Category Archives: Google

Alvomedia posts about Google, Google algorithms and Google products and services

Fast Growth of Mobile Marketing

Global mobile users statistics 2015

2014 was the tipping point for the number of mobile compared to desktop users

Every where you look, people are using smartphones, tablets and hybrids to keep connected with the world around them. The Digital, Social and Mobile survey conducted by We Are Social in January 2015 shows that 3.6 billion people use mobile devices with a penetration of 51%. In that same survey it was found that there was a 5% increase in the unique mobile users from January 2014 to January 2015.

According to GO Gulf Web Design Dubai, conversion rates on mobile devices is 300% that compared to a desktop. Mobile devices already accounts for a third of all sales transactions online around the  world and the figures point to growth for 2016 and beyond. In the State of Digital Marketing 2015 infographic, it was found that 80% of people primarily accessed the internet using their smartphones.

Implications of mobile marketing growth

Mobile marketing is taking over desktop marketing. What are the implications for marketers and brands?

1. There will be an increased investment in mobile apps

The Adobe Mobile Marketing Survey 2014 found that there has been increased investment in mobile app development. Although it is possible for brands to market using Facebook and Twitter (there are 1.2 billion Facebook monthly active users with 30% only ever logging in from a mobile device), marketers will want to write their own code for apps. A mobile app has the advantage of being user friendly for customers and for data collection, targeting, location tracking and push notifications. Customers will be notified immediately when a special offer or advertisement is published; it is hyper targeted marketing.

2. Created for mobile users

Mobile marketing requires responsive design and mobile first features

The tipping point occurred for mobile when the number of mobile users surpassed desktop users (ComSCORE, 2014). The implication of this statistic is that marketing should be focused on being mobile first. A mobile-first approach includes mobile responsive website designs, touch friendly ad banners, optimally placed CTAs, QR codes and other ad placements.

3. Marketing based on location

mobile marketing can use more GPS and geofencing to target prospective customers

Real time location based marketing is a powerful method to target customers. The technology requires GPS and geolocation; there is insufficient advances in this area so far. Location based targeting is different from check ins where the customer does not receive ads prior to checking into a location. Implemented properly, location based marketing can track customers and adopt different personas for ad campaigns. Customers can be notified of special promotions when they are in close proximity to a venue. There is greater scope for interaction and customer conversions when the mobile technology senses a lead.

4. Personalised for mobile

The close proximity of a smartphone to their user makes this more personal compared to tablets and laptops. The ease of access implies faster intake of information. 76% of people in a survey by SAP 2014 said that they were more likely to read a message delivered via SMS and that SMS was the best way for businesses to contact them.  The psychology behind mobile marketing is increased personalisation. Getting the mobile user’s attention using their name, recent purchases and updates on discounts are all examples of mobile personalisation. Allowing the mobile user to opt out and disable notifications when in different time zones should be considerations.

5. Payments via mobile

Mobile security and customer’s perception of mobile security has been increasing in recent years. Mobile payments are now completed through mobile apps when the customer finds the product in store and there are many retails outlets that participate in mobile payments. PayPal, Apple Pay and Google Wallet are the mobile apps available in 2015 but marketers are interested in customers paying through their own apps. Mobivity, a patented technology that drives sales, has projected a 60% increase in mobile payments for 2015.

6. The serious matter of privacy

Any device that collects data will be vulnerable to hacks and other privacy breaches. A mobile app contains a lot of sensitive data which is why customers are reluctant to opt in. Sometimes, the benefits will override the risks, such as personalised ads and promotional offers. Customers are willing to hand over data only if the marketing is clear about what will be done with the data and if there are parameters of data usage. Difference Data Protections laws should inform mobile marketers about how to deal with sensitive data.


Mobile marketing is growing fast and will disrupt the way ecommerce companies target and advertise to customers. The statistics supporting this growth should give marketers plenty to think about in the coming years. Mobile marketing is no longer a matter of speculation-it will happen and it will be led by customer demands for mobile friendly shopping.



Mobile Search ads on Google are shown to be effective for retailers

Mobile Search Ads Are Doing Well

Mobile Search Ads Are Effective For Retailers

According to mobile search findings by Google, people were more likely to follow through with a purchase on mobile search ads than desktop search ads. If anyone has enjoyed concrete results, it is giant retailer Target, who saw customers making a purchase through 33% of their mobile search ads on Google.

The success of Google mobile search ads has increased retailer’s confidence in placing ads for smartphones. Hundreds of retail stores have seen an increase in purchases after putting mobile search ads. Kristi Argyilan, a Target store senior VP has commented that,“We know from Google’s store-measurement data that our mobile search ads greatly influence in-store sales.”

The other advantage of mobile search ads is their relative affordability compared to other desktop ads. Many retailers assumed incorrectly, that customers would never follow through with purchases on mobile device. If recent data from Google is anything to go by, mobile search ads are currently an affordable and effective way of getting users to buy in stores.

Once retailers realise the effectiveness of mobile search ads, the prices of placing such ads will increase. Indeed, the price of mobile search ads are increasing every year.

How are connections between customer and in store purchases made?

Mobile search ads customer data works using cookies on the user’s phone web browser. It is important that the user accepts cookie in order for the ads to work. When a smartphone user clicks on a mobile search ad, the cookies stored on their web browser can be matched with that user’s email account. The associated account details will be used for making connections between the purchaser in store and their email addresses.


New video viewability statistics published by Google May 2015

Video Viewability Statistics By Google

Video Viewability Guidelines

According to Google’s latest findings, 54% of promotional video clips has viewability on phones, desktops and tablets. YouTube had 91% viewability and it was found that the larger the video format, the higher the viewability. To determine what content is viewable, Google has published a guide.

Video viewability statistics reflect responses on different screen formats

According to Google’s findings:

  • Audibility was an factor in influencing customers. People who heard a YouTube ad recalled that brand 33.1% more frequently than people who did not hear anything.
  • The main reasons for video ads not being seen is due to being played in the background on a hidden tab (76% of cases) and because the user skipped them in under 2 seconds (26% of cases).
  • Size matters for viewability. The most viewed ads were also the ones played on larger video screens (88%). To generate views, a video has to take up 50% of the screen.
  • Only 19% of video ads use the largest 848 X 477 video format.
  • Videos had more viewability on mobile devices than on desktop; 83% of videos were viewable on smartphones.
  • Page position mattered for video viewability: the most viewed position was just above the fold of the page
  • The most viewable ad sizes were vertical units
  • However, being positioned above the page fold did not mean being viewable: 68% of ads above the fold was viewable
  • Contents that held the viewer’s attention were the most viewable across all industries.
Websites that are not mobile friendly will be penalized by Google's mobilegeddon

Getting Ready For Mobilegeddon

Mobilegeddon 2015

From 21st April 2015, Google will overhaul the algorithm to penalize sites that are non-mobile friendly. The extent of penalties are unknown, but it has been suggested that this change will be ‘significant.’

The news about Google using mobile responsiveness as a signal for ranking is nothing new. In 2012, it was announced at the iSEO panel that Google preferred a mobile responsive website whenever possible. Arguably, the mobilegeddon of 21st April is nothing but a reminder by Google to make that transition to become more user friendly for smartphone owners.

Many websites are still not optimized for mobilegeddon

Many websites are still not optimized for mobile. They include: Versace, Nintendo, Windows Phone, The European Union website, the British Monarchy’s page, American Apparel, P&O Cruises, Cotton Traders, RyanAir. What this indicates is that the user experience is not great for visitors to these sites through their smartphone. Since mobile phone traffic to websites is second only to laptops and tablets, websites that do not have mobile friendly websites will lose many potential customers. Their profits are likely to dip after Google’s mobilegeddon.

What businesses can do to prepare for mobilegeddon

Updating to a mobile responsive website cost money and effort, which is why some businesses are willing to assess the effect of mobilegeddon on their search rankings before calling in the website developers.

Some of the actions that businesses can take include:

  • Use the Google Mobile Friendly Test to determine if your site is mobile friendly
  • Plan your website’s design around being more mobile responsive. For example, thinking about the clarity, aesthetics and user friendly layout of your new website should inform you about how you would like your new website to look.
  • For smaller websites it is worth comparing different website developers and deciding what design and fee to go with.
  • For websites that were created using software such as WordPress, Joomla!, Drupal, it is best to refer to the respective guides about mobile optimization.
  • For websites that were created by an outsourced design agency, ask if they are familiar with responsive web design (RWD) and inquire about their past client’s portfolio to see examples of previous work.

When the mobilegeddon catches you by surprise

There are many businesses out there that are not aware of mobilegeddon and the implications for their bottom line. Even if these businesses were aware of mobilegeddon, they may not take any action. Here are some reasons why:

1. The business in question do not rely on smartphone traffic or internet traffic at all. They rely on other forms of advertisement.

2. The business did not see drastic changes to their page rankings since Google implemented the Panda, Penguin, Pigeon and Humming algorithm changes. They assume there to be no drastic changes to their search engine ranking page (SERP) after mobilegeddon either.

3.  The business finds it too bothersome and costly to change their entire website.

As you can see, reasons (1), (2) and (3) may all cost the business loss in future profits if they do not adapt with consumer use of mobile devices.

At the same time, there are many businesses that are panicking about the impending changes in Google’s algorithm. A fine balance should be struck between inaction and action towards making changes!

Panicking about mobilegeddon will not change the fact that your business website will rank a little lower than competitor websites that have mobile responsive sites. Google will still rank your website, only this time less favourably than before.

Instead of worrying about your website dipping in popularity,  you could hire mobile responsive website developers to redesign your website to fit different screen formats, or design a separate mobile friendly site altogether. Businesses still have time to do this after April 21st and they should be thankful that Google has given them this reminder. The future of internet traffic will be through smartphones and other smart device so this is the direction businesses should be heading for their future marketing.

Mobile Optimized Website for Google

A Mobile Optimized website will boost your search engine ranking on Google

A Mobile Optimized Website For SEO

On 21st April 2015, Google will implement a search engine algorithm that will prioritize mobile responsive websites above websites that have not been mobile optimized. Mobile Marketing Statistics from Smart Insights have shown that in 2015 the number of internet users that have accessed a website using a mobile device is catching up quickly with users that access websites using a PC or laptop. Did you know that more than 50% of website traffic comes through a mobile device? We don’t even need statistics here, I know for a fact that many people now access the internet through a smartphone such as an Android or iPhone and the numbers are growing daily.

Time To Change Your Website Into a Mobile Optimized Website

A mobile optimized website, or mobile friendly website, will be interpreted by Google search engines as good for users. This simply means that the website will look great on a mobile device without having to adjust the screen to see the contents. This is what a mobile optimized website should look like:

A mobile optimized website landing page

As you can see, a mobile optimized website looks user friendly when you access it using a mobile device. The buttons look big and easy to use for navigation; the graphics are formatted perfectly for the mobile screen size and the texts look inviting. When you are ready to contact the admin of the website, you simply press the ‘call’ or ’email’ button to make an instant connection.

For website owners that have a non-mobile optimized website, consider how difficult it will be for your potential customers to navigate a website that was never formatted for a screen that is 4.7 inches big. As a result, the website when viewed on a smartphone will look small and difficult to understand. The large chunks of text will be micro in size and unreadable without pinching in the screen. The links will be hard to find, the images too small to see and overall the experience of using your website becomes a nightmare.

A potential customer will leave your website if they find it difficult to use. When there are so many beautiful mobile optimized websites from competitors,  a potential customer using a mobile device will never visit your site again.

Google will penalize your website if it is not a mobile optimized website

As far back as 2011, Google have indicated that a mobile optimized website will fare better in search rankings. However, many businesses have continued to operate without redesigning their website and the effects of Google algorithms in Penguin and Panda have had a marginal effect. The change from 21st April 2015 is likely to be more significant. Websites that are not mobile optimized will drop in rankings and their click through rate may dramatically decrease over time.

Although harsh, the justification made by Google is that it would improve their search engine user experience if mobile users could find the information they need from responsive websites. This motivation for a better user experience should drive website owners to make changes as well.

So far, Google has not indicated how much they will penalize non-mobile optimized websites or how they measure the mobile friendliness of any particular website, but changes will be eminent that this time they will be significant.



How To Write Attention Grabbing Blog Titles

Attention grabbing blog titles can generate more interest in your content

Make Your Blog Titles Stand Out

Blog titles are the first thing that catches your reader’s eye. Seems pretty obvious, right?

These days it is more important than ever to create brilliant content for online marketing platforms like content marketing, social media marketing, email marketing, inbound and outbound marketing. This is not easy, even for a professional marketing agency. When you have so much to do, the last thing you need is to worry about is your blog title! What should you do?

Create interesting blog titles for reader engagement

With blog titles, you literally have seconds to make an impact. Readers simply skim through the list of suggestions the search engine throws their way. They only click on those that are ranked highly  and which seem too interesting to ignore. When I search through blogs, I always read ones with easy to understand and clear titles. How about you? Understanding how you search for blogs will inform you a lot about creating good blog titles.

Use accurate and strong language for your blog title

Using misleading blog titles is not a great idea for reader retention

To get more blog views, you need to use strong language in your titles. These can be adjectives, positive or negative words and numbers. You need to give reasons for readers to choose your content over all the others, and nothing beats the use of familiar but strong language.

Now that you have your reader’s attention,  how do you keep them for a long time, and more importantly make sure they would visit your page again?

You need to be accurate and clear about the title of your blog. Accuracy is important because your readers will feel cheated once they start reading your blog and discover that it is not relevant to the title. Remember those ads that promise to expose a dieting/get rich/aging secret? They gain your attention by making bold claims but never deliver what they promise. Your readers will feel the same if you use a bold title for your blog but offer irrelevant content. Stay true to your words and avoid building false expectations at all costs.

Insert catchy blog title phrases

Using catchy blog titles is a good way to get readers attention fast

A plain title can easily be converted into an irresistible one simply by inserting catchy phrases. These can be phrases related to the latest news or some hot gossip. People simply love reading about topics that are trending right now and you will be offering something up to date. People want to be updated and feel connected to the innovative world around them. Use this psychology to your benefit and see how it works wonders.This does not mean, however, that you will use deceptive blog titles that have nothing to do with your content. Your blog content must always adhere to what the title says.

Tell your readers about the blog benefits

Tell your reader why he or she should read your article or blog. Describe this clearly in your title. By doing this, you are giving more reasons for people to visit your page.

Optimize your blog title for SEO

Optimising your blog titles for SEO h1 heading is one of the ways to get your page ranked higher

Your blog title, or <h1>, is the part of a post that introduces your blog to the readers and likewise to the Google search engine. You will get ranked based on the title so make it search engine optimised. At the same time, be clear and concise with your title and any subheadings. Google prefers content that is fresh, relevant, informative and clear, so spend most of your time on the actual blog content.

Make your blog title concise

There is no set standard regarding the length of blog titles. Yours can be as long as 70 letters or as short as 10. It all depends on your topic so try not to fuss over the length. Just make sure that what you are trying to say is being conveyed clearly and boldly.

Software that can help your blog writing

There are many software today that can help you come up with topics and titles for your blogs and articles. Try out Hubspot’s Blog Topic Generator and Advanced Marketing Institute’s Headline Analyzer. These can give you some basic help to create brilliant titles. You can use these as a base and build on them by mixing them with words that you find catchy.

Tips For Higher Google Page Rank

Google Page Rank can be improved using white hat or ethical SEO techniques

The Google Page Rank Challenge

Every website wants to have better Google Page Rank. However, ranking highly on the world’s biggest search engine is still a mystery to many who thinks that SERP is determined by complex and rather arbitrary ‘Google algorithms.’ Higher page ranking on Google is possible through ethical SEO and an understanding of what Google wants to accomplish for users of their search engine.

Ethical Ways To improve Google Page Rank

Google invests a lot of time and money into fine tuning their algorithms. To maintain their status as the world’s most used search engine, they are constantly developing ways to help users find up to date, relevant, user friendly and information rich content. Why is this relevant to you if you want to rank your business higher on Google? The answer is very relevant! Once you understand the reasoning behind Google’s page ranking, you will get a better idea of how to conduct SEO.

Understanding Google Page Rank factors for success

Here are some useful tips to get your page ranking and SEO off to a great start.

1.Get your website up to speed

Websites that load slowly will be penalized by Google in two ways. Firstly, they will rank lower than websites that load much faster. This should not be a surprise when you consider that Google wants their search engine users to find websites that are user friendly, i.e faster to access! In 2010, Google made page speed a factor of their search algorithm. In 2015, Google+ revealed that they may be using a ‘Slow’ label warning next to any websites that are too slow to load. Although this is a testing phase, this is highly likely to be implemented in the near future. Being slow will deter any one from using your website.

2. How good is your website content?

Google search engines are always striving to give their users the best search results possible. People use Google to find information that is relevant and up to date, and above all, useful. Unique, informative content is what makes a website useful and interesting to navigate. Content that is both unique and shareable (for example, interesting blog posts, videos and photos)  are the best way to get higher page rankings on Google. One great benefit of producing interesting, unique content is that websites will want to link with you and this perpetuates your site’s popularity on Google. Getting back links is an important off page optimization technique to get your page ranked higher on Google.

3. Create fresh, evergreen and helpful content

Fresh, regularly updated content not only signals to Google about the usefulness and relevance of your website, it also encourages other people to link to your page.  If you are daunted by the idea of constantly creating new content daily, then you should consider outsourcing this to a content marketing agency, maybe once a week that is of very high quality. Quality trumps quantity and your website should be known for providing useful information that stays relevant for a long time.  Content that stays relevant for a long time and gives your website an authority in your field is called evergreen content. Everyone should strive for unique, fresh and evergreen content for higher page ranking.

For those who feel overwhelmed by what this entails, just write relevant and helpful content about your product, industry, current market conditions and anything that would hep your potential customers to get the information they need. There is always something useful to write, because people are constantly looking for information and the more value you can deliver in terms of your content, the better.  Google’s Penguin update means that website with constantly updated content gets better ranking, so this is something to think about when allotting time to SEO. When posting new content, never forget to optimize it for SEO, including the use of title tags, meta description and focus keywords.

4. Get your on-site SEO right with correct URLs, page titles and meta descriptions

Always optimize your URL, title and the meta description to include your focus keywords. This makes it easier for Google to pick up your website and rank it according to your chosen keywords. There are even arguments to suggest that on-site optimization is enough by itself to get better rankings, without the need for quality content creation or even back-links.  We would suggest that whilst on-page optimization is very important for higher page rankings on Google, the effect of high quality, frequently updated content and high PR back-links is even greater.

 5. Build your high authority back links

Back links is like a popularity contest: get your back links rights from high quality, high PR websites and Google will see your website as the coolest kid in the playground. The more high quality back links you have, the more authoritative your website appears in the eyes of Google.  Be careful about who you link to: the bad quality, irrelevant and lower PR websites that you link to will do more harm to your page ranking than good.

Here are some back linking tips that will get you on the right footing:

-Do your competitor analysis 

Spying on your competitor’s links is not a bad move because it will teach you a lot about how they link and who they link to. SEMRush and Open Site Explorer by Moz are some of the best tools to do competitor analysis. Link to the same websites and find out their linking weaknesses. Are their high authority websites that they are NOT linking to? Great, surpass their linking efforts and you will rank higher on Google.

-Create fresh, good quality content that people will want to link to

Creating informative, relevant, unique and constantly updated content for your website will make other people want to link to your website.

-Guest blog your way to higher rankings 

The aim of guest blogging is to get your website links on blogs that are established and have high authority in your industry. To get your links on the very authoritative blogs is hard to do and carries more weight in the eyes of Google. Many of the high quality blogs filter their blog comments and only permit posts with something valuable to say. One way you can get your comments posted is by establishing a good relationship with the webmasters and the bloggers using social media, forums and message boards.

Give testimonials with relevant keywords

Write genuine testimonials and link to websites that your give testimonials to. These could be your client’s websites or it could be someone that you have had a business transaction with. Remember to put keywords into the testimonials.

-Link to Web 2.0 Sites

Web 2.0 just means sites that are not static. They have a large number of users that interact with one another and they can be social in function. An effective way to get higher page rankings is through linking with high PR Web 2.0 sites. This is because Web 2.0 sites have more users with similar interests engaged with one another through sharing and interactions. You can add unique and fresh content that is different for your website content and maximise your exposure this way. Some Web 2.0 sites enable you to submit articles and link the articles keywords to your website. The best web 2.0 sites for you to join and link your website to include: Squidoo, Youtube, Wikipedia, Twitter, Craigslist, Yelp, Instagram, Quora, Tumblr, StumbleUpon, Pinterest.

-Use Videos and multimedia

Creating interesting, shareable content will make it easier for others to link to your content on web 2.0 sites. Contents that people like to share include videos, Gifs, quotes and photos.