Category Archives: Digital Marketing News

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When to hire a digital marketing agency?

When Should You Hire A Digital Marketing Agency?

When Do You Need A Digital Marketing Agency?

Running an online business is not for the faint hearted. Time is of the essence in running a business and many owners feel overwhelmed by the work load. Although most business owners would agree that working on their business is vital to business growth, many are falling into the trap of working in their business. This means taking care of the minor administrative tasks and content creation that keeps the business running smoothly, but hardly helping it to grow.  Digital marketing is one area that requires the special attention of the business owner; it is not only time consuming but also reliant on core digital marketing skills few possess. To be competent in digital marketing, the business owner has to analyze customer data, track their marketing campaigns and manage a smart content strategy. Needless to say, this is an area that requires experience and some serious delegation!


Signs you need to outsource to a digital marketing team


Two heads are better than one. And a team is better than a pair. This is especially true in digital marketing where agility and the ability to pivot quickly makes the difference between success and failure. Knowing when to hire a digital marketing agency is key to the growth of your business. Here are the signs to look for:


1. Your time to do digital marketing is zero


Many business owners don’t want to admit they need help. After all, they are superman, or superwoman, with endless stamina for work. Being human places limitations on the hours you can work and be productive. Smart business owners use their precious time to grow the business; they prioritize their time to get maximum results. Digital marketing is very important to a business but it is also time consuming: by freeing up your time from digital marketing, you can accomplish much more in terms of business growth.


2. You don’t understand digital marketing


If you can’t do it right-then don’t do it at all. Digital marketing requires analytical skills and experience to make it work. Bad digital marketing can harm your business so hire professionals from the start. Correcting mistakes made in marketing can be costly later on and irreparable at worst.


3. Your competitors are hiring expert digital marketers


Business is competitive and hiring the best brains can give you a competitive advantage. Of course this makes hiring the right people a top priority in your business. Successful businesses look for compatible digital marketing agencies with the right creative/analytical experience to promote their brand. When considering a digital marketing team, ask yourself if they are the right fit, and how passionate are they about working with you?  Hiring the best digital marketing agency for your business can be the greatest business investment you make.


4. Your business has plateaued in sales and you don’t know why


It’s a sad moment when you realize your business is not gaining new leads or making any sales. Your service and product is excellent and yet something has stalled. It could be market demand for your service/product, or it could be due to marketing. The pace of change in consumer habits means finding new ways to reach them. Multi channel marketing, social media marketing and mobile optimized content could revive your sales. Talk to a digital marketing agency about your existing marketing efforts and where it can be improved.



5. Your business needs a fresh marketing approach


Keeping up to date with data on consumer shopping habits can point you in the right direction for digital marketing. Unfortunately, many businesses fail to realize what their target customers want. Businesses targeting millennial customers found social media marketing to be more effective compared to magazine advertisements and some had to change their marketing approach completely. A well informed digital marketing agency will help your business implement a fresh marketing strategy.


6. You don’t like digital marketing


Some business owners don’t like digital marketing. Maybe you are one of them and the idea of sending customized emails fills you with dread. In that case, outsourcing this to a digital marketing agency passionate about tracking emails and designing newsletters can be the best business decision you make.


7. Your in house marketer is costly


An in-house marketer is expensive to hire and do not possess multifaceted marketing skills. Instead of paying up to $100k per head for in-house staff , why not spend the same amount on an entire digital marketing agency? The diverse skill sets and brain power from different people will be more cost effective for your business.


8. It requires too much effort to train your own staff


Digital marketing requires more than a Twitter account or posting photos on Instagram. Training your staff to be proficient in digital marketing is a major undertaking; they will need to analyze data and learn how to use different marketing software. Furthermore, the time you use in training your own staff can be better used elsewhere. Hiring a digital marketing agency will allow you and your staff to focus on running the business.


9. You do not have the marketing tools to measure, track and analyze


A costly expense for any business is advanced marketing tools. I’am hesitant to call them an investment because they can be useless for your business or difficult to use. A digital marketing agency will have a full suite of marketing tools and know how to use them for your particular business. This is not only cost-effective, it saves a lot of precious time too.


10. You want your business to grow faster

Hiring an experienced digital marketing agency can help you measure your marketing for effectiveness better

As the owner of the business, making the right decisions can impact how fast your business grows. Great decisions will allow faster growth and bad decisions will hinder any progress you have been making. In order to grow your business faster, you need to eliminate the processes and marketing methods that are ineffective. How do you know what is ineffective and a drain on your resources? You need to track and measure every single move. You need to know what contributed to a spike in sales recently and how to replicate that method/or process. You also need to A/B split test which marketing ideas are working or not. Digital marketing is not left to chance, and every move must be measured for effectiveness. If you do not know how to grow your business faster using A/B testing, hiring an inbound marketing agency can help you.

Social media marketing myths in 2017

The Biggest Social Media Marketing Myths In 2018

Myths About Social Media Marketing In 2018

There cannot be any doubts as to the pervasiveness or presence of social media networks in the daily life of an individual today. That is why it is unsurprising for businesses to use social media marketing strategies to garner the attention of customers and convert them into leads. Nonetheless, there are quite a few social media marketing myths that would hinder anyone from pursuing this method of digital marketing.

Social media marketing myth 1: you can be complacent and lazy

Establishment of a profile in a social media network is only the first step to social media marketing. Simply creating it will never be enough. You need to spend time and effort to get people to notice your profile and interact with your business customers through it in order to make social networks an effective marketing tool for your business. Sales and leads will come much later.

Social media marketing myth 2: you don’t have to invest a lot of time

It is a fact that social media requires you to invest a considerable amount of time in order to make your business successful through it. However, the time spent will always be fruitful. After all, the effects of marketing through social media will last for a longer time as you build up a loyal customer base. You will be creating or improving your brand. The benefits of this marketing medium are worth the extensive amount of time that you invest in it.

Social media marketing myth 3: no one has the time for it

It may seem that a considerable amount of effort needs to be put in so that the social networks can be good marketing tools for your business. It does require a lot of effort but that is only at the beginning as you are trying to grasp the basics. Once you become a master of even a few networks, you will find that maintaining your social media profiles and marketing strategies becomes easier. At the same time, you can make use of the various tools available online to reduce the effort you need to put in. Alternatively, you can hire a social media management agency to take care of most of the repetitive activities.

Social media marketing myth 4: older customers shun social media

When social media networks first began to gain mainstream popularity, the number of older people was certainly lower. Be that as it may, it is no longer the case. In fact, according to statistics, the number of such people is rising and the majority of them are also quite active. In other words, you will certainly find a significant number of older customers waiting for you in the world of social media. By avoiding social media, you will be losing out on a lot of potential customers.

Social media marketing myth 5: viral equals success

It is easy to attract customers when one of your marketing campaigns go viral where people begin to share the content without you even asking to do so. There are many companies who invest a significant amount of money to try and create a piece of content which can go viral. However, this is not the only way to become successful at marketing with social media. Your aim should be to ensure that you keep getting a steady flow of visitors and sales through the marketing campaign. This will ensure the steady growth of your clientele and customer base as well.

Social media marketing myth 6: people don’t have time for content

It is often thought by marketers that people are not interested in reading content on social media networks. However, people do read it and content can influence their purchase decisions as suggested by research. Customers can engage with your brand through the content that you have posted on social networks.

Be that as it may, it is important to find out what types of content will be preferred by your customers. Typically, multimedia content such as images can increase the engagement rates more than just text. You need to formulate the strategy based on the preferred content.

Social media marketing myth 7: you have to join every social platform

The number of social media networks has increased rapidly over the last few years. However, you do not need to use all the available networks for your marketing campaign. Such a campaign will be very difficult to maintain. At the same time, it will be a waste of time and resources. Instead of using all networks, you need to find out which of them are being used by your customers. Any social network that has a high number of prospective customers will be one worth creating a profile in. Of course, you need to create profiles in some of the more popular ones such as Twitter, Facebook and LinkedIn as your customers are bound to be using them.

It has become rather necessary for businesses to use social media marketing in order to remain competitive. However, unless you get rid of the myths and misconceptions it will be difficult for you to gain any significant advantage.

Alvomedia London digital marketing agency employs social, content and search engine marketing to maximize your marketing spend. Contact us today to see how we can help your business grow.

What ecommerce mistakes should you avoid in 2017?

Ecommerce Mistakes To Avoid In 2018

Ecommerce Mistakes Affecting Your Website

With an estimated global revenue of $22 trillion, the ecommerce industry is thriving. Consumers are buying things online through ecommerce stores and most websites are now optimized for mobile device users (51.2% of consumers make purchases through a responsive, mobile optimized website). Ecommerce giants such as Amazon, Rakuten, eBay and Tao Bao lead the way in improving the choice, value and convenience of online purchases. Consumers do not need to venture beyond their front door. Even smaller ecommerce stores provide value in great customer service and fast delivery.

The first place that customers visit is the ecommerce website. It is no surprise, then, that big ecommerce companies invest a lot of time and money on the structure, performance and content of their websites. Research by KissMetrics shows that 40% of consumers abandon a website if it takes more than 3 seconds to load. In fact, 52% of consumers cite loading speed as a reason for staying loyal. Bad ecommerce websites don’t just deter the website visitor; they deter the friends of that website visitor (44% of consumers will tell friends about a bad ecommerce website experience).

Designing an ecommerce website for optimal conversions is no easy task. There are many aspects to consider, from design UX to technical SEO and getting the content right. UX, or user experience, requires conversion optimized features within the website. Getting the UX design and content right makes all the difference between a visitor abandoning your ecommerce website and making a purchase. When avoidable ecommerce website design mistakes impact on your bottom line, you really need to take action. What are some of the biggest website design mistakes to avoid?

Not using a flat design in your ecommerce website

Customers don’t care how stylish your website looks as long as they can find and buy something quickly with the least stress. Flat design means simple user interfaces and faster website performance. Your customer can load the webpages quicker and check out before they change their minds.

Not having a mobile friendly ecommerce website

When Google rolled out the algorithm changes for mobile friendly websites, they weren’t just trying to make every website owner’s life difficult. They were responding to the needs of consumers who prefer mobile devices to laptops for internet browsing. Your customers are more than likely to own a smartphone and mobile shopping is becoming the norm. In fact, in 2016, purchases through a mobile device surpassed $1 billion in Black Friday sales. Responsive, finger friendly interfaces and well designed mobile friendly websites are a must.

Compromise conversion rate for style

The main function of an ecommerce website is to convert website visitors: all aspects of website performance, UX and SEO have to be aligned to this goal. Ecommerce websites wants to stand out with a unique look but make sure that it does not slow down the pages, increase bounce rates and cause confusion for your customers when trying to complete a purchase.  A common ecommerce website design mistake is to prioritize style over the conversion rate of the website.

Not including videos in your ecommerce website

Videos are highly engaging and shareable content; ecommerce websites with videos are informative and attention grabbing. Content marketing is moving towards rich media content-and you can utilize video content for the benefit of your website visitors. Tutorial videos and product demonstrations make great video content for product based businesses.

Using bad quality images

Large, clear images that visitors are able to zoom in on (with higher resolutions), are ideal for ecommerce stores. Prospective customers can make better informed decisions after seeing highly detailed pictures.

Not thinking about SEO in the design process

When hiring website designers for your ecommerce store, let them work closely with your SEO team. In the design process of your ecommerce website, SEO is important for optimized site structure. You want your UX designer to know what SEO will be implemented, and vice versa. 

Are there differences between SEO and internet marketing?

Thе Diffеrеnсеs Bеtwееn SEO And Intеrnеt Mаrkеting

Simple facts about SEO and Internet Marketing

The diffеrеnсе bеtwееn SEO аnd Intеrnеt mаrkеting iѕ thе ѕаmе аѕ соmраring light to dаrk. Bоth аrе ѕуnоnуmоuѕ оf еасh other, but bоth аrе аѕ diffеrеnt аѕ different саn bе. Hоwеvеr, аѕ ѕуnоnуmоuѕ as thеу аrе аnd аѕ diffеrеnt as thеу аrе, оnе саnnоt bе withоut thе оthеr, the more fосuѕ уоu hаvе оn SEO thе less fосuѕ уоu will hаvе оn thе lаttеr…аnd thаt саn ѕреll fаilurе fоr уоur ѕuссеѕѕ оnlinе as wе ѕhаll ѕее.

Thе diffеrеnсе bеtwееn SEO аnd Intеrnеt mаrkеting fоr аnуоnе nеw tо thiѕ рlаtfоrm might nоt ѕее thе obvious diffеrеnсе аt firѕt, but given timе tо undеrѕtаnd аnd learn hоw to mаrkеt еffесtivеlу, уоu will. Bоth оf thеѕе hаѕ in аnd оf itѕеlf a whоlе uniԛuе lеаrning сurvе thаt needs to bе lеаrnеd аnd аррliеd tо уоur efforts online…without bоth, уоur futurе оf ѕuссеѕѕ оnlinе mоѕt likеlу will nоt hарреn.

Getting a better understanding of SEO (Sеаrсh Engine Optimization)

Lеt’ѕ ѕtаrt with SEO. Sо whаt iѕ Sеаrсh Enginе Oрtimizаtiоn уоu аѕk? Thiѕ iѕ thе tесhniсаl раrt оf уоur ѕuссеѕѕ with аnу buѕinеѕѕ оnlinе, this is whеrе hаlf оf your attention will bе. Thiѕ раrtiсulаr раrt оf уоur раth to ѕuссеѕѕ оnlinе will bе аll аbоut thе technical ѕidе оf еffесtivе mаrkеting ѕtrаtеgiеѕ. Thiѕ will inсludе thе skills nееdеd bеlоw:

• Hоw tо dо Kеуwоrd Rеѕеаrсh

• Understanding Keyword Dеnѕitу

• Linking Struсturе Glоbаllу

• Bасklinking

• Hоw Sеаrсh Enginеѕ Rаnk

• SERP’ѕ

• Sосiаl Signаlѕ and search ranking factors

• Wеbѕitе Organization

• SEO Wоrthу Content

• Cоntеnt Rеlеvаnсу аnd Popularity

Whilе thiѕ iѕ оnlу a ѕmаll роrtiоn оf whаt SEO rеаllу is, thiѕ is еnоugh оnсе lеаrnеd tо trulу bеgin tо dоminаtе thе ѕеаrсh еnginеѕ organically ѕреаking. Organic Sеаrсh Enginе Oрtimizаtiоn will bе mоѕtlу bаѕеd аrоund whаt iѕ саllеd “SEM” оr, ѕеаrсh engine mаrkеting. This iѕ whеrе уоur wеbѕitе аnd аll thе соntеnt it соntаinѕ iѕ fосuѕеd аrоund gеtting gооd раgе rаnk in thе оrgаniс ѕеаrсhеѕ (FREE SEARCH RESULTS). Thiѕ раrt of thе lеаrning сurvе will, fоr thе mоѕt раrt, bе thе most diffiсult раrt of thе рrосеѕѕ, but thiѕ саn bе lеаrnеd bу аnуоnе with thе gumрtiоn fоr ѕuссеѕѕ with аnу buѕinеѕѕ оn thе Intеrnеt.

Facts About Internеt Mаrkеting

Intеrnеt Mаrkеting, some will ѕау, iѕ ѕуnоnуmоuѕ with SEO, thiѕ iѕ nоt trulу a fact. Fоr thоѕе of uѕ whо hаvе fоund mаѕѕivе ѕuссеѕѕ оnlinе саn tеll уоu thаt оnlinе mаrkеting iѕ thе humаn fасtоr оr side оf finding ѕuссеѕѕ with уоur buѕinеѕѕ оnlinе. Intеrnеt marketing will соnѕiѕt оf ѕоmе оf the ѕаmе gоаlѕ оf SEO, but thiѕ will bе рlауеd оut mоѕtlу thrоugh оthеr fосuѕеѕ such as implementing:

• Artiсlе Marketing

• Vidео Mаrkеting

• Sосiаl Mеdiа

• Sales Cору & Cаllѕ Tо Aсtiоn

• Fоrumѕ

• And оnсе аgаin, Cоntеnt Crеаtiоn

The things mentioned above will bе thе bаѕiс platforms uѕеd tо dоminаtе thе ѕеаrсh еnginеѕ, but аѕ уоu саn ѕее withоut undеrѕtаnding ѕоmе bаѕiсѕ оf SEO…thеѕе рlаtfоrmѕ will rеturn аlmоѕt nо rеѕultѕ. Learning to tiе thе two tоgеthеr аnd undеrѕtаnding whу you nееd gооd titlе tаgѕ, ѕоlid linking ѕtruсturе аnd ѕаlеѕ сору will be the mоѕt imроrtаnt ѕtер tо ѕuссеѕѕ with anything оnlinе. Althоugh thе ѕеаrсh еnginеѕ, even GOOGLE, are a littlе bеhind thе ѕорhiѕtiсаtеd ѕоftwаrе thаt mаkе a раgе lооk grеаt, it ѕtill tаkеѕ a solid undеrѕtаnding оf whаt thеу uѕе tо rаnk уоur соntеnt, without a gооd раgе rаnk…уоur grеаt lооking site will nоt bе found.

Thе diffеrеnсе bеtwееn SEO аnd Intеrnеt Mаrkеting аѕ уоu саn ѕее is аѕ diffеrеnt аѕ light аnd dаrk, but bоth hаvе tо bе аррliеd tо trulу build, brаnd аnd сrеаtе ѕuссеѕѕ fоr уоu hеrе оnlinе. Mаnу unfоrtunаtеlу gеt thе two either соnfuѕеd аnd miѕѕ оut оr, thеу divе dеереr intо оnе ѕооn fоrgеtting аbоut thе other…either wау, rеѕultѕ in bаd раgе rаnk оr nо rеаl inсоmе сrеаting trаffiс hарреnѕ. Kеер uр thе gооd wоrk аnd rеmеmbеr thаt bоth nееd tо bе аррliеd evenly- рауing аttеntiоn to keywords аnd соntеnt but аt thе ѕаmе timе сrеаting thе nееd in thе рrоѕресt to mоvе fоrwаrd with you.

Alvomedia digital marketing agency helps clients in the B2B and B2C sectors with their online presence through strategic SEO and content marketing. Contact us for an audit of your website and learn how we can help you towards your marketing goals.

Alvomedia video marketing in 2017

Video Marketing In 2017

 Content Video Marketing For 2017

In the recent decade, content marketing has becoming increasingly visual. From rich media content to infographics and GIFs, there has been an increase in the amount of visual content published. One of the fastest growing mediums of marketing is video marketing and it is estimated that videos will drive the majority of traffic to sites by 2017.

This statistic should not be a surprise if we compare the effectiveness of visual content to text only. According to Digiday, 9% of marketers estimated that their visual content alone was 10 times more effective than written content. More than a third marketers agreed that video was also effective on mobile devices. There are obstacles to visual content marketing of course, with 65.4% of marketers citing lack of resources as their biggest obstacle.

Video content is shareable content

Videos are effective for content marketing because it delivers a punch like no other medium. Popular video marketing platforms such as Youtube, Vine, Vimeo, SnapChat and Twitter exploits the engagement advantages of videos. Videos are shareable and interesting. The entire premise of viral videos is that they get shared many times and watched by millions within a matter of hours.

What businesses have realised in recent years is just how much broadcasting power they have on the internet. Everyone can create and upload videos and there are so many ways to communicate brand messages in a video. Many successful brands use video content for tutorials, sharing insights and behind the scenes about their industry. Story telling is best sold through videos. The combination of visuals and sounds brings stories to life like no other medium. Informative, persuasive content and ideas are perfectly suited for videos. If implemented with a strong content strategy, you can improve your conversion rates, organic SEO and brand equity through powerful video marketing.

Video Marketing in 2017 can target demographics even better

Video marketing can target specific audiences by offering tips, advice or relevant information. Some of the best marketing videos fire on all cylinders of emotional connectivity, great aesthetics and storytelling. Social media platforms such as Facebook, Twitter and Instagram will allow content creators to target their specific demographics better with dashboard features.

To target your specific audience, it is best to be authentic, and be focused on valuable content rather than the ‘sell.’ A video that delivers a blatant message to buy something is a thing of the past. Viewers no longer take that kind of marketing seriously. Looking back at the best viral marketing videos in the last year, it is easy to see that human emotions and humor are still the most important components of video marketing.

Video Marketing will rise with mobile video consumption

Many people watch videos on their mobile devices and this is perfect for video marketing. Your targeted viewers can watch the video anywhere and if they like the content, sharing can be instantaneous. Videos on mobile devices are watched by 98% of smartphone users aged between 18-34 and the number of smartphone users are increasing by the day.In fact, video marketing on mobile devices are becoming more important than TV marketing, and this is something that businesses are beginning to catch on.

Video content marketing can showcase brand personas

Video content is an effective way to showcase a brand’s persona. Brands will be able to build better connections with their target audience through visual embodiments of their brand. This can be through actors, the founders themselves and even social media influencers. Video content marketing has a greater scope for showing customers what their brand looks and sounds like; more so than any other online marketing formats.

Video content marketing can be implemented with any budget

Live video streaming using Periscope, Google Hang Outs,  Blab and SnapChat requires just an Internet connection and laptop or mobile to get started. The informality of these video platforms shortens the distance between the brand and their audience. It encourages spontaneity and interactions within the video content. Some marketers will argue that this informality, rough around the edges approach suits certain brand personas better.

On the other end of the scale, video content marketing can be expensive and highly polished to attract a different audience. Luxury brands and professional services employ this form of video content marketing to great effect. The bottom line is, you don’t need a big marketing budget to implement video marketing; it really depends on your audience and brand persona.

Video content marketing will face difficulties in resources and measurement

In the Digiday and Chute survey, 65.4% of marketers cited lack of time and resources to be their biggest obstacle to visual content marketing. 32.7 faced opposition from governance and a troubling 25.2% says poor tracking/measurement held them back. This is unlikely to fade away in 2017 and beyond. Any form of effective content marketing requires an immense effort in ideation. creation and distribution. Brands will have to identify their most important video content marketing metrics and measure the efforts accurately along the way.

Tips for selling on social media

Tips For Selling On Social Media

Tips On How To Sell On Social Media

Are you getting the most out of your social media marketing? The chances are, you are using social media channels to increase brand awareness and increase conversions. At some point, you would have heard of selling on social media using ads and content. These days, businesses can use social media ads and engaging posts to improve website traffic. Can it get you sales directly?

Yes and no.

It is likely that a prospective customer sees your Instagram photo and decide to visit your website for a purchase. It is also likely that a prospective customer book-marks your website so they can make up their minds in the future. Social media promotions has been called many things, including ineffective, but it does attract attention from leads. 

Start selling on social media with these tips

Did you know that companies using social media marketing perform 78% better than their peers? According to Hubspot, social selling helped IBM increase their sales by 400%. It is fair to say that social media channels can be effective for companies with a strong social media marketing strategy.

When we talk about selling on social media, we mean this in the most unobtrusive way possible. There are subtle ways to get sales without resorting to annoying hard sell tactics. Here are the top 5 ways: 

1. Use Calls to Action 

‘Click here..find out us,‘ are call to actions that can accompany your posts on social media. Your audience has a clear choice, and they will like the chance to act on a piece of content. If they are not interested, the call to action at the end of the content is not intrusive.

2.Provide value in your social media content

Advice, tips and links to useful content can build better relationships with your social media audience. They want to know what benefits they can get from following your account. The ratio of offering value to promoting your brand can be 10:1. If you do the content right, it will sell your brand by itself. Great content generates conversations on social media and increase website visitors.

3.Humanize your brand on social media

Be yourself, but a nicer version. Authenticity can strengthen relationships with audiences on social media and people like to do business with people they like. It is scientifically proven that people enjoy doing transactions with people they can relate to-culturally, intellectually and with similar experiences in life.

Even on social media, your brand is not a clinical corporate account. Great brands have feelings and concerns for other people. You can build connections through shared experiences or love for sports teams/entertainment/travel. You never know who is connecting to your content. 

4.Optimize visual imagery on social media

On social medial, visual content gets the most attention. Tweets with images get 150% more retweets, 39% of B2B companies share visual infographics on social media, and video content is on the rise. Visual content is integral to selling on social media because viewers can’t resist clicking on it. Once they have invested some time to seeing the visual content, they will either reshare with friends or file it away in their mind. The human brain retain memories of visual content better.

5.Be responsive on social

Great brands know a thing or two about customer service online, offline and on social media. 24/7 social media management is a must for international brands; a dedicated social media team will make sure that queries are answered around the clock. In addition to answering customers, your brand needs to be the hub of knowledge that customers come back to. If you can be the expert and trouble-shooter, then your customers will grow to trust your brand. Sales will occur as a result of this trust. At the same time, you are learning more about your customers and using this information for better marketing. 

How will social media marketing change in 2017?

What Will Social Media Marketing Look Like In 2018?

2018 Social Media Marketing Change

By the time marketers catch up with consumers, the consumers are already ahead. Digital marketing is as fast paced as it is fragmented. When a channel or device of digital marketing is trending, marketers should plan a few steps ahead. Social media became an avenue of that constant trend. Many companies are increasing their investment in social media marketing, simply because it is the trendy/prescribed thing to do. After all, marketing gurus and blogs such as this one sing the praises of social media marketing.

The fact is: social media marketing can be very effective when it is done strategically and measured for results. Every company should know their social media marketing metrics, be able to see how social media can amplify their content marketing and work towards their financial goals. 

As the saying goes, “There is nothing permanent in this world,” marketers should plan for paradigm shifts in digital marketing. The emergence of wearable devices, virtual reality and real time marketing can change many aspects of social media marketing as we know it today.


10 ways social media marketing will change in 2018 and beyond


Social media platforms are changing all the time. Emarketer even predicted that social network ad spending will reach $35.98 billion by 2017. Social media channels are bridging the gap between the ecommerce store and a social media profile.What are the other social media marketing changes we can expect in 2018?


  1. Social media marketing thrives with mobile and faster Internet


With a mobile device at hand, social media users can readily access content and real time conversations.  These days, trending topics on social media is the fastest way for news to get around. Faster broadband may become a fundamental right for people and companies will be able to reach many millions of consumers with their content. The ease of access and speed of access to social media platforms will make it the first choice for distributing your company’s content.


  1. Social media will showcase brands like never before


Social media marketing can generate conversations about a company/brand; it is like word of mouth marketing on steroids! In 2018 and beyond, social media marketing will be unparalleled in creating buzz. Satisfied customers will spread the word about their favorite brands and products will divide people more than ever. Of course, this kind of 24 hour PR has its downside: companies will need to monitor conversations on social media 24/7 and respond quickly.


  1. Visual competition on social media


With the influx of visual content on social media, it can make 2018 the year for companies to prioritize images in their content marketing. Customers recall visuals better, respond to and share visual content .  Forms of visual content such as GIF, rich media, creative videos will become trendier in 2018 and beyond.


  1. Video content will get even bigger on social media


Facebook and Youtube will dominate as the social networks for your video content. More companies will invest in video marketing when they realize the reach and value of social media channels. Optimizing video content for search engines is necessary for every company’s digital marketing strategy.


  1. E-Currency will take social media marketing to another level


E-currency such as Bitcoin and Litecoin are already adopted by many ecommerce merchants. The ease of payments using e-currency makes this an appealing way to settle the bill. 2018 may still be too early for a widespread integration of e-currency with social media but it seems to be heading that way. Paying bills on social media, booking hotels and impulse purchases may just become the norm in the next few years. Marketing on social media will encourage instantaneous purchases using e-currency.


  1. Social media marketing will be more strategic


In 2017, many companies are still coming to grips with social media marketing. Learning how to use the different social media platforms and what content to post on them is a daily challenge. With a better understanding of what social media users want and the social media marketing metrics, companies will be able to post and engage on social media in a more strategic way. Social media marketing will be geared towards ROI and improved relationships with consumers. 


  1. More personalized content on social media


Customer satisfactions tend to travel faster than advertising media. Firms that have loyal consumers surely stay on the market.  Making all the possible way of dealing more personally with the needs of the consumer will surely assure satisfaction that guaranteed loyalty. Content that are more personalized can reach its potential because it can get what they really want.   The more to get in touch with what the consumer really needs, the more it can attract and get a deal.


  1. A new social media platform will gain traction


The stage is set for a new social media platform to emerge in 2018. In order to gain traction, the new social media platform will need a lot of users within a short frame of time to make it valuable. Businesses have to keep an eye on their consumer’s behavior and adapt to new social media platforms that their consumers use.


  1. The development of the digital assistant


A digital assistant retrieves information and provide customer service to social media users. Facebook is ready to launch M on the Messenger App; this strategy tends to have more opportunities in dealing with the consumer in just one platform.  It is reaching farther to what is expected. Marketers will need to work with digital assistants for their content to be found. They will need to create content that answer queries addressed to digital assistants.


  1. Privacy is tightened in social media marketing


Privacy online is a concern for Internet users: results from a TRUSTe research found that 89% of British Internet users are worried about their privacy online. The demand for social media also creates a demand for increased online privacy. The most enduring social media platforms will be the ones that offer the most security for users; marketers will need to prioritize security in their social media marketing as well


Social media marketing will continue to grow and flourish in 2018.  The trends of tomorrow will be focus on increased social media privacy, greater levels of user engagement and personalized social media content. In order to remain competitive in the digital space, marketers need to be aware of consumer’s behavior on social media and adapt to social media marketing change. In particular, the focus should be a better user experience for consumers on social media. As a form of outbound marketing, social media is indispensable. 

What are the big SEO myths in 2017?

The Big SEO Myths In 2017

SEO Myths To Say Goodbye To In 2017

Search engine optimization encompasses a lot of processes and information. At the same time, these processes are never fixed for long. Search engines tend to bring out new algorithms and release new guidelines on a regular basis so as to serve their users better. New SEO tools are also created to make the processes easier.

Due to the rapid changes that take place and the copious amount of information on SEO, it is easy for misconceptions to form. Such myths make it difficult for everyone concerned. In order to get the best results or hire the best SEO services, you must be able to separate the truth from the mountains of misinformation available. Given below are some of the more common misconceptions about SEO.

SEO Myth 1: Meta tags should be ignored because it is not a ranking factor

While it is true that Meta tags were once used by search engines as a ranking factor, it is no longer the case. Search engines do not even index these tags anymore. In fact, Google has publicly stated that Meta tags are not ranking factors anymore. Meta tags are used to display information about the website in search results. Therefore, they can still be important as it gives you an opportunity to attract the interest of the customers by writing an appealing copy. However, do not expect them to affect your rankings.

Google has officially stated that meta tags are no longer used for ranking factor

SEO Myth 2: More inbound links is better than less

This is quite a common misconception about inbound links. Google has made it abundantly clear that it gives preference to quality. As such, it has taken steps to ensure that a higher rank is given to webpages that have inbound links of a high quality.

Earlier, people used numerous inbound links of any quality to increase the ranks of websites. However, Google has ensured that such pages do not get higher ranks anymore. Instead, it is likely that the webpage will be penalized and marked as spam due to the high number of links in it.

You should, instead, strive to ensure that the inbound links you are using are of a high quality. Limit the quantity but increase the quality of the links in order to get a good rank.

SEO Myth 3: Anchor text should be scrapped

The importance of anchor text as a ranking factor has certainly decreased over the last few years. The newer algorithms of Google do not assign a lot of weight to this factor. However, this does not mean that anchor text is no longer useable in SEO. In spite of the lowered importance of anchor text, it is still quite useful. The correct placement of anchor text can increase your chances of getting a better rank which is certainly helpful for the overall SEO campaign.

SEO Myth 4: XML sitemaps is a ranking factor

XML Sitemaps are an important part of any website. However, they have absolutely no bearing from an SEO viewpoint. The sole purpose of these items is to help the search engines locate the content of your website and get it indexed faster. They are not considered as a ranking factor by Google.

SEO Myth 5: You will see the benefits of SEO in 6 months

This is a major misconception. It is impossible to run a successful SEO digital marketing campaign by optimizing your website and content only once. Search engines keep updating their algorithms on a regular basis. Therefore, the processes you have used to optimize your website and gain a higher rank might be rendered useless or less effective. At the same time, your competition will be optimizing their websites and they may overtake your rank. Therefore, you must ensure that your SEO services are continuously keeping up with the changing times and ensuring a steady and high rank.

One of the biggest SEO myths is maintenace of SEO is not required. Your website's organic traffic will drop without sEO maintenance

SEO Myth 6: Guest blogging is not effective

The fact is that marketers and experts often contribute blog posts and articles for a variety of reasons such as knowledge sharing. They are not always looking to promote themselves or create links. This behavior is taken into account by Google. Therefore, if you use guest posts, your website is not going to be penalized.

On the other hand, it is important to ensure that the frequency of contributions is moderate. Contributing too many posts in a short period of time may raise flags and attract a penalty from Google. You should also ensure that your posts do look like spam. In other words, your posts should be devoid of keyword stuffing or extensive usage of anchor links.

SEO Myth 7: SEO is dead because of voice search

There are many who claim that SEO is no longer useful. However, nothing can be further from the truth. The fact is that SEO is affected every time the algorithms are updated. If the SEO processes are not updated to reflect the changes, there will not be any effect whatsoever. This causes many people to claim that SEO is dead.

You should avoid believing these myths if you wish to make your digital marketing campaign successful. Research the facts and use the best methods to improve your website rank.

Video marketing tips you can apply for your internet business in 2015

Video Marketing Tips For Your Business

Video Marketing Tips Worth Trying

The trend for online video marketing is on the rise. There are many companies that are doing marketing for their products and services using video content. And, the best thing is, video works wonders in attracting and engaging your potential customers. The Forrester research found out that advertisements and promotions in the form of videos were more likely to get good ranks in search engines than the conventional web pages and blogs.

There are quite a few reasons for entrepreneurs to use videos marketing their products. One important reason for doing so is that creating and promoting videos these days  is cheap and convenient. Anyone can create videos using their smartphone or affordable recording device. Professional video equipment and props are not required to create engaging video content. Moreover, once uploaded on the Web, this type of content remain forever on the Internet and is accessible to potential customers forever. Most of the social media sites allow video sharing. Thus, the videos you create can be uploaded to social media websites where millions of eyeballs watch your content. Just use the right content strategies for posting and promoting your video content. Given below are a few important and effective video marketing tips.


Provide an informative title for your video


Just like the headline of a news article and the topic for a blog post, the title of videos too should be attractive and interesting. It can help to pull the most traffic towards the video on the video sharing sites. You should not forget to add relevant keywords in the title. This would help to get better organic ranking in search engines faster. When people are searching for a video like yours, it will be easier for them to find it if you are using the right set of keywords and a relevant title.

Using informative titles and video description is a great way to optimize your video marketing for search engines

The quality of your video content should be improved

The type of video content that you create should be interesting, short, and informative. Even if you are uploading long video content, the quality of it should not deteriorate. Make sure you are providing valuable information to your viewers. You can teach them various things using video tutorials and can also provide them with important information about your brand or company.”How to” videos are powerful in attracting viewers. Through the videos you post, you will be able to showcase your knowledge about a product or a service. This high quality video content can help the growth of your brand and company. If you search for well known entrepreneurs in YouTube, most of them have a YouTube channel and playlist of videos. Remember, the video sharing site is maintained and managed by Google – the most popular search engine. So, you must make it a point to do some serious video marketing for your brand.

Include the URL of your official website in the video. After the shooting is done, when editing, make it a point to put URL in the end credits or bottom of the video. You can add text boxes inside the video and showcase your website URL. Adding URL to the video is a great way to get a maximum exposure.


Video marketing highlights your brand


Video marketing is very important for companies who are doing extensive branding for their products and services. On the video screen, you need to put your company’s logo and slogans. If not throughout the running time of the video, the logo and the slogan should be there at key points inside the video.

When writing the description for the video, you must make it a point to provide the link you’d want to drive the viewers to. No entrepreneur should miss this opportunity and should provide the links to the website to the video that he/she is using for branding.

You must make it a point to upload the video both on the other video sharing sites and also on the official website. Having interesting videos on your company website will reduce the bounce rates. Moreover, you can be sure that the visitors are taking an interest in the products and services that your company is dealing with. Google algorithm also tracks the number of times a video has been viewed by the audience and based on that, the position of the link on the search engine is decided. Posting the video on multiple sites increases the chance of it being viewed by a maximum number of potential customers. Thus, the video will have a lot of views, which is good for the ranking of the video URL on the search engines.

There are many things that you can do with a video format. You can promote your business and brands through it in the most interesting and engaging manner. Instead of just filmed content, you can also upload slideshows, screen captures, and PowerPoint slides on the video sharing sites.

Remember, the benefits of video marketing are many. It has been found in a survey that around 81% of the senior marketing professionals use video content for their marketing programs. And, around 52% of the employees watch work-related videos. Thus, you can be sure that video marketing will work for your company and company image.

Content Marketing Trends will reflect the constantly changing consumer behaviors

Content Marketing Trends In 2017

Content Marketing Trends Of 2017

Most businesses, whether they are B2B or B2C will agree that delivering great quality content is the way to go for their marketing strategy. The term content marketing encompasses a lot of different strategies and it will evolve constantly with time. What are the content marketing trends that we forecast for 2017 and beyond?

Content marketing trends reflect customer’s changing interests

Visual Impact 

Content marketing techniques are constantly changing. One of the trends we have observed at Alvomedia is how many clients ask for the use of visuals in their marketing campaign. More and more businesses are using videos, attention grabbing images and infographics to deliver interesting and informative content.  Did you know that when looking at the same piece of written content, 94% of readers will look at the written content that has a picture? Big, bold and relevant images are the most effective.

Targeted Marketing on Social Media

Depending on your targeted demographic of consumers, you should grab their attention using social media. This is a huge content marketing trend and shift towards targeting users of social media. The big social media platforms are Facebook, Twitter, LinkedIn, SnapChat, Instagram and Pinterest. Businesses are beginning to realize that customer engagement is just as important, if not more important than putting out an expensive advertisement. Businesses that take the time to engage with their target audience on social media will spread the message of their brand wider and more effectively than business that ignore social media in their content marketing.

Businesses Want Metrics for their Marketing Efforts

Many businesses know that content marketing works, but not many know how successful their content marketing strategy. There is a trend now towards measuring the ROI of content marketing and marketing agencies on brushing up their analytics when looking at distribution channels of marketing, the form of content marketing and the content itself. Businesses don’t want to throw a lot of money into ineffective marketing strategies and this is one of the biggest trends towards measurable content marketing.

Increase of A/B Testing Software

Content marketers are using softwares such as ScribbleLive, Visual Website Optimizer and KISSmetrics more than ever to gauge how successful their marketing efforts have been. A/B Testing just means testing one variance in their marketing compared to another. It allows marketers to explain why they go for one strategy as opposed to another.

Better Curated Content

The quality and relevance of content trumps all other factors when it comes to content marketing. Content marketing used to be unfocused, but markers are moving towards the direction of very well curated content. In niche subject areas, this is essential; readers will want selective and high quality content that address their needs specifically.