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13 Misconceptions About Mobile Application Development

13 Common Misconceptions About The Mobile Application Development

One of the most influential features that have been increasing the growth of smartphones is the significant contribution by the app developers that are leading to an increase the smartness of smartphones.

Hence, without any doubt, one can count technology as one of the leading pillars of any evolving business.

Also, according to various surveys, it is found out that around 66% of the smaller startups believe that creating a startup without the use of wireless technology seems to be a pretty impossible task to achieve.

Hence, on the one hand, the new companies have started appreciating the values of mobile app development to make their business a developing venture, certain misconceptions regarding the same seem to be laying a bad impact on their growth and development of their businesses.

Due to these myths prevailing amongst them, the companies are not only coming up with unfavorable results but also cannot generate the projected Return on Investment(ROI).

And thus, to help you understand these mistakes and work on them, we have come up with a list of fourteen major myths that should be clarified before developing your new app.

(1) All you have to do is develop an app

We have come across various companies that are of the opinion that all they have to do is to build an app and that’s it. Hence, this attitude normally prevails that the mobile applications sell themselves, as long as they are well built and come up with high functionality.

Well, this is only partially correct. One should understand the fact that developing an application is just the beginning. An app would not just be getting hits by placing it in the play store.

Proper marketing of your mobile application can only help it stand out from the rest. Thus, proper marketing would make the world aware of the existence of your application and embark its presence in the play store.

By this way, you can bridge the gap between your application and the targeted audience and gradually generate a significant amount of revenue from the same.

(2) Presuming the mobile application designing an easy task!

Developing a good quality mobile application design requires a good deal of effort, expertise and time.

Just because a mobile application seems to be smaller than the desktop application, it simply does not mean that it is less expensive and comparatively less complicated to develop.

Certain applications, such as gaming applications, demand rich graphics and comparatively more time for conceptualization and development.

(3) A Mobile website is not required if you have a native app

Most of the time a user might need an application program which has been built for use on a particular device or platform.

Native applications are supposed to be installed from the application store( Google Play or Apple’s App Store).2

Their development has been made specifically for a single platform and can be taken full advantage of various device features such as the camera.

(4) Why would a small business not need an app?

Is your business missing out the essentials to create a rapidly growing marketing platform? The scenario today is such that many businesses seem to be pretty unsure of coming up with an application for themselves.

Well, they should understand that to be ahead in the competition, the businesses must look forward towards the mobile application development.

This is going to help them reach out to their marketing goals faster and at a high success rate.

(5) With consumers becoming mobile, there is nothing much to be achieved

Mobile these days is being taken as the major medium of choice for everything, be it browsing, researching or even shopping.

Businesses need to be aware of what the consumers would be wanting and how the companies would make mobile development the major priority to reach the customers.

The mobile and the Mobile developments have necessarily become important for various organizations.

A long-term comprehensive strategy for mobiles is required for the additional projects associated with mobiles.

Hence, it is high time that the businesses must plan a strategy that is long-term to support the building of applications that would allow a better experience for the users and also enhances mobile excellence.

Certainly, the myths prevailing about the mobile applications create issues for many organizations.

As we know, the business apps would take a long time to generate profitable results and the ultimate key to this (coming up with a required mobile platform) is to develop the code and also the backend services that would result in the integration of speed.

(6) Settling up for iOS is sufficient

Of course, one cannot deny the fact that a single platform surely cannot fulfill all your development needs.

Certainly, the most important factor to decide the right launching platform for your application is your set of targeted audience.

For example, if your aim is to target the mass market, the application has to be built for both Android and iOS.

(7) Shifting towards getting as many installs as possible!

One can simply not deny the fact that most of the app marketers would focus on the quantity rather than the quality.

A large number of businesses try to drive away a large number of installs as quickly as possible.

Also, it is considered that with such a kind of approach, you might add up the volume, but many of the users might turn out to be of poor quality when this set of approach is taken and hence it cannot help adding anything to the business.

(8) Observing and Analysing the user’s pattern

What can be an easy way to enhance the growth and productivity of your app:

The user pattern differs from user to user.

So, in order to develop the productivity level, one may need to analyze and keep an eye on your user’s pattern and his behavior, that is his way of going through the app.

A perfectly planned application that duly noted down the amount of the active users of your application can significantly mark the growth and the progress ratio of your mobile application.

(9) Comparing the new ideas with the pre-existing one is not a good idea from the developer’s point of view

One of the major challenges of developing a new mobile application is good maintenance of exclusivity and switching the customer loyalty of the existing applications.

Hence, the developers must strive to recognize the niche opportunities and also deliver effective and highly efficient business solutions.

(10) Any app when submitted to the app store gets approved

The app store is often a neglected aspect of native mobile application development.

Many of them assume that if the app is submitted to the app store, it surely is going to get approved.

However, people should understand the fact that any application will be approved no matter what is totally wrong.

It is in fact not that easy too. You might not be aware of the fact but the app store can add a major roadblock to your company’s mobile application.

(11) Uniqueness is the Central Idea to Mobile Application Development

An idea can only be called unique if no one else has ever thought about it. But then, also the chances of people finding it also turns out to below.

Well, your idea may turn out to be unique but if it doesn’t work out it is of no use and cannot lead any success.

According to a Cornell University research paper, the more unique an idea is, the chances of people identifying them also turns out to below.

Thus, a unique idea must also be surrounded by a mastermind who knows how to turn an idea into a well conquering plan.

(12 ) Failure of apps to store data in Legacy Systems

The Enterprise organizations have made huge investments in various systems such as ERP, Enterprise Resource Planning.

But, as it turns out to be, now they are more interested in developing various mobile apps which are seamless in connecting with various other technologies.

Various backend systems such as Oracle, My SQL and SAP cannot be easily accessed through mobile.

This, in turn, can lead to shutting down the development process or make the mobile applications difficult to use.

(13) Entire details of the Mobile App Development must be discussed

Customers might hesitate to contact various mobile app development companies because they might feel the need of keeping total transparency over various details.

Whereas, the programmers might have a creative mind and can surely bridge the gap for various aspects of mobile application development.

If the customers unhesitantly discuss out the basic requirements and the business goals, that is all their aims and aspirations, the company can come up with applications having better results.

As per the research carried on 100 different mobile app development company in India, around 67% of the companies that had complete details for their client’s projects ended up giving better results.

Thus, if all the misconceptions and myths are cleared, then nothing turns out to be more important than developing an application for one’s business.

 

Author Bio

Aakash Soni is the operational head at Auxano Global Services, leading mobile app development company headquartered in India. His insightful approach and futuristic vision are proven to be fruitful for the clients. Aakash is also known for his energy, which brings motivation for the team and the clients. With a vast experience in Sales, he has established himself as a highly focused product strategist, and even he mastered the mechanism of advanced technologies to help businesses. Bring value addition to your business now, hire dedicated app developers, and see your business thrive.

Author Image ( Gravatar Email Address :- albert.s.watford@gmail.com )

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What is the meaning of contextualization in digital marketing?

What Are The Most Popular Emojis In Subject Lines?

Most Popular Emojis Used in Subject Lines

With “Googling” and “Emojing” working their respective ways into new dictionary entries, there’s no need to muse overmuch on the importance of the new age internet communication. With emails successfully topping the list of the most popular forms of communication for decades, it is not surprising that the three are capable of making some truly stunning combinations and paving the way for new types of connection with people scattered across the globe in years to come.

Fortunately, it is not upon us to make predictions. Our present focus is solely on emojis, albeit the term “solely” might be a bit of a stretch. Emojis have become such an essential factor in conveying emotions vis-à-vis emails that numerous studies have popped up to explain the importance of emojis in regard to one thing or another.

Unlike emoticons (no, they’re not the same thing as emojis) whose sole purpose is to depict facial representations and thus make the contents following subject lines predictable (for lack of a better word), emojis serve a variety of purposes, not rarely simply to annoy the recipient.

If you’ve gotten the impression that we are from the anti-emoji clan, you haven’t read between the lines. Emojis are a necessity, a constant, an image of human nature… and many other things beside.

Trust it to marketers to jump at every possible chance to boost their profits, and you’ll see where the discourse is going. Emojis have started appearing in email marketing subject lines and are likely to stay there for a while.

The Benefits of Emojis in Subject Lines

On top of them being considered “cute” by many, emojis also trigger increased open rates. In addition, they save space simply by conveying emotions that would otherwise have to be described in words.

It is a well-known fact that subject lines that are too long tend to annoy recipients, with the email not only not being opened and read but also being flagged as spam.

If we add to that, mobile devices display anywhere from 30 to 40 characters, so the benefits of emojis in subject lines become even more pronounced.

Emojis takes up only one character, which explains why they are being blatantly abused by less-experienced marketers.

If we observe email marketing campaigns in the same light as traditional marketing efforts (which they should be, in order to be successful), it will become obvious that emojis help senders connect with their customers.

Emails featuring emojis are more personal, and making your recipients feel special should be the very first goal of your email marketing campaigns.

It is important to keep in mind, however, that the emojis should fit the tone of the message. If you are into finance, i.e., emojis might be inappropriate. They are more likely to appear unprofessional than personal.

The abovementioned and demographics are the two most important factors to consider when deciding on the emojis to use in subject lines. The (in)famous millennials are known to love emojis, for example, so if they’re your target audience, you’re in luck.

Perhaps the most obvious benefit of the emojis in subject lines is that they make the message stand out in a crowded inbox (provided the inbox isn’t flooded with marketing offers).

Best Practices for Using Emojis in Subject Lines

Like all other inbound marketing practices, the usage of emojis may be tricky depending on the scope of your business. It is essential to find the right balance, as to not overdo it (see below).

First, you should match the emojis with the tone of your message. If your emails are conservative in nature, best leave popular emojis out. You may still benefit from standard ones, such as the trademark and copyright symbol, for example.

Next, make certain that the emojis in the subject line match the emotion of the message. That is to say, don’t plaster an emoji to the subject line just because it is popular. Pre-meditate your selection for best results.

Last but not least, the emojis should directly relate to the subject line. That makes things easy for holiday promotions, but somewhat more difficult for regular newsletters. Best observe it in this way: the emoji should emphasize the idea. For best practice, add an emoji after the keyword.

Remember at all times that emojis should not make the reading difficult. Subject lines should flow smoothly, with emojis adding a zest.

One Emoji Just Might Not Be Enough

It doesn’t take a genius to deduce that some emojis following subject lines make sense. Free gift offers are logically connected to gift emojis, Valentine offers with hearts (no lack of those in all possible and impossible sizes and colors!), and so on and so forth.

Albeit, there are some cases of exaggeration, professional marketers never make that mistake. In actual fact, research has shown that the full potential of multiple emoji combinations is yet to reach its peak. As ever, the case is linked to human psychology, and so far as we know, we are yet to discover much about our brains in times to come.

As regards to common associations, some common pairings naturally come to mind. Travel agencies, for example, often use the plane emoji. Not only does it suggest pleasant holidays, but it also refers to new interesting places, easy transportation, etc.

However, sometimes common sense tends to get tired. A great number of studies show that emojis from the same group (food, beverages, weather, animals…) are more frequently paired among themselves than with emojis from different groups. It may make sense for Pizza Hut, admittedly, but not for businesses from other industries.

Most Popular Emojis

With the variety of emojis to choose from (and let us not forget that the list is getting bigger by the day, if not by the very minute), the question of most popular emojis might appear difficult at first. However, once again relying on psychology may help. For one thing, people revere in positive emotions, so it shouldn’t come as a surprise that smileys, hearts, suns, gifts, and a variety of food and beverages are usually more than welcome, no matter what message they accompany.

Are We Overdoing It?

As for emojis in subject lines, simplicity wins. The picture below illustrates most popular emojis among Apple users (emojis are displayed differently on different devices, and in case of browsers not supporting Unicode, they’re not displayed at all):

It also turns out that cultures do have a say in the choice of favorite emojis. Facebook data show that Canadians and Australians cherish birthday wishes the most:

Bottom line? Personalization. Knowing your customers’ preferences is the best way to boost sales, and knowing their favorite emojis can only help in that matter.

Don’t Expect Miracles From Emojis

As the case of The Emoji Movie shows, not all emoji uses are welcome (or indeed tasteful). The movie proved to be a huge fiasco, even with some big screen names behind it (take only Patrick Stewart (the Poop) as an example). To make things worse, it was the first animated film in 38 years to “win” the title of the worst picture of 2017 at the Golden Raspberry awards. The official statement reads that the movie showed “toxic-level lack of originality.”

Take note, marketers. For although emojis are all the rage these days, overdoing things is certain to backfire. Don’t overpopulate subject lines with the wannabe kawaii content; rather, do your research.

Marketing companies have spent incredulous amounts of time analyzing the use of emojis across countries, industries, media and occasions. Many findings are conclusive and some common sense applies, too. I.e., going by emotions, the most popular emojis are ranked thusly:

  • Emojis portraying joy (31 percent)
  • Emojis portraying disgust (21 percent)
  • Emojis portraying sadness (16 percent)
  • Emojis portraying fear (15 percent)
  • Emojis portraying surprise (10 percent)
  • Emojis portraying anger (7 percent)

Mind the Display

One thing to keep in mind when it comes to emojis is that different devices and browsers display them differently. The infamous plain square everyone has seen way too many times is the thing you wish to avoid.

The easiest way to know if your emojis will be displayed properly is to send a test version of your message to your email account. Simply look at the message from different devices (desktop, laptop, mobile devices) and browsers (at least the most popular ones).

When you open the message in an email client, the emojis are displayed based on the client’s specifics. Different email clients may present emojis in a visually different way or not support them at all. Take Gmail as an example. It styles emojis in a more designed way than the more generic versions of, say, Yahoo and Outlook.

When accessing your inbox from a web browser, the emojis are displayed based on the web browser’s specifics. Commonly used emojis are mostly generic, with slight differences in coloring, rather than styling.

Finally, when accessing your inbox on a mobile device, the emojis are displayed based on the device’s specifics. Mobile devices usually alter the style of the emojis as to match the look of their brand.

Simply put, emojis are like fonts. If your email recipients don’t have the font installed, a default version will be displayed instead. In case of emojis, most often that means a generic square.

Instead of a conclusion, couple appropriate emojis with the message you’re trying to get across and watch the open rates boost. Mind your manners and don’t line up too many happy faces (visibility matters!).

How to generate more leads with Instagram marketing channel

How Much Does It Cost To Create An App?

How Much Does It Cost to Create an App for iOS or Android Platform?

Nowadays, mobile apps are the new representation of any businesses that really appeals the users around the world towards the business. Using mobile apps for any business can boost the number of existing users as well as potential users.

When people can find your business using their smartphones from anyplace of the world, this can be a genuine showcase of the business. You’ve spent lots of time with the experts and developers of mobile apps or several mobile app development firms for the whole cost that rubs off on you.

Yes, you might be heard about the success of the android app or ios app development. But, the question is:

  • What mobile App development is?
  • Or how much can it be helpful for your business?

Approximately 60% of the companies didn’t have any idea about it. Before releasing your mobile app, you should know about the procedure for effective mobile app development.

Android app development is an essential process and mobile app developers should hold excellent knowledge and skills that help in seamless development of your business application.

But, if you are not familiar with the codes and technological language, then you can hire the best mobile app developers to create your brilliant app. Before choosing any developer or app development agency to create your app, you should ask the quota or cost to create your app.

Breakdown of Android app development cost is an essential part for any businesses whether it’s a medium-size business, higher scale organizations or startups.

You ought not to take risks on the quality when talking about the quality or stability of your app. There are lots of calculators that you can get online to calculate the cost of your mobile app.

You should keep the following factors in mind while you go for the development of your mobile app.

  • What sort of mobile application you want (Business or Personal)
  • Which Mobile App Platform You Want Your App to be developed? IOS or Android
  • How much screens your app needs
  • What kind of features and functionalities you wish to import in your app
  • What are the design terms for your app?
  • Who is your target audience?
  • Here are a few things that mobile app development firms should ask you while providing the cost of your app.
  • How many designers or developers will assign to create your android app?
  • How many resources of the organization will be utilized?
  • Any additional hardware or infrastructure needed for the development of your mobile app
  • Estimating all the factors, the android application development firm computes the cost of the app development.

Native Apps:

Highly established apps that offer great user experience on Android and IOS platforms frequently cost a lot than regular applications. As the app developers work separately, so the cost becomes high.

Native applications certainly cost higher than simply as the app development platforms that you are choosing for the app growth. On average the android app cost can be in range of 15-40 thousand USD.

The cost can be varied as per the features, requirements, and functionalities you want in your app. You can get in touch with one of the best mobile app development firms for the actual cost.

Cross Platforms Apps:

This is an ideal platform to get huge audiences at low down cost. The cost of maintenance for these platforms can be lower in comparison to other app development platforms like –

  1. Experts are simply accessible with CSS, HTML5, or JavaScript.
  2. The similar code can run on various platforms, for example, IOS and Android.

Advanced Apps: These apps are extremely complex as it involves real-time synchronizations, third-party service, animations, and integration also.

Not all the organizations are claiming for the best mobile app development service, you have to choose the ideal one for your business app. Professionals can direct you about the AR & VR apps that are performing well in the market.

When having a great app idea, you only have two alternatives. You can hire a reputed mobile app development agency or work with a dedicated freelancer who can transform your vision into reality.

Android app Development Firm costs a lot than a freelance app developer. Hiring a trustworthy app development company offers you additional benefits to your business.

Working with the reputed organization, you will get several good ideas that can help your app to reach success.

Let’s distinguish few benefits of hiring the dedicated mobile app development organization.

You will get everything under one roof. A professional company has a devoted team of experts with highly qualified knowledge and skills to give you valuable solutions. They will give you creative and inventive solutions to all your needs.

Working with the well-known company benefits you in giving the regular updates of your app through Skype or other communication platforms.

But, working with a freelance developer, you will get your final app and there is no guarantee that it can be hit in the market. Whereas working with the firm, you will get to know what is going on in your app and what challenges the team is facing.

 

Conclusion

So, these are the perfect approach for the app that you are seeking. If you want to know the exact cost to create your android or ios mobile app, you need to consult with a company with all your requirements.

 

Author Bio

Anshul Sharma is a Co-Founder & CEO of a leading Mobile App Development Company “Fluper”. Being a passionate tech enthusiast, He loves to share information related to Android and iOS app development. He believes, knowledge makes you intelligent, and intelligence drives success.

Ecommerce development journey

How To Start An Ecommerce Business With Zero Investment

How to start an ecommerce business with zero or no investment

The internet is an incredible resource. In business specifically, it has made everything easy. Anyone can start a lucrative online business—anyone with a computer. Today there are many tools you available which you can use to build an online business with inbound online marketing that makes the technical work significantly easier than it was before.

You can likewise live anywhere you want, set your very own schedule, and work as little or as much as you need, based on how quick or big you want your business to grow. No business or marketing experience is required either.

Best of all, unlike a brick-and-mortar business, you don’t require a lot of startup capital. Actually, you can get your organization up and running with no cash at all because so many free services encourage the possibility. For instance, you can set up a blog or an ecommerce website for free using Builderfly or WordPress.

And this is only the beginning of the many available no-money ecommerce startup solutions. Let’s consider four of the top approaches to start an online business and make money online with little or zero investment at all.

Affiliate Marketing

This business is great if you are good at selling something. For affiliate marketing, the site is not necessary however great to have. Now you need to pick some products where you can get amazing commissions. You need to sell the product from your website or with your link and you will get a cut for each deal.

For instance, Amazon offers an affiliate commission on its products. Now if you have displayed a banner of a recently launched book on your website and someone buy that, you will get a commission on that.

So in affiliate marketing, you don’t need to build up any product or provide any service and still, you can make good money. You can discover good products on portals like ShareASale and Clickbank to promote and get great commissions.

Podcasting (Minimal investment)

Podcasting has turned out to be popular in recent times with a lot of people starting up new shows every day.

Fortunately, as the business continues to grow in popularity, a ton of podcast hosts are finding many brilliant ways of monetizing their shows, incorporating landing extraordinary deals with advertisers and selling services and goods to their audience.

In the marketing industry, the minute you mention podcasting, John Lee Dumas’ name will consistently strike as he has built an inconceivably successful business around his podcast.

John hosts Entrepreneurs On Fire where he offers lots of useful information on entrepreneurship and business.

Dropshipping (Minimal investment)

You don’t need a warehouse loaded up with inventory to maintain your own business.

Dropshipping is a decent way to start your own business on a budget without owning a single item. You simply need to get pre-existing items from a supplier and let them deal with everything else, including satisfaction, packaging and dispatching.

With dropshipping, you can run your business from anyplace because you needn’t bother with a warehouse. Your store doesn’t need to stock products in any physical location.

When someone buys an item from you, you make an order with a third-party on behalf of your consumer, and the third-party handles everything else.

Launch An Online Course Or Membership Site

Building and selling online courses is a fantastic way to create a passive income.

Even though it’s one of the most provoking ways to make money online, if you’re able to make a popular, value-filled, and enlightening video tutorial, you will be making a profit from it for quite a while.

To launch your own online course, you first need to think about a decent topic you understand very well and can simply teach someone without any preparation. It could be anything – bead making, web development, list building, dog training, mobile app development, and so forth.

The next thing to do is to get a video editing app like Camtasia which makes it simple to make professional-looking videos. After that, all you should do is upload it to someplace and promote it.

A good example of someone benefiting from this business model is Jon Morrow of Smart Blogger. Jon has launched numerous online courses throughout the years including Guest Blogging Certification and Serious Bloggers Only.

Putting It All Together

The trick with any online business is to ensure you’re in a profitable niche market. So be sure to watch out for trends, check out bestseller lists on sites like Amazon, and think about what people are talking about on social media.

Important: One thing to remember is that you don’t need to restrict yourself to only one of these ecommerce opportunities.

Begin with one and get it going. Then add new revenue streams as you’re capable. That will grow your income and guarantee that you have something to fall back.

Video marketing tips you can apply for your internet business in 2015

Secrets To A Successful Video Marketing Campaign

Top secrets to making your video marketing campaign super successful

Video marketing is not a new topic of discussion for marketers and business owners. The trend of running video adverts has gained much traction over the past few years and in addition to a good Web Design, business owners now rely on video marketing to gain them more fame.

It has long been known that people retain more of what they watch than what they read or listen to. So what better way to make people remember a message you give them other than to put it in a catchy video that they can’t peel their eyes off of.

What exactly is a successful video marketing campaign?

Video marketing is exactly what it sounds like; the incorporation of a video message into your marketing campaign to increase brand visibility and popularity. With over 5 billion videos being watched every day on just YouTube, and 80% of people claiming they remember a video advert they’ve watched recently, it makes sense that brands have turned their attention towards videos to get the name of their brand out there.

How to get the utmost out of video marketing?

Video adverts might sound simple enough to make but there’s so much more to it than just putting some cool graphics and music together. Making a successful video requires a lot of thought and planning to ensure that it goes “viral” while not losing track of the message that needed to be conveyed. Here are some ways to get the most out of video marketing:

  1. Concentrate on value, not revenue: There is an abundance of marketing content on the internet that talks only money and sales, you don’t

want yours adding to that pile. It is therefore crucial that you think and speaks of the story behind your brand and the value you’re delivering to your customers, rather than just about how much revenue you’re making off of them.

  1. Make it short and relevant: Your video advert long enough to cover everything that you need to say but, at the same time, it needs

to be short enough to not bore your audience. It is assumed that most people will click away from a video within the first 10 seconds. So that first 10 seconds of your video needs to be the most edifying.

  1. Define a purpose: Video creation is a simple task and it comes so naturally to creators that they often may not even think of why they are creating it or what we intend to do with it. So the first step you need to take is to decide what you would like your video to do for your watchers. A video can have many purposes such as creating awareness, highlighting a unique value proposition, establishing customer loyalty, increasing web traffic, etc. Therefore, it is a good practice to pick your purpose ahead of time. 4. Make your video be easy to find:

The video you post should be in a place where people are most likely to go looking for it. Or somewhere your intended clientele spends a lot of time. For example, it doesn’t make sense to leave a video advert on the “contact” page when it should be on the main page. And if someone is browsing a page for recipes, that is the smartest place to put up an advert for a grocery store so that they can find what they lack while looking for what to cook.

  1. Include call to action: When your viewers are done watching your video, they should know what to do next. Is there

somewhere they can get more information? If so, where should they click? Telling people what to do and making access easy for them ensures that the attention you have amassed from them isn’t lost as easily. Tell them where to reach you and where to go next.

  1. Optimize your video for SEO: Tag up your video so that it pops up in search engines more. People seldom go out of their way to find something when another alternative item has already fallen into their laps. So, make sure that the link that falls into their laps is yours. Another massive favor you can do for your video is that you host it on your own domain.

Also, allow embedding so that you can receive maximum inbound marketing links. An extra mile you can

go is to write a description full of relevant keywords so that search spiders find your video most easily.

If done correctly, video marketing can take your business to the top of the chain. It is a method of advertising that has a lot of potentials and since most other brands have already resorted to its use for better brand performance, it doesn’t make sense to stay away from it. So, get into it, and get into it the right way.

Effective techniques to drive traffic through social media platforms

The Importance Of ORM In 2019

Why Online Reputation Management is important in 2019

Even a few years ago your company was fine with a simple website, email address, and a valid phone for the customer support. Now, with each day, consumers are becoming techier, and their tech habits have already gone multichannel. As a natural course of action, the inbound marketing channels have had to adopt the trend accordingly.

When the reputation of your brand is concerned, it’s your responsibility to manage all the different profiles and properties that range from websites, micro-sites to various social networking platforms. Online Reputation Management has become an inevitable part of all the new age organizations.

The importance of online reputation study

From the above statistics based on the Local Consumer Review Survey conducted by BrightLocal, we have found some crucial facts-

More than 80% of the consumers put their faith in online reviews

Having a good number of positive reviews makes more than 70% consumer trust in a local or online business.

These days almost 90% of people read and trust online reviews.

50% of the consumers blindly rely on businesses that have at least four stars ratings.

Based on a survey done Clutch, we can see the fact that 100 out of 224 digital marketers put their time and financial resources for building a good Online Reputation Management for the success of their business.

42% of all the significant enterprise mobility solutions monitor their ORM regularly.

More than 80% of the consumers check the reviews on social media platforms to get an idea about a product or service before purchasing.

An organization can expect to experience almost 25% growth in sales by investing in their Online Reputation Management.

So, now you must know the nine crucial reasons why you need to focus on Online Reputation Management for your local or online business-

  1.    Acquire New Clients or Customers For Your Business:

When it comes to maintaining the right image for your brand, social media discussions, Press Releases, Reviews, Forums can have a substantial impact on the overall image of your brand.

By taking active participation in reputation management, you can reach new people and turn them into your potential clients or customers.

  1.    Your Brand’s Online Reputation Directly Affects The Buying Decision Of Your Customers:

When it comes to influencing the buying decision of a consumer, your online reputation score plays a pivotal role. Even a few days ago, consumers used to believe the word of mouth of your brand’s advertisement but, things have changed now. These days consumers highly rely on online reviews when it comes to purchasing anything online.

  1.    Gives You A Chance To Make Things Right:

There’s no reason to cry over the negative feedback provided by your consumers. Instead, you can use it positively for your business. How? Use the negative feedback to know the areas of your service or product that you need to improve. Try to build a healthy conversation with your customers and offer them improved products or service. This approach would not only turn the negative feedback into positive ones, but at the same time, it helps you improve the quality of your service or product.

  1.    Helps You In Retaining Loyal Consumers:

When you are engaging with the conversation about your brand online, you have a fair chance to make your present customers or clients feel delighted. Whether someone is talking about your business positively or negatively, ORM always gives you the room to improve the relationship with your consumers and provide a positive boost to your brand’s image.

  1.    Word Of Mouth Plays A Major Role:

No wonder social media platforms are the ideal examples of how words of the month can build or kill the image of the smaller brands. The ORM ratings depend entirely on the customers as everyone has a different perspective. But, if your customers write their experience with your organization, it can affect your brand’s image in a meaningful manner. This is the reason why most of the consumer-oriented businesses focus on getting positively written reviews from their consumers.

  1.    Keeps Your Brands Away From Social Media Crisis:

By closely monitoring your online reputation and focusing on anything with a negative emotion of your customers, you can stay away from the potential crisis in the future.

With the constant evolvement of Social Media, it’s not uncommon for a casual complaint to go viral. This is the reason why if anything is posted negative about your business or service, you should be the first one to find it.

  1.    Online Reputation Remains Forever:

You are what people say you are.  You may not live for the next 100 years, but it’s your reputation which is going to live for long. If a customer has said something wrong or harmful about your business, it’s going to be there for a long time for sure until you make an effort to change it or overrule it. This is precisely where ORM comes into the action. Establishing a sound ORM system helps you build a healthy relationship with the consumers and change his/her negative feedback by providing a better quality of service or product.

  1.    Establishes Good Relationship With Publishers and Influencers:

Some of the people discussing your brand may indeed have a broad audience and significant influence. By engaging with such people, you would be able to cultivate a great PR opportunity.

 

Wrapping Up:

Always remember one thing that online content circulates rapidly. This is the exact reason; as an online business owner, you must be aware of what’s being said about your business online. Establishing the right Online Reputation Management approach will always help you to know what consumers are saying about your activity on different social platforms and keep them happy by catering to their needs in a proper manner.

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5 Reasons Why Your Website Visitors Are Not Converting

5 Reasons Your Website Visitors Aren’t Converting to Customers

With internet use growing rapidly around the world, your website is the perfect place for you to boost sales.

But as we all know, traffic doesn’t automatically lead to sales. You need to have effective conversion strategies in place for this to happen, which most of us measure with the famous “conversion rate” statistic.

But, as you might suspect, this is much easier said than done. The average conversion rate across all industries is just 2.35 percent, with the best of the best converting visitors at a rate of just 11.45 percent.

These low figures shouldn’t discourage you, though, for while the average conversion rate is less than 3 percent, the top 25 percent of businesses convert at around 5 percent.

This means that a modest increase in your conversion rate can take you from the middle to the top of the pack rather quickly. And making this type of improvement is not as daunting as it seems.

So, if you’re having trouble converting website visitors into customers at the rate you would like to, then consider the following things that might be holding you back.

Lackluster Calls To Action

Calls to action (CTAs) are the backbone of your conversion strategy. These are you direct pleas for people to do something, and if you don’t nail them, then you’re going to struggle to convert people.

So, then, what makes a good CTA? Here are a few things to keep in mind:

  • It’s easy to find. Don’t make people work even the slightest bit to find your CTA. Put it front and center and make sure it pops from the page without being too gaudy.
  • Make it a button. Buttons are fun and exciting, and they do a better job at converting people than a generic link.
  • Use clear but inviting language. “Buy it now” and “get it now” are certainly ways for you to be clear, but these are considered to be “high friction” because they put people in a position where they feel obligated or pushed, and this usually causes recoil. As a result, go with something like “Get your free proposal now” or “Sign up for a demo today” These are clearly inviting action, but they do a better job at making clicking feel like the user’s idea and not yours.
  • Don’t be generic. Ideally, you’re offering something unique, so your CTA should be more unique than “buy now!”

It’s easy to think this stuff doesn’t matter, especially if you feel good about your product. But many business leaders who think this way leave money on the table because they don’t see how their CTAs either push people away or don’t create enough urgency to be effective.

Poorly Communicated UVP

Successfully converting people into customers means clearly communicating your Unique Value Proposition (UVP) to everyone who comes to your site.

In other words, what do you do that’s different than everyone else? And how is going to impact the lives of your visitors?

If the answers to these questions are not abundantly clear on your landing pages, then your conversion rates are going to be lower than you want them to be.

Remember that you only have about ten seconds to catch someone’s attention when they land on your site. So if you are making people wait to find out what they stand to gain as a result of landing on your page, then you can expect them to bounce before they’ve had the chance to spend even a single penny.

Misaligned Content

Another conversion key is making sure you’re giving site visitors what they want from you.

This involves making sure your content aligns with where your visitors are on their journey, and it’s part of the reason why it’s so critical you have an intimate relationship with your customers.

For example, if you’re bringing in people who are still in the initial stages of buying something, i.e. they’re shopping around and informing themselves, but your content is very much “buy now,” then you’re probably going to struggle with conversions.

If this is the case, then you have two approaches you can take. The first is to switch your strategy and start targeting people who are further along in the sales journey.

This might mean going after different keywords, or it could consist of targeting different groups on social media. Either way, the idea is to try and get different people to your site, or, in other words, you’re trying to attract people ready to spend some money.

The other option involves playing a longer game. If someone comes to your site looking for information, then give it to them. But perhaps make use of a popup or another CTA asking them to sign up for your newsletter.

Make sure they know what they stand to gain from signing up: more information about the topic they’re researching.

And then once you’ve gotten them to join your list, you can use drip marketing and other email campaigns to get them back to the site when they are further along in the journey and ready to spend.

Of course, the second strategy is going to take longer to produce returns, so keep that in mind when deciding which approach to take moving forward.

Unconvincing Copy

Copy is everything, and don’t let anyone ever try to convince you of anything else.

Obviously you need to have good products, too, but copy is going to be the difference between your page being inviting and convincing, or dull, pushy, and uninteresting.

Unfortunately, there is no tried and true method for creating good copy. If there was, then it’s likely a lot of us wouldn’t have a job anymore.

But what you can do is start testing things out. For example, you can run some A/B tests using different types of copy to see if one form produces better results than another.

Consider making changes to tone, voice, style, sentence structure, sentence and paragraph length, word complexity, and anything else you can think of.

This will help you get a better idea of the types of content that resonate well with your audience, and then you can use this information to adjust your content so that it’s more effective at converting people into customers.

Confusing Site Design

We must always keep in mind that web users have short attention spans. If they aren’t immediately satisfied with a page they’ve landed on, then they are going to leave.

It’s that simple.

A confusing site design will cause people to click away almost instantly. People don’t want to have to work for the information you are promising, and they are even less inclined to put extra effort into spending their money.

As a result, make sure people can easily and intuitively click around your site, and also ensure that it’s easy for them to get back to you money pages should they spend time reading elsewhere.

This also applies to CTAs. Place them towards the top of the page, and make sure they are isolated and clear. Burying these important phrases deep in your content is only going to frustrate people, and this will keep conversion rates maddeningly low.

Trial and Error

The tactics discussed here will certainly help you improve your conversion rates. But be aware that this is very much a business of trial and error. You can’t really know how people will react to something until you present it to them.

However, doing this will allow you to learn more about what works, which will provide you with a clear marketing strategy for improvement moving forward.

About the author: Amber Johnson is a writer who specializes in digital content. She knows the power of content marketing and the importance of capturing the imagination of potential customers.

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How Can Email Marketing Influence Your SEO Ranking?

7 Successful Ways Email Marketing Can Help Influence Your SEO Ranking

Not everyone is knowledgeable with the connection between email and SEO marketing. After all, the search engines don’t crawl or rank individual emails sent, and just because you have a large subscriber link doesn’t mean your website will rank higher.

BUT, effective email marketing strategies is a great tool to keep your audience engaged, also wielding traffic in ways other marketing strategies can’t do. When using email correctly, it can enhance your SEO initiatives!

But the question is: How does email work with SEO and influence your ranking, for better or worse? I’ll be showing you the different benefits and successful ways good email marketing strategies influence SEO rankings.

Seven Ways Email Marketing Influences SEO Ranking

Email marketing is usually used to increase engagement and encourage people to follow your call-to-action. But if you can use it more creatively, then you can get more out of your strategies and improve your SEO ranking as well.

How does email affect SEO rankings? Here are the seven ways how:

  1. Personalizes Your Email Content

High-quality is crucial in both SEO and email marketing campaigns. But for email marketing, your content needs to be personalized, catching the attention of the right audience. Sure, you can blast advertise new content across social media, but it won’t be relevant to everyone who sees it.

By sending personalized content to email lists based on their demographics and interests, it increases the chances of email receivers to follow your call-to-action. And of course, this would amplify even more positive SEO ranking results. So when trying out a new email campaign, segment your email lists and make it even more targeted and relevant to the right people!

  1. Improves Your On-Site Engagement

You aren’t able to send dozens of emails on a certain keyword and hope that you can rank higher for that certain term. But with helpful marketing resources and a campaign, it can help attract your searchers for different terms.

While email doesn’t help your website rank higher in itself, emails with incentivizing comments and efficient sharing can get your website moving up through better engagement on your website.

You can do this by encouraging your target audience interested in specific niches to check your blog articles related to such topics. Send a mass email sharing the informative webpage and encourage them to read and leave a comment, or to share the page.

This can help gain more viewers and significant traffic to your website, and more interaction can equal better rankings.

  1. Creates a Content Hook

Email marketing is an excellent way to have your audience read posts and share your content! But besides getting the reader’s attention, you can actually encourage more engagement with more content pieces.

By using email campaigns to promote your different social media accounts, it can have you grow your following organically. This can lead to more promotion of your other content pieces, which results in better SEO rankings from the views, shares, comments, and other forms of interaction. All you need to do is to encourage and mention your other website accounts!

  1. Maintains Highly-Engaged Email Lists

You don’t only get to create relationships with your target audience and customers through social media. You can also do so with a good email marketing campaign, keeping your contacts and email lists engaged. These are the people that would actively open and read through your emails, even interacting with the content later on.

It’s possible to work on your email list and create the right content to get loyal and engaged email subscribers to follow your call-to-action. With highly engaged email audiences, the more they’ll follow your call-to-action, checking your website and content for new updates, thus improving your SEO ranking.

  1. Boosts Your Engagement With Call-to-Action

The personal nature of all emails makes it a suitable place to add your call-to-action. That’s why you probably notice a lot of email newsletters from different brands having the compelling CTAs, which can bring you and other subscribers to their website to interact.

With a good email marketing strategy and effective CTA, you can have your email subscribers do the same as well. Encourage customer reviews after they’ve transacted with you, more comments on your social media or content, and even use segmentation in the long run to target active contributors!

  1. Reverse-Engineer Keywords

When reverse-engineering keywords, you’re thinking of the words your target audience searches online as you create your email newsletter. You’ll need to incorporate such keywords which help with your email and SEO campaigns.

By incorporating such keywords to your emails, you place in phrases people are thinking of rather than one best phrase. This will give people an idea to search for such phrases online or to check your website to learn more about it.

  1. Gives Your Content a Second Life

Your emails have a bit of your content in their inbox, so it’s time to take advantage of it as much as you can. You’re able to put in blogs or small tidbits of information on emails, or even creating smaller batches of emails as your blog posts.

Besides that, you can put these emails as an archive accessed from your website got to give access to people on your email content. This encourages them to subscribe and learn more from your emails, too!

 

Wrapping It Up

Now a lot of business owners and marketers realize just how beneficial email marketing is. From increasing engagement down to improving your SEO ranking, efficient strategies can bring success to your business and online presence. You just have to become more knowledgeable on who you’re sending it to and what kind of emails you’re creating.

Hopefully, this article on email marketing encouraged you to begin strategizing and taking advantage of emails now. So don’t wait any longer and begin learning more about how email marketing works from reputable companies like SketchCorp. Brisbane now!

If you have any questions or want to share your own experiences with email marketing, do comment below. Your thoughts are much appreciated.

visualising data in the web

7 Reasons Why Your Business Needs Data Processing Services

7 Reasons Why Your Business Needs Data Processing Services

Businesses have become data-dependent, and their dependency continues to grow every day. It’s used on every level to make crucial decisions. Before the emergence of the internet, data was collected manually by making phone calls and talking with customers face-to-face, and so big businesses had a significant advantage. However, now everyone has access to the same customer data, so even small businesses can tap into its power. Gathering data pertaining to your target market has never been easier! The real challenge comes from sorting through a large amount of data to find the metrics that matter to your business. That means businesses are in desperate need of data processing services.

The point is that data has always been important, but today we see so much of it available that it’s overwhelming older systems. What’s even more surprising is that even though there is more data available, it’s much more affordable to develop systems to analyze it. Older systems will need to have some of their data entry outsourced to get physical records into digital format. Others need systems that can collect and monitor social media insights. Whatever the case, every business under the sun benefits from data processing services.

CRM data

Here are the top 7 reasons why that’s true.

Information will Always be Valuable

There is a dollar sign attached to information, so businesses must take this into account when looking at the expenses associated with data management. Marketing is built around having the right data and the ability to analyze it properly. There will always be value in having quick access to this information. The ROI for marketing campaigns that incorporate data analytics is so high that it almost always offsets the costs associated with data processing.

Data Improves Overall Efficiency

This goes together with the fact that data is valuable. The ability to improve the overall efficiency of everyday business processes gives companies a unique opportunity to lower their overhead costs. They essentially reduce wasted money and time, therefore helping in opening up more of the budget to growth. In fact, bad decisions are one of the biggest money wasters in business, so having access to high-quality data will help eliminate this issue.

It Ensures that Your Business is Compliant

Certain regulations require businesses to hold onto information like finances, contracts, and other legal documents for a specific period. This is to prevent scandals and protect the interests of consumers. Today, these regulations are still in place, but we continue to shift further into the digital age, we’ll see many governing bodies allow these records to be stored digitally so long as they are protected. However, there must still be an audit trail in place to prevent tampering. Data processing services ensure that your business is being compliant and proves that you are taking the appropriate steps to follow all regulations.

Data Helps Protect your Business Interests

Data management also helps businesses protect their interests because executives are forced to make important decisions every day. They need access to as much data as possible in order to make the most optimal choices. Having data in digital format protects a business moving forward. No one can predict how long you’ll be in business, so having these records in an easily retrievable format is highly useful. Even a record that’s a decade old might have importance at some point. Who knows?

My point is that data processing services are going to protect the overall well-being of a company because it ensures that you’re prepared for anything.

Information is Instantly Available

One of the biggest advantages of using data processing services and developing analytical tools is that it can process data almost instantly. Having data on-demand provides a huge benefit to businesses because they can stay ahead of trends and audit their current strategies. The fast-paced nature of business today has created a necessity for staying ahead of the game. Companies must be able to make quick adjustments to their strategies in order to keep up. Managing data has never been more important, so processes like auditing, litigation, and strategic planning have become essential.

Keep Up with Technological Advancements

Times are constantly changing, so it’s important for businesses to keep up with technology as it advances. We know that paper records are a thing of the past, so companies need data entry services to convert them to digital format. We also know that gathering and processing new data keeps us ahead of trends. However, it’s easy to forget that technology is changing so rapidly that what works now might not be optimal in five years. That’s one of the biggest reasons why large companies bring in outside experts to inspect their data management systems annually to ensure they are still up-to-date.

Having Access to Data Provides a Competitive Advantage

Even small businesses have access to the same data as their larger competition, so it has essentially leveled the playing field a bit. In the past, large corporations were the only ones with the resources to gather and process this data, so they kept it a secret. However, the internet has provided a means in which everyone can gather the same information.

Most industries have established competitors, so it’s important that small businesses identify them and then find ways to keep up. The solution is through data processing services. Leveraging data-driven strategies allows small businesses to create innovative strategies that cater to laser-focused niches.

Continue to Use Data to Make Better Decisions

Even freelancers have access to large amounts of data, and many of these one-person businesses take full advantage of it. We see YouTubers create channels that bring in millions of viewers. They do this by taking a data-centric approach. If one person can use data so efficiently, then small businesses should be able to leverage it in their digital marketing as they continue to grow.

Decisions are now powered by data. Decision-makers have found that having access to high-quality data puts them in a better position to make the best decisions moving forward.

Tips for business branding with video on social

Big Data And Your Digital Strategy

How Big Data Can Help Your Digital Strategy

Digital marketing is a diverse field that requires carefully vetted strategies to build and grow your online brand. However, with recent leaps in technology, digital marketing is becoming less dependent on human decisions. This is where big data steps in. Big data refers to the study and implementation of big, complex datasets instead of human intuition and experience. These complex datasets help in generating insights that can be used to make better business decisions and develop high-end strategies that predict future prospects. This directly compliments the quality of different digital marketing practices and how they affect the end consumer.

With the increase in the number of outputs and new diversity customer characteristics, companies now need to process a massive volume of structured and unstructured data to start marketing campaigns. This data is cannot be processed through traditional software techniques and database systems.

Since many marketers use Google Analytics and similar data tools to track their website’s progress, they will understand the imperative of big data for the betterment of their digital marketing efforts. In this article, we will share 3 ways how the big data can help marketers in getting the better of Google, design better products and create targeted content.

Building Responsive Marketing Campaigns

Big data is a key determinant in finding relevant information about customers, learn their core needs and then use it to develop content that is rich and informative. So to understand how it works, you must study its chain of procedures. For example, cookies collect information about customer behaviors from websites. These applications use customers consent to collect information and generate personalized, processable data.

Compared to aggregative advertising techniques that were popularly used in the past, campaigns that use big data are more effective, and accurate. The best thing about big data when designing a marketing campaign is that it eliminates the guesswork out of the process. Marketers can use that effort in building buyer personas, determining different purchase patterns, identifying customer behaviors, predicting upcoming trends, and how they tend to influence them in the future. This will improve targeted campaigns and develop several KPIs that could be vital to a business future strategy. For example, big data can help identify demographics within a target segment. It can be conclusive from big data that middle-aged women are more likely to respond to emails, engage in bargains and use coupons. This can be a major breakthrough from the sales point of view.

Although big data is a great solution for improving digital marketing campaigns, it cannot work all by itself. To make it work at its best spectrum, you must use analytical tools so the data you get derived valuable conclusions. This gives online brands the actionable insight they need to make informed decisions in an efficient manner. A good analytical tool makes unstructured data easily accessible such as cloud storage, log files, social media data, emails, and websites. Moreover, it should able to effectively perform attribution tracking, funnels and third-party testing, real-time analytics, and different integration tasks.

Developing More Effective Pricing Decisions

In most companies, the conventional approach for pricing products and services involves core factors such as product cost, perceived value, competitor pricing and demand of the product. While this traditional approach has worked well for many companies so far, big data offers a lot more than just profit margins. With big data, you can easily increase the sales volume of your products simply by adding other key factors also play a part in the purchase decisions. This allows brands to build more vibrant pricing strategies that take into account all factors that influence a buying decision. This can include data from completed deals, performance-based data, incentives, and other metrics. Big data is all about lock and key performance, especially in B2B sectors where every product/service requires a unique pricing approach for digital marketing.

However, there is also plenty of data that often gets sidelined during pricing decisions. This has a major role to play in big data. General economic information and customer preferences are equally important in big data as any other information. The goal is to use this unstructured data and derive valuable insights. In a typical marketing stratagem, it may have to consider any special products the customer has frequently purchased, their disposal income, what is the affordability threshold of that customer segment, and macroeconomic indicators such as GDP, exchange rate, inflation rate, and interest rate of the country/region. This will not only engender precision, but stimulate the automation phase since the processes will start to become less reliant on assistance.

Showing Individualized Content to Visitors

Another major leverage big data will give online marketers is the ability to serve customized content to their target audience by tapping into their knowledge base and identifying the ideal type of content to engage every visitor differently. A great example is Netflix that uses AI and big data to give its visitors individualized recommendations from the shows and movies they watch. 80% of what is watched on Netflix is due to AI recommended. The same concept can be applied when designing your website. You can search and examine the pattern of each visitor, from the time they spent on a particular page, to the number of clicks they made when interacting with your website. Using the browsing history, you can show them content relevant to their actions.

This is quite similar to search engines. When you enter a query from a different location, the results that return are based on those geographic preferences. Just as that, your website will function differently to a person who has different needs and preferences. While customized content is slowly entering the mainstream, there is still a lot of work that still needs to be done on it. Many online brands struggle in providing a personalized experience to customers’ due to development constraints. Others fear security concerns. However, it’s a growing domain of digital marketing that will soon meet perfection.

Final Takeaway

Big data has been the subject to a lot of attention recently, not just as an effective tool for digital marketers, but as a key to future efficiency, AI development and automation. With its ability to process massive amounts of complex datasets and advanced information, traditional systems are gradually becoming obsolete. While many organizations have started integrating big data into their digital marketing models, many have yet to follow.

 

Author Bio

Mirza Irfan is a Lead Writer at FME Extensions. He has a passion for helping people find innovative solutions in online marketing and has written numerous blogs on science, technology, digital marketing and business strategy. A writer by day and a reader by night, you can find him on LinkedIn.