Tips To Building A Website For Your Small Business
The fact is that every business today, especially a small one, needs to have its own website. No matter how you decide to market yourself, it is essential that you make it possible for your customer base to find you via search engines, or have a place where they can learn more about you after they have been exposed to your marketing material.
In case that you are selling products and services online, the necessity of a website is obvious. It is a great inbound marketing practice. However, even if you don’t, your website should be the next step your prospects take after you’ve given them your business card – the place where they can learn all they need to know about you, your background, previous experience, and so on. Basically, it’s a major factor when it comes to people deciding whether they want to do business with you.
Creating a website isn’t all that difficult if you know all the important nooks and crannies of doing so. Here are some things that you need to think about.
Decide what your website’s purpose should be
The very first step, before you set anything else in motion, is to determine what your website is supposed to accomplish. Do you want it to be a generally static website which rarely implements new content and merely offers the essential info about what you do and what your credentials are for people that look for you on the web? Or, is your intention to keep offering your users fresh information about your company, industry, and events through articles, so that you attract the attention of your prospects? A blog may be a great idea to provide top-notch and engaging content for your customers. In the end, of course, your website can be an online storefront for your products and services.
It’s important to know what you want to accomplish with your website so that you can coordinate other steps accordingly.
Provide proper content
So, as previously mentioned, you really want to think about what your website should convey. For starters, there is always the basic info, which includes the information on how users can contact you. It should be strategically placed – let’s say, in the footer – appearing on every page, so that it attracts the wanted attention. If you have a physical shop too, include your address and working hours.
Next comes your value proposition or sales pitch. Tell people what it is that your business does, how it can be of value to your audience, and what makes it worth their while. You need to summarize this briefly and make sure that it reflects your brand and vision. The homepage is the main place where it needs to be, but it should appear on other essential pages as well.
Then, of course, if you are selling products or services, you need to provide all the necessary details. You can create a portfolio that shows off all the work that you have done.
Finally, nothing will really work without a proper call to action. It’s what tells your visitors what they need to do next, such as buy something from you, subscribe to a newsletter, start a trial of your product, and so on.
See your website as an experience
If your website is your storefront, then you certainly don’t want to make it look like a simple brochure. Today, websites are all about user experience, which highly reflects on what people are going to think about your business, and whether they are going to visit your website ever again. So, not only does your website need to provide all the necessary information a potential customer needs in order to purchase something for you, it also needs to provide them with a simple and top-notch experience.
This means that your navigation needs to be flawless. A user has to be able to intuitively find their way to what they are looking for on your site. Don’t force an experience by throwing in music that automatically plays when someone comes to your site or pop-ups that most people find annoying, especially if they are full-screen. Internal linking is essential for making it easy for everyone to navigate your website, without the need to go back to your homepage every time or click the “back” button too much. Finally, remember that responsiveness matters, as people will visit your website using various devices.
Protect your website content by registering a copyright
Sadly, today it’s quite a common thing for people to steal content from other websites and knowingly or unknowingly use it as their own. This is why you should consider on hiring an IP lawyer and register a copyright for your website and its content. Even though you already own the creative rights due to the Digital Millennium Copyright Act, now you can easily bring the issue to court and defend it without much hassle.
Furthermore, you can collect a lot more on damages and attorney fees. Finally, registering a copyright provides you access to federal court instead of state court, which means that you’ll have federal judges on the bench and a truly strong way to defend what is rightfully yours.
As a small business, it is essential that you build a website as a way to let your customers know more about you, engage them into doing business with you, and making yourself known on the market. Your site needs a purpose, proper content, and a great experience for every visitor. Finally, it would be smart to register a copyright for it, as you don’t want people stealing bits of your original content.