Make Your Blog Titles Stand Out
Blog titles are the first thing that catches your reader’s eye. Seems pretty obvious, right?
These days it is more important than ever to create brilliant content for online marketing platforms like content marketing, social media marketing, email marketing, inbound and outbound marketing. This is not easy, even for a professional marketing agency. When you have so much to do, the last thing you need is to worry about is your blog title! What should you do?
Create interesting blog titles for reader engagement
With blog titles, you literally have seconds to make an impact. Readers simply skim through the list of suggestions the search engine throws their way. They only click on those that are ranked highly and which seem too interesting to ignore. When I search through blogs, I always read ones with easy to understand and clear titles. How about you? Understanding how you search for blogs will inform you a lot about creating good blog titles.
Use accurate and strong language for your blog title
To get more blog views, you need to use strong language in your titles. These can be adjectives, positive or negative words and numbers. You need to give reasons for readers to choose your content over all the others, and nothing beats the use of familiar but strong language.
Now that you have your reader’s attention, how do you keep them for a long time, and more importantly make sure they would visit your page again?
You need to be accurate and clear about the title of your blog. Accuracy is important because your readers will feel cheated once they start reading your blog and discover that it is not relevant to the title. Remember those ads that promise to expose a dieting/get rich/aging secret? They gain your attention by making bold claims but never deliver what they promise. Your readers will feel the same if you use a bold title for your blog but offer irrelevant content. Stay true to your words and avoid building false expectations at all costs.
Insert catchy blog title phrases
A plain title can easily be converted into an irresistible one simply by inserting catchy phrases. These can be phrases related to the latest news or some hot gossip. People simply love reading about topics that are trending right now and you will be offering something up to date. People want to be updated and feel connected to the innovative world around them. Use this psychology to your benefit and see how it works wonders.This does not mean, however, that you will use deceptive blog titles that have nothing to do with your content. Your blog content must always adhere to what the title says.
Tell your readers about the blog benefits
Tell your reader why he or she should read your article or blog. Describe this clearly in your title. By doing this, you are giving more reasons for people to visit your page.
Optimize your blog title for SEO
Your blog title, or <h1>, is the part of a post that introduces your blog to the readers and likewise to the Google search engine. You will get ranked based on the title so make it search engine optimised. At the same time, be clear and concise with your title and any subheadings. Google prefers content that is fresh, relevant, informative and clear, so spend most of your time on the actual blog content.
Make your blog title concise
There is no set standard regarding the length of blog titles. Yours can be as long as 70 letters or as short as 10. It all depends on your topic so try not to fuss over the length. Just make sure that what you are trying to say is being conveyed clearly and boldly.
Software that can help your blog writing
There are many software today that can help you come up with topics and titles for your blogs and articles. Try out Hubspot’s Blog Topic Generator and Advanced Marketing Institute’s Headline Analyzer. These can give you some basic help to create brilliant titles. You can use these as a base and build on them by mixing them with words that you find catchy.