Surprising Social Media Statistics 2015
Technological advancements around the world is an indication that telecommunications is changing drastically. Some of the channels of social media popular with most individuals are Facebook, Twitter, Instagram, SnapChat and Google. In 2015, these social media channels serve the purpose perfectly for connecting individuals around the world. Some may argue that we are losing our basic face-to-face social skills, but that is a topic for another blog.
The beauty of social media is the wide communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Of course, it is the most expedient way for people to promote their personal brand, or implement social media marketing. Presently, social media is a funnel for promoting products enhanced by content marketing and cross device digital marketing strategies. It is always commendable to know the statistics for social media marketing as a foundation of your next social media marketing strategy. How can you align social media marketing with your business goals?
Furthermore, surprising social media statistics proves invaluable in convincing others of the merits of this channel of digital marketing.
Social media statistics you should know
There are many social media marketing statistics but which ones are important? We all consume so much content on a daily basis that making decisions based on the relevant social media statistics can be difficult. Nevertheless, here are some surprising social media numbers from around the world.
The fastest growing demographic on social media ranges belongs to the age bracket of 45–64 since 2012.
Social media users in the 45-64 age bracket are increasing daily. This discredits any assumption that the older demographic of consumers do not use social media. In addition to the fastest growing age bracket;
Twitter – since 2012, users in the age bracket of 55–64 years old increased by 79% increase.
Facebook – since 2012, users in the age bracket of 45–54 years old showed a 46% increase.
Google+ – since 2012, users in the age bracket of 45–54 years old showed a 56% increase.
This statistic reveals an impressive argument against the prevalent fact that social media is merely for teenagers. It gives support to the assertion that companies need a solid social media marketing strategy provided that this age brackets fits into your demographic target.
Millions of Facebook’s users are ‘mobile only’
Mobile usage is increasing daily for social media users. According to the latest figures, 655 million Facebook users accessed the social media site exclusively via mobile device as of 2015. Not only does Facebook have millions of users who don’t access it from a desktop or laptop, but mobile use generates 30% of Facebook’s ad revenue as well.
As for Facebook access via laptop or desktop – this is surpassed by mobile access when 79% of users have their phone nearby.
The statistics showing that more users access Facebook from mobile devices is a worthwhile consideration on what content marketing scheme should be formulated ahead before posting on mobile devices.
YouTube reaches more U.S. adults aged 18–34 than any cable network
You better believe it. Cable networks is falling out of favor with the younger age demographic. The latest surprising social media statistics show that:
YouTube – The majority of viewers belong to the age bracket of 18-34 year olds in the U.S
Cable Network – Age bracket of their majority viewers ranges from 35-55 year olds in the U.S
Whatever your video marketing stance, it is time to consider your target age demographic and their preferred social media channels before posting content.
Every second 2 new members join LinkedIn
The professional networking site has 400 million users as of October 2015.
Number of people becoming LinkedIn members per second– 2 people (as of 05/01/15)
Total number of LinkedIn user in the US – 107 million users (as of 11/09/14)
Number of monthly unique LinkedIn visiting members-100 million (as of October 2015)
This shows a gradual increase in the number of people joining social media networks. LinkedIn derives its value from its enormous user-base. It’s worth paying attention to social networks where you may connect with targeted users.
Social media has overtaken porn as the #1 activity on the web
Porn website users are changing. There is a drop of 10 % porn users from 20 % a decade ago, and the hottest Internet searches now are for social networking sites. “As social networking traffic has increased, visits to porn sites have decreased,” said Tancer, indicated that the 18-24 year old age group, in particular was searching less for porn.
Social media websites make up the most popular searches nowadays, it’s the most common thing we do online. Social media matters more to people than ever. This trend will continue in the coming decades, as new platforms continue to launch and develop. We are also obsessed with celebrities on a global scale; celebrity social media profiles garner more attention and their actions are more influential than most.
Putting time and effort into your social media strategy can be an investment that performs well for decades to come.
LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook
LinkedIn may have 400 million users, but the percentage of active users is below that of Pinterest, Google+, Twitter and Facebook. To engage customers with your content, an analysis on which social media platforms to choose should be given emphasis. Based on these statistics, Twitter and Facebook might be a better place for your contest or survey, whereas passive content like blog posts or slide decks might be just right for your LinkedIn audience.
93% of marketers use social media for business
It should be no surprise that marketers sees an opportunity of reaching their customers through social media marketing. An overwhelming 93% of marketers include social media as part of an overall marketing budget or strategy. This includes a broad range of industries from B2C to B2B companies.
Only 7% of marketers say they don’t use social media for their business because they don’t want to spend time or money on this.
This statistic will assist companies when aiming for an effective digital marketing strategy. For some niche businesses, the cons of social media marketing may just outweigh the benefits. Not all demographics of consumers connect to brands on social media channels.
For companies that want to reach customers on social media, a strong marketing strategy is required to align any actions on social media with the business goals, be it conversions or brand equity. Having the right social media marketing metrics in place can help marketers measure their efforts on social media channels. Just be sure to use the right social media management when it comes to digital marketing via social media. Don’t make these avoidable social media faux pas!
25% of smartphone owners aged 18–44 say they can’t recall the last time their smartphone was far from them.
Some people are inseparable from their phones and reaching out to their smartphones is second nature. The percentage of smartphone owners who could not recall a moment when they don’t keep their phones at hand is 25% for the 18-44 age range.
However, 75% of people from the 18-44 age group do recall when they were away from their smartphones.
Companies need to take heed of the fast growing mobile engagement. Based on survey, reaching people could no longer be a problem since they always have their phones with them. This also means that marketers can have the access (with permission, of course) to interrupt any part of their lives.
Only 9% of US marketing companies employ a full-time blogger
Content, such as blogs, generates 3 times more leads compared to traditional marketing. This is why the majority of marketers plan to blog. In spite of the positive ROI (82% of marketers who blog see ROI for their inbound marketing) , only 9% of marketing companies employ a full time blogger.
25% of Facebook users don’t bother with privacy settings
We’ve seen a lot of news about social media companies and privacy. Facebook itself has been in the news several times over privacy issues;
Instagram users – The recent NSA news has seen people become more conscious of their privacy online.
Facebook users – Velocity Digital reports that 25% of Facebook users don’t bother with privacy settings.
Social media integration with the business world poses many challenges. One of them is the personal privacy and sensitive customer data issue. There are data protection laws instructing businesses about data privacy as well as rules for what types of information can be shared with third parties.