users access the content from different devices however, so make sure they are able to access videos and that they won’t use up a lot of data on mobile devices for example. One way to tackle this is by not having the videos automatically play when loaded, the added benefit is that users feel in control and are not distracted from other important areas. Another thing to consider is the loading time of your video which affects the loading time of websites across different platforms.

Test out your designs

If you apply any changes to your website, make sure you allow new users to test it out before implementing it. This can get you some great feedback from a user’s genuine first impressions which will be the most valid indicator of the current UX of your site. You can monitor their interactions and ask for personal feedback to get the best insight.

As the people behind this master degree in interaction design explain, future designers will continually revolutionise communication and user’s experience which relies on experimentation as much as on tested, proven methods.

A few clicks only

UX designers need to create a meaningful experience that is also relevant to their users. Understanding what your users need, what they value, their abilities, and also their limitations will help you to carve out the best way to respond to their needs and questions, and the most challenging task is for that to happen in only a few clicks.

Don’t make users fumble around searching for answers, information should be clear and easy to find. There should be consistency throughout your site, for example, have a navigation bar in the same place and in the same style on every page, portraying familiarity and giving quick access to relevant information.

Keep pages clutter-free

Easy navigation is the cornerstone of great user experience, make sure to guide the eye’s attention with elements that are arranged effectively and allow for flow, visual hierarchy matters here. Sections should be well organised which always make use of headers, menus should be perfectly visible as well as images and links to other pages.

You can also consider using bullet points and to also break down the content so that it’s easier to read. Always choose usability over aesthetics if it comes to a tough design choice as a nice website appeals, but usability converts.

It’s crucial to make a meaningful connection between your website and your users through an engaging and memorable experience, and at the same time help them get the information they need with ease taking care not to miss opportunities for conversions.

UI and UX design have yet to witness truly exciting developments in the future. Bearing in mind that your website should constantly strive for accessibility, usability and graphic balance will help you build successful strategies for promoting your business operations .

The best Wordpress themes for Ecommerce in 2018?

The Best WordPress Themes For Ecommerce In 2019

Top WordPress eCommerce Themes For A Successful Venture

Creating an eCommerce website is never a straightforward business. However, with the availability of hosting provider, themes and plugins, you can deck up your website into a full-fledged revenue generating machine. When it comes to WordPress, the power of WooCommerce plugin cannot be ignored. WooCommerce plugin adds value to the WordPress store to deliver an amazing design.

Being the simplest CMS platform, WordPress powers 25% of the websites on Internet today. The availability of WordPress plugins improve usability and delivers the best eCommerce solution. WordPress features an array of themes that has an important role in determining the website’s design, quality and success. eCommerce WordPress themes also offer ample opportunity for customization to create a website that matches your brand’s objective and reach your inbound marketing goals.

This post shares some of the excellent quality of WordPress themes that you can get hold of in the year 2019. Let’s take a sneak peek of the best WordPress themes for Ecommerce:

Flatsome

https://themeforest.net/item/flatsome-multipurpose-responsive-woocommerce-theme/5484319

The best WordPress themes for Ecommerce in 2018?

 

It is an incredible collection of WooCommerce theme currently selling on top. The theme is completely responsive and offers a great user experience. It is easily customizable. It features a great range of pre-designed layouts available online. Its in built page builder allows developers to design page layouts. It is featured with a live theme drag and drop. This makes it the easiest to personalize your eCommerce store. It also features optimized code that ensures fast loading page speed.

XStore Responsive multipurpose theme

https://themeforest.net/item/xstore-responsive-woocommerce-theme/15780546

Ecommerce WordPress theme XStore

 

Set up your WordPress website with Xstore theme that comes with 50 prepared demos for websites and blogs. It also features pre-defined layouts from which you can choose the best that goes with your business. There are multiple options of header. You can create your own variant with the help of visual editor. This does not require any coding skills. The elements present are fully mobile responsive.

Woodmart

https://themeforest.net/item/woodmart-woocommerce-wordpress-theme/20264492

Ecommerce WordPress theme Woodmart

 

Woodmart features 30 demo layouts along with a repsonsive retina ready design. It also features unlimited header styles and AJAX powered widgets. The theme is great for any kind of eCommerce business model. The design is responsive and offers great page load speed. It also has great SEO features for increased visibility of the website.

Electro

https://themeforest.net/item/electro-electronics-store-woocommerce-theme/15720624

Ecommerce WordPress theme Electro

 

As the name suggests, Electro is a theme for eCommerce store selling electronic goods. It is great for businesses involved in multi vendor marketplaces. You can easily analyze the look and feel of your website by using the theme in dummy data. Plugins like product carousels, advanced reviews and advanced live search comes bundled with the theme. The theme features 3 different layout for blogs.

Deux

https://themeforest.net/item/deux-responsive-woocommerce-wordpress-theme/21320161

Ecommerce WordPress theme Deux

Deux is a responsive WooCommerce theme for WordPress that is designed with simplicity, elegance and sophistication. The theme makes shopping easy and convenient for visitors. The refund feature is another enticing feature that comes available with the theme. It encourages people to a hassle-free return process.

Nikado

https://themeforest.net/item/nikado-responsive-theme-for-woocommerce-wordpress/21631731

Ecommerce WordPress theme Nikado

Whether it is fashion, sport, digital or any other accessories website, Nikado is fully responsive and displayed visually well on any kind of device. It features quick search functionality that helps customers search products conveniently in each product category. Along with it, discount products with timer are displayed in daily deals module.

Divi

https://www.elegantthemes.com/gallery/divi/

Ecommerce WordPress theme Divi

Divi comes with an intuitive page builder, real-time design and ample opportunity for flexibility. The theme can be customized easily to ensure the responsiveness of page at all times. It is also easier to create and save multiple layouts for the future use.

Uncode


https://themeforest.net/item/uncode-creative-multiuse-wordpress-theme/13373220

Ecommerce WordPress theme Uncode

Uncode is yet another popular WooCommerce theme that relentlessly focuses on user experience and design. It also features myriad tools that ensure a great design, visual composer and custom lightbox. The theme is easy to set up and comes with detailed documentation and video tutorials.

Virtue

https://wordpress.org/themes/virtue/

Ecommerce WordPress theme Virtue

Virtue is completely WooCommerce ready. It is perfect for any business including business, store, portfolio or personal website. There are 3 different menus in the header. With each unique header style, you can offer a different appeal to the web page. Sliders and custom font is another attractive feature of the theme.

Shopping Mall

https://themeforest.net/item/shopping-mall-entertainment-shopping-center-business-wordpress-theme/14351773

Ecommerce WordPress theme Shopping Mall

It is a multipurpose WordPress eCommerce theme apt for shopping, entertainment centers fashion store and restaurants. This multipurpose theme looks clean with a fresh design.

Belise

https://themeforest.net/item/belise-exquisite-minimalist-restaurant-theme/19619976

Ecommerce WordPress theme Belise

Belise is a theme that focuses on restaurants. The simple and clutter-free layout makes it even more interesting and appropriate for a modern day website. The theme is completely SEO ready and multilingual to support an array of languages. Customizing the website using Belise is a simple process.

Exizt

https://themeforest.net/item/exizt-fashion-woocommerce-wordpress-theme/21225863

Ecommerce WordPress theme Exist

It is a trendy fashion WooCommerce theme featuring responsive and retina ready design. Built upon Bootstrap 1920 px grid, the theme features a sensible design with retina ready icons. It has been developed pixel perfect to match the latest trend web experience.

Wrapping it Up!

WordPress provides a great platform to help businesses set up an eCommerce website. With the availability of a great theme, you can easily style your website based on business goals. These are some great WooCommerce themes that you can check out for your store. These themes are responsive in nature and offer multitude of personalization options. Integrating these themes to your website will bring additional traffic along with increased revenue and exposure. So, why not try one of them and turn your monotonous website into a fully functional selling shop.

Let us know if you would like to integrate any of these to your WordPress website. Our developers are available before you at any point of time. They have got immense experience in PSD to WordPress conversion and WordPress theme development to serve clients of multiple genre, be it startup or an established business.

 

Author-bio:

Bryan Lazaris is a reputed WordPress developer employed at HireWebDeveloper (Best Company to Hire WordPress Developer ). He enjoys exploring the latest WordPress technologies and taking new challenges. Apart from being a developer, he has contributed on all high quality write ups like WordPress theme and also loves to share his development expertise with the readers.

branding mistakes made by new entrepreneurs

5 Critical Branding Mistakes Entrepreneurs Make

Branding Mistakes That Bankrupt Entrepreneurs

  • Why do people pay $7.45 for a coffee while the same quality of coffee is available for $1.60?
  • Why do people buy a $33 pair of shoes when the same style costs around $15?
  • Why do some startups fail despite following all the industry standards?

There is just one reasonable answer to all the above questions: Branding.

Branding is not just your logo, the design, the content on your website, or the market you reach for your business. Branding is basically the perception you create in the eyes of the customers.

Whilst creating this profitable perception, there are some mistakes that can drown you in the open river. I know this because I have been in the same boat as you are right now.

I started as a linear entrepreneur: someone who had no idea on how to do things the right way. My first business was a total disaster.

My friends, my family, all went against me for wasting time and effort with no results at all.

But as humans evolve, I evolved. My second business was also a failure. But this time I learned a few things. Firstly, to calculate the cost before you even imagine materializing your idea. Nowadays there are tools that can estimate your website cost and make your life easy.

Secondly, I realized the power of branding. They say there is no such thing as good branding or bad branding, there is only branding. But I respectfully disagree.

Bad branding can not only jeopardize your reputation, it can also bankrupt your business. Here are 5 branding mistakes you need to avoid while perusing your great idea:

Selecting a terrible business name

We have all heard those crazy business names and regretted clicking on the URL in the first place. While “Oops Hair”, “KidsExchange”, or “Toylet” sounds like quirky names, they won’t attract the right customers.

For you, to succeed, you need to hold yourself from using regrettable brand names. You can use tools like BusinessNameCreator or NameMesh to select some sensible names for your business.

On the other hand, you can use Made to stick strategies to name your business.

The result is to create a business name that coincides with the service you offer.

One more thing you need to ensure is that your name does not sound odd in the market you’re offering. For instance, some names are okay in some culture, while they are taboo in other cultures. Avoid using these types of names.

Stop penny pinching within the business

Many of the business owners treat their staff like hell. And then the staff treat the customers in the same manner.

What you need, is stop penny-pinching every one of them. Treat them well. Give them benefit of doubt, and listen to above well.

If you can, arrange seminars in developing communication skills. If you keep the staff happy, they will keep your customers happy, and it will create a good brand name for your business.

Stop saying “yes” to every branding opportunity

Branding is a high-cost solution. So, it is best, not to listen to every advice that comes along your way.

What happens when businesses don’t have a clear vision of their branding? Companies like Pepsi, brands like McDonalds loose big time.

It is not just about branding everything for everyone. You need to market your brand in the right market and say “NO” to every other branding opportunity.

For instance, if your competitor is trying all the social media tools right now, it is not advisable for you to do the same. You need to focus on just one or two social media platforms.

Create a clear perception for your user

It takes decades to create a brand personality, but it takes just one tweet to destroy a brands reputation.

Beware that anything you do in social media is noted and achieved. That is why you need to be very careful about opening your mouth in social media.

The way you interact with the users will create a picture of your brand among the users. So, you need to plan your every tweet and your every Facebook update that goes in the social world.

Stay true to your brand values and make sure everyone is on the same page.

Avoid the masses in building your brand

Be original. Stop doing what others are doing. What others are doing is good for them, but might not be good for you.

You, as a brand needs to create your own rules and your own identity.

Be original, following the crowd is a fatal error. The ultimate key to your success will be identifying a unique or intriguing selling point and aligning your brand with that, so don’t go with the flow.

Create your own personality. Develop the skills that will single out your brand from all the others in the market.

To wrap it all up…

You need to ensure that you create the right impression when it comes to creating a brand reputation. Your branding is the backbone for your business, and without proper branding and inbound marketing you might face the agony of bankruptcy. And trust me, it is not a road you want to travel.

 

Author Biography:

 Mohammad Ali is an experienced digital marketer and a search engine marketing specialist who is currently associated with Branex, as senior digital marketer and brand strategist.

The most effective SEO strategies for small businesses

Marketing Techniques To Help You Manage Commercial Real Estate

Marketing Techniques That Can Help You Manage Commercial Real Estate

 Commercial real estate properties are types of property used for business purposes like retail, warehouse spaces, manufacturing, and a lot more. It’s very much just like real estate homes where you can either buy one or lease one. With that, commercial real estate properties need as much inbound marketing and promotions as residential real estate properties. As a commercial real estate agent, your marketing techniques and promotions are crucial in your overall work performance and success.

Since the world is ever-changing and technology is continuously evolving, you will need fresh new ideas in establishing a presence and marketing your properties. How you market and sell your real estate properties could either make or break your shot in the real estate industry. In this article are a few marketing techniques that can help you manage your commercial real estate properties.

Know Your Business and Establish a Marketing Plan

Before anything else, you have to have a clear sense of who you are. Aside from that, you should also know what you have to offer, until what extent are you willing to go to provide a particular product or service, who’s going to be your target market, and all other important things. Before trying to market and sell your products and services, you must first know your what, your who, your when, your where, your why, and your how. Your marketing plan shall act as your blueprint or guide throughout the whole process of marketing, promotions, and selling. For you to fully understand and grasp the very essence of your business or profession, you must know how to establish a SWOT analysis.

SWOT stands for your strengths, weaknesses, opportunities, and threats.

  • Strengths– under strengths are the things and technicalities your company is good at. Your strengths could also be your assets, like your employees, your advantages, or your location. Your strengths determine whether or not you have access to certain things or points that your competitors don’t. This only means that you are way ahead of them, which is good.
  • Weaknesses– meanwhile, weaknesses are things that keep your business from doing your best. Also, your gaps can signify a lack of growth and development, which is a good indicator that you really need to modify certain parts of your business strategies in order to change and be better. Aside from that, your weakness could also be failing to figure out what makes you stand out from the rest of your competitors.
  • Opportunities– under opportunities, as the name suggests it, are opportunities for your business to improve on. An opportunity may be a new partnership or finding a newly-developed area where you can start constructing more properties.
  • Threats– on the other hand, threats are determinants that could put your business at risk. A lot of emerging threats are widespread today, especially in the real estate industry. As a real estate professional, it’s your responsibility to make yourself aware of these possible threats and turn them into opportunities instead.

Optimize Your Commercial Real Estate Website

Having your own website where you can put information and other details about your company is a prominent marketing technique advantage. Most commercial real estate properties, like Kansas City warehouse spaces for lease, have already started optimizing their websites because according to buyers, they are most likely to search for everything they need online. Having a website only means that you’re establishing an online presence for potential buyers, which you can use as one of your assets.

Include Your Socials and Make Yourself Easy to Contact

Optimizing a website shouldn’t be the end of it all. It’s always best if you include clickable links that will direct users to your social media accounts. Having multiple social media profiles can help you earn more buyers through social media marketing like optimizing hashtags, uploading useful content, and a lot more.

Aside from that, always make sure that users can clearly view or see your contact information. In some cases, potential buyers tend to shift from one real estate company to another just because they couldn’t find a certain company’s contact details on their website. Also, should you include contact numbers or emails, make sure that these are active and an employee can immediately attend to customer concerns and inquiries.

Use Trending Topics as Taglines or References

When you’re in the marketing industry, don’t ever be afraid of going a little funny or crazy sometimes. You can add memes or taglines to your content every now and then so that your audience can get a good laugh from time to time. However, it’s important that you know who your target market is. From there, you can distinguish what types of memes, taglines, or references you can add to your content.

Set a marketing budget

If you want to make money, you’re going to have to spend money as well. Setting a budget is crucial in planning your marketing strategies because you have to make sure that whatever marketing campaign you’re about to do wouldn’t hurt the company’s budget in the long run.

When setting a budget, always consider your possible revenue. From there, you can determine which areas to cut costs with and which areas need more budget allocation.

Wrapping Up

Time and time again, the world continues to change. Marketing strategies become more sophisticated yet innovative. When starting up a business, always keep in mind that your revenue should always be higher than your expenses. Hence, let the ways or techniques as mentioned earlier help you in growing and improving more on your marketing and promotions.

 

Author’s Bio:

Edwin Deponte is a motivational writer who is also passionate about Social Marketing. He believes in others’ abilities and tends to bring out people’s hidden potentials through his words of inspirations and motivational articles.

Powerful reasons to double down on your social media marketing

How to get started with Facebook Blueprint

How to get started with Facebook Blueprint and is it right for you?

With the launch of Facebook Blueprint in 2015, many marketers breathed a huge sigh of relief.

After all, Facebook Blueprint came with a bundle of courses to help marketers throughout the world in gaining an in-depth knowledge of the various determinants of Facebook and Instagram advertising techniques.

As rightly put by Facebook, “online education helps small businesses to flourish” and this is extremely crucial for digital growth. And to provide marketers with the growth ladder, Facebook revolutionised online education with its blueprint.

Quick stat: Facebook blueprint had already received 2.5 million course enrollments by the end of September 2016 and about 2 million registrations.

Additionally, these courses span a wide variety of topics to help newbies as well as skilled marketers.

Here is a complete list of all the different categories under which the courses are offered:

Significance of Facebook Blueprint for marketers

Blueprint courses can help you cut through the marketing noise and gain an edge over other businesses.

And blueprint doesn’t discriminate. As we said, with a wide variety of courses being served, it addresses the concerns of small, mid-level as well as big marketers.

Small business owners often feel intimidated by the world of online advertising either because of lack of resources or due to the absence of a guided path. And Blueprint opens up the doors of Facebook advertising tools by offering them a mix of both.

To Blueprint or not? That’s the question

In the unknown and scary territory of online marketing,

Facebook blueprint can be your guiding light.

And this light won’t abandon you on the way.

It stays with you throughout your marketing journey

and assists you at different stages of the funnel (stages here being awareness, consideration and conversion).

Blueprint certification

Facebook offers two certifications for advertising proficiency called Blueprint Certifications. And these are the only official certifications offered by Facebook so far.

The certification option is flexible as it allows you to take the exam in your area of expertise.

The exam bundle comes with the following three sets:

310-101: Facebook advertising core competencies

  • Tests competency in the skills, tools, advertising policies and best practices to manage Facebook pages as well as adverts.
  • Core requirement for all Blueprint certifications

321-101: Facebook certified buying professional

  • Measures advanced level competency in managing, creating and purchasing ads, ad buying options, troubleshooting ad problems

322-101: Facebook certified planning professional

  • Evaluates advanced level competency in managing pages, targeting audience, audience insights and optimising reach and frequency.

To get the certification, you can take one of the following paths:

The exams cost upto $150 and if you are required to retake the same (in case you fail), you will have to shell out the same amount as previously mentioned.

A number of marketers have already benefited from the blueprint certification programme. What is most interesting here is that these marketers come from diverse industries like automotive, travel, sports, health, and pharma, etc.

So it can be safely said that the tentacles of Blueprint certification aren’t restricted to a specific industry.

Getting started

Blueprint doesn’t require any separate pre-registration procedure. You just need to have a Facebook account and you can get access to all the courses.

This is what creates a strong selling case: not putting up unnecessary gates at the entry points (this is what helped it create 1 million enrollments).

Once you land on the blueprint home page, you can browse through the bundle of courses offered across the different categories.

The Blueprint Saga

Case studies

We took a sneak peek into the Facebook Blueprint archives and it revealed a number of success stories. Let’s take a look at some of them:

Razpacho

A small scale ice cream business reported that it gets about 30-40% of store visits occur through Facebook. The owner gives its credits to the Blueprint courses that helped them create good quality content.

Digitas LBi

By adopting Blueprint Live, the team at Digitaslbi were able to address a number of key marketing issues. Based on the hypothetical clients provided to them, they combined light, sound and motion to create compelling stories.

Healing waters

Project Healing Waters Fly Fishing is a non-profit organization that helps in the rehabilitation of military personnel through fly fishing and similar activities.

With the assistance of Blueprint learning courses, these folks were able to create local and national awareness about their programme by creating pages for different chapters of their services.

Result? 46 pages created and 5K organic likes received.

Quick Recap

  • The learning courses available under Facebook Blueprint can benefit marketers from different industries alike.
  • The offered course set provides learning material for beginners as well as experienced marketers.
  • These courses are designed to equip you for different stages of the marketing funnel.
  • Blueprint Certification can help you cut through the job crowd.
  • The skills required to take the exams are mentioned under the exam section.
  • Depending on the certification path you choose, you can either become a Facebook Certified Planning Professional or Facebook Buying Planning Professional.

Before you go

Enrol yourself in those courses which address your key marketing concerns. Starting out is easy. Create a Facebook account (in case you don’t have one already) and head on to this page. Once you click on the start courses button, once you allow Blueprint to access some basic details, you will be taken to the courses page.

The courses carry one of these labels: beginner, intermediate and advanced to help you pick the right choice.

In case this article has helped you in any way, we would love to hear from you about it. Tell us in the comments below.

 

Social media Links:

Facebook- https://www.facebook.com/RankWatch/

Linkedin- https://www.linkedin.com/company/3478204/

Twitter- https://twitter.com/RankWatch

Website- http://www.rankwatch.com

Bio Content –

Sahil is the CEO and Founder of Rankwatch – a platform, which helps companies and brands stay ahead with their SEO efforts in the ever growing internet landscape. Sahil likes making creative products that can help in automation of mundane tasks and he can spend endless nights implementing new technologies and ideas. You can connect with him and the Rankwatch team on Facebook or Twitter.

 

Blogging for business tips

Retention Marketing 101

Retention Marketing 101: How to Keep Customers Coming Back

There is a lot of talk about how to gain new customers, but not enough talk about what to do once you win them over. If somebody purchased a product from you once, it doesn’t necessarily mean they will come back for the second time. The reason behind it doesn’t even have to be a better bargain offered by your competition, but that the general customer experience you provide may not be up to par. For those who wish to work on their relationship with existing customers, here are a few tips to bear in mind.

Keep it realistic

If you want to give a fair chance to your business and avoid disappointment, objective goals are the essential starting point of your marketing strategy. Only when you have a grasp of where you stand as a company can you find ways to improve and build a strong customer base. You may not have the budget of a large corporation, but your strength is in the personal approach, which is not attainable by many of those companies.

For starters, put yourself in customers’ shoes and try to purchase your own product or service. Analyze the ordering and payment process and check the product description for mistakes and ambiguity. Also, make sure customers are clear about the delivery date, and help them keep track of the ordered goods. These simple customer retention strategies will mean a world when it comes to the customers’ perception of you as a business.

Get involved in Social Media

It almost goes without saying that you need to be present on social media if you don’t want to wonder why your customers abandoned your brand. It’s important that you create engaging posts announcing new products, organize giveaways and spread the word about your brand. Make it into a fun experience and remind the customers of your existence at the same time.

While targeting new customers can be tricky since you need to speculate about their profile and interests, targeting existing ones eliminates this speculation. Social media networks such as Facebook have handy tools that help you track customers in many ways, so for instance, you can target only customers who have visited specific products’ ‘thank you’ pages, meaning that they have purchased that product in the past.

Have your ear to the ground

The customers keep asking questions about something which is self-explanatory? Well, the truth is, it might not be as obvious as you think. Although you have worked hard on your website’s content, you could have overlooked some important detail or you might just not see an issue since you have gone over it a million times.

Improving customer service is vital in maintaining your customer base, so give them an opportunity to air complaints, as well as ask questions. For example, a pleasant and well-informed e-mail and customer success team can do wonders for compiling information on potential changes that you need to make. In addition to that, they assist in establishing a rapport with customers and give some idea about the general attitude towards your brand.

Practice social responsibility

Social responsibility should be a goal to itself, so why not raise awareness about certain causes through your brand? Give your customers the opportunity to participate in different activities and choose a cause they wish to help. It might sound complicated, but there are simple ways in which you can implement it into your marketing strategy and engage as many people as possible.

To illustrate, you can donate a portion of each purchase to be used for meals, medical supplies and clothes for those in need. Alternatively, you can organize an online auction for a limited-edition product and use the accumulated money to contribute to a fund to build schools and hospitals. Honest acts of kindness make a person feel good, and your customers will be grateful for the opportunity to do some good.

Transparency is the best policy

How many times have you heard somebody pledging they will never purchase from a particular store again because there have been some hidden costs or because of a faulty product they couldn’t return? From the point of view of a business owner, regardless of whether this is intentional or simply a mistake, be aware that each customer counts and that a negative review can reach many.

If the customer is right, first apologize and you might also consider sending them a small token. A genuine apology, either via a card, or over the phone, can do much good since it re-builds the trust between you and your customer. Mistakes and small unpleasantries happen, but don’t let them remain unresolved and be the thing the customer remembers the most. Instead, turn them into problems efficiently dealt with so the focus is on the positive and not the negative features of their experience.

In order to boost customer retention, just start with how you would wish to be treated and try to apply it to your business. You might need to improve some things or change others but it is important to listen to your customers’ complaints and questions alike since there lie the answers on how to keep them.

Bio:

My name is Raul, editor in chief at Technivorz blog. I have a lot to say about innovations in all aspects of digital technology and online marketing. You can reach me out on Twitter.

How to generate more leads with Instagram marketing channel

5 Must-Know Myths About Mobile App Development

5 Must-Know Myths About Mobile App Development Unraveled!

You may have probably heard that websites are used more than mobile apps. This sounds reasonable since there are over 1.6 billion active websites on the internet. (And the figure is rapidly increasing by the second).

But there are less than 5 million readily downloadable apps on major apps stores such as Google Play store and Apple App store.

If you look at the stat, it will make sense to assume that people MUST be using websites more that is why they are being created.

But the truth is, this isn’t accurate.It is nothing but a misguided sentiment since mobile apps are used more. This is one of many myths that plaques the mobile app development/Android, iOS industry for years.

In this post, you will explore 5 of such “logical sounding” myths that are in fact fallacies.

That being said, let’s delve right in. Here are 5 must-know myths about mobile app development/Android,ios unraveled.

1.Mobile app analytic data will provide ALL the information you need about your app performance.

Mobile app analytic is very useful no doubt. With it, you can grow user mobile engagement and retention, optimize mobile experience and track your cross-channel marketing initiatives.

In a nutshell, you can use it to measure and analyse data that are generated by mobile platforms and properties. But there are other functionalities you will need that it doesn’t provided.

For example, it is much better to look at the overall performance of your app – Locate complex engagements, Look for screen with minimal engagement, and so on.

2.Mobile app development is nothing but coding.

Many people are intimidated by coding. They think that mobile app development is all about writing complicated and boring codes.

This is also not true. Sure, you need to know how to use an enormous amount of syntacs but it is way more than that.

You need to comprehend UX, the architectural framework, cross-coding functionalities among others things. But it is not as complicated as it sounds.

3.Great ideas work like magic so you need nothing else.

All you need is to get it right with your mobile app development/Android, iOS devices.

It is a stroke of genius to come up with a very impressive concept that you can comfortably tagged ” A million dollar idea,” and basked in the concept that your brain is able to create something so smart. And you may think that it is all you need to replicate the success of Facebook. You can even droll on the thought of how fat your bank account is going to be, but the truth is, that is not nearly enough!

Why? There are plethora of other important things to consider. For example, provide answers to these questions: is the idea salable? What about feasibility or user-acceptability? It is difficult to find out that your big idea might wind up being mediocre concept!

How so? Heard about Google Wave? Do not be surprised if you have not heard of it before. This is because Google find it difficult to explain the concept of the app to prospects. It is interesting to know that what happened next is a sad story – eventually, the app was taken off the market.

So consider its usefulness, and put other factors into consideration before hopping in excitement that you have finally did it (after you did a great job with your mobile app development/Android, iOS devices.)

4.Effective marketing will burn a hole in your pocket.

Since the proliferation of digital devices, it is possible to opt-in for a cost-effective digital technology that has far-reaching capabilities.

Still, some worry about how expensive advertisement is, especially by small business.

First off, it depends on the type marketing campaign you want to do. TV and print media are usually more expensive than email marketing or content marketing. So it is advisable to go back to the drawing board and come up with effective marketing campaigns. And do not forget to include word of mouth action plan to the list.

5.Advertisement is overrated, especially if the mobile app concept is very impressive.

It is a universal fact that every business need to do marketing to attract customers, increase sales and compete better.

Also, the more money you spend on strategic advertisement, the more exposure you will get. You need many people to use your mobile app, right? So advertisement cannot be overrated plain and simple.

The first thing you will notice once you upload your apps on major app stores is that the download is not much unless you have done massive amount of promotion before its release date. Or your business is thriving and has created a massive amount of loyal followers or supporters. This is because people can’t download your apps if there has not seen it. And they cannot see it without the right kind of publicity.

That also said, avoid negative publicity at all cost. And make sure your mobile app development/Android, iOS devices is properly done.

There are a handful number of digital advertising channels to use to get the word out there. You could start with social media advertising, and then include the rest, such as email marketing, Search engine optimization, pay-per-click advertising,content marketing, affiliate marketing, and other digital channels.

In all, mobile app development/Android, iOS is a very broad field of study. And the mobile app market is growing exponentially. And more and more businesses are shifting their interest the it for the better. But, unfortunately, it is plagued by inaccurate misleading statements, 5 of which has be revealed in the article.

 

Author Bio:

Harnil Oza is a CEO of Hyperlink InfoSystem, a mobile app development company based in USA & India having a team of best app developers who deliver best mobile solutions mainly on Android and iOS platform and also listed as one of the top app development companies by leading research platform. He regularly contributes his knowledge on the leading blogging sites.

What are the 7 SEO mistakes to avoid in 2018?

Where and how to run whitehat offers in 2019

Places And Tips On How To Run Whitehat Offers In 2019

In our world Artificial Intelligence (AI) is getting serious, and companies like Facebook and Google are investing hundreds of millions to make it happen. It is not wise to do blackhat marketing anymore.

If you are an affiliate, you know what I am talking about. Sending bot traffic, submitting fake email addresses to lead generation forms and promote aggressive pops, etc. These methods are dying and have no future whatsoever.

Ok, so what should you focus on?

Whitehat affiliate marketing such as clean lead generation offers. My readers usually ask me, how can we know if it’s whitehat and a clean offer? The answer is simple and I am not kidding; would you tell your parents or partner about it? If yes, go ahead, if no, you got the answer!

The best whitehat offers are lead generation ones. It is an evergreen type of marketing that has always been around and will always be there. As long as there are businesses out there that need new customers, the lead generation offers are a healthy market to jump in.

However, not all lead generations types are whitehat. Affiliate marketers are so sneaky and clever too.

Here are examples of whitehat lead generation offers:

  1. Loans
  2. Auto-Insurance
  3. Life-Insurance
  4. Home Warranties
  5. Spa and Massage
  6. Mortgage
  7. Refinance
  8. Lawyer/Legal
  9. Air Conditioning and Heating

The list goes on and on. Pretty much any business that needs a legitimate lead is a whitehat lead generation.

Greyhat and Blackhat examples:

  1. Adult apps
  2. Porn websites
  3. Sweepstakes like; you won an iPhone!
  4. Get Rich Fast
  5. Magic pill or drink for diet

To make it clearer for you: whitehat is when you tell your leads exactly what they may get from providing their contact details. In contrast, blackhat is when you deceive your leads and provide them fake promises.

Where are the best places to find whitehat lead generations?

  1. Recommended Affiliate Networks

There are tons of affiliate networks that have good lead gen offers, you can do your own research in Google or better at OfferVault. I will mention a few of the legitimate networks that I have dealt with:

  1. A4D
  2. AdCombo
  3. Leadbit
  4. MaxBounty

 

Once you sign up and get accepted in any of the affiliate networks, you will be assigned an affiliate manager.

The best way to start is ping your affiliate manager on Skype and ask them about the whitehat offers they have at the moment (that are performing well).

You do not want to sound too generic or like a newbie to them.

Therefore, you can use a phrase like the following with them:

  1. What are the best lead gen offers that are performing well the last 30 days in the UK?
  2. What are the top 3 insurance offers in USA for May?
  3. What are the top 5 lead gen offers in terms of highest EPC?

EPC stands for Earning Per Click which indicate how much affilaites earn everytime a visitor clicks on the offer link.

  1. Spy Tools

I have used many spy tools, some for whitehat offers and others (guilty) for blackhat stuff. I have found no tool is even close to Adplexity. They have a separate spy tool for the following offers:

  • Mobile
  • Desktop
  • Native
  • E-Commerce
  • Push Notification
  • Carrier

Here is a cool video from Mobidea explaining in details how to use Adplexity.

It is also worth mentioning the following tools:

  1. Conference and forums

If you are crazy about affiliate marketing like me, you’ve got to go to at least one conference. You will make so many connections that will ease your way into affiliate marketing.

The best affiliate marketing conferences and forums (in my opinion) are:

It makes a hell of difference to meet people in person. While many newbie affiliates struggle to get accepted in affiliate networks, in those conferences, affiliate networks are literally begging you to join their platform.

Why? Because someone spends money and time to attend a conference, he/she must be serious, even if they are newbie.

Alternatively, you can join affiliate marketing forums and simply ask for whitehat offers, you will get responses from many people there.

I recommend only STM – Forum ($99/month) and AffLift (Free and paid options) if you are new in the affiliate market world. However, if you know something about affiliate marketing, I recommend the new forum IamAffiliate ($49/month) by IamAttila.

If you do not have money to spend in their monthly subscription fee, check out my affiliate marketing blog. I share everything I learned free of charge.

Ok, now you’ve got some whitehat offers to promote, what next?

You need to drive traffic. I found the best traffic source for lead gen is the giant Facebook.

Why?

Because you can laser target your potential lead like no other platform. Facebook knows so much about us. In fact, Facebook knows more about us than we know about ourselves.

Go ahead and signup in Facebook advertisement platform if you do not have an account already.

Create a business Manager and add account. I will not go into details here because there are thousands of blogs that explain these steps in details.

For example, here is a beginner guide from AdEspresso that will outline to you all important steps you need to take to start your first campaign on Facebook.

And simply start creating campaigns and testing your offers.

I would also strongly recommend you to join the Facebook group Advanced Marketer by Depesh Mandalia, he shares very important tips about Facebook every day.

The one thing I recommend you to do is to have an opt-in page between Facebook and the offer link.

Something like this one:

whitehat affiliate offers

 

You’ve got to capture their email addresses before you send them to the offer so that you can promote them by email later on. Email marketing is very effective and cheap traffic too!

I am surprised that many people do not do that, they simply buy traffic from Facebook for an offer. But what will happen when a visitor doesn’t buy? You’ve lost him forever! So capture that email.

To wrap up:

  • Find a whitehat lead generation that is proven to work
  • Create an opt-in page to capture email addresses and redirect to the offer page
  • Run Facebook campaigns to the opt-in page
  • Email the leads about the offer or similar ones in the same niche

Let me know what you think of this post! If you have any questions, please comment below or hit me up here.

Zidan

Zidan AffiliateGhost

Zidan has graduated as a communications and electronics engineer but never worked as one. He tried a lot of online businesses from self-publishing, freelancing to drop-shipping and affiliate marketing. He finally found success with affiliate marketing and fell in love with it. He, now, helps people like you to become successful in affiliate marketing too.

Tips to attract your target market now

How To Boost Business With Google Seller Ratings

Boost your business with Google Seller Ratings

The term Google Seller Ratings has been hovering around the online market landscape for quite some time now. Experienced marketers are well versed with the term. If one keeps close tabs on the latest market trends, then utilization of Google Seller Ratings is certainly one which is prevalent these days.

Earlier, Google Seller Ratings was considered merely an extension regularly utilized distinctly by internet business/retail sponsors. Of late, be that as it may, marketers in different ventures have been exploiting Google Seller Ratings and receiving the reward of enhanced conversion rates and hence, increases revenues.

What is Google Seller Rating all about?

Google Seller Ratings display online business ventures with high appraisals (above 3.5 stars) collected by Google from trustworthy sources. It’s a mechanized expansion that is determined by utilizing client surveys from sources that are reliable as per Google. The outcome is then shown within the content of the promotional message or advertisement.

Notwithstanding the star check, the rating incorporates the quantity of one of a kind audits and a qualifier, (for example, normal delivery duration) that is pertinent to the brand or firm in question. Google consequently chooses the qualifier, and in certain occurrences may decide not to show anything.

How can Google Seller Rating benefit your business?

Google Seller Ratings achieve quite a few things that are critical to high-performing promotional campaigns and eventually to your business –

First and foremost, they let purchasers realize that a business offers a trustworthy administration or a brilliant item. Secondly, they can significantly enhance a website’s CTR, in this way bringing down its expense per-click (CPC). Besides that, they can draw in increasingly qualified leads.

Why it is relevant?

To explain in detail, these days searchers who shop online, have grown in awareness. There is no dearth of options in terms of brand and products. So, an average online shopper does an in-depth groundwork before deciding on a specific product or brand.  And this decision is not solely based on their personal whim, but also on the previous clients’ reviews.

When your potential customers will see Google’s stamp of trustworthiness i.e. gold stars included in your advertisement, they will establish an instant bond of trust and purchase from your brand in the name of reliability as for the quality of products. Possibly, this expanded client faith will round up an increase in CTR and progressively qualified leads.

Many novice marketers remain confused with regard to the amount of an improvement in execution one can anticipate. So, to answer them, as per Google’s statistical reports, the presence of seller ratings in a content advertisement can expand CTR up to 10%.

Other options available

Professional online marketers are mindful that there are plenty of advertisement extensions to use and more are probably being tried for future use. Some of these options, which as of now are accessible, incorporate call-out extensions, area extensions, and application extensions. With such a significant number of alternatives, it can be a bit overwhelming to choose one. Nevertheless, you don’t need to fret as different extensions can appear in one go.

Effect and execution of all the options available will rely upon plenty of components including keyword type, the industry wherein you are publicizing, and how significant your extensions are to your intended potential customers.

Adding seller ratings

Last but not least, how to add seller rating to Adwords? To be honest, there are many sources online to gather reviews. And in all probability, you are even utilizing one of them. Yet, those reviews are of no value and won’t appear as star evaluations in Google Adwords, BingAds/Yahoo if it’s not authorized by Google. There are 32 websites that are authorized by Google and you can use one of them. Many experts advise you to install a third party app that will enable you to gather the highest number of genuine reviews and showcase them in AdWords campaigns.

To wrap it up…

Google seller ratings are greatly influential in making your ads emerge from the crowd of your competitors. Setting up and keeping up the stars on your Google Ads is a generally simple procedure. These ratings will probably increase your traffic inflow, and fortify your digital footprint. All that while lessening the cost per-click.