Category Archives: Artificial Intelligence

Alvomedia posts about artificial intelligence and innovations in this area.

Effective techniques to drive traffic through social media platforms

The Importance Of ORM In 2019

Why Online Reputation Management is important in 2019

Even a few years ago your company was fine with a simple website, email address, and a valid phone for the customer support. Now, with each day, consumers are becoming techier, and their tech habits have already gone multichannel. As a natural course of action, the inbound marketing channels have had to adopt the trend accordingly.

When the reputation of your brand is concerned, it’s your responsibility to manage all the different profiles and properties that range from websites, micro-sites to various social networking platforms. Online Reputation Management has become an inevitable part of all the new age organizations.

The importance of online reputation study

From the above statistics based on the Local Consumer Review Survey conducted by BrightLocal, we have found some crucial facts-

More than 80% of the consumers put their faith in online reviews

Having a good number of positive reviews makes more than 70% consumer trust in a local or online business.

These days almost 90% of people read and trust online reviews.

50% of the consumers blindly rely on businesses that have at least four stars ratings.

Based on a survey done Clutch, we can see the fact that 100 out of 224 digital marketers put their time and financial resources for building a good Online Reputation Management for the success of their business.

42% of all the significant enterprise mobility solutions monitor their ORM regularly.

More than 80% of the consumers check the reviews on social media platforms to get an idea about a product or service before purchasing.

An organization can expect to experience almost 25% growth in sales by investing in their Online Reputation Management.

So, now you must know the nine crucial reasons why you need to focus on Online Reputation Management for your local or online business-

  1.    Acquire New Clients or Customers For Your Business:

When it comes to maintaining the right image for your brand, social media discussions, Press Releases, Reviews, Forums can have a substantial impact on the overall image of your brand.

By taking active participation in reputation management, you can reach new people and turn them into your potential clients or customers.

  1.    Your Brand’s Online Reputation Directly Affects The Buying Decision Of Your Customers:

When it comes to influencing the buying decision of a consumer, your online reputation score plays a pivotal role. Even a few days ago, consumers used to believe the word of mouth of your brand’s advertisement but, things have changed now. These days consumers highly rely on online reviews when it comes to purchasing anything online.

  1.    Gives You A Chance To Make Things Right:

There’s no reason to cry over the negative feedback provided by your consumers. Instead, you can use it positively for your business. How? Use the negative feedback to know the areas of your service or product that you need to improve. Try to build a healthy conversation with your customers and offer them improved products or service. This approach would not only turn the negative feedback into positive ones, but at the same time, it helps you improve the quality of your service or product.

  1.    Helps You In Retaining Loyal Consumers:

When you are engaging with the conversation about your brand online, you have a fair chance to make your present customers or clients feel delighted. Whether someone is talking about your business positively or negatively, ORM always gives you the room to improve the relationship with your consumers and provide a positive boost to your brand’s image.

  1.    Word Of Mouth Plays A Major Role:

No wonder social media platforms are the ideal examples of how words of the month can build or kill the image of the smaller brands. The ORM ratings depend entirely on the customers as everyone has a different perspective. But, if your customers write their experience with your organization, it can affect your brand’s image in a meaningful manner. This is the reason why most of the consumer-oriented businesses focus on getting positively written reviews from their consumers.

  1.    Keeps Your Brands Away From Social Media Crisis:

By closely monitoring your online reputation and focusing on anything with a negative emotion of your customers, you can stay away from the potential crisis in the future.

With the constant evolvement of Social Media, it’s not uncommon for a casual complaint to go viral. This is the reason why if anything is posted negative about your business or service, you should be the first one to find it.

  1.    Online Reputation Remains Forever:

You are what people say you are.  You may not live for the next 100 years, but it’s your reputation which is going to live for long. If a customer has said something wrong or harmful about your business, it’s going to be there for a long time for sure until you make an effort to change it or overrule it. This is precisely where ORM comes into the action. Establishing a sound ORM system helps you build a healthy relationship with the consumers and change his/her negative feedback by providing a better quality of service or product.

  1.    Establishes Good Relationship With Publishers and Influencers:

Some of the people discussing your brand may indeed have a broad audience and significant influence. By engaging with such people, you would be able to cultivate a great PR opportunity.

 

Wrapping Up:

Always remember one thing that online content circulates rapidly. This is the exact reason; as an online business owner, you must be aware of what’s being said about your business online. Establishing the right Online Reputation Management approach will always help you to know what consumers are saying about your activity on different social platforms and keep them happy by catering to their needs in a proper manner.

Tips for business branding with video on social

Big Data And Your Digital Strategy

How Big Data Can Help Your Digital Strategy

Digital marketing is a diverse field that requires carefully vetted strategies to build and grow your online brand. However, with recent leaps in technology, digital marketing is becoming less dependent on human decisions. This is where big data steps in. Big data refers to the study and implementation of big, complex datasets instead of human intuition and experience. These complex datasets help in generating insights that can be used to make better business decisions and develop high-end strategies that predict future prospects. This directly compliments the quality of different digital marketing practices and how they affect the end consumer.

With the increase in the number of outputs and new diversity customer characteristics, companies now need to process a massive volume of structured and unstructured data to start marketing campaigns. This data is cannot be processed through traditional software techniques and database systems.

Since many marketers use Google Analytics and similar data tools to track their website’s progress, they will understand the imperative of big data for the betterment of their digital marketing efforts. In this article, we will share 3 ways how the big data can help marketers in getting the better of Google, design better products and create targeted content.

Building Responsive Marketing Campaigns

Big data is a key determinant in finding relevant information about customers, learn their core needs and then use it to develop content that is rich and informative. So to understand how it works, you must study its chain of procedures. For example, cookies collect information about customer behaviors from websites. These applications use customers consent to collect information and generate personalized, processable data.

Compared to aggregative advertising techniques that were popularly used in the past, campaigns that use big data are more effective, and accurate. The best thing about big data when designing a marketing campaign is that it eliminates the guesswork out of the process. Marketers can use that effort in building buyer personas, determining different purchase patterns, identifying customer behaviors, predicting upcoming trends, and how they tend to influence them in the future. This will improve targeted campaigns and develop several KPIs that could be vital to a business future strategy. For example, big data can help identify demographics within a target segment. It can be conclusive from big data that middle-aged women are more likely to respond to emails, engage in bargains and use coupons. This can be a major breakthrough from the sales point of view.

Although big data is a great solution for improving digital marketing campaigns, it cannot work all by itself. To make it work at its best spectrum, you must use analytical tools so the data you get derived valuable conclusions. This gives online brands the actionable insight they need to make informed decisions in an efficient manner. A good analytical tool makes unstructured data easily accessible such as cloud storage, log files, social media data, emails, and websites. Moreover, it should able to effectively perform attribution tracking, funnels and third-party testing, real-time analytics, and different integration tasks.

Developing More Effective Pricing Decisions

In most companies, the conventional approach for pricing products and services involves core factors such as product cost, perceived value, competitor pricing and demand of the product. While this traditional approach has worked well for many companies so far, big data offers a lot more than just profit margins. With big data, you can easily increase the sales volume of your products simply by adding other key factors also play a part in the purchase decisions. This allows brands to build more vibrant pricing strategies that take into account all factors that influence a buying decision. This can include data from completed deals, performance-based data, incentives, and other metrics. Big data is all about lock and key performance, especially in B2B sectors where every product/service requires a unique pricing approach for digital marketing.

However, there is also plenty of data that often gets sidelined during pricing decisions. This has a major role to play in big data. General economic information and customer preferences are equally important in big data as any other information. The goal is to use this unstructured data and derive valuable insights. In a typical marketing stratagem, it may have to consider any special products the customer has frequently purchased, their disposal income, what is the affordability threshold of that customer segment, and macroeconomic indicators such as GDP, exchange rate, inflation rate, and interest rate of the country/region. This will not only engender precision, but stimulate the automation phase since the processes will start to become less reliant on assistance.

Showing Individualized Content to Visitors

Another major leverage big data will give online marketers is the ability to serve customized content to their target audience by tapping into their knowledge base and identifying the ideal type of content to engage every visitor differently. A great example is Netflix that uses AI and big data to give its visitors individualized recommendations from the shows and movies they watch. 80% of what is watched on Netflix is due to AI recommended. The same concept can be applied when designing your website. You can search and examine the pattern of each visitor, from the time they spent on a particular page, to the number of clicks they made when interacting with your website. Using the browsing history, you can show them content relevant to their actions.

This is quite similar to search engines. When you enter a query from a different location, the results that return are based on those geographic preferences. Just as that, your website will function differently to a person who has different needs and preferences. While customized content is slowly entering the mainstream, there is still a lot of work that still needs to be done on it. Many online brands struggle in providing a personalized experience to customers’ due to development constraints. Others fear security concerns. However, it’s a growing domain of digital marketing that will soon meet perfection.

Final Takeaway

Big data has been the subject to a lot of attention recently, not just as an effective tool for digital marketers, but as a key to future efficiency, AI development and automation. With its ability to process massive amounts of complex datasets and advanced information, traditional systems are gradually becoming obsolete. While many organizations have started integrating big data into their digital marketing models, many have yet to follow.

 

Author Bio

Mirza Irfan is a Lead Writer at FME Extensions. He has a passion for helping people find innovative solutions in online marketing and has written numerous blogs on science, technology, digital marketing and business strategy. A writer by day and a reader by night, you can find him on LinkedIn.