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How to increase your social media engagement

Generation Y And Their Relationship With Social Media Brands

What Is The Relationship Between Millennials And Brands On Social Media?

Here is an article about six types of millennials – people born between 1980 and the early 2000s, accustomed to technology, the rapid pace of life and new impressions, and how to use this knowledge to promote brands on social media.

The interest in Generation Y has been actively exploited by the media lately, covering this topic from the perspective of marketing and branding to the context of sociology, psychology, and HR.

All while thanks to mass media, many perceived the wrong image of these people. Hello, Dream Reach Media.

Genius and stupidity, self-centeredness and love for one’s neighbor, entrepreneurial skills and infantilism as the characteristic features of Generation Y are sometimes condemned or encouraged but always cause a lively reaction.

We decided to put everything on the shelves: to clarify the controversial points and tell how the theory of generations helps to build their work in social networks.

Fathers and children: a different perspective on the issue of generations

One of the main points on which there are differences not only in the media but even in the materials of significant researchers – the boundaries of Generation Y.

Some say people born from 1980 to early 1990s belong to Generation Y. And those who were born in the late ’90s consider themselves to be representatives of generation Z. Others are pushing the boundaries to 1985-2005. In search of the truth, let us turn to the source.

Generational boundaries are clearly defined and justified by the so-called generational theory developed in the early 1990s by the Americans Neil Howe and William Strauss. Later this theory was adapted for other countries.

According to the theory, the “duration” of one generation is 20-22 years. Every 20 years, a new generation of people appears, whose values are fundamentally different from those of their parents and grandparents.

It is interesting to note, that the change of generations occurs only four times, forming an 80-year cycle.

Four generations in the cycle change like seasons and repeat themselves again. This has been happening for many hundreds of years. Howe and Strauss’ research describes this pattern from the end of the 16th century – the time of the birth of the United States – however, researchers claim that this pattern was relevant long before that.

The 80-year cycle represents four archetypes of generations:

  • Artists
    • The personality of Artists is formed in the epoch of reaction and strict authoritarian control by external forces, be it the authorities or parents.
  • Idealists
    • Idealists grow up in an era of economic upturn and stability
  • Nomads
    • Nomads are at a time when the wind of change begins to blow and old values are crumbling.
  • and Heroes
    • appear in crisis to create a new world on the ruins of “old life”. As Franklin Roosevelt has said, some generations have been given a lot, and from others, a lot is demanded.

different type of Millennials

What kind of archetype does Generation Y belong to?

Heroes of our time

The archetype “Hero” in the 20th century was embodied in two different generations. This is the so-called “greatest generation” – people born from the 1900s to 1920s.

“Heroes” in the literal sense of the word, protecting, changing, building a new world. Born in an unstable era of power shift, revolution, global upheavals, the representatives of “The Greatest Generation” went through at least one war.

After 80 years, the cycle was repeated. Heroes of our time – Generation Y, or Millennials.

Coworking, smoothies, startups, beards, seals, that is.

The archetype “Hero”, of course, manifests itself differently than 80 years ago. The heroism of Generation Y is in the denial of authorities. In believing in oneself and one’s abilities.

“I’m not ready to spend tens of years on boring work” attitude.

Dynamic, thirsty to know the world. In the prevalence of spiritual values over material ones. In the entrepreneurial spirit.

Millennials grew up in the period of epochal changes: liberalization, globalization, the rapid development of digital technologies, the rapid spread of the Internet and the global financial crisis(es).

Hence the readiness of millennials for change, disbelief in long-term prospects and denial of authority.

Cynicism, self-confidence, infantilism, and optimism: the Millenials experienced a period of relatively stable 2000s.

The information revolution makes young people free and confident. Technology allows one person to compete with big organizations: hackers are against corporations, bloggers are fighting newspapers, terrorists are fighting with states, YouTube users are fighting film studios, and application manufacturers are fighting entire industries.

The Millenials are immune to advertising, and traditional marketing tools are less ineffective.

Generation Y does not watch TV, hardly listen to the radio, do not dream of working in a bank, and do not believe in propaganda.

Five years later, Generation Y will be at the most active age (purchase power-wise). It is they who will produce the lion’s share of GDP, spend money on quality clothes, travel, invest in the education of children and get involved in the mortgage.

A business that will not learn how to communicate with them will be out of competition relatively soon enough.

Different Types of Millenials

The situation is complicated by the fact that there are a lot of Generation Y people and they are different.

Millennials are considered to be the most diverse generation in history. Hence the contradictions in their characteristics.

Today there are 17 MILLION Millenials in the UK and 72 MILLION of them us in the US.

It is obvious that, in addition to the common features inherent in the generation as a whole, we can also highlight some features by which it can be segmented.

In 2012, The Boston Consulting Group conducted a study called ‘The Millennial Consumer‘. Four thousand Millenials between the ages of 16 and 34, as well as older generations,  took part in the study.

Not surprisingly, the answers varied among different ages, social status, income, and gender: their attitudes to technology, communication, media consumption, and marketing.

The result of the research was the selection of 6 types of Millenials. Distinctive features of social behavior formed the basis for the conventional names of these types:

  • Hip-ennial;
  • Gadget Guru;
  • Clean and Green;
  • Oldschool;
  • Millennial Mom;
  • Anti-Millennials.

 

Who are the different segments of Millennials in the USA?

 

Each of the above has its own peculiarities of online behavior. Let’s go in order and find out how with whom and what is better to talk.

Hip-Ennial or “Knowledgeable”

The global insight of this audience sounds like “I can change this world”.

But they say much more than they do. Among the “Informed”, girls dominate. In social networks, they are very active, and they prefer to “like”, “share” and comment rather than write their own thoughtful (or not so) texts.

“Informed” is a very fertile ground for the spread of all kinds of viral activities. For example, from charitable organizations. Remember who most often repost calls for help for dogs, grandmothers, and children among your friends, and you will find a bright representative of the “Informed”.

Gadget Guru or Advanced

“It’s so great to be me!” – is immodest, but they really think so.

These guys (well, mostly guys) want to be independent, make good money and buy cutting-edge gadgets with that money.

That’s right, the main thing is not to be driven, but to lead by yourself. You create most of the content on the web, trying to emphasize your success and follow the trend. And you will be especially pleased if the brand will demonstrate a special personal attitude, will listen to your advice and will communicate with you.

And even better, if among your friends there will be an “evangelist” of the brand and will tell about the most secret novelties and share the promo code.

Millennial Mom or “Moms of Millenials”

“I like to do sports, travel and spoil my child.”

Millennial moms are very active. For them, the child is not a reason to stop self-discovery, but, on the contrary, a driver of personal growth and development. As for the behavior in social networks, they find enough time to produce tons of content.

However, the topics they are interested in are limited to a very clear circle: travel, health, family, education. Politics and economics do not interest the “Mom” archetype until some events start to affect them directly.

Millennial Mothers is a very interesting audience that spends X2 money on itself and its children. If you want to reach them, try to get them to communicate through their reputable bloggers and celebrity moms.

You can communicate directly with them, but it will make an effort to earn their trust.

Clean and Green or Green and Fluffy

“I care not only about myself but also about the world around me”

We called them “Green”, which is the absolute truth, and “Fluffy”, which sometimes does not quite correspond to the truth. Because sometimes they can be quite belligerent.

It’s worth the trouble of being alive, ready to pick up the wave and get involved in the scandal on Facebook pages. The Greens won’t trust you until you prove that you’ve actually reduced emissions. Hello, Volkswagen.

If you want to consolidate the audience of the Green People, give them the opportunity to work for you for free. Let them bring batteries, come up with a recipe for a new dish or tell their friends what a good job they are doing.

Anti-Millennial

“I’m too busy with business and family to think about anything else”

Yes, they don’t care about politics, ecology and public organizations, and at the same time, about your Facebook.

Of course, they use the Internet, maybe they even have profiles on social networks, but they are, as they say, “empty”: a picture instead of an avatar and 10-20 friends.

If your product will interest these harsh guys, they will subscribe to it, but do not expect much involvement from them.

Old-School Millennial or Conservatives

“Social networking is too impersonal, and let’s get together and have a coffee!”

These are Millenials who just pretend to belong to Generation Y. Well, they like live communication, do not feel comfortable in social networks and do not understand how to call a taxi through the application.

Editor’s note: do such people even exist?

Maybe some of them even have a home phone and TV (lol)

If your target audience is Conservatives, try to use the classic media – TV, newspapers, magazines – more, otherwise, there is a risk that you will not reach them at all.

To sum it up

As you can see, six groups of millennials are quite succinct in describing the main types of people who are now between the ages of 14 and 33.

Generational theory is most useful in two cases:

  • first, when you are looking for a consumer insight for your target audience,
  • and second when you want to set up a dialogue with the audience through social networks.

Simply describe the target customer as accurately as possible and without illusions. Then find the definition that he or she falls under. Many answers will come by themselves.

Over to you.

BTW, are you interested in some practical ways to address the Generation Y?

If so, I recommend checking out 7 steps to optimize your website for Millennials

 

Authors bio:

Dmitrii B. is the CEO and founder of GRIN tech – a full-cycle digital agency doing design, marketing, and development alongside white-label agency & media outreach solutions.

Effective techniques to drive traffic through social media platforms

The Importance Of ORM In 2019

Why Online Reputation Management is important in 2019

Even a few years ago your company was fine with a simple website, email address, and a valid phone for the customer support. Now, with each day, consumers are becoming techier, and their tech habits have already gone multichannel. As a natural course of action, the inbound marketing channels have had to adopt the trend accordingly.

When the reputation of your brand is concerned, it’s your responsibility to manage all the different profiles and properties that range from websites, micro-sites to various social networking platforms. Online Reputation Management has become an inevitable part of all the new age organizations.

The importance of online reputation study

From the above statistics based on the Local Consumer Review Survey conducted by BrightLocal, we have found some crucial facts-

More than 80% of the consumers put their faith in online reviews

Having a good number of positive reviews makes more than 70% consumer trust in a local or online business.

These days almost 90% of people read and trust online reviews.

50% of the consumers blindly rely on businesses that have at least four stars ratings.

Based on a survey done Clutch, we can see the fact that 100 out of 224 digital marketers put their time and financial resources for building a good Online Reputation Management for the success of their business.

42% of all the significant enterprise mobility solutions monitor their ORM regularly.

More than 80% of the consumers check the reviews on social media platforms to get an idea about a product or service before purchasing.

An organization can expect to experience almost 25% growth in sales by investing in their Online Reputation Management.

So, now you must know the nine crucial reasons why you need to focus on Online Reputation Management for your local or online business-

  1.    Acquire New Clients or Customers For Your Business:

When it comes to maintaining the right image for your brand, social media discussions, Press Releases, Reviews, Forums can have a substantial impact on the overall image of your brand.

By taking active participation in reputation management, you can reach new people and turn them into your potential clients or customers.

  1.    Your Brand’s Online Reputation Directly Affects The Buying Decision Of Your Customers:

When it comes to influencing the buying decision of a consumer, your online reputation score plays a pivotal role. Even a few days ago, consumers used to believe the word of mouth of your brand’s advertisement but, things have changed now. These days consumers highly rely on online reviews when it comes to purchasing anything online.

  1.    Gives You A Chance To Make Things Right:

There’s no reason to cry over the negative feedback provided by your consumers. Instead, you can use it positively for your business. How? Use the negative feedback to know the areas of your service or product that you need to improve. Try to build a healthy conversation with your customers and offer them improved products or service. This approach would not only turn the negative feedback into positive ones, but at the same time, it helps you improve the quality of your service or product.

  1.    Helps You In Retaining Loyal Consumers:

When you are engaging with the conversation about your brand online, you have a fair chance to make your present customers or clients feel delighted. Whether someone is talking about your business positively or negatively, ORM always gives you the room to improve the relationship with your consumers and provide a positive boost to your brand’s image.

  1.    Word Of Mouth Plays A Major Role:

No wonder social media platforms are the ideal examples of how words of the month can build or kill the image of the smaller brands. The ORM ratings depend entirely on the customers as everyone has a different perspective. But, if your customers write their experience with your organization, it can affect your brand’s image in a meaningful manner. This is the reason why most of the consumer-oriented businesses focus on getting positively written reviews from their consumers.

  1.    Keeps Your Brands Away From Social Media Crisis:

By closely monitoring your online reputation and focusing on anything with a negative emotion of your customers, you can stay away from the potential crisis in the future.

With the constant evolvement of Social Media, it’s not uncommon for a casual complaint to go viral. This is the reason why if anything is posted negative about your business or service, you should be the first one to find it.

  1.    Online Reputation Remains Forever:

You are what people say you are.  You may not live for the next 100 years, but it’s your reputation which is going to live for long. If a customer has said something wrong or harmful about your business, it’s going to be there for a long time for sure until you make an effort to change it or overrule it. This is precisely where ORM comes into the action. Establishing a sound ORM system helps you build a healthy relationship with the consumers and change his/her negative feedback by providing a better quality of service or product.

  1.    Establishes Good Relationship With Publishers and Influencers:

Some of the people discussing your brand may indeed have a broad audience and significant influence. By engaging with such people, you would be able to cultivate a great PR opportunity.

 

Wrapping Up:

Always remember one thing that online content circulates rapidly. This is the exact reason; as an online business owner, you must be aware of what’s being said about your business online. Establishing the right Online Reputation Management approach will always help you to know what consumers are saying about your activity on different social platforms and keep them happy by catering to their needs in a proper manner.

what is the value of publishing business blogs?

5 Reasons Why Your Website Visitors Are Not Converting

5 Reasons Your Website Visitors Aren’t Converting to Customers

With internet use growing rapidly around the world, your website is the perfect place for you to boost sales.

But as we all know, traffic doesn’t automatically lead to sales. You need to have effective conversion strategies in place for this to happen, which most of us measure with the famous “conversion rate” statistic.

But, as you might suspect, this is much easier said than done. The average conversion rate across all industries is just 2.35 percent, with the best of the best converting visitors at a rate of just 11.45 percent.

These low figures shouldn’t discourage you, though, for while the average conversion rate is less than 3 percent, the top 25 percent of businesses convert at around 5 percent.

This means that a modest increase in your conversion rate can take you from the middle to the top of the pack rather quickly. And making this type of improvement is not as daunting as it seems.

So, if you’re having trouble converting website visitors into customers at the rate you would like to, then consider the following things that might be holding you back.

Lackluster Calls To Action

Calls to action (CTAs) are the backbone of your conversion strategy. These are you direct pleas for people to do something, and if you don’t nail them, then you’re going to struggle to convert people.

So, then, what makes a good CTA? Here are a few things to keep in mind:

  • It’s easy to find. Don’t make people work even the slightest bit to find your CTA. Put it front and center and make sure it pops from the page without being too gaudy.
  • Make it a button. Buttons are fun and exciting, and they do a better job at converting people than a generic link.
  • Use clear but inviting language. “Buy it now” and “get it now” are certainly ways for you to be clear, but these are considered to be “high friction” because they put people in a position where they feel obligated or pushed, and this usually causes recoil. As a result, go with something like “Get your free proposal now” or “Sign up for a demo today” These are clearly inviting action, but they do a better job at making clicking feel like the user’s idea and not yours.
  • Don’t be generic. Ideally, you’re offering something unique, so your CTA should be more unique than “buy now!”

It’s easy to think this stuff doesn’t matter, especially if you feel good about your product. But many business leaders who think this way leave money on the table because they don’t see how their CTAs either push people away or don’t create enough urgency to be effective.

Poorly Communicated UVP

Successfully converting people into customers means clearly communicating your Unique Value Proposition (UVP) to everyone who comes to your site.

In other words, what do you do that’s different than everyone else? And how is going to impact the lives of your visitors?

If the answers to these questions are not abundantly clear on your landing pages, then your conversion rates are going to be lower than you want them to be.

Remember that you only have about ten seconds to catch someone’s attention when they land on your site. So if you are making people wait to find out what they stand to gain as a result of landing on your page, then you can expect them to bounce before they’ve had the chance to spend even a single penny.

Misaligned Content

Another conversion key is making sure you’re giving site visitors what they want from you.

This involves making sure your content aligns with where your visitors are on their journey, and it’s part of the reason why it’s so critical you have an intimate relationship with your customers.

For example, if you’re bringing in people who are still in the initial stages of buying something, i.e. they’re shopping around and informing themselves, but your content is very much “buy now,” then you’re probably going to struggle with conversions.

If this is the case, then you have two approaches you can take. The first is to switch your strategy and start targeting people who are further along in the sales journey.

This might mean going after different keywords, or it could consist of targeting different groups on social media. Either way, the idea is to try and get different people to your site, or, in other words, you’re trying to attract people ready to spend some money.

The other option involves playing a longer game. If someone comes to your site looking for information, then give it to them. But perhaps make use of a popup or another CTA asking them to sign up for your newsletter.

Make sure they know what they stand to gain from signing up: more information about the topic they’re researching.

And then once you’ve gotten them to join your list, you can use drip marketing and other email campaigns to get them back to the site when they are further along in the journey and ready to spend.

Of course, the second strategy is going to take longer to produce returns, so keep that in mind when deciding which approach to take moving forward.

Unconvincing Copy

Copy is everything, and don’t let anyone ever try to convince you of anything else.

Obviously you need to have good products, too, but copy is going to be the difference between your page being inviting and convincing, or dull, pushy, and uninteresting.

Unfortunately, there is no tried and true method for creating good copy. If there was, then it’s likely a lot of us wouldn’t have a job anymore.

But what you can do is start testing things out. For example, you can run some A/B tests using different types of copy to see if one form produces better results than another.

Consider making changes to tone, voice, style, sentence structure, sentence and paragraph length, word complexity, and anything else you can think of.

This will help you get a better idea of the types of content that resonate well with your audience, and then you can use this information to adjust your content so that it’s more effective at converting people into customers.

Confusing Site Design

We must always keep in mind that web users have short attention spans. If they aren’t immediately satisfied with a page they’ve landed on, then they are going to leave.

It’s that simple.

A confusing site design will cause people to click away almost instantly. People don’t want to have to work for the information you are promising, and they are even less inclined to put extra effort into spending their money.

As a result, make sure people can easily and intuitively click around your site, and also ensure that it’s easy for them to get back to you money pages should they spend time reading elsewhere.

This also applies to CTAs. Place them towards the top of the page, and make sure they are isolated and clear. Burying these important phrases deep in your content is only going to frustrate people, and this will keep conversion rates maddeningly low.

Trial and Error

The tactics discussed here will certainly help you improve your conversion rates. But be aware that this is very much a business of trial and error. You can’t really know how people will react to something until you present it to them.

However, doing this will allow you to learn more about what works, which will provide you with a clear marketing strategy for improvement moving forward.

About the author: Amber Johnson is a writer who specializes in digital content. She knows the power of content marketing and the importance of capturing the imagination of potential customers.

Blogging for business tips

How Can Email Marketing Influence Your SEO Ranking?

7 Successful Ways Email Marketing Can Help Influence Your SEO Ranking

Not everyone is knowledgeable with the connection between email and SEO marketing. After all, the search engines don’t crawl or rank individual emails sent, and just because you have a large subscriber link doesn’t mean your website will rank higher.

BUT, effective email marketing strategies is a great tool to keep your audience engaged, also wielding traffic in ways other marketing strategies can’t do. When using email correctly, it can enhance your SEO initiatives!

But the question is: How does email work with SEO and influence your ranking, for better or worse? I’ll be showing you the different benefits and successful ways good email marketing strategies influence SEO rankings.

Seven Ways Email Marketing Influences SEO Ranking

Email marketing is usually used to increase engagement and encourage people to follow your call-to-action. But if you can use it more creatively, then you can get more out of your strategies and improve your SEO ranking as well.

How does email affect SEO rankings? Here are the seven ways how:

  1. Personalizes Your Email Content

High-quality is crucial in both SEO and email marketing campaigns. But for email marketing, your content needs to be personalized, catching the attention of the right audience. Sure, you can blast advertise new content across social media, but it won’t be relevant to everyone who sees it.

By sending personalized content to email lists based on their demographics and interests, it increases the chances of email receivers to follow your call-to-action. And of course, this would amplify even more positive SEO ranking results. So when trying out a new email campaign, segment your email lists and make it even more targeted and relevant to the right people!

  1. Improves Your On-Site Engagement

You aren’t able to send dozens of emails on a certain keyword and hope that you can rank higher for that certain term. But with helpful marketing resources and a campaign, it can help attract your searchers for different terms.

While email doesn’t help your website rank higher in itself, emails with incentivizing comments and efficient sharing can get your website moving up through better engagement on your website.

You can do this by encouraging your target audience interested in specific niches to check your blog articles related to such topics. Send a mass email sharing the informative webpage and encourage them to read and leave a comment, or to share the page.

This can help gain more viewers and significant traffic to your website, and more interaction can equal better rankings.

  1. Creates a Content Hook

Email marketing is an excellent way to have your audience read posts and share your content! But besides getting the reader’s attention, you can actually encourage more engagement with more content pieces.

By using email campaigns to promote your different social media accounts, it can have you grow your following organically. This can lead to more promotion of your other content pieces, which results in better SEO rankings from the views, shares, comments, and other forms of interaction. All you need to do is to encourage and mention your other website accounts!

  1. Maintains Highly-Engaged Email Lists

You don’t only get to create relationships with your target audience and customers through social media. You can also do so with a good email marketing campaign, keeping your contacts and email lists engaged. These are the people that would actively open and read through your emails, even interacting with the content later on.

It’s possible to work on your email list and create the right content to get loyal and engaged email subscribers to follow your call-to-action. With highly engaged email audiences, the more they’ll follow your call-to-action, checking your website and content for new updates, thus improving your SEO ranking.

  1. Boosts Your Engagement With Call-to-Action

The personal nature of all emails makes it a suitable place to add your call-to-action. That’s why you probably notice a lot of email newsletters from different brands having the compelling CTAs, which can bring you and other subscribers to their website to interact.

With a good email marketing strategy and effective CTA, you can have your email subscribers do the same as well. Encourage customer reviews after they’ve transacted with you, more comments on your social media or content, and even use segmentation in the long run to target active contributors!

  1. Reverse-Engineer Keywords

When reverse-engineering keywords, you’re thinking of the words your target audience searches online as you create your email newsletter. You’ll need to incorporate such keywords which help with your email and SEO campaigns.

By incorporating such keywords to your emails, you place in phrases people are thinking of rather than one best phrase. This will give people an idea to search for such phrases online or to check your website to learn more about it.

  1. Gives Your Content a Second Life

Your emails have a bit of your content in their inbox, so it’s time to take advantage of it as much as you can. You’re able to put in blogs or small tidbits of information on emails, or even creating smaller batches of emails as your blog posts.

Besides that, you can put these emails as an archive accessed from your website got to give access to people on your email content. This encourages them to subscribe and learn more from your emails, too!

 

Wrapping It Up

Now a lot of business owners and marketers realize just how beneficial email marketing is. From increasing engagement down to improving your SEO ranking, efficient strategies can bring success to your business and online presence. You just have to become more knowledgeable on who you’re sending it to and what kind of emails you’re creating.

Hopefully, this article on email marketing encouraged you to begin strategizing and taking advantage of emails now. So don’t wait any longer and begin learning more about how email marketing works from reputable companies like SketchCorp. Brisbane now!

If you have any questions or want to share your own experiences with email marketing, do comment below. Your thoughts are much appreciated.

Tips for business branding with video on social

Big Data And Your Digital Strategy

How Big Data Can Help Your Digital Strategy

Digital marketing is a diverse field that requires carefully vetted strategies to build and grow your online brand. However, with recent leaps in technology, digital marketing is becoming less dependent on human decisions. This is where big data steps in. Big data refers to the study and implementation of big, complex datasets instead of human intuition and experience. These complex datasets help in generating insights that can be used to make better business decisions and develop high-end strategies that predict future prospects. This directly compliments the quality of different digital marketing practices and how they affect the end consumer.

With the increase in the number of outputs and new diversity customer characteristics, companies now need to process a massive volume of structured and unstructured data to start marketing campaigns. This data is cannot be processed through traditional software techniques and database systems.

Since many marketers use Google Analytics and similar data tools to track their website’s progress, they will understand the imperative of big data for the betterment of their digital marketing efforts. In this article, we will share 3 ways how the big data can help marketers in getting the better of Google, design better products and create targeted content.

Building Responsive Marketing Campaigns

Big data is a key determinant in finding relevant information about customers, learn their core needs and then use it to develop content that is rich and informative. So to understand how it works, you must study its chain of procedures. For example, cookies collect information about customer behaviors from websites. These applications use customers consent to collect information and generate personalized, processable data.

Compared to aggregative advertising techniques that were popularly used in the past, campaigns that use big data are more effective, and accurate. The best thing about big data when designing a marketing campaign is that it eliminates the guesswork out of the process. Marketers can use that effort in building buyer personas, determining different purchase patterns, identifying customer behaviors, predicting upcoming trends, and how they tend to influence them in the future. This will improve targeted campaigns and develop several KPIs that could be vital to a business future strategy. For example, big data can help identify demographics within a target segment. It can be conclusive from big data that middle-aged women are more likely to respond to emails, engage in bargains and use coupons. This can be a major breakthrough from the sales point of view.

Although big data is a great solution for improving digital marketing campaigns, it cannot work all by itself. To make it work at its best spectrum, you must use analytical tools so the data you get derived valuable conclusions. This gives online brands the actionable insight they need to make informed decisions in an efficient manner. A good analytical tool makes unstructured data easily accessible such as cloud storage, log files, social media data, emails, and websites. Moreover, it should able to effectively perform attribution tracking, funnels and third-party testing, real-time analytics, and different integration tasks.

Developing More Effective Pricing Decisions

In most companies, the conventional approach for pricing products and services involves core factors such as product cost, perceived value, competitor pricing and demand of the product. While this traditional approach has worked well for many companies so far, big data offers a lot more than just profit margins. With big data, you can easily increase the sales volume of your products simply by adding other key factors also play a part in the purchase decisions. This allows brands to build more vibrant pricing strategies that take into account all factors that influence a buying decision. This can include data from completed deals, performance-based data, incentives, and other metrics. Big data is all about lock and key performance, especially in B2B sectors where every product/service requires a unique pricing approach for digital marketing.

However, there is also plenty of data that often gets sidelined during pricing decisions. This has a major role to play in big data. General economic information and customer preferences are equally important in big data as any other information. The goal is to use this unstructured data and derive valuable insights. In a typical marketing stratagem, it may have to consider any special products the customer has frequently purchased, their disposal income, what is the affordability threshold of that customer segment, and macroeconomic indicators such as GDP, exchange rate, inflation rate, and interest rate of the country/region. This will not only engender precision, but stimulate the automation phase since the processes will start to become less reliant on assistance.

Showing Individualized Content to Visitors

Another major leverage big data will give online marketers is the ability to serve customized content to their target audience by tapping into their knowledge base and identifying the ideal type of content to engage every visitor differently. A great example is Netflix that uses AI and big data to give its visitors individualized recommendations from the shows and movies they watch. 80% of what is watched on Netflix is due to AI recommended. The same concept can be applied when designing your website. You can search and examine the pattern of each visitor, from the time they spent on a particular page, to the number of clicks they made when interacting with your website. Using the browsing history, you can show them content relevant to their actions.

This is quite similar to search engines. When you enter a query from a different location, the results that return are based on those geographic preferences. Just as that, your website will function differently to a person who has different needs and preferences. While customized content is slowly entering the mainstream, there is still a lot of work that still needs to be done on it. Many online brands struggle in providing a personalized experience to customers’ due to development constraints. Others fear security concerns. However, it’s a growing domain of digital marketing that will soon meet perfection.

Final Takeaway

Big data has been the subject to a lot of attention recently, not just as an effective tool for digital marketers, but as a key to future efficiency, AI development and automation. With its ability to process massive amounts of complex datasets and advanced information, traditional systems are gradually becoming obsolete. While many organizations have started integrating big data into their digital marketing models, many have yet to follow.

 

Author Bio

Mirza Irfan is a Lead Writer at FME Extensions. He has a passion for helping people find innovative solutions in online marketing and has written numerous blogs on science, technology, digital marketing and business strategy. A writer by day and a reader by night, you can find him on LinkedIn.

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How To Make Your SME More Secure In 2019

Tips To Make Your SME More Secure

The job of an SME building manager is both challenging and rewarding. The working hours are long, risks high, and responsibilities often relegated to a small workforce. One can argue that concerns about the security of equipment, building, and employees are not unlike concerns about the safety of a home and its residents. Here’s a list of ways SME owners and managers can increase safety for their property and business 24 hours a day, seven days a week.

Analyse business risks and company culture

The way you approach the building security and safety sends a message to both your employees and clients about what kind of company you want to become. Overhanging security cameras, remotely-activated doors, and mandatory ID cards might make your business look like a top-secret government installation. On the other hand, the total absence of any visible security measures might speak of a laid back approach to securing the company assets and workforce.

Appraise potential loss

Determining the level of physical and digital security that your company needs becomes easier if you apply a universal risk analysis formula R=PxC, where R stands for Risk, P for probability, and C for consequences. Take a look at all the security incidents your business has had in the past two years and estimate the potential loss or non-financial consequences associated with each threat. When the estimate is done, look for solutions that will eliminate or minimize the chances of each incident repeating. The measures should also reduce the impact and magnitude of the incident, as well as enhance the recovery measures.

Ensure absolute access control

Business owners and managers are constantly in motion, whether within the company limits or in the field. The latest technological achievements in access control systems allow them to control access remotely, using mobile devices like smartphones and tablets. Still when the high tech fails, and someone gets locked out, they still need an emergency response locksmith service to solve the problem. For example, if a scheduled delivery needs to be made via the main gate, using a remote technology a shift manager can grant temporary access to the premises and revoke it as soon as the goods are unloaded.

Focus on digital security

The increasing incidence of data breaches has raised digital security measures to a high priority level for every SME. One way of gaining customers’ trust is keeping their personal data, like name, address, and financial details safe from cyber-attack. For example, a gym that is open 24 hours a day can have automated security solutions that grant members with key cards access, while keeping unauthorised persons out. Even with no overnight staff, paying members who like to take advantage of extended working hours can exercise without worrying about their safety, while the owners know that their assets and patrons are protected even with no staff around.

Eliminate risks from inside

The security solutions you’re looking to implement shouldn’t be measured simply by their efficiency and cost, but also by their impact on your business culture. For example, if the assessment has identified employee theft as one of the highest risks, video surveillance coupled with 24/7 access control eliminates the need of additionally security valuable assets, which also saves time employees would waste signing them out from a specialised storage. By letting non-invasive technology do the ‘policing’, you’re keeping the atmosphere in the company relaxed and enabling yourself to keep any security breach a strictly technical issue.

While challenges that will test the security measures in your SME can never be completely eliminated, any security measure you implement becomes much more effective if you assess internal and external risks and evaluate potential consequences beforehand.

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5 Effective Tactics to Build Your Online Influence in 2019

5 Effective Tactics to Build Your Online Influence in 2019

Companies and solopreneurs are continuing to battle it out in the online world in search of higher recognition, trust, and reputation. Needless to say, achieving these goals is becoming increasingly difficult as the years go by, as the oversaturation of the online marketplace makes it difficult for brands and individuals to stand out from the crowd, let alone influence online audiences. Nevertheless, it’s important that you invest time and resources into growing your online reputation and influence if you are to become the leader in your industry.

Luckily, there are some effective ways and best practices you can use to achieve this. Today, we’ll be going over the five tactics that will help you build your influence in the online world, stay competitive, and most importantly, keep your customers coming back once you convert them. Here’s what you need to do.

Understand the audience and their needs

Every good business decision starts with meticulous research. It might not be the most exciting of tasks, but it is nonetheless one of the crucial elements of a successful digital marketing influence strategy. After all, how are you supposed to know what your audience responds to best if you don’t research their habits, their likes and dislikes, or if you don’t keep close tabs on your competitors in order to discover lucrative opportunities for your brand? So as you can see, there is a real need to start this process with research.

Here’s a quick checklist to make the process as efficient and effective as possible:

  • Define your buyer personas. Make them as detailed as possible.
  • Discover the key emotional triggers the persona responds to. Remember, to be influential, you need to empathize and resonate with the audience.
  • Ask for honest feedback and listen to what the online world has to say about your brand and niche.
  • Make a list of your primary competitors and identify the winning strategies that they use.
  • Extract actionable reports from these insights to formulate a framework for your digital influence strategy.

Build your brand’s reputation

To be influential nowadays, you need to have a recognizable brand. Good branding can make the difference between long-term success and bankruptcy, and it will help your company become an influential figure in the industry. Now, branding is not a short or inexpensive process, so you will need to allocate resources for this project early on – more on that crucial step in a minute. Nevertheless, it will be essential for the success of your strategy.

Start by defining your brand’s unique personality and identity, making sure that you define the values that make it relevant in the hearts and minds of your demographic. For the brand to be influential, it needs to project the image of a leader in the industry, so you’ll need to create a tone of voice and a set of brand messages that will portray that image effectively, especially as you start to disseminate your brand across social media and other platforms.

Allocate your finances properly

The most important element is, of course, money. For every strategy you plan to effectuate, you need to allocate a certain amount of financial resources – you need to invest in your brand. To make sure you have enough money on hand, consider all viable business finance solutions in your industry and niche, making sure to research the best financing options for your specific needs.

Modern business finance is not just about minimizing expenditure while boosting sales, it’s also about forecasting, demand sensing, invoice factoring, taking out loans, and more. If you can secure the funds, then you can safely build and effectuate any digital strategy, including this one. You will need to allocate funds for market research, proper branding, and influencer marketing for starters before expanding into other areas.

Boost your email marketing game

Building influence in the online world is not just about getting noticed on social media or boosting the shareability of your content on popular platforms – it’s also about those direct lines of communication you open between you and your audience. This is one of the reasons why email marketing is so popular nowadays, as it allows brands to communicate directly to the individual. However, you need to master the art of email marketing in order to boost your email effectiveness. Grow your subscriber list over time, and don’t forget to emphasize personalization to ensure your emails get opened, and that they engage the recipient.

Leverage social media and influencers

And finally, don’t neglect the power and potential of social media management to expand your brand’s reach, strengthen its trustworthiness, and boost word of mouth. Stick to regular posting on all relevant social media platforms, and be sure to engage with your audience in meaningful conversations – don’t just publish a post only to forget about it.

Complement social media management with influencer marketing to maximize your brand’s potential in the SM world. Look for those micro influencers that boast a medium-sized, loyal following. These are the influencers whose word carries weight, influencers that will amplify your brand’s voice and drive potential customers to your site and social media pages.

Wrapping up

Influence is a valuable commodity nowadays, and brands are struggling to build it in the wake of rising competitiveness in the global marketplace. Despite the oversaturation, you stand a good chance at building an influential brand if you implement these effective tactics.

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10 E-Commerce Content Marketing Examples For 2019

10 E-Commerce Content Marketing Examples For 2019

For those who own e-commerce websites, you probably already know how crucial conversions are to survive! By positive conversion rates, you can build traffic which can turn into leads and/or sales. Sure, traffic is critical, but it’s not exactly what pays the bills: It’s the quality lead-generating traffic that does.

Without conversions or with low-quality ones, your e-commerce store and website can’t survive regardless of the number of people visiting. That’s where content marketing comes along, with the ability to increase conversion rates by up to almost six times than usual.

How does content marketing improve your conversion rate, though?

With good content, you can connect with customers, which is also just as crucial as your leads. Customers want to feel the connection with a company and want to be engaged with them. With good connection through content, it can increase engagement AND brand loyalty, boosting both conversion rates and sales.

That’s why it’s crucial to begin content marketing now if you haven’t yet! If you’re wondering where to begin, read on as I show you the ten e-commerce marketing examples for 2019.

Ten E-Commerce Content Marketing Examples For 2019

If you’re figuring out what kind of content marketing strategies you can do for your e-commerce website, here are the top ten examples to try!

  1. Pick One Form Of Content First

I highly recommend that you choose with one form of content first before going all out. You’d rather begin with one thing, one content type, and in just one platform. What you’ll start out with depends on your target audience, as well as the product or service offered.

If you’re not sure where to begin, email marketing is always your best bet, which offers the highest returns of investment.

  1. Build a Product and/or Service Guide For Customers

Another form of content I highly recommend you do is a product or service guide. This shows how to use, fix, and assemble your products, so you have to provide all the details. It provides them useful information AND builds their trust with your brand and offerings.

Do NOT use your guides as a way to sell but to INFORM your customers, which will pay off in the long run.

  1. Research On Your Competitors

Check out what your competitors offer and the questions they answer using their content. Look into the format and amount of information given. Afterward, look for ways you can create something similar to it, but with a more unique approach to entice audiences.

Besides researching on your competitors, I also suggest you interview your audience on what they want and need from you.

  1. Create Service Videos and Show What You Can Offer

Nowadays, people are more visually-oriented, so I suggest that you use video when showcasing what you can offer. There are so many ways you can utilize video into your content marketing, which makes it even better to start with!

You can do in-depth webinars, short viral ad campaigns, online courses, or whatever can catch your clients’ and target audience’s eyes.

  1. Understand How the People Buy

It’s crucial to see how your target audience makes their purchasing decisions. This will help you understand what type of content to make which will encourage them to follow your call to action or check out what more you have to offer. Through studying previous customer transactions and how people behave online, you can get an idea of what they want and what influences their choices.

  1. Use the Power of Social Media

There are over two billion active social media users all over the world! With that said, learn to leverage it and promote what you have to offer on it, which can reach your target audience to increase conversion rates and sales. Social media is also the perfect way to research about your target audience to find out there purchasing habits.

  1. Attract Buyers With Influencers  

Social media influencers who can promote your product to a certain niche can help create hype. Choose relevant and popular influencers who have a similar target audience as you do, and collaborate. Their many followers can become your new audience who’ll be interested in what you offer.

  1. Customize Your Call-to-Action

You’ll most likely have more than one type of customer persona in your target market. This means you’ll have to adapt your content to all these different audiences and perspectives. You can do that through customizing the calls to action, which can convert twice as much as basic ones.

There are tools like Grammarly which help you customize CTAs to cater to different audiences!

  1. Newsjack All Current Social Trends

In a fast-paced world online, the trends change by the minute! Through newsjacking social trends, or taking advantage of all trends on social media, you can stay relevant and have people see you.

Create ideas which you can leverage using such trends. For example, your staff can make videos doing trending challenges, or you can post updated information about a certain celebrity making news today.

  1. The Takeaway of Content Marketing

E-commerce content marketing is absolutely crucial in raising awareness about your business, brand, and offerings. In your market, you’ll be competing against small and big companies, so it’s best to use all tools up your sleeve.

To increase awareness, content marketing with genuine and informative posts are key. Add visuals, do your SEO research, and combine it with other trending topics, and you’ll be able to get the traffic AND conversion rates you need.

Wrapping It Up

With companies like the Joel House SEO Firm Australia, you can kickstart your content marketing want to get positive results. However, it’s still important to learn it all on your own so you understand the reasons behind such strategies. That way, you know what to do in case you decide to run the e-commerce site yourself.

Hopefully, all these content marketing examples for the year gave you an idea of what to do! So don’t wait any longer and begin incorporating this into your content marketing strategies now.

If you have any questions or want to share your own experiences in e-commerce content marketing, then comment below! Your thoughts are much appreciated.

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5 Things You Must Have Above The Fold Of Your Website

5 Things to Must Include on Above the Fold of a Business Website

The ‘above the fold’ part of a website is what appears first in front of the user without bothering to scroll down. If above the fold of your website is not catchy, your visitors will merely pay attention to the underlying content.

38% of the people will leave a website if they find the design unattractive. All you need to do is to catch their attention by placing the most worthy content above the fold. Here are some important elements to display above the fold of your business website.

Integrate Unique Selling Proposition

Your unique selling proposition is what makes you stand out against your competitors. This could be anything like you are proposing discounted prices, your bonus services or the top-notch quality. You need to consider adding these vital elements above the fold. Your visitors may have been exploring for best and finding it right away may result in a rapid conversion.

The visitors who are certain about reacting to call to action and are already familiar with your services will find it convenient to proceed without further exploring the website.

The first time visitors may find it not so convincing, so they need to know more about what your call to action is all about. Therefore, a more informational link will be required to drive them to a separate section or page where there will be in depth explanation.

The Brand image

The brand image on the top corner or in the center of a webpage generates a strong impression on visitors. It indicates that the website is trustworthy and has a huge role in long term relation building. Also, including the brand image in your brandings and promotional content i.e. newsletter’s, pamphlets, digital copies assist in increasing the worth of your business.

Website navigation

A clear path to the intended content can help reducing the bounce rate significantly. It is observed that the hamburger, drop down or slide-out menus are less intriguing and there are fewer chances that visitors explore the website’s content if it is hidden in any shape.

It is ideal to manifest your navigation on the top of the page as it is easily visible and it is easy for users to find the intended content. In addition, a search bar in parallel with the navigation bar is imperative for websites that have a huge catalog of products or having complex content structure.

A prominent website subscription

The website subscription form can bring plenty of fortunes for your business. But if you are not placing it in the right position you may miss a couple of qualified leads. Often your main goal is to convert visitors into subscribers especially if your entire business relies on the traffic to your website.

Strategically placing your subscription form above the fold part of your website could prove to be counterproductive. In addition, you can offer a free eBook or can bring any other reward for your subscribers as well.

The most stimulating content

The compelling visuals or valuable information visible on your site as soon as the user loads your website can prove to be of great advantage.

According to Sweor, “Users spend an average of 5.59 seconds looking at a website’s written content”.

These days visitors mostly scan webpages rather than going through the entire headlines and gravitate towards visuals that could be images, videos or animation etc. Making use of carousal or scroll option can save you a lot of space to showcase plenty of important content that can be easily updated regularly.

Final Words

As soon as the user loads the webpage, the content present above the fold appears in front of him/her. It is the crucial point where you can drive him to the most productive area of your website. Moreover, if your website is responsive and runs smoothly on mobile devices, make sure that your sales driven content is prominent and without too much scrolling.

The design of a website has a huge impact on visitors mind and your digital marketing. If the outlook is not captivating and is embellished with dull visuals or no visuals at all, he/she may leave the web domain instantly. So, it is quite important to make use of eye-catching banners, high quality images make use of proper spacing in the web elements.

Author Bio

Hamza Riaz is an experienced Digital Marketer at FME Extensions. He has a passion for helping people find innovative solutions in online marketing and has written numerous blogs on science, technology, digital marketing and business strategy. A writer by day and a reader by night, you can find him on LinkedIn.

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Transform Your Digital Marketing With Mobile Technology

Mobile Technology as a Starting Point for Your Digital Transformation

Today, the top 500 merchants can credit 40% of their sales to mobile platforms. It’s a phenomenon that’s only increasing. Sales over mobile apps more than doubled between 2014 and 2017.

Many business owners may take the savvy steps of nurturing a social media presence and leveraging whitehat SEO to their advantage, but don’t stop to consider whether they are targeting the right platforms.

It would be wise to make the most of mobile opportunities and focus on delivering a streamlined experience to customers, so here’s how you can take charge of the mobile revolution.

Mobile Payments Should be Part of Your Offer

Online-only retailers offer a distinct advantage in their ability to take orders online and deliver them directly to a customer’s door. But mobile payments don’t have to be reserved exclusively for online businesses.

Whether you’re a pizza parlor, a hair salon, or a brick and mortar retail outlet, setting up a system where your customers can pay through their phone and pick up their product or receive their service at your store will usher in a new era for your business.

It also cuts out the middleman by reducing the need for your staff to handle billing in person.

The idea of mobile payments can be applied to walk-in customers as well. The ability to make a payment with the swipe of a phone is marvelous.

The NFC (near field communication) technology that made it possible is one of the most convenient new innovations in brick and mortar commerce, and it lets your customers know you’re willing to go the extra effort to stay ahead of the curve.

Creating a Point of Sale system that facilitates mobile wallet services like Square, Google Pay, and Apple Pay may have a bit of overhead, but it will pay off in the long term. And it’s likely to become the standard rather than the exception shortly.

Integrate New Digital Touchpoints

Have you ever asked yourself what the touchpoints are between you and your customers?

If their primary way of getting in touch with you is by walking into your store, calling your office, or sending you an email they never get a reply to, you’re way behind.

As digital technology matures, the customer’s expectations are growing. For many businesses, this means investing in their very own app.

Most users today prefer instant contact via chat, so, having a chat channel directly integrated into your app is a great way to start, but that’s just scratching the surface of what a customer-facing app can accomplish.

Touchpoints go both ways. With an app, you can easily communicate back with them through push notifications, interfaces personalized to their browsing habits and shopping history, loyalty rewards programs, and social media integration.

An app allows you to directly engage with your customers, and the options are wide open.

You’ll want to make sure you understand the app development process before you take the plunge.

One thing about app development you should know is that it’s not your job to understand the technical side of things – you need to understand the business side of developing an app, and learn to determine how to hire the right professionals to build your app.

Keeping Your Team on the Same Page

Conference rooms and mandatory in-house company meetings are already considered old-school. If your staff needs to all be present at a certain place and time, you’re almost always going to be bleeding efficiency somewhere.

Communications software allows your team to all be present for important debriefings without actually having to be present. Transitioning your conferences and presentations to apps like Viddy, Skype, and Tout is an important step for any modern business, and it doesn’t have to cost a fortune.

Workplace communications tools like Slack can create a more productive environment, and they’re more versatile than traditional texts, emails or messaging services.

The important part is sitting down and putting a system in place for inter-office communications.

An ecosystem with countless different messaging platforms is going to quickly turn into chaos. You don’t have to develop a customer-facing app only – invest in your own in-house app and keep everyone in the loop with push notifications.

Sticking to one system allows for cleaner communications, less confusion, and better archiving for when you need quick access to information.

Banking Right Through Your Phone

Mobile payment tools can significantly improve your point of sale system, but you’ll likely want to move your internal finances to mobile-friendly alternatives as well.

With the ability to access your sales numbers or expense figures right through your phone, you’ll have a finger on the beating heart of your company financials.

Most of the biggest banks have their own dedicated mobile apps now, whether it’s Chase’s Jot interface or Wells Fargo Mobile For Business.

This isn’t a phenomenon that’s reserved for owners, managers, and accountants either. Account expense software like Zoho, Concur, and Workday integrates a robust desktop platform with mobile tools.

Your employees won’t have to waste their time-saving paper receipts or filling out expense reports once they get back to the office. Instead, they can just scan the information right through their phones.

Best of all, these platforms allow the people who hold the purse strings to receive reports on where the money is being spent practically in real-time. And if you need access to more detailed information, it’s accessible on the cloud through your work computer.

Updating Your Website

A mobile app is great, but even the newest phones have limited space, and not every customer is going to want to download your app to their device. All businesses should make responsive design a critical component of their website development policy.

Responsive frameworks like Bootstrap make it easy to put together a web site that works ideally across a variety of platforms. Making sure it’s optimized is also important if you want it to be ranked well and have visitors.

It’s just about putting a system in place for your web designers and making sure they stick to it. Establishing policies now will save you a lot of trouble in the future.

Bridging the Gap Between the Real and Virtual Worlds

Today’s digital world is deeply intertwined with ours. We use our phones for everything – calls, texting, ordering food, purchasing items and software, reading the news and much more.

Businesses realized that they have to become a part of the mobile world as well, and there’s really no better way to engage your customers than with your very own phone app.

The possibilities are almost endless: GPS tracking built into your customer-facing app is a great way to remind them of when they’re passing by your store, you can send them push notifications with new offers, hot new deals or discounts, increasing your business opportunities considerably.