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Email marketing myths to give up in 2017

How To Boost Your ROI With Email

How to Use Your Email to Boost Your ROI

Email marketing campaigns are by far the cheapest advertising strategy, with great visibility. If you execute them properly, that is.

The key trick is to get the recipients to actually open the messages, and there are several simple hacks to it.

Some encouraging statistics show that 90% of emails reach customers’ inboxes. Compare the percentage to the 2% visibility of Facebook’s newsfeed and you’ll have no difficulties understanding why email marketing matters. Big time!

First Things First

The first two things to keep in mind is that all emails should be mobile-ready and that they feature eye-catching subject lines.

  • Going Mobile

Research has shown that mobile devices are all the rage these days. Most emails are being accessed on the go, and all the action and interaction appears to be taking place in the same manner.

In fact, 70% of mobile email readers re-read the messages, with 65% of them performing an action. In fact, one-third of all clicks are performed on mobile devices.

Finally, you are most likely to reach new subscribers on the go. An overwhelming percentage of new subscriptions take place on mobile devices.

  • Subject Lines

Email open rates are directly linked to the quality of subject lines. According to stats, 47% of emails are being accessed solely based on the subject line. And 69% of emails are flagged as spam based on the same criterion.

Compelling subject lines address recipient’s needs and are written to appeal to their tastes. How do you know someone’s tastes? Simply make use of demographics!

Various studies performed by marketing experts indicate that subject lines containing the “don’t miss out” string are likely to appeal to recipients’ curiosity. Other popular ones include the following phrases: “limited time offer,” “important” and “breaking.”

Composing Emails

The art of composing compelling emails is similar to the art of writing a sales pitch… except it offers additional ways to be seen and remembered.

Emails are beneficial in that they allow for adding various content including images, videos, links and calls to action.

The latter should conclude each of your messages, or else no matter how compelling the message, there will be no CTRs.

The single most important thing an email should do is deliver on the promise. Fail to do that only once, and you are likely to lose customers rapidly.

You know that saying: “Trust takes years to build, seconds to break and forever to repair?” It’s exactly true in the case of email marketing.

Nothing Personal

Personalization is of utmost importance for the success of an email marketing campaign.

Virtual marketing doesn’t differ that much from the traditional one. Every good seller will want to make their customers feel special… and that is exactly what your email should showcase.

But, fear not! Personalization doesn’t mean you need to get to know each of the thousands of your customers. Admittedly, that would take some time!

Email marketing campaigns should be fine-tuned to demographics, which will tell you more than enough to get to know what the recipient is interested in.

There are various ways to collect information about the customers, notably via the sign-up forms and surveys. Depending on the type of products your business sells, you may need different bits of information.

Common determiners include the age, gender, location and personal interests. The latter is easily observed via the browsing history, wishlists and cart abandonment.

Further out, there are templates and templates that will help you automate your campaigns while remaining cordial. Use personal names instead of the generic “you.”

Email Deliverability

Deliverability is the single most important trait you should familiarize yourself with to the letter. Simply put, if your messages are not getting through, no one will even get the chance to decide whether to open and read them.

Make certain to comply with the CAN-SPAM Act as to avoid your messages getting flagged as spam instantaneously, and always include an unsubscribe button at the bottom of each of your emails.

Getting to Know Your Customers

As stated above, the key of a successful email marketing campaign lies in knowing your customers. That, and attaining new ones.

Thankfully, some studies show that emails are 40 times more effective at acquiring new customers than some social media channels, notably Facebook and Twitter. The trick is in keeping the recipients engaged.

The best way to do that is to be omnipresent, yet not pestering. Emails that are welcome include newsletters, announcements and reminders, among others. Remember to be polite and unintrusive, and keep personalization in mind.

Don’t overdo it, though. It’s a fact that 78% of subscribers have been shown to unsubscribe from newsletters that arrive too often. In case of newsletters, the best practice is weekly, bi-monthly or monthly.

Use segmentation to help you with personalization. Not everyone is looking for the same offer, so align your campaign with demographics, behavior, location and purchase history. Segmentation is the most successful strategy in email marketing, knowing to boost business’ ROIs up to 760%.

Add Emojis for Personalization

Emojis are getting more popular by the minute, but use them sparingly. Too many emojis in a subject line are certain to send the wrong message. Your business has some reputation, and it should maintain it by always appearing professional.

That is to say, add an emoji to get the message across or depict a sentiment only. Also, make certain to test the message – not all browsers and devices show emojis in the same way, and some may not even display them.

Also, depending on your target market, know that some email emojis are more popular in some countries than in others:

According to Jeremy Burge, founder of Emojipedia and creator of World Emoji Day, “The most popular emojis at any given time are smileys, hearts, humans, and hand gestures. Even though there is a long list of animals, sports, objects and symbols, it seems that people want to see themselves or their emotions reflected in the emojis they use.”

In a Nutshell

As you can see, there are possibilities and possibilities to boost your ROI with the help of email marketing campaigns. Don’t worry about getting everything right the first time, though. It takes time to get to know your customers, and that is completely fine.

Encouraging people to leave feedback will help you personalize your email marketing campaigns the fastest, so don’t shy away from communication. Simply keep to the “being unintrusive” principle, and you’re good to go.

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Top 5 Web Design Tools To Use In 2020

Top 5 Web Design Tools That Will be Critical to Use in 2020

The tech world is fast-evolving, and companies are continually looking for viable software solutions for their customers. As such, most businesses and companies understand the need to have well designed and optimized websites.

Hiring the best of web designers or having the best web design tools for the job is, therefore, a no-brainer.

Unlike the old days, web designers no longer have to deal with hundreds of lines of code when designing websites.

Great web design is not all about the knowledge and skills – it goes down to the tools used for the job as well.

The best tools for web design, therefore, help in the actualization of unique and exciting design ideas. What’s more, such tools provide a foundation for communicating the design ideas and simplifying the design work.

Having an upcoming web design project for 2020?

Don’t sweat over it!

Introducing 5 Tools that will be critical for web design in 2020:

WordPress

Probably the most renowned web development tool, WordPress continues to lead the way in the world of web development and design.

Benefits:

  • WordPress powers about 27% of all websites
  • It boasts 76% of the world’s CMS market share.
  • Thousands of built-in themes and plugins that users can install and edit to suit their needs.

Besides installing such beautiful themes for their websites, users can also install plugins to optimize their websites. Design tools such as Vivaldi, UXPin, and Antetype are useful for WordPress theme designing.

Furthermore, WordPress plugins are essential for building, customizing, and enhancing websites.

InVision Studio

InVision Studio is a powerful UI tool whose features and applications are unmatched. It’s a complete package, and web designers consider it an excellent choice for web design projects.

Its features help in the creation of beautiful and user-friendly interfaces. InVision Studio also comprises essential tools for rapid prototyping, collaborative, and responsive design.

This web design tool is synonymous with rapid prototyping, which allows web designers to create complex yet imaginative web transitions. Such transitions are vital in achieving the desired levels of animation.

By figuring out your preferred UI at the beginning and end of the design process, InVision Studio works out the rest of the load. Designers can also create custom transitions and animations from interactions and gestures such as hovering, clicking, and swiping.

Photoshop

Probably the most useful tool for web designers among the Adobe suite, Photoshop especially comes in handy for artistic web designers. It is a powerful tool that helps create patterns and prints through its endless gradient and color options.

What’s more, web designs created using Photoshop are more authentic since designers can create digital artwork based on their drawings.

Note:

Photoshop may not be the best tool for beginners, but it offers new web design insights, making it possible to produce awesome designs.

Web designers with the mastery of this web design tool develop designs easily and faster as compared to other tools.

ProofHub

The proofing phase is one part of web design which designers often overlook.

Designers need to check their web designers on multiple levels before settling on the final design. Given the many processes involved in proofing, ProofHub proves to be the best web design tool for managing all design-related tasks.

ProofHub may not be a design tool per se, but it makes editing and communication hassle-free.

It’s coolest features:

  • Teams can easily pass messages regarding the changes required, such as adding color to the design, text positioning, and other adjustments.
  • ProofHub eliminates the need for emails and meet-ups throughout the web design project, reducing the time for completing the project.

Sketch

Come 2020, businesses and online stores will still need websites with hi-fidelity prototypes and interfaces. Sketch is an equally popular tool among designers that focuses on the vector UI design.

An essential Sketch feature is Symbols, which makes it possible to design elements for reuse and UI assets as well. As such, this feature helps designers keep their interfaces consistent.

Other useful features:

  • With Sketch, one can also export their design into any clickable prototype, making it easier to work with graphics and vector drawings.
  • This tool is also simplistic, hence its preference over other design tools.
  • It has small documents since it is vector-based, making its operation more manageable.
  • Its built-in grid system, UI, and minimal feel are features that make it user-friendly and easy to use.

Final Thoughts

Each web design tool is unique in its way. Tools like WordPress, Sketch, ProofHub, among others, will continue to be vital to web design in the coming years for their distinctive features.

Overall, simplicity, rapid prototyping, and user-friendliness are features that contribute to the relevance of a web design tool over the years.

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Online Reputation Management in 2020

Online Reputation Management: What Your Business Needs to Know

In the early ages of the digital revolution, brands would still pay more attention to their in-person service, customer relationships in their brick-and-mortar stores, and their employee satisfaction at the office. Now that our digital presence has intermingled with our actual, physical lives, brands can no longer afford to ignore their online reputation or simply let it spontaneously create itself out of thin air and a few likes. On the contrary, brands need a steady, balanced strategy that helps them integrate their business values into their digital presence and transcends digital limitations so that their overall reputation can reap the rewards.

In essence, there’s no easy way to manage any brand’s image online. It’s an intricate process that evolves and changes with the brand and the trends. Some approved strategies prevail, however, so you can add them to your arsenal of reputation management and build upon them over time. Here are a few approaches that will remain pivotal in the process of preserving your standing in the industry.

Implement social media monitoring tools and tactics

Small or big, all businesses constantly strive to build a stronger social media presence. They set up entire teams dedicated to the single goal of creating, scheduling, and posting appropriate and relevant content for their followers to consume and engage with. However, what matters most in terms of your online image, is how you respond to customer complaints, queries, how you communicate with your followers online, and how your brand appears across different social platforms. Enter: social media monitoring tools that enable you to, let’s say, “eavesdrop” on what people have to say about your brand.

  • Sometimes followers don’t tag you, but they expect you to respond to their posts. Social listening enables you to do just that as you spot each mention without and with tags.
  • You have the ability to recognize and follow relevant industry trends and join conversations where you can build up your reputation as the leader in your niche.
  • You can conduct competitor analysis and see where you stand in your industry, so that you can work more on specific aspects of your reputation, be it that among your peers, your employees, your partners, or your customers.

Harness the power of employee-generated reviews

Your employees, as it turns out, are your most vital asset when it comes to growing your reputation, digital and otherwise. They are the ones who have direct insight into how well your brand lives up to its promises, and if you truly embody the values you claim to stand for. They are also your most valued ambassadors when the world passes its judgment on your business, because your treatment of your employees directly reflects your values and your treatment of your potential customers.

In addition to listening to what your social media followers have to say, you should also be interested to learn what your employees have to say about your brand, especially when asked anonymously on various review sites. If you look at PostcardMania’s Glassdoor page as an example of an employer taking charge of their reputation, you can see several ways in which you can implement the same principle.

  • Claim your company on review sites, which in case of Glassdoor shows as the “Engaged Employer” signal on the righthand side of the page. This means that you’re actively contributing, refuting, or confirming reviews and claims made about your business on this site.
  • By doing that, you clear any potential confusion in case any other person decides to create a new page in the name of your business. Simply put, there can be only one.
  • This is also a learning opportunity. When you see and acknowledge negative reviews and any missing benefits, you can change your policies and show your future employees that you’re constantly evolving. Now that’s called owning your brand.
  • Encourage your employees to leave reviews on sites like this one, because that will create a culture of transparency. That, of course, means you are prepared to make changes when the need arises.

Never stay silent in the face of critics

Negative comments are a part of every brand’s digital journey. Whether a negative review pops up on Google, an independent review site, or on social networks, you have the opportunity and the obligation to respond, especially if it’s something that can damage your reputation if left alone. Of course, you’ll come across impossible people also known as “trolls” that simply want to stir up a fight online. You need to pick your battles, stay true to your brand voice, and find creative ways to protect your reputation in any scenario.

  • Disgruntled customers always deserve a response when they come out with legitimate information. This is your chance to mitigate the situation and right a wrong on your part, and own up to a mistake.
  • Trolls, on the other hand, sometimes just want a digital brawl. If their comments are pointless, you can leave them be. If they are using inappropriate language, you can remind them of your policies and ban them should they fail to respect your rules of conduct.
  • Humor is often a great way to diffuse a situation, but only if it’s in line with your brand identity, so choose wisely, and be mindful of the situation.

Deleting comments that aren’t baseless doesn’t bode well for your brand. Stay calm, do your best to follow your own in-house policy when it comes to unhappy customers, and of course, protect your reputation the way you see fit.

 

The digital world is brimming with setbacks and opportunities alike. To preserve and grow your reputation, use these simple, but effective tactics to your advantage and remain mindful of what your industry standards are – that is the best way to ensure your customers and employees are happy, and that you’re still true to your values.

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5 Common Retention Mistakes Made By Businesses

The 5 Most Common Retention Mistakes And How to Avoid

 For many business owners and leaders, the fact that they have a great service or product offering, inbound marketing and that their customer service is good, translates to high customer retention levels for them.

However, the reality is the complete opposite.

Customer Monitor says, a mere 5% additional retention of customers can lead to a boost in your profits by a full quarter.

This simply means that you need to earn your customers’ loyalty, which will take more than just a pleasant smile from your front office person, or a proper and working product or service.

Without a strategy in place that is designed specifically to retain customers, you are sure to get reductions in revenues, and halt the growth of your business.

Some of the reasons why you need a customer retention strategy are because replacing customers, whether one or many, is costlier than retaining them.

In fact, depending on your industry and the research involved, customer acquisition can set you back between five and 25 times over compared to retaining customers.

You can also lose out on profit increases of up to 95 percent because of poor customer retention strategies.

Customer retention also boosts the value of your company, so it is worth implementing a customer retention strategy in your company.

But even with the strategy in place, there still are some mistakes made that affect customer retention, thereby impacting on your bottom line.

What follows are five of the most common customer retention mistakes most businesses make.

  1.   Focusing more on customer acquisition than retention

Growing your customer base is a priority, but it shouldn’t make you neglect the customers you have already acquired.

Courting a new client can be costly, as Harvard Business Review notes, it can be up to 25 times costlier than retaining your current clients. That’s quite a lot of effort in terms of time and money on something that you’re not sure of getting.

A simple Thank You message like what Zappos does for its customers is enough to cement the loyalty and retain your current customers. It also distinguishes a mere website with no human face, from brands customers love.

Zappos thank you note handwritten

 

Image source: Forbes

Ultimately, customer loyalty and retention is much more profitable compared to customer acquisition.

Current customers are also more likely to increase the amount they spend with your business over time, while the cost of servicing such customers also declines.

Additionally, there’s a higher likelihood of your loyal customers promoting your business and staying with you, compared to going to your competitors whom they’re less familiar with.

  1.   Ignoring customer feedback data and analytics

When you have access to feedback data or analytics from your customers and you don’t use the information, this is a huge mistake in customer retention.

The worst thing is when you don’t have any such feedback data or analytics at all.

When you collect, collate, and update your customers’ feedback, and analyze the same for decision making, you’re best placed to understand what they want and need from your business.

There’s always some data generated by your business, including data from customer transactions.

To delve deeper into the insights your business needs for success, you need a more advanced way of getting and understanding the overall customer feedback levels.

Feedback could uncover insights that will be revolutionary to the direction of your business strategy.

You can follow it up with an action strategy to streamline discouraging factors. Tools like Google analytics and web analyser would let you see if and how customer trends have changed. In a way, it’s a measure for your inputs.

  1.   Poor interpretation of what customers are thinking

How well do you interpret your customer data?

Data by Bain and Co. revealed that 80 percent of companies from their survey claimed to offer the best in customer service, but only a mere 8 percent of these companies’ customers agreed with their claims.

This goes to show that reality and strategy are not merging in the middle.

A study by IBM also demonstrated how wrong businesses get over what their customers think.

The survey sought to find out from the businesses why they thought their clients follow them on social media.

A majority of the companies surveyed ranked purchases and discounts as the least important reasons. However, when IBM surveyed their customers, they listed purchases and discounts as the main reasons they follow these companies on social media.

Amazon followed the lead of their customers by implementing a subscription service in the form of Prime. Initially, it was meant to do deliveries faster, but soon became popular among its regular shoppers.

Businesses need to focus more on the actual behavior of their customers and less on their own predictions about the same behavior.

  1.   Not being proactive enough to engage and understand customers

This happens when businesses are only reactive, and not proactive to their customers’ needs and wants.

They don’t engage with clients to understand their issues and do their best to help them.

Not listening or engaging with customers, or if you’re too afraid to ask what could be wrong and act on it, or just not having continuous relationships with customers leads to lower retention levels.

A good example of this is how Australian IT support firm, R&G Technologies uses their customer satisfaction surveys to develop long-term, strong relationships with customers.

Not only do these give customers the chance to express what the company gets wrong or right, it also helps them pick out distraught customers well in advance.

Having customers, especially those that are loyal, isn’t a given, especially in the digital age.

The competition is fierce so businesses need to work even harder to maintain customer retention, which is the best strategy going forward.

E-commerce businesses do it all the time. They understand why it matters to invest in customer experience tools. It won’t come down to customers leaving in the first place, if they deliver the kind of experience customers are looking for.

  1.   Poor onboarding of customers

When businesses underestimate the importance of customer onboarding, it undermines their investment in their software, while threatening the customers’ loyalty and retention.

Poor onboarding also means that the many new updates, features, add-ons or new things your company comes up with that differentiate you from competitors, remain unused and a mystery.

Customers also don’t get to reap the value of their investment in your business, thus they lack compelling reasons to stay or to keep paying for your products or services.

It also means they’ll jump at the next available chance to adopt product offerings or services that promise fulfillment of their needs, easily and faster.

WhatsApp Inc., now a part of Facebook, always keeps customers updated on new features, and fix-it solutions so they don’t get frustrated when using the app.

Upshot –

Customer loyalty and retention is one of the most important things for any business to maintain.

Brands have to work harder to keep their customers coming back, and build transparency and trust in their customers.

While new business is a growing company’s food, customer retention is its oxygen, because as much as you can survive without new business for a little while, it’ll suffocate quickly without customer retention.

For your business to experience more growth, improve and retain your current relationships with your customers.

 

Tulip Turner –

Tulip Turner Alvomedia

Tulip is a Content and Inbound Marketing expert at Snewscms. Over the years, she has helped dozens of businesses in defining their content strategy. She believes that creativity doesn’t inspire customers anymore. A true story when recited well, is enough to build a connect.

Twitter – @snewscmss

Facebook – @snewscms

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13 Misconceptions About Mobile Application Development

13 Common Misconceptions About The Mobile Application Development

One of the most influential features that have been increasing the growth of smartphones is the significant contribution by the app developers that are leading to an increase the smartness of smartphones.

Hence, without any doubt, one can count technology as one of the leading pillars of any evolving business.

Also, according to various surveys, it is found out that around 66% of the smaller startups believe that creating a startup without the use of wireless technology seems to be a pretty impossible task to achieve.

Hence, on the one hand, the new companies have started appreciating the values of mobile app development to make their business a developing venture, certain misconceptions regarding the same seem to be laying a bad impact on their growth and development of their businesses.

Due to these myths prevailing amongst them, the companies are not only coming up with unfavorable results but also cannot generate the projected Return on Investment(ROI).

And thus, to help you understand these mistakes and work on them, we have come up with a list of fourteen major myths that should be clarified before developing your new app.

(1) All you have to do is develop an app

We have come across various companies that are of the opinion that all they have to do is to build an app and that’s it. Hence, this attitude normally prevails that the mobile applications sell themselves, as long as they are well built and come up with high functionality.

Well, this is only partially correct. One should understand the fact that developing an application is just the beginning. An app would not just be getting hits by placing it in the play store.

Proper marketing of your mobile application can only help it stand out from the rest. Thus, proper marketing would make the world aware of the existence of your application and embark its presence in the play store.

By this way, you can bridge the gap between your application and the targeted audience and gradually generate a significant amount of revenue from the same.

(2) Presuming the mobile application designing an easy task!

Developing a good quality mobile application design requires a good deal of effort, expertise and time.

Just because a mobile application seems to be smaller than the desktop application, it simply does not mean that it is less expensive and comparatively less complicated to develop.

Certain applications, such as gaming applications, demand rich graphics and comparatively more time for conceptualization and development.

(3) A Mobile website is not required if you have a native app

Most of the time a user might need an application program which has been built for use on a particular device or platform.

Native applications are supposed to be installed from the application store( Google Play or Apple’s App Store).2

Their development has been made specifically for a single platform and can be taken full advantage of various device features such as the camera.

(4) Why would a small business not need an app?

Is your business missing out the essentials to create a rapidly growing marketing platform? The scenario today is such that many businesses seem to be pretty unsure of coming up with an application for themselves.

Well, they should understand that to be ahead in the competition, the businesses must look forward towards the mobile application development.

This is going to help them reach out to their marketing goals faster and at a high success rate.

(5) With consumers becoming mobile, there is nothing much to be achieved

Mobile these days is being taken as the major medium of choice for everything, be it browsing, researching or even shopping.

Businesses need to be aware of what the consumers would be wanting and how the companies would make mobile development the major priority to reach the customers.

The mobile and the Mobile developments have necessarily become important for various organizations.

A long-term comprehensive strategy for mobiles is required for the additional projects associated with mobiles.

Hence, it is high time that the businesses must plan a strategy that is long-term to support the building of applications that would allow a better experience for the users and also enhances mobile excellence.

Certainly, the myths prevailing about the mobile applications create issues for many organizations.

As we know, the business apps would take a long time to generate profitable results and the ultimate key to this (coming up with a required mobile platform) is to develop the code and also the backend services that would result in the integration of speed.

(6) Settling up for iOS is sufficient

Of course, one cannot deny the fact that a single platform surely cannot fulfill all your development needs.

Certainly, the most important factor to decide the right launching platform for your application is your set of targeted audience.

For example, if your aim is to target the mass market, the application has to be built for both Android and iOS.

(7) Shifting towards getting as many installs as possible!

One can simply not deny the fact that most of the app marketers would focus on the quantity rather than the quality.

A large number of businesses try to drive away a large number of installs as quickly as possible.

Also, it is considered that with such a kind of approach, you might add up the volume, but many of the users might turn out to be of poor quality when this set of approach is taken and hence it cannot help adding anything to the business.

(8) Observing and Analysing the user’s pattern

What can be an easy way to enhance the growth and productivity of your app:

The user pattern differs from user to user.

So, in order to develop the productivity level, one may need to analyze and keep an eye on your user’s pattern and his behavior, that is his way of going through the app.

A perfectly planned application that duly noted down the amount of the active users of your application can significantly mark the growth and the progress ratio of your mobile application.

(9) Comparing the new ideas with the pre-existing one is not a good idea from the developer’s point of view

One of the major challenges of developing a new mobile application is good maintenance of exclusivity and switching the customer loyalty of the existing applications.

Hence, the developers must strive to recognize the niche opportunities and also deliver effective and highly efficient business solutions.

(10) Any app when submitted to the app store gets approved

The app store is often a neglected aspect of native mobile application development.

Many of them assume that if the app is submitted to the app store, it surely is going to get approved.

However, people should understand the fact that any application will be approved no matter what is totally wrong.

It is in fact not that easy too. You might not be aware of the fact but the app store can add a major roadblock to your company’s mobile application.

(11) Uniqueness is the Central Idea to Mobile Application Development

An idea can only be called unique if no one else has ever thought about it. But then, also the chances of people finding it also turns out to below.

Well, your idea may turn out to be unique but if it doesn’t work out it is of no use and cannot lead any success.

According to a Cornell University research paper, the more unique an idea is, the chances of people identifying them also turns out to below.

Thus, a unique idea must also be surrounded by a mastermind who knows how to turn an idea into a well conquering plan.

(12 ) Failure of apps to store data in Legacy Systems

The Enterprise organizations have made huge investments in various systems such as ERP, Enterprise Resource Planning.

But, as it turns out to be, now they are more interested in developing various mobile apps which are seamless in connecting with various other technologies.

Various backend systems such as Oracle, My SQL and SAP cannot be easily accessed through mobile.

This, in turn, can lead to shutting down the development process or make the mobile applications difficult to use.

(13) Entire details of the Mobile App Development must be discussed

Customers might hesitate to contact various mobile app development companies because they might feel the need of keeping total transparency over various details.

Whereas, the programmers might have a creative mind and can surely bridge the gap for various aspects of mobile application development.

If the customers unhesitantly discuss out the basic requirements and the business goals, that is all their aims and aspirations, the company can come up with applications having better results.

As per the research carried on 100 different mobile app development company in India, around 67% of the companies that had complete details for their client’s projects ended up giving better results.

Thus, if all the misconceptions and myths are cleared, then nothing turns out to be more important than developing an application for one’s business.

 

Author Bio

Aakash Soni is the operational head at Auxano Global Services, leading mobile app development company headquartered in India. His insightful approach and futuristic vision are proven to be fruitful for the clients. Aakash is also known for his energy, which brings motivation for the team and the clients. With a vast experience in Sales, he has established himself as a highly focused product strategist, and even he mastered the mechanism of advanced technologies to help businesses. Bring value addition to your business now, hire dedicated app developers, and see your business thrive.

 

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What Are The Most Popular Emojis In Subject Lines?

Most Popular Emojis Used in Subject Lines

With “Googling” and “Emojing” working their respective ways into new dictionary entries, there’s no need to muse overmuch on the importance of the new age internet communication. With emails successfully topping the list of the most popular forms of communication for decades, it is not surprising that the three are capable of making some truly stunning combinations and paving the way for new types of connection with people scattered across the globe in years to come.

Fortunately, it is not upon us to make predictions. Our present focus is solely on emojis, albeit the term “solely” might be a bit of a stretch. Emojis have become such an essential factor in conveying emotions vis-à-vis emails that numerous studies have popped up to explain the importance of emojis in regard to one thing or another.

Unlike emoticons (no, they’re not the same thing as emojis) whose sole purpose is to depict facial representations and thus make the contents following subject lines predictable (for lack of a better word), emojis serve a variety of purposes, not rarely simply to annoy the recipient.

If you’ve gotten the impression that we are from the anti-emoji clan, you haven’t read between the lines. Emojis are a necessity, a constant, an image of human nature… and many other things beside.

Trust it to marketers to jump at every possible chance to boost their profits, and you’ll see where the discourse is going. Emojis have started appearing in email marketing subject lines and are likely to stay there for a while.

The Benefits of Emojis in Subject Lines

On top of them being considered “cute” by many, emojis also trigger increased open rates. In addition, they save space simply by conveying emotions that would otherwise have to be described in words.

It is a well-known fact that subject lines that are too long tend to annoy recipients, with the email not only not being opened and read but also being flagged as spam.

If we add to that, mobile devices display anywhere from 30 to 40 characters, so the benefits of emojis in subject lines become even more pronounced.

Emojis takes up only one character, which explains why they are being blatantly abused by less-experienced marketers.

If we observe email marketing campaigns in the same light as traditional marketing efforts (which they should be, in order to be successful), it will become obvious that emojis help senders connect with their customers.

Emails featuring emojis are more personal, and making your recipients feel special should be the very first goal of your email marketing campaigns.

It is important to keep in mind, however, that the emojis should fit the tone of the message. If you are into finance, i.e., emojis might be inappropriate. They are more likely to appear unprofessional than personal.

The abovementioned and demographics are the two most important factors to consider when deciding on the emojis to use in subject lines. The (in)famous millennials are known to love emojis, for example, so if they’re your target audience, you’re in luck.

Perhaps the most obvious benefit of the emojis in subject lines is that they make the message stand out in a crowded inbox (provided the inbox isn’t flooded with marketing offers).

Best Practices for Using Emojis in Subject Lines

Like all other inbound marketing practices, the usage of emojis may be tricky depending on the scope of your business. It is essential to find the right balance, as to not overdo it (see below).

First, you should match the emojis with the tone of your message. If your emails are conservative in nature, best leave popular emojis out. You may still benefit from standard ones, such as the trademark and copyright symbol, for example.

Next, make certain that the emojis in the subject line match the emotion of the message. That is to say, don’t plaster an emoji to the subject line just because it is popular. Pre-meditate your selection for best results.

Last but not least, the emojis should directly relate to the subject line. That makes things easy for holiday promotions, but somewhat more difficult for regular newsletters. Best observe it in this way: the emoji should emphasize the idea. For best practice, add an emoji after the keyword.

Remember at all times that emojis should not make the reading difficult. Subject lines should flow smoothly, with emojis adding a zest.

One Emoji Just Might Not Be Enough

It doesn’t take a genius to deduce that some emojis following subject lines make sense. Free gift offers are logically connected to gift emojis, Valentine offers with hearts (no lack of those in all possible and impossible sizes and colors!), and so on and so forth.

Albeit, there are some cases of exaggeration, professional marketers never make that mistake. In actual fact, research has shown that the full potential of multiple emoji combinations is yet to reach its peak. As ever, the case is linked to human psychology, and so far as we know, we are yet to discover much about our brains in times to come.

As regards to common associations, some common pairings naturally come to mind. Travel agencies, for example, often use the plane emoji. Not only does it suggest pleasant holidays, but it also refers to new interesting places, easy transportation, etc.

However, sometimes common sense tends to get tired. A great number of studies show that emojis from the same group (food, beverages, weather, animals…) are more frequently paired among themselves than with emojis from different groups. It may make sense for Pizza Hut, admittedly, but not for businesses from other industries.

Most Popular Emojis

With the variety of emojis to choose from (and let us not forget that the list is getting bigger by the day, if not by the very minute), the question of most popular emojis might appear difficult at first. However, once again relying on psychology may help. For one thing, people revere in positive emotions, so it shouldn’t come as a surprise that smileys, hearts, suns, gifts, and a variety of food and beverages are usually more than welcome, no matter what message they accompany.

Are We Overdoing It?

As for emojis in subject lines, simplicity wins. The picture below illustrates most popular emojis among Apple users (emojis are displayed differently on different devices, and in case of browsers not supporting Unicode, they’re not displayed at all):

It also turns out that cultures do have a say in the choice of favorite emojis. Facebook data show that Canadians and Australians cherish birthday wishes the most:

Bottom line? Personalization. Knowing your customers’ preferences is the best way to boost sales, and knowing their favorite emojis can only help in that matter.

Don’t Expect Miracles From Emojis

As the case of The Emoji Movie shows, not all emoji uses are welcome (or indeed tasteful). The movie proved to be a huge fiasco, even with some big screen names behind it (take only Patrick Stewart (the Poop) as an example). To make things worse, it was the first animated film in 38 years to “win” the title of the worst picture of 2017 at the Golden Raspberry awards. The official statement reads that the movie showed “toxic-level lack of originality.”

Take note, marketers. For although emojis are all the rage these days, overdoing things is certain to backfire. Don’t overpopulate subject lines with the wannabe kawaii content; rather, do your research.

Marketing companies have spent incredulous amounts of time analyzing the use of emojis across countries, industries, media and occasions. Many findings are conclusive and some common sense applies, too. I.e., going by emotions, the most popular emojis are ranked thusly:

  • Emojis portraying joy (31 percent)
  • Emojis portraying disgust (21 percent)
  • Emojis portraying sadness (16 percent)
  • Emojis portraying fear (15 percent)
  • Emojis portraying surprise (10 percent)
  • Emojis portraying anger (7 percent)

Mind the Display

One thing to keep in mind when it comes to emojis is that different devices and browsers display them differently. The infamous plain square everyone has seen way too many times is the thing you wish to avoid.

The easiest way to know if your emojis will be displayed properly is to send a test version of your message to your email account. Simply look at the message from different devices (desktop, laptop, mobile devices) and browsers (at least the most popular ones).

When you open the message in an email client, the emojis are displayed based on the client’s specifics. Different email clients may present emojis in a visually different way or not support them at all. Take Gmail as an example. It styles emojis in a more designed way than the more generic versions of, say, Yahoo and Outlook.

When accessing your inbox from a web browser, the emojis are displayed based on the web browser’s specifics. Commonly used emojis are mostly generic, with slight differences in coloring, rather than styling.

Finally, when accessing your inbox on a mobile device, the emojis are displayed based on the device’s specifics. Mobile devices usually alter the style of the emojis as to match the look of their brand.

Simply put, emojis are like fonts. If your email recipients don’t have the font installed, a default version will be displayed instead. In case of emojis, most often that means a generic square.

Instead of a conclusion, couple appropriate emojis with the message you’re trying to get across and watch the open rates boost. Mind your manners and don’t line up too many happy faces (visibility matters!).

Ecommerce development journey

How To Start An Ecommerce Business With Zero Investment

How to start an ecommerce business with zero or no investment

The internet is an incredible resource. In business specifically, it has made everything easy. Anyone can start a lucrative online business—anyone with a computer. Today there are many tools you available which you can use to build an online business with inbound online marketing that makes the technical work significantly easier than it was before.

You can likewise live anywhere you want, set your very own schedule, and work as little or as much as you need, based on how quick or big you want your business to grow. No business or marketing experience is required either.

Best of all, unlike a brick-and-mortar business, you don’t require a lot of startup capital. Actually, you can get your organization up and running with no cash at all because so many free services encourage the possibility. For instance, you can set up a blog or an ecommerce website for free using Builderfly or WordPress.

And this is only the beginning of the many available no-money ecommerce startup solutions. Let’s consider four of the top approaches to start an online business and make money online with little or zero investment at all.

Affiliate Marketing

This business is great if you are good at selling something. For affiliate marketing, the site is not necessary however great to have. Now you need to pick some products where you can get amazing commissions. You need to sell the product from your website or with your link and you will get a cut for each deal.

For instance, Amazon offers an affiliate commission on its products. Now if you have displayed a banner of a recently launched book on your website and someone buy that, you will get a commission on that.

So in affiliate marketing, you don’t need to build up any product or provide any service and still, you can make good money. You can discover good products on portals like ShareASale and Clickbank to promote and get great commissions.

Podcasting (Minimal investment)

Podcasting has turned out to be popular in recent times with a lot of people starting up new shows every day.

Fortunately, as the business continues to grow in popularity, a ton of podcast hosts are finding many brilliant ways of monetizing their shows, incorporating landing extraordinary deals with advertisers and selling services and goods to their audience.

In the marketing industry, the minute you mention podcasting, John Lee Dumas’ name will consistently strike as he has built an inconceivably successful business around his podcast.

John hosts Entrepreneurs On Fire where he offers lots of useful information on entrepreneurship and business.

Dropshipping (Minimal investment)

You don’t need a warehouse loaded up with inventory to maintain your own business.

Dropshipping is a decent way to start your own business on a budget without owning a single item. You simply need to get pre-existing items from a supplier and let them deal with everything else, including satisfaction, packaging and dispatching.

With dropshipping, you can run your business from anyplace because you needn’t bother with a warehouse. Your store doesn’t need to stock products in any physical location.

When someone buys an item from you, you make an order with a third-party on behalf of your consumer, and the third-party handles everything else.

Launch An Online Course Or Membership Site

Building and selling online courses is a fantastic way to create a passive income.

Even though it’s one of the most provoking ways to make money online, if you’re able to make a popular, value-filled, and enlightening video tutorial, you will be making a profit from it for quite a while.

To launch your own online course, you first need to think about a decent topic you understand very well and can simply teach someone without any preparation. It could be anything – bead making, web development, list building, dog training, mobile app development, and so forth.

The next thing to do is to get a video editing app like Camtasia which makes it simple to make professional-looking videos. After that, all you should do is upload it to someplace and promote it.

A good example of someone benefiting from this business model is Jon Morrow of Smart Blogger. Jon has launched numerous online courses throughout the years including Guest Blogging Certification and Serious Bloggers Only.

Putting It All Together

The trick with any online business is to ensure you’re in a profitable niche market. So be sure to watch out for trends, check out bestseller lists on sites like Amazon, and think about what people are talking about on social media.

Important: One thing to remember is that you don’t need to restrict yourself to only one of these ecommerce opportunities.

Begin with one and get it going. Then add new revenue streams as you’re capable. That will grow your income and guarantee that you have something to fall back.

Video marketing tips you can apply for your internet business in 2015

Secrets To A Successful Video Marketing Campaign

Top secrets to making your video marketing campaign super successful

Video marketing is not a new topic of discussion for marketers and business owners. The trend of running video adverts has gained much traction over the past few years and in addition to a good Web Design, business owners now rely on video marketing to gain them more fame.

It has long been known that people retain more of what they watch than what they read or listen to. So what better way to make people remember a message you give them other than to put it in a catchy video that they can’t peel their eyes off of.

What exactly is a successful video marketing campaign?

Video marketing is exactly what it sounds like; the incorporation of a video message into your marketing campaign to increase brand visibility and popularity. With over 5 billion videos being watched every day on just YouTube, and 80% of people claiming they remember a video advert they’ve watched recently, it makes sense that brands have turned their attention towards videos to get the name of their brand out there.

How to get the utmost out of video marketing?

Video adverts might sound simple enough to make but there’s so much more to it than just putting some cool graphics and music together. Making a successful video requires a lot of thought and planning to ensure that it goes “viral” while not losing track of the message that needed to be conveyed. Here are some ways to get the most out of video marketing:

  1. Concentrate on value, not revenue: There is an abundance of marketing content on the internet that talks only money and sales, you don’t

want yours adding to that pile. It is therefore crucial that you think and speaks of the story behind your brand and the value you’re delivering to your customers, rather than just about how much revenue you’re making off of them.

  1. Make it short and relevant: Your video advert long enough to cover everything that you need to say but, at the same time, it needs

to be short enough to not bore your audience. It is assumed that most people will click away from a video within the first 10 seconds. So that first 10 seconds of your video needs to be the most edifying.

  1. Define a purpose: Video creation is a simple task and it comes so naturally to creators that they often may not even think of why they are creating it or what we intend to do with it. So the first step you need to take is to decide what you would like your video to do for your watchers. A video can have many purposes such as creating awareness, highlighting a unique value proposition, establishing customer loyalty, increasing web traffic, etc. Therefore, it is a good practice to pick your purpose ahead of time. 4. Make your video be easy to find:

The video you post should be in a place where people are most likely to go looking for it. Or somewhere your intended clientele spends a lot of time. For example, it doesn’t make sense to leave a video advert on the “contact” page when it should be on the main page. And if someone is browsing a page for recipes, that is the smartest place to put up an advert for a grocery store so that they can find what they lack while looking for what to cook.

  1. Include call to action: When your viewers are done watching your video, they should know what to do next. Is there

somewhere they can get more information? If so, where should they click? Telling people what to do and making access easy for them ensures that the attention you have amassed from them isn’t lost as easily. Tell them where to reach you and where to go next.

  1. Optimize your video for SEO: Tag up your video so that it pops up in search engines more. People seldom go out of their way to find something when another alternative item has already fallen into their laps. So, make sure that the link that falls into their laps is yours. Another massive favor you can do for your video is that you host it on your own domain.

Also, allow embedding so that you can receive maximum inbound marketing links. An extra mile you can

go is to write a description full of relevant keywords so that search spiders find your video most easily.

If done correctly, video marketing can take your business to the top of the chain. It is a method of advertising that has a lot of potentials and since most other brands have already resorted to its use for better brand performance, it doesn’t make sense to stay away from it. So, get into it, and get into it the right way.

What are the benefits of using inhouse SEO vs outsourced SEO?

5 Ways To Effectively Manage Customer Data

5 Ways For Businesses To Manage Customer Data

The appearance of new technologies revolutionized the way business is conducted and one of the largest changes is that businesses can now extend their reach globally with fewer complications. This means that the priorities have also changed and as studies show, the most valuable modern-day resource is no longer oil, but data.

This trend existed unregulated for some years and, in many instances, it was even taken advantage of. This lasted until the introduction of GDPR (General Data Protection Regulation) in May 2018. It set standards for businesses and organizations regarding data protection and privacy of EU citizens. Having in mind the importance of customer data, here are a few pointers to help business owners and managers to accumulate and handle customer data effectively.

Educate your employees

Since your employees are the ones who handle sensitive customer data on a daily basis, it is vital they are trained on how to properly use different CRM (customer relationship management) tools. These training sessions need to be mandatory and taken each time new software is introduced.

It also goes without saying that the employees need to be careful when writing emails since personal information about one customer can end up with the wrong recipient. Also, common sense indicates that not everyone should have access to everything so restricting access to certain groups of data decreases the chances of human error and acts as a safeguard for that data.

Set collecting priorities

As a business owner, you wish for your business to thrive and to learn the likes and dislikes of your target audience, you need information on their preferences. However, it doesn’t mean that you need each and every piece of information available for collecting. It is actually detrimental to collect data you will not use in analytics since this data saturation can hinder the decision-making process and make your business a more attractive target for hackers.

So, to manage your customer data properly, you first need to decide which pieces of data are essential. You should consider the manner in which one piece of data will be analyzed and how it would affect the customer experience. For illustration purposes, think through whether you need both a customer’s email address and their phone number. Maybe just one of the two pieces of information is enough.

Put data security first

With the GDPR put into effect, as a business owner, you are expected to treat the safety of your customer data with the utmost respect. Nothing can’t be left to chance and you need to know who has access to which data at all times. As mentioned, this also means restricting access to certain data.

Another thing to be mindful of is where you store that data because it’s possible that you could be doing more to protect it. Traditional cloud computing architecture can be tricky to maintain, and this might cause the entire data center to become sluggish. For peace of mind, you could consider using the services of reliable private cloud providers who not only guarantee the comprehensive safety of your data but also a simplified architecture frame which can be expanded easily when the need arises.

Collect data transparently

Besides determining which data your business needs, it is crucial you collect it transparently. Your customers and clients trust you, so any data collection without their knowledge or consent can break that trust and seriously damage your relationship.

Just remember the incident with Facebook and Cambridge Analytica which gained access to information about 50 million Facebook users. Although this type of behavior was unethical, people still use Facebook. However, since your business doesn’t have 50 billion dollars of annual revenue, it’s best to have straightforward surveys and provide options for customers to choose which information they agree to share.

Perform customer data audits

It is not just about having data, it’s about having the right data. Data audits can be quite useful from time to time to correct or change any of the outdated or erroneous details. Having the correct information will help your employees be more efficient since they won’t need to waste time double-checking email addresses and phone numbers.

The best place to start is to list different types of data assets you have, such as CRM customer information, POS purchase information, e-mail marketing contacts, online shopping data, and social media followers. After that, it is time to organize the data by priority and to check their accuracy. These audits can even help with the data collecting process since it might provide useful tips on prioritizing on the spot instead of it being done retroactively.

Conclusion

Quality customer data management is essential for every business and even more so in these times when a data breach is one of the worst nightmares of any business. For the most part, practices are shaped by laws and regulations, but the rest needs to be regulated by another important aspect – your conscience.

If you approach data management with an ethical stance, you will make sure that all personnel who have access to sensitive data know how to handle them, just as you will be mindful of the accuracy and the type of data collected, the manner it was acquired and where it is stored. Handling customer data properly will result in them being more efficiently utilized to boost the growth of your business.

How to increase your social media engagement

Generation Y And Their Relationship With Social Media Brands

What Is The Relationship Between Millennials And Brands On Social Media?

Here is an article about six types of millennials – people born between 1980 and the early 2000s, accustomed to technology, the rapid pace of life and new impressions, and how to use this knowledge to promote brands on social media.

The interest in Generation Y has been actively exploited by the media lately, covering this topic from the perspective of marketing and branding to the context of sociology, psychology, and HR.

All while thanks to mass media, many perceived the wrong image of these people. Hello, Dream Reach Media.

Genius and stupidity, self-centeredness and love for one’s neighbor, entrepreneurial skills and infantilism as the characteristic features of Generation Y are sometimes condemned or encouraged but always cause a lively reaction.

We decided to put everything on the shelves: to clarify the controversial points and tell how the theory of generations helps to build their work in social networks.

Fathers and children: a different perspective on the issue of generations

One of the main points on which there are differences not only in the media but even in the materials of significant researchers – the boundaries of Generation Y.

Some say people born from 1980 to early 1990s belong to Generation Y. And those who were born in the late ’90s consider themselves to be representatives of generation Z. Others are pushing the boundaries to 1985-2005. In search of the truth, let us turn to the source.

Generational boundaries are clearly defined and justified by the so-called generational theory developed in the early 1990s by the Americans Neil Howe and William Strauss. Later this theory was adapted for other countries.

According to the theory, the “duration” of one generation is 20-22 years. Every 20 years, a new generation of people appears, whose values are fundamentally different from those of their parents and grandparents.

It is interesting to note, that the change of generations occurs only four times, forming an 80-year cycle.

Four generations in the cycle change like seasons and repeat themselves again. This has been happening for many hundreds of years. Howe and Strauss’ research describes this pattern from the end of the 16th century – the time of the birth of the United States – however, researchers claim that this pattern was relevant long before that.

The 80-year cycle represents four archetypes of generations:

  • Artists
    • The personality of Artists is formed in the epoch of reaction and strict authoritarian control by external forces, be it the authorities or parents.
  • Idealists
    • Idealists grow up in an era of economic upturn and stability
  • Nomads
    • Nomads are at a time when the wind of change begins to blow and old values are crumbling.
  • and Heroes
    • appear in crisis to create a new world on the ruins of “old life”. As Franklin Roosevelt has said, some generations have been given a lot, and from others, a lot is demanded.

different type of Millennials

What kind of archetype does Generation Y belong to?

Heroes of our time

The archetype “Hero” in the 20th century was embodied in two different generations. This is the so-called “greatest generation” – people born from the 1900s to 1920s.

“Heroes” in the literal sense of the word, protecting, changing, building a new world. Born in an unstable era of power shift, revolution, global upheavals, the representatives of “The Greatest Generation” went through at least one war.

After 80 years, the cycle was repeated. Heroes of our time – Generation Y, or Millennials.

Coworking, smoothies, startups, beards, seals, that is.

The archetype “Hero”, of course, manifests itself differently than 80 years ago. The heroism of Generation Y is in the denial of authorities. In believing in oneself and one’s abilities.

“I’m not ready to spend tens of years on boring work” attitude.

Dynamic, thirsty to know the world. In the prevalence of spiritual values over material ones. In the entrepreneurial spirit.

Millennials grew up in the period of epochal changes: liberalization, globalization, the rapid development of digital technologies, the rapid spread of the Internet and the global financial crisis(es).

Hence the readiness of millennials for change, disbelief in long-term prospects and denial of authority.

Cynicism, self-confidence, infantilism, and optimism: the Millenials experienced a period of relatively stable 2000s.

The information revolution makes young people free and confident. Technology allows one person to compete with big organizations: hackers are against corporations, bloggers are fighting newspapers, terrorists are fighting with states, YouTube users are fighting film studios, and application manufacturers are fighting entire industries.

The Millenials are immune to advertising, and traditional marketing tools are less ineffective.

Generation Y does not watch TV, hardly listen to the radio, do not dream of working in a bank, and do not believe in propaganda.

Five years later, Generation Y will be at the most active age (purchase power-wise). It is they who will produce the lion’s share of GDP, spend money on quality clothes, travel, invest in the education of children and get involved in the mortgage.

A business that will not learn how to communicate with them will be out of competition relatively soon enough.

Different Types of Millenials

The situation is complicated by the fact that there are a lot of Generation Y people and they are different.

Millennials are considered to be the most diverse generation in history. Hence the contradictions in their characteristics.

Today there are 17 MILLION Millenials in the UK and 72 MILLION of them us in the US.

It is obvious that, in addition to the common features inherent in the generation as a whole, we can also highlight some features by which it can be segmented.

In 2012, The Boston Consulting Group conducted a study called ‘The Millennial Consumer‘. Four thousand Millenials between the ages of 16 and 34, as well as older generations,  took part in the study.

Not surprisingly, the answers varied among different ages, social status, income, and gender: their attitudes to technology, communication, media consumption, and marketing.

The result of the research was the selection of 6 types of Millenials. Distinctive features of social behavior formed the basis for the conventional names of these types:

  • Hip-ennial;
  • Gadget Guru;
  • Clean and Green;
  • Oldschool;
  • Millennial Mom;
  • Anti-Millennials.

 

Who are the different segments of Millennials in the USA?

 

Each of the above has its own peculiarities of online behavior. Let’s go in order and find out how with whom and what is better to talk.

Hip-Ennial or “Knowledgeable”

The global insight of this audience sounds like “I can change this world”.

But they say much more than they do. Among the “Informed”, girls dominate. In social networks, they are very active, and they prefer to “like”, “share” and comment rather than write their own thoughtful (or not so) texts.

“Informed” is a very fertile ground for the spread of all kinds of viral activities. For example, from charitable organizations. Remember who most often repost calls for help for dogs, grandmothers, and children among your friends, and you will find a bright representative of the “Informed”.

Gadget Guru or Advanced

“It’s so great to be me!” – is immodest, but they really think so.

These guys (well, mostly guys) want to be independent, make good money and buy cutting-edge gadgets with that money.

That’s right, the main thing is not to be driven, but to lead by yourself. You create most of the content on the web, trying to emphasize your success and follow the trend. And you will be especially pleased if the brand will demonstrate a special personal attitude, will listen to your advice and will communicate with you.

And even better, if among your friends there will be an “evangelist” of the brand and will tell about the most secret novelties and share the promo code.

Millennial Mom or “Moms of Millenials”

“I like to do sports, travel and spoil my child.”

Millennial moms are very active. For them, the child is not a reason to stop self-discovery, but, on the contrary, a driver of personal growth and development. As for the behavior in social networks, they find enough time to produce tons of content.

However, the topics they are interested in are limited to a very clear circle: travel, health, family, education. Politics and economics do not interest the “Mom” archetype until some events start to affect them directly.

Millennial Mothers is a very interesting audience that spends X2 money on itself and its children. If you want to reach them, try to get them to communicate through their reputable bloggers and celebrity moms.

You can communicate directly with them, but it will make an effort to earn their trust.

Clean and Green or Green and Fluffy

“I care not only about myself but also about the world around me”

We called them “Green”, which is the absolute truth, and “Fluffy”, which sometimes does not quite correspond to the truth. Because sometimes they can be quite belligerent.

It’s worth the trouble of being alive, ready to pick up the wave and get involved in the scandal on Facebook pages. The Greens won’t trust you until you prove that you’ve actually reduced emissions. Hello, Volkswagen.

If you want to consolidate the audience of the Green People, give them the opportunity to work for you for free. Let them bring batteries, come up with a recipe for a new dish or tell their friends what a good job they are doing.

Anti-Millennial

“I’m too busy with business and family to think about anything else”

Yes, they don’t care about politics, ecology and public organizations, and at the same time, about your Facebook.

Of course, they use the Internet, maybe they even have profiles on social networks, but they are, as they say, “empty”: a picture instead of an avatar and 10-20 friends.

If your product will interest these harsh guys, they will subscribe to it, but do not expect much involvement from them.

Old-School Millennial or Conservatives

“Social networking is too impersonal, and let’s get together and have a coffee!”

These are Millenials who just pretend to belong to Generation Y. Well, they like live communication, do not feel comfortable in social networks and do not understand how to call a taxi through the application.

Editor’s note: do such people even exist?

Maybe some of them even have a home phone and TV (lol)

If your target audience is Conservatives, try to use the classic media – TV, newspapers, magazines – more, otherwise, there is a risk that you will not reach them at all.

To sum it up

As you can see, six groups of millennials are quite succinct in describing the main types of people who are now between the ages of 14 and 33.

Generational theory is most useful in two cases:

  • first, when you are looking for a consumer insight for your target audience,
  • and second when you want to set up a dialogue with the audience through social networks.

Simply describe the target customer as accurately as possible and without illusions. Then find the definition that he or she falls under. Many answers will come by themselves.

Over to you.

BTW, are you interested in some practical ways to address the Generation Y?

If so, I recommend checking out 7 steps to optimize your website for Millennials

 

Authors bio:

Dmitrii B. is the CEO and founder of GRIN tech – a full-cycle digital agency doing design, marketing, and development alongside white-label agency & media outreach solutions.