Welcome to Alvomedia's marketing agency blog! Here, we cover subjects related to content marketing, social media management, digital marketing, UX design, search engine marketing, SEO, conversion rate optimization, mobile apps and Ecommerce trends. You can also subscribe to our RSS feed so you will never miss an update from us again.
WhatsApp Messaging Is Changing Facebook’s chief financial officer David Wehner has announced that B2C, or business to customer interaction could be a feature for the Facebook acquired instant messaging app WhatsApp in the future. Unlike Facebook, WhatsApp is not known for business user bases. People using WhatsApp were not businesses looking to engage with potentialRead More
Snapchat Daily Active Users In a recent statement by Snapchat CEO Evan Spiegel, Snapchat’s daily active users is close to the 100 million mark. In spite of the large number of active daily users on Facebook, Spiegel reveals that Snapchat users watch half as many videos as Facebook users. Snapchat daily active users are growingRead More
Every where you look, people are using smartphones, tablets and hybrids to keep connected with the world around them. The Digital, Social and Mobile survey conducted by We Are Social in January 2015 shows that 3.6 billion people use mobile devices with a penetration of 51%. In that same survey it was found that thereRead More
Mobile Search Ads Are Effective For Retailers According to mobile search findings by Google, people were more likely to follow through with a purchase on mobile search ads than desktop search ads. If anyone has enjoyed concrete results, it is giant retailer Target, who saw customers making a purchase through 33% of their mobile searchRead More
Video Viewability Guidelines According to Google’s latest findings, 54% of promotional video clips has viewability on phones, desktops and tablets. YouTube had 91% viewability and it was found that the larger the video format, the higher the viewability. To determine what content is viewable, Google has published a guide. Video viewability statistics reflect responses onRead More
Facebook Instant Articles To Retain Readers Facebook Instant Articles is a new feature that will make reading the news even faster and easier, without leaving your Facebook profile. Currently, the only way to read news online is through news organisation websites; Facebook Instant Articles is poised to change the habits of millions of people. PublisherRead More
Vertical Videos Format Is On The Rise Years ago, shooting your videos vertically was an amateur mistake that no one wanted to make. Watching vertical videos on a normal laptop screen format was a nightmare because of the black bars around it. However, things are changing fast in the digital space and horizontal video formatRead More
Wearable Technology And Digital Marketers The Apple Watch is finally here after years of anticipation. Aesthetically pleasing and intuitive to use, this piece of wearable technology certainly has the wow factor. The price point may not be for everyone, but the idea of wearable technology is. The Apple Watch is a sign of things toRead More
Virtual Reality Technology Changes The Shopping Experience Virtual reality (VR) technology has had great press coverage thanks to Facebook’s $2bn acquisition of Oculus VR company in 2014. Mark Zuckerberg’s announcement of this acquisition on Facebook explained why he believed so strongly in VR technology for the future: you enter a completely immersive computer-generated environment, likeRead More
Mobilegeddon 2015 From 21st April 2015, Google will overhaul the algorithm to penalize sites that are non-mobile friendly. The extent of penalties are unknown, but it has been suggested that this change will be ‘significant.’ The news about Google using mobile responsiveness as a signal for ranking is nothing new. In 2012, it was announcedRead More
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