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How To Make Your SME More Secure In 2019

Tips To Make Your SME More Secure

The job of an SME building manager is both challenging and rewarding. The working hours are long, risks high, and responsibilities often relegated to a small workforce. One can argue that concerns about the security of equipment, building, and employees are not unlike concerns about the safety of a home and its residents. Here’s a list of ways SME owners and managers can increase safety for their property and business 24 hours a day, seven days a week.

Analyse business risks and company culture

The way you approach the building security and safety sends a message to both your employees and clients about what kind of company you want to become. Overhanging security cameras, remotely-activated doors, and mandatory ID cards might make your business look like a top-secret government installation. On the other hand, the total absence of any visible security measures might speak of a laid back approach to securing the company assets and workforce.

Appraise potential loss

Determining the level of physical and digital security that your company needs becomes easier if you apply a universal risk analysis formula R=PxC, where R stands for Risk, P for probability, and C for consequences. Take a look at all the security incidents your business has had in the past two years and estimate the potential loss or non-financial consequences associated with each threat. When the estimate is done, look for solutions that will eliminate or minimize the chances of each incident repeating. The measures should also reduce the impact and magnitude of the incident, as well as enhance the recovery measures.

Ensure absolute access control

Business owners and managers are constantly in motion, whether within the company limits or in the field. The latest technological achievements in access control systems allow them to control access remotely, using mobile devices like smartphones and tablets. Still when the high tech fails, and someone gets locked out, they still need an emergency response locksmith service to solve the problem. For example, if a scheduled delivery needs to be made via the main gate, using a remote technology a shift manager can grant temporary access to the premises and revoke it as soon as the goods are unloaded.

Focus on digital security

The increasing incidence of data breaches has raised digital security measures to a high priority level for every SME. One way of gaining customers’ trust is keeping their personal data, like name, address, and financial details safe from cyber-attack. For example, a gym that is open 24 hours a day can have automated security solutions that grant members with key cards access, while keeping unauthorised persons out. Even with no overnight staff, paying members who like to take advantage of extended working hours can exercise without worrying about their safety, while the owners know that their assets and patrons are protected even with no staff around.

Eliminate risks from inside

The security solutions you’re looking to implement shouldn’t be measured simply by their efficiency and cost, but also by their impact on your business culture. For example, if the assessment has identified employee theft as one of the highest risks, video surveillance coupled with 24/7 access control eliminates the need of additionally security valuable assets, which also saves time employees would waste signing them out from a specialised storage. By letting non-invasive technology do the ‘policing’, you’re keeping the atmosphere in the company relaxed and enabling yourself to keep any security breach a strictly technical issue.

While challenges that will test the security measures in your SME can never be completely eliminated, any security measure you implement becomes much more effective if you assess internal and external risks and evaluate potential consequences beforehand.

6 essential SEO measures to make your business a success in 2018

5 Effective Tactics to Build Your Online Influence in 2019

5 Effective Tactics to Build Your Online Influence in 2019

Companies and solopreneurs are continuing to battle it out in the online world in search of higher recognition, trust, and reputation. Needless to say, achieving these goals is becoming increasingly difficult as the years go by, as the oversaturation of the online marketplace makes it difficult for brands and individuals to stand out from the crowd, let alone influence online audiences. Nevertheless, it’s important that you invest time and resources into growing your online reputation and influence if you are to become the leader in your industry.

Luckily, there are some effective ways and best practices you can use to achieve this. Today, we’ll be going over the five tactics that will help you build your influence in the online world, stay competitive, and most importantly, keep your customers coming back once you convert them. Here’s what you need to do.

Understand the audience and their needs

Every good business decision starts with meticulous research. It might not be the most exciting of tasks, but it is nonetheless one of the crucial elements of a successful digital marketing influence strategy. After all, how are you supposed to know what your audience responds to best if you don’t research their habits, their likes and dislikes, or if you don’t keep close tabs on your competitors in order to discover lucrative opportunities for your brand? So as you can see, there is a real need to start this process with research.

Here’s a quick checklist to make the process as efficient and effective as possible:

  • Define your buyer personas. Make them as detailed as possible.
  • Discover the key emotional triggers the persona responds to. Remember, to be influential, you need to empathize and resonate with the audience.
  • Ask for honest feedback and listen to what the online world has to say about your brand and niche.
  • Make a list of your primary competitors and identify the winning strategies that they use.
  • Extract actionable reports from these insights to formulate a framework for your digital influence strategy.

Build your brand’s reputation

To be influential nowadays, you need to have a recognizable brand. Good branding can make the difference between long-term success and bankruptcy, and it will help your company become an influential figure in the industry. Now, branding is not a short or inexpensive process, so you will need to allocate resources for this project early on – more on that crucial step in a minute. Nevertheless, it will be essential for the success of your strategy.

Start by defining your brand’s unique personality and identity, making sure that you define the values that make it relevant in the hearts and minds of your demographic. For the brand to be influential, it needs to project the image of a leader in the industry, so you’ll need to create a tone of voice and a set of brand messages that will portray that image effectively, especially as you start to disseminate your brand across social media and other platforms.

Allocate your finances properly

The most important element is, of course, money. For every strategy you plan to effectuate, you need to allocate a certain amount of financial resources – you need to invest in your brand. To make sure you have enough money on hand, consider all viable business finance solutions in your industry and niche, making sure to research the best financing options for your specific needs.

Modern business finance is not just about minimizing expenditure while boosting sales, it’s also about forecasting, demand sensing, invoice factoring, taking out loans, and more. If you can secure the funds, then you can safely build and effectuate any digital strategy, including this one. You will need to allocate funds for market research, proper branding, and influencer marketing for starters before expanding into other areas.

Boost your email marketing game

Building influence in the online world is not just about getting noticed on social media or boosting the shareability of your content on popular platforms – it’s also about those direct lines of communication you open between you and your audience. This is one of the reasons why email marketing is so popular nowadays, as it allows brands to communicate directly to the individual. However, you need to master the art of email marketing in order to boost your email effectiveness. Grow your subscriber list over time, and don’t forget to emphasize personalization to ensure your emails get opened, and that they engage the recipient.

Leverage social media and influencers

And finally, don’t neglect the power and potential of social media management to expand your brand’s reach, strengthen its trustworthiness, and boost word of mouth. Stick to regular posting on all relevant social media platforms, and be sure to engage with your audience in meaningful conversations – don’t just publish a post only to forget about it.

Complement social media management with influencer marketing to maximize your brand’s potential in the SM world. Look for those micro influencers that boast a medium-sized, loyal following. These are the influencers whose word carries weight, influencers that will amplify your brand’s voice and drive potential customers to your site and social media pages.

Wrapping up

Influence is a valuable commodity nowadays, and brands are struggling to build it in the wake of rising competitiveness in the global marketplace. Despite the oversaturation, you stand a good chance at building an influential brand if you implement these effective tactics.

influencer marketing tips on Instagram

10 E-Commerce Content Marketing Examples For 2019

10 E-Commerce Content Marketing Examples For 2019

For those who own e-commerce websites, you probably already know how crucial conversions are to survive! By positive conversion rates, you can build traffic which can turn into leads and/or sales. Sure, traffic is critical, but it’s not exactly what pays the bills: It’s the quality lead-generating traffic that does.

Without conversions or with low-quality ones, your e-commerce store and website can’t survive regardless of the number of people visiting. That’s where content marketing comes along, with the ability to increase conversion rates by up to almost six times than usual.

How does content marketing improve your conversion rate, though?

With good content, you can connect with customers, which is also just as crucial as your leads. Customers want to feel the connection with a company and want to be engaged with them. With good connection through content, it can increase engagement AND brand loyalty, boosting both conversion rates and sales.

That’s why it’s crucial to begin content marketing now if you haven’t yet! If you’re wondering where to begin, read on as I show you the ten e-commerce marketing examples for 2019.

Ten E-Commerce Content Marketing Examples For 2019

If you’re figuring out what kind of content marketing strategies you can do for your e-commerce website, here are the top ten examples to try!

  1. Pick One Form Of Content First

I highly recommend that you choose with one form of content first before going all out. You’d rather begin with one thing, one content type, and in just one platform. What you’ll start out with depends on your target audience, as well as the product or service offered.

If you’re not sure where to begin, email marketing is always your best bet, which offers the highest returns of investment.

  1. Build a Product and/or Service Guide For Customers

Another form of content I highly recommend you do is a product or service guide. This shows how to use, fix, and assemble your products, so you have to provide all the details. It provides them useful information AND builds their trust with your brand and offerings.

Do NOT use your guides as a way to sell but to INFORM your customers, which will pay off in the long run.

  1. Research On Your Competitors

Check out what your competitors offer and the questions they answer using their content. Look into the format and amount of information given. Afterward, look for ways you can create something similar to it, but with a more unique approach to entice audiences.

Besides researching on your competitors, I also suggest you interview your audience on what they want and need from you.

  1. Create Service Videos and Show What You Can Offer

Nowadays, people are more visually-oriented, so I suggest that you use video when showcasing what you can offer. There are so many ways you can utilize video into your content marketing, which makes it even better to start with!

You can do in-depth webinars, short viral ad campaigns, online courses, or whatever can catch your clients’ and target audience’s eyes.

  1. Understand How the People Buy

It’s crucial to see how your target audience makes their purchasing decisions. This will help you understand what type of content to make which will encourage them to follow your call to action or check out what more you have to offer. Through studying previous customer transactions and how people behave online, you can get an idea of what they want and what influences their choices.

  1. Use the Power of Social Media

There are over two billion active social media users all over the world! With that said, learn to leverage it and promote what you have to offer on it, which can reach your target audience to increase conversion rates and sales. Social media is also the perfect way to research about your target audience to find out there purchasing habits.

  1. Attract Buyers With Influencers  

Social media influencers who can promote your product to a certain niche can help create hype. Choose relevant and popular influencers who have a similar target audience as you do, and collaborate. Their many followers can become your new audience who’ll be interested in what you offer.

  1. Customize Your Call-to-Action

You’ll most likely have more than one type of customer persona in your target market. This means you’ll have to adapt your content to all these different audiences and perspectives. You can do that through customizing the calls to action, which can convert twice as much as basic ones.

There are tools like Grammarly which help you customize CTAs to cater to different audiences!

  1. Newsjack All Current Social Trends

In a fast-paced world online, the trends change by the minute! Through newsjacking social trends, or taking advantage of all trends on social media, you can stay relevant and have people see you.

Create ideas which you can leverage using such trends. For example, your staff can make videos doing trending challenges, or you can post updated information about a certain celebrity making news today.

  1. The Takeaway of Content Marketing

E-commerce content marketing is absolutely crucial in raising awareness about your business, brand, and offerings. In your market, you’ll be competing against small and big companies, so it’s best to use all tools up your sleeve.

To increase awareness, content marketing with genuine and informative posts are key. Add visuals, do your SEO research, and combine it with other trending topics, and you’ll be able to get the traffic AND conversion rates you need.

Wrapping It Up

With companies like the Joel House SEO Firm Australia, you can kickstart your content marketing want to get positive results. However, it’s still important to learn it all on your own so you understand the reasons behind such strategies. That way, you know what to do in case you decide to run the e-commerce site yourself.

Hopefully, all these content marketing examples for the year gave you an idea of what to do! So don’t wait any longer and begin incorporating this into your content marketing strategies now.

If you have any questions or want to share your own experiences in e-commerce content marketing, then comment below! Your thoughts are much appreciated.

Alvomedia social media marketing schemes for 2019

Steps to Create Effective Social Media Marketing Strategies

How To Create Effective Social Media Marketing Strategies

Social media has emerged as a vital inbound marketing channel for all the business. Effective social media marketing can help the business to achieve effective brand recognition and increase brand awareness, helps in providing satisfying customer service, improve customer engagement and brand loyalty, helps in increasing conversion rates, increasing brand equity, improves ranking, and also helps in identifying the target audience. Social media not only makes marketing interesting and effective but also ensure greater profits.

In order to succeed in social media, businesses need to market on social media with a strategy. Below are some of the steps that businesses need to take in order to create effective social media marketing strategies.

Setting Goals to Address Biggest Challenges

It is important to figure out what you want out of social media. Hence, brands should set goals that are actually achievable. For instance, some of the actionable goals that businesses can set and conquer are increasing brand awareness, drive in-person sales, achieve higher quality sales, creating a loyal fan base, improving ROI, and analyzing the competitors’ strategy to drive sales and engagement. Keeping social media marketing strategy simple rather than muddling it with too many objectives is essential to set goals and achieve them.

Research Audience

Making assumptions can be dangerous for marketers. Knowing about the audience is important to influence social media marketing strategy. It is important to know what type of content to publish. Some of the takeaways are:

  • YouTube and Facebook are the best places for ads, owing to the high earning user base
  • Most of the Instagram users are youngsters or below the age of 30, hence, sharing interesting or eye-popping content makes sense.
  • User base on LinkedIn includes well-educated people and professionals, hence, sharing industry-specific content can be profitable.

Further analysis is also essential in order to know customer demographics on social media.

Establishing Important Metrics

Social media marketing strategy needs to be data-driven. Engagement metrics are essential to building a meaningful relationship with the followers. Likable content and a large audience are great, however, some of the additional metrics to focus on in 2019 are the number of clicks on the company name, content, and logo, post reach and how many users saw the post, most or widely used hashtags including hashtags associated with the brand, most engagement creating hashtags, users reaction to the brand, content, or hashtag, paid and organic likes from the organic or paid content.

Know What Competitors are Doing

Before creating content it is essential to know what the competitors are doing. Some brands look into third-party analysis tools to know what the competitors are doing and know about their audience. Knowing about the competitors and their presence in the market can help the business decide social media marketing strategy. The goal of the business here is to determine what is working for them and how to adapt to their own campaigns. By analyzing the competition in the market, brands or businesses can set themselves apart from competitors in the market.

The best or simplest way to find competitors in the market is through a Google search by using valuable keywords, industry terms, and phrases. Businesses can use social media analysis tools to track competitors’ content on social media.

Creating and Curating Engaging Social Content

Social media marketing strategy is mostly centered around the content, this makes it important to decide on what is to be published based on the brand identity and goal. Today, the majority of the users unfollow the brand that is over-promoted. Moreover, people or users also unfollow a brand that shares too much irrelevant content. Some content that can be published or included as the social media strategy is video content, infographics, and user-generated content with hashtags.

Making Timeline a Top Priority

Conversations and a regular basis and responding quickly to customer query are important to maintain customer engagement. Ensuring conversation and engagement is important to reach a large customer base. The social media strategies that can be used here are posting the content at the best time to engage. Answering any product questions or concerns as soon as possible is essential to keep customers engaged.

Despite the brand’s average response time is around 10 hours, however, responding within 3 to 4 hours is better to gain the trust of the customers.

Know What’s Working and What’s Not and How to Improve

Analyzing the social media site on a regular basis is essential to know which content is performing well. Looking at the top performing content and tuning the campaigns accordingly ensures long-term success. Real-time monitoring of the metrics behind campaigns allows small changes in social media marketing strategy rather than big changes.

Constant work along with the changes when necessary on social media marketing is necessary to ensure success. Creating the social media strategy and optimizing it with the business growth and learning more about business and customers or audience can help and creating trust and reach a larger customer base.

 

Author’s Bio:

Author: Ritesh patil

Designation: Co-Founder

Company: Mobisoft Infotech

Profile: Ritesh Patil is the co-founder of Mobisoft Infotech that helps startups and enterprises in mobile technology. He loves technology, especially mobile technology. He’s an avid blogger and writes on mobile application. He works in a leading Android and iOS application development company that has developed innovative mobile applications across various fields such as Finance, Insurance, Health, Entertainment, Productivity, Social Causes, Education and many more and has bagged numerous awards for the same.

Social Media – Twitter, LinkedIn, Google+

How to promote your blog on social media tips

5 Things You Must Have Above The Fold Of Your Website

5 Things to Must Include on Above the Fold of a Business Website

The ‘above the fold’ part of a website is what appears first in front of the user without bothering to scroll down. If above the fold of your website is not catchy, your visitors will merely pay attention to the underlying content.

38% of the people will leave a website if they find the design unattractive. All you need to do is to catch their attention by placing the most worthy content above the fold. Here are some important elements to display above the fold of your business website.

Integrate Unique Selling Proposition

Your unique selling proposition is what makes you stand out against your competitors. This could be anything like you are proposing discounted prices, your bonus services or the top-notch quality. You need to consider adding these vital elements above the fold. Your visitors may have been exploring for best and finding it right away may result in a rapid conversion.

The visitors who are certain about reacting to call to action and are already familiar with your services will find it convenient to proceed without further exploring the website.

The first time visitors may find it not so convincing, so they need to know more about what your call to action is all about. Therefore, a more informational link will be required to drive them to a separate section or page where there will be in depth explanation.

The Brand image

The brand image on the top corner or in the center of a webpage generates a strong impression on visitors. It indicates that the website is trustworthy and has a huge role in long term relation building. Also, including the brand image in your brandings and promotional content i.e. newsletter’s, pamphlets, digital copies assist in increasing the worth of your business.

Website navigation

A clear path to the intended content can help reducing the bounce rate significantly. It is observed that the hamburger, drop down or slide-out menus are less intriguing and there are fewer chances that visitors explore the website’s content if it is hidden in any shape.

It is ideal to manifest your navigation on the top of the page as it is easily visible and it is easy for users to find the intended content. In addition, a search bar in parallel with the navigation bar is imperative for websites that have a huge catalog of products or having complex content structure.

A prominent website subscription

The website subscription form can bring plenty of fortunes for your business. But if you are not placing it in the right position you may miss a couple of qualified leads. Often your main goal is to convert visitors into subscribers especially if your entire business relies on the traffic to your website.

Strategically placing your subscription form above the fold part of your website could prove to be counterproductive. In addition, you can offer a free eBook or can bring any other reward for your subscribers as well.

The most stimulating content

The compelling visuals or valuable information visible on your site as soon as the user loads your website can prove to be of great advantage.

According to Sweor, “Users spend an average of 5.59 seconds looking at a website’s written content”.

These days visitors mostly scan webpages rather than going through the entire headlines and gravitate towards visuals that could be images, videos or animation etc. Making use of carousal or scroll option can save you a lot of space to showcase plenty of important content that can be easily updated regularly.

Final Words

As soon as the user loads the webpage, the content present above the fold appears in front of him/her. It is the crucial point where you can drive him to the most productive area of your website. Moreover, if your website is responsive and runs smoothly on mobile devices, make sure that your sales driven content is prominent and without too much scrolling.

The design of a website has a huge impact on visitors mind and your digital marketing. If the outlook is not captivating and is embellished with dull visuals or no visuals at all, he/she may leave the web domain instantly. So, it is quite important to make use of eye-catching banners, high quality images make use of proper spacing in the web elements.

Author Bio

Hamza Riaz is an experienced Digital Marketer at FME Extensions. He has a passion for helping people find innovative solutions in online marketing and has written numerous blogs on science, technology, digital marketing and business strategy. A writer by day and a reader by night, you can find him on LinkedIn.

how to improve search engine optimisation for mobile applications

Transform Your Digital Marketing With Mobile Technology

Mobile Technology as a Starting Point for Your Digital Transformation

Today, the top 500 merchants can credit 40% of their sales to mobile platforms. It’s a phenomenon that’s only increasing. Sales over mobile apps more than doubled between 2014 and 2017.

Many business owners may take the savvy steps of nurturing a social media presence and leveraging whitehat SEO to their advantage, but don’t stop to consider whether they are targeting the right platforms.

It would be wise to make the most of mobile opportunities and focus on delivering a streamlined experience to customers, so here’s how you can take charge of the mobile revolution.

Mobile Payments Should be Part of Your Offer

Online-only retailers offer a distinct advantage in their ability to take orders online and deliver them directly to a customer’s door. But mobile payments don’t have to be reserved exclusively for online businesses.

Whether you’re a pizza parlor, a hair salon, or a brick and mortar retail outlet, setting up a system where your customers can pay through their phone and pick up their product or receive their service at your store will usher in a new era for your business.

It also cuts out the middleman by reducing the need for your staff to handle billing in person.

The idea of mobile payments can be applied to walk-in customers as well. The ability to make a payment with the swipe of a phone is marvelous.

The NFC (near field communication) technology that made it possible is one of the most convenient new innovations in brick and mortar commerce, and it lets your customers know you’re willing to go the extra effort to stay ahead of the curve.

Creating a Point of Sale system that facilitates mobile wallet services like Square, Google Pay, and Apple Pay may have a bit of overhead, but it will pay off in the long term. And it’s likely to become the standard rather than the exception shortly.

Integrate New Digital Touchpoints

Have you ever asked yourself what the touchpoints are between you and your customers?

If their primary way of getting in touch with you is by walking into your store, calling your office, or sending you an email they never get a reply to, you’re way behind.

As digital technology matures, the customer’s expectations are growing. For many businesses, this means investing in their very own app.

Most users today prefer instant contact via chat, so, having a chat channel directly integrated into your app is a great way to start, but that’s just scratching the surface of what a customer-facing app can accomplish.

Touchpoints go both ways. With an app, you can easily communicate back with them through push notifications, interfaces personalized to their browsing habits and shopping history, loyalty rewards programs, and social media integration.

An app allows you to directly engage with your customers, and the options are wide open.

You’ll want to make sure you understand the app development process before you take the plunge.

One thing about app development you should know is that it’s not your job to understand the technical side of things – you need to understand the business side of developing an app, and learn to determine how to hire the right professionals to build your app.

Keeping Your Team on the Same Page

Conference rooms and mandatory in-house company meetings are already considered old-school. If your staff needs to all be present at a certain place and time, you’re almost always going to be bleeding efficiency somewhere.

Communications software allows your team to all be present for important debriefings without actually having to be present. Transitioning your conferences and presentations to apps like Viddy, Skype, and Tout is an important step for any modern business, and it doesn’t have to cost a fortune.

Workplace communications tools like Slack can create a more productive environment, and they’re more versatile than traditional texts, emails or messaging services.

The important part is sitting down and putting a system in place for inter-office communications.

An ecosystem with countless different messaging platforms is going to quickly turn into chaos. You don’t have to develop a customer-facing app only – invest in your own in-house app and keep everyone in the loop with push notifications.

Sticking to one system allows for cleaner communications, less confusion, and better archiving for when you need quick access to information.

Banking Right Through Your Phone

Mobile payment tools can significantly improve your point of sale system, but you’ll likely want to move your internal finances to mobile-friendly alternatives as well.

With the ability to access your sales numbers or expense figures right through your phone, you’ll have a finger on the beating heart of your company financials.

Most of the biggest banks have their own dedicated mobile apps now, whether it’s Chase’s Jot interface or Wells Fargo Mobile For Business.

This isn’t a phenomenon that’s reserved for owners, managers, and accountants either. Account expense software like Zoho, Concur, and Workday integrates a robust desktop platform with mobile tools.

Your employees won’t have to waste their time-saving paper receipts or filling out expense reports once they get back to the office. Instead, they can just scan the information right through their phones.

Best of all, these platforms allow the people who hold the purse strings to receive reports on where the money is being spent practically in real-time. And if you need access to more detailed information, it’s accessible on the cloud through your work computer.

Updating Your Website

A mobile app is great, but even the newest phones have limited space, and not every customer is going to want to download your app to their device. All businesses should make responsive design a critical component of their website development policy.

Responsive frameworks like Bootstrap make it easy to put together a web site that works ideally across a variety of platforms. Making sure it’s optimized is also important if you want it to be ranked well and have visitors.

It’s just about putting a system in place for your web designers and making sure they stick to it. Establishing policies now will save you a lot of trouble in the future.

Bridging the Gap Between the Real and Virtual Worlds

Today’s digital world is deeply intertwined with ours. We use our phones for everything – calls, texting, ordering food, purchasing items and software, reading the news and much more.

Businesses realized that they have to become a part of the mobile world as well, and there’s really no better way to engage your customers than with your very own phone app.

The possibilities are almost endless: GPS tracking built into your customer-facing app is a great way to remind them of when they’re passing by your store, you can send them push notifications with new offers, hot new deals or discounts, increasing your business opportunities considerably.

Enterprise level challenges for digital marketers

Key Steps To Grow Your Business Digitally

Key Steps You Should Take to Grow Your Business Through Digital Marketing

Almost everybody uses the Internet and has their own social media account, a reason why it’s part of many online marketing strategies today! However, there are still a few business owners who feel reluctant to create online marketing campaigns. Why? Others feel that it’s too expensive or time-consuming!

That’s not the case though, as planned and organized strategies are cost-efficient AND generate a lot of leads and sales. It takes time to research about your customers for creating strategies, though you can do it within one dedicated day. How do you do it and where can you start, though?

Read on as I show you the seven key steps you should take to grow your business through digital marketing!

Seven Key Steps You Should Take to Grow Your Business Through Digital Marketing

Are you wondering how to take your brand or business to the next level online? These are the seven important steps to follow:

  1. Establish a Strong Presence on Social Media

Social media is one of the ever-growing platforms that become more powerful each day, a key marketing tool for businesses. In fact, many have found success in growing their customers from Facebook and various social networking platforms. Sure, people think that reaching out to people online isn’t as effective, but it works and can reach millions today.

Furthermore, using social media provides better communication with your audience and ways to get customer feedback. If you want to boost your brand’s visibility and have a value from these social media platforms, consider using influencers. It’s a great way to start out, especially when leveraging influencers who have many followers who match your target audience.

  1. Identify Your Brand’s Means

Identify how much you can afford to give, your budget, people, and digital channels. You can do this by:

  • Define your budget for digital marketing by checking data of what was successful before. Consider paid promotion and allocate specific portions of your budget per digital channel for these paid ads.
  • Check your team and see what they can achieve and see if you’ll need to hire more (if possible). Have them review the digital marketing activity, doing some brainstorming.
  • Look into the digital marketing strategies you have. Consider what to keep and what else to invest in or let go. Know what each digital channel needs to achieve and that you have one KPI in each channel.

 

  1. Publish Weekly Blogs People Want to Read

If you want a better social following, you’ll have to find ways to engage and nurture your audience. The best way to do this is by having a blog with enticing and interesting content. It’s where you can share posts about your business, the products you offer, or the industry overall, which entices customers.

Not only does this interesting potential and returning customers, it even builds your business’ brand and reputation. Through sharing valuable content, the more readers will want to go back.

But it isn’t just about having scheduled weekly blog posts, you need to have HIGH-QUALITY posts. Build your blog with the priority of giving your customers value. Share insider tips, unique information and use promotional strategies to get your content out there, using platforms like Reddit, Quora, or LinkedIn.

  1. Make Your Plans

It’s time to create the plan and make sure that you stick to it or adjust according to the results. You can start off by creating a calendar purely for digital marketing. Afterward, review the strategies you’ve created and identify if it requires any changes.

Proceed with your plans and monitor it, changing anything if you need to.

  1. Take Advantage of SEO’s Power

You can spend all your time and money to create and maintain a beautiful website. BUT, people can’t view it if you don’t have the proper SEO strategy to put yourself out there! When you optimize your content, it can ensure that your site becomes one of the top search results on various search engines.

Yes, it’s time-consuming and can get quite technical, but it’s worth putting effort on. After all, it’s known as one of the oldest and efficient long-term strategies which give you the targeted traffic you need.

You can leverage SEO by hiring legitimate companies like Joel House, and also doing your research on where to begin. Avoid going for shortcuts, but learn to understand how search engine algorithms work. Find out the basic SEO principles, take time with keyword research and see what your competitors are writing about to see what you can do better.

  1. Develop a Purposeful Persona

You can plan all day about who you want to reach, but it’ll fail if there isn’t a good voice. Don’t forget about people’s emotion, as well as what satisfies their wants and needs. To reach out to them further, it’s best to develop a well thought out persona!

To do this, you’ll need to do further research about your target audience. Start off with their basic demographic information then dig deeper into the problems that they want to solve. Afterward, look into their wants, any goals or fears, which you can use to pique interest.

  1. Build and Nurture Email Lists

Another way you can build a relationship with your customers and potential buyers are through an email list. Email marketing is an important element of marketing strategies as a whole! It gives you the direct access and means of communication through them because there’s a huge chance they’ll check emails.

Use the list to establish and deepen relationships with your customers and subscribers. Use this to provide personalized content and information they will want to see and will most likely take action on!

Wrapping It Up

Any business can begin online or digital marketing campaigns regardless of the time and budget they have. As long as you follow the right steps and do it with knowledge and dedication, you can get a great return of investment. Stay committed and patient, you’ll reach your business goals soon!

Hopefully, my key steps in digital marketing campaigns gave you an idea of where to begin. So start incorporating these steps to your next strategies and accomplish your business goals today.

For those who would like to ask anything or share their experiences in digital marketing, share your thoughts below. I would love to hear all your comments!

Why you should hire SEO consultants

How To Rank High Competition Keywords On Google

Ranking High Competition Keywords On Google

If you want to know how to rank for specific high competition keywords in Google I’m going to go over everything you need to know. I’ll show you all my best tips and tactics to boost your website’s rankings in the SERPs.

You need to succeed online and if you run a business you probably want to be found online for what it is you offer. In that case you’re definitely going to want to show up at the top of Google searches but what exactly does it take to get there?

There’s a lot that goes into proper SEO including what you put on your pages itself. How do you structure your pages, what content do you put on your pages and etc. Going into 2019 it’s still really important to have a lot of good external signals to your site which means backlinks.

Alvomedia backlinks are strong signals for good SEO

Earn backlinks or build it the proper way

A backlink is just any time another website links to your site but the other thing you have to know about backlinks is they are not all created equal. Some come from really disreputable spammy sites and some could come from Forbes. On top of that some links are actually called nofollow links which means Google knows not to really count them- they can still help in some ways but they really aren’t counted in the traditional way that Google normally counts a link.

One of the biggest factors that really makes a link help you rank for a certain keyword is the anchor text or the words on the other website that link to your page or form that hyperlink. In this case it would be the words ‘click here,’ and I think the reason it’s such a big signal is simply because that really shows Google what your page is about. Not only are they seeing that keyword on your page but hey this other website thinks your page is so much about that topic that that’s the words that they chose to use to link!

Lots of SEO experts as well as Google themselves kind of go on record saying anchor text isn’t really that important anymore… I think it’s just because they don’t really want you to manipulate it. But so many tests have proved otherwise it is still a very important ranking signal in 2019 so you’re definitely going to want to pay attention to it. That sounds easy right; just build a bunch of links with the right anchor text for the the terms you want to rank for? Not so fast there’s a catch! Google really hates being manipulated and they don’t want anyone to actually go out there seeking links. In a perfect world for Google they want every link just to be earned.

Back in the day Google was not super smart about this tactic so you would just go out and get as many links as you can. Then you would just optimize the anchor text to be the keyword you want to rank for and you were good to go. Since then Google’s rolled out the Penguin update which basically seeks this kind of thing out and analyzes anybody with too many links that say the exact same thing. It looks unnatural like you had something to do with those links rather than a bunch of site owners just liking your content and naturally sharing it. Think about it if 10 different web sites were all to link to your website what are the odds that they would all use the same keyword phrase when linking to your site? Let’s say you’re a pet grooming business, I bet some would use pet grooming salon in your city the name of your business itself or the actual website address. What wouldn’t happen is all 10 of those websites using the same phrase pet grooming salon and London. It’s unnatural and Google’s just going to slap that down. The problem is, if you ever want to rank for a keyword, you do need some of these exact to match anchor text links but you can’t be too aggressive about it.

There’s an art to anchor texts for safe link building

In light of Google Penguin update how to build links safely

I’ll show you the plan I use to figure out how many overall links you’re going to need; how many should be exact match anchor text and how you can go about building them safely.

The first place we’re going to is Keyword Finder. Now, I’m assuming you already have the keywords that you know you want to be found for. If not, I do have a blog post about SEO keyword research that shows you how to find the keywords you’re going to want to use.

Assuming you know the keyword you want to rank for and you’re signed up for Keyword Finder, go ahead and get started.. so let’s keep going with the pet grooming salon in London example. Let’s just type that in there, and what we’re paying attention to are the competition. Basically it’s going to show you these are all the guys that are showing up in the Google search right now for this term pet grooming salon in London, and it shows you the top 10. The name of the game here is just to do a little bit of spying and see who’s here and how likely you are to beat them.

Right at the top we have Yelp- this is very common especially for service based businesses you’ll see the Yelp listings at the top quite often and it’s going to be pretty hard to beat Yelp. There’s no sense to beat Yelp in the term pet grooming salon in London because they’ve got a really high domain authority. What I would want to focus on right here is the top ranking website for London local pet grooming salon, and find out its domain authority. Also find the website’s page authority and citation flow, trust flow. What you really want to look at is the number of links on your competitor’s website and click on them to see all the backlinks they have. Sort out the valuable do follow links, not the nofollow links which are more just standard directory links that don’t do as much good. Now we have a much clearer picture of what exactly your competitor’s do follow links are. Now find out the anchor text as well.

Look at your competitor’s anchor texts and see what they are ranking for. See how many exact match anchor links and if they are over optimised, just know that they could get into trouble with Google for it. When building links, you need to drip them out a bit so they look more natural and don’t build too quickly if you are a new site. If you’ve been around awhile and you already have a lot of links you can probably go a little faster but if you’re brand new it’s going to look really suspicious and shady.

Build links slowly and don’t over optimise!

In week or month one, you’re going to want to focus on basically these trust building links so these are mostly going to be nofollow. They’re going to come from mostly your social profiles and directories. Then in a week or month from there, you can start going for those more Authority links. You’re going to want to move kind of slowly and cautiously. Go for more naked URL so that’s basically just the website address-of your pet grooming salon in London, as well as branded anchors.

Branded anchors would be the name of your business- so if your pet grooming London company is called Perfect Paws London that’s what you would want to use as well and basically you’re going to want to try in week or month two to be building around 20% of the total links you need. Moving on to week or month three, you’re going to continue with those Authority links. You’re going to go for more branded anchors again because that’s your company name. Now you can start by trying for one or two exact match anchors so that’s the keyword phrase you want to rank for in this case pet grooming salon and London. Go ahead and do a couple of those and then do some blended so you’re blending your business name with the key word so would be Perfect Paws salon in London. In this time frame, you’re going to try to build out around 30% of those total links you need. In month four through six, you’re going to want to build in those last couple months with a variety of links. First try to find some related or synonyms to your keyword phrases and use anchor text based on that you know this might be something like pet grooming service in London or best pet salon in London, something like that. Then you can go for a few more exact match keyword phrases and then go for some more of those blended so that would be again be the brand mixed with the exact match.

You want to spread that out getting that remaining 50% of the total links you need and you’ll definitely want more exact match to links than your competition has but here’s the catch- you need to keep those two under 30 percent of your total links. If your competitor has seven exact match links you want at least eight exact matches plus a variety of 18 additional links you know these should be naked URLs branded with your company name, or synonym keywords and related keywords and you might even want more. You also want more total links then your competition.

You need to not only beat them in the exact match links but also beat their overall link numbers. It really depends on your competition level- you may have very little work to do or you may have quite a bit of SEO work to do as you research your competition. It may look like they’ve got way too many optimized anchor text links back to their site- but you don’t want to play that game because Google get smarter all the time. They’ve got new algorithms all the time and you don’t want to be caught with your pants down when they finally do the algorithm update!

It’s really important to do things the right safe way.

Pay attention to the quality of the links

So what about the quality of the links?

You’re definitely going to want to seek out good opportunities not spammy ones, so I want you to focus on websites with a domain Authority of over 20 and a trust flow score of over 15.

Keyword Finder will show you those scores when you’re researching a website. I will warn you that if you submit guest posts for links, those methods do make it kind of hard to control the anchor text that links back to your site. Since you’re dealing with other websites and their editorial guidelines so to get the exact match anchors might be a time-consuming process. You should probably outsource your backlink building.

The good news is you can control that anchor text with the links that a link building company can build for you. I recommend getting their links packages and ask questions about the anchor texts and whether they have control over that.

What is effective in email marketing in 2019?

Email Marketing In 2019-What’s Effective?

Effective Email Marketing In 2019

I’m going to show you all my best email marketing tips for 2019 and if you want to transform your website into a customer or lead generation machine, I’ll show you the best email and digital marketing tactics and secrets to get there. Let’s get started:

A new report show that for every dollar a company spends on email marketing they make about forty four dollars in return which makes that just an incredibly profitable marketing tool. As with any marketing channel things change and shift over time. Things that worked last year won’t necessarily work this year so in this blog I’m going to give you my six best email marketing tips that are working effectively right now in 2019 to really help you keep that relationship alive over the course of someone deciding to get on your email list before actually becoming a paying customer.

Minimal design in emails are best!

The first thing I want to talk about is simpler or no email design– so every time I’m putting together a new email funnel for a new client I start getting emails from them of  little screen grabs or email forwards from big companies like Sephora and they say why don’t we do something like this? Of course, I get it- those really designed heavy emails look really cool and they look great in the inbox and of course you would want something like that for your business. Almost every email provider out there even the cheap ones come with obvious templates built right into the software itself so why not actually use those templates?

It’s 2019, stop making email designs that look cluttered like this:

Messy email design will undermine your email marketing. Alvomedia

Why will people be deterred by the design above? Well it’s really simple because they look like one big fat commercial when they hit your inbox!

Let’s think for a second about what email is actually primarily supposed to be used for; it’s communicating with family and friends and sure, you use it for work as well but you know when’s the last time you sent an email to a friend that looked like this cluttered mess?

The whole idea here is to casually slip into your customers inbox as a friend or at least as a helpful person that they can trust that’s not going to sell to them but will help guide them in the direction they want to go. I just recommend doing what successful internet marketers have already been doing and that’s just sending out boring old plain text emails.

I’m only kidding when I say boring…it sounds boring but these emails are much more likely to be read because they just look like a genuine email you would get from your friend or your neighbor or your family member. The other reason to ditch those template emails is because all the images inside and the links is the best way to make sure that you never reach your customers inbox. You know that little promotions tab in Gmail:

Alvomedia-don't let your email get into the promotions tab of Gmail where it is never read

You don’t want to end up there in the promotions tab- you want to end up in the actual inbox where you belong! Let’s try to keep those images and links in the email to a minimum. I recommend no more than a single link per email and preferably no images at all but if you have to use one if it adds some color or add something special to the message of the email go ahead and do one. Limit it to that.

One way I like to add an image to an email is not by adding a product image or anything promotional but just some kind of an animated gif that either supports one of the points of the email or just add some humor or fun to it so it’s a little more memorable. Just choose it wisely since you know your audience you know what they’re going to find funny so just make sure it hits home with them.

Smart storytelling in email marketing content

Next I want to talk about storytelling in your emails-this is something that I want to improve this year and something I definitely want to start incorporating into my overall email marketing strategy. Rather than just delivering a tip or advice in the email make it count for more by including a really short story that illustrates that point. There are whole parts of your brain that just light up and fire off when it hears a good story plus it makes it and just more relatable and personal. Especially if you’re talking about something in your own past or a current or past customer.

Rather than just explaining how your clients can stage their home to sell faster maybe include a story about a past client who refused to do that and then the house sat on the market for a long time until she finally gave in then sold her house for $50,000 above asking price and make this story colorful when you can.

Incorporate video in email content

Next up I want you to start incorporating video in 2019 into email marketing. And not only put video in your emails but say so- write in the subject line which will double your open rates.

The other benefit is people are much more likely to actually consume your content and get the message you’re trying to send them in a video format versus reading plain text. Almost everybody is much more able to understand and retain that information when they’re seeing it and hearing it in video.

Start embedding video content into your emails to increase engagement and the retention of information-Alvomedia

Just take whatever content you were going to put in your email and just make a short video about it. It doesn’t even have to be high production value that trips a lot of people up thinking they have to get a whole camera crew and spend hundreds of dollars on a video. You 100% don’t just use your smartphone do a short selfie style video it’ll connect just fine and you get your point across. Then finally you just upload it to YouTube and get a little screen capture of the thumbnail of that and put that image right in your email, then link it to the video.

Repurpose great email content

So many small businesses get really intimidated when they start thinking about putting together an email campaign. But more times than not they already have content that they can repurpose and string together into an email series that they can just send up once and then it gets automatically sent out to new email subscribers at the exact moment that they end up opting into it.

If Benjamin opps in for my freebie today his series starts today with a new helpful email every week until that series is over. Then when Mandy opts in next April her cycle starts then getting the exact same email series so if you have some great blog posts already or a podcast interview you did or a video anything like that that’s all content that you can use.

You just have to introduce it in the email and then link to it, and if you don’t have anything yet that’s okay. Just start writing one new email a week for as long as you think the series should go on for and then just put that email every time at the end of that campaign. Essentially you’re just building this email campaign out at your own pace once and then it can go on and live on forever. I recommend kind of splitting up the content here and there; maybe some blog posts some videos and some weeks you can even go a little easier on yourself and just put the information or the tips right in the body of the email itself.

You could even link out to content every once in a while- but you had nothing to do with creating just put your own spin on it in the body of the email letting people know why you think it’s helpful for them. Then just link out to it.

Use some simple segmentation in your email campaign

The other thing that’s working really well now is by using some simple segmentation. Let’s say your business offers a few different types of services or has a few different types of products that interest different types of customers. For example, if you’re a landscaper you might offer tree removal service, landscape design and weekly lawn maintenance. You could theoretically create three different lead magnets or freebies that are geared toward each service. Then you could start each person who opts in for the freebie about lawn care onto that email sequence, so basically they would be on track. Then when someone downloads the freebie about your options for landscaping then they get put in that email sequence so they’re on track B and they start getting helpful content related to that service.

This segmentation is really powerful because these are two different types of customers that have a different goal in mind. If you started just sending out a mixture of both of those topics to all of those customers a lot of them might start unsubscribing. Or, you could have one overarching umbrella lead magnet or freebie. Then when the content is interesting to everyone and, when they’re downloading it, you could have just have a simple option where they check which service are they most interested in. Your email provider like MailChimp, they would see what box they checked and that automatically puts them on either track A or track B.

Re-engaging your email readers

I want to talk about re-engaging or scrubbing your list. It’s really good to have a big list- quantity can be good if it’s a numbers game but it’s more important to have a quality email list that actually opens your emails and it is looking forward to hearing from you every week.

If you have a big list of people who really aren’t ever opening your emails you run a higher risk of your emails being flagged as spam or getting high unsubscribe rates and these are basically really bad signals to the email providers like Gmail. What happens is if you get enough people who are flagging your emails as spam or unsubscribing from your emails they can start putting you out of the inbox and into either the promotions tab. Even worse, you can wind up in the spam folder and that goes for your entire list not just the people who flagged you as spam. You have someone flag you as spam and they won’t get your emails anymore- but all the people who even like hearing from you will go in their spam folder as well!

You definitely don’t want that to happen and the other advantage of having a leaner list of only the people who are most interested in hearing from you is cost.

Most of these email service providers like MailChimp drip active campaign- they basically bill you based on how many subscribers you have so it makes sense to weed out some of the ones who are just dead weight essentially.

Before you start just kicking people out, you might want to run a simple re-engagement campaign and here’s how that works: you’re just going to use your email marketing program again. You basically segment out people who haven’t opened any of your emails for a certain time frame. Then you will want to start a brand new campaign that’s geared just to those people.

What I would recommend is a series of four value-based emails where you’re just teaching something helpful, giving some advice and these emails are not to be promotional or selling at all these are just pure value. You’re going to drip out those four emails over two weeks then at the end of the two weeks anyone who hasn’t opened any of those emails should be kicked off your list. I know this sounds counterintuitive especially if you don’t already have a big list. But the truth is, by getting rid of the people who don’t want to hear from you it will make your deliverability better for the ones that do want to hear from you so you can wind up where you want to be which is in their primary Inbox!

I want to hear from you and I want to know which of these email marketing methods are you excited to try out in 2019!

The top 10 checklist before launching your website

5 Reasons To Hire A Professional Web Designer

5 reasons Business should hire a professional web design company

It is important for all the business that wishes to be competitive and stand out in the online or offline market must have a professional website for their products and services. Nowadays, the Internet has become the leading resource for people to find information, share information with business research and is a leading reason to perform a search on the web.

Businesses without professional website risk at losing potential customers on the Internet and in their storefronts. The business should know that consumers are evaluating products and companies long before they decide to make a final purchase, and if your website does not seem professional or secure to the customer, they will simply move on to the next vendor.

It should be ensured that sales and credibility are the two main factors for having a professional website created for the business, the following 5 reasons will help you understand why a business should hire a Web Designing company in Delhi.

Customized design

When a business hires a professional web agency they know that the site will be created to suit the business services. The web designer will evaluate all the business products and services, and work towards goals and objectives for the website. Do you want to generate sales online? Or, walk-in sales? Will your website be for informational purposes only? Your website will be designed to meet the specific needs. DIY website builders limit the capabilities of the website and often restrict graphics and text. Where A professional web designer is not captive to these restrictions.

Visual properties of the Website

The way your professional website looks, the way your website navigates, and the colors and graphics used according to the brand are very important. One should know that visitors do not like to search for information on the website, nor do they wish to be barraged with bright colors and crowded text. A professional website designer will make sure that your color scheme, text and navigation are designed to be user-friendly and apt according to the business.

Webmaster services

Many people believe that a website is never complete. It must have continual maintenance to keep them current and relevant to their industrial products and services. As we all know technology is continually changing, and for websites to remain popular and successful, they must remain up-to-date with the latest trends. When working with a professional web design service, you get benefits from their webmaster services to keep your site updated and fresh.

New technologies

The Internet is very dynamic and changes on a daily basis. New technologies, applications, new computer code, new ways to draw visitors to your site happen each and every day. Working with professional web designer, it is easy to be assured that the site is being created with the latest technologies and according to the latest trends, for achieving the optimal success. Moreover, many site builders will not allow video, RSS feeds, or links in your website, which can adversely affect your website.

SEO compliance

SEO or Search Engine Optimization is a technique mainly used by professional marketers to make your website receive great rankings from different search engines like Google. It is important to note that if the search engines cannot find your site easily, your potential clients will not either. Your site must be optimized in order to be found easily by search engines and potential customers.

Many people do not realize the importance of web design for their business, nor do they recognize what damage a poorly constructed website may cause to their business. There is no reason for taking such risks with your business when professional website creation is cost-effective and easily accessible by the user.