Welcome to Alvomedia's marketing agency blog! Here, we cover subjects related to content marketing, social media management, digital marketing, UX design, search engine marketing, SEO, conversion rate optimization, mobile apps and Ecommerce trends. You can also subscribe to our RSS feed so you will never miss an update from us again.
Disruptions For The Hotels Industry Digital marketing for hotels has come a long way. The transition from traditional channels of marketing to online marketing is not smooth but the entire hotels industry is placing more value on paid social media content and mobile marketing than ever before. In an era of real time social mediaRead More
Emotional metrics in content marketing research What does facial coding have to do with content marketing? Quite a lot if you follow the content marketing research by BBC StoryWorks and CrowdEmotion. Content triggers emotions in humans and can make us do all kinds of things: sharing content, engaging with it or try to attack theRead More
Better Email Marketing Tips Most companies are investing in email marketing techniques. It is one of the best ways to approach the customers through a personalized marketing channel. If you have been on the receiving end of special offers and discounts through emails, then you will be familiar with the different types of email content.Read More
Effective Call To Action Do you have a strategy for your call-to-action button? I bet you do have. However, does it call to action effectively? The best way to design a call-to-action button is to focus on effectiveness. It is not just a button on your web site; it is where the action is. It prompts yourRead More
The Cost Of Customer Acquisition Investing in effective forms of online marketing will help your company to acquire more customers; the challenge is in knowing what, and, how much to invest in. In order to maximize the return on investment of their marketing spend, companies try to avoid expensive mistakes. Some marketing methods are a completeRead More
An Excess Of Content The supply of content marketing far outweighs the demand from consumers. That is precisely the problem with it. Producing content is free and the huge quantities of ubiquitous content is clogging up the digital space. It is clogging up the social media platforms such as Facebook, Twitter and Instagram, where millionsRead More
Star Wars: Master Class Of Content Marketing The highest grossing UK film release of 2015, Star Wars: The Forcer Awakens was the blockbuster that put James Bond Spectre and Jurassic World in the shade. This should not be a surprise looking at the box office takings of the Star Wars franchise. Star Wars: The ForceRead More
The cheapest marketing option available online, email marketing can work wonders if you handle it well. How can it be of any value to your business it is just some email, after all? Most people have an email account whether they are individual users or a business. It is relatively easy for marketers toRead More
Google Customer Match Features With the words, ‘Aim for the ‘right moment’, ‘right target’ and ‘right goal’! Google introduced their Customer Match feature to the world of online marketing. To remain competitive in business, it is vital that the right moment and target is defined; the Google Customer Match will allow digital marketers to uploadRead More
Surprising Social Media Statistics 2015 Technological advancements around the world is an indication that telecommunications is changing drastically. Some of the channels of social media popular with most individuals are Facebook, Twitter, Instagram, SnapChat and Google. In 2015, these social media channels serve the purpose perfectly for connecting individuals around the world. Some may argueRead More
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