Category Archives: Digital Marketing

Posts related to digital marketing

Alcohol brands are using the hyper targeting tools on social media to advertise their products to audiences over the legal age of drinking

Big Alcohol Brands Embrace Digital Marketing

Shift From Traditional Advertising To Digital Marketing

Digital marketing has helped many big brands reach wider audiences across different channels but for age restricted brands this has not been a smooth ride. State regulations about advertising to minors has prevented big alcohol brands like Patron from jumping on the digital marketing wagon. Social media, with its millions of under-age audiences was simply out of the question.

The traditional forms of advertising for brands, such as television and native magazine adverts are effective, but the recent successes of social media marketing has shown online channels to be even more effective for reach and influence. Facebook and Twitter allows age targeted ads, and alcohol brands are starting to realise the possibility of reaching audiences over the legal age of drinking. In 2015 alone, alcohol brands Pernod Ricard and Patron has increased their marketing spend on social media.

Alcohol brands sees potential in digital marketing

This year, Newcastle Brown Ale has launched funny Facebook videos targeted at California and Las Vegas markets. After eliminating spends on traditional advertising. Newcastle Brown has been using digital as their new channels of advertising. The brand realised the potential of digital marketing and turning viral videos into real sales. The change from mass advertising to hyper focused ones may prove to be the most cost effective.

Alcohol brands can scale local using digital marketing

Wanting to scale local and use programmatic advertising is something that Heineken does to push sales. ‘Open Your City,’ a series of 60 seconds music video, is the summer 2015 campaign used by Heineken to target cities New York, Los Angeles and Miami. Heineken also partners with Tubemogul, a programmatic targeted video player to direct ads towards very specific audiences. Targeting the right people is the most cost effective way for any brand to spend on advertising. Of course, brands have to fine tune for differences in geographic locations.

Periscope and forays into virtual reality

With 3.4 million fans on Facebook and 213,000 followers on Twitter, Patron is not a small brand on social media. However, it is the marketing on Meerkat and Periscope that has garnered Patron more attention. Patron gave audiences behind the scenes look on Periscope and a virtual reality story about the making of Patron has increased interest in the brand. In 2015, Patron increased their digital marketing spend by 30% with the help of Golin and Razorfish. Meanwhile, Pernod Ricard increased their company budget on digital marketing by 50% over the last few years and are putting age and geography targeted paid social ads to increase sales.

Location targeting with digital marketing

Geo targeted advertising is helping alcohol brands zone in on their desired audience. Made Real Vodka, a startup spirits brand in New York will use geo targeted ads to find their first customers. Far from being a fad that alcohol brands are taking part in, geo targeted advertising. virtual reality and age targeted marketing are signs of things to come in the alcohol retail industry.

Alvomedia best website designs 2015 celebrates the most beautiful an functional responsive websites

Alvomedia Best Website Designs 2015

Best Website Designs 2015

Great website design starts from the site architecture and affects the way visitors explore the site. Many people equate great website design with the aesthetics but it is more than that. Utility and usability are factors that determine which websites are ranked higher on search engines for SEO and deliver a seamless user experience.

Profit oriented websites have call to actions that other websites will not have. In deciding which are the best website designs for 2015, Alvomedia looks at the function, purpose and content of the website. Graphics are secondary in this year’s considerations because they do not add as much value to the website as function and usability.

The factors that we take into consideration include:

  • Mobile friendly design (in the wake of Mobilegeddon, responsive websites are better in design for mobile devices).
  • High quality content-the information provided is well written and professional
  • Highly relevant content-the content provided on the website are relevant to the key words; the demographic of visitors and the information they need.
  • User friendly page structures-having breaks between blocks of content
  • Intuitive browsing-the website is easy to navigate and layout is clear without much explanation
  • Convenient browsing-information can be found quickly and buttons are visible to scroll pages
  • Simple self explanatory design-reducing the cognitive load for better site browsing
  • User engagement-include video content and visually striking features
  • Clarity-clarity in purpose, content and design

70 Best Website Designs 2015

Best Website Designs In The Online Food Order Industry

Eataly website design

  1. Eataly-Clean, modern and intuitive website design. Eataly is an online selection of Italian groceries; search and shopping within the site is simple.
  2. Dine In-Simple, clear website that is both functional and visually appealing. Dine In is a fine dining take away concept for people to order from the best London restaurants.
  3. Deliveroo-Modern, intuitive and engaging design. Delivery from great local restaurants in as little as 32 minutes.
  4. Majestic Wine-informative, relevant and intuitive to use. Wine purchasing made simple online
  5. Wiltshire Farm Foods-informative, engaging and easy to use. Frozen meal home delivery made simple.

Best Websites Designs in the Restaurant Industry

Website design bar boulud

  1. Nobu-clean, intuitive, visually appealing website. International chains of Japanese style fine dining restaurants
  2. Gordon Ramsay Maze-Simple, easy to use for booking and finding the menu. Inspired by grills from Manhattan.
  3. Bar Boulud-Clean, elegant and intuitive website design. International fine dining chain
  4. Osteria Francescana-Stylish, engaging and intuitive. Italian dining at the highest standard.
  5. 11 Madison Park-minimal, stylish and simple to use. American style dining

Best Website Designs in the Broadcasting Industry

HBO website design

  1. HBO-Informative, content rich and highly engaging. American premium cable network
  2. NBC-Intuitive to navigate, informative and engaging. American commercial broadcast network
  3. BBC-Easy to navigate through the huge amounts of content. Appealing design. British Broadcasting Corporation
  4. Al Jazeera-informative content that is easy to navigate. Beautiful design. Doha based state funded network
  5. CNN-intuitive to navigate and find news information. American Cable News Network

Best Website Designs in the Film Industry

Website design Everyman Cinema

  1.  Fox Movies-Visually appealing and engaging design. 20th Century Fox official website
  2. BFI-Stylish, simple and easy to navigate. British Film Institute website
  3. Everyman Cinema-beautiful, clean, easy to find information. Everyman independent cinema website
  4. Warner Bros-Simple, intuitive, great clarity. Warner Bros Studio website
  5. IMDB-Comprehensive and easy to navigate. Great site architecture for intuitive use. Largest film industry database.

Best Website Designs in Tech News Industry

Website design Tech Radar

  1. Mashable-Easy to navigate, intuitive navigation.
  2. Tech Radar-Beautiful, functional and simple to navigate
  3. Wired-Stunning design, intuitive use and functions
  4. Tech Crunch-Easy to use, clear and intuitive design
  5. The Verge-Engaging design, clean and high quality

Best Website Designs in the News Industry

FT website design

  1. WSJ-Functional, intuitive design. Lively format and business tone. Wall Street Journal
  2. FT-Beautiful, business design and intuitive to use/find information. Financial Times
  3. Huffington Post UK-simple design for website with large amounts of content. Intuitive and easy to navigate.
  4. Independent UK-beautiful, functional design and intuitive browsing.
  5. Business insider-Distinction design, easy to navigate and simple to use

Best Website Designs in the Travel Industry

Kuoni Website Design

  1. Kuoni-Beautiful, engaging design and easy to use. Stylish and inspiring luxury travel website
  2. Black Tomato-Engaging, simple design and functionality. Bespoke luxury holiday website
  3. National Geographic Expeditions-Iconic, beautiful design. Easy to use and find information.
  4. Abercrombie & Kent-Simple, clean design. Function and form in this luxury travel booking and consultancy website
  5. ITC Luxury Travel-Beautiful design and intuitive navigation structure. Customized luxury holiday website

Best Website Designs in the Hotel Industry

Mr and Mrs Smith website design

  1. Late Rooms-Functional, easy to use. Easy to find information from large content volume. International hotels booking website
  2. Mr and Mrs Smith-Stylish, clean design. Functional and easy to use. Romantic hotel bookings site
  3. AirBnB-Engaging website, easy to use and navigate. Apartment hosting and renting website
  4. Trivago-Informative and clear to use. Very informative. Hotel discount booking website
  5. Agoda-Highly functional, self explanatory to use and navigate. Discount hotel bookings website

Best Website Designs in the tech retail industry

VisusVR website design

  1. BuyTech-Easy to use, stylish design and informative. Tech buying website
  2. PCAdvisor-Highly informative, relevant content. Easy to use. PC desktop and tech advisory website
  3. BuyMobiles-Simple, clean website. Easy to find information and make transactions. Mobile retail site
  4. VisusVR-Functional, stylish, easy to use. Stocks wireless PC driven virtual reality headsets
  5. Cool Material-Simple, clean and easy for transactions. Tech gadgets for men and women

Best Website Designs in the technology service industry

Chevon Technology website design

  1. PJTec-Clean, functional, beautiful design. Web hosting, email and tech support
  2. Whitelight-Simple, functional website. Well designed and structured. tech maintenance and support
  3. Chevron Technical-Intuitive, clean and elegant design. Highly informative and functional. Aerospace technical support
  4. ZipTech-Stylish, engaging website. Simple to use and navigate. IT and computer engineers
  5. BPP Tech-Beautiful, highly informative and easy to navigate. Engineering solutions for energy technology

Best Website Designs in the Software industry

Website design teradata

  1. ETwo-Stylish, simple and fast website speed. Easy to navigate. Innovative enterprise applications
  2. HP-Highly informative, functional and well designed. Enterprise software solutions
  3. Asana-Simple, easy to use. Functional and good user experience. Email solutions for businesses
  4. Teradata-Beautiful, fast design. Intuitive use and good user experience. Agile marketing solutions.
  5. Bytes-Informative, content rich website. Relevant and easy to use. Software licensing and IT solutions

Best Website designs in the Healthcare industry

Omada website design

  1. Perfint Healthcare-Simple, clean design. Easy to use. Informative website for an innovative leader in the image guide interventional procedures such as biopsies.
  2. Omada Health-Beautiful, stylish design. Easy to use and sign up. Digital therapeutic solutions
  3. HAH-beautiful, simple design. Functional, informative and easy to use. Health support in homecare
  4. Better Health Care-Simple and engaging website, easy to use. Health care, home care and live in support.
  5. SweetTree-Simple, easy to navigate website. Home care services 24 hours.

Best Website designs in the luxury industry

Best website design cartier

  1. Chanel-Elegant and modern design for this iconic brand name. The website makes good use of graphics and intuitive user functions.
  2. Hermes-Distinctive look and design; the website is easy to navigate and find all the relevant information about new season goods.
  3. Bentley Motors-Beautiful, simple design for a luxury car brand. Easy to navigate, designed for ease and user friendliness.
  4. Patek-Smart, structured website for this luxury watch brand. Content is high quality and helpful.
  5. Cartier-Luxurious design and a good user experience. Simple to navigate and to find the relevant information about the different ranges of jewellery.

Best Website Designs in the eCommerce industry

Best website design Jessops

  1. Net a Porter-Stylish and designed for a comfortable and intuitive purchasing experience.
  2. Alibaba-Easy to navigate through large volumes of content. Informative and simple to use.
  3. Amazon-The world’s most well known eCommerce site has high quality and informative content. The intuitive user experience and clear call to action makes this a persuasive website for eCommerce.
  4. Made-Engaging and stylish website, informative content and easy purchasing transactions. Large furniture eCommerce site.
  5. Jessops-clear and easy to navigate in spite of large amount of content. Comprehensive eCommerce website for cameras and equipment
Jurassic World is the dinosaur movie that has made record takings at the box office thanks in part to its massive social media efforts

Social Media Helped Jurassic World To Roar

Social Media’s Role in Jurassic World Success

Making $524 million from its first weekend, Jurassic world is the monster film blockbuster that can attribute some of the success to social media marketing. With 353,000 Facebook fans added in one week and 1.7 million tweets (654,000 retweets), there is nothing small about the social media noise Jurassic World has created. Here are 10 ways social media marketing has helped to make Jurassic World a stomping success.

10 Ways Jurassic World used social media to create awareness

1. Jurassic World Twitter has engaging content

The official twitter account for Jurassic World is active, engaging and has links to other Twitter accounts offering fun facts about dinosaurs. There is no shortage of retweets, linked videos and dinosaur trivia to get fans excited about the movie release. Up and until the actual release date #jurassicworld hashtag has been trending encouraging conversations about the film.

2.Jurassic World Official website is linked to social media

Jurassic World’s own website has interactive games, movie trailers, cinema listing and enough information to keep any curious visitor engaged. The website links to all the major social media accounts for Jurassic World on Instagram, Twitter, Facebook, and Google+.

3. Jurassic Park’s Trailer on YouTube is a smash

The official trailer for Jurassic World has been viewed 5.8 million times in one week alone; overall the trailer generated 66 million views. This is the trailer here:

4. Universal Pictures YouTube page has relevant, exclusive content

Universal Pictures YouTube account has uploaded engaging behind the scenes footage and other adverts/content related to Jurassic World. They encourage viewers to share with friends on social media websites.

5. Jurassic World Facebook accounts are awesome

Jurassic World has related Facebook pages that display unique content different from its Twitter, Instagram and Google+ accounts. Visitors feel like they know a different side to the franchise. The Unofficial Facebook page is particularly engaging.

Jurassic World has leveraged social media such as Facebook to engage with leads

6. Jurassic World Game app is promoted on social media

There are literally social media pages for every Jurassic World product. The game app Jurassic World has its own Facebook fan page.

7. Jurassic World Google+ features more content, videos and competitions

Jurassic World has created an engaging Google+ page that mentions competitions and shares featurettes that would satisfy film fan’s cravings.

8. There is a Tumblr page dedicated to the Jurassic Park franchise

Jurassic Park Films is a Tumbr account that features amusing gifs from all the Jurassic Park related films. Social media platform Tumblr is ideal for the younger audience demographic and it is great for visual rich content.

9. Jurassic World Instagram account has exclusive photos

The best way to satisfy Jurassic World fans is by posting exclusive photos of the film’s cast and dinosaur stars. The Instagram account for Jurassic World has 104,000 followers and counting.

10. Competitions, Lego and romantic breaks

Jurassic World has really leveraged social media by holding competitions (National Geographic has a Jurassic World competition as well), creating a mock romantic resort booking page and having an official LEGO Jurassic world Instagram page. The sharing, retweets, linking, impressions and reach gets bigger by the day.

Consumer futurist Higham offers his view on the future of digital marketing

A Consumer Futurist Vision Of The Future

Marketing To Consumers In The Future

Consumer Futurist William Higham may be onto something when he talks about the future of digital marketing. The CEO of The Next Big Thing thinks constantly about consumer behaviours and how this will impact marketing methods. Successful marketing strategies relies on the attitude and behaviours of consumers so this is what Higham says about marketing for future consumers:

Things a consumer futurist can predict about marketing to consumers in the future

1. Studying consumer trends will mitigate costly mistakes

Marketing for future consumers require the study of trends. Higham have worked with clients such as AOL, BBC and MTV-trends in consumer behaviour is essential for companies developing new marketing strategies.

2. Attitudes drive consumer behaviour

Every marketing trend has been influenced by consumer behaviour, and most consumer behaviour is influenced by social attitudes. Consumer attitudes are changing all the time, it is vital for marketers to observe it. For instance, do consumers value cost over convenience, or time over cost? It would seem from the recent marketing successes of Uber and AirBnB that consumers in 2015 value time and convenience.

3. The growth of personal technology has empowered consumers 

Technology is changing exponentially and consumers are empowered by the devices that are launched every few months. Consumers will use technology the way they want and brands must adapt to their behaviours. The consumers of 2015 are smart consumers informed about different technological options. Consumers of the future will be even more connected in real time than they are today.

4. Disruption caused by consumer behaviours

Companies can no longer ignore consumer behaviours if they want to survive. Changing consumer behaviours have wiped out entire companies (Kodak) and consumers always vote with their feet. This is the same with marketing for new technologies; consumers will not buy from brands that are behind in terms of social attitudes.

5. Consumers of the future have simple needs

Smart, tech savvy consumers of the future want a sense of community, security and humanity.

6. Consumers want brands to be omnipresent

Consumers want companies to be omnipresent but they appreciate the human touch. Personalised services and community spirit is preferred over slick, impersonal marketing.

7. Consumers growing up in the same decade have similar behaviours

Consumer attitudes towards socially acceptable behaviours, technology, privacy and lifestyles are similar if they grew up in the same decade. Generational influence is a big factor.

Fashion bloggers are influential to the purchasing habits of consumers

The Branding Power of Fashion Bloggers

Influential Fashion Bloggers

What do fashion bloggers Chiara Ferragni, Nicole Warne, Aimee Song, Leandra Medine, Garance Dore and Emily Weiss have in common? All are known names in the fashion sphere and all wield enough branding power to influence many millions of consumers.

Just recently, SocialBro found that the most influential fashion bloggers had more sway on consumer purchasing decisions than some celebrities and internationally recognised fashion brands such as Vogue. With millions of followers on Twitter and visual rich social media platforms such as Instagram, fashion bloggers do influence the way women and men shop. In an era where peer to peer recommendations and social media engagement matters, fashions blogs reach wider audiences than some advertisements can.

Fashion bloggers can help brands generate revenue

Fashion bloggers with millions of followers have the power to drive traffic and conversions when fashion brand links are placed on their blogging sites. Brands such as Hugo Boss, Louis Vuitton, H&M, Piaget, Dior, Gucci and Dior have already collaborated with fashion bloggers to tap into this huge potential. Fashion bloggers are a business unto themselves; the most influential blogger of 2015 is set to make $9 million.

Fashion bloggers such as Medine can add to a fashion brands appeal and revenue

It is estimated that a collaboration of River Island with Man Repeller could expand River Island’s audience by 223%. Brands like H&M and Topshop have already seen their cross over audience increase by 26% and 25% respectively. If there is anything fashion brands can conclude by looking at the success of fashion bloggers is that a partnership can generate revenue. It is thought that Armani, the high end Italian fashion house could expand their online audience by 25% if they collaborated with fashion bloggers.

Clamouring to colloborate with fashion bloggers could be the savvy move fashion brands are looking for to connect with millenials or anyone on social media. Fashion is a particularly competitive industry where perception can make or break the brand. Customers are much more discerning than before, choosing to believe peers and influential social media personalities than ad campaigns on magazines. According to statistics, 84% of customers would choose word of mouth and peer recommendations over advertising, something that brands can no longer ignore.

 

New video viewability statistics published by Google May 2015

Video Viewability Statistics By Google

Video Viewability Guidelines

According to Google’s latest findings, 54% of promotional video clips has viewability on phones, desktops and tablets. YouTube had 91% viewability and it was found that the larger the video format, the higher the viewability. To determine what content is viewable, Google has published a guide.

Video viewability statistics reflect responses on different screen formats

According to Google’s findings:

  • Audibility was an factor in influencing customers. People who heard a YouTube ad recalled that brand 33.1% more frequently than people who did not hear anything.
  • The main reasons for video ads not being seen is due to being played in the background on a hidden tab (76% of cases) and because the user skipped them in under 2 seconds (26% of cases).
  • Size matters for viewability. The most viewed ads were also the ones played on larger video screens (88%). To generate views, a video has to take up 50% of the screen.
  • Only 19% of video ads use the largest 848 X 477 video format.
  • Videos had more viewability on mobile devices than on desktop; 83% of videos were viewable on smartphones.
  • Page position mattered for video viewability: the most viewed position was just above the fold of the page
  • The most viewable ad sizes were vertical units
  • However, being positioned above the page fold did not mean being viewable: 68% of ads above the fold was viewable
  • Contents that held the viewer’s attention were the most viewable across all industries.
Vertical videos are preferred by mobile users

Shoot Vertical Videos For Apps

Vertical Videos Format Is On The Rise

Years ago, shooting your videos vertically was an amateur mistake that no one wanted to make. Watching vertical videos on a normal laptop screen format was a nightmare because of the black bars around it. However, things are changing fast in the digital space and horizontal video format are no longer de rigeur amongst tech savvy people.

The mass adoption of apps such as Snapchat, Periscope and Meerkat have changed our thoughts about conventional video marketing. Videos shot in a horizontal format looked bad on these new apps and where new apps lead, video formats must follow. Some will argue that due to the ephemeral nature of live streaming, the vertical video formats naturally compromise on quality. If you are looking to shoot a video masterpiece, therefore, a horizontal format is still preferred.

When it comes to adapting to the needs of millenials, digital marketing statistics for videos don’t lie. Snapchat reported in April 2015 that vertical ads were viewed nine times more frequently than horizontal ones. People using Snapchat watched videos with their mobile the right way up, the way it should be. The challenge for digital marketers will be to change the way they’ve been producing video content for the last 10 years. Despite the disruption in video marketing, changing the video format is inevitable as more smartphones are being used by consumers as their primary internet browsing device.

The popularity of video mobile advertising

Popular apps that stream vertically are also the ones used to reach millennials. Adding vertical video marketing is a smart move that will pay off in terms of engagement with millenials. In addition to short lived visuals, Snapchat also offers a network of media channels such as Comedy Central, Cosmopolitan and ESPN.

Vertical videos format for a new medium

Snapchat is a relatively new platform and many marketers are apprehensive about changes to a vertical format. In comparison to vertical video apps, other horizontal video sites have wider distribution. This may change in the future but the new medium is still at the early stages of implementation.

virtual reality technology is transforming the way retailers can market to consumers

Virtual Reality Technology in Retail

Virtual Reality Technology Changes The Shopping Experience

Virtual reality (VR) technology has had great press coverage thanks to Facebook’s $2bn acquisition of Oculus VR company in 2014. Mark Zuckerberg’s announcement of this acquisition on Facebook explained why he believed so strongly in VR technology for the future: 
you enter a completely immersive computer-generated environment, like a game or a movie scene or a place far away. The incredible thing about the technology is that you feel like you’re actually present in another place with other people. People who try it say it’s different from anything they’ve ever experienced in their lives.
And,
This is really a new communication platform. By feeling truly present, you can share unbounded spaces and experiences with the people in your life. Imagine sharing not just moments with your friends online, but entire experiences and adventures.
Many people have heard of virtual reality technology but have not experienced the immersive environment that Zuckerberg talks about. That is, until now.
An industry that thrives on great customer experience and shared feedback/reviews, retail is a hot target for virtual reality. This was tested at London’s Westfield this March and April when shoppers were invited to put on an Oculus Rift virtual headset and see themselves as avatars on an interactive screen. Westfield partnered with Inition to create this experience for shoppers and many were able to create styleboards and browse the latest fashion styles in 3D. 

Virtual reality technology coming to a high street near you

Virtual reality is here to stay and retail stores are adapting to this new technology. Stores such as Debenhams and TopShop have already ventured into digital realms. Topshop in Oxford Street staged a Topshop virtual reality catwalk show at their store in 2014 and Debenhams allowed shoppers at select stores to change their outfits on an app as far back as 2011! The purpose of the virtual reality catwalk show was to engage potential consumers in a way that videos can never achieve. Upmarket fashion has an exclusive audience at their catwalk shows but the emergence of virtual reality technology may make this more accessible to everyone without the fashion connections. From a sales point of view, virtual reality is effective in making customers remember the brands and has potential for better lead nurturing.

7 for all Mankind embraces virtual reality technology

For their Spring 2015 campaign, 7 For All Mankind will be sending DoDoCase cardboard VR viewers to customers in order to view their ‘Visions of California’ on Android devices. The stunning VR campaign (produced by VR company Jaunt) will feature palm trees, sounds of the sea of visions of beautiful models in 7 For All Mankind Apparel. Traditional forms of fashion campaigns would feature 2D models with a static pose. The VR fashion campaign allows fashion designers to showcase their new collection in a more memorable and impactful way. Viewers can connect better with the model and buy into the story of the product.

 
Websites that are not mobile friendly will be penalized by Google's mobilegeddon

Getting Ready For Mobilegeddon

Mobilegeddon 2015

From 21st April 2015, Google will overhaul the algorithm to penalize sites that are non-mobile friendly. The extent of penalties are unknown, but it has been suggested that this change will be ‘significant.’

The news about Google using mobile responsiveness as a signal for ranking is nothing new. In 2012, it was announced at the iSEO panel that Google preferred a mobile responsive website whenever possible. Arguably, the mobilegeddon of 21st April is nothing but a reminder by Google to make that transition to become more user friendly for smartphone owners.

Many websites are still not optimized for mobilegeddon

Many websites are still not optimized for mobile. They include: Versace, Nintendo, Windows Phone, The European Union website, the British Monarchy’s page, American Apparel, P&O Cruises, Cotton Traders, RyanAir. What this indicates is that the user experience is not great for visitors to these sites through their smartphone. Since mobile phone traffic to websites is second only to laptops and tablets, websites that do not have mobile friendly websites will lose many potential customers. Their profits are likely to dip after Google’s mobilegeddon.

What businesses can do to prepare for mobilegeddon

Updating to a mobile responsive website cost money and effort, which is why some businesses are willing to assess the effect of mobilegeddon on their search rankings before calling in the website developers.

Some of the actions that businesses can take include:

  • Use the Google Mobile Friendly Test to determine if your site is mobile friendly
  • Plan your website’s design around being more mobile responsive. For example, thinking about the clarity, aesthetics and user friendly layout of your new website should inform you about how you would like your new website to look.
  • For smaller websites it is worth comparing different website developers and deciding what design and fee to go with.
  • For websites that were created using software such as WordPress, Joomla!, Drupal, it is best to refer to the respective guides about mobile optimization.
  • For websites that were created by an outsourced design agency, ask if they are familiar with responsive web design (RWD) and inquire about their past client’s portfolio to see examples of previous work.

When the mobilegeddon catches you by surprise

There are many businesses out there that are not aware of mobilegeddon and the implications for their bottom line. Even if these businesses were aware of mobilegeddon, they may not take any action. Here are some reasons why:

1. The business in question do not rely on smartphone traffic or internet traffic at all. They rely on other forms of advertisement.

2. The business did not see drastic changes to their page rankings since Google implemented the Panda, Penguin, Pigeon and Humming algorithm changes. They assume there to be no drastic changes to their search engine ranking page (SERP) after mobilegeddon either.

3.  The business finds it too bothersome and costly to change their entire website.

As you can see, reasons (1), (2) and (3) may all cost the business loss in future profits if they do not adapt with consumer use of mobile devices.

At the same time, there are many businesses that are panicking about the impending changes in Google’s algorithm. A fine balance should be struck between inaction and action towards making changes!

Panicking about mobilegeddon will not change the fact that your business website will rank a little lower than competitor websites that have mobile responsive sites. Google will still rank your website, only this time less favourably than before.

Instead of worrying about your website dipping in popularity,  you could hire mobile responsive website developers to redesign your website to fit different screen formats, or design a separate mobile friendly site altogether. Businesses still have time to do this after April 21st and they should be thankful that Google has given them this reminder. The future of internet traffic will be through smartphones and other smart device so this is the direction businesses should be heading for their future marketing.

Marketing Lessons we can learn from the HBO series Game of Thrones

Marketing Lessons From The Game of Thrones

Game Of Marketing

The Fifth Season of Game of Thrones is airing in the US and UK this April 2015 and millions of viewers will tune in for this popular HBO TV Series. The Season 4 Finale alone attracted more than 7 million viewers, and this coincided with effective digital marketing efforts that grew from Season 3. What is the secret of Game of Throne’s online digital marketing, and what marketing lessons can we learn from this mighty TV Show?

Marketing Lessons from a Premium Satellite Television Network

1. Let your viewers become your marketers

Whether it is letting viewers upload videos on Youtube, dress up for Game of Thrones Cosplay or submit fanfiction, artwork, gifs, blogs and other creative contents online, Game of Throne understands the power of their viewers as marketers. Much of the content produced by Game of Thrones viewers are shareable and able to reach even wider audiences.

2. Produce fresh and informative content for fans

Some of the Game of Thrones content generated online are purely targeted at fans and movie buffs. Interviews, behind the scenes and even exclusive videos from Game of Thrones Youtube page deliver interesting and informative that would whet fans appetite to know more. There are other websites such as Winter is Coming which serves as sources of news for upcoming seasons and any behind the scenes gossip. The effect of such fresh content is building viewer’s anticipation and also in creating content that is relevant to the entire Game of Thrones Series. Viewers love to research and read about such content and Game of Thrones marketers have nailed this.

3. Allow viewers to participate in Social Media

Game of Thrones Twitter page allows fans to interact via social media

Social media is a big part of Game of Thrones marketing from the 3rd Season onwards. Social media marketing is fantastic for reaching wider audiences and for interactions between viewers and the Game of Thrones entity. Social Media platforms such as Game of Thrones Twitter, Game of Thrones Instagram, Game of Thrones Tumblr and Game of Thrones Vine focus on viewer interactions and producing shareable content in the form of tweets, quotes, gifs, photos, and videos.

4. Focus on the end goal

Every marketing effort needs an end goal and the Game of Thrones is very successful at achieving theirs: reaching wider audiences and converting them into viewers. It is a valuable marketing lesson to always keep focused on the end goal and find ways to deliver value to existing viewers at the same time.

5. Use cross channel marketing 

Game of Thrones use cross channel marketing to reach wider audiences

The Game of Thrones marketers know how to engage viewers through different channels of marketing. The content delivered across these channels, whether it is a 2.0 site, social media or the HBO’s own Game of Thrones landing page are mostly consistent, cohesive and content centric. Game of Thrones may appear on many channels of marketing but they exploit the uniqueness of each channel and do not post the same things. For instance, Game of Thrones Instagram feature playful character dolls whereas the Youtube channel features interviews and behind the scenes snippets from the sho