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13 Misconceptions About Mobile Application Development

13 Common Misconceptions About The Mobile Application Development

One of the most influential features that have been increasing the growth of smartphones is the significant contribution by the app developers that are leading to an increase the smartness of smartphones.

Hence, without any doubt, one can count technology as one of the leading pillars of any evolving business.

Also, according to various surveys, it is found out that around 66% of the smaller startups believe that creating a startup without the use of wireless technology seems to be a pretty impossible task to achieve.

Hence, on the one hand, the new companies have started appreciating the values of mobile app development to make their business a developing venture, certain misconceptions regarding the same seem to be laying a bad impact on their growth and development of their businesses.

Due to these myths prevailing amongst them, the companies are not only coming up with unfavorable results but also cannot generate the projected Return on Investment(ROI).

And thus, to help you understand these mistakes and work on them, we have come up with a list of fourteen major myths that should be clarified before developing your new app.

(1) All you have to do is develop an app

We have come across various companies that are of the opinion that all they have to do is to build an app and that’s it. Hence, this attitude normally prevails that the mobile applications sell themselves, as long as they are well built and come up with high functionality.

Well, this is only partially correct. One should understand the fact that developing an application is just the beginning. An app would not just be getting hits by placing it in the play store.

Proper marketing of your mobile application can only help it stand out from the rest. Thus, proper marketing would make the world aware of the existence of your application and embark its presence in the play store.

By this way, you can bridge the gap between your application and the targeted audience and gradually generate a significant amount of revenue from the same.

(2) Presuming the mobile application designing an easy task!

Developing a good quality mobile application design requires a good deal of effort, expertise and time.

Just because a mobile application seems to be smaller than the desktop application, it simply does not mean that it is less expensive and comparatively less complicated to develop.

Certain applications, such as gaming applications, demand rich graphics and comparatively more time for conceptualization and development.

(3) A Mobile website is not required if you have a native app

Most of the time a user might need an application program which has been built for use on a particular device or platform.

Native applications are supposed to be installed from the application store( Google Play or Apple’s App Store).2

Their development has been made specifically for a single platform and can be taken full advantage of various device features such as the camera.

(4) Why would a small business not need an app?

Is your business missing out the essentials to create a rapidly growing marketing platform? The scenario today is such that many businesses seem to be pretty unsure of coming up with an application for themselves.

Well, they should understand that to be ahead in the competition, the businesses must look forward towards the mobile application development.

This is going to help them reach out to their marketing goals faster and at a high success rate.

(5) With consumers becoming mobile, there is nothing much to be achieved

Mobile these days is being taken as the major medium of choice for everything, be it browsing, researching or even shopping.

Businesses need to be aware of what the consumers would be wanting and how the companies would make mobile development the major priority to reach the customers.

The mobile and the Mobile developments have necessarily become important for various organizations.

A long-term comprehensive strategy for mobiles is required for the additional projects associated with mobiles.

Hence, it is high time that the businesses must plan a strategy that is long-term to support the building of applications that would allow a better experience for the users and also enhances mobile excellence.

Certainly, the myths prevailing about the mobile applications create issues for many organizations.

As we know, the business apps would take a long time to generate profitable results and the ultimate key to this (coming up with a required mobile platform) is to develop the code and also the backend services that would result in the integration of speed.

(6) Settling up for iOS is sufficient

Of course, one cannot deny the fact that a single platform surely cannot fulfill all your development needs.

Certainly, the most important factor to decide the right launching platform for your application is your set of targeted audience.

For example, if your aim is to target the mass market, the application has to be built for both Android and iOS.

(7) Shifting towards getting as many installs as possible!

One can simply not deny the fact that most of the app marketers would focus on the quantity rather than the quality.

A large number of businesses try to drive away a large number of installs as quickly as possible.

Also, it is considered that with such a kind of approach, you might add up the volume, but many of the users might turn out to be of poor quality when this set of approach is taken and hence it cannot help adding anything to the business.

(8) Observing and Analysing the user’s pattern

What can be an easy way to enhance the growth and productivity of your app:

The user pattern differs from user to user.

So, in order to develop the productivity level, one may need to analyze and keep an eye on your user’s pattern and his behavior, that is his way of going through the app.

A perfectly planned application that duly noted down the amount of the active users of your application can significantly mark the growth and the progress ratio of your mobile application.

(9) Comparing the new ideas with the pre-existing one is not a good idea from the developer’s point of view

One of the major challenges of developing a new mobile application is good maintenance of exclusivity and switching the customer loyalty of the existing applications.

Hence, the developers must strive to recognize the niche opportunities and also deliver effective and highly efficient business solutions.

(10) Any app when submitted to the app store gets approved

The app store is often a neglected aspect of native mobile application development.

Many of them assume that if the app is submitted to the app store, it surely is going to get approved.

However, people should understand the fact that any application will be approved no matter what is totally wrong.

It is in fact not that easy too. You might not be aware of the fact but the app store can add a major roadblock to your company’s mobile application.

(11) Uniqueness is the Central Idea to Mobile Application Development

An idea can only be called unique if no one else has ever thought about it. But then, also the chances of people finding it also turns out to below.

Well, your idea may turn out to be unique but if it doesn’t work out it is of no use and cannot lead any success.

According to a Cornell University research paper, the more unique an idea is, the chances of people identifying them also turns out to below.

Thus, a unique idea must also be surrounded by a mastermind who knows how to turn an idea into a well conquering plan.

(12 ) Failure of apps to store data in Legacy Systems

The Enterprise organizations have made huge investments in various systems such as ERP, Enterprise Resource Planning.

But, as it turns out to be, now they are more interested in developing various mobile apps which are seamless in connecting with various other technologies.

Various backend systems such as Oracle, My SQL and SAP cannot be easily accessed through mobile.

This, in turn, can lead to shutting down the development process or make the mobile applications difficult to use.

(13) Entire details of the Mobile App Development must be discussed

Customers might hesitate to contact various mobile app development companies because they might feel the need of keeping total transparency over various details.

Whereas, the programmers might have a creative mind and can surely bridge the gap for various aspects of mobile application development.

If the customers unhesitantly discuss out the basic requirements and the business goals, that is all their aims and aspirations, the company can come up with applications having better results.

As per the research carried on 100 different mobile app development company in India, around 67% of the companies that had complete details for their client’s projects ended up giving better results.

Thus, if all the misconceptions and myths are cleared, then nothing turns out to be more important than developing an application for one’s business.

 

Author Bio

Aakash Soni is the operational head at Auxano Global Services, leading mobile app development company headquartered in India. His insightful approach and futuristic vision are proven to be fruitful for the clients. Aakash is also known for his energy, which brings motivation for the team and the clients. With a vast experience in Sales, he has established himself as a highly focused product strategist, and even he mastered the mechanism of advanced technologies to help businesses. Bring value addition to your business now, hire dedicated app developers, and see your business thrive.

Author Image ( Gravatar Email Address :- albert.s.watford@gmail.com )

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How to increase your social media engagement

Generation Y And Their Relationship With Social Media Brands

What Is The Relationship Between Millennials And Brands On Social Media?

Here is an article about six types of millennials – people born between 1980 and the early 2000s, accustomed to technology, the rapid pace of life and new impressions, and how to use this knowledge to promote brands on social media.

The interest in Generation Y has been actively exploited by the media lately, covering this topic from the perspective of marketing and branding to the context of sociology, psychology, and HR.

All while thanks to mass media, many perceived the wrong image of these people. Hello, Dream Reach Media.

Genius and stupidity, self-centeredness and love for one’s neighbor, entrepreneurial skills and infantilism as the characteristic features of Generation Y are sometimes condemned or encouraged but always cause a lively reaction.

We decided to put everything on the shelves: to clarify the controversial points and tell how the theory of generations helps to build their work in social networks.

Fathers and children: a different perspective on the issue of generations

One of the main points on which there are differences not only in the media but even in the materials of significant researchers – the boundaries of Generation Y.

Some say people born from 1980 to early 1990s belong to Generation Y. And those who were born in the late ’90s consider themselves to be representatives of generation Z. Others are pushing the boundaries to 1985-2005. In search of the truth, let us turn to the source.

Generational boundaries are clearly defined and justified by the so-called generational theory developed in the early 1990s by the Americans Neil Howe and William Strauss. Later this theory was adapted for other countries.

According to the theory, the “duration” of one generation is 20-22 years. Every 20 years, a new generation of people appears, whose values are fundamentally different from those of their parents and grandparents.

It is interesting to note, that the change of generations occurs only four times, forming an 80-year cycle.

Four generations in the cycle change like seasons and repeat themselves again. This has been happening for many hundreds of years. Howe and Strauss’ research describes this pattern from the end of the 16th century – the time of the birth of the United States – however, researchers claim that this pattern was relevant long before that.

The 80-year cycle represents four archetypes of generations:

  • Artists
    • The personality of Artists is formed in the epoch of reaction and strict authoritarian control by external forces, be it the authorities or parents.
  • Idealists
    • Idealists grow up in an era of economic upturn and stability
  • Nomads
    • Nomads are at a time when the wind of change begins to blow and old values are crumbling.
  • and Heroes
    • appear in crisis to create a new world on the ruins of “old life”. As Franklin Roosevelt has said, some generations have been given a lot, and from others, a lot is demanded.

different type of Millennials

What kind of archetype does Generation Y belong to?

Heroes of our time

The archetype “Hero” in the 20th century was embodied in two different generations. This is the so-called “greatest generation” – people born from the 1900s to 1920s.

“Heroes” in the literal sense of the word, protecting, changing, building a new world. Born in an unstable era of power shift, revolution, global upheavals, the representatives of “The Greatest Generation” went through at least one war.

After 80 years, the cycle was repeated. Heroes of our time – Generation Y, or Millennials.

Coworking, smoothies, startups, beards, seals, that is.

The archetype “Hero”, of course, manifests itself differently than 80 years ago. The heroism of Generation Y is in the denial of authorities. In believing in oneself and one’s abilities.

“I’m not ready to spend tens of years on boring work” attitude.

Dynamic, thirsty to know the world. In the prevalence of spiritual values over material ones. In the entrepreneurial spirit.

Millennials grew up in the period of epochal changes: liberalization, globalization, the rapid development of digital technologies, the rapid spread of the Internet and the global financial crisis(es).

Hence the readiness of millennials for change, disbelief in long-term prospects and denial of authority.

Cynicism, self-confidence, infantilism, and optimism: the Millenials experienced a period of relatively stable 2000s.

The information revolution makes young people free and confident. Technology allows one person to compete with big organizations: hackers are against corporations, bloggers are fighting newspapers, terrorists are fighting with states, YouTube users are fighting film studios, and application manufacturers are fighting entire industries.

The Millenials are immune to advertising, and traditional marketing tools are less ineffective.

Generation Y does not watch TV, hardly listen to the radio, do not dream of working in a bank, and do not believe in propaganda.

Five years later, Generation Y will be at the most active age (purchase power-wise). It is they who will produce the lion’s share of GDP, spend money on quality clothes, travel, invest in the education of children and get involved in the mortgage.

A business that will not learn how to communicate with them will be out of competition relatively soon enough.

Different Types of Millenials

The situation is complicated by the fact that there are a lot of Generation Y people and they are different.

Millennials are considered to be the most diverse generation in history. Hence the contradictions in their characteristics.

Today there are 17 MILLION Millenials in the UK and 72 MILLION of them us in the US.

It is obvious that, in addition to the common features inherent in the generation as a whole, we can also highlight some features by which it can be segmented.

In 2012, The Boston Consulting Group conducted a study called ‘The Millennial Consumer‘. Four thousand Millenials between the ages of 16 and 34, as well as older generations,  took part in the study.

Not surprisingly, the answers varied among different ages, social status, income, and gender: their attitudes to technology, communication, media consumption, and marketing.

The result of the research was the selection of 6 types of Millenials. Distinctive features of social behavior formed the basis for the conventional names of these types:

  • Hip-ennial;
  • Gadget Guru;
  • Clean and Green;
  • Oldschool;
  • Millennial Mom;
  • Anti-Millennials.

 

Who are the different segments of Millennials in the USA?

 

Each of the above has its own peculiarities of online behavior. Let’s go in order and find out how with whom and what is better to talk.

Hip-Ennial or “Knowledgeable”

The global insight of this audience sounds like “I can change this world”.

But they say much more than they do. Among the “Informed”, girls dominate. In social networks, they are very active, and they prefer to “like”, “share” and comment rather than write their own thoughtful (or not so) texts.

“Informed” is a very fertile ground for the spread of all kinds of viral activities. For example, from charitable organizations. Remember who most often repost calls for help for dogs, grandmothers, and children among your friends, and you will find a bright representative of the “Informed”.

Gadget Guru or Advanced

“It’s so great to be me!” – is immodest, but they really think so.

These guys (well, mostly guys) want to be independent, make good money and buy cutting-edge gadgets with that money.

That’s right, the main thing is not to be driven, but to lead by yourself. You create most of the content on the web, trying to emphasize your success and follow the trend. And you will be especially pleased if the brand will demonstrate a special personal attitude, will listen to your advice and will communicate with you.

And even better, if among your friends there will be an “evangelist” of the brand and will tell about the most secret novelties and share the promo code.

Millennial Mom or “Moms of Millenials”

“I like to do sports, travel and spoil my child.”

Millennial moms are very active. For them, the child is not a reason to stop self-discovery, but, on the contrary, a driver of personal growth and development. As for the behavior in social networks, they find enough time to produce tons of content.

However, the topics they are interested in are limited to a very clear circle: travel, health, family, education. Politics and economics do not interest the “Mom” archetype until some events start to affect them directly.

Millennial Mothers is a very interesting audience that spends X2 money on itself and its children. If you want to reach them, try to get them to communicate through their reputable bloggers and celebrity moms.

You can communicate directly with them, but it will make an effort to earn their trust.

Clean and Green or Green and Fluffy

“I care not only about myself but also about the world around me”

We called them “Green”, which is the absolute truth, and “Fluffy”, which sometimes does not quite correspond to the truth. Because sometimes they can be quite belligerent.

It’s worth the trouble of being alive, ready to pick up the wave and get involved in the scandal on Facebook pages. The Greens won’t trust you until you prove that you’ve actually reduced emissions. Hello, Volkswagen.

If you want to consolidate the audience of the Green People, give them the opportunity to work for you for free. Let them bring batteries, come up with a recipe for a new dish or tell their friends what a good job they are doing.

Anti-Millennial

“I’m too busy with business and family to think about anything else”

Yes, they don’t care about politics, ecology and public organizations, and at the same time, about your Facebook.

Of course, they use the Internet, maybe they even have profiles on social networks, but they are, as they say, “empty”: a picture instead of an avatar and 10-20 friends.

If your product will interest these harsh guys, they will subscribe to it, but do not expect much involvement from them.

Old-School Millennial or Conservatives

“Social networking is too impersonal, and let’s get together and have a coffee!”

These are Millenials who just pretend to belong to Generation Y. Well, they like live communication, do not feel comfortable in social networks and do not understand how to call a taxi through the application.

Editor’s note: do such people even exist?

Maybe some of them even have a home phone and TV (lol)

If your target audience is Conservatives, try to use the classic media – TV, newspapers, magazines – more, otherwise, there is a risk that you will not reach them at all.

To sum it up

As you can see, six groups of millennials are quite succinct in describing the main types of people who are now between the ages of 14 and 33.

Generational theory is most useful in two cases:

  • first, when you are looking for a consumer insight for your target audience,
  • and second when you want to set up a dialogue with the audience through social networks.

Simply describe the target customer as accurately as possible and without illusions. Then find the definition that he or she falls under. Many answers will come by themselves.

Over to you.

BTW, are you interested in some practical ways to address the Generation Y?

If so, I recommend checking out 7 steps to optimize your website for Millennials

 

Authors bio:

Dmitrii B. is the CEO and founder of GRIN tech – a full-cycle digital agency doing design, marketing, and development alongside white-label agency & media outreach solutions.

Effective techniques to drive traffic through social media platforms

The Importance Of ORM In 2019

Why Online Reputation Management is important in 2019

Even a few years ago your company was fine with a simple website, email address, and a valid phone for the customer support. Now, with each day, consumers are becoming techier, and their tech habits have already gone multichannel. As a natural course of action, the inbound marketing channels have had to adopt the trend accordingly.

When the reputation of your brand is concerned, it’s your responsibility to manage all the different profiles and properties that range from websites, micro-sites to various social networking platforms. Online Reputation Management has become an inevitable part of all the new age organizations.

The importance of online reputation study

From the above statistics based on the Local Consumer Review Survey conducted by BrightLocal, we have found some crucial facts-

More than 80% of the consumers put their faith in online reviews

Having a good number of positive reviews makes more than 70% consumer trust in a local or online business.

These days almost 90% of people read and trust online reviews.

50% of the consumers blindly rely on businesses that have at least four stars ratings.

Based on a survey done Clutch, we can see the fact that 100 out of 224 digital marketers put their time and financial resources for building a good Online Reputation Management for the success of their business.

42% of all the significant enterprise mobility solutions monitor their ORM regularly.

More than 80% of the consumers check the reviews on social media platforms to get an idea about a product or service before purchasing.

An organization can expect to experience almost 25% growth in sales by investing in their Online Reputation Management.

So, now you must know the nine crucial reasons why you need to focus on Online Reputation Management for your local or online business-

  1.    Acquire New Clients or Customers For Your Business:

When it comes to maintaining the right image for your brand, social media discussions, Press Releases, Reviews, Forums can have a substantial impact on the overall image of your brand.

By taking active participation in reputation management, you can reach new people and turn them into your potential clients or customers.

  1.    Your Brand’s Online Reputation Directly Affects The Buying Decision Of Your Customers:

When it comes to influencing the buying decision of a consumer, your online reputation score plays a pivotal role. Even a few days ago, consumers used to believe the word of mouth of your brand’s advertisement but, things have changed now. These days consumers highly rely on online reviews when it comes to purchasing anything online.

  1.    Gives You A Chance To Make Things Right:

There’s no reason to cry over the negative feedback provided by your consumers. Instead, you can use it positively for your business. How? Use the negative feedback to know the areas of your service or product that you need to improve. Try to build a healthy conversation with your customers and offer them improved products or service. This approach would not only turn the negative feedback into positive ones, but at the same time, it helps you improve the quality of your service or product.

  1.    Helps You In Retaining Loyal Consumers:

When you are engaging with the conversation about your brand online, you have a fair chance to make your present customers or clients feel delighted. Whether someone is talking about your business positively or negatively, ORM always gives you the room to improve the relationship with your consumers and provide a positive boost to your brand’s image.

  1.    Word Of Mouth Plays A Major Role:

No wonder social media platforms are the ideal examples of how words of the month can build or kill the image of the smaller brands. The ORM ratings depend entirely on the customers as everyone has a different perspective. But, if your customers write their experience with your organization, it can affect your brand’s image in a meaningful manner. This is the reason why most of the consumer-oriented businesses focus on getting positively written reviews from their consumers.

  1.    Keeps Your Brands Away From Social Media Crisis:

By closely monitoring your online reputation and focusing on anything with a negative emotion of your customers, you can stay away from the potential crisis in the future.

With the constant evolvement of Social Media, it’s not uncommon for a casual complaint to go viral. This is the reason why if anything is posted negative about your business or service, you should be the first one to find it.

  1.    Online Reputation Remains Forever:

You are what people say you are.  You may not live for the next 100 years, but it’s your reputation which is going to live for long. If a customer has said something wrong or harmful about your business, it’s going to be there for a long time for sure until you make an effort to change it or overrule it. This is precisely where ORM comes into the action. Establishing a sound ORM system helps you build a healthy relationship with the consumers and change his/her negative feedback by providing a better quality of service or product.

  1.    Establishes Good Relationship With Publishers and Influencers:

Some of the people discussing your brand may indeed have a broad audience and significant influence. By engaging with such people, you would be able to cultivate a great PR opportunity.

 

Wrapping Up:

Always remember one thing that online content circulates rapidly. This is the exact reason; as an online business owner, you must be aware of what’s being said about your business online. Establishing the right Online Reputation Management approach will always help you to know what consumers are saying about your activity on different social platforms and keep them happy by catering to their needs in a proper manner.

Blogging for business tips

How Can Email Marketing Influence Your SEO Ranking?

7 Successful Ways Email Marketing Can Help Influence Your SEO Ranking

Not everyone is knowledgeable with the connection between email and SEO marketing. After all, the search engines don’t crawl or rank individual emails sent, and just because you have a large subscriber link doesn’t mean your website will rank higher.

BUT, effective email marketing strategies is a great tool to keep your audience engaged, also wielding traffic in ways other marketing strategies can’t do. When using email correctly, it can enhance your SEO initiatives!

But the question is: How does email work with SEO and influence your ranking, for better or worse? I’ll be showing you the different benefits and successful ways good email marketing strategies influence SEO rankings.

Seven Ways Email Marketing Influences SEO Ranking

Email marketing is usually used to increase engagement and encourage people to follow your call-to-action. But if you can use it more creatively, then you can get more out of your strategies and improve your SEO ranking as well.

How does email affect SEO rankings? Here are the seven ways how:

  1. Personalizes Your Email Content

High-quality is crucial in both SEO and email marketing campaigns. But for email marketing, your content needs to be personalized, catching the attention of the right audience. Sure, you can blast advertise new content across social media, but it won’t be relevant to everyone who sees it.

By sending personalized content to email lists based on their demographics and interests, it increases the chances of email receivers to follow your call-to-action. And of course, this would amplify even more positive SEO ranking results. So when trying out a new email campaign, segment your email lists and make it even more targeted and relevant to the right people!

  1. Improves Your On-Site Engagement

You aren’t able to send dozens of emails on a certain keyword and hope that you can rank higher for that certain term. But with helpful marketing resources and a campaign, it can help attract your searchers for different terms.

While email doesn’t help your website rank higher in itself, emails with incentivizing comments and efficient sharing can get your website moving up through better engagement on your website.

You can do this by encouraging your target audience interested in specific niches to check your blog articles related to such topics. Send a mass email sharing the informative webpage and encourage them to read and leave a comment, or to share the page.

This can help gain more viewers and significant traffic to your website, and more interaction can equal better rankings.

  1. Creates a Content Hook

Email marketing is an excellent way to have your audience read posts and share your content! But besides getting the reader’s attention, you can actually encourage more engagement with more content pieces.

By using email campaigns to promote your different social media accounts, it can have you grow your following organically. This can lead to more promotion of your other content pieces, which results in better SEO rankings from the views, shares, comments, and other forms of interaction. All you need to do is to encourage and mention your other website accounts!

  1. Maintains Highly-Engaged Email Lists

You don’t only get to create relationships with your target audience and customers through social media. You can also do so with a good email marketing campaign, keeping your contacts and email lists engaged. These are the people that would actively open and read through your emails, even interacting with the content later on.

It’s possible to work on your email list and create the right content to get loyal and engaged email subscribers to follow your call-to-action. With highly engaged email audiences, the more they’ll follow your call-to-action, checking your website and content for new updates, thus improving your SEO ranking.

  1. Boosts Your Engagement With Call-to-Action

The personal nature of all emails makes it a suitable place to add your call-to-action. That’s why you probably notice a lot of email newsletters from different brands having the compelling CTAs, which can bring you and other subscribers to their website to interact.

With a good email marketing strategy and effective CTA, you can have your email subscribers do the same as well. Encourage customer reviews after they’ve transacted with you, more comments on your social media or content, and even use segmentation in the long run to target active contributors!

  1. Reverse-Engineer Keywords

When reverse-engineering keywords, you’re thinking of the words your target audience searches online as you create your email newsletter. You’ll need to incorporate such keywords which help with your email and SEO campaigns.

By incorporating such keywords to your emails, you place in phrases people are thinking of rather than one best phrase. This will give people an idea to search for such phrases online or to check your website to learn more about it.

  1. Gives Your Content a Second Life

Your emails have a bit of your content in their inbox, so it’s time to take advantage of it as much as you can. You’re able to put in blogs or small tidbits of information on emails, or even creating smaller batches of emails as your blog posts.

Besides that, you can put these emails as an archive accessed from your website got to give access to people on your email content. This encourages them to subscribe and learn more from your emails, too!

 

Wrapping It Up

Now a lot of business owners and marketers realize just how beneficial email marketing is. From increasing engagement down to improving your SEO ranking, efficient strategies can bring success to your business and online presence. You just have to become more knowledgeable on who you’re sending it to and what kind of emails you’re creating.

Hopefully, this article on email marketing encouraged you to begin strategizing and taking advantage of emails now. So don’t wait any longer and begin learning more about how email marketing works from reputable companies like SketchCorp. Brisbane now!

If you have any questions or want to share your own experiences with email marketing, do comment below. Your thoughts are much appreciated.

Tips for business branding with video on social

Big Data And Your Digital Strategy

How Big Data Can Help Your Digital Strategy

Digital marketing is a diverse field that requires carefully vetted strategies to build and grow your online brand. However, with recent leaps in technology, digital marketing is becoming less dependent on human decisions. This is where big data steps in. Big data refers to the study and implementation of big, complex datasets instead of human intuition and experience. These complex datasets help in generating insights that can be used to make better business decisions and develop high-end strategies that predict future prospects. This directly compliments the quality of different digital marketing practices and how they affect the end consumer.

With the increase in the number of outputs and new diversity customer characteristics, companies now need to process a massive volume of structured and unstructured data to start marketing campaigns. This data is cannot be processed through traditional software techniques and database systems.

Since many marketers use Google Analytics and similar data tools to track their website’s progress, they will understand the imperative of big data for the betterment of their digital marketing efforts. In this article, we will share 3 ways how the big data can help marketers in getting the better of Google, design better products and create targeted content.

Building Responsive Marketing Campaigns

Big data is a key determinant in finding relevant information about customers, learn their core needs and then use it to develop content that is rich and informative. So to understand how it works, you must study its chain of procedures. For example, cookies collect information about customer behaviors from websites. These applications use customers consent to collect information and generate personalized, processable data.

Compared to aggregative advertising techniques that were popularly used in the past, campaigns that use big data are more effective, and accurate. The best thing about big data when designing a marketing campaign is that it eliminates the guesswork out of the process. Marketers can use that effort in building buyer personas, determining different purchase patterns, identifying customer behaviors, predicting upcoming trends, and how they tend to influence them in the future. This will improve targeted campaigns and develop several KPIs that could be vital to a business future strategy. For example, big data can help identify demographics within a target segment. It can be conclusive from big data that middle-aged women are more likely to respond to emails, engage in bargains and use coupons. This can be a major breakthrough from the sales point of view.

Although big data is a great solution for improving digital marketing campaigns, it cannot work all by itself. To make it work at its best spectrum, you must use analytical tools so the data you get derived valuable conclusions. This gives online brands the actionable insight they need to make informed decisions in an efficient manner. A good analytical tool makes unstructured data easily accessible such as cloud storage, log files, social media data, emails, and websites. Moreover, it should able to effectively perform attribution tracking, funnels and third-party testing, real-time analytics, and different integration tasks.

Developing More Effective Pricing Decisions

In most companies, the conventional approach for pricing products and services involves core factors such as product cost, perceived value, competitor pricing and demand of the product. While this traditional approach has worked well for many companies so far, big data offers a lot more than just profit margins. With big data, you can easily increase the sales volume of your products simply by adding other key factors also play a part in the purchase decisions. This allows brands to build more vibrant pricing strategies that take into account all factors that influence a buying decision. This can include data from completed deals, performance-based data, incentives, and other metrics. Big data is all about lock and key performance, especially in B2B sectors where every product/service requires a unique pricing approach for digital marketing.

However, there is also plenty of data that often gets sidelined during pricing decisions. This has a major role to play in big data. General economic information and customer preferences are equally important in big data as any other information. The goal is to use this unstructured data and derive valuable insights. In a typical marketing stratagem, it may have to consider any special products the customer has frequently purchased, their disposal income, what is the affordability threshold of that customer segment, and macroeconomic indicators such as GDP, exchange rate, inflation rate, and interest rate of the country/region. This will not only engender precision, but stimulate the automation phase since the processes will start to become less reliant on assistance.

Showing Individualized Content to Visitors

Another major leverage big data will give online marketers is the ability to serve customized content to their target audience by tapping into their knowledge base and identifying the ideal type of content to engage every visitor differently. A great example is Netflix that uses AI and big data to give its visitors individualized recommendations from the shows and movies they watch. 80% of what is watched on Netflix is due to AI recommended. The same concept can be applied when designing your website. You can search and examine the pattern of each visitor, from the time they spent on a particular page, to the number of clicks they made when interacting with your website. Using the browsing history, you can show them content relevant to their actions.

This is quite similar to search engines. When you enter a query from a different location, the results that return are based on those geographic preferences. Just as that, your website will function differently to a person who has different needs and preferences. While customized content is slowly entering the mainstream, there is still a lot of work that still needs to be done on it. Many online brands struggle in providing a personalized experience to customers’ due to development constraints. Others fear security concerns. However, it’s a growing domain of digital marketing that will soon meet perfection.

Final Takeaway

Big data has been the subject to a lot of attention recently, not just as an effective tool for digital marketers, but as a key to future efficiency, AI development and automation. With its ability to process massive amounts of complex datasets and advanced information, traditional systems are gradually becoming obsolete. While many organizations have started integrating big data into their digital marketing models, many have yet to follow.

 

Author Bio

Mirza Irfan is a Lead Writer at FME Extensions. He has a passion for helping people find innovative solutions in online marketing and has written numerous blogs on science, technology, digital marketing and business strategy. A writer by day and a reader by night, you can find him on LinkedIn.

When to hire a digital marketing agency?

When Should You Hire A Digital Marketing Agency?

When Do You Need A Digital Marketing Agency?

Running an online business is not for the faint hearted. Time is of the essence in running a business and many owners feel overwhelmed by the work load. Although most business owners would agree that working on their business is vital to business growth, many are falling into the trap of working in their business. This means taking care of the minor administrative tasks and content creation that keeps the business running smoothly, but hardly helping it to grow.  Digital marketing is one area that requires the special attention of the business owner; it is not only time consuming but also reliant on core digital marketing skills few possess. To be competent in digital marketing, the business owner has to analyze customer data, track their marketing campaigns and manage a smart content strategy. Needless to say, this is an area that requires experience and some serious delegation!

 

Signs you need to outsource to a digital marketing team

 

Two heads are better than one. And a team is better than a pair. This is especially true in digital marketing where agility and the ability to pivot quickly makes the difference between success and failure. Knowing when to hire a digital marketing agency is key to the growth of your business. Here are the signs to look for:

 

1. Your time to do digital marketing is zero

 

Many business owners don’t want to admit they need help. After all, they are superman, or superwoman, with endless stamina for work. Being human places limitations on the hours you can work and be productive. Smart business owners use their precious time to grow the business; they prioritize their time to get maximum results. Digital marketing is very important to a business but it is also time consuming: by freeing up your time from digital marketing, you can accomplish much more in terms of business growth.

 

2. You don’t understand digital marketing

 

If you can’t do it right-then don’t do it at all. Digital marketing requires analytical skills and experience to make it work. Bad digital marketing can harm your business so hire professionals from the start. Correcting mistakes made in marketing can be costly later on and irreparable at worst.

 

3. Your competitors are hiring expert digital marketers

 

Business is competitive and hiring the best brains can give you a competitive advantage. Of course this makes hiring the right people a top priority in your business. Successful businesses look for compatible digital marketing agencies with the right creative/analytical experience to promote their brand. When considering a digital marketing team, ask yourself if they are the right fit, and how passionate are they about working with you?  Hiring the best digital marketing agency for your business can be the greatest business investment you make.

 

4. Your business has plateaued in sales and you don’t know why

 

It’s a sad moment when you realize your business is not gaining new leads or making any sales. Your service and product is excellent and yet something has stalled. It could be market demand for your service/product, or it could be due to marketing. The pace of change in consumer habits means finding new ways to reach them. Multi channel marketing, social media marketing and mobile optimized content could revive your sales. Talk to a digital marketing agency about your existing marketing efforts and where it can be improved.

 

 

5. Your business needs a fresh marketing approach

 

Keeping up to date with data on consumer shopping habits can point you in the right direction for digital marketing. Unfortunately, many businesses fail to realize what their target customers want. Businesses targeting millennial customers found social media marketing to be more effective compared to magazine advertisements and some had to change their marketing approach completely. A well informed digital marketing agency will help your business implement a fresh marketing strategy.

 

6. You don’t like digital marketing

 

Some business owners don’t like digital marketing. Maybe you are one of them and the idea of sending customized emails fills you with dread. In that case, outsourcing this to a digital marketing agency passionate about tracking emails and designing newsletters can be the best business decision you make.

 

7. Your in house marketer is costly

 

An in-house marketer is expensive to hire and do not possess multifaceted marketing skills. Instead of paying up to $100k per head for in-house staff , why not spend the same amount on an entire digital marketing agency? The diverse skill sets and brain power from different people will be more cost effective for your business.

 

8. It requires too much effort to train your own staff

 

Digital marketing requires more than a Twitter account or posting photos on Instagram. Training your staff to be proficient in digital marketing is a major undertaking; they will need to analyze data and learn how to use different marketing software. Furthermore, the time you use in training your own staff can be better used elsewhere. Hiring a digital marketing agency will allow you and your staff to focus on running the business.

 

9. You do not have the marketing tools to measure, track and analyze

 

A costly expense for any business is advanced marketing tools. I’am hesitant to call them an investment because they can be useless for your business or difficult to use. A digital marketing agency will have a full suite of marketing tools and know how to use them for your particular business. This is not only cost-effective, it saves a lot of precious time too.

 

10. You want your business to grow faster

Hiring an experienced digital marketing agency can help you measure your marketing for effectiveness better

As the owner of the business, making the right decisions can impact how fast your business grows. Great decisions will allow faster growth and bad decisions will hinder any progress you have been making. In order to grow your business faster, you need to eliminate the processes and marketing methods that are ineffective. How do you know what is ineffective and a drain on your resources? You need to track and measure every single move. You need to know what contributed to a spike in sales recently and how to replicate that method/or process. You also need to A/B split test which marketing ideas are working or not. Digital marketing is not left to chance, and every move must be measured for effectiveness. If you do not know how to grow your business faster using A/B testing, hiring an inbound marketing agency can help you.

Social media marketing myths in 2017

The Biggest Social Media Marketing Myths In 2018

Myths About Social Media Marketing In 2018

There cannot be any doubts as to the pervasiveness or presence of social media networks in the daily life of an individual today. That is why it is unsurprising for businesses to use social media marketing strategies to garner the attention of customers and convert them into leads. Nonetheless, there are quite a few social media marketing myths that would hinder anyone from pursuing this method of digital marketing.

Social media marketing myth 1: you can be complacent and lazy

Establishment of a profile in a social media network is only the first step to social media marketing. Simply creating it will never be enough. You need to spend time and effort to get people to notice your profile and interact with your business customers through it in order to make social networks an effective marketing tool for your business. Sales and leads will come much later.

Social media marketing myth 2: you don’t have to invest a lot of time

It is a fact that social media requires you to invest a considerable amount of time in order to make your business successful through it. However, the time spent will always be fruitful. After all, the effects of marketing through social media will last for a longer time as you build up a loyal customer base. You will be creating or improving your brand. The benefits of this marketing medium are worth the extensive amount of time that you invest in it.

Social media marketing myth 3: no one has the time for it

It may seem that a considerable amount of effort needs to be put in so that the social networks can be good marketing tools for your business. It does require a lot of effort but that is only at the beginning as you are trying to grasp the basics. Once you become a master of even a few networks, you will find that maintaining your social media profiles and marketing strategies becomes easier. At the same time, you can make use of the various tools available online to reduce the effort you need to put in. Alternatively, you can hire a social media management agency to take care of most of the repetitive activities.

Social media marketing myth 4: older customers shun social media

When social media networks first began to gain mainstream popularity, the number of older people was certainly lower. Be that as it may, it is no longer the case. In fact, according to statistics, the number of such people is rising and the majority of them are also quite active. In other words, you will certainly find a significant number of older customers waiting for you in the world of social media. By avoiding social media, you will be losing out on a lot of potential customers.

Social media marketing myth 5: viral equals success

It is easy to attract customers when one of your marketing campaigns go viral where people begin to share the content without you even asking to do so. There are many companies who invest a significant amount of money to try and create a piece of content which can go viral. However, this is not the only way to become successful at marketing with social media. Your aim should be to ensure that you keep getting a steady flow of visitors and sales through the marketing campaign. This will ensure the steady growth of your clientele and customer base as well.

Social media marketing myth 6: people don’t have time for content

It is often thought by marketers that people are not interested in reading content on social media networks. However, people do read it and content can influence their purchase decisions as suggested by research. Customers can engage with your brand through the content that you have posted on social networks.

Be that as it may, it is important to find out what types of content will be preferred by your customers. Typically, multimedia content such as images can increase the engagement rates more than just text. You need to formulate the strategy based on the preferred content.

Social media marketing myth 7: you have to join every social platform

The number of social media networks has increased rapidly over the last few years. However, you do not need to use all the available networks for your marketing campaign. Such a campaign will be very difficult to maintain. At the same time, it will be a waste of time and resources. Instead of using all networks, you need to find out which of them are being used by your customers. Any social network that has a high number of prospective customers will be one worth creating a profile in. Of course, you need to create profiles in some of the more popular ones such as Twitter, Facebook and LinkedIn as your customers are bound to be using them.

It has become rather necessary for businesses to use social media marketing in order to remain competitive. However, unless you get rid of the myths and misconceptions it will be difficult for you to gain any significant advantage.

Alvomedia London digital marketing agency employs social, content and search engine marketing to maximize your marketing spend. Contact us today info@alvomedia.com to see how we can help your business grow.

What ecommerce mistakes should you avoid in 2017?

Ecommerce Mistakes To Avoid In 2018

Ecommerce Mistakes Affecting Your Website

With an estimated global revenue of $22 trillion, the ecommerce industry is thriving. Consumers are buying things online through ecommerce stores and most websites are now optimized for mobile device users (51.2% of consumers make purchases through a responsive, mobile optimized website). Ecommerce giants such as Amazon, Rakuten, eBay and Tao Bao lead the way in improving the choice, value and convenience of online purchases. Consumers do not need to venture beyond their front door. Even smaller ecommerce stores provide value in great customer service and fast delivery.

The first place that customers visit is the ecommerce website. It is no surprise, then, that big ecommerce companies invest a lot of time and money on the structure, performance and content of their websites. Research by KissMetrics shows that 40% of consumers abandon a website if it takes more than 3 seconds to load. In fact, 52% of consumers cite loading speed as a reason for staying loyal. Bad ecommerce websites don’t just deter the website visitor; they deter the friends of that website visitor (44% of consumers will tell friends about a bad ecommerce website experience).

Designing an ecommerce website for optimal conversions is no easy task. There are many aspects to consider, from design UX to technical SEO and getting the content right. UX, or user experience, requires conversion optimized features within the website. Getting the UX design and content right makes all the difference between a visitor abandoning your ecommerce website and making a purchase. When avoidable ecommerce website design mistakes impact on your bottom line, you really need to take action. What are some of the biggest website design mistakes to avoid?

Not using a flat design in your ecommerce website

Customers don’t care how stylish your website looks as long as they can find and buy something quickly with the least stress. Flat design means simple user interfaces and faster website performance. Your customer can load the webpages quicker and check out before they change their minds.

Not having a mobile friendly ecommerce website

When Google rolled out the algorithm changes for mobile friendly websites, they weren’t just trying to make every website owner’s life difficult. They were responding to the needs of consumers who prefer mobile devices to laptops for internet browsing. Your customers are more than likely to own a smartphone and mobile shopping is becoming the norm. In fact, in 2016, purchases through a mobile device surpassed $1 billion in Black Friday sales. Responsive, finger friendly interfaces and well designed mobile friendly websites are a must.

Compromise conversion rate for style

The main function of an ecommerce website is to convert website visitors: all aspects of website performance, UX and SEO have to be aligned to this goal. Ecommerce websites wants to stand out with a unique look but make sure that it does not slow down the pages, increase bounce rates and cause confusion for your customers when trying to complete a purchase.  A common ecommerce website design mistake is to prioritize style over the conversion rate of the website.

Not including videos in your ecommerce website

Videos are highly engaging and shareable content; ecommerce websites with videos are informative and attention grabbing. Content marketing is moving towards rich media content-and you can utilize video content for the benefit of your website visitors. Tutorial videos and product demonstrations make great video content for product based businesses.

Using bad quality images

Large, clear images that visitors are able to zoom in on (with higher resolutions), are ideal for ecommerce stores. Prospective customers can make better informed decisions after seeing highly detailed pictures.

Not thinking about SEO in the design process

When hiring website designers for your ecommerce store, let them work closely with your SEO team. In the design process of your ecommerce website, SEO is important for optimized site structure. You want your UX designer to know what SEO will be implemented, and vice versa. 

Are there differences between SEO and internet marketing?

Thе Diffеrеnсеs Bеtwееn SEO And Intеrnеt Mаrkеting

Simple facts about SEO and Internet Marketing

The diffеrеnсе bеtwееn SEO аnd Intеrnеt mаrkеting iѕ thе ѕаmе аѕ соmраring light to dаrk. Bоth аrе ѕуnоnуmоuѕ оf еасh other, but bоth аrе аѕ diffеrеnt аѕ different саn bе. Hоwеvеr, аѕ ѕуnоnуmоuѕ as thеу аrе аnd аѕ diffеrеnt as thеу аrе, оnе саnnоt bе withоut thе оthеr, the more fосuѕ уоu hаvе оn SEO thе less fосuѕ уоu will hаvе оn thе lаttеr…аnd thаt саn ѕреll fаilurе fоr уоur ѕuссеѕѕ оnlinе as wе ѕhаll ѕее.

Thе diffеrеnсе bеtwееn SEO аnd Intеrnеt mаrkеting fоr аnуоnе nеw tо thiѕ рlаtfоrm might nоt ѕее thе obvious diffеrеnсе аt firѕt, but given timе tо undеrѕtаnd аnd learn hоw to mаrkеt еffесtivеlу, уоu will. Bоth оf thеѕе hаѕ in аnd оf itѕеlf a whоlе uniԛuе lеаrning сurvе thаt needs to bе lеаrnеd аnd аррliеd tо уоur efforts online…without bоth, уоur futurе оf ѕuссеѕѕ оnlinе mоѕt likеlу will nоt hарреn.

Getting a better understanding of SEO (Sеаrсh Engine Optimization)

Lеt’ѕ ѕtаrt with SEO. Sо whаt iѕ Sеаrсh Enginе Oрtimizаtiоn уоu аѕk? Thiѕ iѕ thе tесhniсаl раrt оf уоur ѕuссеѕѕ with аnу buѕinеѕѕ оnlinе, this is whеrе hаlf оf your attention will bе. Thiѕ раrtiсulаr раrt оf уоur раth to ѕuссеѕѕ оnlinе will bе аll аbоut thе technical ѕidе оf еffесtivе mаrkеting ѕtrаtеgiеѕ. Thiѕ will inсludе thе skills nееdеd bеlоw:

• Hоw tо dо Kеуwоrd Rеѕеаrсh

• Understanding Keyword Dеnѕitу

• Linking Struсturе Glоbаllу

• Bасklinking

• Hоw Sеаrсh Enginеѕ Rаnk

• SERP’ѕ

• Sосiаl Signаlѕ and search ranking factors

• Wеbѕitе Organization

• SEO Wоrthу Content

• Cоntеnt Rеlеvаnсу аnd Popularity

Whilе thiѕ iѕ оnlу a ѕmаll роrtiоn оf whаt SEO rеаllу is, thiѕ is еnоugh оnсе lеаrnеd tо trulу bеgin tо dоminаtе thе ѕеаrсh еnginеѕ organically ѕреаking. Organic Sеаrсh Enginе Oрtimizаtiоn will bе mоѕtlу bаѕеd аrоund whаt iѕ саllеd “SEM” оr, ѕеаrсh engine mаrkеting. This iѕ whеrе уоur wеbѕitе аnd аll thе соntеnt it соntаinѕ iѕ fосuѕеd аrоund gеtting gооd раgе rаnk in thе оrgаniс ѕеаrсhеѕ (FREE SEARCH RESULTS). Thiѕ раrt of thе lеаrning сurvе will, fоr thе mоѕt раrt, bе thе most diffiсult раrt of thе рrосеѕѕ, but thiѕ саn bе lеаrnеd bу аnуоnе with thе gumрtiоn fоr ѕuссеѕѕ with аnу buѕinеѕѕ оn thе Intеrnеt.

Facts About Internеt Mаrkеting

Intеrnеt Mаrkеting, some will ѕау, iѕ ѕуnоnуmоuѕ with SEO, thiѕ iѕ nоt trulу a fact. Fоr thоѕе of uѕ whо hаvе fоund mаѕѕivе ѕuссеѕѕ оnlinе саn tеll уоu thаt оnlinе mаrkеting iѕ thе humаn fасtоr оr side оf finding ѕuссеѕѕ with уоur buѕinеѕѕ оnlinе. Intеrnеt marketing will соnѕiѕt оf ѕоmе оf the ѕаmе gоаlѕ оf SEO, but thiѕ will bе рlауеd оut mоѕtlу thrоugh оthеr fосuѕеѕ such as implementing:

• Artiсlе Marketing

• Vidео Mаrkеting

• Sосiаl Mеdiа

• Sales Cору & Cаllѕ Tо Aсtiоn

• Fоrumѕ

• And оnсе аgаin, Cоntеnt Crеаtiоn

The things mentioned above will bе thе bаѕiс platforms uѕеd tо dоminаtе thе ѕеаrсh еnginеѕ, but аѕ уоu саn ѕее withоut undеrѕtаnding ѕоmе bаѕiсѕ оf SEO…thеѕе рlаtfоrmѕ will rеturn аlmоѕt nо rеѕultѕ. Learning to tiе thе two tоgеthеr аnd undеrѕtаnding whу you nееd gооd titlе tаgѕ, ѕоlid linking ѕtruсturе аnd ѕаlеѕ сору will be the mоѕt imроrtаnt ѕtер tо ѕuссеѕѕ with anything оnlinе. Althоugh thе ѕеаrсh еnginеѕ, even GOOGLE, are a littlе bеhind thе ѕорhiѕtiсаtеd ѕоftwаrе thаt mаkе a раgе lооk grеаt, it ѕtill tаkеѕ a solid undеrѕtаnding оf whаt thеу uѕе tо rаnk уоur соntеnt, without a gооd раgе rаnk…уоur grеаt lооking site will nоt bе found.

Thе diffеrеnсе bеtwееn SEO аnd Intеrnеt Mаrkеting аѕ уоu саn ѕее is аѕ diffеrеnt аѕ light аnd dаrk, but bоth hаvе tо bе аррliеd tо trulу build, brаnd аnd сrеаtе ѕuссеѕѕ fоr уоu hеrе оnlinе. Mаnу unfоrtunаtеlу gеt thе two either соnfuѕеd аnd miѕѕ оut оr, thеу divе dеереr intо оnе ѕооn fоrgеtting аbоut thе other…either wау, rеѕultѕ in bаd раgе rаnk оr nо rеаl inсоmе сrеаting trаffiс hарреnѕ. Kеер uр thе gооd wоrk аnd rеmеmbеr thаt bоth nееd tо bе аррliеd evenly- рауing аttеntiоn to keywords аnd соntеnt but аt thе ѕаmе timе сrеаting thе nееd in thе рrоѕресt to mоvе fоrwаrd with you.

Alvomedia digital marketing agency helps clients in the B2B and B2C sectors with their online presence through strategic SEO and content marketing. Contact us for an audit of your website and learn how we can help you towards your marketing goals.

Alvomedia video marketing in 2017

Video Marketing In 2017

 Content Video Marketing For 2017

In the recent decade, content marketing has becoming increasingly visual. From rich media content to infographics and GIFs, there has been an increase in the amount of visual content published. One of the fastest growing mediums of marketing is video marketing and it is estimated that videos will drive the majority of traffic to sites by 2017.

This statistic should not be a surprise if we compare the effectiveness of visual content to text only. According to Digiday, 9% of marketers estimated that their visual content alone was 10 times more effective than written content. More than a third marketers agreed that video was also effective on mobile devices. There are obstacles to visual content marketing of course, with 65.4% of marketers citing lack of resources as their biggest obstacle.

Video content is shareable content

Videos are effective for content marketing because it delivers a punch like no other medium. Popular video marketing platforms such as Youtube, Vine, Vimeo, SnapChat and Twitter exploits the engagement advantages of videos. Videos are shareable and interesting. The entire premise of viral videos is that they get shared many times and watched by millions within a matter of hours.

What businesses have realised in recent years is just how much broadcasting power they have on the internet. Everyone can create and upload videos and there are so many ways to communicate brand messages in a video. Many successful brands use video content for tutorials, sharing insights and behind the scenes about their industry. Story telling is best sold through videos. The combination of visuals and sounds brings stories to life like no other medium. Informative, persuasive content and ideas are perfectly suited for videos. If implemented with a strong content strategy, you can improve your conversion rates, organic SEO and brand equity through powerful video marketing.

Video Marketing in 2017 can target demographics even better

Video marketing can target specific audiences by offering tips, advice or relevant information. Some of the best marketing videos fire on all cylinders of emotional connectivity, great aesthetics and storytelling. Social media platforms such as Facebook, Twitter and Instagram will allow content creators to target their specific demographics better with dashboard features.

To target your specific audience, it is best to be authentic, and be focused on valuable content rather than the ‘sell.’ A video that delivers a blatant message to buy something is a thing of the past. Viewers no longer take that kind of marketing seriously. Looking back at the best viral marketing videos in the last year, it is easy to see that human emotions and humor are still the most important components of video marketing.

Video Marketing will rise with mobile video consumption

Many people watch videos on their mobile devices and this is perfect for video marketing. Your targeted viewers can watch the video anywhere and if they like the content, sharing can be instantaneous. Videos on mobile devices are watched by 98% of smartphone users aged between 18-34 and the number of smartphone users are increasing by the day.In fact, video marketing on mobile devices are becoming more important than TV marketing, and this is something that businesses are beginning to catch on.

Video content marketing can showcase brand personas

Video content is an effective way to showcase a brand’s persona. Brands will be able to build better connections with their target audience through visual embodiments of their brand. This can be through actors, the founders themselves and even social media influencers. Video content marketing has a greater scope for showing customers what their brand looks and sounds like; more so than any other online marketing formats.

Video content marketing can be implemented with any budget

Live video streaming using Periscope, Google Hang Outs,  Blab and SnapChat requires just an Internet connection and laptop or mobile to get started. The informality of these video platforms shortens the distance between the brand and their audience. It encourages spontaneity and interactions within the video content. Some marketers will argue that this informality, rough around the edges approach suits certain brand personas better.

On the other end of the scale, video content marketing can be expensive and highly polished to attract a different audience. Luxury brands and professional services employ this form of video content marketing to great effect. The bottom line is, you don’t need a big marketing budget to implement video marketing; it really depends on your audience and brand persona.

Video content marketing will face difficulties in resources and measurement

In the Digiday and Chute survey, 65.4% of marketers cited lack of time and resources to be their biggest obstacle to visual content marketing. 32.7 faced opposition from governance and a troubling 25.2% says poor tracking/measurement held them back. This is unlikely to fade away in 2017 and beyond. Any form of effective content marketing requires an immense effort in ideation. creation and distribution. Brands will have to identify their most important video content marketing metrics and measure the efforts accurately along the way.