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Welcome to Alvomedia's marketing agency blog! Here, we cover subjects related to content marketing, social media management, digital marketing, UX design, search engine marketing, SEO, conversion rate optimization, mobile apps and Ecommerce trends. You can also subscribe to our RSS feed so you will never miss an update from us again.

Finding the optimal anchor text ratio for SEO One of the most asked questions in search engine optimization is about the anchor text ratio. Whilst there are many case studies about the optimal ratios for medium to highly competitive SEO niches, there is no definite figure. Every website is different; their keywords are different and

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More Content Marketing On The Horizon Content marketing is no longer an option but mandatory requirement for B2B and B2C businesses. According to the Content Marketing Institute, B2B brands will be creating more content in 2017 than ever before and 78% of B2B buyers are seeking out long form content such as whitepapers to support their

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What makes the best email for marketing? Email marketing is one of the most effective methods to acquire customers in 2017. However, it can be challenging to create emails that are successful. When we create the perfect email for marketing, we aim for success in order to engage and absorb the advantages of our content

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Twitter is a busy place where many people have a lot to say throughout the day. A glimpse of the newsfeed every minute will confirm this. Twitter is without a doubt one of the best platforms for social media marketing for this very reason. When used properly, online businesses can gain the attention of their

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What Is Conversion Rate Optimization? Ever wondered how to turn visitors to your website into paying customers? This must be the preoccupation of every website owner since the beginning of the Internet and it even has a name to it-conversion rate optimization. In marketing speak, conversion simply means: A customer making a purchase A customer

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Social Media Marketing As A Long Term Strategy Patience is a contradiction in a world where fast technology and faster trends are thrown at us everyday. Businesses investing in digital marketing are often discouraged by the slow results from their online campaigns. One of the most frustrating methods of digital marketing is via social media.

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The Metrics To Track For SEO ROI Are you thinking of starting a new SEO campaign and want a great way to calculate SEO ROI (return on investment)? Then read on. It is a must to calculate SEO ROI when you are investing in SEO services (search engine optimization) as part of your online marketing

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How To Convince The Executives About SEO It is common for businesses to stay within the limits that their executives are comfortable with. For small or medium sized businesses, such a scenario is common. The executives believe that they have a good grasp of the behaviors of their customers with respect to the sales cycle.

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Defining The Key Metrics For Content Marketing Success Spending money on your content marketing can sometimes feel like a pointless pursuit – the rewards and results are often difficult to see and hard to easily measure. You might be frustrated and wondering how you can accurately measure how well – or even if – your

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  One of the attractions of setting up a business online is to have a stream of revenue without needing a lot of capital to get started. Social media accounts are free, and content creation is cheap. In theory, your business should be able to gain the attention of your audience in the cheapest way

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