Category Archives: Marketing

Alvomedia digital marketing agency creates custom made niche content for your content marketing needs

Alvomedia Offers Niche Content Marketing

Stress-free Niche Content Marketing

In need of high quality niche content? Alvomedia digital marketing agency can provide your business with customized niche content that does not compromise on quality.

Our professional online marketers are skilled in researching and tailoring content for different business industries. Effective inbound marketing requires content strategy and we can execute this for you too.  Alvomedia’s in-demand writing is exemplary compared to many other content creators. Our writers have an attention to detail and mind for engaging readers. Niche content that is expertly written and interesting will improve your reader’s conversion rates and get you better rankings on the search engines for your niche keywords.

Depending on your niche content marketing needs, Alvomedia offers 3 different packages:

  • Basic niche content creation (up to 4 pieces of unique niche content-at 500 words each-plus social media distribution at £500)
  • Business niche content creation (up to 8 pieces of unique niche content-at 500 words each-plus social media distribution at £800)
  • Advanced niche content creation (up to 30 pieces of unique niche content-at 500 words each-plus social media distribution at £1800)
  • Customized niche content marketing plan 

Niche Content Marketing Services

Alvomedia’s niche marketing services also include:

  • Articles and blog posts to establish authority in your niche
  • Writing for your website
  • Newsletter writing
  • Professional editing
  • White papers
  • eBooks
  • Case studies
  • Video production

To discuss the niche content marketing you require, get in touch with us at info@alvomedia.com or fill in our contact form. 

Customized niche content strategy

Niche content creation goes hand in hand with a good content strategy. Alvomedia can help to identify the most effective content strategy for your niche content.

Stress free niche content creation

Time is a valuable resource for any niche business;a busy schedule can make content creation difficult. With the help of Alvomedia, you can start boosting your brand reputation through content marketing from today.

 

Alcohol brands are using the hyper targeting tools on social media to advertise their products to audiences over the legal age of drinking

Big Alcohol Brands Embrace Digital Marketing

Shift From Traditional Advertising To Digital Marketing

Digital marketing has helped many big brands reach wider audiences across different channels but for age restricted brands this has not been a smooth ride. State regulations about advertising to minors has prevented big alcohol brands like Patron from jumping on the digital marketing wagon. Social media, with its millions of under-age audiences was simply out of the question.

The traditional forms of advertising for brands, such as television and native magazine adverts are effective, but the recent successes of social media marketing has shown online channels to be even more effective for reach and influence. Facebook and Twitter allows age targeted ads, and alcohol brands are starting to realise the possibility of reaching audiences over the legal age of drinking. In 2015 alone, alcohol brands Pernod Ricard and Patron has increased their marketing spend on social media.

Alcohol brands sees potential in digital marketing

This year, Newcastle Brown Ale has launched funny Facebook videos targeted at California and Las Vegas markets. After eliminating spends on traditional advertising. Newcastle Brown has been using digital as their new channels of advertising. The brand realised the potential of digital marketing and turning viral videos into real sales. The change from mass advertising to hyper focused ones may prove to be the most cost effective.

Alcohol brands can scale local using digital marketing

Wanting to scale local and use programmatic advertising is something that Heineken does to push sales. ‘Open Your City,’ a series of 60 seconds music video, is the summer 2015 campaign used by Heineken to target cities New York, Los Angeles and Miami. Heineken also partners with Tubemogul, a programmatic targeted video player to direct ads towards very specific audiences. Targeting the right people is the most cost effective way for any brand to spend on advertising. Of course, brands have to fine tune for differences in geographic locations.

Periscope and forays into virtual reality

With 3.4 million fans on Facebook and 213,000 followers on Twitter, Patron is not a small brand on social media. However, it is the marketing on Meerkat and Periscope that has garnered Patron more attention. Patron gave audiences behind the scenes look on Periscope and a virtual reality story about the making of Patron has increased interest in the brand. In 2015, Patron increased their digital marketing spend by 30% with the help of Golin and Razorfish. Meanwhile, Pernod Ricard increased their company budget on digital marketing by 50% over the last few years and are putting age and geography targeted paid social ads to increase sales.

Location targeting with digital marketing

Geo targeted advertising is helping alcohol brands zone in on their desired audience. Made Real Vodka, a startup spirits brand in New York will use geo targeted ads to find their first customers. Far from being a fad that alcohol brands are taking part in, geo targeted advertising. virtual reality and age targeted marketing are signs of things to come in the alcohol retail industry.

Alvomedia best website designs 2015 celebrates the most beautiful an functional responsive websites

Alvomedia Best Website Designs 2015

Best Website Designs 2015

Great website design starts from the site architecture and affects the way visitors explore the site. Many people equate great website design with the aesthetics but it is more than that. Utility and usability are factors that determine which websites are ranked higher on search engines for SEO and deliver a seamless user experience.

Profit oriented websites have call to actions that other websites will not have. In deciding which are the best website designs for 2015, Alvomedia looks at the function, purpose and content of the website. Graphics are secondary in this year’s considerations because they do not add as much value to the website as function and usability.

The factors that we take into consideration include:

  • Mobile friendly design (in the wake of Mobilegeddon, responsive websites are better in design for mobile devices).
  • High quality content-the information provided is well written and professional
  • Highly relevant content-the content provided on the website are relevant to the key words; the demographic of visitors and the information they need.
  • User friendly page structures-having breaks between blocks of content
  • Intuitive browsing-the website is easy to navigate and layout is clear without much explanation
  • Convenient browsing-information can be found quickly and buttons are visible to scroll pages
  • Simple self explanatory design-reducing the cognitive load for better site browsing
  • User engagement-include video content and visually striking features
  • Clarity-clarity in purpose, content and design

70 Best Website Designs 2015

Best Website Designs In The Online Food Order Industry

Eataly website design

  1. Eataly-Clean, modern and intuitive website design. Eataly is an online selection of Italian groceries; search and shopping within the site is simple.
  2. Dine In-Simple, clear website that is both functional and visually appealing. Dine In is a fine dining take away concept for people to order from the best London restaurants.
  3. Deliveroo-Modern, intuitive and engaging design. Delivery from great local restaurants in as little as 32 minutes.
  4. Majestic Wine-informative, relevant and intuitive to use. Wine purchasing made simple online
  5. Wiltshire Farm Foods-informative, engaging and easy to use. Frozen meal home delivery made simple.

Best Websites Designs in the Restaurant Industry

Website design bar boulud

  1. Nobu-clean, intuitive, visually appealing website. International chains of Japanese style fine dining restaurants
  2. Gordon Ramsay Maze-Simple, easy to use for booking and finding the menu. Inspired by grills from Manhattan.
  3. Bar Boulud-Clean, elegant and intuitive website design. International fine dining chain
  4. Osteria Francescana-Stylish, engaging and intuitive. Italian dining at the highest standard.
  5. 11 Madison Park-minimal, stylish and simple to use. American style dining

Best Website Designs in the Broadcasting Industry

HBO website design

  1. HBO-Informative, content rich and highly engaging. American premium cable network
  2. NBC-Intuitive to navigate, informative and engaging. American commercial broadcast network
  3. BBC-Easy to navigate through the huge amounts of content. Appealing design. British Broadcasting Corporation
  4. Al Jazeera-informative content that is easy to navigate. Beautiful design. Doha based state funded network
  5. CNN-intuitive to navigate and find news information. American Cable News Network

Best Website Designs in the Film Industry

Website design Everyman Cinema

  1.  Fox Movies-Visually appealing and engaging design. 20th Century Fox official website
  2. BFI-Stylish, simple and easy to navigate. British Film Institute website
  3. Everyman Cinema-beautiful, clean, easy to find information. Everyman independent cinema website
  4. Warner Bros-Simple, intuitive, great clarity. Warner Bros Studio website
  5. IMDB-Comprehensive and easy to navigate. Great site architecture for intuitive use. Largest film industry database.

Best Website Designs in Tech News Industry

Website design Tech Radar

  1. Mashable-Easy to navigate, intuitive navigation.
  2. Tech Radar-Beautiful, functional and simple to navigate
  3. Wired-Stunning design, intuitive use and functions
  4. Tech Crunch-Easy to use, clear and intuitive design
  5. The Verge-Engaging design, clean and high quality

Best Website Designs in the News Industry

FT website design

  1. WSJ-Functional, intuitive design. Lively format and business tone. Wall Street Journal
  2. FT-Beautiful, business design and intuitive to use/find information. Financial Times
  3. Huffington Post UK-simple design for website with large amounts of content. Intuitive and easy to navigate.
  4. Independent UK-beautiful, functional design and intuitive browsing.
  5. Business insider-Distinction design, easy to navigate and simple to use

Best Website Designs in the Travel Industry

Kuoni Website Design

  1. Kuoni-Beautiful, engaging design and easy to use. Stylish and inspiring luxury travel website
  2. Black Tomato-Engaging, simple design and functionality. Bespoke luxury holiday website
  3. National Geographic Expeditions-Iconic, beautiful design. Easy to use and find information.
  4. Abercrombie & Kent-Simple, clean design. Function and form in this luxury travel booking and consultancy website
  5. ITC Luxury Travel-Beautiful design and intuitive navigation structure. Customized luxury holiday website

Best Website Designs in the Hotel Industry

Mr and Mrs Smith website design

  1. Late Rooms-Functional, easy to use. Easy to find information from large content volume. International hotels booking website
  2. Mr and Mrs Smith-Stylish, clean design. Functional and easy to use. Romantic hotel bookings site
  3. AirBnB-Engaging website, easy to use and navigate. Apartment hosting and renting website
  4. Trivago-Informative and clear to use. Very informative. Hotel discount booking website
  5. Agoda-Highly functional, self explanatory to use and navigate. Discount hotel bookings website

Best Website Designs in the tech retail industry

VisusVR website design

  1. BuyTech-Easy to use, stylish design and informative. Tech buying website
  2. PCAdvisor-Highly informative, relevant content. Easy to use. PC desktop and tech advisory website
  3. BuyMobiles-Simple, clean website. Easy to find information and make transactions. Mobile retail site
  4. VisusVR-Functional, stylish, easy to use. Stocks wireless PC driven virtual reality headsets
  5. Cool Material-Simple, clean and easy for transactions. Tech gadgets for men and women

Best Website Designs in the technology service industry

Chevon Technology website design

  1. PJTec-Clean, functional, beautiful design. Web hosting, email and tech support
  2. Whitelight-Simple, functional website. Well designed and structured. tech maintenance and support
  3. Chevron Technical-Intuitive, clean and elegant design. Highly informative and functional. Aerospace technical support
  4. ZipTech-Stylish, engaging website. Simple to use and navigate. IT and computer engineers
  5. BPP Tech-Beautiful, highly informative and easy to navigate. Engineering solutions for energy technology

Best Website Designs in the Software industry

Website design teradata

  1. ETwo-Stylish, simple and fast website speed. Easy to navigate. Innovative enterprise applications
  2. HP-Highly informative, functional and well designed. Enterprise software solutions
  3. Asana-Simple, easy to use. Functional and good user experience. Email solutions for businesses
  4. Teradata-Beautiful, fast design. Intuitive use and good user experience. Agile marketing solutions.
  5. Bytes-Informative, content rich website. Relevant and easy to use. Software licensing and IT solutions

Best Website designs in the Healthcare industry

Omada website design

  1. Perfint Healthcare-Simple, clean design. Easy to use. Informative website for an innovative leader in the image guide interventional procedures such as biopsies.
  2. Omada Health-Beautiful, stylish design. Easy to use and sign up. Digital therapeutic solutions
  3. HAH-beautiful, simple design. Functional, informative and easy to use. Health support in homecare
  4. Better Health Care-Simple and engaging website, easy to use. Health care, home care and live in support.
  5. SweetTree-Simple, easy to navigate website. Home care services 24 hours.

Best Website designs in the luxury industry

Best website design cartier

  1. Chanel-Elegant and modern design for this iconic brand name. The website makes good use of graphics and intuitive user functions.
  2. Hermes-Distinctive look and design; the website is easy to navigate and find all the relevant information about new season goods.
  3. Bentley Motors-Beautiful, simple design for a luxury car brand. Easy to navigate, designed for ease and user friendliness.
  4. Patek-Smart, structured website for this luxury watch brand. Content is high quality and helpful.
  5. Cartier-Luxurious design and a good user experience. Simple to navigate and to find the relevant information about the different ranges of jewellery.

Best Website Designs in the eCommerce industry

Best website design Jessops

  1. Net a Porter-Stylish and designed for a comfortable and intuitive purchasing experience.
  2. Alibaba-Easy to navigate through large volumes of content. Informative and simple to use.
  3. Amazon-The world’s most well known eCommerce site has high quality and informative content. The intuitive user experience and clear call to action makes this a persuasive website for eCommerce.
  4. Made-Engaging and stylish website, informative content and easy purchasing transactions. Large furniture eCommerce site.
  5. Jessops-clear and easy to navigate in spite of large amount of content. Comprehensive eCommerce website for cameras and equipment

How To Increase Your Email Lists For Marketing

Building email lists is an important part of email marketingBuilding Email Lists For Targeted Marketing

Email marketing is the most effective marketing strategy among all the types of digital marketing or online marketing. The reason is that most people have an email address that they check regularly. Businesses and individuals alike have email addresses, so it is easy to reach a large group of people through a single platform.  In addition, you have complete authority over this medium.  This gives email marketing an edge over the others. It is also an excellent source to enhance your inbound and outbound marketing.

 

The effectiveness of email marketing

How to build email lists that increase with time

For email marketing to work effectively, you need to have an email list that keeps on increasing with time. But how exactly do you achieve it? Here are some tips to build an evergreen email list.

1) Ask for subscription

Ask all the visitors for subscription. Do this on all the pages of your website. The call to action (CTA) to subscribe should be on an obvious and prominent location. This will act like a constant reminder for all the visitors and may prompt them to sign up. Pop-ups work great for this, but remember that a pleasant user experience means placing this in strategic places.

2) Integrate it with other platforms

Integrate the subscription tab with all the platforms you are using be it for content marketing or social media marketing. This will generate additional subscriptions. For Facebook, you can simply add a tab on your page while for other social media platforms you can share the link for a subscription through your posts and comments.

3) Keep it simple

Nobody likes to fill complicated forms so keep the procedure simple and straightforward. Ask for name and email only because that is the only bit of information you will be interested in initially. To know more about the person in order to send certain type of content you need to be patient. You can always extract this information later on. Right now, focus on adding contacts and the rest will follow.

4) Provide high-quality content

Ask yourself, why anyone would want to read what you are mailing him or her. This will let you design high-quality content that would be impossible to throw in the junk mail. Develop curiosity of your subscriber by mailing interesting and highly valuable and focused content.  Studies show that you lose 22.5% of your email subscribers every year. This is one way to reduce this degradation. To make them more effective, a marketing agency can help make the content.

5) Encourage sharing

You can never have too many subscribers. Send along a link of the site and the subscription page with every mail. Ask your subscribers to share them with their contacts. This will also help increasing your email list, as people trust the advice of their friends and family over anyone else’s.

6) Offer something extra

In order to encourage people to subscribe to the email list you need to offer them something. It could be a free gift, premium features or some other free resource. This will give the potential subscribers more reason to join in. once they do you can always keep their attention through competitions, sales, and special discounts. This will keep your list of subscribers active. Moreover, you will gain valuable and dependable customers.

Jurassic World is the dinosaur movie that has made record takings at the box office thanks in part to its massive social media efforts

Social Media Helped Jurassic World To Roar

Social Media’s Role in Jurassic World Success

Making $524 million from its first weekend, Jurassic world is the monster film blockbuster that can attribute some of the success to social media marketing. With 353,000 Facebook fans added in one week and 1.7 million tweets (654,000 retweets), there is nothing small about the social media noise Jurassic World has created. Here are 10 ways social media marketing has helped to make Jurassic World a stomping success.

10 Ways Jurassic World used social media to create awareness

1. Jurassic World Twitter has engaging content

The official twitter account for Jurassic World is active, engaging and has links to other Twitter accounts offering fun facts about dinosaurs. There is no shortage of retweets, linked videos and dinosaur trivia to get fans excited about the movie release. Up and until the actual release date #jurassicworld hashtag has been trending encouraging conversations about the film.

2.Jurassic World Official website is linked to social media

Jurassic World’s own website has interactive games, movie trailers, cinema listing and enough information to keep any curious visitor engaged. The website links to all the major social media accounts for Jurassic World on Instagram, Twitter, Facebook, and Google+.

3. Jurassic Park’s Trailer on YouTube is a smash

The official trailer for Jurassic World has been viewed 5.8 million times in one week alone; overall the trailer generated 66 million views. This is the trailer here:

4. Universal Pictures YouTube page has relevant, exclusive content

Universal Pictures YouTube account has uploaded engaging behind the scenes footage and other adverts/content related to Jurassic World. They encourage viewers to share with friends on social media websites.

5. Jurassic World Facebook accounts are awesome

Jurassic World has related Facebook pages that display unique content different from its Twitter, Instagram and Google+ accounts. Visitors feel like they know a different side to the franchise. The Unofficial Facebook page is particularly engaging.

Jurassic World has leveraged social media such as Facebook to engage with leads

6. Jurassic World Game app is promoted on social media

There are literally social media pages for every Jurassic World product. The game app Jurassic World has its own Facebook fan page.

7. Jurassic World Google+ features more content, videos and competitions

Jurassic World has created an engaging Google+ page that mentions competitions and shares featurettes that would satisfy film fan’s cravings.

8. There is a Tumblr page dedicated to the Jurassic Park franchise

Jurassic Park Films is a Tumbr account that features amusing gifs from all the Jurassic Park related films. Social media platform Tumblr is ideal for the younger audience demographic and it is great for visual rich content.

9. Jurassic World Instagram account has exclusive photos

The best way to satisfy Jurassic World fans is by posting exclusive photos of the film’s cast and dinosaur stars. The Instagram account for Jurassic World has 104,000 followers and counting.

10. Competitions, Lego and romantic breaks

Jurassic World has really leveraged social media by holding competitions (National Geographic has a Jurassic World competition as well), creating a mock romantic resort booking page and having an official LEGO Jurassic world Instagram page. The sharing, retweets, linking, impressions and reach gets bigger by the day.

SEO and marketing Q&A with Alvomedia

Alvomedia SEO and marketing Q&A with marketing consultant Nelson Fuhr

 

Creating useful online content is important for any company, whether they are a B2B, B2C or non-profit government organization. To get ahead in marketing, we are told to produce ever more content, in competition with the huge volume of content that is being generated online every minute. In our Q&A we will discuss with Nelson Fuhr, digital marketing consultant at Alvomedia, about the relevance of SEO for 2015 and how this can be integrated with content marketing.

Let’s Talk about SEO and Marketing for 2015 and beyond

Q: Is Content becoming more important than SEO?

A: We use SEO to find the content, so one cannot exist without the other. In recent years, marketers have become more focused on content because creating valuable content helps their customers. Customers want to be informed and guided along the sales transaction, hence the need for relevant, useful content. SEO is very important for that content to be found by the right customers. Without it, customers do not know just how good your content is.

 

Q: How is SEO still important for companies today?

A: SEO is really important for any integrated digital marketing plan. Everything ties in together-the SEO for great organic exposure and traffic, and the content to convert customers once they find your webpage. Organic ranking is crucial for getting traffic and more visitors to your website. The more people that visit your website, the higher the chance of conversions into paying customers. Without customers, there is no business essentially. Google algorithms for SEO take into account mobile responsiveness, loading time and relevant content nowadays. This is all to help make internet browsing better for the user. Every business would want their customers to have a better user experience on their website.

 

Q: What is black hat SEO?

A: Unethical SEO that will get you penalized by Google. This includes keyword stuffing, spam and purchased backlinks.

 

Q: What do you write for content, how much is enough?

A: Firstly, know what your brand is all about. What industry is it in and what problems does it solve for customers? You have to know about the mindset of your target audience: what do they want to know and how can you tell them the information to make them take notice. Content that helps, addresses a concern, give guidance, provide information are very good basis for content writing. How often you write depends on what you can schedule time for. Content writing eats up time quickly so you need to be disciplined and have a routine/set goals of how much to write a week.

 

Q: How does social media help SEO if at all?

A: Social media amplifies your SEO efforts. Tweets and shares on Facebook will improve your search engine rankings. For Google search engines, Google+ has an impact on page rankings. If you can only have one social media platform to leverage for rankings, choose Google+. Social media works because of the wide reach and engagement. I would recommend social media as a research tool for trending topics and concerns. Companies need to stay relevant and knowing what their customers are talking about is helpful. You can also uncover new keywords phrases and connect with influencers who can help with your brand awareness.

 

SEO and marketing will change with changes in Google's algorithms

 

 

Q: What is your stance on link buying?

A: The money used on buying links can be used better elsewhere, such as writing a blog and creating valuable content. Link building is more expensive in the long run because of the maintenance costs in buying more. Google does not like backlinks that were bought, it could get your website penalized-too much risk.

 

 

 

Q: What takes the longest to do in SEO?

A: The most time consuming task in SEO is worth it in the long run. Link building

 

Q: When there are multiple versions of a page, have you seen a canonical link tag used successfully on the website?

A: Links suggested by the canonical tag do replace noncanonical links in a list. So canonical link element works fine in Google. Indexation decreases for noncanonical URLs and the canonical tags have an impact on Google sitelinks. This works for Google but not Yahoo or Bing at the moment. By using a canonical tag you are giving Google a hint which URLs should be indexed. In time, deindex your URL and redirect visitors using the 301 redirect.

 

 

Q: Things change so fast in the world of SEO. Is there a best way to do things?

A: The best way I can foresee for 2015 and beyond is to integrate SEO with what every other department is doing: content creation, social networking, front end design and UX. The reasoning behind this in my opinion is efficiency and effectiveness from collaboration. When SEO teams work in isolation, they do not know what is happening with content creation and website design. This was fine years ago, before Google rolled out new algorithms. In 2015, everyone has to take into account how responsive design and content works with SEO.

 

Q: Is SEO dead?

A: SEO will be around longer but not the way we know it. Google is changing algorithms constantly and for improved user experience. SEO professionals used to be technically competent but now they need to create high quality content to amplify the efforts. They also need to work with the website designers and bloggers so to speak.

 

Q: Does being first to the game give older online websites more advantage?

A: Older websites have many problems such as bugs and fixes. Their roadmaps require replatforming, taking up considerable time. In the meantime, new websites with search engine optimized pages can jump up the page rank pretty quickly. On the other hand, older websites have more inbound links built over the years. Whether those links work or not is another issue. Some of the linked websites may no longer exist; an SEO has to spend time cleaning it out.

 

Q: Are guest posts spam?

A: Many guest posts do not add value except for a link back to the poster’s website. Google sees some guest posting as spam and will penalize accordingly. There are high quality guest blogs that benefit the website where it is posted; it depends how the post is written.

 

Q: Is onsite SEO still relevant?

A: Onpage SEO is still important for meta titles, site architecture and menu navigation, internal linking, sitemaps and meta robot tags. It is there to help Google interpret the structure of the website. Creating onsite content involves pleasing the reader first and foremost.

 

Q: What tools for SEO would you recommend?

A: GetStat is a great ranking tool which allows you to monitor many terms for rankings. This is recommended for enterprise SEO where country level rankings and knowing the landscape of terms is important. The tagging feature for keywords lets you see where a drop in ranking is coming from. Screaming Frog is good for site crawling and Deep Crawl as well. Majestic SEO and SEMrush are great for off page analysis.

 

Q: What will Google do next?

A: Google will try to find the most relevant websites for their users.  With the huge number of well optimized websites Google may overhaul their algorithms to rank the more authoritative ones higher. One of the changes I foresee happening is authorship. This means authoritative content from an online influencer. Becoming an online influencer takes time and authoritativeness is hard to manipulate. Links can carry heavier weight when coming from an authoritative author. Only time will tell!

 

Q: How can one stay on top of changes in SEO?

A: Subscribe to SEO industry website RSS feeds and join in the conversion on Twitter with other SEO experts. There’ll always be dissenting opinions about SEO and that’s good. Learn as you do SEO for your own website.

 

 

 

Gain Customers Through Social Media Marketing

You business can gain loyal customers through correct social media marketing

With more than 2 billion social media accounts in the world, and 47% of internet users on Facebook, social media is a big deal for marketers. The reach of social media marketing is perfect for both online and offline businesses. You can create a social media account for your business and use excellent content marketing to keep it alive and growing.

No business marketer can ever deny the value of a loyal fan base. People are bound to generate large revenues (lifetime value LTV) if they are loyal to a certain brand. That is why every marketing agency tries to connect with leads emotionally using digital marketing ideas. Social networking is an excellent way to connect emotionally with customers because it is intrinsically human to interact with one another. Social media marketers tries to understand human motivations, interpersonal relationships and behaviours in such settings. They then apply the insights to socially targeted marketing.

Social media marketing practices that will improve conversions

Social media marketing has the potential to reach a wider online audience than ever before

The common perspective and the reality

For nearly all the new startups and online businesses, social media networks is an integral part of their marketing strategy. ‘Go where your customers are,’ is the popular saying, but what does it actually mean? In 2015, as shown by statistics, many people are active on social media networks. In order for businesses to reach potential customers, they have to roll up their sleeves and work hard on creating their social media personas. Oreo on creative social platform Vine and Ikea on Pinterest are just some of the brands that leveraged social media successfully to gain more conversions.  The common perspective in 2011 was that social media is a temporary fad and large companies were unwilling to invest much money on social media marketing. The tables have turned by 2015 when research by Econsultancy has shown that 71% of brands plan to invest more in social media to build brand equity. Convince&Convert recently published a study showing that 53% of Americans make purchases from the brands they follow.

Social media marketing can enhance the brand image and customer service

How to create loyal customers

A loyal customer can give you more benefits in the end than you can ever calculate. He/she leads to the generation of a steady stream of leads. You get more referrals and brand mentions. It is sort of a chain reaction in which you can trigger one person to attract many.  Follow these tips to get loyal customers.

1: Provide an excellent customer service

Customers cares only about how you treat them. Even if you do not provide the type of product they need, a courteous business manner can influence them in making a purchase. According to Forbes, 71% of customers that end a business relationship is because of bad customer service. It is therefore important to make them feel secure and cared for. Social media lets you communicate with customers in real time. This allows you to understand their problems, respond to them in a timely manner and come up with solutions.  It also lets others know how much you value your customers and thus create a positive feeling towards your brand.

2. Interesting and useful posts

Attract potential leads towards your profile by creating highly creative or informative posts and articles. These posts should be interesting and easy to read as people are becoming increasingly indifferent to advertisements. Moreover, your content should be full of information about your product or services industry. The aim of creating useful posts is to get the content shared across the social media channels. The wider the audience reached, the more leads that will be generated. Widespread sharing of your posts create strong inbound and outbound marketing. It is more helpful than SEO.

3. Improve brand image through social marketing

When you know your customer’s perspective of your products, you can easily formulate targeted marketing strategy. You can remove the flaws in your marketing or else display your product in a way that is more socially acceptable and appealing for the public. This will get you more audience, traffic, and ultimately more loyal customers. Learn what are the demands and expectations of your customers to fulfil them and gain their loyalty.

4. Explain your products

Social media is an ideal platform to explain about your products. You can let everyone know about the benefits it provides without boring anyone. Interesting interactive posts and instructional videos can easily get you attention and loyalty of many. Creating tutorials, power point slides and guides can add to the information for your customers and help facilitate customer conversions.

5. Focus on networks that fits your brand image

Social media networking across different platforms can help your brand reach the right audience

When 22% of Americans use social media multiple times a day, brands cannot afford not to appear on several different networks. Choose the ones that are best fits with your audience and brand image otherwise it will be wasted effort.  For brand awareness, Facebook and Instagram works well (especially if your brand sells using a lot of visual content). Vine, Vimeo, Tumblr, Pinterest, LinkedIn and Twitter are other networks your brand should consider depending on what you sell.

6. Create content that supports your brand image

Sometimes, brands forget they need unified content across different networks. The content message has to be consistent but it does not have to be the same content. In fact, creating the same content across different social networks is a waste of time and shows lack of effort. What brands need to focus on is creating a good variety of cohesive content. If you are a serious company, posting light hearted gifs on a Tumblr account might not be cohesive with your brand and confuse your customers. Customers are mostly likely to convert when they trust the brand and the image that they project.

7. Using visual content to convert

Content with images receive 94% more views than text alone and prospects recall brands better when there is more visual content. Use images that are cohesive with your brand image and A/B test the effectiveness of visual content in different social media platforms.

8. Leverage the influence of social media influencers

Establishing your brand’s authority in your industry and gaining the attention of potential leads take time. You can leverage the audience of social media influencers by tagging them, writing about them or citing their works. Kindly ask the permission of the influencer if you are unsure. In order for influencer leverage to work, you need to create consistently great content.

9. Paid social 

Paid social ads can generate more leads and lead to conversions for your brand. Diminishing organic reach on social platforms such as Facebook means that brands have to pay up. Social media campaigns and contests now appear on social media and the most effective ones offer value.

10. Strategic Planning

Many people think of social media as a vague marketing method. The vagueness comes from not being able to measure the ROI for things such as social engagement and reach and lots of time spent on trial and error. Without a social media strategy in place, it can be frustrating. Decide your goal for social media marketing, be it conversions, influence or brand awareness and refine your social marketing to meet them.

 

Consumer futurist Higham offers his view on the future of digital marketing

A Consumer Futurist Vision Of The Future

Marketing To Consumers In The Future

Consumer Futurist William Higham may be onto something when he talks about the future of digital marketing. The CEO of The Next Big Thing thinks constantly about consumer behaviours and how this will impact marketing methods. Successful marketing strategies relies on the attitude and behaviours of consumers so this is what Higham says about marketing for future consumers:

Things a consumer futurist can predict about marketing to consumers in the future

1. Studying consumer trends will mitigate costly mistakes

Marketing for future consumers require the study of trends. Higham have worked with clients such as AOL, BBC and MTV-trends in consumer behaviour is essential for companies developing new marketing strategies.

2. Attitudes drive consumer behaviour

Every marketing trend has been influenced by consumer behaviour, and most consumer behaviour is influenced by social attitudes. Consumer attitudes are changing all the time, it is vital for marketers to observe it. For instance, do consumers value cost over convenience, or time over cost? It would seem from the recent marketing successes of Uber and AirBnB that consumers in 2015 value time and convenience.

3. The growth of personal technology has empowered consumers 

Technology is changing exponentially and consumers are empowered by the devices that are launched every few months. Consumers will use technology the way they want and brands must adapt to their behaviours. The consumers of 2015 are smart consumers informed about different technological options. Consumers of the future will be even more connected in real time than they are today.

4. Disruption caused by consumer behaviours

Companies can no longer ignore consumer behaviours if they want to survive. Changing consumer behaviours have wiped out entire companies (Kodak) and consumers always vote with their feet. This is the same with marketing for new technologies; consumers will not buy from brands that are behind in terms of social attitudes.

5. Consumers of the future have simple needs

Smart, tech savvy consumers of the future want a sense of community, security and humanity.

6. Consumers want brands to be omnipresent

Consumers want companies to be omnipresent but they appreciate the human touch. Personalised services and community spirit is preferred over slick, impersonal marketing.

7. Consumers growing up in the same decade have similar behaviours

Consumer attitudes towards socially acceptable behaviours, technology, privacy and lifestyles are similar if they grew up in the same decade. Generational influence is a big factor.

Fashion bloggers are influential to the purchasing habits of consumers

The Branding Power of Fashion Bloggers

Influential Fashion Bloggers

What do fashion bloggers Chiara Ferragni, Nicole Warne, Aimee Song, Leandra Medine, Garance Dore and Emily Weiss have in common? All are known names in the fashion sphere and all wield enough branding power to influence many millions of consumers.

Just recently, SocialBro found that the most influential fashion bloggers had more sway on consumer purchasing decisions than some celebrities and internationally recognised fashion brands such as Vogue. With millions of followers on Twitter and visual rich social media platforms such as Instagram, fashion bloggers do influence the way women and men shop. In an era where peer to peer recommendations and social media engagement matters, fashions blogs reach wider audiences than some advertisements can.

Fashion bloggers can help brands generate revenue

Fashion bloggers with millions of followers have the power to drive traffic and conversions when fashion brand links are placed on their blogging sites. Brands such as Hugo Boss, Louis Vuitton, H&M, Piaget, Dior, Gucci and Dior have already collaborated with fashion bloggers to tap into this huge potential. Fashion bloggers are a business unto themselves; the most influential blogger of 2015 is set to make $9 million.

Fashion bloggers such as Medine can add to a fashion brands appeal and revenue

It is estimated that a collaboration of River Island with Man Repeller could expand River Island’s audience by 223%. Brands like H&M and Topshop have already seen their cross over audience increase by 26% and 25% respectively. If there is anything fashion brands can conclude by looking at the success of fashion bloggers is that a partnership can generate revenue. It is thought that Armani, the high end Italian fashion house could expand their online audience by 25% if they collaborated with fashion bloggers.

Clamouring to colloborate with fashion bloggers could be the savvy move fashion brands are looking for to connect with millenials or anyone on social media. Fashion is a particularly competitive industry where perception can make or break the brand. Customers are much more discerning than before, choosing to believe peers and influential social media personalities than ad campaigns on magazines. According to statistics, 84% of customers would choose word of mouth and peer recommendations over advertising, something that brands can no longer ignore.

 

Google buy button will make shopping impulses easier to satisfy

Google Buy Button For Shopping Ads

Launch of Google Buy Button

On May 15th this year, the Wall Street Journal reported that Google will be launching a buy button for its search engine.  The WSJ speculated that this move will pose a threat to eBay and Amazon, both huge online purchasing platforms most consumers in the UK and US use. Now, according to Google’s Chief Business Officer Omid Kordestani, the buy button is imminent and will take impulse buyers straight to the product’s check out page on Google.

Google Buy Button will appear on search results

The significance of the buy button is that it will appear in search results instead of on the actual home page of eCommerce sites. The transaction length between browsing and purchasing will be significantly shortened and make Google search engine the preferred place to place all orders for purchase. Making purchasing easier for consumers mean one thing: more purchases being made for the good of the economy.

Google buy button may help generate revenue from location based searches

From 2014 to 2015, the number of location based searches on Google has doubled, which means increased revenue for Google when retailers vie for prominent positions on location based search results. Kordestani noted that despite the rise in online shopping, only 10% of purchases were made online. The launch of the Google buy button will make it easier for consumers to load their online shopping trolleys.

Contrary to popular belief, the Google buy button will not clutter up the search results. Only paid product listings will show this buy button next to their listings. For consumers searches on mobile devices, they will be taken to the Google webpage where they can place an order and pay.