Category Archives: Branding

Alvomedia Posts related to branding

Tips to building a website for your small business

Why UI And UX Is Vital For Your Digital Strategy

The Importance of UI and UX Design for a Digital Marketing Strategy

It’s a well-known fact that both paid and organic media strategies can bring a certain level of success, but even with these components in place, you should also pay close attention to the look and feel of your website when promoting products, services and your brand. Your aim should be to create designs that users will find pleasurable and easy to use, that are optimized for converting leads, and this is why UI and UX design are the key areas evaluated when aiming to improve performance.

Colours matter

UI design will aid the visually-stimulating UX design on your website by guiding users to contact points through the use of colour, shape, and custom icons. By adding a third, striking colour to your site, important points can stand out which users will see and interact with.

Using limited or similar colours can disguise navigation options meaning that your all-important contact information, forms, and buttons won’t be seen, so make better use of conversion opportunities.

Keep pages simple

The right font can add a touch of something new, fresh, and unexpected to your content, there is however a limit though. Try to stick to the same font throughout the entire website. If you decide to use more than one font, combine similar fonts so that they pair well and complement each other as mixing several types of fonts can confuse and distract users from the content. Standard fonts can be read easily which is the most essential role of a font, branded fonts can be used but be careful to maintain clarity, try bold and italic variations for visual appeal.

Videos, sure!

Videos are a great way to convey information and bring entertainment to a website. Users access the content from different devices however, so make sure they are able to access videos and that they won’t use up a lot of data on mobile devices for example. One way to tackle this is by not having the videos automatically play when loaded, the added benefit is that users feel in control and are not distracted from other important areas. Another thing to consider is the loading time of your video which affects the loading time of websites across different platforms.

Test out your designs

If you apply any changes to your website, make sure you allow new users to test it out before implementing it. This can get you some great feedback from a user’s genuine first impressions which will be the most valid indicator of the current UX of your site. You can monitor their interactions and ask for personal feedback to get the best insight.

As the people behind this master degree in interaction design explain, future designers will continually revolutionise communication and user’s experience which relies on experimentation as much as on tested, proven methods.

A few clicks only

UX designers need to create a meaningful experience that is also relevant to their users. Understanding what your users need, what they value, their abilities, and also their limitations will help you to carve out the best way to respond to their needs and questions, and the most challenging task is for that to happen in only a few clicks.

Don’t make users fumble around searching for answers, information should be clear and easy to find. There should be consistency throughout your site, for example, have a navigation bar in the same place and in the same style on every page, portraying familiarity and giving quick access to relevant information.

Keep pages clutter-free

Easy navigation is the cornerstone of great user experience, make sure to guide the eye’s attention with elements that are arranged effectively and allow for flow, visual hierarchy matters here. Sections should be well organised which always make use of headers, menus should be perfectly visible as well as images and links to other pages.

You can also consider using bullet points and to also break down the content so that it’s easier to read. Always choose usability over aesthetics if it comes to a tough design choice as a nice website appeals, but usability converts.

It’s crucial to make a meaningful connection between your website and your users through an engaging and memorable experience, and at the same time help them get the information they need with ease taking care not to miss opportunities for conversions.

UI and UX design have yet to witness truly exciting developments in the future. Bearing in mind that your website should constantly strive for accessibility, usability and graphic balance will help you build successful strategies for promoting your business operations .

branding mistakes made by new entrepreneurs

5 Critical Branding Mistakes Entrepreneurs Make

Branding Mistakes That Bankrupt Entrepreneurs

  • Why do people pay $7.45 for a coffee while the same quality of coffee is available for $1.60?
  • Why do people buy a $33 pair of shoes when the same style costs around $15?
  • Why do some startups fail despite following all the industry standards?

There is just one reasonable answer to all the above questions: Branding.

Branding is not just your logo, the design, the content on your website, or the market you reach for your business. Branding is basically the perception you create in the eyes of the customers.

Whilst creating this profitable perception, there are some mistakes that can drown you in the open river. I know this because I have been in the same boat as you are right now.

I started as a linear entrepreneur: someone who had no idea on how to do things the right way. My first business was a total disaster.

My friends, my family, all went against me for wasting time and effort with no results at all.

But as humans evolve, I evolved. My second business was also a failure. But this time I learned a few things. Firstly, to calculate the cost before you even imagine materializing your idea. Nowadays there are tools that can estimate your website cost and make your life easy.

Secondly, I realized the power of branding. They say there is no such thing as good branding or bad branding, there is only branding. But I respectfully disagree.

Bad branding can not only jeopardize your reputation, it can also bankrupt your business. Here are 5 branding mistakes you need to avoid while perusing your great idea:

Selecting a terrible business name

We have all heard those crazy business names and regretted clicking on the URL in the first place. While “Oops Hair”, “KidsExchange”, or “Toylet” sounds like quirky names, they won’t attract the right customers.

For you, to succeed, you need to hold yourself from using regrettable brand names. You can use tools like BusinessNameCreator or NameMesh to select some sensible names for your business.

On the other hand, you can use Made to stick strategies to name your business.

The result is to create a business name that coincides with the service you offer.

One more thing you need to ensure is that your name does not sound odd in the market you’re offering. For instance, some names are okay in some culture, while they are taboo in other cultures. Avoid using these types of names.

Stop penny pinching within the business

Many of the business owners treat their staff like hell. And then the staff treat the customers in the same manner.

What you need, is stop penny-pinching every one of them. Treat them well. Give them benefit of doubt, and listen to above well.

If you can, arrange seminars in developing communication skills. If you keep the staff happy, they will keep your customers happy, and it will create a good brand name for your business.

Stop saying “yes” to every branding opportunity

Branding is a high-cost solution. So, it is best, not to listen to every advice that comes along your way.

What happens when businesses don’t have a clear vision of their branding? Companies like Pepsi, brands like McDonalds loose big time.

It is not just about branding everything for everyone. You need to market your brand in the right market and say “NO” to every other branding opportunity.

For instance, if your competitor is trying all the social media tools right now, it is not advisable for you to do the same. You need to focus on just one or two social media platforms.

Create a clear perception for your user

It takes decades to create a brand personality, but it takes just one tweet to destroy a brands reputation.

Beware that anything you do in social media is noted and achieved. That is why you need to be very careful about opening your mouth in social media.

The way you interact with the users will create a picture of your brand among the users. So, you need to plan your every tweet and your every Facebook update that goes in the social world.

Stay true to your brand values and make sure everyone is on the same page.

Avoid the masses in building your brand

Be original. Stop doing what others are doing. What others are doing is good for them, but might not be good for you.

You, as a brand needs to create your own rules and your own identity.

Be original, following the crowd is a fatal error. The ultimate key to your success will be identifying a unique or intriguing selling point and aligning your brand with that, so don’t go with the flow.

Create your own personality. Develop the skills that will single out your brand from all the others in the market.

To wrap it all up…

You need to ensure that you create the right impression when it comes to creating a brand reputation. Your branding is the backbone for your business, and without proper branding and inbound marketing you might face the agony of bankruptcy. And trust me, it is not a road you want to travel.

 

Author Biography:

 Mohammad Ali is an experienced digital marketer and a search engine marketing specialist who is currently associated with Branex, as senior digital marketer and brand strategist.

Powerful reasons to double down on your social media marketing

How to get started with Facebook Blueprint

How to get started with Facebook Blueprint and is it right for you?

With the launch of Facebook Blueprint in 2015, many marketers breathed a huge sigh of relief.

After all, Facebook Blueprint came with a bundle of courses to help marketers throughout the world in gaining an in-depth knowledge of the various determinants of Facebook and Instagram advertising techniques.

As rightly put by Facebook, “online education helps small businesses to flourish” and this is extremely crucial for digital growth. And to provide marketers with the growth ladder, Facebook revolutionised online education with its blueprint.

Quick stat: Facebook blueprint had already received 2.5 million course enrollments by the end of September 2016 and about 2 million registrations.

Additionally, these courses span a wide variety of topics to help newbies as well as skilled marketers.

Here is a complete list of all the different categories under which the courses are offered:

Significance of Facebook Blueprint for marketers

Blueprint courses can help you cut through the marketing noise and gain an edge over other businesses.

And blueprint doesn’t discriminate. As we said, with a wide variety of courses being served, it addresses the concerns of small, mid-level as well as big marketers.

Small business owners often feel intimidated by the world of online advertising either because of lack of resources or due to the absence of a guided path. And Blueprint opens up the doors of Facebook advertising tools by offering them a mix of both.

To Blueprint or not? That’s the question

In the unknown and scary territory of online marketing,

Facebook blueprint can be your guiding light.

And this light won’t abandon you on the way.

It stays with you throughout your marketing journey

and assists you at different stages of the funnel (stages here being awareness, consideration and conversion).

Blueprint certification

Facebook offers two certifications for advertising proficiency called Blueprint Certifications. And these are the only official certifications offered by Facebook so far.

The certification option is flexible as it allows you to take the exam in your area of expertise.

The exam bundle comes with the following three sets:

310-101: Facebook advertising core competencies

  • Tests competency in the skills, tools, advertising policies and best practices to manage Facebook pages as well as adverts.
  • Core requirement for all Blueprint certifications

321-101: Facebook certified buying professional

  • Measures advanced level competency in managing, creating and purchasing ads, ad buying options, troubleshooting ad problems

322-101: Facebook certified planning professional

  • Evaluates advanced level competency in managing pages, targeting audience, audience insights and optimising reach and frequency.

To get the certification, you can take one of the following paths:

The exams cost upto $150 and if you are required to retake the same (in case you fail), you will have to shell out the same amount as previously mentioned.

A number of marketers have already benefited from the blueprint certification programme. What is most interesting here is that these marketers come from diverse industries like automotive, travel, sports, health, and pharma, etc.

So it can be safely said that the tentacles of Blueprint certification aren’t restricted to a specific industry.

Getting started

Blueprint doesn’t require any separate pre-registration procedure. You just need to have a Facebook account and you can get access to all the courses.

This is what creates a strong selling case: not putting up unnecessary gates at the entry points (this is what helped it create 1 million enrollments).

Once you land on the blueprint home page, you can browse through the bundle of courses offered across the different categories.

The Blueprint Saga

Case studies

We took a sneak peek into the Facebook Blueprint archives and it revealed a number of success stories. Let’s take a look at some of them:

Razpacho

A small scale ice cream business reported that it gets about 30-40% of store visits occur through Facebook. The owner gives its credits to the Blueprint courses that helped them create good quality content.

Digitas LBi

By adopting Blueprint Live, the team at Digitaslbi were able to address a number of key marketing issues. Based on the hypothetical clients provided to them, they combined light, sound and motion to create compelling stories.

Healing waters

Project Healing Waters Fly Fishing is a non-profit organization that helps in the rehabilitation of military personnel through fly fishing and similar activities.

With the assistance of Blueprint learning courses, these folks were able to create local and national awareness about their programme by creating pages for different chapters of their services.

Result? 46 pages created and 5K organic likes received.

Quick Recap

  • The learning courses available under Facebook Blueprint can benefit marketers from different industries alike.
  • The offered course set provides learning material for beginners as well as experienced marketers.
  • These courses are designed to equip you for different stages of the marketing funnel.
  • Blueprint Certification can help you cut through the job crowd.
  • The skills required to take the exams are mentioned under the exam section.
  • Depending on the certification path you choose, you can either become a Facebook Certified Planning Professional or Facebook Buying Planning Professional.

Before you go

Enrol yourself in those courses which address your key marketing concerns. Starting out is easy. Create a Facebook account (in case you don’t have one already) and head on to this page. Once you click on the start courses button, once you allow Blueprint to access some basic details, you will be taken to the courses page.

The courses carry one of these labels: beginner, intermediate and advanced to help you pick the right choice.

In case this article has helped you in any way, we would love to hear from you about it. Tell us in the comments below.

 

Social media Links:

Facebook- https://www.facebook.com/RankWatch/

Linkedin- https://www.linkedin.com/company/3478204/

Twitter- https://twitter.com/RankWatch

Website- http://www.rankwatch.com

Bio Content –

Sahil is the CEO and Founder of Rankwatch – a platform, which helps companies and brands stay ahead with their SEO efforts in the ever growing internet landscape. Sahil likes making creative products that can help in automation of mundane tasks and he can spend endless nights implementing new technologies and ideas. You can connect with him and the Rankwatch team on Facebook or Twitter.

 

Blogging for business tips

Retention Marketing 101

Retention Marketing 101: How to Keep Customers Coming Back

There is a lot of talk about how to gain new customers, but not enough talk about what to do once you win them over. If somebody purchased a product from you once, it doesn’t necessarily mean they will come back for the second time. The reason behind it doesn’t even have to be a better bargain offered by your competition, but that the general customer experience you provide may not be up to par. For those who wish to work on their relationship with existing customers, here are a few tips to bear in mind.

Keep it realistic

If you want to give a fair chance to your business and avoid disappointment, objective goals are the essential starting point of your marketing strategy. Only when you have a grasp of where you stand as a company can you find ways to improve and build a strong customer base. You may not have the budget of a large corporation, but your strength is in the personal approach, which is not attainable by many of those companies.

For starters, put yourself in customers’ shoes and try to purchase your own product or service. Analyze the ordering and payment process and check the product description for mistakes and ambiguity. Also, make sure customers are clear about the delivery date, and help them keep track of the ordered goods. These simple customer retention strategies will mean a world when it comes to the customers’ perception of you as a business.

Get involved in Social Media

It almost goes without saying that you need to be present on social media if you don’t want to wonder why your customers abandoned your brand. It’s important that you create engaging posts announcing new products, organize giveaways and spread the word about your brand. Make it into a fun experience and remind the customers of your existence at the same time.

While targeting new customers can be tricky since you need to speculate about their profile and interests, targeting existing ones eliminates this speculation. Social media networks such as Facebook have handy tools that help you track customers in many ways, so for instance, you can target only customers who have visited specific products’ ‘thank you’ pages, meaning that they have purchased that product in the past.

Have your ear to the ground

The customers keep asking questions about something which is self-explanatory? Well, the truth is, it might not be as obvious as you think. Although you have worked hard on your website’s content, you could have overlooked some important detail or you might just not see an issue since you have gone over it a million times.

Improving customer service is vital in maintaining your customer base, so give them an opportunity to air complaints, as well as ask questions. For example, a pleasant and well-informed e-mail and customer success team can do wonders for compiling information on potential changes that you need to make. In addition to that, they assist in establishing a rapport with customers and give some idea about the general attitude towards your brand.

Practice social responsibility

Social responsibility should be a goal to itself, so why not raise awareness about certain causes through your brand? Give your customers the opportunity to participate in different activities and choose a cause they wish to help. It might sound complicated, but there are simple ways in which you can implement it into your marketing strategy and engage as many people as possible.

To illustrate, you can donate a portion of each purchase to be used for meals, medical supplies and clothes for those in need. Alternatively, you can organize an online auction for a limited-edition product and use the accumulated money to contribute to a fund to build schools and hospitals. Honest acts of kindness make a person feel good, and your customers will be grateful for the opportunity to do some good.

Transparency is the best policy

How many times have you heard somebody pledging they will never purchase from a particular store again because there have been some hidden costs or because of a faulty product they couldn’t return? From the point of view of a business owner, regardless of whether this is intentional or simply a mistake, be aware that each customer counts and that a negative review can reach many.

If the customer is right, first apologize and you might also consider sending them a small token. A genuine apology, either via a card, or over the phone, can do much good since it re-builds the trust between you and your customer. Mistakes and small unpleasantries happen, but don’t let them remain unresolved and be the thing the customer remembers the most. Instead, turn them into problems efficiently dealt with so the focus is on the positive and not the negative features of their experience.

In order to boost customer retention, just start with how you would wish to be treated and try to apply it to your business. You might need to improve some things or change others but it is important to listen to your customers’ complaints and questions alike since there lie the answers on how to keep them.

Bio:

My name is Raul, editor in chief at Technivorz blog. I have a lot to say about innovations in all aspects of digital technology and online marketing. You can reach me out on Twitter.

When to hire a digital marketing agency?

When Should You Hire A Digital Marketing Agency?

When Do You Need A Digital Marketing Agency?

Running an online business is not for the faint hearted. Time is of the essence in running a business and many owners feel overwhelmed by the work load. Although most business owners would agree that working on their business is vital to business growth, many are falling into the trap of working in their business. This means taking care of the minor administrative tasks and content creation that keeps the business running smoothly, but hardly helping it to grow.  Digital marketing is one area that requires the special attention of the business owner; it is not only time consuming but also reliant on core digital marketing skills few possess. To be competent in digital marketing, the business owner has to analyze customer data, track their marketing campaigns and manage a smart content strategy. Needless to say, this is an area that requires experience and some serious delegation!

 

Signs you need to outsource to a digital marketing team

 

Two heads are better than one. And a team is better than a pair. This is especially true in digital marketing where agility and the ability to pivot quickly makes the difference between success and failure. Knowing when to hire a digital marketing agency is key to the growth of your business. Here are the signs to look for:

 

1. Your time to do digital marketing is zero

 

Many business owners don’t want to admit they need help. After all, they are superman, or superwoman, with endless stamina for work. Being human places limitations on the hours you can work and be productive. Smart business owners use their precious time to grow the business; they prioritize their time to get maximum results. Digital marketing is very important to a business but it is also time consuming: by freeing up your time from digital marketing, you can accomplish much more in terms of business growth.

 

2. You don’t understand digital marketing

 

If you can’t do it right-then don’t do it at all. Digital marketing requires analytical skills and experience to make it work. Bad digital marketing can harm your business so hire professionals from the start. Correcting mistakes made in marketing can be costly later on and irreparable at worst.

 

3. Your competitors are hiring expert digital marketers

 

Business is competitive and hiring the best brains can give you a competitive advantage. Of course this makes hiring the right people a top priority in your business. Successful businesses look for compatible digital marketing agencies with the right creative/analytical experience to promote their brand. When considering a digital marketing team, ask yourself if they are the right fit, and how passionate are they about working with you?  Hiring the best digital marketing agency for your business can be the greatest business investment you make.

 

4. Your business has plateaued in sales and you don’t know why

 

It’s a sad moment when you realize your business is not gaining new leads or making any sales. Your service and product is excellent and yet something has stalled. It could be market demand for your service/product, or it could be due to marketing. The pace of change in consumer habits means finding new ways to reach them. Multi channel marketing, social media marketing and mobile optimized content could revive your sales. Talk to a digital marketing agency about your existing marketing efforts and where it can be improved.

 

 

5. Your business needs a fresh marketing approach

 

Keeping up to date with data on consumer shopping habits can point you in the right direction for digital marketing. Unfortunately, many businesses fail to realize what their target customers want. Businesses targeting millennial customers found social media marketing to be more effective compared to magazine advertisements and some had to change their marketing approach completely. A well informed digital marketing agency will help your business implement a fresh marketing strategy.

 

6. You don’t like digital marketing

 

Some business owners don’t like digital marketing. Maybe you are one of them and the idea of sending customized emails fills you with dread. In that case, outsourcing this to a digital marketing agency passionate about tracking emails and designing newsletters can be the best business decision you make.

 

7. Your in house marketer is costly

 

An in-house marketer is expensive to hire and do not possess multifaceted marketing skills. Instead of paying up to $100k per head for in-house staff , why not spend the same amount on an entire digital marketing agency? The diverse skill sets and brain power from different people will be more cost effective for your business.

 

8. It requires too much effort to train your own staff

 

Digital marketing requires more than a Twitter account or posting photos on Instagram. Training your staff to be proficient in digital marketing is a major undertaking; they will need to analyze data and learn how to use different marketing software. Furthermore, the time you use in training your own staff can be better used elsewhere. Hiring a digital marketing agency will allow you and your staff to focus on running the business.

 

9. You do not have the marketing tools to measure, track and analyze

 

A costly expense for any business is advanced marketing tools. I’am hesitant to call them an investment because they can be useless for your business or difficult to use. A digital marketing agency will have a full suite of marketing tools and know how to use them for your particular business. This is not only cost-effective, it saves a lot of precious time too.

 

10. You want your business to grow faster

Hiring an experienced digital marketing agency can help you measure your marketing for effectiveness better

As the owner of the business, making the right decisions can impact how fast your business grows. Great decisions will allow faster growth and bad decisions will hinder any progress you have been making. In order to grow your business faster, you need to eliminate the processes and marketing methods that are ineffective. How do you know what is ineffective and a drain on your resources? You need to track and measure every single move. You need to know what contributed to a spike in sales recently and how to replicate that method/or process. You also need to A/B split test which marketing ideas are working or not. Digital marketing is not left to chance, and every move must be measured for effectiveness. If you do not know how to grow your business faster using A/B testing, hiring an inbound marketing agency can help you.

Social media marketing myths in 2017

The Biggest Social Media Marketing Myths In 2018

Myths About Social Media Marketing In 2018

There cannot be any doubts as to the pervasiveness or presence of social media networks in the daily life of an individual today. That is why it is unsurprising for businesses to use social media marketing strategies to garner the attention of customers and convert them into leads. Nonetheless, there are quite a few social media marketing myths that would hinder anyone from pursuing this method of digital marketing.

Social media marketing myth 1: you can be complacent and lazy

Establishment of a profile in a social media network is only the first step to social media marketing. Simply creating it will never be enough. You need to spend time and effort to get people to notice your profile and interact with your business customers through it in order to make social networks an effective marketing tool for your business. Sales and leads will come much later.

Social media marketing myth 2: you don’t have to invest a lot of time

It is a fact that social media requires you to invest a considerable amount of time in order to make your business successful through it. However, the time spent will always be fruitful. After all, the effects of marketing through social media will last for a longer time as you build up a loyal customer base. You will be creating or improving your brand. The benefits of this marketing medium are worth the extensive amount of time that you invest in it.

Social media marketing myth 3: no one has the time for it

It may seem that a considerable amount of effort needs to be put in so that the social networks can be good marketing tools for your business. It does require a lot of effort but that is only at the beginning as you are trying to grasp the basics. Once you become a master of even a few networks, you will find that maintaining your social media profiles and marketing strategies becomes easier. At the same time, you can make use of the various tools available online to reduce the effort you need to put in. Alternatively, you can hire a social media management agency to take care of most of the repetitive activities.

Social media marketing myth 4: older customers shun social media

When social media networks first began to gain mainstream popularity, the number of older people was certainly lower. Be that as it may, it is no longer the case. In fact, according to statistics, the number of such people is rising and the majority of them are also quite active. In other words, you will certainly find a significant number of older customers waiting for you in the world of social media. By avoiding social media, you will be losing out on a lot of potential customers.

Social media marketing myth 5: viral equals success

It is easy to attract customers when one of your marketing campaigns go viral where people begin to share the content without you even asking to do so. There are many companies who invest a significant amount of money to try and create a piece of content which can go viral. However, this is not the only way to become successful at marketing with social media. Your aim should be to ensure that you keep getting a steady flow of visitors and sales through the marketing campaign. This will ensure the steady growth of your clientele and customer base as well.

Social media marketing myth 6: people don’t have time for content

It is often thought by marketers that people are not interested in reading content on social media networks. However, people do read it and content can influence their purchase decisions as suggested by research. Customers can engage with your brand through the content that you have posted on social networks.

Be that as it may, it is important to find out what types of content will be preferred by your customers. Typically, multimedia content such as images can increase the engagement rates more than just text. You need to formulate the strategy based on the preferred content.

Social media marketing myth 7: you have to join every social platform

The number of social media networks has increased rapidly over the last few years. However, you do not need to use all the available networks for your marketing campaign. Such a campaign will be very difficult to maintain. At the same time, it will be a waste of time and resources. Instead of using all networks, you need to find out which of them are being used by your customers. Any social network that has a high number of prospective customers will be one worth creating a profile in. Of course, you need to create profiles in some of the more popular ones such as Twitter, Facebook and LinkedIn as your customers are bound to be using them.

It has become rather necessary for businesses to use social media marketing in order to remain competitive. However, unless you get rid of the myths and misconceptions it will be difficult for you to gain any significant advantage.

Alvomedia London digital marketing agency employs social, content and search engine marketing to maximize your marketing spend. Contact us today info@alvomedia.com to see how we can help your business grow.

What are the biggest myths about content marketing?

Myths About Content Marketing In 2018

Common Misconceptions About Content Marketing In 2018

Content has become one of the most important components of a successful digital marketing campaign. It has certainly become popular amongst marketers due to its effectiveness. Be that as it may, its popularity has also caused a number of misconceptions to rise about it. There are so many myths about content marketing circulating around that finding the right approach to creating content can be a challenge. You need to separate fact from fiction if you wish to make the best use of content marketing.

 

Myth 1: Content must bring in results immediately

 

Content is certainly capable of bringing in new targeted customers to your website for sales. However, it is not possible to see an immediate rise in your sales just by publishing a piece of content. There are various aspects to marketing with content. An effective marketing strategy needs to be developed to ensure that your efforts are effective. The content needs to be created accordingly and promoted. Later, the results of the campaign have to be measured so as to modify the next campaign for better results. In other words, you need to give time to the campaign to start seeing results.

 

Myth 2: Content marketing can be fully automated

 

There are many marketers who believe that it is possible to run a successful content marketing campaign by automating everything. While it is possible to automate a few tasks such the publishing of the posts, it is not possible to automate the entire marketing campaign. After all, there are various aspects to marketing, some of which cannot be automated. Modification of the content to suit the sensibilities of your readers, for example, cannot be automated. If you do automate the entire process, you will be reducing the effectiveness of the campaign significantly.

Myth 3: Content marketing just means blogging

 

It is important to maintain blogs with high quality content and the blogs should be updated on a regular basis as they are vital to marketing with content. Be that as it may, content marketing involves more than just a good blog. There are many other kinds of content that are a part of this kind of marketing. You should select the best ones for your business based on research. Infographics, ebooks, whitepapers, case studies, videos and newsletters are possible options you can use.

 

Myth 4: Content must be viral to be successful

 

While a viral piece of content is beneficial, it is not possible for all your content to become viral. It is impossible to even plan content in such a way. It is not necessary either. The aim of your marketing campaign should be to reach the right audience and interest them. You should avoid worrying about creating viral content.

 

Myth 5: Quantity in content marketing matters

 

It is certainly important to keep creating new pieces of content to keep your marketing campaign running. However, this is not the sole activity of the campaign. You need to ensure the quality of the content and keep track of the engagement and responses of the audience. Simply creating new pieces of content will never be enough.

 

Myth 6: Promoting content is pointless because quality is all that matters

 

Simply producing more content will never be enough to increase the reach of your marketing strategy. Instead, you need to concentrate on the distribution channels. By distributing the content more efficiently and effectively, you will be able to increase the reach. In fact, it is possible to increase the reach while reducing the creation of new content as long as there is a proper plan for distribution.

 

Myth 7: Quality content cannot be created daily

 

Some marketers will tell you that it is not possible to create high quality pieces of content on a regular basis. However, that is untrue. There will be many aspects about your brand and business that can be used for creating content. It is not too difficult to find interesting topics and viewpoints for creating new content. You can conduct conversations with your customers and business members to find new topics to write about.

You can offer solutions, case studies and a variety of other types of content so as to keep the marketing campaign fresh. You can find various methods to keep developing new content. It is possible to hire a content marketing agency to create new and interesting pieces of content.

 

Myth 8: Content is only good used once

 

It is easy to believe that once, you produce a piece of content and ensure that it gets distributed and promoted through the appropriate channels; it will be the end of it. However, the fact is that you can still repurpose the content and use it again. Some blogs can be converted to infographics. Alternatively, you can take content about a single topic and create an eBook out of it. You can even share the earlier pieces of content so that the new customers can read it as long as the content is not too old.

As long as you believe the myths about content marketing, your business will not be able to make the best use of content marketing campaigns. Alternatively, you may feel that such campaigns are a waste from time which is completely untrue.

Alvomedia London inbound marketing agency provides a full suite of online marketing services to improve your business’ presence and revenue online. Contact us today for a quote and consultation. 

Learn our tips for better blogging to improve your blog

Blogging Tips For 2018

Optimize Conversions Through Blogging In 2018

Blogging is an important part of content marketing. You can be a great blogger if you know the basics of blogging on the web. A blog, or weblog, is the best place for self-publishing. The purpose of a blog is to create a platform where you can communicate with your audience in a casual manner. You can get feedback and comments directly from the audience in your blog. Even though you don’t need a blog for your business, having a blog always helps when it comes to spreading words about a company’s newly launched product or any special offer that the company is providing. In fact, some of the most successful businesses use their blog to update customers and offer valuable industry insights.Through your business blog, you can also ensure customer participation in the decisions and thoughts of the company. Thus, you should not ignore the importance of a blog in content marketing.

Setting up a blog is easy. These days there are many blogging templates that you can use for the structure of your blog. You can choose blogging tools, like Blogger, WordPress, and TypePad. Setting up blogs for your website through these tools is easy and convenient.

Setting up a blog is only the beginning. You need to concentrate on high quality content writing to provide relevant information through your blog. This can be referred to as the window dressing of your business! Your blog will provide one of the very first impressions of your business so make it a good one. This you can do by various means. Are you eager to know the ways you can make your blog stand out and increase user engagement on the blog? Given below are a few tips for better blogging to improve your content marketing:

 

Establish your authority with a blog

 

A blog is a good place to establish a brand. To establish a brand you need to get a domain. Think of a good domain name that can leave a long-lasting impression in the minds of your audience. Be creative in choosing a suitable domain for your company.

Choose a well-designed logo for your company’s blog. Make sure to include your company’s logos to the banner of the blog. A logo of the company in the blog helps to create a distinct identity. Potential customers who visit your blog should notice the design and banner of the blog right away. These subtle, yet effective elements of your blog should arouse the interest of the leads to the products and services of your company. You must also remember that the overall look and feel of the weblog should be like that of your website. Be sure to avoid big banners and keep things simple.

It is always good to have a favicon associated with your blog. It gives a unique identity to the blog of your company. You should also customize the template of your company in as many ways as you can. There are dozens of free templates that you can choose for the weblog of your business. However, to make your blog stand out, you need to make sure to opt for a bespoke design.

 

Attract readers with blog headlines

 

Attract and grab the attention of your target audience with attractive titles and exciting headlines for your posts. There should be substantial, relevant information in the blogs that you are creating. You must make it a point to include information regarding your company’s products and services, but in the most attractive and interesting manner. Keep the headlines short and to the point. Just by glancing at the headlines your audience should know what they are going to learn from reading your weblog.

 

Showcase your best blogs in a blogroll

 

There are many companies and entrepreneurs like you who are blogging to promote their business. So, how do you stand out? Tell the readers what to expect from your content, in the form of a blogroll. The blogroll should contain a list of interesting blogs and can also include trending blogs or the most popular ones. You should keep the blogroll format simple and tidy.

Promote your blog through connections

 

To promote your products and services to your target customers, you need to make it a point to create a lasting relationship with your customers through the blog. Through your blog you can establish a relationship and can also talk with colleagues and prospective clients within a single platform. The voice and tone you use will increase the effectiveness of your blog. Your customers will want to buy from a company that agrees with them in values and viewpoints. Blogging is a good way to reach out to your customers. If possible, know their names and address them directly in your blog. This will help to create better relationships with each one of them. Although this seems impossible when you have thousands of customers, you can address a particular customer’s concern in your blog. The best thing about writing blogs is that your customers are your inspiration. Their feedback may even inform the direction of your business, if you want to cater to them as best as you can. You can also exchange emails with them and in addition to this content marketing platform, you can meet them on social media marketing platforms.

 

Actively promote your blog

 

When you are blogging to popularize your website and your products, it is also important that you spread the links on your blog. There are various sites where you can share the links on your blog for people to take note. You can share your link on several high authority social bookmarking sites. This will help your blog to be seen by millions of people, thereby gaining popularity.

 

Alvomedia is a London content and SEO marketing agency focused on ROI and results for our clients. 

What are the millennial content marketing tips for your business?

Tips For Millennial Content Marketing

Tips For Content Marketing To Millennials

Different businesses targets different groups of customers. Marketing strategies for different groups of customers need to be different as well. If you are targeting the millennials or a younger group of customers between ages of 18 and 34 years, there are certain ways to do millennial content marketing. This group of people has a record annual buying power, so sit up and take notice! Targeting millennials is a good content strategy for your business. However, before doing that you need to know that even though “millennials” refer to a specific group of target customers, they are diverse in their characteristics and needs.  Therefore, it sometimes becomes hard to do mass marketing to this group of target customers.  Mass millennial content marketing understands the common traits that are shared by all the millennials. If you want to target the uncommon traits of this group of people, you need to approach them through niche content marketing. Given below are some of the steps that can help in successful content promotion to your millennial customers:

 

Fully embrace mobile marketing

 

It has been estimated that 85% of the millennials in the USA own smartphones.  That is the reason to target this generation, you need to do more mobile marketing. There are certain things to consider while reaching your potential customers through mobile marketing. Make sure that the contents you are using for the mobile users aren’t too graphic intensive. Graphic-intensive content takes a lot of time to load, especially if it is in a slower Internet connection. The type of content you use for your business and brand promotion should be clearly accessible, even on a smaller screen.

 

Target certain social groups more

 

If you are specifically targeting the millennial customer, you must make it a point to advertise differently from the more traditional forms. To reach out to millennials, you must make it a point to get under their skin and do things differently.So, adjust your content marketing and SEO strategies accordingly. Group the millennials according to the social platform choices they have, traveling lifestyle, and those who follow social media personalities specifically.

Millennial Content marketing should take into account the purchasing behaviors and decisions of millennial customers

Make content marketing engaging and relevant

 

This is not just for marketing to the millennials, but to all the target groups of customers. And, the best way to engage and communicate with them is through high quality content and social media. They will not accept your contents on just face value, you need to involve them to take action. Brands that can provide simple solutions to the problems of the millennials tend to become the most popular ones. If you could do that, you can win not just fans, but brand evangelists from your millennial customers. This young group of people believes in and rely on their friends and close acquaintances. So, having young millennials among the list of evangelists helps a lot in gaining the attention and contributions from millennials. This is because, around 95 percent of younger people find friends to be their most reliable source.

These are some of the tips that you should follow to attract millennials towards your business and make them your loyal customers:

  • You know that with strategically aligned content marketing, you can increase customer engagement. A new research data by Kapost confirms that by doing so, user engagement can be enhanced to around 400% and new customer engagement with brands and businesses can be around 300%. So, for doing content marketing for your brand or business, focus on emails, articles, videos, infographics, mobile applications, microsites, and blog posts.
  • According to Kapost, almost about 76% of the financial services marketers believe that “content marketing is the most effective way to regain trust. If you are marketing financial planning services to millennials, strong content marketing is key. Furthermore, the Content Marketing Institute confirms that 80% of business-to-customer marketers have planned to create more content to sell to their customers.
  • The recent survey by the Newscred survey reveals both bad news and good news. The good news is that there are around two-thirds of the younger generation who feels that there is a direct correlation between the establishment of brand loyalty and effectiveness of content marketing. And, the survey also provides the bad news that they only find about 32% of the brand communications to be helpful. It showed how important it is for the brands to be precise and to utilize the right channels to reach their target customers.
  • About 58% of the younger targets expect all brands to publish content on the Web. The content must be relevant and should convey the right message. This is because around 33% of the millennials cite blogs to be the top media source. This fact has been revealed by Contently.
What ecommerce mistakes should you avoid in 2017?

Ecommerce Mistakes To Avoid In 2018

Ecommerce Mistakes Affecting Your Website

With an estimated global revenue of $22 trillion, the ecommerce industry is thriving. Consumers are buying things online through ecommerce stores and most websites are now optimized for mobile device users (51.2% of consumers make purchases through a responsive, mobile optimized website). Ecommerce giants such as Amazon, Rakuten, eBay and Tao Bao lead the way in improving the choice, value and convenience of online purchases. Consumers do not need to venture beyond their front door. Even smaller ecommerce stores provide value in great customer service and fast delivery.

The first place that customers visit is the ecommerce website. It is no surprise, then, that big ecommerce companies invest a lot of time and money on the structure, performance and content of their websites. Research by KissMetrics shows that 40% of consumers abandon a website if it takes more than 3 seconds to load. In fact, 52% of consumers cite loading speed as a reason for staying loyal. Bad ecommerce websites don’t just deter the website visitor; they deter the friends of that website visitor (44% of consumers will tell friends about a bad ecommerce website experience).

Designing an ecommerce website for optimal conversions is no easy task. There are many aspects to consider, from design UX to technical SEO and getting the content right. UX, or user experience, requires conversion optimized features within the website. Getting the UX design and content right makes all the difference between a visitor abandoning your ecommerce website and making a purchase. When avoidable ecommerce website design mistakes impact on your bottom line, you really need to take action. What are some of the biggest website design mistakes to avoid?

Not using a flat design in your ecommerce website

Customers don’t care how stylish your website looks as long as they can find and buy something quickly with the least stress. Flat design means simple user interfaces and faster website performance. Your customer can load the webpages quicker and check out before they change their minds.

Not having a mobile friendly ecommerce website

When Google rolled out the algorithm changes for mobile friendly websites, they weren’t just trying to make every website owner’s life difficult. They were responding to the needs of consumers who prefer mobile devices to laptops for internet browsing. Your customers are more than likely to own a smartphone and mobile shopping is becoming the norm. In fact, in 2016, purchases through a mobile device surpassed $1 billion in Black Friday sales. Responsive, finger friendly interfaces and well designed mobile friendly websites are a must.

Compromise conversion rate for style

The main function of an ecommerce website is to convert website visitors: all aspects of website performance, UX and SEO have to be aligned to this goal. Ecommerce websites wants to stand out with a unique look but make sure that it does not slow down the pages, increase bounce rates and cause confusion for your customers when trying to complete a purchase.  A common ecommerce website design mistake is to prioritize style over the conversion rate of the website.

Not including videos in your ecommerce website

Videos are highly engaging and shareable content; ecommerce websites with videos are informative and attention grabbing. Content marketing is moving towards rich media content-and you can utilize video content for the benefit of your website visitors. Tutorial videos and product demonstrations make great video content for product based businesses.

Using bad quality images

Large, clear images that visitors are able to zoom in on (with higher resolutions), are ideal for ecommerce stores. Prospective customers can make better informed decisions after seeing highly detailed pictures.

Not thinking about SEO in the design process

When hiring website designers for your ecommerce store, let them work closely with your SEO team. In the design process of your ecommerce website, SEO is important for optimized site structure. You want your UX designer to know what SEO will be implemented, and vice versa.