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Welcome to Alvomedia's marketing agency blog! Here, we cover subjects related to content marketing, social media management, digital marketing, UX design, search engine marketing, SEO, conversion rate optimization, mobile apps and Ecommerce trends. You can also subscribe to our RSS feed so you will never miss an update from us again.

Wearable Technology And Digital Marketers The Apple Watch is finally here after years of anticipation. Aesthetically pleasing and intuitive to use, this piece of wearable technology certainly has the wow factor. The price point may not be for everyone, but the idea of wearable technology is. The Apple Watch is a sign of things to

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Virtual Reality Technology Changes The Shopping Experience Virtual reality (VR) technology has had great press coverage thanks to Facebook’s $2bn acquisition of Oculus VR company in 2014. Mark Zuckerberg’s announcement of this acquisition on Facebook explained why he believed so strongly in VR technology for the future:  you enter a completely immersive computer-generated environment, like

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Mobilegeddon 2015 From 21st April 2015, Google will overhaul the algorithm to penalize sites that are non-mobile friendly. The extent of penalties are unknown, but it has been suggested that this change will be ‘significant.’ The news about Google using mobile responsiveness as a signal for ranking is nothing new. In 2012, it was announced

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Game Of Marketing The Fifth Season of Game of Thrones is airing in the US and UK this April 2015 and millions of viewers will tune in for this popular HBO TV Series. The Season 4 Finale alone attracted more than 7 million viewers, and this coincided with effective digital marketing efforts that grew from

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Targeted Facebook Marketing Facebook marketing is great for targeting a very specific demographic of consumers. It is possible to target potential according to their gender, relationship status, location, sexual orientation, shopping habits, browsing habits, political leanings and even what people or pets are in their household. The wealth of data offered by Facebook is fantastic

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Reliable Digital Marketing Agency When you mention marketing, the first thing that should come to your mind is how to build a strong relationship between the brand and potential customers. The way to do this is so simple in theory but hard to execute for many marketing experts. Building a great relationship requires integrity, delivering

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A Mobile Optimized Website For SEO On 21st April 2015, Google will implement a search engine algorithm that will prioritize mobile responsive websites above websites that have not been mobile optimized. Mobile Marketing Statistics from Smart Insights have shown that in 2015 the number of internet users that have accessed a website using a mobile

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New Meerkat App The Meerkat app for Twitter is getting a lot of attention recently. If you have not heard about this clever live video streaming platform then you should read on! Meerkat app links to your Twitter account and you can broadcast yourself using live streams. The concept of Meerkat is not original, like

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Marketing Using Social Media In the past, social media marketing was unheard of. Following the success of popular social networking websites, it would be unwise not to engage potential customers through social media. The sheer number of social media users meant that brands could really exploit this channel for marketing. The question is, how do

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Make Your Blog Titles Stand Out Blog titles are the first thing that catches your reader’s eye. Seems pretty obvious, right? These days it is more important than ever to create brilliant content for online marketing platforms like content marketing, social media marketing, email marketing, inbound and outbound marketing. This is not easy, even for a

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