Category Archives: Content Marketing

Blogs about content marketing

Meerkat app is a great way to broadcast informally from twitter social media platform

Lets Talk About Meerkat App

New Meerkat App

The Meerkat app for Twitter is getting a lot of attention recently. If you have not heard about this clever live video streaming platform then you should read on!

Meerkat app links to your Twitter account and you can broadcast yourself using live streams. The concept of Meerkat is not original, like all great app ideas, it is a streamlined version of another app that didn’t take off as well. Anyone remember Yevvo?

Live streaming is brilliant because it allows you to connect with your audience in a way that words, pictures and non live video cannot. You can schedule your video stream or stream instantly with the Meerkat app, and your audience will get notifications when it is done. Simples!

Meerkat app will not be the only Twitter live streaming app

Twitter have acquired the purchasing rights to Periscope, Meerkat app’s main competitor. Periscope is in the beta version now but it will be eventually be tightly integrated with Twitter. Who knows what the future holds for the Meerkat app, but we know that live video streaming is where it is at!

Funky Facts about Meerkat App

The Meerket app gained 120,000 users in its second week of launching. The name: Meerkat means a small carnivorous mongoose from the Kalahari desert. The Meerkat app is free from iOS apps. The founding team said that they inspired by the ephemeral nature of Snapchat, a popular photo messaging app.

Proving value for social media simply means being informative and helpful to your audience

Providing Value For Social Media in 2015

Marketing Using Social Media

In the past, social media marketing was unheard of. Following the success of popular social networking websites, it would be unwise not to engage potential customers through social media. The sheer number of social media users meant that brands could really exploit this channel for marketing. The question is, how do you connect with social media users and turn them into followers or buyers of your product?

Provide Value for Social Media Users

Businesses that only want to dabble a few weeks or months in social media will be disappointed by the results. Social media marketing is a long game, and believe me, the wait is worth it.  Creating a good social media profile is the starting point for your social media marketing. After that, you will need to nurture the relationships you build with potential customers through social media. Be a listener and provide value, value and more VALUE!

Create a Facebook Page

In 2014, Facebook users reached 1.35 billion per month. Facebook is still the largest social networking channel and fertile ground for your brand to get attention. Creating a Facebook Page will make you look more professional and let Facebook users engage with your business page through likes and comments. The ripple effect of Facebook Page advertising is great, because for every like and comment, other Facebook users will see this on their friend’s wall.  Find out your target demographic of potential customers on Facebook and make your content relevant, or interesting to them.

Tweet Valuable Content

Twitter has a reputation for being fast paced! You can connect with potentially millions of Twitter users and get your information across quickly. When setting up a Twitter account for your company, it is a temptation to tweet about your product or services constantly. Find valuable content, tips or information that your followers will find helpful. You can alternate promotional tweets with tweets that offer tips and other valuable information.

Get Down to Business on LinkedIn

LinkedIn is the professional version of Facebook so build business networks and forge professional connections through this channel. You can post blogs, start a discussion or reach out to potential employees, and join groups relevant to your industry. Creating a polished LinkedIn profile will make you look more professional and serious in offering your products and services.

Be Short and Sweet on Youtube

Don’t upload videos that are over an hour long. Or even, more than 30 minutes. Video marketing on Youtube is powerful but you have to remember there are millions of videos being uploaded. Shoot short videos that get straight to the point and provide both informative and interesting content. People search on Youtube for answers so get to the point.

Google+ Your Way to More Exposure

Google+ has communities of passionate users that are connected through a similar interest or profession. Once you know who your targeted audiences are, you should be able to post both informative and interesting content on your Google+ page to get their attention.