Brand your business by video marketing on social media
A business owner who has recently opened up a business is bound to do their best to promote their new brand. This can take a long time since building a well-respected image is a complicated task. You’ll need to imagine marketing campaigns that will bring new customers, but you’ll also need to manage your business quite effectively. There is a multitude of mistakes that new and seasoned business owners make which ultimately hurt the brand. One of these mistakes is avoiding social media and wasting way too many resources on unnecessary things.
Social media platforms are the best platforms you can use to start advertising your business and gaining inbound marketing conversions. These platforms have millions and millions of users that are active every day. By using Facebook, Instagram, Twitter, and many other social media platforms, you’re actively increasing the amount of reach your marketing campaign achieves. Reach is defined by the number of people that can see your content. For example, if you were to advertise your business on a couple of billboards in your home town, not a lot of people would actually check out what you have to offer. It’s simply not as effective.
Billboards and real life ads work great when you’re an already established business that is well-known, otherwise, not so much. You should avoid wasting your finances on this type of advertising and focus solely on social media. It’s the cheapest possible option where you don’t have to pay anything (except the campaign itself) because social media platforms are free to use.
In this article, we’ll talk a bit more about how you can brand your business properly and ensure its survival. We’ll also talk about video marketing which is just emerging as the new best option for marketing on social media platforms.
Here’s how to brand your business by video marketing on social media!
Raising brand awareness through video content
New business owners sometimes make the mistake of not raising enough awareness for their business. This can happen for a couple of reasons, but it’s mostly related to non-efficient marketing campaigns. There’s no way for people to know about you if they can’t find you anywhere.
First off, you’re going to need a website. Not a blog, not a forum; a website. This can be costly, but it’s a step that you can’t skip. You can outsource the website development to inbound marketing experts or learn design/development from scratch. Furthermore, before you’ve built the website, you’re going to need a good plan on how to raise awareness.
Using social media and video marketing is a great choice. Video marketing is currently the top choice for marketing on social media because it’s easy to make and extremely efficient. The reason behind this is that video marketing helps new customers understand what you offer, why you offer it, how much does it cost, and various other questions that they might have. It’s a quick and efficient way to help them understand who you are and what your mission is.
So start planning and advertise your business through video marketing on social platforms! This will help raise awareness by a large margin!
YouTube brand marketing
YouTube marketing is relatively new, but it’s just as efficient. However, it’s worth noting that this type of marketing can take a bit more time and is a bit more tedious than simply posting a video on social media. Luckily, it’s not as hard as it sounds and more and more business owners are opting for this type of marketing. YouTube is the world’s biggest website for watching videos, so it’s understandable why it’s a good choice. Of course, you’ll need to think long and hard about what your video is about and which keywords it includes. The more accurate the keywords – the higher your view count will be.
Building trust with video branding
Video marketing builds more trust than you thought. This is because when a customer watches your video, they can connect with the person in the video, whether by sight or sound. Plus, the person in the video is helping them understand who you are and what’s it all about. Thanks to this combination of factors, their trust level increases and they automatically feel more inclined to do business with you. Try to provide all the information necessary in your video marketing campaigns so that your customers can understand everything that might be unknown to them. The more questions answered, the more happy customers, you’ll have!
Video campaigns to build brand equity
This goes without saying, but video campaigns are a must if you want to expand and establish your brand correctly. One video is not enough so think ahead and devise a smart and effective video marketing campaign. If you can’t do it alone, hire digital marketing professionals to help you out!
Live streaming isn’t something that people go for simply because it’s unknown to most of them. Live various streaming events are a great way to connect with your customers and vice versa. For example, the gaming equipment company, Razer, sometimes lives streams their employees playing video games. This lets gamers all around the world connect with them and see that they’re human just like themselves. On top of that, both the employees and the gamers play games, so that’s another connecting point.
Depending on what your business is about, try to live certain stream events that have something to do with your business. You’ll achieve the same effect!
Optimize the thumbnail for your video
The thumbnail acts as an invitation to the video. If the thumbnail is black, the chances are that people won’t even want to look at your video. However, if you incorporate something interesting or human, such as a smile or a colorful background, the people will more than likely click on the video and watch it. Use this to your advantage and optimize your video thumbnail, so you increase the chances of people watching your video.