Category Archives: Content Marketing

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how to improve search engine optimisation for mobile applications

Transform Your Digital Marketing With Mobile Technology

Mobile Technology as a Starting Point for Your Digital Transformation

Today, the top 500 merchants can credit 40% of their sales to mobile platforms. It’s a phenomenon that’s only increasing. Sales over mobile apps more than doubled between 2014 and 2017.

Many business owners may take the savvy steps of nurturing a social media presence and leveraging whitehat SEO to their advantage, but don’t stop to consider whether they are targeting the right platforms.

It would be wise to make the most of mobile opportunities and focus on delivering a streamlined experience to customers, so here’s how you can take charge of the mobile revolution.

Mobile Payments Should be Part of Your Offer

Online-only retailers offer a distinct advantage in their ability to take orders online and deliver them directly to a customer’s door. But mobile payments don’t have to be reserved exclusively for online businesses.

Whether you’re a pizza parlor, a hair salon, or a brick and mortar retail outlet, setting up a system where your customers can pay through their phone and pick up their product or receive their service at your store will usher in a new era for your business.

It also cuts out the middleman by reducing the need for your staff to handle billing in person.

The idea of mobile payments can be applied to walk-in customers as well. The ability to make a payment with the swipe of a phone is marvelous.

The NFC (near field communication) technology that made it possible is one of the most convenient new innovations in brick and mortar commerce, and it lets your customers know you’re willing to go the extra effort to stay ahead of the curve.

Creating a Point of Sale system that facilitates mobile wallet services like Square, Google Pay, and Apple Pay may have a bit of overhead, but it will pay off in the long term. And it’s likely to become the standard rather than the exception shortly.

Integrate New Digital Touchpoints

Have you ever asked yourself what the touchpoints are between you and your customers?

If their primary way of getting in touch with you is by walking into your store, calling your office, or sending you an email they never get a reply to, you’re way behind.

As digital technology matures, the customer’s expectations are growing. For many businesses, this means investing in their very own app.

Most users today prefer instant contact via chat, so, having a chat channel directly integrated into your app is a great way to start, but that’s just scratching the surface of what a customer-facing app can accomplish.

Touchpoints go both ways. With an app, you can easily communicate back with them through push notifications, interfaces personalized to their browsing habits and shopping history, loyalty rewards programs, and social media integration.

An app allows you to directly engage with your customers, and the options are wide open.

You’ll want to make sure you understand the app development process before you take the plunge.

One thing about app development you should know is that it’s not your job to understand the technical side of things – you need to understand the business side of developing an app, and learn to determine how to hire the right professionals to build your app.

Keeping Your Team on the Same Page

Conference rooms and mandatory in-house company meetings are already considered old-school. If your staff needs to all be present at a certain place and time, you’re almost always going to be bleeding efficiency somewhere.

Communications software allows your team to all be present for important debriefings without actually having to be present. Transitioning your conferences and presentations to apps like Viddy, Skype, and Tout is an important step for any modern business, and it doesn’t have to cost a fortune.

Workplace communications tools like Slack can create a more productive environment, and they’re more versatile than traditional texts, emails or messaging services.

The important part is sitting down and putting a system in place for inter-office communications.

An ecosystem with countless different messaging platforms is going to quickly turn into chaos. You don’t have to develop a customer-facing app only – invest in your own in-house app and keep everyone in the loop with push notifications.

Sticking to one system allows for cleaner communications, less confusion, and better archiving for when you need quick access to information.

Banking Right Through Your Phone

Mobile payment tools can significantly improve your point of sale system, but you’ll likely want to move your internal finances to mobile-friendly alternatives as well.

With the ability to access your sales numbers or expense figures right through your phone, you’ll have a finger on the beating heart of your company financials.

Most of the biggest banks have their own dedicated mobile apps now, whether it’s Chase’s Jot interface or Wells Fargo Mobile For Business.

This isn’t a phenomenon that’s reserved for owners, managers, and accountants either. Account expense software like Zoho, Concur, and Workday integrates a robust desktop platform with mobile tools.

Your employees won’t have to waste their time-saving paper receipts or filling out expense reports once they get back to the office. Instead, they can just scan the information right through their phones.

Best of all, these platforms allow the people who hold the purse strings to receive reports on where the money is being spent practically in real-time. And if you need access to more detailed information, it’s accessible on the cloud through your work computer.

Updating Your Website

A mobile app is great, but even the newest phones have limited space, and not every customer is going to want to download your app to their device. All businesses should make responsive design a critical component of their website development policy.

Responsive frameworks like Bootstrap make it easy to put together a web site that works ideally across a variety of platforms. Making sure it’s optimized is also important if you want it to be ranked well and have visitors.

It’s just about putting a system in place for your web designers and making sure they stick to it. Establishing policies now will save you a lot of trouble in the future.

Bridging the Gap Between the Real and Virtual Worlds

Today’s digital world is deeply intertwined with ours. We use our phones for everything – calls, texting, ordering food, purchasing items and software, reading the news and much more.

Businesses realized that they have to become a part of the mobile world as well, and there’s really no better way to engage your customers than with your very own phone app.

The possibilities are almost endless: GPS tracking built into your customer-facing app is a great way to remind them of when they’re passing by your store, you can send them push notifications with new offers, hot new deals or discounts, increasing your business opportunities considerably.

Enterprise level challenges for digital marketers

Key Steps To Grow Your Business Digitally

Key Steps You Should Take to Grow Your Business Through Digital Marketing

Almost everybody uses the Internet and has their own social media account, a reason why it’s part of many online marketing strategies today! However, there are still a few business owners who feel reluctant to create online marketing campaigns. Why? Others feel that it’s too expensive or time-consuming!

That’s not the case though, as planned and organized strategies are cost-efficient AND generate a lot of leads and sales. It takes time to research about your customers for creating strategies, though you can do it within one dedicated day. How do you do it and where can you start, though?

Read on as I show you the seven key steps you should take to grow your business through digital marketing!

Seven Key Steps You Should Take to Grow Your Business Through Digital Marketing

Are you wondering how to take your brand or business to the next level online? These are the seven important steps to follow:

  1. Establish a Strong Presence on Social Media

Social media is one of the ever-growing platforms that become more powerful each day, a key marketing tool for businesses. In fact, many have found success in growing their customers from Facebook and various social networking platforms. Sure, people think that reaching out to people online isn’t as effective, but it works and can reach millions today.

Furthermore, using social media provides better communication with your audience and ways to get customer feedback. If you want to boost your brand’s visibility and have a value from these social media platforms, consider using influencers. It’s a great way to start out, especially when leveraging influencers who have many followers who match your target audience.

  1. Identify Your Brand’s Means

Identify how much you can afford to give, your budget, people, and digital channels. You can do this by:

  • Define your budget for digital marketing by checking data of what was successful before. Consider paid promotion and allocate specific portions of your budget per digital channel for these paid ads.
  • Check your team and see what they can achieve and see if you’ll need to hire more (if possible). Have them review the digital marketing activity, doing some brainstorming.
  • Look into the digital marketing strategies you have. Consider what to keep and what else to invest in or let go. Know what each digital channel needs to achieve and that you have one KPI in each channel.

 

  1. Publish Weekly Blogs People Want to Read

If you want a better social following, you’ll have to find ways to engage and nurture your audience. The best way to do this is by having a blog with enticing and interesting content. It’s where you can share posts about your business, the products you offer, or the industry overall, which entices customers.

Not only does this interesting potential and returning customers, it even builds your business’ brand and reputation. Through sharing valuable content, the more readers will want to go back.

But it isn’t just about having scheduled weekly blog posts, you need to have HIGH-QUALITY posts. Build your blog with the priority of giving your customers value. Share insider tips, unique information and use promotional strategies to get your content out there, using platforms like Reddit, Quora, or LinkedIn.

  1. Make Your Plans

It’s time to create the plan and make sure that you stick to it or adjust according to the results. You can start off by creating a calendar purely for digital marketing. Afterward, review the strategies you’ve created and identify if it requires any changes.

Proceed with your plans and monitor it, changing anything if you need to.

  1. Take Advantage of SEO’s Power

You can spend all your time and money to create and maintain a beautiful website. BUT, people can’t view it if you don’t have the proper SEO strategy to put yourself out there! When you optimize your content, it can ensure that your site becomes one of the top search results on various search engines.

Yes, it’s time-consuming and can get quite technical, but it’s worth putting effort on. After all, it’s known as one of the oldest and efficient long-term strategies which give you the targeted traffic you need.

You can leverage SEO by hiring legitimate companies like Joel House, and also doing your research on where to begin. Avoid going for shortcuts, but learn to understand how search engine algorithms work. Find out the basic SEO principles, take time with keyword research and see what your competitors are writing about to see what you can do better.

  1. Develop a Purposeful Persona

You can plan all day about who you want to reach, but it’ll fail if there isn’t a good voice. Don’t forget about people’s emotion, as well as what satisfies their wants and needs. To reach out to them further, it’s best to develop a well thought out persona!

To do this, you’ll need to do further research about your target audience. Start off with their basic demographic information then dig deeper into the problems that they want to solve. Afterward, look into their wants, any goals or fears, which you can use to pique interest.

  1. Build and Nurture Email Lists

Another way you can build a relationship with your customers and potential buyers are through an email list. Email marketing is an important element of marketing strategies as a whole! It gives you the direct access and means of communication through them because there’s a huge chance they’ll check emails.

Use the list to establish and deepen relationships with your customers and subscribers. Use this to provide personalized content and information they will want to see and will most likely take action on!

Wrapping It Up

Any business can begin online or digital marketing campaigns regardless of the time and budget they have. As long as you follow the right steps and do it with knowledge and dedication, you can get a great return of investment. Stay committed and patient, you’ll reach your business goals soon!

Hopefully, my key steps in digital marketing campaigns gave you an idea of where to begin. So start incorporating these steps to your next strategies and accomplish your business goals today.

For those who would like to ask anything or share their experiences in digital marketing, share your thoughts below. I would love to hear all your comments!

Why you should hire SEO consultants

How To Rank High Competition Keywords On Google

Ranking High Competition Keywords On Google

If you want to know how to rank for specific high competition keywords in Google I’m going to go over everything you need to know. I’ll show you all my best tips and tactics to boost your website’s rankings in the SERPs.

You need to succeed online and if you run a business you probably want to be found online for what it is you offer. In that case you’re definitely going to want to show up at the top of Google searches but what exactly does it take to get there?

There’s a lot that goes into proper SEO including what you put on your pages itself. How do you structure your pages, what content do you put on your pages and etc. Going into 2019 it’s still really important to have a lot of good external signals to your site which means backlinks.

Alvomedia backlinks are strong signals for good SEO

Earn backlinks or build it the proper way

A backlink is just any time another website links to your site but the other thing you have to know about backlinks is they are not all created equal. Some come from really disreputable spammy sites and some could come from Forbes. On top of that some links are actually called nofollow links which means Google knows not to really count them- they can still help in some ways but they really aren’t counted in the traditional way that Google normally counts a link.

One of the biggest factors that really makes a link help you rank for a certain keyword is the anchor text or the words on the other website that link to your page or form that hyperlink. In this case it would be the words ‘click here,’ and I think the reason it’s such a big signal is simply because that really shows Google what your page is about. Not only are they seeing that keyword on your page but hey this other website thinks your page is so much about that topic that that’s the words that they chose to use to link!

Lots of SEO experts as well as Google themselves kind of go on record saying anchor text isn’t really that important anymore… I think it’s just because they don’t really want you to manipulate it. But so many tests have proved otherwise it is still a very important ranking signal in 2019 so you’re definitely going to want to pay attention to it. That sounds easy right; just build a bunch of links with the right anchor text for the the terms you want to rank for? Not so fast there’s a catch! Google really hates being manipulated and they don’t want anyone to actually go out there seeking links. In a perfect world for Google they want every link just to be earned.

Back in the day Google was not super smart about this tactic so you would just go out and get as many links as you can. Then you would just optimize the anchor text to be the keyword you want to rank for and you were good to go. Since then Google’s rolled out the Penguin update which basically seeks this kind of thing out and analyzes anybody with too many links that say the exact same thing. It looks unnatural like you had something to do with those links rather than a bunch of site owners just liking your content and naturally sharing it. Think about it if 10 different web sites were all to link to your website what are the odds that they would all use the same keyword phrase when linking to your site? Let’s say you’re a pet grooming business, I bet some would use pet grooming salon in your city the name of your business itself or the actual website address. What wouldn’t happen is all 10 of those websites using the same phrase pet grooming salon and London. It’s unnatural and Google’s just going to slap that down. The problem is, if you ever want to rank for a keyword, you do need some of these exact to match anchor text links but you can’t be too aggressive about it.

There’s an art to anchor texts for safe link building

In light of Google Penguin update how to build links safely

I’ll show you the plan I use to figure out how many overall links you’re going to need; how many should be exact match anchor text and how you can go about building them safely.

The first place we’re going to is Keyword Finder. Now, I’m assuming you already have the keywords that you know you want to be found for. If not, I do have a blog post about SEO keyword research that shows you how to find the keywords you’re going to want to use.

Assuming you know the keyword you want to rank for and you’re signed up for Keyword Finder, go ahead and get started.. so let’s keep going with the pet grooming salon in London example. Let’s just type that in there, and what we’re paying attention to are the competition. Basically it’s going to show you these are all the guys that are showing up in the Google search right now for this term pet grooming salon in London, and it shows you the top 10. The name of the game here is just to do a little bit of spying and see who’s here and how likely you are to beat them.

Right at the top we have Yelp- this is very common especially for service based businesses you’ll see the Yelp listings at the top quite often and it’s going to be pretty hard to beat Yelp. There’s no sense to beat Yelp in the term pet grooming salon in London because they’ve got a really high domain authority. What I would want to focus on right here is the top ranking website for London local pet grooming salon, and find out its domain authority. Also find the website’s page authority and citation flow, trust flow. What you really want to look at is the number of links on your competitor’s website and click on them to see all the backlinks they have. Sort out the valuable do follow links, not the nofollow links which are more just standard directory links that don’t do as much good. Now we have a much clearer picture of what exactly your competitor’s do follow links are. Now find out the anchor text as well.

Look at your competitor’s anchor texts and see what they are ranking for. See how many exact match anchor links and if they are over optimised, just know that they could get into trouble with Google for it. When building links, you need to drip them out a bit so they look more natural and don’t build too quickly if you are a new site. If you’ve been around awhile and you already have a lot of links you can probably go a little faster but if you’re brand new it’s going to look really suspicious and shady.

Build links slowly and don’t over optimise!

In week or month one, you’re going to want to focus on basically these trust building links so these are mostly going to be nofollow. They’re going to come from mostly your social profiles and directories. Then in a week or month from there, you can start going for those more Authority links. You’re going to want to move kind of slowly and cautiously. Go for more naked URL so that’s basically just the website address-of your pet grooming salon in London, as well as branded anchors.

Branded anchors would be the name of your business- so if your pet grooming London company is called Perfect Paws London that’s what you would want to use as well and basically you’re going to want to try in week or month two to be building around 20% of the total links you need. Moving on to week or month three, you’re going to continue with those Authority links. You’re going to go for more branded anchors again because that’s your company name. Now you can start by trying for one or two exact match anchors so that’s the keyword phrase you want to rank for in this case pet grooming salon and London. Go ahead and do a couple of those and then do some blended so you’re blending your business name with the key word so would be Perfect Paws salon in London. In this time frame, you’re going to try to build out around 30% of those total links you need. In month four through six, you’re going to want to build in those last couple months with a variety of links. First try to find some related or synonyms to your keyword phrases and use anchor text based on that you know this might be something like pet grooming service in London or best pet salon in London, something like that. Then you can go for a few more exact match keyword phrases and then go for some more of those blended so that would be again be the brand mixed with the exact match.

You want to spread that out getting that remaining 50% of the total links you need and you’ll definitely want more exact match to links than your competition has but here’s the catch- you need to keep those two under 30 percent of your total links. If your competitor has seven exact match links you want at least eight exact matches plus a variety of 18 additional links you know these should be naked URLs branded with your company name, or synonym keywords and related keywords and you might even want more. You also want more total links then your competition.

You need to not only beat them in the exact match links but also beat their overall link numbers. It really depends on your competition level- you may have very little work to do or you may have quite a bit of SEO work to do as you research your competition. It may look like they’ve got way too many optimized anchor text links back to their site- but you don’t want to play that game because Google get smarter all the time. They’ve got new algorithms all the time and you don’t want to be caught with your pants down when they finally do the algorithm update!

It’s really important to do things the right safe way.

Pay attention to the quality of the links

So what about the quality of the links?

You’re definitely going to want to seek out good opportunities not spammy ones, so I want you to focus on websites with a domain Authority of over 20 and a trust flow score of over 15.

Keyword Finder will show you those scores when you’re researching a website. I will warn you that if you submit guest posts for links, those methods do make it kind of hard to control the anchor text that links back to your site. Since you’re dealing with other websites and their editorial guidelines so to get the exact match anchors might be a time-consuming process. You should probably outsource your backlink building.

The good news is you can control that anchor text with the links that a link building company can build for you. I recommend getting their links packages and ask questions about the anchor texts and whether they have control over that.

What is effective in email marketing in 2019?

Email Marketing In 2019-What’s Effective?

Effective Email Marketing In 2019

I’m going to show you all my best email marketing tips for 2019 and if you want to transform your website into a customer or lead generation machine, I’ll show you the best email and digital marketing tactics and secrets to get there. Let’s get started:

A new report show that for every dollar a company spends on email marketing they make about forty four dollars in return which makes that just an incredibly profitable marketing tool. As with any marketing channel things change and shift over time. Things that worked last year won’t necessarily work this year so in this blog I’m going to give you my six best email marketing tips that are working effectively right now in 2019 to really help you keep that relationship alive over the course of someone deciding to get on your email list before actually becoming a paying customer.

Minimal design in emails are best!

The first thing I want to talk about is simpler or no email design– so every time I’m putting together a new email funnel for a new client I start getting emails from them of  little screen grabs or email forwards from big companies like Sephora and they say why don’t we do something like this? Of course, I get it- those really designed heavy emails look really cool and they look great in the inbox and of course you would want something like that for your business. Almost every email provider out there even the cheap ones come with obvious templates built right into the software itself so why not actually use those templates?

It’s 2019, stop making email designs that look cluttered like this:

Messy email design will undermine your email marketing. Alvomedia

Why will people be deterred by the design above? Well it’s really simple because they look like one big fat commercial when they hit your inbox!

Let’s think for a second about what email is actually primarily supposed to be used for; it’s communicating with family and friends and sure, you use it for work as well but you know when’s the last time you sent an email to a friend that looked like this cluttered mess?

The whole idea here is to casually slip into your customers inbox as a friend or at least as a helpful person that they can trust that’s not going to sell to them but will help guide them in the direction they want to go. I just recommend doing what successful internet marketers have already been doing and that’s just sending out boring old plain text emails.

I’m only kidding when I say boring…it sounds boring but these emails are much more likely to be read because they just look like a genuine email you would get from your friend or your neighbor or your family member. The other reason to ditch those template emails is because all the images inside and the links is the best way to make sure that you never reach your customers inbox. You know that little promotions tab in Gmail:

Alvomedia-don't let your email get into the promotions tab of Gmail where it is never read

You don’t want to end up there in the promotions tab- you want to end up in the actual inbox where you belong! Let’s try to keep those images and links in the email to a minimum. I recommend no more than a single link per email and preferably no images at all but if you have to use one if it adds some color or add something special to the message of the email go ahead and do one. Limit it to that.

One way I like to add an image to an email is not by adding a product image or anything promotional but just some kind of an animated gif that either supports one of the points of the email or just add some humor or fun to it so it’s a little more memorable. Just choose it wisely since you know your audience you know what they’re going to find funny so just make sure it hits home with them.

Smart storytelling in email marketing content

Next I want to talk about storytelling in your emails-this is something that I want to improve this year and something I definitely want to start incorporating into my overall email marketing strategy. Rather than just delivering a tip or advice in the email make it count for more by including a really short story that illustrates that point. There are whole parts of your brain that just light up and fire off when it hears a good story plus it makes it and just more relatable and personal. Especially if you’re talking about something in your own past or a current or past customer.

Rather than just explaining how your clients can stage their home to sell faster maybe include a story about a past client who refused to do that and then the house sat on the market for a long time until she finally gave in then sold her house for $50,000 above asking price and make this story colorful when you can.

Incorporate video in email content

Next up I want you to start incorporating video in 2019 into email marketing. And not only put video in your emails but say so- write in the subject line which will double your open rates.

The other benefit is people are much more likely to actually consume your content and get the message you’re trying to send them in a video format versus reading plain text. Almost everybody is much more able to understand and retain that information when they’re seeing it and hearing it in video.

Start embedding video content into your emails to increase engagement and the retention of information-Alvomedia

Just take whatever content you were going to put in your email and just make a short video about it. It doesn’t even have to be high production value that trips a lot of people up thinking they have to get a whole camera crew and spend hundreds of dollars on a video. You 100% don’t just use your smartphone do a short selfie style video it’ll connect just fine and you get your point across. Then finally you just upload it to YouTube and get a little screen capture of the thumbnail of that and put that image right in your email, then link it to the video.

Repurpose great email content

So many small businesses get really intimidated when they start thinking about putting together an email campaign. But more times than not they already have content that they can repurpose and string together into an email series that they can just send up once and then it gets automatically sent out to new email subscribers at the exact moment that they end up opting into it.

If Benjamin opps in for my freebie today his series starts today with a new helpful email every week until that series is over. Then when Mandy opts in next April her cycle starts then getting the exact same email series so if you have some great blog posts already or a podcast interview you did or a video anything like that that’s all content that you can use.

You just have to introduce it in the email and then link to it, and if you don’t have anything yet that’s okay. Just start writing one new email a week for as long as you think the series should go on for and then just put that email every time at the end of that campaign. Essentially you’re just building this email campaign out at your own pace once and then it can go on and live on forever. I recommend kind of splitting up the content here and there; maybe some blog posts some videos and some weeks you can even go a little easier on yourself and just put the information or the tips right in the body of the email itself.

You could even link out to content every once in a while- but you had nothing to do with creating just put your own spin on it in the body of the email letting people know why you think it’s helpful for them. Then just link out to it.

Use some simple segmentation in your email campaign

The other thing that’s working really well now is by using some simple segmentation. Let’s say your business offers a few different types of services or has a few different types of products that interest different types of customers. For example, if you’re a landscaper you might offer tree removal service, landscape design and weekly lawn maintenance. You could theoretically create three different lead magnets or freebies that are geared toward each service. Then you could start each person who opts in for the freebie about lawn care onto that email sequence, so basically they would be on track. Then when someone downloads the freebie about your options for landscaping then they get put in that email sequence so they’re on track B and they start getting helpful content related to that service.

This segmentation is really powerful because these are two different types of customers that have a different goal in mind. If you started just sending out a mixture of both of those topics to all of those customers a lot of them might start unsubscribing. Or, you could have one overarching umbrella lead magnet or freebie. Then when the content is interesting to everyone and, when they’re downloading it, you could have just have a simple option where they check which service are they most interested in. Your email provider like MailChimp, they would see what box they checked and that automatically puts them on either track A or track B.

Re-engaging your email readers

I want to talk about re-engaging or scrubbing your list. It’s really good to have a big list- quantity can be good if it’s a numbers game but it’s more important to have a quality email list that actually opens your emails and it is looking forward to hearing from you every week.

If you have a big list of people who really aren’t ever opening your emails you run a higher risk of your emails being flagged as spam or getting high unsubscribe rates and these are basically really bad signals to the email providers like Gmail. What happens is if you get enough people who are flagging your emails as spam or unsubscribing from your emails they can start putting you out of the inbox and into either the promotions tab. Even worse, you can wind up in the spam folder and that goes for your entire list not just the people who flagged you as spam. You have someone flag you as spam and they won’t get your emails anymore- but all the people who even like hearing from you will go in their spam folder as well!

You definitely don’t want that to happen and the other advantage of having a leaner list of only the people who are most interested in hearing from you is cost.

Most of these email service providers like MailChimp drip active campaign- they basically bill you based on how many subscribers you have so it makes sense to weed out some of the ones who are just dead weight essentially.

Before you start just kicking people out, you might want to run a simple re-engagement campaign and here’s how that works: you’re just going to use your email marketing program again. You basically segment out people who haven’t opened any of your emails for a certain time frame. Then you will want to start a brand new campaign that’s geared just to those people.

What I would recommend is a series of four value-based emails where you’re just teaching something helpful, giving some advice and these emails are not to be promotional or selling at all these are just pure value. You’re going to drip out those four emails over two weeks then at the end of the two weeks anyone who hasn’t opened any of those emails should be kicked off your list. I know this sounds counterintuitive especially if you don’t already have a big list. But the truth is, by getting rid of the people who don’t want to hear from you it will make your deliverability better for the ones that do want to hear from you so you can wind up where you want to be which is in their primary Inbox!

I want to hear from you and I want to know which of these email marketing methods are you excited to try out in 2019!

Tips to building a website for your small business

Why UI And UX Is Vital For Your Digital Strategy

The Importance of UI and UX Design for a Digital Marketing Strategy

It’s a well-known fact that both paid and organic media strategies can bring a certain level of success, but even with these components in place, you should also pay close attention to the look and feel of your website when promoting products, services and your brand. Your aim should be to create designs that users will find pleasurable and easy to use, that are optimized for converting leads, and this is why UI and UX design are the key areas evaluated when aiming to improve performance.

Colours matter

UI design will aid the visually-stimulating UX design on your website by guiding users to contact points through the use of colour, shape, and custom icons. By adding a third, striking colour to your site, important points can stand out which users will see and interact with.

Using limited or similar colours can disguise navigation options meaning that your all-important contact information, forms, and buttons won’t be seen, so make better use of conversion opportunities.

Keep pages simple

The right font can add a touch of something new, fresh, and unexpected to your content, there is however a limit though. Try to stick to the same font throughout the entire website. If you decide to use more than one font, combine similar fonts so that they pair well and complement each other as mixing several types of fonts can confuse and distract users from the content. Standard fonts can be read easily which is the most essential role of a font, branded fonts can be used but be careful to maintain clarity, try bold and italic variations for visual appeal.

Videos, sure!

Videos are a great way to convey information and bring entertainment to a website. Users access the content from different devices however, so make sure they are able to access videos and that they won’t use up a lot of data on mobile devices for example. One way to tackle this is by not having the videos automatically play when loaded, the added benefit is that users feel in control and are not distracted from other important areas. Another thing to consider is the loading time of your video which affects the loading time of websites across different platforms.

Test out your designs

If you apply any changes to your website, make sure you allow new users to test it out before implementing it. This can get you some great feedback from a user’s genuine first impressions which will be the most valid indicator of the current UX of your site. You can monitor their interactions and ask for personal feedback to get the best insight.

As the people behind this master degree in interaction design explain, future designers will continually revolutionise communication and user’s experience which relies on experimentation as much as on tested, proven methods.

A few clicks only

UX designers need to create a meaningful experience that is also relevant to their users. Understanding what your users need, what they value, their abilities, and also their limitations will help you to carve out the best way to respond to their needs and questions, and the most challenging task is for that to happen in only a few clicks.

Don’t make users fumble around searching for answers, information should be clear and easy to find. There should be consistency throughout your site, for example, have a navigation bar in the same place and in the same style on every page, portraying familiarity and giving quick access to relevant information.

Keep pages clutter-free

Easy navigation is the cornerstone of great user experience, make sure to guide the eye’s attention with elements that are arranged effectively and allow for flow, visual hierarchy matters here. Sections should be well organised which always make use of headers, menus should be perfectly visible as well as images and links to other pages.

You can also consider using bullet points and to also break down the content so that it’s easier to read. Always choose usability over aesthetics if it comes to a tough design choice as a nice website appeals, but usability converts.

It’s crucial to make a meaningful connection between your website and your users through an engaging and memorable experience, and at the same time help them get the information they need with ease taking care not to miss opportunities for conversions.

UI and UX design have yet to witness truly exciting developments in the future. Bearing in mind that your website should constantly strive for accessibility, usability and graphic balance will help you build successful strategies for promoting your business operations .

The most effective SEO strategies for small businesses

Marketing Techniques To Help You Manage Commercial Real Estate

Marketing Techniques That Can Help You Manage Commercial Real Estate

 Commercial real estate properties are types of property used for business purposes like retail, warehouse spaces, manufacturing, and a lot more. It’s very much just like real estate homes where you can either buy one or lease one. With that, commercial real estate properties need as much inbound marketing and promotions as residential real estate properties. As a commercial real estate agent, your marketing techniques and promotions are crucial in your overall work performance and success.

Since the world is ever-changing and technology is continuously evolving, you will need fresh new ideas in establishing a presence and marketing your properties. How you market and sell your real estate properties could either make or break your shot in the real estate industry. In this article are a few marketing techniques that can help you manage your commercial real estate properties.

Know Your Business and Establish a Marketing Plan

Before anything else, you have to have a clear sense of who you are. Aside from that, you should also know what you have to offer, until what extent are you willing to go to provide a particular product or service, who’s going to be your target market, and all other important things. Before trying to market and sell your products and services, you must first know your what, your who, your when, your where, your why, and your how. Your marketing plan shall act as your blueprint or guide throughout the whole process of marketing, promotions, and selling. For you to fully understand and grasp the very essence of your business or profession, you must know how to establish a SWOT analysis.

SWOT stands for your strengths, weaknesses, opportunities, and threats.

  • Strengths– under strengths are the things and technicalities your company is good at. Your strengths could also be your assets, like your employees, your advantages, or your location. Your strengths determine whether or not you have access to certain things or points that your competitors don’t. This only means that you are way ahead of them, which is good.
  • Weaknesses– meanwhile, weaknesses are things that keep your business from doing your best. Also, your gaps can signify a lack of growth and development, which is a good indicator that you really need to modify certain parts of your business strategies in order to change and be better. Aside from that, your weakness could also be failing to figure out what makes you stand out from the rest of your competitors.
  • Opportunities– under opportunities, as the name suggests it, are opportunities for your business to improve on. An opportunity may be a new partnership or finding a newly-developed area where you can start constructing more properties.
  • Threats– on the other hand, threats are determinants that could put your business at risk. A lot of emerging threats are widespread today, especially in the real estate industry. As a real estate professional, it’s your responsibility to make yourself aware of these possible threats and turn them into opportunities instead.

Optimize Your Commercial Real Estate Website

Having your own website where you can put information and other details about your company is a prominent marketing technique advantage. Most commercial real estate properties, like Kansas City warehouse spaces for lease, have already started optimizing their websites because according to buyers, they are most likely to search for everything they need online. Having a website only means that you’re establishing an online presence for potential buyers, which you can use as one of your assets.

Include Your Socials and Make Yourself Easy to Contact

Optimizing a website shouldn’t be the end of it all. It’s always best if you include clickable links that will direct users to your social media accounts. Having multiple social media profiles can help you earn more buyers through social media marketing like optimizing hashtags, uploading useful content, and a lot more.

Aside from that, always make sure that users can clearly view or see your contact information. In some cases, potential buyers tend to shift from one real estate company to another just because they couldn’t find a certain company’s contact details on their website. Also, should you include contact numbers or emails, make sure that these are active and an employee can immediately attend to customer concerns and inquiries.

Use Trending Topics as Taglines or References

When you’re in the marketing industry, don’t ever be afraid of going a little funny or crazy sometimes. You can add memes or taglines to your content every now and then so that your audience can get a good laugh from time to time. However, it’s important that you know who your target market is. From there, you can distinguish what types of memes, taglines, or references you can add to your content.

Set a marketing budget

If you want to make money, you’re going to have to spend money as well. Setting a budget is crucial in planning your marketing strategies because you have to make sure that whatever marketing campaign you’re about to do wouldn’t hurt the company’s budget in the long run.

When setting a budget, always consider your possible revenue. From there, you can determine which areas to cut costs with and which areas need more budget allocation.

Wrapping Up

Time and time again, the world continues to change. Marketing strategies become more sophisticated yet innovative. When starting up a business, always keep in mind that your revenue should always be higher than your expenses. Hence, let the ways or techniques as mentioned earlier help you in growing and improving more on your marketing and promotions.

 

Author’s Bio:

Edwin Deponte is a motivational writer who is also passionate about Social Marketing. He believes in others’ abilities and tends to bring out people’s hidden potentials through his words of inspirations and motivational articles.

Powerful reasons to double down on your social media marketing

How to get started with Facebook Blueprint

How to get started with Facebook Blueprint and is it right for you?

With the launch of Facebook Blueprint in 2015, many marketers breathed a huge sigh of relief.

After all, Facebook Blueprint came with a bundle of courses to help marketers throughout the world in gaining an in-depth knowledge of the various determinants of Facebook and Instagram advertising techniques.

As rightly put by Facebook, “online education helps small businesses to flourish” and this is extremely crucial for digital growth. And to provide marketers with the growth ladder, Facebook revolutionised online education with its blueprint.

Quick stat: Facebook blueprint had already received 2.5 million course enrollments by the end of September 2016 and about 2 million registrations.

Additionally, these courses span a wide variety of topics to help newbies as well as skilled marketers.

Here is a complete list of all the different categories under which the courses are offered:

Significance of Facebook Blueprint for marketers

Blueprint courses can help you cut through the marketing noise and gain an edge over other businesses.

And blueprint doesn’t discriminate. As we said, with a wide variety of courses being served, it addresses the concerns of small, mid-level as well as big marketers.

Small business owners often feel intimidated by the world of online advertising either because of lack of resources or due to the absence of a guided path. And Blueprint opens up the doors of Facebook advertising tools by offering them a mix of both.

To Blueprint or not? That’s the question

In the unknown and scary territory of online marketing,

Facebook blueprint can be your guiding light.

And this light won’t abandon you on the way.

It stays with you throughout your marketing journey

and assists you at different stages of the funnel (stages here being awareness, consideration and conversion).

Blueprint certification

Facebook offers two certifications for advertising proficiency called Blueprint Certifications. And these are the only official certifications offered by Facebook so far.

The certification option is flexible as it allows you to take the exam in your area of expertise.

The exam bundle comes with the following three sets:

310-101: Facebook advertising core competencies

  • Tests competency in the skills, tools, advertising policies and best practices to manage Facebook pages as well as adverts.
  • Core requirement for all Blueprint certifications

321-101: Facebook certified buying professional

  • Measures advanced level competency in managing, creating and purchasing ads, ad buying options, troubleshooting ad problems

322-101: Facebook certified planning professional

  • Evaluates advanced level competency in managing pages, targeting audience, audience insights and optimising reach and frequency.

To get the certification, you can take one of the following paths:

The exams cost upto $150 and if you are required to retake the same (in case you fail), you will have to shell out the same amount as previously mentioned.

A number of marketers have already benefited from the blueprint certification programme. What is most interesting here is that these marketers come from diverse industries like automotive, travel, sports, health, and pharma, etc.

So it can be safely said that the tentacles of Blueprint certification aren’t restricted to a specific industry.

Getting started

Blueprint doesn’t require any separate pre-registration procedure. You just need to have a Facebook account and you can get access to all the courses.

This is what creates a strong selling case: not putting up unnecessary gates at the entry points (this is what helped it create 1 million enrollments).

Once you land on the blueprint home page, you can browse through the bundle of courses offered across the different categories.

The Blueprint Saga

Case studies

We took a sneak peek into the Facebook Blueprint archives and it revealed a number of success stories. Let’s take a look at some of them:

Razpacho

A small scale ice cream business reported that it gets about 30-40% of store visits occur through Facebook. The owner gives its credits to the Blueprint courses that helped them create good quality content.

Digitas LBi

By adopting Blueprint Live, the team at Digitaslbi were able to address a number of key marketing issues. Based on the hypothetical clients provided to them, they combined light, sound and motion to create compelling stories.

Healing waters

Project Healing Waters Fly Fishing is a non-profit organization that helps in the rehabilitation of military personnel through fly fishing and similar activities.

With the assistance of Blueprint learning courses, these folks were able to create local and national awareness about their programme by creating pages for different chapters of their services.

Result? 46 pages created and 5K organic likes received.

Quick Recap

  • The learning courses available under Facebook Blueprint can benefit marketers from different industries alike.
  • The offered course set provides learning material for beginners as well as experienced marketers.
  • These courses are designed to equip you for different stages of the marketing funnel.
  • Blueprint Certification can help you cut through the job crowd.
  • The skills required to take the exams are mentioned under the exam section.
  • Depending on the certification path you choose, you can either become a Facebook Certified Planning Professional or Facebook Buying Planning Professional.

Before you go

Enrol yourself in those courses which address your key marketing concerns. Starting out is easy. Create a Facebook account (in case you don’t have one already) and head on to this page. Once you click on the start courses button, once you allow Blueprint to access some basic details, you will be taken to the courses page.

The courses carry one of these labels: beginner, intermediate and advanced to help you pick the right choice.

In case this article has helped you in any way, we would love to hear from you about it. Tell us in the comments below.

 

Social media Links:

Facebook- https://www.facebook.com/RankWatch/

Linkedin- https://www.linkedin.com/company/3478204/

Twitter- https://twitter.com/RankWatch

Website- http://www.rankwatch.com

Bio Content –

Sahil is the CEO and Founder of Rankwatch – a platform, which helps companies and brands stay ahead with their SEO efforts in the ever growing internet landscape. Sahil likes making creative products that can help in automation of mundane tasks and he can spend endless nights implementing new technologies and ideas. You can connect with him and the Rankwatch team on Facebook or Twitter.

 

Blogging for business tips

Retention Marketing 101

Retention Marketing 101: How to Keep Customers Coming Back

There is a lot of talk about how to gain new customers, but not enough talk about what to do once you win them over. If somebody purchased a product from you once, it doesn’t necessarily mean they will come back for the second time. The reason behind it doesn’t even have to be a better bargain offered by your competition, but that the general customer experience you provide may not be up to par. For those who wish to work on their relationship with existing customers, here are a few tips to bear in mind.

Keep it realistic

If you want to give a fair chance to your business and avoid disappointment, objective goals are the essential starting point of your marketing strategy. Only when you have a grasp of where you stand as a company can you find ways to improve and build a strong customer base. You may not have the budget of a large corporation, but your strength is in the personal approach, which is not attainable by many of those companies.

For starters, put yourself in customers’ shoes and try to purchase your own product or service. Analyze the ordering and payment process and check the product description for mistakes and ambiguity. Also, make sure customers are clear about the delivery date, and help them keep track of the ordered goods. These simple customer retention strategies will mean a world when it comes to the customers’ perception of you as a business.

Get involved in Social Media

It almost goes without saying that you need to be present on social media if you don’t want to wonder why your customers abandoned your brand. It’s important that you create engaging posts announcing new products, organize giveaways and spread the word about your brand. Make it into a fun experience and remind the customers of your existence at the same time.

While targeting new customers can be tricky since you need to speculate about their profile and interests, targeting existing ones eliminates this speculation. Social media networks such as Facebook have handy tools that help you track customers in many ways, so for instance, you can target only customers who have visited specific products’ ‘thank you’ pages, meaning that they have purchased that product in the past.

Have your ear to the ground

The customers keep asking questions about something which is self-explanatory? Well, the truth is, it might not be as obvious as you think. Although you have worked hard on your website’s content, you could have overlooked some important detail or you might just not see an issue since you have gone over it a million times.

Improving customer service is vital in maintaining your customer base, so give them an opportunity to air complaints, as well as ask questions. For example, a pleasant and well-informed e-mail and customer success team can do wonders for compiling information on potential changes that you need to make. In addition to that, they assist in establishing a rapport with customers and give some idea about the general attitude towards your brand.

Practice social responsibility

Social responsibility should be a goal to itself, so why not raise awareness about certain causes through your brand? Give your customers the opportunity to participate in different activities and choose a cause they wish to help. It might sound complicated, but there are simple ways in which you can implement it into your marketing strategy and engage as many people as possible.

To illustrate, you can donate a portion of each purchase to be used for meals, medical supplies and clothes for those in need. Alternatively, you can organize an online auction for a limited-edition product and use the accumulated money to contribute to a fund to build schools and hospitals. Honest acts of kindness make a person feel good, and your customers will be grateful for the opportunity to do some good.

Transparency is the best policy

How many times have you heard somebody pledging they will never purchase from a particular store again because there have been some hidden costs or because of a faulty product they couldn’t return? From the point of view of a business owner, regardless of whether this is intentional or simply a mistake, be aware that each customer counts and that a negative review can reach many.

If the customer is right, first apologize and you might also consider sending them a small token. A genuine apology, either via a card, or over the phone, can do much good since it re-builds the trust between you and your customer. Mistakes and small unpleasantries happen, but don’t let them remain unresolved and be the thing the customer remembers the most. Instead, turn them into problems efficiently dealt with so the focus is on the positive and not the negative features of their experience.

In order to boost customer retention, just start with how you would wish to be treated and try to apply it to your business. You might need to improve some things or change others but it is important to listen to your customers’ complaints and questions alike since there lie the answers on how to keep them.

Bio:

My name is Raul, editor in chief at Technivorz blog. I have a lot to say about innovations in all aspects of digital technology and online marketing. You can reach me out on Twitter.

How to generate more leads with Instagram marketing channel

5 Must-Know Myths About Mobile App Development

5 Must-Know Myths About Mobile App Development Unraveled!

You may have probably heard that websites are used more than mobile apps. This sounds reasonable since there are over 1.6 billion active websites on the internet. (And the figure is rapidly increasing by the second).

But there are less than 5 million readily downloadable apps on major apps stores such as Google Play store and Apple App store.

If you look at the stat, it will make sense to assume that people MUST be using websites more that is why they are being created.

But the truth is, this isn’t accurate.It is nothing but a misguided sentiment since mobile apps are used more. This is one of many myths that plaques the mobile app development/Android, iOS industry for years.

In this post, you will explore 5 of such “logical sounding” myths that are in fact fallacies.

That being said, let’s delve right in. Here are 5 must-know myths about mobile app development/Android,ios unraveled.

1.Mobile app analytic data will provide ALL the information you need about your app performance.

Mobile app analytic is very useful no doubt. With it, you can grow user mobile engagement and retention, optimize mobile experience and track your cross-channel marketing initiatives.

In a nutshell, you can use it to measure and analyse data that are generated by mobile platforms and properties. But there are other functionalities you will need that it doesn’t provided.

For example, it is much better to look at the overall performance of your app – Locate complex engagements, Look for screen with minimal engagement, and so on.

2.Mobile app development is nothing but coding.

Many people are intimidated by coding. They think that mobile app development is all about writing complicated and boring codes.

This is also not true. Sure, you need to know how to use an enormous amount of syntacs but it is way more than that.

You need to comprehend UX, the architectural framework, cross-coding functionalities among others things. But it is not as complicated as it sounds.

3.Great ideas work like magic so you need nothing else.

All you need is to get it right with your mobile app development/Android, iOS devices.

It is a stroke of genius to come up with a very impressive concept that you can comfortably tagged ” A million dollar idea,” and basked in the concept that your brain is able to create something so smart. And you may think that it is all you need to replicate the success of Facebook. You can even droll on the thought of how fat your bank account is going to be, but the truth is, that is not nearly enough!

Why? There are plethora of other important things to consider. For example, provide answers to these questions: is the idea salable? What about feasibility or user-acceptability? It is difficult to find out that your big idea might wind up being mediocre concept!

How so? Heard about Google Wave? Do not be surprised if you have not heard of it before. This is because Google find it difficult to explain the concept of the app to prospects. It is interesting to know that what happened next is a sad story – eventually, the app was taken off the market.

So consider its usefulness, and put other factors into consideration before hopping in excitement that you have finally did it (after you did a great job with your mobile app development/Android, iOS devices.)

4.Effective marketing will burn a hole in your pocket.

Since the proliferation of digital devices, it is possible to opt-in for a cost-effective digital technology that has far-reaching capabilities.

Still, some worry about how expensive advertisement is, especially by small business.

First off, it depends on the type marketing campaign you want to do. TV and print media are usually more expensive than email marketing or content marketing. So it is advisable to go back to the drawing board and come up with effective marketing campaigns. And do not forget to include word of mouth action plan to the list.

5.Advertisement is overrated, especially if the mobile app concept is very impressive.

It is a universal fact that every business need to do marketing to attract customers, increase sales and compete better.

Also, the more money you spend on strategic advertisement, the more exposure you will get. You need many people to use your mobile app, right? So advertisement cannot be overrated plain and simple.

The first thing you will notice once you upload your apps on major app stores is that the download is not much unless you have done massive amount of promotion before its release date. Or your business is thriving and has created a massive amount of loyal followers or supporters. This is because people can’t download your apps if there has not seen it. And they cannot see it without the right kind of publicity.

That also said, avoid negative publicity at all cost. And make sure your mobile app development/Android, iOS devices is properly done.

There are a handful number of digital advertising channels to use to get the word out there. You could start with social media advertising, and then include the rest, such as email marketing, Search engine optimization, pay-per-click advertising,content marketing, affiliate marketing, and other digital channels.

In all, mobile app development/Android, iOS is a very broad field of study. And the mobile app market is growing exponentially. And more and more businesses are shifting their interest the it for the better. But, unfortunately, it is plagued by inaccurate misleading statements, 5 of which has be revealed in the article.

 

Author Bio:

Harnil Oza is a CEO of Hyperlink InfoSystem, a mobile app development company based in USA & India having a team of best app developers who deliver best mobile solutions mainly on Android and iOS platform and also listed as one of the top app development companies by leading research platform. He regularly contributes his knowledge on the leading blogging sites.

What are the 7 SEO mistakes to avoid in 2018?

Where and how to run whitehat offers in 2019

Places And Tips On How To Run Whitehat Offers In 2019

In our world Artificial Intelligence (AI) is getting serious, and companies like Facebook and Google are investing hundreds of millions to make it happen. It is not wise to do blackhat marketing anymore.

If you are an affiliate, you know what I am talking about. Sending bot traffic, submitting fake email addresses to lead generation forms and promote aggressive pops, etc. These methods are dying and have no future whatsoever.

Ok, so what should you focus on?

Whitehat affiliate marketing such as clean lead generation offers. My readers usually ask me, how can we know if it’s whitehat and a clean offer? The answer is simple and I am not kidding; would you tell your parents or partner about it? If yes, go ahead, if no, you got the answer!

The best whitehat offers are lead generation ones. It is an evergreen type of marketing that has always been around and will always be there. As long as there are businesses out there that need new customers, the lead generation offers are a healthy market to jump in.

However, not all lead generations types are whitehat. Affiliate marketers are so sneaky and clever too.

Here are examples of whitehat lead generation offers:

  1. Loans
  2. Auto-Insurance
  3. Life-Insurance
  4. Home Warranties
  5. Spa and Massage
  6. Mortgage
  7. Refinance
  8. Lawyer/Legal
  9. Air Conditioning and Heating

The list goes on and on. Pretty much any business that needs a legitimate lead is a whitehat lead generation.

Greyhat and Blackhat examples:

  1. Adult apps
  2. Porn websites
  3. Sweepstakes like; you won an iPhone!
  4. Get Rich Fast
  5. Magic pill or drink for diet

To make it clearer for you: whitehat is when you tell your leads exactly what they may get from providing their contact details. In contrast, blackhat is when you deceive your leads and provide them fake promises.

Where are the best places to find whitehat lead generations?

  1. Recommended Affiliate Networks

There are tons of affiliate networks that have good lead gen offers, you can do your own research in Google or better at OfferVault. I will mention a few of the legitimate networks that I have dealt with:

  1. A4D
  2. AdCombo
  3. Leadbit
  4. MaxBounty

 

Once you sign up and get accepted in any of the affiliate networks, you will be assigned an affiliate manager.

The best way to start is ping your affiliate manager on Skype and ask them about the whitehat offers they have at the moment (that are performing well).

You do not want to sound too generic or like a newbie to them.

Therefore, you can use a phrase like the following with them:

  1. What are the best lead gen offers that are performing well the last 30 days in the UK?
  2. What are the top 3 insurance offers in USA for May?
  3. What are the top 5 lead gen offers in terms of highest EPC?

EPC stands for Earning Per Click which indicate how much affilaites earn everytime a visitor clicks on the offer link.

  1. Spy Tools

I have used many spy tools, some for whitehat offers and others (guilty) for blackhat stuff. I have found no tool is even close to Adplexity. They have a separate spy tool for the following offers:

  • Mobile
  • Desktop
  • Native
  • E-Commerce
  • Push Notification
  • Carrier

Here is a cool video from Mobidea explaining in details how to use Adplexity.

It is also worth mentioning the following tools:

  1. Conference and forums

If you are crazy about affiliate marketing like me, you’ve got to go to at least one conference. You will make so many connections that will ease your way into affiliate marketing.

The best affiliate marketing conferences and forums (in my opinion) are:

It makes a hell of difference to meet people in person. While many newbie affiliates struggle to get accepted in affiliate networks, in those conferences, affiliate networks are literally begging you to join their platform.

Why? Because someone spends money and time to attend a conference, he/she must be serious, even if they are newbie.

Alternatively, you can join affiliate marketing forums and simply ask for whitehat offers, you will get responses from many people there.

I recommend only STM – Forum ($99/month) and AffLift (Free and paid options) if you are new in the affiliate market world. However, if you know something about affiliate marketing, I recommend the new forum IamAffiliate ($49/month) by IamAttila.

If you do not have money to spend in their monthly subscription fee, check out my affiliate marketing blog. I share everything I learned free of charge.

Ok, now you’ve got some whitehat offers to promote, what next?

You need to drive traffic. I found the best traffic source for lead gen is the giant Facebook.

Why?

Because you can laser target your potential lead like no other platform. Facebook knows so much about us. In fact, Facebook knows more about us than we know about ourselves.

Go ahead and signup in Facebook advertisement platform if you do not have an account already.

Create a business Manager and add account. I will not go into details here because there are thousands of blogs that explain these steps in details.

For example, here is a beginner guide from AdEspresso that will outline to you all important steps you need to take to start your first campaign on Facebook.

And simply start creating campaigns and testing your offers.

I would also strongly recommend you to join the Facebook group Advanced Marketer by Depesh Mandalia, he shares very important tips about Facebook every day.

The one thing I recommend you to do is to have an opt-in page between Facebook and the offer link.

Something like this one:

whitehat affiliate offers

 

You’ve got to capture their email addresses before you send them to the offer so that you can promote them by email later on. Email marketing is very effective and cheap traffic too!

I am surprised that many people do not do that, they simply buy traffic from Facebook for an offer. But what will happen when a visitor doesn’t buy? You’ve lost him forever! So capture that email.

To wrap up:

  • Find a whitehat lead generation that is proven to work
  • Create an opt-in page to capture email addresses and redirect to the offer page
  • Run Facebook campaigns to the opt-in page
  • Email the leads about the offer or similar ones in the same niche

Let me know what you think of this post! If you have any questions, please comment below or hit me up here.

Zidan

Zidan AffiliateGhost

Zidan has graduated as a communications and electronics engineer but never worked as one. He tried a lot of online businesses from self-publishing, freelancing to drop-shipping and affiliate marketing. He finally found success with affiliate marketing and fell in love with it. He, now, helps people like you to become successful in affiliate marketing too.