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13 Misconceptions About Mobile Application Development

13 Common Misconceptions About The Mobile Application Development

One of the most influential features that have been increasing the growth of smartphones is the significant contribution by the app developers that are leading to an increase the smartness of smartphones.

Hence, without any doubt, one can count technology as one of the leading pillars of any evolving business.

Also, according to various surveys, it is found out that around 66% of the smaller startups believe that creating a startup without the use of wireless technology seems to be a pretty impossible task to achieve.

Hence, on the one hand, the new companies have started appreciating the values of mobile app development to make their business a developing venture, certain misconceptions regarding the same seem to be laying a bad impact on their growth and development of their businesses.

Due to these myths prevailing amongst them, the companies are not only coming up with unfavorable results but also cannot generate the projected Return on Investment(ROI).

And thus, to help you understand these mistakes and work on them, we have come up with a list of fourteen major myths that should be clarified before developing your new app.

(1) All you have to do is develop an app

We have come across various companies that are of the opinion that all they have to do is to build an app and that’s it. Hence, this attitude normally prevails that the mobile applications sell themselves, as long as they are well built and come up with high functionality.

Well, this is only partially correct. One should understand the fact that developing an application is just the beginning. An app would not just be getting hits by placing it in the play store.

Proper marketing of your mobile application can only help it stand out from the rest. Thus, proper marketing would make the world aware of the existence of your application and embark its presence in the play store.

By this way, you can bridge the gap between your application and the targeted audience and gradually generate a significant amount of revenue from the same.

(2) Presuming the mobile application designing an easy task!

Developing a good quality mobile application design requires a good deal of effort, expertise and time.

Just because a mobile application seems to be smaller than the desktop application, it simply does not mean that it is less expensive and comparatively less complicated to develop.

Certain applications, such as gaming applications, demand rich graphics and comparatively more time for conceptualization and development.

(3) A Mobile website is not required if you have a native app

Most of the time a user might need an application program which has been built for use on a particular device or platform.

Native applications are supposed to be installed from the application store( Google Play or Apple’s App Store).2

Their development has been made specifically for a single platform and can be taken full advantage of various device features such as the camera.

(4) Why would a small business not need an app?

Is your business missing out the essentials to create a rapidly growing marketing platform? The scenario today is such that many businesses seem to be pretty unsure of coming up with an application for themselves.

Well, they should understand that to be ahead in the competition, the businesses must look forward towards the mobile application development.

This is going to help them reach out to their marketing goals faster and at a high success rate.

(5) With consumers becoming mobile, there is nothing much to be achieved

Mobile these days is being taken as the major medium of choice for everything, be it browsing, researching or even shopping.

Businesses need to be aware of what the consumers would be wanting and how the companies would make mobile development the major priority to reach the customers.

The mobile and the Mobile developments have necessarily become important for various organizations.

A long-term comprehensive strategy for mobiles is required for the additional projects associated with mobiles.

Hence, it is high time that the businesses must plan a strategy that is long-term to support the building of applications that would allow a better experience for the users and also enhances mobile excellence.

Certainly, the myths prevailing about the mobile applications create issues for many organizations.

As we know, the business apps would take a long time to generate profitable results and the ultimate key to this (coming up with a required mobile platform) is to develop the code and also the backend services that would result in the integration of speed.

(6) Settling up for iOS is sufficient

Of course, one cannot deny the fact that a single platform surely cannot fulfill all your development needs.

Certainly, the most important factor to decide the right launching platform for your application is your set of targeted audience.

For example, if your aim is to target the mass market, the application has to be built for both Android and iOS.

(7) Shifting towards getting as many installs as possible!

One can simply not deny the fact that most of the app marketers would focus on the quantity rather than the quality.

A large number of businesses try to drive away a large number of installs as quickly as possible.

Also, it is considered that with such a kind of approach, you might add up the volume, but many of the users might turn out to be of poor quality when this set of approach is taken and hence it cannot help adding anything to the business.

(8) Observing and Analysing the user’s pattern

What can be an easy way to enhance the growth and productivity of your app:

The user pattern differs from user to user.

So, in order to develop the productivity level, one may need to analyze and keep an eye on your user’s pattern and his behavior, that is his way of going through the app.

A perfectly planned application that duly noted down the amount of the active users of your application can significantly mark the growth and the progress ratio of your mobile application.

(9) Comparing the new ideas with the pre-existing one is not a good idea from the developer’s point of view

One of the major challenges of developing a new mobile application is good maintenance of exclusivity and switching the customer loyalty of the existing applications.

Hence, the developers must strive to recognize the niche opportunities and also deliver effective and highly efficient business solutions.

(10) Any app when submitted to the app store gets approved

The app store is often a neglected aspect of native mobile application development.

Many of them assume that if the app is submitted to the app store, it surely is going to get approved.

However, people should understand the fact that any application will be approved no matter what is totally wrong.

It is in fact not that easy too. You might not be aware of the fact but the app store can add a major roadblock to your company’s mobile application.

(11) Uniqueness is the Central Idea to Mobile Application Development

An idea can only be called unique if no one else has ever thought about it. But then, also the chances of people finding it also turns out to below.

Well, your idea may turn out to be unique but if it doesn’t work out it is of no use and cannot lead any success.

According to a Cornell University research paper, the more unique an idea is, the chances of people identifying them also turns out to below.

Thus, a unique idea must also be surrounded by a mastermind who knows how to turn an idea into a well conquering plan.

(12 ) Failure of apps to store data in Legacy Systems

The Enterprise organizations have made huge investments in various systems such as ERP, Enterprise Resource Planning.

But, as it turns out to be, now they are more interested in developing various mobile apps which are seamless in connecting with various other technologies.

Various backend systems such as Oracle, My SQL and SAP cannot be easily accessed through mobile.

This, in turn, can lead to shutting down the development process or make the mobile applications difficult to use.

(13) Entire details of the Mobile App Development must be discussed

Customers might hesitate to contact various mobile app development companies because they might feel the need of keeping total transparency over various details.

Whereas, the programmers might have a creative mind and can surely bridge the gap for various aspects of mobile application development.

If the customers unhesitantly discuss out the basic requirements and the business goals, that is all their aims and aspirations, the company can come up with applications having better results.

As per the research carried on 100 different mobile app development company in India, around 67% of the companies that had complete details for their client’s projects ended up giving better results.

Thus, if all the misconceptions and myths are cleared, then nothing turns out to be more important than developing an application for one’s business.

 

Author Bio

Aakash Soni is the operational head at Auxano Global Services, leading mobile app development company headquartered in India. His insightful approach and futuristic vision are proven to be fruitful for the clients. Aakash is also known for his energy, which brings motivation for the team and the clients. With a vast experience in Sales, he has established himself as a highly focused product strategist, and even he mastered the mechanism of advanced technologies to help businesses. Bring value addition to your business now, hire dedicated app developers, and see your business thrive.

Author Image ( Gravatar Email Address :- albert.s.watford@gmail.com )

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What is the meaning of contextualization in digital marketing?

What Are The Most Popular Emojis In Subject Lines?

Most Popular Emojis Used in Subject Lines

With “Googling” and “Emojing” working their respective ways into new dictionary entries, there’s no need to muse overmuch on the importance of the new age internet communication. With emails successfully topping the list of the most popular forms of communication for decades, it is not surprising that the three are capable of making some truly stunning combinations and paving the way for new types of connection with people scattered across the globe in years to come.

Fortunately, it is not upon us to make predictions. Our present focus is solely on emojis, albeit the term “solely” might be a bit of a stretch. Emojis have become such an essential factor in conveying emotions vis-à-vis emails that numerous studies have popped up to explain the importance of emojis in regard to one thing or another.

Unlike emoticons (no, they’re not the same thing as emojis) whose sole purpose is to depict facial representations and thus make the contents following subject lines predictable (for lack of a better word), emojis serve a variety of purposes, not rarely simply to annoy the recipient.

If you’ve gotten the impression that we are from the anti-emoji clan, you haven’t read between the lines. Emojis are a necessity, a constant, an image of human nature… and many other things beside.

Trust it to marketers to jump at every possible chance to boost their profits, and you’ll see where the discourse is going. Emojis have started appearing in email marketing subject lines and are likely to stay there for a while.

The Benefits of Emojis in Subject Lines

On top of them being considered “cute” by many, emojis also trigger increased open rates. In addition, they save space simply by conveying emotions that would otherwise have to be described in words.

It is a well-known fact that subject lines that are too long tend to annoy recipients, with the email not only not being opened and read but also being flagged as spam.

If we add to that, mobile devices display anywhere from 30 to 40 characters, so the benefits of emojis in subject lines become even more pronounced.

Emojis takes up only one character, which explains why they are being blatantly abused by less-experienced marketers.

If we observe email marketing campaigns in the same light as traditional marketing efforts (which they should be, in order to be successful), it will become obvious that emojis help senders connect with their customers.

Emails featuring emojis are more personal, and making your recipients feel special should be the very first goal of your email marketing campaigns.

It is important to keep in mind, however, that the emojis should fit the tone of the message. If you are into finance, i.e., emojis might be inappropriate. They are more likely to appear unprofessional than personal.

The abovementioned and demographics are the two most important factors to consider when deciding on the emojis to use in subject lines. The (in)famous millennials are known to love emojis, for example, so if they’re your target audience, you’re in luck.

Perhaps the most obvious benefit of the emojis in subject lines is that they make the message stand out in a crowded inbox (provided the inbox isn’t flooded with marketing offers).

Best Practices for Using Emojis in Subject Lines

Like all other inbound marketing practices, the usage of emojis may be tricky depending on the scope of your business. It is essential to find the right balance, as to not overdo it (see below).

First, you should match the emojis with the tone of your message. If your emails are conservative in nature, best leave popular emojis out. You may still benefit from standard ones, such as the trademark and copyright symbol, for example.

Next, make certain that the emojis in the subject line match the emotion of the message. That is to say, don’t plaster an emoji to the subject line just because it is popular. Pre-meditate your selection for best results.

Last but not least, the emojis should directly relate to the subject line. That makes things easy for holiday promotions, but somewhat more difficult for regular newsletters. Best observe it in this way: the emoji should emphasize the idea. For best practice, add an emoji after the keyword.

Remember at all times that emojis should not make the reading difficult. Subject lines should flow smoothly, with emojis adding a zest.

One Emoji Just Might Not Be Enough

It doesn’t take a genius to deduce that some emojis following subject lines make sense. Free gift offers are logically connected to gift emojis, Valentine offers with hearts (no lack of those in all possible and impossible sizes and colors!), and so on and so forth.

Albeit, there are some cases of exaggeration, professional marketers never make that mistake. In actual fact, research has shown that the full potential of multiple emoji combinations is yet to reach its peak. As ever, the case is linked to human psychology, and so far as we know, we are yet to discover much about our brains in times to come.

As regards to common associations, some common pairings naturally come to mind. Travel agencies, for example, often use the plane emoji. Not only does it suggest pleasant holidays, but it also refers to new interesting places, easy transportation, etc.

However, sometimes common sense tends to get tired. A great number of studies show that emojis from the same group (food, beverages, weather, animals…) are more frequently paired among themselves than with emojis from different groups. It may make sense for Pizza Hut, admittedly, but not for businesses from other industries.

Most Popular Emojis

With the variety of emojis to choose from (and let us not forget that the list is getting bigger by the day, if not by the very minute), the question of most popular emojis might appear difficult at first. However, once again relying on psychology may help. For one thing, people revere in positive emotions, so it shouldn’t come as a surprise that smileys, hearts, suns, gifts, and a variety of food and beverages are usually more than welcome, no matter what message they accompany.

Are We Overdoing It?

As for emojis in subject lines, simplicity wins. The picture below illustrates most popular emojis among Apple users (emojis are displayed differently on different devices, and in case of browsers not supporting Unicode, they’re not displayed at all):

It also turns out that cultures do have a say in the choice of favorite emojis. Facebook data show that Canadians and Australians cherish birthday wishes the most:

Bottom line? Personalization. Knowing your customers’ preferences is the best way to boost sales, and knowing their favorite emojis can only help in that matter.

Don’t Expect Miracles From Emojis

As the case of The Emoji Movie shows, not all emoji uses are welcome (or indeed tasteful). The movie proved to be a huge fiasco, even with some big screen names behind it (take only Patrick Stewart (the Poop) as an example). To make things worse, it was the first animated film in 38 years to “win” the title of the worst picture of 2017 at the Golden Raspberry awards. The official statement reads that the movie showed “toxic-level lack of originality.”

Take note, marketers. For although emojis are all the rage these days, overdoing things is certain to backfire. Don’t overpopulate subject lines with the wannabe kawaii content; rather, do your research.

Marketing companies have spent incredulous amounts of time analyzing the use of emojis across countries, industries, media and occasions. Many findings are conclusive and some common sense applies, too. I.e., going by emotions, the most popular emojis are ranked thusly:

  • Emojis portraying joy (31 percent)
  • Emojis portraying disgust (21 percent)
  • Emojis portraying sadness (16 percent)
  • Emojis portraying fear (15 percent)
  • Emojis portraying surprise (10 percent)
  • Emojis portraying anger (7 percent)

Mind the Display

One thing to keep in mind when it comes to emojis is that different devices and browsers display them differently. The infamous plain square everyone has seen way too many times is the thing you wish to avoid.

The easiest way to know if your emojis will be displayed properly is to send a test version of your message to your email account. Simply look at the message from different devices (desktop, laptop, mobile devices) and browsers (at least the most popular ones).

When you open the message in an email client, the emojis are displayed based on the client’s specifics. Different email clients may present emojis in a visually different way or not support them at all. Take Gmail as an example. It styles emojis in a more designed way than the more generic versions of, say, Yahoo and Outlook.

When accessing your inbox from a web browser, the emojis are displayed based on the web browser’s specifics. Commonly used emojis are mostly generic, with slight differences in coloring, rather than styling.

Finally, when accessing your inbox on a mobile device, the emojis are displayed based on the device’s specifics. Mobile devices usually alter the style of the emojis as to match the look of their brand.

Simply put, emojis are like fonts. If your email recipients don’t have the font installed, a default version will be displayed instead. In case of emojis, most often that means a generic square.

Instead of a conclusion, couple appropriate emojis with the message you’re trying to get across and watch the open rates boost. Mind your manners and don’t line up too many happy faces (visibility matters!).

Ecommerce development journey

How To Start An Ecommerce Business With Zero Investment

How to start an ecommerce business with zero or no investment

The internet is an incredible resource. In business specifically, it has made everything easy. Anyone can start a lucrative online business—anyone with a computer. Today there are many tools you available which you can use to build an online business with inbound online marketing that makes the technical work significantly easier than it was before.

You can likewise live anywhere you want, set your very own schedule, and work as little or as much as you need, based on how quick or big you want your business to grow. No business or marketing experience is required either.

Best of all, unlike a brick-and-mortar business, you don’t require a lot of startup capital. Actually, you can get your organization up and running with no cash at all because so many free services encourage the possibility. For instance, you can set up a blog or an ecommerce website for free using Builderfly or WordPress.

And this is only the beginning of the many available no-money ecommerce startup solutions. Let’s consider four of the top approaches to start an online business and make money online with little or zero investment at all.

Affiliate Marketing

This business is great if you are good at selling something. For affiliate marketing, the site is not necessary however great to have. Now you need to pick some products where you can get amazing commissions. You need to sell the product from your website or with your link and you will get a cut for each deal.

For instance, Amazon offers an affiliate commission on its products. Now if you have displayed a banner of a recently launched book on your website and someone buy that, you will get a commission on that.

So in affiliate marketing, you don’t need to build up any product or provide any service and still, you can make good money. You can discover good products on portals like ShareASale and Clickbank to promote and get great commissions.

Podcasting (Minimal investment)

Podcasting has turned out to be popular in recent times with a lot of people starting up new shows every day.

Fortunately, as the business continues to grow in popularity, a ton of podcast hosts are finding many brilliant ways of monetizing their shows, incorporating landing extraordinary deals with advertisers and selling services and goods to their audience.

In the marketing industry, the minute you mention podcasting, John Lee Dumas’ name will consistently strike as he has built an inconceivably successful business around his podcast.

John hosts Entrepreneurs On Fire where he offers lots of useful information on entrepreneurship and business.

Dropshipping (Minimal investment)

You don’t need a warehouse loaded up with inventory to maintain your own business.

Dropshipping is a decent way to start your own business on a budget without owning a single item. You simply need to get pre-existing items from a supplier and let them deal with everything else, including satisfaction, packaging and dispatching.

With dropshipping, you can run your business from anyplace because you needn’t bother with a warehouse. Your store doesn’t need to stock products in any physical location.

When someone buys an item from you, you make an order with a third-party on behalf of your consumer, and the third-party handles everything else.

Launch An Online Course Or Membership Site

Building and selling online courses is a fantastic way to create a passive income.

Even though it’s one of the most provoking ways to make money online, if you’re able to make a popular, value-filled, and enlightening video tutorial, you will be making a profit from it for quite a while.

To launch your own online course, you first need to think about a decent topic you understand very well and can simply teach someone without any preparation. It could be anything – bead making, web development, list building, dog training, mobile app development, and so forth.

The next thing to do is to get a video editing app like Camtasia which makes it simple to make professional-looking videos. After that, all you should do is upload it to someplace and promote it.

A good example of someone benefiting from this business model is Jon Morrow of Smart Blogger. Jon has launched numerous online courses throughout the years including Guest Blogging Certification and Serious Bloggers Only.

Putting It All Together

The trick with any online business is to ensure you’re in a profitable niche market. So be sure to watch out for trends, check out bestseller lists on sites like Amazon, and think about what people are talking about on social media.

Important: One thing to remember is that you don’t need to restrict yourself to only one of these ecommerce opportunities.

Begin with one and get it going. Then add new revenue streams as you’re capable. That will grow your income and guarantee that you have something to fall back.

How to increase your social media engagement

Generation Y And Their Relationship With Social Media Brands

What Is The Relationship Between Millennials And Brands On Social Media?

Here is an article about six types of millennials – people born between 1980 and the early 2000s, accustomed to technology, the rapid pace of life and new impressions, and how to use this knowledge to promote brands on social media.

The interest in Generation Y has been actively exploited by the media lately, covering this topic from the perspective of marketing and branding to the context of sociology, psychology, and HR.

All while thanks to mass media, many perceived the wrong image of these people. Hello, Dream Reach Media.

Genius and stupidity, self-centeredness and love for one’s neighbor, entrepreneurial skills and infantilism as the characteristic features of Generation Y are sometimes condemned or encouraged but always cause a lively reaction.

We decided to put everything on the shelves: to clarify the controversial points and tell how the theory of generations helps to build their work in social networks.

Fathers and children: a different perspective on the issue of generations

One of the main points on which there are differences not only in the media but even in the materials of significant researchers – the boundaries of Generation Y.

Some say people born from 1980 to early 1990s belong to Generation Y. And those who were born in the late ’90s consider themselves to be representatives of generation Z. Others are pushing the boundaries to 1985-2005. In search of the truth, let us turn to the source.

Generational boundaries are clearly defined and justified by the so-called generational theory developed in the early 1990s by the Americans Neil Howe and William Strauss. Later this theory was adapted for other countries.

According to the theory, the “duration” of one generation is 20-22 years. Every 20 years, a new generation of people appears, whose values are fundamentally different from those of their parents and grandparents.

It is interesting to note, that the change of generations occurs only four times, forming an 80-year cycle.

Four generations in the cycle change like seasons and repeat themselves again. This has been happening for many hundreds of years. Howe and Strauss’ research describes this pattern from the end of the 16th century – the time of the birth of the United States – however, researchers claim that this pattern was relevant long before that.

The 80-year cycle represents four archetypes of generations:

  • Artists
    • The personality of Artists is formed in the epoch of reaction and strict authoritarian control by external forces, be it the authorities or parents.
  • Idealists
    • Idealists grow up in an era of economic upturn and stability
  • Nomads
    • Nomads are at a time when the wind of change begins to blow and old values are crumbling.
  • and Heroes
    • appear in crisis to create a new world on the ruins of “old life”. As Franklin Roosevelt has said, some generations have been given a lot, and from others, a lot is demanded.

different type of Millennials

What kind of archetype does Generation Y belong to?

Heroes of our time

The archetype “Hero” in the 20th century was embodied in two different generations. This is the so-called “greatest generation” – people born from the 1900s to 1920s.

“Heroes” in the literal sense of the word, protecting, changing, building a new world. Born in an unstable era of power shift, revolution, global upheavals, the representatives of “The Greatest Generation” went through at least one war.

After 80 years, the cycle was repeated. Heroes of our time – Generation Y, or Millennials.

Coworking, smoothies, startups, beards, seals, that is.

The archetype “Hero”, of course, manifests itself differently than 80 years ago. The heroism of Generation Y is in the denial of authorities. In believing in oneself and one’s abilities.

“I’m not ready to spend tens of years on boring work” attitude.

Dynamic, thirsty to know the world. In the prevalence of spiritual values over material ones. In the entrepreneurial spirit.

Millennials grew up in the period of epochal changes: liberalization, globalization, the rapid development of digital technologies, the rapid spread of the Internet and the global financial crisis(es).

Hence the readiness of millennials for change, disbelief in long-term prospects and denial of authority.

Cynicism, self-confidence, infantilism, and optimism: the Millenials experienced a period of relatively stable 2000s.

The information revolution makes young people free and confident. Technology allows one person to compete with big organizations: hackers are against corporations, bloggers are fighting newspapers, terrorists are fighting with states, YouTube users are fighting film studios, and application manufacturers are fighting entire industries.

The Millenials are immune to advertising, and traditional marketing tools are less ineffective.

Generation Y does not watch TV, hardly listen to the radio, do not dream of working in a bank, and do not believe in propaganda.

Five years later, Generation Y will be at the most active age (purchase power-wise). It is they who will produce the lion’s share of GDP, spend money on quality clothes, travel, invest in the education of children and get involved in the mortgage.

A business that will not learn how to communicate with them will be out of competition relatively soon enough.

Different Types of Millenials

The situation is complicated by the fact that there are a lot of Generation Y people and they are different.

Millennials are considered to be the most diverse generation in history. Hence the contradictions in their characteristics.

Today there are 17 MILLION Millenials in the UK and 72 MILLION of them us in the US.

It is obvious that, in addition to the common features inherent in the generation as a whole, we can also highlight some features by which it can be segmented.

In 2012, The Boston Consulting Group conducted a study called ‘The Millennial Consumer‘. Four thousand Millenials between the ages of 16 and 34, as well as older generations,  took part in the study.

Not surprisingly, the answers varied among different ages, social status, income, and gender: their attitudes to technology, communication, media consumption, and marketing.

The result of the research was the selection of 6 types of Millenials. Distinctive features of social behavior formed the basis for the conventional names of these types:

  • Hip-ennial;
  • Gadget Guru;
  • Clean and Green;
  • Oldschool;
  • Millennial Mom;
  • Anti-Millennials.

 

Who are the different segments of Millennials in the USA?

 

Each of the above has its own peculiarities of online behavior. Let’s go in order and find out how with whom and what is better to talk.

Hip-Ennial or “Knowledgeable”

The global insight of this audience sounds like “I can change this world”.

But they say much more than they do. Among the “Informed”, girls dominate. In social networks, they are very active, and they prefer to “like”, “share” and comment rather than write their own thoughtful (or not so) texts.

“Informed” is a very fertile ground for the spread of all kinds of viral activities. For example, from charitable organizations. Remember who most often repost calls for help for dogs, grandmothers, and children among your friends, and you will find a bright representative of the “Informed”.

Gadget Guru or Advanced

“It’s so great to be me!” – is immodest, but they really think so.

These guys (well, mostly guys) want to be independent, make good money and buy cutting-edge gadgets with that money.

That’s right, the main thing is not to be driven, but to lead by yourself. You create most of the content on the web, trying to emphasize your success and follow the trend. And you will be especially pleased if the brand will demonstrate a special personal attitude, will listen to your advice and will communicate with you.

And even better, if among your friends there will be an “evangelist” of the brand and will tell about the most secret novelties and share the promo code.

Millennial Mom or “Moms of Millenials”

“I like to do sports, travel and spoil my child.”

Millennial moms are very active. For them, the child is not a reason to stop self-discovery, but, on the contrary, a driver of personal growth and development. As for the behavior in social networks, they find enough time to produce tons of content.

However, the topics they are interested in are limited to a very clear circle: travel, health, family, education. Politics and economics do not interest the “Mom” archetype until some events start to affect them directly.

Millennial Mothers is a very interesting audience that spends X2 money on itself and its children. If you want to reach them, try to get them to communicate through their reputable bloggers and celebrity moms.

You can communicate directly with them, but it will make an effort to earn their trust.

Clean and Green or Green and Fluffy

“I care not only about myself but also about the world around me”

We called them “Green”, which is the absolute truth, and “Fluffy”, which sometimes does not quite correspond to the truth. Because sometimes they can be quite belligerent.

It’s worth the trouble of being alive, ready to pick up the wave and get involved in the scandal on Facebook pages. The Greens won’t trust you until you prove that you’ve actually reduced emissions. Hello, Volkswagen.

If you want to consolidate the audience of the Green People, give them the opportunity to work for you for free. Let them bring batteries, come up with a recipe for a new dish or tell their friends what a good job they are doing.

Anti-Millennial

“I’m too busy with business and family to think about anything else”

Yes, they don’t care about politics, ecology and public organizations, and at the same time, about your Facebook.

Of course, they use the Internet, maybe they even have profiles on social networks, but they are, as they say, “empty”: a picture instead of an avatar and 10-20 friends.

If your product will interest these harsh guys, they will subscribe to it, but do not expect much involvement from them.

Old-School Millennial or Conservatives

“Social networking is too impersonal, and let’s get together and have a coffee!”

These are Millenials who just pretend to belong to Generation Y. Well, they like live communication, do not feel comfortable in social networks and do not understand how to call a taxi through the application.

Editor’s note: do such people even exist?

Maybe some of them even have a home phone and TV (lol)

If your target audience is Conservatives, try to use the classic media – TV, newspapers, magazines – more, otherwise, there is a risk that you will not reach them at all.

To sum it up

As you can see, six groups of millennials are quite succinct in describing the main types of people who are now between the ages of 14 and 33.

Generational theory is most useful in two cases:

  • first, when you are looking for a consumer insight for your target audience,
  • and second when you want to set up a dialogue with the audience through social networks.

Simply describe the target customer as accurately as possible and without illusions. Then find the definition that he or she falls under. Many answers will come by themselves.

Over to you.

BTW, are you interested in some practical ways to address the Generation Y?

If so, I recommend checking out 7 steps to optimize your website for Millennials

 

Authors bio:

Dmitrii B. is the CEO and founder of GRIN tech – a full-cycle digital agency doing design, marketing, and development alongside white-label agency & media outreach solutions.

what is the value of publishing business blogs?

5 Reasons Why Your Website Visitors Are Not Converting

5 Reasons Your Website Visitors Aren’t Converting to Customers

With internet use growing rapidly around the world, your website is the perfect place for you to boost sales.

But as we all know, traffic doesn’t automatically lead to sales. You need to have effective conversion strategies in place for this to happen, which most of us measure with the famous “conversion rate” statistic.

But, as you might suspect, this is much easier said than done. The average conversion rate across all industries is just 2.35 percent, with the best of the best converting visitors at a rate of just 11.45 percent.

These low figures shouldn’t discourage you, though, for while the average conversion rate is less than 3 percent, the top 25 percent of businesses convert at around 5 percent.

This means that a modest increase in your conversion rate can take you from the middle to the top of the pack rather quickly. And making this type of improvement is not as daunting as it seems.

So, if you’re having trouble converting website visitors into customers at the rate you would like to, then consider the following things that might be holding you back.

Lackluster Calls To Action

Calls to action (CTAs) are the backbone of your conversion strategy. These are you direct pleas for people to do something, and if you don’t nail them, then you’re going to struggle to convert people.

So, then, what makes a good CTA? Here are a few things to keep in mind:

  • It’s easy to find. Don’t make people work even the slightest bit to find your CTA. Put it front and center and make sure it pops from the page without being too gaudy.
  • Make it a button. Buttons are fun and exciting, and they do a better job at converting people than a generic link.
  • Use clear but inviting language. “Buy it now” and “get it now” are certainly ways for you to be clear, but these are considered to be “high friction” because they put people in a position where they feel obligated or pushed, and this usually causes recoil. As a result, go with something like “Get your free proposal now” or “Sign up for a demo today” These are clearly inviting action, but they do a better job at making clicking feel like the user’s idea and not yours.
  • Don’t be generic. Ideally, you’re offering something unique, so your CTA should be more unique than “buy now!”

It’s easy to think this stuff doesn’t matter, especially if you feel good about your product. But many business leaders who think this way leave money on the table because they don’t see how their CTAs either push people away or don’t create enough urgency to be effective.

Poorly Communicated UVP

Successfully converting people into customers means clearly communicating your Unique Value Proposition (UVP) to everyone who comes to your site.

In other words, what do you do that’s different than everyone else? And how is going to impact the lives of your visitors?

If the answers to these questions are not abundantly clear on your landing pages, then your conversion rates are going to be lower than you want them to be.

Remember that you only have about ten seconds to catch someone’s attention when they land on your site. So if you are making people wait to find out what they stand to gain as a result of landing on your page, then you can expect them to bounce before they’ve had the chance to spend even a single penny.

Misaligned Content

Another conversion key is making sure you’re giving site visitors what they want from you.

This involves making sure your content aligns with where your visitors are on their journey, and it’s part of the reason why it’s so critical you have an intimate relationship with your customers.

For example, if you’re bringing in people who are still in the initial stages of buying something, i.e. they’re shopping around and informing themselves, but your content is very much “buy now,” then you’re probably going to struggle with conversions.

If this is the case, then you have two approaches you can take. The first is to switch your strategy and start targeting people who are further along in the sales journey.

This might mean going after different keywords, or it could consist of targeting different groups on social media. Either way, the idea is to try and get different people to your site, or, in other words, you’re trying to attract people ready to spend some money.

The other option involves playing a longer game. If someone comes to your site looking for information, then give it to them. But perhaps make use of a popup or another CTA asking them to sign up for your newsletter.

Make sure they know what they stand to gain from signing up: more information about the topic they’re researching.

And then once you’ve gotten them to join your list, you can use drip marketing and other email campaigns to get them back to the site when they are further along in the journey and ready to spend.

Of course, the second strategy is going to take longer to produce returns, so keep that in mind when deciding which approach to take moving forward.

Unconvincing Copy

Copy is everything, and don’t let anyone ever try to convince you of anything else.

Obviously you need to have good products, too, but copy is going to be the difference between your page being inviting and convincing, or dull, pushy, and uninteresting.

Unfortunately, there is no tried and true method for creating good copy. If there was, then it’s likely a lot of us wouldn’t have a job anymore.

But what you can do is start testing things out. For example, you can run some A/B tests using different types of copy to see if one form produces better results than another.

Consider making changes to tone, voice, style, sentence structure, sentence and paragraph length, word complexity, and anything else you can think of.

This will help you get a better idea of the types of content that resonate well with your audience, and then you can use this information to adjust your content so that it’s more effective at converting people into customers.

Confusing Site Design

We must always keep in mind that web users have short attention spans. If they aren’t immediately satisfied with a page they’ve landed on, then they are going to leave.

It’s that simple.

A confusing site design will cause people to click away almost instantly. People don’t want to have to work for the information you are promising, and they are even less inclined to put extra effort into spending their money.

As a result, make sure people can easily and intuitively click around your site, and also ensure that it’s easy for them to get back to you money pages should they spend time reading elsewhere.

This also applies to CTAs. Place them towards the top of the page, and make sure they are isolated and clear. Burying these important phrases deep in your content is only going to frustrate people, and this will keep conversion rates maddeningly low.

Trial and Error

The tactics discussed here will certainly help you improve your conversion rates. But be aware that this is very much a business of trial and error. You can’t really know how people will react to something until you present it to them.

However, doing this will allow you to learn more about what works, which will provide you with a clear marketing strategy for improvement moving forward.

About the author: Amber Johnson is a writer who specializes in digital content. She knows the power of content marketing and the importance of capturing the imagination of potential customers.

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How Can Email Marketing Influence Your SEO Ranking?

7 Successful Ways Email Marketing Can Help Influence Your SEO Ranking

Not everyone is knowledgeable with the connection between email and SEO marketing. After all, the search engines don’t crawl or rank individual emails sent, and just because you have a large subscriber link doesn’t mean your website will rank higher.

BUT, effective email marketing strategies is a great tool to keep your audience engaged, also wielding traffic in ways other marketing strategies can’t do. When using email correctly, it can enhance your SEO initiatives!

But the question is: How does email work with SEO and influence your ranking, for better or worse? I’ll be showing you the different benefits and successful ways good email marketing strategies influence SEO rankings.

Seven Ways Email Marketing Influences SEO Ranking

Email marketing is usually used to increase engagement and encourage people to follow your call-to-action. But if you can use it more creatively, then you can get more out of your strategies and improve your SEO ranking as well.

How does email affect SEO rankings? Here are the seven ways how:

  1. Personalizes Your Email Content

High-quality is crucial in both SEO and email marketing campaigns. But for email marketing, your content needs to be personalized, catching the attention of the right audience. Sure, you can blast advertise new content across social media, but it won’t be relevant to everyone who sees it.

By sending personalized content to email lists based on their demographics and interests, it increases the chances of email receivers to follow your call-to-action. And of course, this would amplify even more positive SEO ranking results. So when trying out a new email campaign, segment your email lists and make it even more targeted and relevant to the right people!

  1. Improves Your On-Site Engagement

You aren’t able to send dozens of emails on a certain keyword and hope that you can rank higher for that certain term. But with helpful marketing resources and a campaign, it can help attract your searchers for different terms.

While email doesn’t help your website rank higher in itself, emails with incentivizing comments and efficient sharing can get your website moving up through better engagement on your website.

You can do this by encouraging your target audience interested in specific niches to check your blog articles related to such topics. Send a mass email sharing the informative webpage and encourage them to read and leave a comment, or to share the page.

This can help gain more viewers and significant traffic to your website, and more interaction can equal better rankings.

  1. Creates a Content Hook

Email marketing is an excellent way to have your audience read posts and share your content! But besides getting the reader’s attention, you can actually encourage more engagement with more content pieces.

By using email campaigns to promote your different social media accounts, it can have you grow your following organically. This can lead to more promotion of your other content pieces, which results in better SEO rankings from the views, shares, comments, and other forms of interaction. All you need to do is to encourage and mention your other website accounts!

  1. Maintains Highly-Engaged Email Lists

You don’t only get to create relationships with your target audience and customers through social media. You can also do so with a good email marketing campaign, keeping your contacts and email lists engaged. These are the people that would actively open and read through your emails, even interacting with the content later on.

It’s possible to work on your email list and create the right content to get loyal and engaged email subscribers to follow your call-to-action. With highly engaged email audiences, the more they’ll follow your call-to-action, checking your website and content for new updates, thus improving your SEO ranking.

  1. Boosts Your Engagement With Call-to-Action

The personal nature of all emails makes it a suitable place to add your call-to-action. That’s why you probably notice a lot of email newsletters from different brands having the compelling CTAs, which can bring you and other subscribers to their website to interact.

With a good email marketing strategy and effective CTA, you can have your email subscribers do the same as well. Encourage customer reviews after they’ve transacted with you, more comments on your social media or content, and even use segmentation in the long run to target active contributors!

  1. Reverse-Engineer Keywords

When reverse-engineering keywords, you’re thinking of the words your target audience searches online as you create your email newsletter. You’ll need to incorporate such keywords which help with your email and SEO campaigns.

By incorporating such keywords to your emails, you place in phrases people are thinking of rather than one best phrase. This will give people an idea to search for such phrases online or to check your website to learn more about it.

  1. Gives Your Content a Second Life

Your emails have a bit of your content in their inbox, so it’s time to take advantage of it as much as you can. You’re able to put in blogs or small tidbits of information on emails, or even creating smaller batches of emails as your blog posts.

Besides that, you can put these emails as an archive accessed from your website got to give access to people on your email content. This encourages them to subscribe and learn more from your emails, too!

 

Wrapping It Up

Now a lot of business owners and marketers realize just how beneficial email marketing is. From increasing engagement down to improving your SEO ranking, efficient strategies can bring success to your business and online presence. You just have to become more knowledgeable on who you’re sending it to and what kind of emails you’re creating.

Hopefully, this article on email marketing encouraged you to begin strategizing and taking advantage of emails now. So don’t wait any longer and begin learning more about how email marketing works from reputable companies like SketchCorp. Brisbane now!

If you have any questions or want to share your own experiences with email marketing, do comment below. Your thoughts are much appreciated.

6 essential SEO measures to make your business a success in 2018

5 Effective Tactics to Build Your Online Influence in 2019

5 Effective Tactics to Build Your Online Influence in 2019

Companies and solopreneurs are continuing to battle it out in the online world in search of higher recognition, trust, and reputation. Needless to say, achieving these goals is becoming increasingly difficult as the years go by, as the oversaturation of the online marketplace makes it difficult for brands and individuals to stand out from the crowd, let alone influence online audiences. Nevertheless, it’s important that you invest time and resources into growing your online reputation and influence if you are to become the leader in your industry.

Luckily, there are some effective ways and best practices you can use to achieve this. Today, we’ll be going over the five tactics that will help you build your influence in the online world, stay competitive, and most importantly, keep your customers coming back once you convert them. Here’s what you need to do.

Understand the audience and their needs

Every good business decision starts with meticulous research. It might not be the most exciting of tasks, but it is nonetheless one of the crucial elements of a successful digital marketing influence strategy. After all, how are you supposed to know what your audience responds to best if you don’t research their habits, their likes and dislikes, or if you don’t keep close tabs on your competitors in order to discover lucrative opportunities for your brand? So as you can see, there is a real need to start this process with research.

Here’s a quick checklist to make the process as efficient and effective as possible:

  • Define your buyer personas. Make them as detailed as possible.
  • Discover the key emotional triggers the persona responds to. Remember, to be influential, you need to empathize and resonate with the audience.
  • Ask for honest feedback and listen to what the online world has to say about your brand and niche.
  • Make a list of your primary competitors and identify the winning strategies that they use.
  • Extract actionable reports from these insights to formulate a framework for your digital influence strategy.

Build your brand’s reputation

To be influential nowadays, you need to have a recognizable brand. Good branding can make the difference between long-term success and bankruptcy, and it will help your company become an influential figure in the industry. Now, branding is not a short or inexpensive process, so you will need to allocate resources for this project early on – more on that crucial step in a minute. Nevertheless, it will be essential for the success of your strategy.

Start by defining your brand’s unique personality and identity, making sure that you define the values that make it relevant in the hearts and minds of your demographic. For the brand to be influential, it needs to project the image of a leader in the industry, so you’ll need to create a tone of voice and a set of brand messages that will portray that image effectively, especially as you start to disseminate your brand across social media and other platforms.

Allocate your finances properly

The most important element is, of course, money. For every strategy you plan to effectuate, you need to allocate a certain amount of financial resources – you need to invest in your brand. To make sure you have enough money on hand, consider all viable business finance solutions in your industry and niche, making sure to research the best financing options for your specific needs.

Modern business finance is not just about minimizing expenditure while boosting sales, it’s also about forecasting, demand sensing, invoice factoring, taking out loans, and more. If you can secure the funds, then you can safely build and effectuate any digital strategy, including this one. You will need to allocate funds for market research, proper branding, and influencer marketing for starters before expanding into other areas.

Boost your email marketing game

Building influence in the online world is not just about getting noticed on social media or boosting the shareability of your content on popular platforms – it’s also about those direct lines of communication you open between you and your audience. This is one of the reasons why email marketing is so popular nowadays, as it allows brands to communicate directly to the individual. However, you need to master the art of email marketing in order to boost your email effectiveness. Grow your subscriber list over time, and don’t forget to emphasize personalization to ensure your emails get opened, and that they engage the recipient.

Leverage social media and influencers

And finally, don’t neglect the power and potential of social media management to expand your brand’s reach, strengthen its trustworthiness, and boost word of mouth. Stick to regular posting on all relevant social media platforms, and be sure to engage with your audience in meaningful conversations – don’t just publish a post only to forget about it.

Complement social media management with influencer marketing to maximize your brand’s potential in the SM world. Look for those micro influencers that boast a medium-sized, loyal following. These are the influencers whose word carries weight, influencers that will amplify your brand’s voice and drive potential customers to your site and social media pages.

Wrapping up

Influence is a valuable commodity nowadays, and brands are struggling to build it in the wake of rising competitiveness in the global marketplace. Despite the oversaturation, you stand a good chance at building an influential brand if you implement these effective tactics.

influencer marketing tips on Instagram

10 E-Commerce Content Marketing Examples For 2019

10 E-Commerce Content Marketing Examples For 2019

For those who own e-commerce websites, you probably already know how crucial conversions are to survive! By positive conversion rates, you can build traffic which can turn into leads and/or sales. Sure, traffic is critical, but it’s not exactly what pays the bills: It’s the quality lead-generating traffic that does.

Without conversions or with low-quality ones, your e-commerce store and website can’t survive regardless of the number of people visiting. That’s where content marketing comes along, with the ability to increase conversion rates by up to almost six times than usual.

How does content marketing improve your conversion rate, though?

With good content, you can connect with customers, which is also just as crucial as your leads. Customers want to feel the connection with a company and want to be engaged with them. With good connection through content, it can increase engagement AND brand loyalty, boosting both conversion rates and sales.

That’s why it’s crucial to begin content marketing now if you haven’t yet! If you’re wondering where to begin, read on as I show you the ten e-commerce marketing examples for 2019.

Ten E-Commerce Content Marketing Examples For 2019

If you’re figuring out what kind of content marketing strategies you can do for your e-commerce website, here are the top ten examples to try!

  1. Pick One Form Of Content First

I highly recommend that you choose with one form of content first before going all out. You’d rather begin with one thing, one content type, and in just one platform. What you’ll start out with depends on your target audience, as well as the product or service offered.

If you’re not sure where to begin, email marketing is always your best bet, which offers the highest returns of investment.

  1. Build a Product and/or Service Guide For Customers

Another form of content I highly recommend you do is a product or service guide. This shows how to use, fix, and assemble your products, so you have to provide all the details. It provides them useful information AND builds their trust with your brand and offerings.

Do NOT use your guides as a way to sell but to INFORM your customers, which will pay off in the long run.

  1. Research On Your Competitors

Check out what your competitors offer and the questions they answer using their content. Look into the format and amount of information given. Afterward, look for ways you can create something similar to it, but with a more unique approach to entice audiences.

Besides researching on your competitors, I also suggest you interview your audience on what they want and need from you.

  1. Create Service Videos and Show What You Can Offer

Nowadays, people are more visually-oriented, so I suggest that you use video when showcasing what you can offer. There are so many ways you can utilize video into your content marketing, which makes it even better to start with!

You can do in-depth webinars, short viral ad campaigns, online courses, or whatever can catch your clients’ and target audience’s eyes.

  1. Understand How the People Buy

It’s crucial to see how your target audience makes their purchasing decisions. This will help you understand what type of content to make which will encourage them to follow your call to action or check out what more you have to offer. Through studying previous customer transactions and how people behave online, you can get an idea of what they want and what influences their choices.

  1. Use the Power of Social Media

There are over two billion active social media users all over the world! With that said, learn to leverage it and promote what you have to offer on it, which can reach your target audience to increase conversion rates and sales. Social media is also the perfect way to research about your target audience to find out there purchasing habits.

  1. Attract Buyers With Influencers  

Social media influencers who can promote your product to a certain niche can help create hype. Choose relevant and popular influencers who have a similar target audience as you do, and collaborate. Their many followers can become your new audience who’ll be interested in what you offer.

  1. Customize Your Call-to-Action

You’ll most likely have more than one type of customer persona in your target market. This means you’ll have to adapt your content to all these different audiences and perspectives. You can do that through customizing the calls to action, which can convert twice as much as basic ones.

There are tools like Grammarly which help you customize CTAs to cater to different audiences!

  1. Newsjack All Current Social Trends

In a fast-paced world online, the trends change by the minute! Through newsjacking social trends, or taking advantage of all trends on social media, you can stay relevant and have people see you.

Create ideas which you can leverage using such trends. For example, your staff can make videos doing trending challenges, or you can post updated information about a certain celebrity making news today.

  1. The Takeaway of Content Marketing

E-commerce content marketing is absolutely crucial in raising awareness about your business, brand, and offerings. In your market, you’ll be competing against small and big companies, so it’s best to use all tools up your sleeve.

To increase awareness, content marketing with genuine and informative posts are key. Add visuals, do your SEO research, and combine it with other trending topics, and you’ll be able to get the traffic AND conversion rates you need.

Wrapping It Up

With companies like the Joel House SEO Firm Australia, you can kickstart your content marketing want to get positive results. However, it’s still important to learn it all on your own so you understand the reasons behind such strategies. That way, you know what to do in case you decide to run the e-commerce site yourself.

Hopefully, all these content marketing examples for the year gave you an idea of what to do! So don’t wait any longer and begin incorporating this into your content marketing strategies now.

If you have any questions or want to share your own experiences in e-commerce content marketing, then comment below! Your thoughts are much appreciated.

Alvomedia social media marketing schemes for 2019

Steps to Create Effective Social Media Marketing Strategies

How To Create Effective Social Media Marketing Strategies

Social media has emerged as a vital inbound marketing channel for all the business. Effective social media marketing can help the business to achieve effective brand recognition and increase brand awareness, helps in providing satisfying customer service, improve customer engagement and brand loyalty, helps in increasing conversion rates, increasing brand equity, improves ranking, and also helps in identifying the target audience. Social media not only makes marketing interesting and effective but also ensure greater profits.

In order to succeed in social media, businesses need to market on social media with a strategy. Below are some of the steps that businesses need to take in order to create effective social media marketing strategies.

Setting Goals to Address Biggest Challenges

It is important to figure out what you want out of social media. Hence, brands should set goals that are actually achievable. For instance, some of the actionable goals that businesses can set and conquer are increasing brand awareness, drive in-person sales, achieve higher quality sales, creating a loyal fan base, improving ROI, and analyzing the competitors’ strategy to drive sales and engagement. Keeping social media marketing strategy simple rather than muddling it with too many objectives is essential to set goals and achieve them.

Research Audience

Making assumptions can be dangerous for marketers. Knowing about the audience is important to influence social media marketing strategy. It is important to know what type of content to publish. Some of the takeaways are:

  • YouTube and Facebook are the best places for ads, owing to the high earning user base
  • Most of the Instagram users are youngsters or below the age of 30, hence, sharing interesting or eye-popping content makes sense.
  • User base on LinkedIn includes well-educated people and professionals, hence, sharing industry-specific content can be profitable.

Further analysis is also essential in order to know customer demographics on social media.

Establishing Important Metrics

Social media marketing strategy needs to be data-driven. Engagement metrics are essential to building a meaningful relationship with the followers. Likable content and a large audience are great, however, some of the additional metrics to focus on in 2019 are the number of clicks on the company name, content, and logo, post reach and how many users saw the post, most or widely used hashtags including hashtags associated with the brand, most engagement creating hashtags, users reaction to the brand, content, or hashtag, paid and organic likes from the organic or paid content.

Know What Competitors are Doing

Before creating content it is essential to know what the competitors are doing. Some brands look into third-party analysis tools to know what the competitors are doing and know about their audience. Knowing about the competitors and their presence in the market can help the business decide social media marketing strategy. The goal of the business here is to determine what is working for them and how to adapt to their own campaigns. By analyzing the competition in the market, brands or businesses can set themselves apart from competitors in the market.

The best or simplest way to find competitors in the market is through a Google search by using valuable keywords, industry terms, and phrases. Businesses can use social media analysis tools to track competitors’ content on social media.

Creating and Curating Engaging Social Content

Social media marketing strategy is mostly centered around the content, this makes it important to decide on what is to be published based on the brand identity and goal. Today, the majority of the users unfollow the brand that is over-promoted. Moreover, people or users also unfollow a brand that shares too much irrelevant content. Some content that can be published or included as the social media strategy is video content, infographics, and user-generated content with hashtags.

Making Timeline a Top Priority

Conversations and a regular basis and responding quickly to customer query are important to maintain customer engagement. Ensuring conversation and engagement is important to reach a large customer base. The social media strategies that can be used here are posting the content at the best time to engage. Answering any product questions or concerns as soon as possible is essential to keep customers engaged.

Despite the brand’s average response time is around 10 hours, however, responding within 3 to 4 hours is better to gain the trust of the customers.

Know What’s Working and What’s Not and How to Improve

Analyzing the social media site on a regular basis is essential to know which content is performing well. Looking at the top performing content and tuning the campaigns accordingly ensures long-term success. Real-time monitoring of the metrics behind campaigns allows small changes in social media marketing strategy rather than big changes.

Constant work along with the changes when necessary on social media marketing is necessary to ensure success. Creating the social media strategy and optimizing it with the business growth and learning more about business and customers or audience can help and creating trust and reach a larger customer base.

 

Author’s Bio:

Author: Ritesh patil

Designation: Co-Founder

Company: Mobisoft Infotech

Profile: Ritesh Patil is the co-founder of Mobisoft Infotech that helps startups and enterprises in mobile technology. He loves technology, especially mobile technology. He’s an avid blogger and writes on mobile application. He works in a leading Android and iOS application development company that has developed innovative mobile applications across various fields such as Finance, Insurance, Health, Entertainment, Productivity, Social Causes, Education and many more and has bagged numerous awards for the same.

Social Media – Twitter, LinkedIn, Google+

Why you should hire SEO consultants

How To Rank High Competition Keywords On Google

Ranking High Competition Keywords On Google

If you want to know how to rank for specific high competition keywords in Google I’m going to go over everything you need to know. I’ll show you all my best tips and tactics to boost your website’s rankings in the SERPs.

You need to succeed online and if you run a business you probably want to be found online for what it is you offer. In that case you’re definitely going to want to show up at the top of Google searches but what exactly does it take to get there?

There’s a lot that goes into proper SEO including what you put on your pages itself. How do you structure your pages, what content do you put on your pages and etc. Going into 2019 it’s still really important to have a lot of good external signals to your site which means backlinks.

Alvomedia backlinks are strong signals for good SEO

Earn backlinks or build it the proper way

A backlink is just any time another website links to your site but the other thing you have to know about backlinks is they are not all created equal. Some come from really disreputable spammy sites and some could come from Forbes. On top of that some links are actually called nofollow links which means Google knows not to really count them- they can still help in some ways but they really aren’t counted in the traditional way that Google normally counts a link.

One of the biggest factors that really makes a link help you rank for a certain keyword is the anchor text or the words on the other website that link to your page or form that hyperlink. In this case it would be the words ‘click here,’ and I think the reason it’s such a big signal is simply because that really shows Google what your page is about. Not only are they seeing that keyword on your page but hey this other website thinks your page is so much about that topic that that’s the words that they chose to use to link!

Lots of SEO experts as well as Google themselves kind of go on record saying anchor text isn’t really that important anymore… I think it’s just because they don’t really want you to manipulate it. But so many tests have proved otherwise it is still a very important ranking signal in 2019 so you’re definitely going to want to pay attention to it. That sounds easy right; just build a bunch of links with the right anchor text for the the terms you want to rank for? Not so fast there’s a catch! Google really hates being manipulated and they don’t want anyone to actually go out there seeking links. In a perfect world for Google they want every link just to be earned.

Back in the day Google was not super smart about this tactic so you would just go out and get as many links as you can. Then you would just optimize the anchor text to be the keyword you want to rank for and you were good to go. Since then Google’s rolled out the Penguin update which basically seeks this kind of thing out and analyzes anybody with too many links that say the exact same thing. It looks unnatural like you had something to do with those links rather than a bunch of site owners just liking your content and naturally sharing it. Think about it if 10 different web sites were all to link to your website what are the odds that they would all use the same keyword phrase when linking to your site? Let’s say you’re a pet grooming business, I bet some would use pet grooming salon in your city the name of your business itself or the actual website address. What wouldn’t happen is all 10 of those websites using the same phrase pet grooming salon and London. It’s unnatural and Google’s just going to slap that down. The problem is, if you ever want to rank for a keyword, you do need some of these exact to match anchor text links but you can’t be too aggressive about it.

There’s an art to anchor texts for safe link building

In light of Google Penguin update how to build links safely

I’ll show you the plan I use to figure out how many overall links you’re going to need; how many should be exact match anchor text and how you can go about building them safely.

The first place we’re going to is Keyword Finder. Now, I’m assuming you already have the keywords that you know you want to be found for. If not, I do have a blog post about SEO keyword research that shows you how to find the keywords you’re going to want to use.

Assuming you know the keyword you want to rank for and you’re signed up for Keyword Finder, go ahead and get started.. so let’s keep going with the pet grooming salon in London example. Let’s just type that in there, and what we’re paying attention to are the competition. Basically it’s going to show you these are all the guys that are showing up in the Google search right now for this term pet grooming salon in London, and it shows you the top 10. The name of the game here is just to do a little bit of spying and see who’s here and how likely you are to beat them.

Right at the top we have Yelp- this is very common especially for service based businesses you’ll see the Yelp listings at the top quite often and it’s going to be pretty hard to beat Yelp. There’s no sense to beat Yelp in the term pet grooming salon in London because they’ve got a really high domain authority. What I would want to focus on right here is the top ranking website for London local pet grooming salon, and find out its domain authority. Also find the website’s page authority and citation flow, trust flow. What you really want to look at is the number of links on your competitor’s website and click on them to see all the backlinks they have. Sort out the valuable do follow links, not the nofollow links which are more just standard directory links that don’t do as much good. Now we have a much clearer picture of what exactly your competitor’s do follow links are. Now find out the anchor text as well.

Look at your competitor’s anchor texts and see what they are ranking for. See how many exact match anchor links and if they are over optimised, just know that they could get into trouble with Google for it. When building links, you need to drip them out a bit so they look more natural and don’t build too quickly if you are a new site. If you’ve been around awhile and you already have a lot of links you can probably go a little faster but if you’re brand new it’s going to look really suspicious and shady.

Build links slowly and don’t over optimise!

In week or month one, you’re going to want to focus on basically these trust building links so these are mostly going to be nofollow. They’re going to come from mostly your social profiles and directories. Then in a week or month from there, you can start going for those more Authority links. You’re going to want to move kind of slowly and cautiously. Go for more naked URL so that’s basically just the website address-of your pet grooming salon in London, as well as branded anchors.

Branded anchors would be the name of your business- so if your pet grooming London company is called Perfect Paws London that’s what you would want to use as well and basically you’re going to want to try in week or month two to be building around 20% of the total links you need. Moving on to week or month three, you’re going to continue with those Authority links. You’re going to go for more branded anchors again because that’s your company name. Now you can start by trying for one or two exact match anchors so that’s the keyword phrase you want to rank for in this case pet grooming salon and London. Go ahead and do a couple of those and then do some blended so you’re blending your business name with the key word so would be Perfect Paws salon in London. In this time frame, you’re going to try to build out around 30% of those total links you need. In month four through six, you’re going to want to build in those last couple months with a variety of links. First try to find some related or synonyms to your keyword phrases and use anchor text based on that you know this might be something like pet grooming service in London or best pet salon in London, something like that. Then you can go for a few more exact match keyword phrases and then go for some more of those blended so that would be again be the brand mixed with the exact match.

You want to spread that out getting that remaining 50% of the total links you need and you’ll definitely want more exact match to links than your competition has but here’s the catch- you need to keep those two under 30 percent of your total links. If your competitor has seven exact match links you want at least eight exact matches plus a variety of 18 additional links you know these should be naked URLs branded with your company name, or synonym keywords and related keywords and you might even want more. You also want more total links then your competition.

You need to not only beat them in the exact match links but also beat their overall link numbers. It really depends on your competition level- you may have very little work to do or you may have quite a bit of SEO work to do as you research your competition. It may look like they’ve got way too many optimized anchor text links back to their site- but you don’t want to play that game because Google get smarter all the time. They’ve got new algorithms all the time and you don’t want to be caught with your pants down when they finally do the algorithm update!

It’s really important to do things the right safe way.

Pay attention to the quality of the links

So what about the quality of the links?

You’re definitely going to want to seek out good opportunities not spammy ones, so I want you to focus on websites with a domain Authority of over 20 and a trust flow score of over 15.

Keyword Finder will show you those scores when you’re researching a website. I will warn you that if you submit guest posts for links, those methods do make it kind of hard to control the anchor text that links back to your site. Since you’re dealing with other websites and their editorial guidelines so to get the exact match anchors might be a time-consuming process. You should probably outsource your backlink building.

The good news is you can control that anchor text with the links that a link building company can build for you. I recommend getting their links packages and ask questions about the anchor texts and whether they have control over that.