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Welcome to Alvomedia's marketing agency blog! Here, we cover subjects related to content marketing, social media management, digital marketing, UX design, search engine marketing, SEO, conversion rate optimization, mobile apps and Ecommerce trends. You can also subscribe to our RSS feed so you will never miss an update from us again.

How Can Storytelling Help Content Marketing? People love to hear stories. So do your customers. You can actually provide valuable information about your company in a story-telling format to your targeted customers and clients. Storytelling can help content marketing, brand awareness and enhance the sales of your company. Storytelling has a compelling power when it

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Small Businesses Are Tracking The Wrong SEO Metrics In a recent B2B marketing study by Clutch, it has been found that 52% of small businesses have been tracking the wrong SEO metrics! What is more shocking is that these small businesses will be investing in more SEO in 2017. The term SEO, or search engine

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Investing in business blogging Digital marketing may be an equalizer but the effort required to attain success is still great. Businesses used to think that digital marketing strategies were cheap and easy to implement; a social media profile and videos on Youtube would suffice. In reality, it is so much harder than that. In spite

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 A definition of white hat, organic SEO White hat SEO, or ethical search engine optimization is a set of tactics that complies with the rules of search engines. The purpose of ethical SEO is to improve the visibility and SERP of your website, but without compromising on the ‘integrity’ of your SEO methods. The world’s

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 An Age Of Artificial Intelligence Structured learning or deep learning has come to the fore again as many of the world’s biggest tech companies start to buy into this intelligent technology. Google, Microsoft, Baidu and Facebook are just some of the brand names implementing artificial intelligence. But what is deep learning and how will it

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Virtual Reality Technology In Marketing These days there reputable tech brands that have started utilizing virtual reality technology. Top brands such as Sony, Samsung, Facebook, and Google, all have entered into the realm of virtual reality. By the end of 2016, more than around 15 million people have experienced the magic of virtual reality. And,

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Voice operated digital personal assistants are here. Amazon, the Seattle based company best known for Amazon Prime Free Shipping Services, has launched Alexa. Innovative and convenient, Alexa allows consumers and merchants to order by voice command. If you thought Alexa’s usages are limited to ordering products on Amazon, then think again. Alexa can be integrated

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Potential customers are getting harder to reach every passing day on fragmented digital channels and amongst the huge influx of content. How are you supposed to generate traffic for your website or convert leads into customers or even attract readers towards your blog? Content is nothing without an audience, after all. Plus, you need your

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Finding the optimal anchor text ratio for SEO One of the most asked questions in search engine optimization is about the anchor text ratio. Whilst there are many case studies about the optimal ratios for medium to highly competitive SEO niches, there is no definite figure. Every website is different; their keywords are different and

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More Content Marketing On The Horizon Content marketing is no longer an option but mandatory requirement for B2B and B2C businesses. According to the Content Marketing Institute, B2B brands will be creating more content in 2017 than ever before and 78% of B2B buyers are seeking out long form content such as whitepapers to support their

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