Virtual reality Oculus Rift was acquired by Facebook for $2 billion in 2014 and since then, VR has crept stealthily into the mainstream. With the internet of things (IoT) and wearable tech becoming part of our digital reality, marketers cannot ignore the implications of emerging technology on their content strategy.
Where do we go from here for virtual reality and marketing?
Virtual reality allows video content to be experienced by the wearer of the VR headset. The technology for VR is changing fast and there is potential to enhance cameras with VR technology for the future. Technology has the potential to grow exponentially; VR can evolve into different things other than an immersive experience for video gaming and flight simulation. For many years, marketers have talked about the immersive experience of storytelling, a medium that could be greatly enhanced by VR technology.
VR can be a conversion tool when implemented well in digital marketing. An example would be letting prospective customers see an item in 3D, receive a tutorial about a new product, visit real estate before they buy it or even test drive a new car. In the USA, the NBA are already trialling a VR best seat experience where the basketball fan can see the game from the best perspective possible. Ultimately, consumers want to have the best experience and this is something that VR can deliver in the future. For marketers, VR will not only improve conversion rates, it can improve user experience and the personalized interactions with the customer.
The reality of virtual reality in 2015
As with any nascent technology, VR has many areas that need to be ironed out. The scalability issues, bulky headset, reports of user nausea and limitations in visual display are just some of the challenges for VR. In 2015, the cost of a VR headset and powerful computer to operate it is beyond the mainstream consumption. Although VR is branching towards smartphones, there are still hiccups along the way for mass adoption.
With 300 million active users on Instagram, there is huge potential for businesses to reach wider audiences that could potentially be purchasing customers. The Facebook acquired photo posting site is most popular with 18-29 year olds (53% of users) living in urban areas (28% of users). If you are a brand that targets such demographics of customers, then Instagram could be a valuable social media channel for you to amplify the presence of your product or service.
In recent years, social media influencers such as fashion and lifestyle bloggers, brand names and celebrities have had huge impact on consumer’s intention to buy. Influential fashion blog Man Repeller have increased cross over audiences for H&M and TopShop by 26% and 25% and it is projected that audience reach could reach 223% if the blogger collaborated with River Island. Instagram is a visual rich content platform and industries that sell using high quality visual content can generate more revenue if they target users of Instagram. Visually driven industries such as fashion, travel, lifestyle, hotels, real estate, luxury goods and food all have the potential to reach millions of potential customers on Instagram.
Get Instagram followers for business the right way
There is no best way to get followers for your brand on Instagram, but there are ways which will:
Improve the reputation of your brand in the eyes of social media users
Generate great shares and engagement within the Instagram community
Instagram is populated with many brands that equate great reputation with the number of followers they have. The number of followers on Instagram is a vanity metric and has no bearing whatsoever on the reputation of a brand. A large number of followers on Instagram can be bought with money, gained through spam hashtags or through social media management agencies. The number of followers a brand has does not indicate their trustworthiness, transparency or willingness to add value on social media. It is not advisable to buy your followers, use a lot of spamming techniques, bots, or outsource your Instagram management to inexperienced people.
If you gain Instagram followers for your business the right way, there will be a greater responsiveness with your customers, better engagement to let everyone know what your brand is about and ultimately more influence in user’s intention to buy.
Tip 1: Post at least once or twice a day on Instagram.
Consistency is important on social media where everyone has a huge quantity of content competing for their attention. Instagram is no different; every day, millions of photos are uploaded (40 million in 2015) under different hashtags and it is easy to get lost in the noise. Once you have set a niche subject for your account, post consistently around the clock so your followers can be reminded of your brand. The optimal number of posts for a brand could be 2-4 times a day and there are brands that post up to 10 times a day by scheduling throughout the day. As a brand, the most dangerous thing to do on Instagram is not posting consistently at all; this will make your brand appear lackadaisical and uninspiring. Other users might also base their decision on becoming followers by gauging how consistently you are able to deliver great photos related to your brand.
Tip 2: Great Photography will get more follows on Instagram.
Great photography skills will give you the competitive edge when it comes to getting followers on Instagram. When photographing for your brand you have more scope for lighting, presentation and creativity. Instagram users look for beautiful images and a brand like MAC Cosmetics leverage great visuals to get more attention and followers. If your business does not have professional photography equipment then all is not lost. Depending on the personality of your brand, informal photos could attract target users by being creative, quirky or just authentic. If you represent a luxury brand then professional equipment and skills are non-negotiable. For tips on Instagram photography, we recommend:
Tip 3: Time your posts for optimal engagement on Instagram and space out the posts.
Instagram users do not operate the same 9 to 5 time frame as people do at work. Anecdotally, the morning and evenings are the best times to time your posts for Instagram; some brands will stick to a fixed schedule that serves them the best so a little trial and error may be required. In another study by Latergramme, it was found that Wednesday was the optimal day for Instagram posts.
When a brand posts something on Instagram, 90% of activity occurs within 10 hours of posting, so it is highly advisable to schedule posts for when you can engage and respond to other users. You want to catch the action in full flow within the first 4 hours of posting a new photo. Lastly, leaving an interval of time between your posts, i.e spacing them out is a technique many successful brands on Instagram use. They get followed for posting consistently, but do not get unfollowed by posting too much and clogging up their follower’s feed.
Tip 4: Emotions, Engage, Enthuse
Social media channels are great for showcasing the personality of your brand. Many brands focus on cultivating a following based on their persona; there are success stories where the brand is associated with their passionate and vibrant personality. Tourism Australia and Christian Louboutin are two such examples. Social by definition means interpersonal relationships so it is vital to fire on all cylinders of human engagement. Understanding the purchasing emotions of your customers will give you an advantage when posting content on Instagram. Customers like to feel valued and they love to share their emotions with the brand. A brand that responds emotionally will connect strongly with customers, resulting in higher life time value (LTV) of customers. Engaging with users on Instagram means responding in a timely manner, addressing issues quickly (faulty items or delivery problems), and liking other people’s pictures. By actively engaging with Instagram users, your photos will get more likes, re-posts, resulting in more brand awareness. Enthuse when users post something nice or mention your brand name in their posts. People like to be acknowledged and you will get more followers by demonstrating how much you care.
Tip 5: Patience is rewarded on Instagram
Gaining attention on social media takes time as every successful brand knows. If you are an emerging brand, it will take consistent effort and posts for Instagram users to follow you. To give you an idea of time, it takes about 6 months of daily posts before you see a good ratio of followers to following. In 12 months time, it is possible to get a strong following of thousands through persistence, and in 24 months followers in the five digits. Users on Instagram mostly unfollow brands due to the following reasons:
The posts are uninspiring and dull
The photography lacks creativity or is of low quality
The brand posts too much and clogs up the follower’s feed
The brand posts too little and followers lose interest
The brands spam followers with hard sell messages, or annoying comments
The brand does not put any effort in posting original content. They reuse material from their website.
The brand does not respond when users like and comment their photos. This makes the brand seem dismissive
The brand does not stay up to date with their posts (some of the photos are very outdated)
The brand is unwilling to step up their game by investing in better photography and better products.
Tip 6: Link your Instagram account to your official websites
Do link your Instagram account to your official business website, your Twitter, Facebook or other social media accounts. This way, you might gain more cross over followers. Distribution of your visual content is a big factor in gaining brand awareness. Letting people know about your Instagram account is a great way to do this.
Tip 7: Reward existing and potential Instagram followers
Successful brands on Instagram are grateful for their followers and award free products using competitions. They notify followers about the competition by posting a photograph and adding the competition hashtag beneath. Walkers started an adventure holiday competition when they first launched deep ridge crisps. Loyal followers love to win, be acknowledged or receive a prize for participating so work out how you can incorporate this in your Instagram business marketing. Other brands have used a prize draw as incentive for users to follow them.
Tip 8: Be inspiring and relevant on Instagram
Inspire your existing Instagram followers with content that they would find uplifting and helpful. If you are a brand in the food, travel, hospitality, luxury, fashion, real estate and design business then there are many things you can post to inspire followers and gain new followers. Once other Instagram users see the valuable content that you post, they will want to follow to get your great content in their feed! Valuable content depends on your brand niche. If you target customers with a passion for luxury holidays, then include recommendations for places to go, beautiful photos of holiday resorts, restaurants and luxury travel accessories. Some brands such as Victorias Secret go one step further and create a photo journal about their brands and behind the scene photos.
In an increasingly fragmented digital space, email marketing is still one of the best channels for customers service and engagement. We can look at some of the most interesting email marketing statistics for 2015:
In the insurance industry, email is the greatest channel for customer service. 50% of queries in 2015 were answered via email compared to 30% in 2014. In contrast, insurers only resolved 30% of queries through Twitter and 40% through their official company website.
In 2015, 73% of marketers thinks that email is vital to B2B and B2C businesses
74% of marketers believe that email will actually increase ROI of marketing spend in the future
69.7% of US internet users prefer email over all other modes of communication
20% of marketers claim that their primary source of revenue is related to email marketing
Emails are read on mobile devices 50% of the time according to a third of marketers
In the US, 72% of adults receive or send emails via their smartphones weekly
75% of marketers use mobile responsive designs for email marketing
In 2014, only 42% of marketers believed that email marketing was influential for selling products/services compared to 60% in 2015.
Email subject length for email marketing
Phrasee’s survey has found that email subject line length has no effect on open rates. In an interesting blog post by Parry Malm, it was found that subject line length accounted for a minute 0.1% of email open rate variance.
If the email subject line length has no effect, what does to an email’s readability?
79% of marketers cited email content and design as the most critical
66% of marketers believed that design was crucial to email
58% believed that quality control to important to email’s engagement rate
Types of emails used in email marketing
66% of emails are email newsletters
54% are promotional content
42% are welcome emails
76% of most effective emails are mobile opt ins
75% bear a birthday message
74% are transactional emails
Behavioural triggers in email marketing
According to the Email Marketing Census, 20% of marketers used behavioural email marketing from 2014 to 2015 and 39% plan to implement behavioural email targeting. Some of the statistics were:
76% of marketers used basic segmentation in email marketing; 9% did not
61% of marketers optimised email for mobile devices; 13% did not
50% cleaned email lists regularly; 23% did not
31% used video content; 36% did not
30% used content personalisation beyond name; 34% did not
20% marketers used emails for behavioural targeting based on web activity; 41% did not
In the 2015 Census from 1000 respondents between January and February 2015, it was found that:
Email was a leading channel for delivering ROI
Optimising for mobile devices was on the agenda for most email marketers
Improvements in email automation was a sure and steady thing
Marketers were striving for a future of completely personalised email marketing.
Where does email marketing go from here?
The biggest struggles in email marketing are email segmentation and personalisation. Data collected through marketing software should help email marketers in targeting their emails for better engagement.
47% of marketers measure their email marketing efforts in terms of click through rates. Note that click through rates does not include conversion rates at all.
43% measure email marketing success in terms of conversion rates
64% of companies want to personalise their email marketing
64% of companies want better email automation
62% of companies want to improve email segmentation
59% of companies plan to increase their email marketing budgets for 2015
On Monday, 20th June, it was revealed that the most infamous infidelity website in the world has been hacked. Founded in 2001, Ashley Madison has amassed millions of members from all around the world and is known for its controversial slogan, ‘Life is short. Have an affair.’ The hack is sensational for many reasons, however it is breach of privacy that will affect the future success of the website. Never mind the devastation of spouses finding out about extramarital affairs through leaked messages and photos, marketers are wondering will this hack affect Ashley Madison’s ambitions for an IPO?
How Ashley Madison became a digital marketing success
Hate it or love it, Ashley Madison is a brand that understood human psychology and became an online success. Here are 10 digital marketing lessons from the brand:
1.Digital marketing can define a brand’s persona
Ashley Madison is known to be controversial and used digital marketing to convey this message of the forbidden or flirtation with danger. There is nothing subtle about the brand’s approach in its content marketing or advertising material online.
2. USP can be communicated effectively using digital marketing
Ashley Madison promoted its USP (unique selling point) of clandestine, no strings attached affairs heavily in its content marketing. The privacy may have been breached recently but the brand always knew that its large database of like-minded members was a unique selling point. It was marketed as the largest dating website for married people in the world.
3.Video Marketing can increase conversion rate and brand awareness
When a television ad spot was rejected in 2009 during the Super Bowl, Ashley Madison’s video was put on YouTube where over 1.3 million people viewed it. With video marketing conversion rates outperforming all other digital marketing strategies, this is effective marketing for the brand.
4. Blogs are effective for content marketing
Ashley Madison has an informative blog about online dating that is both engaging and updated constantly. Blogs are effective in attracting new readers and in creating a persona for the brand. Their lighthearted, easy to read posts are good examples of content marketing for their targeted users.
5. Know your target customers
Ashley Madison knew its target users and directed its digital marketing at them. In the beginning, the brand targeted independent and upwardly mobile women who were looking for affairs. The brand used marketing to convince potential users-both men and women-to search for their partners online.
6. Unique marketing content is best created inhouse
In the beginning, Ashley Madison created their content marketing and advertisement in-house because no advertising agency understood their market well. The more unique the brand, the better the position they are in creating content for their own marketing. Marketing agencies can be outsourced for better distribution of the content.
7. Optimize conversions from the start
Acquiring customers was the one of the first things Ashley Madison looked at. They used targeted marketing and mass advertising to quickly convert leads into paying members of their website. A content strategy that optimized conversions should be the priority of every online business.
8. Customer data is used for optimizing marketing campaigns
Ashley Madison has collected many pieces of data about its customers and used this to improve their digital marketing campaigns. By analyzing the behavior of their customers, Ashley Madison was able to place advertisements at optimal times or intensify their marketing.
9. Consistency in digital marketing
The message communicated by Ashley Madison is harmonious across all of its digital marketing channels. This way, it was able to maintain a consistent brand persona that attracted/retained more customers.
10. Context informs the content marketing
Context provides the setting for Ashley Madison’s content marketing. The brand analyzes people’s behavior to serve up advertisements in the correct contexts: when they are browsing adult websites or looking for online dating sites. Marketing in the right context can increase conversion rates tenfold and that is what Ashley Madison has done.
Alvomedia is launching our video marketing services to help boost your brand. With affordable video production packages from £299, we can help give your business a professional make-over with motion graphic video presentation and other goodies.
If you have thought about reaching more people through dynamic video presentations, then get in touch with Alvomedia today to see how we can help. We use online video distribution to get your business in front of thousands of new prospects. If that wasn’t enough, you will also benefit from increased web traffic and conversions from mass video distribution.
Help from expert video marketers
Our expert video marketers have helped hundreds of businesses throughout their career. Once you get in touch with Alvomedia about video marketing, we will contact you for a free consultation and discuss the video search engine optimization for your proposed video.
The video marketing and online video distributions services you get will include real YouTube views and a professionally produced motion graphic video with your specific logo and business details.
Video marketing may seem like a relatively new area of marketing, but leaders in the industry have adopted this earlier. 70% of marketing professionals claim that videos convert better than any other medium and 72% of marketing agencies say that online videos are more effective than TV advertising! Bear in mind how affordable online video marketing can be and you have a cost effective marketing method that will make you money.
At Alvomedia digital marketing agency, we believe that videos are one of the most effective ways to help your business grow in revenue. We have the resources to help ambitious businesses and this is why we are offering a new video marketing service.
Our marketing include:
High definition video production
Optimized video distribution (Video SEO)
Targeted online video advertising to get your message in front of the right people
Great design and consistent corporate message
High quality video production
A high quality video speaks volumes about your business and the professional standards that you adhere to. If you want your video to shine, it must show great video production values. No, you don’t need a film set to make your business look good. You do need a great corporate image, testimonials, product tutorials and an entertaining message to be memorable. Depending on your budget, we have the resources to produce very high quality videos for your business.
Video marketing is not just about producing a high quality video. You are required to distribute this online to hundreds of websites, blogs and mobile devices. Without the resources, this is a very labor intensive and mind boggling task. With Alvomedia, you can start a video campaign that is local or global in scale. The importance of targeted video advertising cannot be highlighted enough. You can only convert your demographic of customers using highly targeted video campaigns. Let Alvomedia set your video campaign up and watch your revenue grow.
Video SEO marketing
Do you a video produced already but don’t know how to market it for Google search engines? Alvomedia can help you with video SEO to maximize your video’s visibility on the search engine. Our video SEO experts will use an effective keyword and link building plan to make sure your video gets found.
Professional Magento Ecommerce Website Design Service
Feature rich and open source, Magento is a popular ecommerce platform that offers everything an online retailer needs in order to grow their business. The flexibility and functionality of Magento platforms is ideal for any sized ecommerce business. At Alvomedia digital marketing agency, we understand that different sized businesses have different needs. We are able to offer a fully customized plan to suit everyone-from small to the larger enterprise client.
Ecommerce Website Design Process
The key to ecommerce website design success is working closely with what works best for your customers. User friendliness and a professional, trustworthy appearance are paramount to your online retail business. Our experienced website designers can follow your specifications and design a Magento ecommerce site that is highly appealing and ties in closely with your brand’s core values.
Perhaps the single most important indicator of success in web design is revenue. With a well designed Magento ecommerce website, you will be making more conversions and sales from your website visitors. A beautiful design alone will not be optimized for revenue, and this is what differentiates our ecommerce website design services from the others.
Ecommerce Website Design Project Management
Alvomedia takes a proactive approach to web design services and will work closely with clients to achieve objectives. We are a fast moving agency and will push a project forward with regular communication. There is no reason to delay your ecommerce website design once a project has been initiated.
Hosting and Support for website design
Alvomedia digital marketing agency uses a fully scalable hosting service suitable for any ecommerce business. Our hosting platform can grow with your business so there is no need to stress about support and maintenance. We will take care of that with the help of the Magento support team.
A search engine optimization (SEO) audit of your business website every 6 months is a great way to keep your website’s health in check and spot any errors with regards to content and links. If you have never done a SEO audit for your website, here are reasons why you should perform a SEO audit:
1. Google search engines are changing their algorithms fast and you need to know if your website still complies
2. The updated guidelines for Google Search Console (previously called Webmaster Tools) may affect you
3. Good practice for SEO is changing with the digital marketing trends. One area to look into is integrating semantic SEO with other forms of online marketing to maximize a site’s visibility
4. Your website may contain many pages of content that are no longer relevant/outdated
5. Your website needs new content-remember that fresh, up to date content is very important
6. Your website may have many redirect errors
7. Your links are bad and needs to be removed before Google penalizes you. If Google has already penalized you, please see our links removal services.
8. Your site loading speed is too slow and you may not realize this
9. Your website pages are not fully optimized and therefore your website is not reaching its full potential for rankings
10. Your site’s structure may be letting your rankings down
Alvomedia free SEO audit areas
Alvomedia’s free SEO audit* outlines the points mentioned above and assesses the current health of your website. Is it optimized for the latest search engine updates and what areas of improvements can we identify? We will delve into the:
Structure of the website to see where it is stopping your website rank higher
Conversion rate of the website and what improvements are required
Content and how engaging/relevant it is
Individual pages and any mark-ups to be made
To get your free SEO report audit today, fill in the Alvomedia contact form and remember to put the URL of your website in the comments section.
* Free SEO audit excludes a detailed technical SEO report. Please contact us for a detailed SEO technical report email@example.com
Founded in 1977, lingerie brand Victoria’s Secret is now one of the most instantly recognizable apparel companies in the world. Despite intensifying competition in the lingerie market, Victoria’s Secret is a dominant force to be reckoned with. In December 2014 alone, the sales figure for the parent company was $2.2 billion, a record for the label.
Digital Marketing Lessons From A Luxury Lingerie Brand
The real secret to Victoria’s Secret’s success is a smart marketing strategy that focuses on conversions. Behind the super glamorous façade there are shrewd digital marketing minds to propel the brand to new heights of success. Here are the digital marketing lessons everyone can learn from Victoria’s Secret.
1. Social media marketing adds fuel to the brand
Victoria’s Secret is ubiquitous on the social media channels; Twitter, Instagram, YouTube and Facebook pages generate a lot of attention and furthers the brand reach for Victoria’s Secret. With 25 million likes on the official Facebook page, 670,000 YouTube subscribers and more than 7 million followers on Twitter, Victoria’s Secret is getting the right kind of attention. Instead of posting boring promotional content, Victoria’s Secret uses the appeal of their Angels and visual aesthetics to create compelling and informative content. Audiences can learn how to work out and go behind the scenes at the latest fashion shows.
2. Email marketing campaigns yields great ROI
Victoria’s Secret emails bring value to subscribers-exclusive coupons, sneak peek at new collections and members only shopping events are the perks of signing up. The key to retaining email subscribers is to provide something beneficial, and Victoria’s Secret understands this. Members are reluctant to unsubscribe for fear of missing out.
Compared to other methods of digital marketing, email marketing is still the most effective for return on investment. According to an EConsultancy survey, 68% of companies rated email marketing’s ROI as good to excellent. On average, companies attribute 23% of their sales to email marketing. If Victoria’s Secret’s focus on email marketing is anything to go by, it is essential for anyone’s online marketing strategy.
3. Choose a user friendly website design
Victoria’s Secret has a user friendly website with easy navigation and strategically placed call to action buttons. Despite the glamorous image of the brand, the website design is simple and intuitive to use.
4. Conversion optimized mobile marketing
Victoria’s Secret has mobile apps for Android, iPad, iPhone and the iPod. When it comes to boosting their mobiles sales, the lingerie brand uses many different ways to convert. Digitally enabled catalogs and interactive quizzes for mobile users to participate in are especially effective in converting leads into paying customers. After answering a mobile quizz about bras, the mobile user is directed to the stores in time for Valentines Day. Furthermore, there is a mobile chat feature that allows Pink Nation members to socialize with one another or have exclusive access to fashion shows.
5. Know your target audience and stick to it
Since the brand’s conception, Victoria’s Secret have always targeted attractive, affluent and fashion forward females as customers. The launch of a new sports range in 2014 has widened their appeal to health conscious customers as well. Despite a backlash from feminists and plus size models-most notably the Lane Bryant #I’mnoangel campaign, Victoria’s Secret never loses focus of who buys from them the most.
These are the qualities you should be looking for in a digital marketing agency. Alvomedia understands that online marketing should be aligned with your brand persona and there is no better way to achieve this than to place the brand at the centre of your marketing strategy.
Everyday, the digital world is changing. Google, the most powerful search engine in the world, changes their search algorithms to help users find more relevant websites. Digital marketing channels are becoming more fragmented, and the volume of content-both visual and textual-is growing exponentially.
It is a challenge to get your voice heard amongst all the noise. Don’t you wish your brand could rise above the noise and connect with more people?
An online marketing agency that works with your business goals
Alvomedia online marketing agency wants to know what goals you have for your business. Once we gain an understanding of your business goals, we can implement a customized marketing strategy.
A customized marketing plan has several advantages for your business:
It analyses your business competition and the marketing tactics they use
It can find more effective ways to establish your brand reputation
It can allocate your business’ target audience and hone in on the marketing
It can make your marketing spend more cost effective
It can monitor results for marketing campaigns to get the best results
A full service online marketing agency
Alvomedia has integrated teams of marketing professionals to maximize your online marketing campaign. These day, businesses need an integrated online marketing plan with SEO, PR, Pay Per Click, smart analytics, user friendly website design and strategic social media marketing to dominate. Your business success is our success-get in touch with us today.
In need of high quality niche content? Alvomedia digital marketing agency can provide your business with customized niche content that does not compromise on quality.
Our professional online marketers are skilled in researching and tailoring content for different business industries. Effective inbound marketing requires content strategy and we can execute this for you too. Alvomedia’s in-demand writing is exemplary compared to many other content creators. Our writers have an attention to detail and mind for engaging readers. Niche content that is expertly written and interesting will improve your reader’s conversion rates and get you better rankings on the search engines for your niche keywords.
Depending on your niche content marketing needs, Alvomedia offers 3 different packages:
Basic niche content creation (up to 4 pieces of unique niche content-at 500 words each-plus social media distribution at £500)
Business niche content creation (up to 8 pieces of unique niche content-at 500 words each-plus social media distribution at £800)
Advanced niche content creation (up to 30 pieces of unique niche content-at 500 words each-plus social media distribution at £1800)
Customized niche content marketing plan
Niche Content Marketing Services
Alvomedia’s niche marketing services also include:
Articles and blog posts to establish authority in your niche
Writing for your website
To discuss the niche content marketing you require, get in touch with us at firstname.lastname@example.org or fill in our contact form.
Customized niche content strategy
Niche content creation goes hand in hand with a good content strategy. Alvomedia can help to identify the most effective content strategy for your niche content.
Stress free niche content creation
Time is a valuable resource for any niche business;a busy schedule can make content creation difficult. With the help of Alvomedia, you can start boosting your brand reputation through content marketing from today.