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13 Misconceptions About Mobile Application Development

13 Common Misconceptions About The Mobile Application Development

One of the most influential features that have been increasing the growth of smartphones is the significant contribution by the app developers that are leading to an increase the smartness of smartphones.

Hence, without any doubt, one can count technology as one of the leading pillars of any evolving business.

Also, according to various surveys, it is found out that around 66% of the smaller startups believe that creating a startup without the use of wireless technology seems to be a pretty impossible task to achieve.

Hence, on the one hand, the new companies have started appreciating the values of mobile app development to make their business a developing venture, certain misconceptions regarding the same seem to be laying a bad impact on their growth and development of their businesses.

Due to these myths prevailing amongst them, the companies are not only coming up with unfavorable results but also cannot generate the projected Return on Investment(ROI).

And thus, to help you understand these mistakes and work on them, we have come up with a list of fourteen major myths that should be clarified before developing your new app.

(1) All you have to do is develop an app

We have come across various companies that are of the opinion that all they have to do is to build an app and that’s it. Hence, this attitude normally prevails that the mobile applications sell themselves, as long as they are well built and come up with high functionality.

Well, this is only partially correct. One should understand the fact that developing an application is just the beginning. An app would not just be getting hits by placing it in the play store.

Proper marketing of your mobile application can only help it stand out from the rest. Thus, proper marketing would make the world aware of the existence of your application and embark its presence in the play store.

By this way, you can bridge the gap between your application and the targeted audience and gradually generate a significant amount of revenue from the same.

(2) Presuming the mobile application designing an easy task!

Developing a good quality mobile application design requires a good deal of effort, expertise and time.

Just because a mobile application seems to be smaller than the desktop application, it simply does not mean that it is less expensive and comparatively less complicated to develop.

Certain applications, such as gaming applications, demand rich graphics and comparatively more time for conceptualization and development.

(3) A Mobile website is not required if you have a native app

Most of the time a user might need an application program which has been built for use on a particular device or platform.

Native applications are supposed to be installed from the application store( Google Play or Apple’s App Store).2

Their development has been made specifically for a single platform and can be taken full advantage of various device features such as the camera.

(4) Why would a small business not need an app?

Is your business missing out the essentials to create a rapidly growing marketing platform? The scenario today is such that many businesses seem to be pretty unsure of coming up with an application for themselves.

Well, they should understand that to be ahead in the competition, the businesses must look forward towards the mobile application development.

This is going to help them reach out to their marketing goals faster and at a high success rate.

(5) With consumers becoming mobile, there is nothing much to be achieved

Mobile these days is being taken as the major medium of choice for everything, be it browsing, researching or even shopping.

Businesses need to be aware of what the consumers would be wanting and how the companies would make mobile development the major priority to reach the customers.

The mobile and the Mobile developments have necessarily become important for various organizations.

A long-term comprehensive strategy for mobiles is required for the additional projects associated with mobiles.

Hence, it is high time that the businesses must plan a strategy that is long-term to support the building of applications that would allow a better experience for the users and also enhances mobile excellence.

Certainly, the myths prevailing about the mobile applications create issues for many organizations.

As we know, the business apps would take a long time to generate profitable results and the ultimate key to this (coming up with a required mobile platform) is to develop the code and also the backend services that would result in the integration of speed.

(6) Settling up for iOS is sufficient

Of course, one cannot deny the fact that a single platform surely cannot fulfill all your development needs.

Certainly, the most important factor to decide the right launching platform for your application is your set of targeted audience.

For example, if your aim is to target the mass market, the application has to be built for both Android and iOS.

(7) Shifting towards getting as many installs as possible!

One can simply not deny the fact that most of the app marketers would focus on the quantity rather than the quality.

A large number of businesses try to drive away a large number of installs as quickly as possible.

Also, it is considered that with such a kind of approach, you might add up the volume, but many of the users might turn out to be of poor quality when this set of approach is taken and hence it cannot help adding anything to the business.

(8) Observing and Analysing the user’s pattern

What can be an easy way to enhance the growth and productivity of your app:

The user pattern differs from user to user.

So, in order to develop the productivity level, one may need to analyze and keep an eye on your user’s pattern and his behavior, that is his way of going through the app.

A perfectly planned application that duly noted down the amount of the active users of your application can significantly mark the growth and the progress ratio of your mobile application.

(9) Comparing the new ideas with the pre-existing one is not a good idea from the developer’s point of view

One of the major challenges of developing a new mobile application is good maintenance of exclusivity and switching the customer loyalty of the existing applications.

Hence, the developers must strive to recognize the niche opportunities and also deliver effective and highly efficient business solutions.

(10) Any app when submitted to the app store gets approved

The app store is often a neglected aspect of native mobile application development.

Many of them assume that if the app is submitted to the app store, it surely is going to get approved.

However, people should understand the fact that any application will be approved no matter what is totally wrong.

It is in fact not that easy too. You might not be aware of the fact but the app store can add a major roadblock to your company’s mobile application.

(11) Uniqueness is the Central Idea to Mobile Application Development

An idea can only be called unique if no one else has ever thought about it. But then, also the chances of people finding it also turns out to below.

Well, your idea may turn out to be unique but if it doesn’t work out it is of no use and cannot lead any success.

According to a Cornell University research paper, the more unique an idea is, the chances of people identifying them also turns out to below.

Thus, a unique idea must also be surrounded by a mastermind who knows how to turn an idea into a well conquering plan.

(12 ) Failure of apps to store data in Legacy Systems

The Enterprise organizations have made huge investments in various systems such as ERP, Enterprise Resource Planning.

But, as it turns out to be, now they are more interested in developing various mobile apps which are seamless in connecting with various other technologies.

Various backend systems such as Oracle, My SQL and SAP cannot be easily accessed through mobile.

This, in turn, can lead to shutting down the development process or make the mobile applications difficult to use.

(13) Entire details of the Mobile App Development must be discussed

Customers might hesitate to contact various mobile app development companies because they might feel the need of keeping total transparency over various details.

Whereas, the programmers might have a creative mind and can surely bridge the gap for various aspects of mobile application development.

If the customers unhesitantly discuss out the basic requirements and the business goals, that is all their aims and aspirations, the company can come up with applications having better results.

As per the research carried on 100 different mobile app development company in India, around 67% of the companies that had complete details for their client’s projects ended up giving better results.

Thus, if all the misconceptions and myths are cleared, then nothing turns out to be more important than developing an application for one’s business.

 

Author Bio

Aakash Soni is the operational head at Auxano Global Services, leading mobile app development company headquartered in India. His insightful approach and futuristic vision are proven to be fruitful for the clients. Aakash is also known for his energy, which brings motivation for the team and the clients. With a vast experience in Sales, he has established himself as a highly focused product strategist, and even he mastered the mechanism of advanced technologies to help businesses. Bring value addition to your business now, hire dedicated app developers, and see your business thrive.

Author Image ( Gravatar Email Address :- albert.s.watford@gmail.com )

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How to generate more leads with Instagram marketing channel

How Much Does It Cost To Create An App?

How Much Does It Cost to Create an App for iOS or Android Platform?

Nowadays, mobile apps are the new representation of any businesses that really appeals the users around the world towards the business. Using mobile apps for any business can boost the number of existing users as well as potential users.

When people can find your business using their smartphones from anyplace of the world, this can be a genuine showcase of the business. You’ve spent lots of time with the experts and developers of mobile apps or several mobile app development firms for the whole cost that rubs off on you.

Yes, you might be heard about the success of the android app or ios app development. But, the question is:

  • What mobile App development is?
  • Or how much can it be helpful for your business?

Approximately 60% of the companies didn’t have any idea about it. Before releasing your mobile app, you should know about the procedure for effective mobile app development.

Android app development is an essential process and mobile app developers should hold excellent knowledge and skills that help in seamless development of your business application.

But, if you are not familiar with the codes and technological language, then you can hire the best mobile app developers to create your brilliant app. Before choosing any developer or app development agency to create your app, you should ask the quota or cost to create your app.

Breakdown of Android app development cost is an essential part for any businesses whether it’s a medium-size business, higher scale organizations or startups.

You ought not to take risks on the quality when talking about the quality or stability of your app. There are lots of calculators that you can get online to calculate the cost of your mobile app.

You should keep the following factors in mind while you go for the development of your mobile app.

  • What sort of mobile application you want (Business or Personal)
  • Which Mobile App Platform You Want Your App to be developed? IOS or Android
  • How much screens your app needs
  • What kind of features and functionalities you wish to import in your app
  • What are the design terms for your app?
  • Who is your target audience?
  • Here are a few things that mobile app development firms should ask you while providing the cost of your app.
  • How many designers or developers will assign to create your android app?
  • How many resources of the organization will be utilized?
  • Any additional hardware or infrastructure needed for the development of your mobile app
  • Estimating all the factors, the android application development firm computes the cost of the app development.

Native Apps:

Highly established apps that offer great user experience on Android and IOS platforms frequently cost a lot than regular applications. As the app developers work separately, so the cost becomes high.

Native applications certainly cost higher than simply as the app development platforms that you are choosing for the app growth. On average the android app cost can be in range of 15-40 thousand USD.

The cost can be varied as per the features, requirements, and functionalities you want in your app. You can get in touch with one of the best mobile app development firms for the actual cost.

Cross Platforms Apps:

This is an ideal platform to get huge audiences at low down cost. The cost of maintenance for these platforms can be lower in comparison to other app development platforms like –

  1. Experts are simply accessible with CSS, HTML5, or JavaScript.
  2. The similar code can run on various platforms, for example, IOS and Android.

Advanced Apps: These apps are extremely complex as it involves real-time synchronizations, third-party service, animations, and integration also.

Not all the organizations are claiming for the best mobile app development service, you have to choose the ideal one for your business app. Professionals can direct you about the AR & VR apps that are performing well in the market.

When having a great app idea, you only have two alternatives. You can hire a reputed mobile app development agency or work with a dedicated freelancer who can transform your vision into reality.

Android app Development Firm costs a lot than a freelance app developer. Hiring a trustworthy app development company offers you additional benefits to your business.

Working with the reputed organization, you will get several good ideas that can help your app to reach success.

Let’s distinguish few benefits of hiring the dedicated mobile app development organization.

You will get everything under one roof. A professional company has a devoted team of experts with highly qualified knowledge and skills to give you valuable solutions. They will give you creative and inventive solutions to all your needs.

Working with the well-known company benefits you in giving the regular updates of your app through Skype or other communication platforms.

But, working with a freelance developer, you will get your final app and there is no guarantee that it can be hit in the market. Whereas working with the firm, you will get to know what is going on in your app and what challenges the team is facing.

 

Conclusion

So, these are the perfect approach for the app that you are seeking. If you want to know the exact cost to create your android or ios mobile app, you need to consult with a company with all your requirements.

 

Author Bio

Anshul Sharma is a Co-Founder & CEO of a leading Mobile App Development Company “Fluper”. Being a passionate tech enthusiast, He loves to share information related to Android and iOS app development. He believes, knowledge makes you intelligent, and intelligence drives success.

Video marketing tips you can apply for your internet business in 2015

Secrets To A Successful Video Marketing Campaign

Top secrets to making your video marketing campaign super successful

Video marketing is not a new topic of discussion for marketers and business owners. The trend of running video adverts has gained much traction over the past few years and in addition to a good Web Design, business owners now rely on video marketing to gain them more fame.

It has long been known that people retain more of what they watch than what they read or listen to. So what better way to make people remember a message you give them other than to put it in a catchy video that they can’t peel their eyes off of.

What exactly is a successful video marketing campaign?

Video marketing is exactly what it sounds like; the incorporation of a video message into your marketing campaign to increase brand visibility and popularity. With over 5 billion videos being watched every day on just YouTube, and 80% of people claiming they remember a video advert they’ve watched recently, it makes sense that brands have turned their attention towards videos to get the name of their brand out there.

How to get the utmost out of video marketing?

Video adverts might sound simple enough to make but there’s so much more to it than just putting some cool graphics and music together. Making a successful video requires a lot of thought and planning to ensure that it goes “viral” while not losing track of the message that needed to be conveyed. Here are some ways to get the most out of video marketing:

  1. Concentrate on value, not revenue: There is an abundance of marketing content on the internet that talks only money and sales, you don’t

want yours adding to that pile. It is therefore crucial that you think and speaks of the story behind your brand and the value you’re delivering to your customers, rather than just about how much revenue you’re making off of them.

  1. Make it short and relevant: Your video advert long enough to cover everything that you need to say but, at the same time, it needs

to be short enough to not bore your audience. It is assumed that most people will click away from a video within the first 10 seconds. So that first 10 seconds of your video needs to be the most edifying.

  1. Define a purpose: Video creation is a simple task and it comes so naturally to creators that they often may not even think of why they are creating it or what we intend to do with it. So the first step you need to take is to decide what you would like your video to do for your watchers. A video can have many purposes such as creating awareness, highlighting a unique value proposition, establishing customer loyalty, increasing web traffic, etc. Therefore, it is a good practice to pick your purpose ahead of time. 4. Make your video be easy to find:

The video you post should be in a place where people are most likely to go looking for it. Or somewhere your intended clientele spends a lot of time. For example, it doesn’t make sense to leave a video advert on the “contact” page when it should be on the main page. And if someone is browsing a page for recipes, that is the smartest place to put up an advert for a grocery store so that they can find what they lack while looking for what to cook.

  1. Include call to action: When your viewers are done watching your video, they should know what to do next. Is there

somewhere they can get more information? If so, where should they click? Telling people what to do and making access easy for them ensures that the attention you have amassed from them isn’t lost as easily. Tell them where to reach you and where to go next.

  1. Optimize your video for SEO: Tag up your video so that it pops up in search engines more. People seldom go out of their way to find something when another alternative item has already fallen into their laps. So, make sure that the link that falls into their laps is yours. Another massive favor you can do for your video is that you host it on your own domain.

Also, allow embedding so that you can receive maximum inbound marketing links. An extra mile you can

go is to write a description full of relevant keywords so that search spiders find your video most easily.

If done correctly, video marketing can take your business to the top of the chain. It is a method of advertising that has a lot of potentials and since most other brands have already resorted to its use for better brand performance, it doesn’t make sense to stay away from it. So, get into it, and get into it the right way.

How to increase your social media engagement

Generation Y And Their Relationship With Social Media Brands

What Is The Relationship Between Millennials And Brands On Social Media?

Here is an article about six types of millennials – people born between 1980 and the early 2000s, accustomed to technology, the rapid pace of life and new impressions, and how to use this knowledge to promote brands on social media.

The interest in Generation Y has been actively exploited by the media lately, covering this topic from the perspective of marketing and branding to the context of sociology, psychology, and HR.

All while thanks to mass media, many perceived the wrong image of these people. Hello, Dream Reach Media.

Genius and stupidity, self-centeredness and love for one’s neighbor, entrepreneurial skills and infantilism as the characteristic features of Generation Y are sometimes condemned or encouraged but always cause a lively reaction.

We decided to put everything on the shelves: to clarify the controversial points and tell how the theory of generations helps to build their work in social networks.

Fathers and children: a different perspective on the issue of generations

One of the main points on which there are differences not only in the media but even in the materials of significant researchers – the boundaries of Generation Y.

Some say people born from 1980 to early 1990s belong to Generation Y. And those who were born in the late ’90s consider themselves to be representatives of generation Z. Others are pushing the boundaries to 1985-2005. In search of the truth, let us turn to the source.

Generational boundaries are clearly defined and justified by the so-called generational theory developed in the early 1990s by the Americans Neil Howe and William Strauss. Later this theory was adapted for other countries.

According to the theory, the “duration” of one generation is 20-22 years. Every 20 years, a new generation of people appears, whose values are fundamentally different from those of their parents and grandparents.

It is interesting to note, that the change of generations occurs only four times, forming an 80-year cycle.

Four generations in the cycle change like seasons and repeat themselves again. This has been happening for many hundreds of years. Howe and Strauss’ research describes this pattern from the end of the 16th century – the time of the birth of the United States – however, researchers claim that this pattern was relevant long before that.

The 80-year cycle represents four archetypes of generations:

  • Artists
    • The personality of Artists is formed in the epoch of reaction and strict authoritarian control by external forces, be it the authorities or parents.
  • Idealists
    • Idealists grow up in an era of economic upturn and stability
  • Nomads
    • Nomads are at a time when the wind of change begins to blow and old values are crumbling.
  • and Heroes
    • appear in crisis to create a new world on the ruins of “old life”. As Franklin Roosevelt has said, some generations have been given a lot, and from others, a lot is demanded.

different type of Millennials

What kind of archetype does Generation Y belong to?

Heroes of our time

The archetype “Hero” in the 20th century was embodied in two different generations. This is the so-called “greatest generation” – people born from the 1900s to 1920s.

“Heroes” in the literal sense of the word, protecting, changing, building a new world. Born in an unstable era of power shift, revolution, global upheavals, the representatives of “The Greatest Generation” went through at least one war.

After 80 years, the cycle was repeated. Heroes of our time – Generation Y, or Millennials.

Coworking, smoothies, startups, beards, seals, that is.

The archetype “Hero”, of course, manifests itself differently than 80 years ago. The heroism of Generation Y is in the denial of authorities. In believing in oneself and one’s abilities.

“I’m not ready to spend tens of years on boring work” attitude.

Dynamic, thirsty to know the world. In the prevalence of spiritual values over material ones. In the entrepreneurial spirit.

Millennials grew up in the period of epochal changes: liberalization, globalization, the rapid development of digital technologies, the rapid spread of the Internet and the global financial crisis(es).

Hence the readiness of millennials for change, disbelief in long-term prospects and denial of authority.

Cynicism, self-confidence, infantilism, and optimism: the Millenials experienced a period of relatively stable 2000s.

The information revolution makes young people free and confident. Technology allows one person to compete with big organizations: hackers are against corporations, bloggers are fighting newspapers, terrorists are fighting with states, YouTube users are fighting film studios, and application manufacturers are fighting entire industries.

The Millenials are immune to advertising, and traditional marketing tools are less ineffective.

Generation Y does not watch TV, hardly listen to the radio, do not dream of working in a bank, and do not believe in propaganda.

Five years later, Generation Y will be at the most active age (purchase power-wise). It is they who will produce the lion’s share of GDP, spend money on quality clothes, travel, invest in the education of children and get involved in the mortgage.

A business that will not learn how to communicate with them will be out of competition relatively soon enough.

Different Types of Millenials

The situation is complicated by the fact that there are a lot of Generation Y people and they are different.

Millennials are considered to be the most diverse generation in history. Hence the contradictions in their characteristics.

Today there are 17 MILLION Millenials in the UK and 72 MILLION of them us in the US.

It is obvious that, in addition to the common features inherent in the generation as a whole, we can also highlight some features by which it can be segmented.

In 2012, The Boston Consulting Group conducted a study called ‘The Millennial Consumer‘. Four thousand Millenials between the ages of 16 and 34, as well as older generations,  took part in the study.

Not surprisingly, the answers varied among different ages, social status, income, and gender: their attitudes to technology, communication, media consumption, and marketing.

The result of the research was the selection of 6 types of Millenials. Distinctive features of social behavior formed the basis for the conventional names of these types:

  • Hip-ennial;
  • Gadget Guru;
  • Clean and Green;
  • Oldschool;
  • Millennial Mom;
  • Anti-Millennials.

 

Who are the different segments of Millennials in the USA?

 

Each of the above has its own peculiarities of online behavior. Let’s go in order and find out how with whom and what is better to talk.

Hip-Ennial or “Knowledgeable”

The global insight of this audience sounds like “I can change this world”.

But they say much more than they do. Among the “Informed”, girls dominate. In social networks, they are very active, and they prefer to “like”, “share” and comment rather than write their own thoughtful (or not so) texts.

“Informed” is a very fertile ground for the spread of all kinds of viral activities. For example, from charitable organizations. Remember who most often repost calls for help for dogs, grandmothers, and children among your friends, and you will find a bright representative of the “Informed”.

Gadget Guru or Advanced

“It’s so great to be me!” – is immodest, but they really think so.

These guys (well, mostly guys) want to be independent, make good money and buy cutting-edge gadgets with that money.

That’s right, the main thing is not to be driven, but to lead by yourself. You create most of the content on the web, trying to emphasize your success and follow the trend. And you will be especially pleased if the brand will demonstrate a special personal attitude, will listen to your advice and will communicate with you.

And even better, if among your friends there will be an “evangelist” of the brand and will tell about the most secret novelties and share the promo code.

Millennial Mom or “Moms of Millenials”

“I like to do sports, travel and spoil my child.”

Millennial moms are very active. For them, the child is not a reason to stop self-discovery, but, on the contrary, a driver of personal growth and development. As for the behavior in social networks, they find enough time to produce tons of content.

However, the topics they are interested in are limited to a very clear circle: travel, health, family, education. Politics and economics do not interest the “Mom” archetype until some events start to affect them directly.

Millennial Mothers is a very interesting audience that spends X2 money on itself and its children. If you want to reach them, try to get them to communicate through their reputable bloggers and celebrity moms.

You can communicate directly with them, but it will make an effort to earn their trust.

Clean and Green or Green and Fluffy

“I care not only about myself but also about the world around me”

We called them “Green”, which is the absolute truth, and “Fluffy”, which sometimes does not quite correspond to the truth. Because sometimes they can be quite belligerent.

It’s worth the trouble of being alive, ready to pick up the wave and get involved in the scandal on Facebook pages. The Greens won’t trust you until you prove that you’ve actually reduced emissions. Hello, Volkswagen.

If you want to consolidate the audience of the Green People, give them the opportunity to work for you for free. Let them bring batteries, come up with a recipe for a new dish or tell their friends what a good job they are doing.

Anti-Millennial

“I’m too busy with business and family to think about anything else”

Yes, they don’t care about politics, ecology and public organizations, and at the same time, about your Facebook.

Of course, they use the Internet, maybe they even have profiles on social networks, but they are, as they say, “empty”: a picture instead of an avatar and 10-20 friends.

If your product will interest these harsh guys, they will subscribe to it, but do not expect much involvement from them.

Old-School Millennial or Conservatives

“Social networking is too impersonal, and let’s get together and have a coffee!”

These are Millenials who just pretend to belong to Generation Y. Well, they like live communication, do not feel comfortable in social networks and do not understand how to call a taxi through the application.

Editor’s note: do such people even exist?

Maybe some of them even have a home phone and TV (lol)

If your target audience is Conservatives, try to use the classic media – TV, newspapers, magazines – more, otherwise, there is a risk that you will not reach them at all.

To sum it up

As you can see, six groups of millennials are quite succinct in describing the main types of people who are now between the ages of 14 and 33.

Generational theory is most useful in two cases:

  • first, when you are looking for a consumer insight for your target audience,
  • and second when you want to set up a dialogue with the audience through social networks.

Simply describe the target customer as accurately as possible and without illusions. Then find the definition that he or she falls under. Many answers will come by themselves.

Over to you.

BTW, are you interested in some practical ways to address the Generation Y?

If so, I recommend checking out 7 steps to optimize your website for Millennials

 

Authors bio:

Dmitrii B. is the CEO and founder of GRIN tech – a full-cycle digital agency doing design, marketing, and development alongside white-label agency & media outreach solutions.

Effective techniques to drive traffic through social media platforms

The Importance Of ORM In 2019

Why Online Reputation Management is important in 2019

Even a few years ago your company was fine with a simple website, email address, and a valid phone for the customer support. Now, with each day, consumers are becoming techier, and their tech habits have already gone multichannel. As a natural course of action, the inbound marketing channels have had to adopt the trend accordingly.

When the reputation of your brand is concerned, it’s your responsibility to manage all the different profiles and properties that range from websites, micro-sites to various social networking platforms. Online Reputation Management has become an inevitable part of all the new age organizations.

The importance of online reputation study

From the above statistics based on the Local Consumer Review Survey conducted by BrightLocal, we have found some crucial facts-

More than 80% of the consumers put their faith in online reviews

Having a good number of positive reviews makes more than 70% consumer trust in a local or online business.

These days almost 90% of people read and trust online reviews.

50% of the consumers blindly rely on businesses that have at least four stars ratings.

Based on a survey done Clutch, we can see the fact that 100 out of 224 digital marketers put their time and financial resources for building a good Online Reputation Management for the success of their business.

42% of all the significant enterprise mobility solutions monitor their ORM regularly.

More than 80% of the consumers check the reviews on social media platforms to get an idea about a product or service before purchasing.

An organization can expect to experience almost 25% growth in sales by investing in their Online Reputation Management.

So, now you must know the nine crucial reasons why you need to focus on Online Reputation Management for your local or online business-

  1.    Acquire New Clients or Customers For Your Business:

When it comes to maintaining the right image for your brand, social media discussions, Press Releases, Reviews, Forums can have a substantial impact on the overall image of your brand.

By taking active participation in reputation management, you can reach new people and turn them into your potential clients or customers.

  1.    Your Brand’s Online Reputation Directly Affects The Buying Decision Of Your Customers:

When it comes to influencing the buying decision of a consumer, your online reputation score plays a pivotal role. Even a few days ago, consumers used to believe the word of mouth of your brand’s advertisement but, things have changed now. These days consumers highly rely on online reviews when it comes to purchasing anything online.

  1.    Gives You A Chance To Make Things Right:

There’s no reason to cry over the negative feedback provided by your consumers. Instead, you can use it positively for your business. How? Use the negative feedback to know the areas of your service or product that you need to improve. Try to build a healthy conversation with your customers and offer them improved products or service. This approach would not only turn the negative feedback into positive ones, but at the same time, it helps you improve the quality of your service or product.

  1.    Helps You In Retaining Loyal Consumers:

When you are engaging with the conversation about your brand online, you have a fair chance to make your present customers or clients feel delighted. Whether someone is talking about your business positively or negatively, ORM always gives you the room to improve the relationship with your consumers and provide a positive boost to your brand’s image.

  1.    Word Of Mouth Plays A Major Role:

No wonder social media platforms are the ideal examples of how words of the month can build or kill the image of the smaller brands. The ORM ratings depend entirely on the customers as everyone has a different perspective. But, if your customers write their experience with your organization, it can affect your brand’s image in a meaningful manner. This is the reason why most of the consumer-oriented businesses focus on getting positively written reviews from their consumers.

  1.    Keeps Your Brands Away From Social Media Crisis:

By closely monitoring your online reputation and focusing on anything with a negative emotion of your customers, you can stay away from the potential crisis in the future.

With the constant evolvement of Social Media, it’s not uncommon for a casual complaint to go viral. This is the reason why if anything is posted negative about your business or service, you should be the first one to find it.

  1.    Online Reputation Remains Forever:

You are what people say you are.  You may not live for the next 100 years, but it’s your reputation which is going to live for long. If a customer has said something wrong or harmful about your business, it’s going to be there for a long time for sure until you make an effort to change it or overrule it. This is precisely where ORM comes into the action. Establishing a sound ORM system helps you build a healthy relationship with the consumers and change his/her negative feedback by providing a better quality of service or product.

  1.    Establishes Good Relationship With Publishers and Influencers:

Some of the people discussing your brand may indeed have a broad audience and significant influence. By engaging with such people, you would be able to cultivate a great PR opportunity.

 

Wrapping Up:

Always remember one thing that online content circulates rapidly. This is the exact reason; as an online business owner, you must be aware of what’s being said about your business online. Establishing the right Online Reputation Management approach will always help you to know what consumers are saying about your activity on different social platforms and keep them happy by catering to their needs in a proper manner.

what is the value of publishing business blogs?

5 Reasons Why Your Website Visitors Are Not Converting

5 Reasons Your Website Visitors Aren’t Converting to Customers

With internet use growing rapidly around the world, your website is the perfect place for you to boost sales.

But as we all know, traffic doesn’t automatically lead to sales. You need to have effective conversion strategies in place for this to happen, which most of us measure with the famous “conversion rate” statistic.

But, as you might suspect, this is much easier said than done. The average conversion rate across all industries is just 2.35 percent, with the best of the best converting visitors at a rate of just 11.45 percent.

These low figures shouldn’t discourage you, though, for while the average conversion rate is less than 3 percent, the top 25 percent of businesses convert at around 5 percent.

This means that a modest increase in your conversion rate can take you from the middle to the top of the pack rather quickly. And making this type of improvement is not as daunting as it seems.

So, if you’re having trouble converting website visitors into customers at the rate you would like to, then consider the following things that might be holding you back.

Lackluster Calls To Action

Calls to action (CTAs) are the backbone of your conversion strategy. These are you direct pleas for people to do something, and if you don’t nail them, then you’re going to struggle to convert people.

So, then, what makes a good CTA? Here are a few things to keep in mind:

  • It’s easy to find. Don’t make people work even the slightest bit to find your CTA. Put it front and center and make sure it pops from the page without being too gaudy.
  • Make it a button. Buttons are fun and exciting, and they do a better job at converting people than a generic link.
  • Use clear but inviting language. “Buy it now” and “get it now” are certainly ways for you to be clear, but these are considered to be “high friction” because they put people in a position where they feel obligated or pushed, and this usually causes recoil. As a result, go with something like “Get your free proposal now” or “Sign up for a demo today” These are clearly inviting action, but they do a better job at making clicking feel like the user’s idea and not yours.
  • Don’t be generic. Ideally, you’re offering something unique, so your CTA should be more unique than “buy now!”

It’s easy to think this stuff doesn’t matter, especially if you feel good about your product. But many business leaders who think this way leave money on the table because they don’t see how their CTAs either push people away or don’t create enough urgency to be effective.

Poorly Communicated UVP

Successfully converting people into customers means clearly communicating your Unique Value Proposition (UVP) to everyone who comes to your site.

In other words, what do you do that’s different than everyone else? And how is going to impact the lives of your visitors?

If the answers to these questions are not abundantly clear on your landing pages, then your conversion rates are going to be lower than you want them to be.

Remember that you only have about ten seconds to catch someone’s attention when they land on your site. So if you are making people wait to find out what they stand to gain as a result of landing on your page, then you can expect them to bounce before they’ve had the chance to spend even a single penny.

Misaligned Content

Another conversion key is making sure you’re giving site visitors what they want from you.

This involves making sure your content aligns with where your visitors are on their journey, and it’s part of the reason why it’s so critical you have an intimate relationship with your customers.

For example, if you’re bringing in people who are still in the initial stages of buying something, i.e. they’re shopping around and informing themselves, but your content is very much “buy now,” then you’re probably going to struggle with conversions.

If this is the case, then you have two approaches you can take. The first is to switch your strategy and start targeting people who are further along in the sales journey.

This might mean going after different keywords, or it could consist of targeting different groups on social media. Either way, the idea is to try and get different people to your site, or, in other words, you’re trying to attract people ready to spend some money.

The other option involves playing a longer game. If someone comes to your site looking for information, then give it to them. But perhaps make use of a popup or another CTA asking them to sign up for your newsletter.

Make sure they know what they stand to gain from signing up: more information about the topic they’re researching.

And then once you’ve gotten them to join your list, you can use drip marketing and other email campaigns to get them back to the site when they are further along in the journey and ready to spend.

Of course, the second strategy is going to take longer to produce returns, so keep that in mind when deciding which approach to take moving forward.

Unconvincing Copy

Copy is everything, and don’t let anyone ever try to convince you of anything else.

Obviously you need to have good products, too, but copy is going to be the difference between your page being inviting and convincing, or dull, pushy, and uninteresting.

Unfortunately, there is no tried and true method for creating good copy. If there was, then it’s likely a lot of us wouldn’t have a job anymore.

But what you can do is start testing things out. For example, you can run some A/B tests using different types of copy to see if one form produces better results than another.

Consider making changes to tone, voice, style, sentence structure, sentence and paragraph length, word complexity, and anything else you can think of.

This will help you get a better idea of the types of content that resonate well with your audience, and then you can use this information to adjust your content so that it’s more effective at converting people into customers.

Confusing Site Design

We must always keep in mind that web users have short attention spans. If they aren’t immediately satisfied with a page they’ve landed on, then they are going to leave.

It’s that simple.

A confusing site design will cause people to click away almost instantly. People don’t want to have to work for the information you are promising, and they are even less inclined to put extra effort into spending their money.

As a result, make sure people can easily and intuitively click around your site, and also ensure that it’s easy for them to get back to you money pages should they spend time reading elsewhere.

This also applies to CTAs. Place them towards the top of the page, and make sure they are isolated and clear. Burying these important phrases deep in your content is only going to frustrate people, and this will keep conversion rates maddeningly low.

Trial and Error

The tactics discussed here will certainly help you improve your conversion rates. But be aware that this is very much a business of trial and error. You can’t really know how people will react to something until you present it to them.

However, doing this will allow you to learn more about what works, which will provide you with a clear marketing strategy for improvement moving forward.

About the author: Amber Johnson is a writer who specializes in digital content. She knows the power of content marketing and the importance of capturing the imagination of potential customers.

Blogging for business tips

How Can Email Marketing Influence Your SEO Ranking?

7 Successful Ways Email Marketing Can Help Influence Your SEO Ranking

Not everyone is knowledgeable with the connection between email and SEO marketing. After all, the search engines don’t crawl or rank individual emails sent, and just because you have a large subscriber link doesn’t mean your website will rank higher.

BUT, effective email marketing strategies is a great tool to keep your audience engaged, also wielding traffic in ways other marketing strategies can’t do. When using email correctly, it can enhance your SEO initiatives!

But the question is: How does email work with SEO and influence your ranking, for better or worse? I’ll be showing you the different benefits and successful ways good email marketing strategies influence SEO rankings.

Seven Ways Email Marketing Influences SEO Ranking

Email marketing is usually used to increase engagement and encourage people to follow your call-to-action. But if you can use it more creatively, then you can get more out of your strategies and improve your SEO ranking as well.

How does email affect SEO rankings? Here are the seven ways how:

  1. Personalizes Your Email Content

High-quality is crucial in both SEO and email marketing campaigns. But for email marketing, your content needs to be personalized, catching the attention of the right audience. Sure, you can blast advertise new content across social media, but it won’t be relevant to everyone who sees it.

By sending personalized content to email lists based on their demographics and interests, it increases the chances of email receivers to follow your call-to-action. And of course, this would amplify even more positive SEO ranking results. So when trying out a new email campaign, segment your email lists and make it even more targeted and relevant to the right people!

  1. Improves Your On-Site Engagement

You aren’t able to send dozens of emails on a certain keyword and hope that you can rank higher for that certain term. But with helpful marketing resources and a campaign, it can help attract your searchers for different terms.

While email doesn’t help your website rank higher in itself, emails with incentivizing comments and efficient sharing can get your website moving up through better engagement on your website.

You can do this by encouraging your target audience interested in specific niches to check your blog articles related to such topics. Send a mass email sharing the informative webpage and encourage them to read and leave a comment, or to share the page.

This can help gain more viewers and significant traffic to your website, and more interaction can equal better rankings.

  1. Creates a Content Hook

Email marketing is an excellent way to have your audience read posts and share your content! But besides getting the reader’s attention, you can actually encourage more engagement with more content pieces.

By using email campaigns to promote your different social media accounts, it can have you grow your following organically. This can lead to more promotion of your other content pieces, which results in better SEO rankings from the views, shares, comments, and other forms of interaction. All you need to do is to encourage and mention your other website accounts!

  1. Maintains Highly-Engaged Email Lists

You don’t only get to create relationships with your target audience and customers through social media. You can also do so with a good email marketing campaign, keeping your contacts and email lists engaged. These are the people that would actively open and read through your emails, even interacting with the content later on.

It’s possible to work on your email list and create the right content to get loyal and engaged email subscribers to follow your call-to-action. With highly engaged email audiences, the more they’ll follow your call-to-action, checking your website and content for new updates, thus improving your SEO ranking.

  1. Boosts Your Engagement With Call-to-Action

The personal nature of all emails makes it a suitable place to add your call-to-action. That’s why you probably notice a lot of email newsletters from different brands having the compelling CTAs, which can bring you and other subscribers to their website to interact.

With a good email marketing strategy and effective CTA, you can have your email subscribers do the same as well. Encourage customer reviews after they’ve transacted with you, more comments on your social media or content, and even use segmentation in the long run to target active contributors!

  1. Reverse-Engineer Keywords

When reverse-engineering keywords, you’re thinking of the words your target audience searches online as you create your email newsletter. You’ll need to incorporate such keywords which help with your email and SEO campaigns.

By incorporating such keywords to your emails, you place in phrases people are thinking of rather than one best phrase. This will give people an idea to search for such phrases online or to check your website to learn more about it.

  1. Gives Your Content a Second Life

Your emails have a bit of your content in their inbox, so it’s time to take advantage of it as much as you can. You’re able to put in blogs or small tidbits of information on emails, or even creating smaller batches of emails as your blog posts.

Besides that, you can put these emails as an archive accessed from your website got to give access to people on your email content. This encourages them to subscribe and learn more from your emails, too!

 

Wrapping It Up

Now a lot of business owners and marketers realize just how beneficial email marketing is. From increasing engagement down to improving your SEO ranking, efficient strategies can bring success to your business and online presence. You just have to become more knowledgeable on who you’re sending it to and what kind of emails you’re creating.

Hopefully, this article on email marketing encouraged you to begin strategizing and taking advantage of emails now. So don’t wait any longer and begin learning more about how email marketing works from reputable companies like SketchCorp. Brisbane now!

If you have any questions or want to share your own experiences with email marketing, do comment below. Your thoughts are much appreciated.

Tips for business branding with video on social

Big Data And Your Digital Strategy

How Big Data Can Help Your Digital Strategy

Digital marketing is a diverse field that requires carefully vetted strategies to build and grow your online brand. However, with recent leaps in technology, digital marketing is becoming less dependent on human decisions. This is where big data steps in. Big data refers to the study and implementation of big, complex datasets instead of human intuition and experience. These complex datasets help in generating insights that can be used to make better business decisions and develop high-end strategies that predict future prospects. This directly compliments the quality of different digital marketing practices and how they affect the end consumer.

With the increase in the number of outputs and new diversity customer characteristics, companies now need to process a massive volume of structured and unstructured data to start marketing campaigns. This data is cannot be processed through traditional software techniques and database systems.

Since many marketers use Google Analytics and similar data tools to track their website’s progress, they will understand the imperative of big data for the betterment of their digital marketing efforts. In this article, we will share 3 ways how the big data can help marketers in getting the better of Google, design better products and create targeted content.

Building Responsive Marketing Campaigns

Big data is a key determinant in finding relevant information about customers, learn their core needs and then use it to develop content that is rich and informative. So to understand how it works, you must study its chain of procedures. For example, cookies collect information about customer behaviors from websites. These applications use customers consent to collect information and generate personalized, processable data.

Compared to aggregative advertising techniques that were popularly used in the past, campaigns that use big data are more effective, and accurate. The best thing about big data when designing a marketing campaign is that it eliminates the guesswork out of the process. Marketers can use that effort in building buyer personas, determining different purchase patterns, identifying customer behaviors, predicting upcoming trends, and how they tend to influence them in the future. This will improve targeted campaigns and develop several KPIs that could be vital to a business future strategy. For example, big data can help identify demographics within a target segment. It can be conclusive from big data that middle-aged women are more likely to respond to emails, engage in bargains and use coupons. This can be a major breakthrough from the sales point of view.

Although big data is a great solution for improving digital marketing campaigns, it cannot work all by itself. To make it work at its best spectrum, you must use analytical tools so the data you get derived valuable conclusions. This gives online brands the actionable insight they need to make informed decisions in an efficient manner. A good analytical tool makes unstructured data easily accessible such as cloud storage, log files, social media data, emails, and websites. Moreover, it should able to effectively perform attribution tracking, funnels and third-party testing, real-time analytics, and different integration tasks.

Developing More Effective Pricing Decisions

In most companies, the conventional approach for pricing products and services involves core factors such as product cost, perceived value, competitor pricing and demand of the product. While this traditional approach has worked well for many companies so far, big data offers a lot more than just profit margins. With big data, you can easily increase the sales volume of your products simply by adding other key factors also play a part in the purchase decisions. This allows brands to build more vibrant pricing strategies that take into account all factors that influence a buying decision. This can include data from completed deals, performance-based data, incentives, and other metrics. Big data is all about lock and key performance, especially in B2B sectors where every product/service requires a unique pricing approach for digital marketing.

However, there is also plenty of data that often gets sidelined during pricing decisions. This has a major role to play in big data. General economic information and customer preferences are equally important in big data as any other information. The goal is to use this unstructured data and derive valuable insights. In a typical marketing stratagem, it may have to consider any special products the customer has frequently purchased, their disposal income, what is the affordability threshold of that customer segment, and macroeconomic indicators such as GDP, exchange rate, inflation rate, and interest rate of the country/region. This will not only engender precision, but stimulate the automation phase since the processes will start to become less reliant on assistance.

Showing Individualized Content to Visitors

Another major leverage big data will give online marketers is the ability to serve customized content to their target audience by tapping into their knowledge base and identifying the ideal type of content to engage every visitor differently. A great example is Netflix that uses AI and big data to give its visitors individualized recommendations from the shows and movies they watch. 80% of what is watched on Netflix is due to AI recommended. The same concept can be applied when designing your website. You can search and examine the pattern of each visitor, from the time they spent on a particular page, to the number of clicks they made when interacting with your website. Using the browsing history, you can show them content relevant to their actions.

This is quite similar to search engines. When you enter a query from a different location, the results that return are based on those geographic preferences. Just as that, your website will function differently to a person who has different needs and preferences. While customized content is slowly entering the mainstream, there is still a lot of work that still needs to be done on it. Many online brands struggle in providing a personalized experience to customers’ due to development constraints. Others fear security concerns. However, it’s a growing domain of digital marketing that will soon meet perfection.

Final Takeaway

Big data has been the subject to a lot of attention recently, not just as an effective tool for digital marketers, but as a key to future efficiency, AI development and automation. With its ability to process massive amounts of complex datasets and advanced information, traditional systems are gradually becoming obsolete. While many organizations have started integrating big data into their digital marketing models, many have yet to follow.

 

Author Bio

Mirza Irfan is a Lead Writer at FME Extensions. He has a passion for helping people find innovative solutions in online marketing and has written numerous blogs on science, technology, digital marketing and business strategy. A writer by day and a reader by night, you can find him on LinkedIn.

Why you should hire SEO consultants

How To Rank High Competition Keywords On Google

Ranking High Competition Keywords On Google

If you want to know how to rank for specific high competition keywords in Google I’m going to go over everything you need to know. I’ll show you all my best tips and tactics to boost your website’s rankings in the SERPs.

You need to succeed online and if you run a business you probably want to be found online for what it is you offer. In that case you’re definitely going to want to show up at the top of Google searches but what exactly does it take to get there?

There’s a lot that goes into proper SEO including what you put on your pages itself. How do you structure your pages, what content do you put on your pages and etc. Going into 2019 it’s still really important to have a lot of good external signals to your site which means backlinks.

Alvomedia backlinks are strong signals for good SEO

Earn backlinks or build it the proper way

A backlink is just any time another website links to your site but the other thing you have to know about backlinks is they are not all created equal. Some come from really disreputable spammy sites and some could come from Forbes. On top of that some links are actually called nofollow links which means Google knows not to really count them- they can still help in some ways but they really aren’t counted in the traditional way that Google normally counts a link.

One of the biggest factors that really makes a link help you rank for a certain keyword is the anchor text or the words on the other website that link to your page or form that hyperlink. In this case it would be the words ‘click here,’ and I think the reason it’s such a big signal is simply because that really shows Google what your page is about. Not only are they seeing that keyword on your page but hey this other website thinks your page is so much about that topic that that’s the words that they chose to use to link!

Lots of SEO experts as well as Google themselves kind of go on record saying anchor text isn’t really that important anymore… I think it’s just because they don’t really want you to manipulate it. But so many tests have proved otherwise it is still a very important ranking signal in 2019 so you’re definitely going to want to pay attention to it. That sounds easy right; just build a bunch of links with the right anchor text for the the terms you want to rank for? Not so fast there’s a catch! Google really hates being manipulated and they don’t want anyone to actually go out there seeking links. In a perfect world for Google they want every link just to be earned.

Back in the day Google was not super smart about this tactic so you would just go out and get as many links as you can. Then you would just optimize the anchor text to be the keyword you want to rank for and you were good to go. Since then Google’s rolled out the Penguin update which basically seeks this kind of thing out and analyzes anybody with too many links that say the exact same thing. It looks unnatural like you had something to do with those links rather than a bunch of site owners just liking your content and naturally sharing it. Think about it if 10 different web sites were all to link to your website what are the odds that they would all use the same keyword phrase when linking to your site? Let’s say you’re a pet grooming business, I bet some would use pet grooming salon in your city the name of your business itself or the actual website address. What wouldn’t happen is all 10 of those websites using the same phrase pet grooming salon and London. It’s unnatural and Google’s just going to slap that down. The problem is, if you ever want to rank for a keyword, you do need some of these exact to match anchor text links but you can’t be too aggressive about it.

There’s an art to anchor texts for safe link building

In light of Google Penguin update how to build links safely

I’ll show you the plan I use to figure out how many overall links you’re going to need; how many should be exact match anchor text and how you can go about building them safely.

The first place we’re going to is Keyword Finder. Now, I’m assuming you already have the keywords that you know you want to be found for. If not, I do have a blog post about SEO keyword research that shows you how to find the keywords you’re going to want to use.

Assuming you know the keyword you want to rank for and you’re signed up for Keyword Finder, go ahead and get started.. so let’s keep going with the pet grooming salon in London example. Let’s just type that in there, and what we’re paying attention to are the competition. Basically it’s going to show you these are all the guys that are showing up in the Google search right now for this term pet grooming salon in London, and it shows you the top 10. The name of the game here is just to do a little bit of spying and see who’s here and how likely you are to beat them.

Right at the top we have Yelp- this is very common especially for service based businesses you’ll see the Yelp listings at the top quite often and it’s going to be pretty hard to beat Yelp. There’s no sense to beat Yelp in the term pet grooming salon in London because they’ve got a really high domain authority. What I would want to focus on right here is the top ranking website for London local pet grooming salon, and find out its domain authority. Also find the website’s page authority and citation flow, trust flow. What you really want to look at is the number of links on your competitor’s website and click on them to see all the backlinks they have. Sort out the valuable do follow links, not the nofollow links which are more just standard directory links that don’t do as much good. Now we have a much clearer picture of what exactly your competitor’s do follow links are. Now find out the anchor text as well.

Look at your competitor’s anchor texts and see what they are ranking for. See how many exact match anchor links and if they are over optimised, just know that they could get into trouble with Google for it. When building links, you need to drip them out a bit so they look more natural and don’t build too quickly if you are a new site. If you’ve been around awhile and you already have a lot of links you can probably go a little faster but if you’re brand new it’s going to look really suspicious and shady.

Build links slowly and don’t over optimise!

In week or month one, you’re going to want to focus on basically these trust building links so these are mostly going to be nofollow. They’re going to come from mostly your social profiles and directories. Then in a week or month from there, you can start going for those more Authority links. You’re going to want to move kind of slowly and cautiously. Go for more naked URL so that’s basically just the website address-of your pet grooming salon in London, as well as branded anchors.

Branded anchors would be the name of your business- so if your pet grooming London company is called Perfect Paws London that’s what you would want to use as well and basically you’re going to want to try in week or month two to be building around 20% of the total links you need. Moving on to week or month three, you’re going to continue with those Authority links. You’re going to go for more branded anchors again because that’s your company name. Now you can start by trying for one or two exact match anchors so that’s the keyword phrase you want to rank for in this case pet grooming salon and London. Go ahead and do a couple of those and then do some blended so you’re blending your business name with the key word so would be Perfect Paws salon in London. In this time frame, you’re going to try to build out around 30% of those total links you need. In month four through six, you’re going to want to build in those last couple months with a variety of links. First try to find some related or synonyms to your keyword phrases and use anchor text based on that you know this might be something like pet grooming service in London or best pet salon in London, something like that. Then you can go for a few more exact match keyword phrases and then go for some more of those blended so that would be again be the brand mixed with the exact match.

You want to spread that out getting that remaining 50% of the total links you need and you’ll definitely want more exact match to links than your competition has but here’s the catch- you need to keep those two under 30 percent of your total links. If your competitor has seven exact match links you want at least eight exact matches plus a variety of 18 additional links you know these should be naked URLs branded with your company name, or synonym keywords and related keywords and you might even want more. You also want more total links then your competition.

You need to not only beat them in the exact match links but also beat their overall link numbers. It really depends on your competition level- you may have very little work to do or you may have quite a bit of SEO work to do as you research your competition. It may look like they’ve got way too many optimized anchor text links back to their site- but you don’t want to play that game because Google get smarter all the time. They’ve got new algorithms all the time and you don’t want to be caught with your pants down when they finally do the algorithm update!

It’s really important to do things the right safe way.

Pay attention to the quality of the links

So what about the quality of the links?

You’re definitely going to want to seek out good opportunities not spammy ones, so I want you to focus on websites with a domain Authority of over 20 and a trust flow score of over 15.

Keyword Finder will show you those scores when you’re researching a website. I will warn you that if you submit guest posts for links, those methods do make it kind of hard to control the anchor text that links back to your site. Since you’re dealing with other websites and their editorial guidelines so to get the exact match anchors might be a time-consuming process. You should probably outsource your backlink building.

The good news is you can control that anchor text with the links that a link building company can build for you. I recommend getting their links packages and ask questions about the anchor texts and whether they have control over that.

What is effective in email marketing in 2019?

Email Marketing In 2019-What’s Effective?

Effective Email Marketing In 2019

I’m going to show you all my best email marketing tips for 2019 and if you want to transform your website into a customer or lead generation machine, I’ll show you the best email and digital marketing tactics and secrets to get there. Let’s get started:

A new report show that for every dollar a company spends on email marketing they make about forty four dollars in return which makes that just an incredibly profitable marketing tool. As with any marketing channel things change and shift over time. Things that worked last year won’t necessarily work this year so in this blog I’m going to give you my six best email marketing tips that are working effectively right now in 2019 to really help you keep that relationship alive over the course of someone deciding to get on your email list before actually becoming a paying customer.

Minimal design in emails are best!

The first thing I want to talk about is simpler or no email design– so every time I’m putting together a new email funnel for a new client I start getting emails from them of  little screen grabs or email forwards from big companies like Sephora and they say why don’t we do something like this? Of course, I get it- those really designed heavy emails look really cool and they look great in the inbox and of course you would want something like that for your business. Almost every email provider out there even the cheap ones come with obvious templates built right into the software itself so why not actually use those templates?

It’s 2019, stop making email designs that look cluttered like this:

Messy email design will undermine your email marketing. Alvomedia

Why will people be deterred by the design above? Well it’s really simple because they look like one big fat commercial when they hit your inbox!

Let’s think for a second about what email is actually primarily supposed to be used for; it’s communicating with family and friends and sure, you use it for work as well but you know when’s the last time you sent an email to a friend that looked like this cluttered mess?

The whole idea here is to casually slip into your customers inbox as a friend or at least as a helpful person that they can trust that’s not going to sell to them but will help guide them in the direction they want to go. I just recommend doing what successful internet marketers have already been doing and that’s just sending out boring old plain text emails.

I’m only kidding when I say boring…it sounds boring but these emails are much more likely to be read because they just look like a genuine email you would get from your friend or your neighbor or your family member. The other reason to ditch those template emails is because all the images inside and the links is the best way to make sure that you never reach your customers inbox. You know that little promotions tab in Gmail:

Alvomedia-don't let your email get into the promotions tab of Gmail where it is never read

You don’t want to end up there in the promotions tab- you want to end up in the actual inbox where you belong! Let’s try to keep those images and links in the email to a minimum. I recommend no more than a single link per email and preferably no images at all but if you have to use one if it adds some color or add something special to the message of the email go ahead and do one. Limit it to that.

One way I like to add an image to an email is not by adding a product image or anything promotional but just some kind of an animated gif that either supports one of the points of the email or just add some humor or fun to it so it’s a little more memorable. Just choose it wisely since you know your audience you know what they’re going to find funny so just make sure it hits home with them.

Smart storytelling in email marketing content

Next I want to talk about storytelling in your emails-this is something that I want to improve this year and something I definitely want to start incorporating into my overall email marketing strategy. Rather than just delivering a tip or advice in the email make it count for more by including a really short story that illustrates that point. There are whole parts of your brain that just light up and fire off when it hears a good story plus it makes it and just more relatable and personal. Especially if you’re talking about something in your own past or a current or past customer.

Rather than just explaining how your clients can stage their home to sell faster maybe include a story about a past client who refused to do that and then the house sat on the market for a long time until she finally gave in then sold her house for $50,000 above asking price and make this story colorful when you can.

Incorporate video in email content

Next up I want you to start incorporating video in 2019 into email marketing. And not only put video in your emails but say so- write in the subject line which will double your open rates.

The other benefit is people are much more likely to actually consume your content and get the message you’re trying to send them in a video format versus reading plain text. Almost everybody is much more able to understand and retain that information when they’re seeing it and hearing it in video.

Start embedding video content into your emails to increase engagement and the retention of information-Alvomedia

Just take whatever content you were going to put in your email and just make a short video about it. It doesn’t even have to be high production value that trips a lot of people up thinking they have to get a whole camera crew and spend hundreds of dollars on a video. You 100% don’t just use your smartphone do a short selfie style video it’ll connect just fine and you get your point across. Then finally you just upload it to YouTube and get a little screen capture of the thumbnail of that and put that image right in your email, then link it to the video.

Repurpose great email content

So many small businesses get really intimidated when they start thinking about putting together an email campaign. But more times than not they already have content that they can repurpose and string together into an email series that they can just send up once and then it gets automatically sent out to new email subscribers at the exact moment that they end up opting into it.

If Benjamin opps in for my freebie today his series starts today with a new helpful email every week until that series is over. Then when Mandy opts in next April her cycle starts then getting the exact same email series so if you have some great blog posts already or a podcast interview you did or a video anything like that that’s all content that you can use.

You just have to introduce it in the email and then link to it, and if you don’t have anything yet that’s okay. Just start writing one new email a week for as long as you think the series should go on for and then just put that email every time at the end of that campaign. Essentially you’re just building this email campaign out at your own pace once and then it can go on and live on forever. I recommend kind of splitting up the content here and there; maybe some blog posts some videos and some weeks you can even go a little easier on yourself and just put the information or the tips right in the body of the email itself.

You could even link out to content every once in a while- but you had nothing to do with creating just put your own spin on it in the body of the email letting people know why you think it’s helpful for them. Then just link out to it.

Use some simple segmentation in your email campaign

The other thing that’s working really well now is by using some simple segmentation. Let’s say your business offers a few different types of services or has a few different types of products that interest different types of customers. For example, if you’re a landscaper you might offer tree removal service, landscape design and weekly lawn maintenance. You could theoretically create three different lead magnets or freebies that are geared toward each service. Then you could start each person who opts in for the freebie about lawn care onto that email sequence, so basically they would be on track. Then when someone downloads the freebie about your options for landscaping then they get put in that email sequence so they’re on track B and they start getting helpful content related to that service.

This segmentation is really powerful because these are two different types of customers that have a different goal in mind. If you started just sending out a mixture of both of those topics to all of those customers a lot of them might start unsubscribing. Or, you could have one overarching umbrella lead magnet or freebie. Then when the content is interesting to everyone and, when they’re downloading it, you could have just have a simple option where they check which service are they most interested in. Your email provider like MailChimp, they would see what box they checked and that automatically puts them on either track A or track B.

Re-engaging your email readers

I want to talk about re-engaging or scrubbing your list. It’s really good to have a big list- quantity can be good if it’s a numbers game but it’s more important to have a quality email list that actually opens your emails and it is looking forward to hearing from you every week.

If you have a big list of people who really aren’t ever opening your emails you run a higher risk of your emails being flagged as spam or getting high unsubscribe rates and these are basically really bad signals to the email providers like Gmail. What happens is if you get enough people who are flagging your emails as spam or unsubscribing from your emails they can start putting you out of the inbox and into either the promotions tab. Even worse, you can wind up in the spam folder and that goes for your entire list not just the people who flagged you as spam. You have someone flag you as spam and they won’t get your emails anymore- but all the people who even like hearing from you will go in their spam folder as well!

You definitely don’t want that to happen and the other advantage of having a leaner list of only the people who are most interested in hearing from you is cost.

Most of these email service providers like MailChimp drip active campaign- they basically bill you based on how many subscribers you have so it makes sense to weed out some of the ones who are just dead weight essentially.

Before you start just kicking people out, you might want to run a simple re-engagement campaign and here’s how that works: you’re just going to use your email marketing program again. You basically segment out people who haven’t opened any of your emails for a certain time frame. Then you will want to start a brand new campaign that’s geared just to those people.

What I would recommend is a series of four value-based emails where you’re just teaching something helpful, giving some advice and these emails are not to be promotional or selling at all these are just pure value. You’re going to drip out those four emails over two weeks then at the end of the two weeks anyone who hasn’t opened any of those emails should be kicked off your list. I know this sounds counterintuitive especially if you don’t already have a big list. But the truth is, by getting rid of the people who don’t want to hear from you it will make your deliverability better for the ones that do want to hear from you so you can wind up where you want to be which is in their primary Inbox!

I want to hear from you and I want to know which of these email marketing methods are you excited to try out in 2019!