Category Archives: Branding

Alvomedia Posts related to branding

Boost your brand today with results driven online marketing services

Alvomedia Online Marketing Services

Online Marketing Services To Amplify Your Brand

Brand centric, results driven and professional.

These are the qualities you should be looking for in a digital marketing agency. Alvomedia understands that online marketing should be aligned with your brand persona and there is no better way to achieve this than to place the brand at the centre of your marketing strategy.

Everyday, the digital world is changing. Google, the most powerful search engine in the world, changes their search algorithms to help users find more relevant websites. Digital marketing channels are becoming more fragmented, and the volume of content-both visual and textual-is growing exponentially.

It is a challenge to get your voice heard amongst all the noise. Don’t you wish your brand could rise above the noise and connect with more people?

An online marketing agency that works with your business goals

Alvomedia online marketing agency wants to know what goals you have for your business. Once we gain an understanding of your business goals, we can implement a customized marketing strategy.

A customized marketing plan has several advantages for your business:

  • It analyses your business competition and the marketing tactics they use
  • It can find more effective ways to establish your brand reputation
  • It can allocate your business’ target audience and hone in on the marketing
  • It can make your marketing spend more cost effective
  • It can monitor results for marketing campaigns to get the best results

A full service online marketing agency

Alvomedia has integrated teams of marketing professionals to maximize your online marketing campaign. These day, businesses need an integrated online marketing plan with SEO, PR, Pay Per Click, smart analytics, user friendly website design and strategic social media marketing to dominate. Your business success is our success-get in touch with us today.

Alvomedia digital marketing agency creates custom made niche content for your content marketing needs

Alvomedia Offers Niche Content Marketing

Stress-free Niche Content Marketing

In need of high quality niche content? Alvomedia digital marketing agency can provide your business with customized niche content that does not compromise on quality.

Our professional online marketers are skilled in researching and tailoring content for different business industries. Effective inbound marketing requires content strategy and we can execute this for you too.  Alvomedia’s in-demand writing is exemplary compared to many other content creators. Our writers have an attention to detail and mind for engaging readers. Niche content that is expertly written and interesting will improve your reader’s conversion rates and get you better rankings on the search engines for your niche keywords.

Depending on your niche content marketing needs, Alvomedia offers 3 different packages:

  • Basic niche content creation (up to 4 pieces of unique niche content-at 500 words each-plus social media distribution at £500)
  • Business niche content creation (up to 8 pieces of unique niche content-at 500 words each-plus social media distribution at £800)
  • Advanced niche content creation (up to 30 pieces of unique niche content-at 500 words each-plus social media distribution at £1800)
  • Customized niche content marketing plan 

Niche Content Marketing Services

Alvomedia’s niche marketing services also include:

  • Articles and blog posts to establish authority in your niche
  • Writing for your website
  • Newsletter writing
  • Professional editing
  • White papers
  • eBooks
  • Case studies
  • Video production

To discuss the niche content marketing you require, get in touch with us at info@alvomedia.com or fill in our contact form. 

Customized niche content strategy

Niche content creation goes hand in hand with a good content strategy. Alvomedia can help to identify the most effective content strategy for your niche content.

Stress free niche content creation

Time is a valuable resource for any niche business;a busy schedule can make content creation difficult. With the help of Alvomedia, you can start boosting your brand reputation through content marketing from today.

 

Alcohol brands are using the hyper targeting tools on social media to advertise their products to audiences over the legal age of drinking

Big Alcohol Brands Embrace Digital Marketing

Shift From Traditional Advertising To Digital Marketing

Digital marketing has helped many big brands reach wider audiences across different channels but for age restricted brands this has not been a smooth ride. State regulations about advertising to minors has prevented big alcohol brands like Patron from jumping on the digital marketing wagon. Social media, with its millions of under-age audiences was simply out of the question.

The traditional forms of advertising for brands, such as television and native magazine adverts are effective, but the recent successes of social media marketing has shown online channels to be even more effective for reach and influence. Facebook and Twitter allows age targeted ads, and alcohol brands are starting to realise the possibility of reaching audiences over the legal age of drinking. In 2015 alone, alcohol brands Pernod Ricard and Patron has increased their marketing spend on social media.

Alcohol brands sees potential in digital marketing

This year, Newcastle Brown Ale has launched funny Facebook videos targeted at California and Las Vegas markets. After eliminating spends on traditional advertising. Newcastle Brown has been using digital as their new channels of advertising. The brand realised the potential of digital marketing and turning viral videos into real sales. The change from mass advertising to hyper focused ones may prove to be the most cost effective.

Alcohol brands can scale local using digital marketing

Wanting to scale local and use programmatic advertising is something that Heineken does to push sales. ‘Open Your City,’ a series of 60 seconds music video, is the summer 2015 campaign used by Heineken to target cities New York, Los Angeles and Miami. Heineken also partners with Tubemogul, a programmatic targeted video player to direct ads towards very specific audiences. Targeting the right people is the most cost effective way for any brand to spend on advertising. Of course, brands have to fine tune for differences in geographic locations.

Periscope and forays into virtual reality

With 3.4 million fans on Facebook and 213,000 followers on Twitter, Patron is not a small brand on social media. However, it is the marketing on Meerkat and Periscope that has garnered Patron more attention. Patron gave audiences behind the scenes look on Periscope and a virtual reality story about the making of Patron has increased interest in the brand. In 2015, Patron increased their digital marketing spend by 30% with the help of Golin and Razorfish. Meanwhile, Pernod Ricard increased their company budget on digital marketing by 50% over the last few years and are putting age and geography targeted paid social ads to increase sales.

Location targeting with digital marketing

Geo targeted advertising is helping alcohol brands zone in on their desired audience. Made Real Vodka, a startup spirits brand in New York will use geo targeted ads to find their first customers. Far from being a fad that alcohol brands are taking part in, geo targeted advertising. virtual reality and age targeted marketing are signs of things to come in the alcohol retail industry.

Alvomedia best website designs 2015 celebrates the most beautiful an functional responsive websites

Alvomedia Best Website Designs 2015

Best Website Designs 2015

Great website design starts from the site architecture and affects the way visitors explore the site. Many people equate great website design with the aesthetics but it is more than that. Utility and usability are factors that determine which websites are ranked higher on search engines for SEO and deliver a seamless user experience.

Profit oriented websites have call to actions that other websites will not have. In deciding which are the best website designs for 2015, Alvomedia looks at the function, purpose and content of the website. Graphics are secondary in this year’s considerations because they do not add as much value to the website as function and usability.

The factors that we take into consideration include:

  • Mobile friendly design (in the wake of Mobilegeddon, responsive websites are better in design for mobile devices).
  • High quality content-the information provided is well written and professional
  • Highly relevant content-the content provided on the website are relevant to the key words; the demographic of visitors and the information they need.
  • User friendly page structures-having breaks between blocks of content
  • Intuitive browsing-the website is easy to navigate and layout is clear without much explanation
  • Convenient browsing-information can be found quickly and buttons are visible to scroll pages
  • Simple self explanatory design-reducing the cognitive load for better site browsing
  • User engagement-include video content and visually striking features
  • Clarity-clarity in purpose, content and design

70 Best Website Designs 2015

Best Website Designs In The Online Food Order Industry

Eataly website design

  1. Eataly-Clean, modern and intuitive website design. Eataly is an online selection of Italian groceries; search and shopping within the site is simple.
  2. Dine In-Simple, clear website that is both functional and visually appealing. Dine In is a fine dining take away concept for people to order from the best London restaurants.
  3. Deliveroo-Modern, intuitive and engaging design. Delivery from great local restaurants in as little as 32 minutes.
  4. Majestic Wine-informative, relevant and intuitive to use. Wine purchasing made simple online
  5. Wiltshire Farm Foods-informative, engaging and easy to use. Frozen meal home delivery made simple.

Best Websites Designs in the Restaurant Industry

Website design bar boulud

  1. Nobu-clean, intuitive, visually appealing website. International chains of Japanese style fine dining restaurants
  2. Gordon Ramsay Maze-Simple, easy to use for booking and finding the menu. Inspired by grills from Manhattan.
  3. Bar Boulud-Clean, elegant and intuitive website design. International fine dining chain
  4. Osteria Francescana-Stylish, engaging and intuitive. Italian dining at the highest standard.
  5. 11 Madison Park-minimal, stylish and simple to use. American style dining

Best Website Designs in the Broadcasting Industry

HBO website design

  1. HBO-Informative, content rich and highly engaging. American premium cable network
  2. NBC-Intuitive to navigate, informative and engaging. American commercial broadcast network
  3. BBC-Easy to navigate through the huge amounts of content. Appealing design. British Broadcasting Corporation
  4. Al Jazeera-informative content that is easy to navigate. Beautiful design. Doha based state funded network
  5. CNN-intuitive to navigate and find news information. American Cable News Network

Best Website Designs in the Film Industry

Website design Everyman Cinema

  1.  Fox Movies-Visually appealing and engaging design. 20th Century Fox official website
  2. BFI-Stylish, simple and easy to navigate. British Film Institute website
  3. Everyman Cinema-beautiful, clean, easy to find information. Everyman independent cinema website
  4. Warner Bros-Simple, intuitive, great clarity. Warner Bros Studio website
  5. IMDB-Comprehensive and easy to navigate. Great site architecture for intuitive use. Largest film industry database.

Best Website Designs in Tech News Industry

Website design Tech Radar

  1. Mashable-Easy to navigate, intuitive navigation.
  2. Tech Radar-Beautiful, functional and simple to navigate
  3. Wired-Stunning design, intuitive use and functions
  4. Tech Crunch-Easy to use, clear and intuitive design
  5. The Verge-Engaging design, clean and high quality

Best Website Designs in the News Industry

FT website design

  1. WSJ-Functional, intuitive design. Lively format and business tone. Wall Street Journal
  2. FT-Beautiful, business design and intuitive to use/find information. Financial Times
  3. Huffington Post UK-simple design for website with large amounts of content. Intuitive and easy to navigate.
  4. Independent UK-beautiful, functional design and intuitive browsing.
  5. Business insider-Distinction design, easy to navigate and simple to use

Best Website Designs in the Travel Industry

Kuoni Website Design

  1. Kuoni-Beautiful, engaging design and easy to use. Stylish and inspiring luxury travel website
  2. Black Tomato-Engaging, simple design and functionality. Bespoke luxury holiday website
  3. National Geographic Expeditions-Iconic, beautiful design. Easy to use and find information.
  4. Abercrombie & Kent-Simple, clean design. Function and form in this luxury travel booking and consultancy website
  5. ITC Luxury Travel-Beautiful design and intuitive navigation structure. Customized luxury holiday website

Best Website Designs in the Hotel Industry

Mr and Mrs Smith website design

  1. Late Rooms-Functional, easy to use. Easy to find information from large content volume. International hotels booking website
  2. Mr and Mrs Smith-Stylish, clean design. Functional and easy to use. Romantic hotel bookings site
  3. AirBnB-Engaging website, easy to use and navigate. Apartment hosting and renting website
  4. Trivago-Informative and clear to use. Very informative. Hotel discount booking website
  5. Agoda-Highly functional, self explanatory to use and navigate. Discount hotel bookings website

Best Website Designs in the tech retail industry

VisusVR website design

  1. BuyTech-Easy to use, stylish design and informative. Tech buying website
  2. PCAdvisor-Highly informative, relevant content. Easy to use. PC desktop and tech advisory website
  3. BuyMobiles-Simple, clean website. Easy to find information and make transactions. Mobile retail site
  4. VisusVR-Functional, stylish, easy to use. Stocks wireless PC driven virtual reality headsets
  5. Cool Material-Simple, clean and easy for transactions. Tech gadgets for men and women

Best Website Designs in the technology service industry

Chevon Technology website design

  1. PJTec-Clean, functional, beautiful design. Web hosting, email and tech support
  2. Whitelight-Simple, functional website. Well designed and structured. tech maintenance and support
  3. Chevron Technical-Intuitive, clean and elegant design. Highly informative and functional. Aerospace technical support
  4. ZipTech-Stylish, engaging website. Simple to use and navigate. IT and computer engineers
  5. BPP Tech-Beautiful, highly informative and easy to navigate. Engineering solutions for energy technology

Best Website Designs in the Software industry

Website design teradata

  1. ETwo-Stylish, simple and fast website speed. Easy to navigate. Innovative enterprise applications
  2. HP-Highly informative, functional and well designed. Enterprise software solutions
  3. Asana-Simple, easy to use. Functional and good user experience. Email solutions for businesses
  4. Teradata-Beautiful, fast design. Intuitive use and good user experience. Agile marketing solutions.
  5. Bytes-Informative, content rich website. Relevant and easy to use. Software licensing and IT solutions

Best Website designs in the Healthcare industry

Omada website design

  1. Perfint Healthcare-Simple, clean design. Easy to use. Informative website for an innovative leader in the image guide interventional procedures such as biopsies.
  2. Omada Health-Beautiful, stylish design. Easy to use and sign up. Digital therapeutic solutions
  3. HAH-beautiful, simple design. Functional, informative and easy to use. Health support in homecare
  4. Better Health Care-Simple and engaging website, easy to use. Health care, home care and live in support.
  5. SweetTree-Simple, easy to navigate website. Home care services 24 hours.

Best Website designs in the luxury industry

Best website design cartier

  1. Chanel-Elegant and modern design for this iconic brand name. The website makes good use of graphics and intuitive user functions.
  2. Hermes-Distinctive look and design; the website is easy to navigate and find all the relevant information about new season goods.
  3. Bentley Motors-Beautiful, simple design for a luxury car brand. Easy to navigate, designed for ease and user friendliness.
  4. Patek-Smart, structured website for this luxury watch brand. Content is high quality and helpful.
  5. Cartier-Luxurious design and a good user experience. Simple to navigate and to find the relevant information about the different ranges of jewellery.

Best Website Designs in the eCommerce industry

Best website design Jessops

  1. Net a Porter-Stylish and designed for a comfortable and intuitive purchasing experience.
  2. Alibaba-Easy to navigate through large volumes of content. Informative and simple to use.
  3. Amazon-The world’s most well known eCommerce site has high quality and informative content. The intuitive user experience and clear call to action makes this a persuasive website for eCommerce.
  4. Made-Engaging and stylish website, informative content and easy purchasing transactions. Large furniture eCommerce site.
  5. Jessops-clear and easy to navigate in spite of large amount of content. Comprehensive eCommerce website for cameras and equipment
Jurassic World is the dinosaur movie that has made record takings at the box office thanks in part to its massive social media efforts

Social Media Helped Jurassic World To Roar

Social Media’s Role in Jurassic World Success

Making $524 million from its first weekend, Jurassic world is the monster film blockbuster that can attribute some of the success to social media marketing. With 353,000 Facebook fans added in one week and 1.7 million tweets (654,000 retweets), there is nothing small about the social media noise Jurassic World has created. Here are 10 ways social media marketing has helped to make Jurassic World a stomping success.

10 Ways Jurassic World used social media to create awareness

1. Jurassic World Twitter has engaging content

The official twitter account for Jurassic World is active, engaging and has links to other Twitter accounts offering fun facts about dinosaurs. There is no shortage of retweets, linked videos and dinosaur trivia to get fans excited about the movie release. Up and until the actual release date #jurassicworld hashtag has been trending encouraging conversations about the film.

2.Jurassic World Official website is linked to social media

Jurassic World’s own website has interactive games, movie trailers, cinema listing and enough information to keep any curious visitor engaged. The website links to all the major social media accounts for Jurassic World on Instagram, Twitter, Facebook, and Google+.

3. Jurassic Park’s Trailer on YouTube is a smash

The official trailer for Jurassic World has been viewed 5.8 million times in one week alone; overall the trailer generated 66 million views. This is the trailer here:

4. Universal Pictures YouTube page has relevant, exclusive content

Universal Pictures YouTube account has uploaded engaging behind the scenes footage and other adverts/content related to Jurassic World. They encourage viewers to share with friends on social media websites.

5. Jurassic World Facebook accounts are awesome

Jurassic World has related Facebook pages that display unique content different from its Twitter, Instagram and Google+ accounts. Visitors feel like they know a different side to the franchise. The Unofficial Facebook page is particularly engaging.

Jurassic World has leveraged social media such as Facebook to engage with leads

6. Jurassic World Game app is promoted on social media

There are literally social media pages for every Jurassic World product. The game app Jurassic World has its own Facebook fan page.

7. Jurassic World Google+ features more content, videos and competitions

Jurassic World has created an engaging Google+ page that mentions competitions and shares featurettes that would satisfy film fan’s cravings.

8. There is a Tumblr page dedicated to the Jurassic Park franchise

Jurassic Park Films is a Tumbr account that features amusing gifs from all the Jurassic Park related films. Social media platform Tumblr is ideal for the younger audience demographic and it is great for visual rich content.

9. Jurassic World Instagram account has exclusive photos

The best way to satisfy Jurassic World fans is by posting exclusive photos of the film’s cast and dinosaur stars. The Instagram account for Jurassic World has 104,000 followers and counting.

10. Competitions, Lego and romantic breaks

Jurassic World has really leveraged social media by holding competitions (National Geographic has a Jurassic World competition as well), creating a mock romantic resort booking page and having an official LEGO Jurassic world Instagram page. The sharing, retweets, linking, impressions and reach gets bigger by the day.

Consumer futurist Higham offers his view on the future of digital marketing

A Consumer Futurist Vision Of The Future

Marketing To Consumers In The Future

Consumer Futurist William Higham may be onto something when he talks about the future of digital marketing. The CEO of The Next Big Thing thinks constantly about consumer behaviours and how this will impact marketing methods. Successful marketing strategies relies on the attitude and behaviours of consumers so this is what Higham says about marketing for future consumers:

Things a consumer futurist can predict about marketing to consumers in the future

1. Studying consumer trends will mitigate costly mistakes

Marketing for future consumers require the study of trends. Higham have worked with clients such as AOL, BBC and MTV-trends in consumer behaviour is essential for companies developing new marketing strategies.

2. Attitudes drive consumer behaviour

Every marketing trend has been influenced by consumer behaviour, and most consumer behaviour is influenced by social attitudes. Consumer attitudes are changing all the time, it is vital for marketers to observe it. For instance, do consumers value cost over convenience, or time over cost? It would seem from the recent marketing successes of Uber and AirBnB that consumers in 2015 value time and convenience.

3. The growth of personal technology has empowered consumers 

Technology is changing exponentially and consumers are empowered by the devices that are launched every few months. Consumers will use technology the way they want and brands must adapt to their behaviours. The consumers of 2015 are smart consumers informed about different technological options. Consumers of the future will be even more connected in real time than they are today.

4. Disruption caused by consumer behaviours

Companies can no longer ignore consumer behaviours if they want to survive. Changing consumer behaviours have wiped out entire companies (Kodak) and consumers always vote with their feet. This is the same with marketing for new technologies; consumers will not buy from brands that are behind in terms of social attitudes.

5. Consumers of the future have simple needs

Smart, tech savvy consumers of the future want a sense of community, security and humanity.

6. Consumers want brands to be omnipresent

Consumers want companies to be omnipresent but they appreciate the human touch. Personalised services and community spirit is preferred over slick, impersonal marketing.

7. Consumers growing up in the same decade have similar behaviours

Consumer attitudes towards socially acceptable behaviours, technology, privacy and lifestyles are similar if they grew up in the same decade. Generational influence is a big factor.

Fashion bloggers are influential to the purchasing habits of consumers

The Branding Power of Fashion Bloggers

Influential Fashion Bloggers

What do fashion bloggers Chiara Ferragni, Nicole Warne, Aimee Song, Leandra Medine, Garance Dore and Emily Weiss have in common? All are known names in the fashion sphere and all wield enough branding power to influence many millions of consumers.

Just recently, SocialBro found that the most influential fashion bloggers had more sway on consumer purchasing decisions than some celebrities and internationally recognised fashion brands such as Vogue. With millions of followers on Twitter and visual rich social media platforms such as Instagram, fashion bloggers do influence the way women and men shop. In an era where peer to peer recommendations and social media engagement matters, fashions blogs reach wider audiences than some advertisements can.

Fashion bloggers can help brands generate revenue

Fashion bloggers with millions of followers have the power to drive traffic and conversions when fashion brand links are placed on their blogging sites. Brands such as Hugo Boss, Louis Vuitton, H&M, Piaget, Dior, Gucci and Dior have already collaborated with fashion bloggers to tap into this huge potential. Fashion bloggers are a business unto themselves; the most influential blogger of 2015 is set to make $9 million.

Fashion bloggers such as Medine can add to a fashion brands appeal and revenue

It is estimated that a collaboration of River Island with Man Repeller could expand River Island’s audience by 223%. Brands like H&M and Topshop have already seen their cross over audience increase by 26% and 25% respectively. If there is anything fashion brands can conclude by looking at the success of fashion bloggers is that a partnership can generate revenue. It is thought that Armani, the high end Italian fashion house could expand their online audience by 25% if they collaborated with fashion bloggers.

Clamouring to colloborate with fashion bloggers could be the savvy move fashion brands are looking for to connect with millenials or anyone on social media. Fashion is a particularly competitive industry where perception can make or break the brand. Customers are much more discerning than before, choosing to believe peers and influential social media personalities than ad campaigns on magazines. According to statistics, 84% of customers would choose word of mouth and peer recommendations over advertising, something that brands can no longer ignore.

 

Snapchat daily active users are increasing according to new reports

Snapchat Daily Active Users Reaches Nearly 100 Million

Snapchat Daily Active Users

In a recent statement by Snapchat CEO Evan Spiegel, Snapchat’s daily active users is close to the 100 million mark. In spite of the large number of active daily users on Facebook, Spiegel reveals that Snapchat users watch half as many videos as Facebook users.

Snapchat daily active users are growing by the day

In April, Snapchat revealed that vertical videos were the most viewed on Snapchat. In order to view a video, Snapchat users had to keep their finger on the screen, a huge indication of user engagement with the platform. The advantage of this was user engagement but for longer videos this would make users uncomfortable. Spiegel revealed that Snapchat might implement changes to how users can view videos, without placing their fingers on the screen all the time.

In an interview with Spiegel, he talked about the possibility of a market correction and Snapchat being ready for this. What Snapchat is not ready for is an acquisition: Spiegel insisted that Snapchat will be more fun as an independent company.

Brands that are exposed to Snapchat daily active users

Taco Bell is one of the major food brands that took on Snapchat

Savvy marketers realised the potential of Snapchat and access to the iPhones of 18-34 year olds around the world. The Comscore report found that penetration was 32.9% with Snapchat and amongst the 18-24 year old user base, penetration was as high as 50%. In addition to the visual rich content on Snapchat, brands could also leverage the huge amount of ephemeral content that would grab user’s attention.

Not one to miss out Snapchat’s potential, Taco Bell launched a Spicy Chicken Cool Ranch Doritos Locos Tacos as part of 6 minute mini movie. The informal footage was filmed in under 24 hours with creative agency Deutsch LA but the effect was instantaneous in tapping into millenial’s love for celebrities, fast food and music.

Using exclusive photos of Le Bron and star athletes such as Richard Sherman and Johnny Manziel, MacDonald’s was able to engage Snapchat users in a creative and fresh way. Instead of using the same content on other platforms, MacDonald’s have really differentiated content for Snapchat users and created a strong social presence.

In the fashion circle, Rebecca Minkoff is a brand that used Snapchat to great effect. They gave Snapchat users exclusive glimpses into the 2014 Spring Collection before they appeared on the New York Fashion runway. The fact that Snapchat was so ephemeral meant users had to pay attention and they felt like getting the inside scoop.

The Apple Watch will change the way digital marketers think

The Impact Of Apple Watch On Digital Marketers

Wearable Technology And Digital Marketers

The Apple Watch is finally here after years of anticipation. Aesthetically pleasing and intuitive to use, this piece of wearable technology certainly has the wow factor. The price point may not be for everyone, but the idea of wearable technology is. The Apple Watch is a sign of things to come and as technology becomes more integrated in our lives, we can expect to rely more on it.

The Apple Watch was designed to be worn at all times, and this is a shift towards ubiquitous wearable technology. The smartwatch is capable of doing much more than telling the time; users can engage with their Apple Watch, consume content and even use it to store personal information. The relationship that people will have with wearable technology is much more personal. The screen is much smaller too, which will change the way that people consume information.

Instead of ignoring the smartwatch format, digital marketers must adapt to emerging technology. Digital marketing methods are informed largely by advances in technology and consumer behaviour so it would be unwise not to go where the consumers are.

Digital marketers must adapt to consumer behaviors towards technology

The biggest difference in appearance between the smartwatch format and a laptop/tablet/mobile device is the size of the screen. The Apple Watch is tiny-only 1.5 inch to 1.7 inches-in comparison to a generous 4.7 inch screen on the Apple iPhone 6, and an Apple iPad 2 tablet’s 9.7 inch screen. If you thought digital marketing on a mobile phone device was fiddly, wait till you are confronted with an even smaller screen size!

Well, what does this all mean for digital marketers in the future when personal wearable technology gets smaller and sleeker in size? Here are some possible changes that digital marketers will have to make to their marketing strategy:

1. Social media marketing will fit on smaller screens

The future of social media is big, but the screen on which people consume social media will be getting smaller.  Instead of having to look on an unwieldy mobile device, social media users can now engage and tweet/post/share from their wrist. Social media content must get snap happy, shorter and straight to the point if marketers want more engagement. Bite sized information will become the norm for small smart watch screens.

2. Geofencing technology will change marketing for retail businesses

Apple app developers are moving towards technology that uses geofencing to alert wearers of Apple Watch when they pass by a specific location. The implication of this is huge for digital marketers. The way that retailers and businesses reach out to customers will change completely: they can communicate in real time about deals, special promotions, sales and other new stock in store. Geofencing can be set up in retail stores and other local businesses to ensure that they get the smartwatch wearer’s attention when they walk past.

3. Marketing smart watch apps will be a different ball game

Apps for smart watches will have to take into account different functionalities (e.g heart sensors) and screen sizes. Apps for smart watches also need to convey information without needing keypad input and long form content. At the moment, owners of an Apple Watch must have an Apple iPhone so this allows for complementary apps for the smaller smart watch screen. In the future, digital marketers may have to find ways to market stand alone apps made just for the smart watch format.

4. Digital marketers must find tactile ways to get attention

The taptic engine used in Apple Watch allows alerts to be felt by wearers. At the moment, digital marketing relies on visual, textual and audio content. The future of digital marketing may involve more tactile ways to convey information.

Marketing Lessons we can learn from the HBO series Game of Thrones

Marketing Lessons From The Game of Thrones

Game Of Marketing

The Fifth Season of Game of Thrones is airing in the US and UK this April 2015 and millions of viewers will tune in for this popular HBO TV Series. The Season 4 Finale alone attracted more than 7 million viewers, and this coincided with effective digital marketing efforts that grew from Season 3. What is the secret of Game of Throne’s online digital marketing, and what marketing lessons can we learn from this mighty TV Show?

Marketing Lessons from a Premium Satellite Television Network

1. Let your viewers become your marketers

Whether it is letting viewers upload videos on Youtube, dress up for Game of Thrones Cosplay or submit fanfiction, artwork, gifs, blogs and other creative contents online, Game of Throne understands the power of their viewers as marketers. Much of the content produced by Game of Thrones viewers are shareable and able to reach even wider audiences.

2. Produce fresh and informative content for fans

Some of the Game of Thrones content generated online are purely targeted at fans and movie buffs. Interviews, behind the scenes and even exclusive videos from Game of Thrones Youtube page deliver interesting and informative that would whet fans appetite to know more. There are other websites such as Winter is Coming which serves as sources of news for upcoming seasons and any behind the scenes gossip. The effect of such fresh content is building viewer’s anticipation and also in creating content that is relevant to the entire Game of Thrones Series. Viewers love to research and read about such content and Game of Thrones marketers have nailed this.

3. Allow viewers to participate in Social Media

Game of Thrones Twitter page allows fans to interact via social media

Social media is a big part of Game of Thrones marketing from the 3rd Season onwards. Social media marketing is fantastic for reaching wider audiences and for interactions between viewers and the Game of Thrones entity. Social Media platforms such as Game of Thrones Twitter, Game of Thrones Instagram, Game of Thrones Tumblr and Game of Thrones Vine focus on viewer interactions and producing shareable content in the form of tweets, quotes, gifs, photos, and videos.

4. Focus on the end goal

Every marketing effort needs an end goal and the Game of Thrones is very successful at achieving theirs: reaching wider audiences and converting them into viewers. It is a valuable marketing lesson to always keep focused on the end goal and find ways to deliver value to existing viewers at the same time.

5. Use cross channel marketing 

Game of Thrones use cross channel marketing to reach wider audiences

The Game of Thrones marketers know how to engage viewers through different channels of marketing. The content delivered across these channels, whether it is a 2.0 site, social media or the HBO’s own Game of Thrones landing page are mostly consistent, cohesive and content centric. Game of Thrones may appear on many channels of marketing but they exploit the uniqueness of each channel and do not post the same things. For instance, Game of Thrones Instagram feature playful character dolls whereas the Youtube channel features interviews and behind the scenes snippets from the sho