Social Media’s Role in Jurassic World Success
Making $524 million from its first weekend, Jurassic world is the monster film blockbuster that can attribute some of the success to social media marketing. With 353,000 Facebook fans added in one week and 1.7 million tweets (654,000 retweets), there is nothing small about the social media noise Jurassic World has created. Here are 10 ways social media marketing has helped to make Jurassic World a stomping success.
10 Ways Jurassic World used social media to create awareness
1. Jurassic World Twitter has engaging content
The official twitter account for Jurassic World is active, engaging and has links to other Twitter accounts offering fun facts about dinosaurs. There is no shortage of retweets, linked videos and dinosaur trivia to get fans excited about the movie release. Up and until the actual release date #jurassicworld hashtag has been trending encouraging conversations about the film.
2.Jurassic World Official website is linked to social media
Jurassic World’s own website has interactive games, movie trailers, cinema listing and enough information to keep any curious visitor engaged. The website links to all the major social media accounts for Jurassic World on Instagram, Twitter, Facebook, and Google+.
3. Jurassic Park’s Trailer on YouTube is a smash
The official trailer for Jurassic World has been viewed 5.8 million times in one week alone; overall the trailer generated 66 million views. This is the trailer here:
4. Universal Pictures YouTube page has relevant, exclusive content
Universal Pictures YouTube account has uploaded engaging behind the scenes footage and other adverts/content related to Jurassic World. They encourage viewers to share with friends on social media websites.
5. Jurassic World Facebook accounts are awesome
Jurassic World has related Facebook pages that display unique content different from its Twitter, Instagram and Google+ accounts. Visitors feel like they know a different side to the franchise. The Unofficial Facebook page is particularly engaging.
6. Jurassic World Game app is promoted on social media
There are literally social media pages for every Jurassic World product. The game app Jurassic World has its own Facebook fan page.
7. Jurassic World Google+ features more content, videos and competitions
Jurassic World has created an engaging Google+ page that mentions competitions and shares featurettes that would satisfy film fan’s cravings.
8. There is a Tumblr page dedicated to the Jurassic Park franchise
Jurassic Park Films is a Tumbr account that features amusing gifs from all the Jurassic Park related films. Social media platform Tumblr is ideal for the younger audience demographic and it is great for visual rich content.
9. Jurassic World Instagram account has exclusive photos
The best way to satisfy Jurassic World fans is by posting exclusive photos of the film’s cast and dinosaur stars. The Instagram account for Jurassic World has 104,000 followers and counting.
10. Competitions, Lego and romantic breaks
Jurassic World has really leveraged social media by holding competitions (National Geographic has a Jurassic World competition as well), creating a mock romantic resort booking page and having an official LEGO Jurassic world Instagram page. The sharing, retweets, linking, impressions and reach gets bigger by the day.