Why Online Reputation Management is important in 2019
Even a few years ago your company was fine with a simple website, email address, and a valid phone for the customer support. Now, with each day, consumers are becoming techier, and their tech habits have already gone multichannel. As a natural course of action, the inbound marketing channels have had to adopt the trend accordingly.
When the reputation of your brand is concerned, it’s your responsibility to manage all the different profiles and properties that range from websites, micro-sites to various social networking platforms. Online Reputation Management has become an inevitable part of all the new age organizations.
From the above statistics based on the Local Consumer Review Survey conducted by BrightLocal, we have found some crucial facts-
More than 80% of the consumers put their faith in online reviews
Having a good number of positive reviews makes more than 70% consumer trust in a local or online business.
These days almost 90% of people read and trust online reviews.
50% of the consumers blindly rely on businesses that have at least four stars ratings.
Based on a survey done Clutch, we can see the fact that 100 out of 224 digital marketers put their time and financial resources for building a good Online Reputation Management for the success of their business.
42% of all the significant enterprise mobility solutions monitor their ORM regularly.
More than 80% of the consumers check the reviews on social media platforms to get an idea about a product or service before purchasing.
An organization can expect to experience almost 25% growth in sales by investing in their Online Reputation Management.
So, now you must know the nine crucial reasons why you need to focus on Online Reputation Management for your local or online business-
- Acquire New Clients or Customers For Your Business:
When it comes to maintaining the right image for your brand, social media discussions, Press Releases, Reviews, Forums can have a substantial impact on the overall image of your brand.
By taking active participation in reputation management, you can reach new people and turn them into your potential clients or customers.
- Your Brand’s Online Reputation Directly Affects The Buying Decision Of Your Customers:
When it comes to influencing the buying decision of a consumer, your online reputation score plays a pivotal role. Even a few days ago, consumers used to believe the word of mouth of your brand’s advertisement but, things have changed now. These days consumers highly rely on online reviews when it comes to purchasing anything online.
- Gives You A Chance To Make Things Right:
There’s no reason to cry over the negative feedback provided by your consumers. Instead, you can use it positively for your business. How? Use the negative feedback to know the areas of your service or product that you need to improve. Try to build a healthy conversation with your customers and offer them improved products or service. This approach would not only turn the negative feedback into positive ones, but at the same time, it helps you improve the quality of your service or product.
- Helps You In Retaining Loyal Consumers:
When you are engaging with the conversation about your brand online, you have a fair chance to make your present customers or clients feel delighted. Whether someone is talking about your business positively or negatively, ORM always gives you the room to improve the relationship with your consumers and provide a positive boost to your brand’s image.
- Word Of Mouth Plays A Major Role:
No wonder social media platforms are the ideal examples of how words of the month can build or kill the image of the smaller brands. The ORM ratings depend entirely on the customers as everyone has a different perspective. But, if your customers write their experience with your organization, it can affect your brand’s image in a meaningful manner. This is the reason why most of the consumer-oriented businesses focus on getting positively written reviews from their consumers.
- Keeps Your Brands Away From Social Media Crisis:
By closely monitoring your online reputation and focusing on anything with a negative emotion of your customers, you can stay away from the potential crisis in the future.
With the constant evolvement of Social Media, it’s not uncommon for a casual complaint to go viral. This is the reason why if anything is posted negative about your business or service, you should be the first one to find it.
- Online Reputation Remains Forever:
You are what people say you are. You may not live for the next 100 years, but it’s your reputation which is going to live for long. If a customer has said something wrong or harmful about your business, it’s going to be there for a long time for sure until you make an effort to change it or overrule it. This is precisely where ORM comes into the action. Establishing a sound ORM system helps you build a healthy relationship with the consumers and change his/her negative feedback by providing a better quality of service or product.
- Establishes Good Relationship With Publishers and Influencers:
Some of the people discussing your brand may indeed have a broad audience and significant influence. By engaging with such people, you would be able to cultivate a great PR opportunity.
Always remember one thing that online content circulates rapidly. This is the exact reason; as an online business owner, you must be aware of what’s being said about your business online. Establishing the right Online Reputation Management approach will always help you to know what consumers are saying about your activity on different social platforms and keep them happy by catering to their needs in a proper manner.