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Welcome to Alvomedia's marketing agency blog! Here, we cover subjects related to content marketing, social media management, digital marketing, UX design, search engine marketing, SEO, conversion rate optimization, mobile apps and Ecommerce trends. You can also subscribe to our RSS feed so you will never miss an update from us again.

Influential Fashion Bloggers What do fashion bloggers Chiara Ferragni, Nicole Warne, Aimee Song, Leandra Medine, Garance Dore and Emily Weiss have in common? All are known names in the fashion sphere and all wield enough branding power to influence many millions of consumers. Just recently, SocialBro found that the most influential fashion bloggers had more

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Launch of Google Buy Button On May 15th this year, the Wall Street Journal reported that Google will be launching a buy button for its search engine.  The WSJ speculated that this move will pose a threat to eBay and Amazon, both huge online purchasing platforms most consumers in the UK and US use. Now, according

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Programmatic Branding Statistics According to the latest Programmatic Branding Report, programmatic branding is being used by 62% of marketers for brand campaigns. The Report was produced in partnership with Quantcast and is based on a survey of 100 senior marketing professionals in the UK and US. The report reveals that brands have been trying to

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WhatsApp Messaging Is Changing Facebook’s chief financial officer David Wehner has announced that B2C, or business to customer interaction could be  a feature for the Facebook acquired instant messaging app WhatsApp in the future. Unlike Facebook, WhatsApp is not known for business user bases. People using WhatsApp were not businesses looking to engage with potential

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Snapchat Daily Active Users In a recent statement by Snapchat CEO Evan Spiegel, Snapchat’s daily active users is close to the 100 million mark. In spite of the large number of active daily users on Facebook, Spiegel reveals that Snapchat users watch half as many videos as Facebook users. Snapchat daily active users are growing

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Every where you look, people are using smartphones, tablets and hybrids to keep connected with the world around them. The Digital, Social and Mobile survey conducted by We Are Social in January 2015 shows that 3.6 billion people use mobile devices with a penetration of 51%. In that same survey it was found that there

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Mobile Search Ads Are Effective For Retailers According to mobile search findings by Google, people were more likely to follow through with a purchase on mobile search ads than desktop search ads. If anyone has enjoyed concrete results, it is giant retailer Target, who saw customers making a purchase through 33% of their mobile search

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Video Viewability Guidelines According to Google’s latest findings, 54% of promotional video clips has viewability on phones, desktops and tablets. YouTube had 91% viewability and it was found that the larger the video format, the higher the viewability. To determine what content is viewable, Google has published a guide. Video viewability statistics reflect responses on

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Facebook Instant Articles To Retain Readers Facebook Instant Articles is a new feature that will make reading the news even faster and easier, without leaving your Facebook profile. Currently, the only way to read news online is through news organisation websites; Facebook Instant Articles is poised to change the habits of millions of people. Publisher

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Vertical Videos Format Is On The Rise Years ago, shooting your videos vertically was an amateur mistake that no one wanted to make. Watching vertical videos on a normal laptop screen format was a nightmare because of the black bars around it. However, things are changing fast in the digital space and horizontal video format

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