Reliable Digital Marketing Agency
When you mention marketing, the first thing that should come to your mind is how to build a strong relationship between the brand and potential customers. The way to do this is so simple in theory but hard to execute for many marketing experts. Building a great relationship requires integrity, delivering value and offering content that is always relevant and fresh.
In this day and age of smartphones, tablets and smart watches, access to information overwhelms us with choices. The best information must cut through the noise and give potential customers what they are looking for. Have you noticed how quick readers are to dismiss information that are found even on the first pages of Google? People are becoming increasingly selective about the quality of content they read and businesses have to take note of this in their future marketing efforts.
Increase your future brand equity with Alvomedia Marketing Agency
The world of marketing is changing so quickly on a daily basis. The change is brought about by different technologies, social media platforms, consumer behaviour and other disruptive events. A successful long term marketing strategy will require the following components:
- Flexible Marketing experts that can adapt quickly to change
- Marketing strategies that evolve fast with emerging technology, softwares and consumer behaviours
- Focus on nurturing the leads
- Focus on building strong customer relationships
- Focus on building a brand equity that withstands tests of political, economic and social change
People are often confused by the different services offered by a digital marketing agency. If you can boil everything down to one goal of any marketing agency, it is to build your brand equity.
The world of digital marketing is changing fast, and here are some predictions that you should take account of now when looking for a marketing agency and strategy.
1. Search Engines of the future will become harder to manipulate
Let me advise you on one thing. If you want to fight dirty in marketing, then forget about long term gains in leads and conversions. The major search engines are becoming smarter about unethical marketing practices and websites that try to exploit loopholes for fast results will be destroyed.
In 2015, Google is still the most powerful search engine in the world and the different algorithms it has implemented suggest that it intends to stay for a while longer. Gone are the days of keyword stuffing, black hat SEO, spammy back links and negative SEO. Google’s Penguin, Panda and Pigeon updates took care of that.
Any future marketing strategy must be ethical and work with the search engines as opposed to against it. Many unethical marketing agencies will try to manipulate search engines for fast ranking but these agencies have no longevity for the future.
2. Ingenious Inbound Marketing methods will take over
Good inbound marketing takes time but they will convert more customers in the long run. The future of marketing favours thorough and ethical methods that literally bring targeted customers to a business website. The business will become an authority of the best information. Already, businesses are starting to create information rich blogs and videos that takes content creation to the next level.
3. Targeted Lead Nurturing will replace mass untargeted marketing
Gone are the days of sending masses of email to everyone who happens to be in your subscription list. First, inbound marketing will draw customers in using great content and then businesses can nurture a lead by providing great advice and services. Again, nurturing a lead takes time and the results are significant in the long run. Nothing beats great client referrals, testimonials and customer loyalty.
4. Responsive and adaptable web designs
A website’s landing page has seconds to make an impression. It is worth investing more time and money in designing a beautiful website that is optimised for every new technology in the future. From 21st April 2015, mobile optimised websites will become a factor in the Google page ranking algorithm. Emerging technology such as the smart watch will no doubt change the format of websites again. Always remember that a user friendly website has the ability to convert visitors, so make it worth their while.
5. Ranking Metrics will change all the time
When choosing a digital marketing agency for your long term marketing, it is imperative to see how versatile and adaptable they are to change. For example, a marketing agency that only specialises in SEO is no good for your long term marketing plans because we all know that Google change their ranking metrics. Using the right <h2>, backlinks and keywords may have less say in the ranking metrics as social media or content creation in the future. A marketing agency that uses ethical methods to improve brand image should be hired.
Alvomedia Marketing Agency Offers Bespoke Long Term Marketing Solutions
If you are a business that is serious about your image in the long run, then a marketing agency that focuses on inbound marketing, high quality content creation and moving forward with the times should be your choice. Marketing is a marathon effort and the brand equity that comes a long term and ethical marketing plan is well worth it. Adapt or let your competitors win the long game.