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How Can Email Marketing Influence Your SEO Ranking?

7 Successful Ways Email Marketing Can Help Influence Your SEO Ranking

Not everyone is knowledgeable with the connection between email and SEO marketing. After all, the search engines don’t crawl or rank individual emails sent, and just because you have a large subscriber link doesn’t mean your website will rank higher.

BUT, effective email marketing strategies is a great tool to keep your audience engaged, also wielding traffic in ways other marketing strategies can’t do. When using email correctly, it can enhance your SEO initiatives!

But the question is: How does email work with SEO and influence your ranking, for better or worse? I’ll be showing you the different benefits and successful ways good email marketing strategies influence SEO rankings.

Seven Ways Email Marketing Influences SEO Ranking

Email marketing is usually used to increase engagement and encourage people to follow your call-to-action. But if you can use it more creatively, then you can get more out of your strategies and improve your SEO ranking as well.

How does email affect SEO rankings? Here are the seven ways how:

  1. Personalizes Your Email Content

High-quality is crucial in both SEO and email marketing campaigns. But for email marketing, your content needs to be personalized, catching the attention of the right audience. Sure, you can blast advertise new content across social media, but it won’t be relevant to everyone who sees it.

By sending personalized content to email lists based on their demographics and interests, it increases the chances of email receivers to follow your call-to-action. And of course, this would amplify even more positive SEO ranking results. So when trying out a new email campaign, segment your email lists and make it even more targeted and relevant to the right people!

  1. Improves Your On-Site Engagement

You aren’t able to send dozens of emails on a certain keyword and hope that you can rank higher for that certain term. But with helpful marketing resources and a campaign, it can help attract your searchers for different terms.

While email doesn’t help your website rank higher in itself, emails with incentivizing comments and efficient sharing can get your website moving up through better engagement on your website.

You can do this by encouraging your target audience interested in specific niches to check your blog articles related to such topics. Send a mass email sharing the informative webpage and encourage them to read and leave a comment, or to share the page.

This can help gain more viewers and significant traffic to your website, and more interaction can equal better rankings.

  1. Creates a Content Hook

Email marketing is an excellent way to have your audience read posts and share your content! But besides getting the reader’s attention, you can actually encourage more engagement with more content pieces.

By using email campaigns to promote your different social media accounts, it can have you grow your following organically. This can lead to more promotion of your other content pieces, which results in better SEO rankings from the views, shares, comments, and other forms of interaction. All you need to do is to encourage and mention your other website accounts!

  1. Maintains Highly-Engaged Email Lists

You don’t only get to create relationships with your target audience and customers through social media. You can also do so with a good email marketing campaign, keeping your contacts and email lists engaged. These are the people that would actively open and read through your emails, even interacting with the content later on.

It’s possible to work on your email list and create the right content to get loyal and engaged email subscribers to follow your call-to-action. With highly engaged email audiences, the more they’ll follow your call-to-action, checking your website and content for new updates, thus improving your SEO ranking.

  1. Boosts Your Engagement With Call-to-Action

The personal nature of all emails makes it a suitable place to add your call-to-action. That’s why you probably notice a lot of email newsletters from different brands having the compelling CTAs, which can bring you and other subscribers to their website to interact.

With a good email marketing strategy and effective CTA, you can have your email subscribers do the same as well. Encourage customer reviews after they’ve transacted with you, more comments on your social media or content, and even use segmentation in the long run to target active contributors!

  1. Reverse-Engineer Keywords

When reverse-engineering keywords, you’re thinking of the words your target audience searches online as you create your email newsletter. You’ll need to incorporate such keywords which help with your email and SEO campaigns.

By incorporating such keywords to your emails, you place in phrases people are thinking of rather than one best phrase. This will give people an idea to search for such phrases online or to check your website to learn more about it.

  1. Gives Your Content a Second Life

Your emails have a bit of your content in their inbox, so it’s time to take advantage of it as much as you can. You’re able to put in blogs or small tidbits of information on emails, or even creating smaller batches of emails as your blog posts.

Besides that, you can put these emails as an archive accessed from your website got to give access to people on your email content. This encourages them to subscribe and learn more from your emails, too!

 

Wrapping It Up

Now a lot of business owners and marketers realize just how beneficial email marketing is. From increasing engagement down to improving your SEO ranking, efficient strategies can bring success to your business and online presence. You just have to become more knowledgeable on who you’re sending it to and what kind of emails you’re creating.

Hopefully, this article on email marketing encouraged you to begin strategizing and taking advantage of emails now. So don’t wait any longer and begin learning more about how email marketing works from reputable companies like SketchCorp. Brisbane now!

If you have any questions or want to share your own experiences with email marketing, do comment below. Your thoughts are much appreciated.

How to promote your blog on social media tips

5 Things You Must Have Above The Fold Of Your Website

5 Things to Must Include on Above the Fold of a Business Website

The ‘above the fold’ part of a website is what appears first in front of the user without bothering to scroll down. If above the fold of your website is not catchy, your visitors will merely pay attention to the underlying content.

38% of the people will leave a website if they find the design unattractive. All you need to do is to catch their attention by placing the most worthy content above the fold. Here are some important elements to display above the fold of your business website.

Integrate Unique Selling Proposition

Your unique selling proposition is what makes you stand out against your competitors. This could be anything like you are proposing discounted prices, your bonus services or the top-notch quality. You need to consider adding these vital elements above the fold. Your visitors may have been exploring for best and finding it right away may result in a rapid conversion.

The visitors who are certain about reacting to call to action and are already familiar with your services will find it convenient to proceed without further exploring the website.

The first time visitors may find it not so convincing, so they need to know more about what your call to action is all about. Therefore, a more informational link will be required to drive them to a separate section or page where there will be in depth explanation.

The Brand image

The brand image on the top corner or in the center of a webpage generates a strong impression on visitors. It indicates that the website is trustworthy and has a huge role in long term relation building. Also, including the brand image in your brandings and promotional content i.e. newsletter’s, pamphlets, digital copies assist in increasing the worth of your business.

Website navigation

A clear path to the intended content can help reducing the bounce rate significantly. It is observed that the hamburger, drop down or slide-out menus are less intriguing and there are fewer chances that visitors explore the website’s content if it is hidden in any shape.

It is ideal to manifest your navigation on the top of the page as it is easily visible and it is easy for users to find the intended content. In addition, a search bar in parallel with the navigation bar is imperative for websites that have a huge catalog of products or having complex content structure.

A prominent website subscription

The website subscription form can bring plenty of fortunes for your business. But if you are not placing it in the right position you may miss a couple of qualified leads. Often your main goal is to convert visitors into subscribers especially if your entire business relies on the traffic to your website.

Strategically placing your subscription form above the fold part of your website could prove to be counterproductive. In addition, you can offer a free eBook or can bring any other reward for your subscribers as well.

The most stimulating content

The compelling visuals or valuable information visible on your site as soon as the user loads your website can prove to be of great advantage.

According to Sweor, “Users spend an average of 5.59 seconds looking at a website’s written content”.

These days visitors mostly scan webpages rather than going through the entire headlines and gravitate towards visuals that could be images, videos or animation etc. Making use of carousal or scroll option can save you a lot of space to showcase plenty of important content that can be easily updated regularly.

Final Words

As soon as the user loads the webpage, the content present above the fold appears in front of him/her. It is the crucial point where you can drive him to the most productive area of your website. Moreover, if your website is responsive and runs smoothly on mobile devices, make sure that your sales driven content is prominent and without too much scrolling.

The design of a website has a huge impact on visitors mind and your digital marketing. If the outlook is not captivating and is embellished with dull visuals or no visuals at all, he/she may leave the web domain instantly. So, it is quite important to make use of eye-catching banners, high quality images make use of proper spacing in the web elements.

Author Bio

Hamza Riaz is an experienced Digital Marketer at FME Extensions. He has a passion for helping people find innovative solutions in online marketing and has written numerous blogs on science, technology, digital marketing and business strategy. A writer by day and a reader by night, you can find him on LinkedIn.

Enterprise level challenges for digital marketers

Key Steps To Grow Your Business Digitally

Key Steps You Should Take to Grow Your Business Through Digital Marketing

Almost everybody uses the Internet and has their own social media account, a reason why it’s part of many online marketing strategies today! However, there are still a few business owners who feel reluctant to create online marketing campaigns. Why? Others feel that it’s too expensive or time-consuming!

That’s not the case though, as planned and organized strategies are cost-efficient AND generate a lot of leads and sales. It takes time to research about your customers for creating strategies, though you can do it within one dedicated day. How do you do it and where can you start, though?

Read on as I show you the seven key steps you should take to grow your business through digital marketing!

Seven Key Steps You Should Take to Grow Your Business Through Digital Marketing

Are you wondering how to take your brand or business to the next level online? These are the seven important steps to follow:

  1. Establish a Strong Presence on Social Media

Social media is one of the ever-growing platforms that become more powerful each day, a key marketing tool for businesses. In fact, many have found success in growing their customers from Facebook and various social networking platforms. Sure, people think that reaching out to people online isn’t as effective, but it works and can reach millions today.

Furthermore, using social media provides better communication with your audience and ways to get customer feedback. If you want to boost your brand’s visibility and have a value from these social media platforms, consider using influencers. It’s a great way to start out, especially when leveraging influencers who have many followers who match your target audience.

  1. Identify Your Brand’s Means

Identify how much you can afford to give, your budget, people, and digital channels. You can do this by:

  • Define your budget for digital marketing by checking data of what was successful before. Consider paid promotion and allocate specific portions of your budget per digital channel for these paid ads.
  • Check your team and see what they can achieve and see if you’ll need to hire more (if possible). Have them review the digital marketing activity, doing some brainstorming.
  • Look into the digital marketing strategies you have. Consider what to keep and what else to invest in or let go. Know what each digital channel needs to achieve and that you have one KPI in each channel.

 

  1. Publish Weekly Blogs People Want to Read

If you want a better social following, you’ll have to find ways to engage and nurture your audience. The best way to do this is by having a blog with enticing and interesting content. It’s where you can share posts about your business, the products you offer, or the industry overall, which entices customers.

Not only does this interesting potential and returning customers, it even builds your business’ brand and reputation. Through sharing valuable content, the more readers will want to go back.

But it isn’t just about having scheduled weekly blog posts, you need to have HIGH-QUALITY posts. Build your blog with the priority of giving your customers value. Share insider tips, unique information and use promotional strategies to get your content out there, using platforms like Reddit, Quora, or LinkedIn.

  1. Make Your Plans

It’s time to create the plan and make sure that you stick to it or adjust according to the results. You can start off by creating a calendar purely for digital marketing. Afterward, review the strategies you’ve created and identify if it requires any changes.

Proceed with your plans and monitor it, changing anything if you need to.

  1. Take Advantage of SEO’s Power

You can spend all your time and money to create and maintain a beautiful website. BUT, people can’t view it if you don’t have the proper SEO strategy to put yourself out there! When you optimize your content, it can ensure that your site becomes one of the top search results on various search engines.

Yes, it’s time-consuming and can get quite technical, but it’s worth putting effort on. After all, it’s known as one of the oldest and efficient long-term strategies which give you the targeted traffic you need.

You can leverage SEO by hiring legitimate companies like Joel House, and also doing your research on where to begin. Avoid going for shortcuts, but learn to understand how search engine algorithms work. Find out the basic SEO principles, take time with keyword research and see what your competitors are writing about to see what you can do better.

  1. Develop a Purposeful Persona

You can plan all day about who you want to reach, but it’ll fail if there isn’t a good voice. Don’t forget about people’s emotion, as well as what satisfies their wants and needs. To reach out to them further, it’s best to develop a well thought out persona!

To do this, you’ll need to do further research about your target audience. Start off with their basic demographic information then dig deeper into the problems that they want to solve. Afterward, look into their wants, any goals or fears, which you can use to pique interest.

  1. Build and Nurture Email Lists

Another way you can build a relationship with your customers and potential buyers are through an email list. Email marketing is an important element of marketing strategies as a whole! It gives you the direct access and means of communication through them because there’s a huge chance they’ll check emails.

Use the list to establish and deepen relationships with your customers and subscribers. Use this to provide personalized content and information they will want to see and will most likely take action on!

Wrapping It Up

Any business can begin online or digital marketing campaigns regardless of the time and budget they have. As long as you follow the right steps and do it with knowledge and dedication, you can get a great return of investment. Stay committed and patient, you’ll reach your business goals soon!

Hopefully, my key steps in digital marketing campaigns gave you an idea of where to begin. So start incorporating these steps to your next strategies and accomplish your business goals today.

For those who would like to ask anything or share their experiences in digital marketing, share your thoughts below. I would love to hear all your comments!

Why you should hire SEO consultants

How To Rank High Competition Keywords On Google

Ranking High Competition Keywords On Google

If you want to know how to rank for specific high competition keywords in Google I’m going to go over everything you need to know. I’ll show you all my best tips and tactics to boost your website’s rankings in the SERPs.

You need to succeed online and if you run a business you probably want to be found online for what it is you offer. In that case you’re definitely going to want to show up at the top of Google searches but what exactly does it take to get there?

There’s a lot that goes into proper SEO including what you put on your pages itself. How do you structure your pages, what content do you put on your pages and etc. Going into 2019 it’s still really important to have a lot of good external signals to your site which means backlinks.

Alvomedia backlinks are strong signals for good SEO

Earn backlinks or build it the proper way

A backlink is just any time another website links to your site but the other thing you have to know about backlinks is they are not all created equal. Some come from really disreputable spammy sites and some could come from Forbes. On top of that some links are actually called nofollow links which means Google knows not to really count them- they can still help in some ways but they really aren’t counted in the traditional way that Google normally counts a link.

One of the biggest factors that really makes a link help you rank for a certain keyword is the anchor text or the words on the other website that link to your page or form that hyperlink. In this case it would be the words ‘click here,’ and I think the reason it’s such a big signal is simply because that really shows Google what your page is about. Not only are they seeing that keyword on your page but hey this other website thinks your page is so much about that topic that that’s the words that they chose to use to link!

Lots of SEO experts as well as Google themselves kind of go on record saying anchor text isn’t really that important anymore… I think it’s just because they don’t really want you to manipulate it. But so many tests have proved otherwise it is still a very important ranking signal in 2019 so you’re definitely going to want to pay attention to it. That sounds easy right; just build a bunch of links with the right anchor text for the the terms you want to rank for? Not so fast there’s a catch! Google really hates being manipulated and they don’t want anyone to actually go out there seeking links. In a perfect world for Google they want every link just to be earned.

Back in the day Google was not super smart about this tactic so you would just go out and get as many links as you can. Then you would just optimize the anchor text to be the keyword you want to rank for and you were good to go. Since then Google’s rolled out the Penguin update which basically seeks this kind of thing out and analyzes anybody with too many links that say the exact same thing. It looks unnatural like you had something to do with those links rather than a bunch of site owners just liking your content and naturally sharing it. Think about it if 10 different web sites were all to link to your website what are the odds that they would all use the same keyword phrase when linking to your site? Let’s say you’re a pet grooming business, I bet some would use pet grooming salon in your city the name of your business itself or the actual website address. What wouldn’t happen is all 10 of those websites using the same phrase pet grooming salon and London. It’s unnatural and Google’s just going to slap that down. The problem is, if you ever want to rank for a keyword, you do need some of these exact to match anchor text links but you can’t be too aggressive about it.

There’s an art to anchor texts for safe link building

In light of Google Penguin update how to build links safely

I’ll show you the plan I use to figure out how many overall links you’re going to need; how many should be exact match anchor text and how you can go about building them safely.

The first place we’re going to is Keyword Finder. Now, I’m assuming you already have the keywords that you know you want to be found for. If not, I do have a blog post about SEO keyword research that shows you how to find the keywords you’re going to want to use.

Assuming you know the keyword you want to rank for and you’re signed up for Keyword Finder, go ahead and get started.. so let’s keep going with the pet grooming salon in London example. Let’s just type that in there, and what we’re paying attention to are the competition. Basically it’s going to show you these are all the guys that are showing up in the Google search right now for this term pet grooming salon in London, and it shows you the top 10. The name of the game here is just to do a little bit of spying and see who’s here and how likely you are to beat them.

Right at the top we have Yelp- this is very common especially for service based businesses you’ll see the Yelp listings at the top quite often and it’s going to be pretty hard to beat Yelp. There’s no sense to beat Yelp in the term pet grooming salon in London because they’ve got a really high domain authority. What I would want to focus on right here is the top ranking website for London local pet grooming salon, and find out its domain authority. Also find the website’s page authority and citation flow, trust flow. What you really want to look at is the number of links on your competitor’s website and click on them to see all the backlinks they have. Sort out the valuable do follow links, not the nofollow links which are more just standard directory links that don’t do as much good. Now we have a much clearer picture of what exactly your competitor’s do follow links are. Now find out the anchor text as well.

Look at your competitor’s anchor texts and see what they are ranking for. See how many exact match anchor links and if they are over optimised, just know that they could get into trouble with Google for it. When building links, you need to drip them out a bit so they look more natural and don’t build too quickly if you are a new site. If you’ve been around awhile and you already have a lot of links you can probably go a little faster but if you’re brand new it’s going to look really suspicious and shady.

Build links slowly and don’t over optimise!

In week or month one, you’re going to want to focus on basically these trust building links so these are mostly going to be nofollow. They’re going to come from mostly your social profiles and directories. Then in a week or month from there, you can start going for those more Authority links. You’re going to want to move kind of slowly and cautiously. Go for more naked URL so that’s basically just the website address-of your pet grooming salon in London, as well as branded anchors.

Branded anchors would be the name of your business- so if your pet grooming London company is called Perfect Paws London that’s what you would want to use as well and basically you’re going to want to try in week or month two to be building around 20% of the total links you need. Moving on to week or month three, you’re going to continue with those Authority links. You’re going to go for more branded anchors again because that’s your company name. Now you can start by trying for one or two exact match anchors so that’s the keyword phrase you want to rank for in this case pet grooming salon and London. Go ahead and do a couple of those and then do some blended so you’re blending your business name with the key word so would be Perfect Paws salon in London. In this time frame, you’re going to try to build out around 30% of those total links you need. In month four through six, you’re going to want to build in those last couple months with a variety of links. First try to find some related or synonyms to your keyword phrases and use anchor text based on that you know this might be something like pet grooming service in London or best pet salon in London, something like that. Then you can go for a few more exact match keyword phrases and then go for some more of those blended so that would be again be the brand mixed with the exact match.

You want to spread that out getting that remaining 50% of the total links you need and you’ll definitely want more exact match to links than your competition has but here’s the catch- you need to keep those two under 30 percent of your total links. If your competitor has seven exact match links you want at least eight exact matches plus a variety of 18 additional links you know these should be naked URLs branded with your company name, or synonym keywords and related keywords and you might even want more. You also want more total links then your competition.

You need to not only beat them in the exact match links but also beat their overall link numbers. It really depends on your competition level- you may have very little work to do or you may have quite a bit of SEO work to do as you research your competition. It may look like they’ve got way too many optimized anchor text links back to their site- but you don’t want to play that game because Google get smarter all the time. They’ve got new algorithms all the time and you don’t want to be caught with your pants down when they finally do the algorithm update!

It’s really important to do things the right safe way.

Pay attention to the quality of the links

So what about the quality of the links?

You’re definitely going to want to seek out good opportunities not spammy ones, so I want you to focus on websites with a domain Authority of over 20 and a trust flow score of over 15.

Keyword Finder will show you those scores when you’re researching a website. I will warn you that if you submit guest posts for links, those methods do make it kind of hard to control the anchor text that links back to your site. Since you’re dealing with other websites and their editorial guidelines so to get the exact match anchors might be a time-consuming process. You should probably outsource your backlink building.

The good news is you can control that anchor text with the links that a link building company can build for you. I recommend getting their links packages and ask questions about the anchor texts and whether they have control over that.

What is effective in email marketing in 2019?

Email Marketing In 2019-What’s Effective?

Effective Email Marketing In 2019

I’m going to show you all my best email marketing tips for 2019 and if you want to transform your website into a customer or lead generation machine, I’ll show you the best email and digital marketing tactics and secrets to get there. Let’s get started:

A new report show that for every dollar a company spends on email marketing they make about forty four dollars in return which makes that just an incredibly profitable marketing tool. As with any marketing channel things change and shift over time. Things that worked last year won’t necessarily work this year so in this blog I’m going to give you my six best email marketing tips that are working effectively right now in 2019 to really help you keep that relationship alive over the course of someone deciding to get on your email list before actually becoming a paying customer.

Minimal design in emails are best!

The first thing I want to talk about is simpler or no email design– so every time I’m putting together a new email funnel for a new client I start getting emails from them of  little screen grabs or email forwards from big companies like Sephora and they say why don’t we do something like this? Of course, I get it- those really designed heavy emails look really cool and they look great in the inbox and of course you would want something like that for your business. Almost every email provider out there even the cheap ones come with obvious templates built right into the software itself so why not actually use those templates?

It’s 2019, stop making email designs that look cluttered like this:

Messy email design will undermine your email marketing. Alvomedia

Why will people be deterred by the design above? Well it’s really simple because they look like one big fat commercial when they hit your inbox!

Let’s think for a second about what email is actually primarily supposed to be used for; it’s communicating with family and friends and sure, you use it for work as well but you know when’s the last time you sent an email to a friend that looked like this cluttered mess?

The whole idea here is to casually slip into your customers inbox as a friend or at least as a helpful person that they can trust that’s not going to sell to them but will help guide them in the direction they want to go. I just recommend doing what successful internet marketers have already been doing and that’s just sending out boring old plain text emails.

I’m only kidding when I say boring…it sounds boring but these emails are much more likely to be read because they just look like a genuine email you would get from your friend or your neighbor or your family member. The other reason to ditch those template emails is because all the images inside and the links is the best way to make sure that you never reach your customers inbox. You know that little promotions tab in Gmail:

Alvomedia-don't let your email get into the promotions tab of Gmail where it is never read

You don’t want to end up there in the promotions tab- you want to end up in the actual inbox where you belong! Let’s try to keep those images and links in the email to a minimum. I recommend no more than a single link per email and preferably no images at all but if you have to use one if it adds some color or add something special to the message of the email go ahead and do one. Limit it to that.

One way I like to add an image to an email is not by adding a product image or anything promotional but just some kind of an animated gif that either supports one of the points of the email or just add some humor or fun to it so it’s a little more memorable. Just choose it wisely since you know your audience you know what they’re going to find funny so just make sure it hits home with them.

Smart storytelling in email marketing content

Next I want to talk about storytelling in your emails-this is something that I want to improve this year and something I definitely want to start incorporating into my overall email marketing strategy. Rather than just delivering a tip or advice in the email make it count for more by including a really short story that illustrates that point. There are whole parts of your brain that just light up and fire off when it hears a good story plus it makes it and just more relatable and personal. Especially if you’re talking about something in your own past or a current or past customer.

Rather than just explaining how your clients can stage their home to sell faster maybe include a story about a past client who refused to do that and then the house sat on the market for a long time until she finally gave in then sold her house for $50,000 above asking price and make this story colorful when you can.

Incorporate video in email content

Next up I want you to start incorporating video in 2019 into email marketing. And not only put video in your emails but say so- write in the subject line which will double your open rates.

The other benefit is people are much more likely to actually consume your content and get the message you’re trying to send them in a video format versus reading plain text. Almost everybody is much more able to understand and retain that information when they’re seeing it and hearing it in video.

Start embedding video content into your emails to increase engagement and the retention of information-Alvomedia

Just take whatever content you were going to put in your email and just make a short video about it. It doesn’t even have to be high production value that trips a lot of people up thinking they have to get a whole camera crew and spend hundreds of dollars on a video. You 100% don’t just use your smartphone do a short selfie style video it’ll connect just fine and you get your point across. Then finally you just upload it to YouTube and get a little screen capture of the thumbnail of that and put that image right in your email, then link it to the video.

Repurpose great email content

So many small businesses get really intimidated when they start thinking about putting together an email campaign. But more times than not they already have content that they can repurpose and string together into an email series that they can just send up once and then it gets automatically sent out to new email subscribers at the exact moment that they end up opting into it.

If Benjamin opps in for my freebie today his series starts today with a new helpful email every week until that series is over. Then when Mandy opts in next April her cycle starts then getting the exact same email series so if you have some great blog posts already or a podcast interview you did or a video anything like that that’s all content that you can use.

You just have to introduce it in the email and then link to it, and if you don’t have anything yet that’s okay. Just start writing one new email a week for as long as you think the series should go on for and then just put that email every time at the end of that campaign. Essentially you’re just building this email campaign out at your own pace once and then it can go on and live on forever. I recommend kind of splitting up the content here and there; maybe some blog posts some videos and some weeks you can even go a little easier on yourself and just put the information or the tips right in the body of the email itself.

You could even link out to content every once in a while- but you had nothing to do with creating just put your own spin on it in the body of the email letting people know why you think it’s helpful for them. Then just link out to it.

Use some simple segmentation in your email campaign

The other thing that’s working really well now is by using some simple segmentation. Let’s say your business offers a few different types of services or has a few different types of products that interest different types of customers. For example, if you’re a landscaper you might offer tree removal service, landscape design and weekly lawn maintenance. You could theoretically create three different lead magnets or freebies that are geared toward each service. Then you could start each person who opts in for the freebie about lawn care onto that email sequence, so basically they would be on track. Then when someone downloads the freebie about your options for landscaping then they get put in that email sequence so they’re on track B and they start getting helpful content related to that service.

This segmentation is really powerful because these are two different types of customers that have a different goal in mind. If you started just sending out a mixture of both of those topics to all of those customers a lot of them might start unsubscribing. Or, you could have one overarching umbrella lead magnet or freebie. Then when the content is interesting to everyone and, when they’re downloading it, you could have just have a simple option where they check which service are they most interested in. Your email provider like MailChimp, they would see what box they checked and that automatically puts them on either track A or track B.

Re-engaging your email readers

I want to talk about re-engaging or scrubbing your list. It’s really good to have a big list- quantity can be good if it’s a numbers game but it’s more important to have a quality email list that actually opens your emails and it is looking forward to hearing from you every week.

If you have a big list of people who really aren’t ever opening your emails you run a higher risk of your emails being flagged as spam or getting high unsubscribe rates and these are basically really bad signals to the email providers like Gmail. What happens is if you get enough people who are flagging your emails as spam or unsubscribing from your emails they can start putting you out of the inbox and into either the promotions tab. Even worse, you can wind up in the spam folder and that goes for your entire list not just the people who flagged you as spam. You have someone flag you as spam and they won’t get your emails anymore- but all the people who even like hearing from you will go in their spam folder as well!

You definitely don’t want that to happen and the other advantage of having a leaner list of only the people who are most interested in hearing from you is cost.

Most of these email service providers like MailChimp drip active campaign- they basically bill you based on how many subscribers you have so it makes sense to weed out some of the ones who are just dead weight essentially.

Before you start just kicking people out, you might want to run a simple re-engagement campaign and here’s how that works: you’re just going to use your email marketing program again. You basically segment out people who haven’t opened any of your emails for a certain time frame. Then you will want to start a brand new campaign that’s geared just to those people.

What I would recommend is a series of four value-based emails where you’re just teaching something helpful, giving some advice and these emails are not to be promotional or selling at all these are just pure value. You’re going to drip out those four emails over two weeks then at the end of the two weeks anyone who hasn’t opened any of those emails should be kicked off your list. I know this sounds counterintuitive especially if you don’t already have a big list. But the truth is, by getting rid of the people who don’t want to hear from you it will make your deliverability better for the ones that do want to hear from you so you can wind up where you want to be which is in their primary Inbox!

I want to hear from you and I want to know which of these email marketing methods are you excited to try out in 2019!

The top 10 checklist before launching your website

5 Reasons To Hire A Professional Web Designer

5 reasons Business should hire a professional web design company

It is important for all the business that wishes to be competitive and stand out in the online or offline market must have a professional website for their products and services. Nowadays, the Internet has become the leading resource for people to find information, share information with business research and is a leading reason to perform a search on the web.

Businesses without professional website risk at losing potential customers on the Internet and in their storefronts. The business should know that consumers are evaluating products and companies long before they decide to make a final purchase, and if your website does not seem professional or secure to the customer, they will simply move on to the next vendor.

It should be ensured that sales and credibility are the two main factors for having a professional website created for the business, the following 5 reasons will help you understand why a business should hire a Web Designing company in Delhi.

Customized design

When a business hires a professional web agency they know that the site will be created to suit the business services. The web designer will evaluate all the business products and services, and work towards goals and objectives for the website. Do you want to generate sales online? Or, walk-in sales? Will your website be for informational purposes only? Your website will be designed to meet the specific needs. DIY website builders limit the capabilities of the website and often restrict graphics and text. Where A professional web designer is not captive to these restrictions.

Visual properties of the Website

The way your professional website looks, the way your website navigates, and the colors and graphics used according to the brand are very important. One should know that visitors do not like to search for information on the website, nor do they wish to be barraged with bright colors and crowded text. A professional website designer will make sure that your color scheme, text and navigation are designed to be user-friendly and apt according to the business.

Webmaster services

Many people believe that a website is never complete. It must have continual maintenance to keep them current and relevant to their industrial products and services. As we all know technology is continually changing, and for websites to remain popular and successful, they must remain up-to-date with the latest trends. When working with a professional web design service, you get benefits from their webmaster services to keep your site updated and fresh.

New technologies

The Internet is very dynamic and changes on a daily basis. New technologies, applications, new computer code, new ways to draw visitors to your site happen each and every day. Working with professional web designer, it is easy to be assured that the site is being created with the latest technologies and according to the latest trends, for achieving the optimal success. Moreover, many site builders will not allow video, RSS feeds, or links in your website, which can adversely affect your website.

SEO compliance

SEO or Search Engine Optimization is a technique mainly used by professional marketers to make your website receive great rankings from different search engines like Google. It is important to note that if the search engines cannot find your site easily, your potential clients will not either. Your site must be optimized in order to be found easily by search engines and potential customers.

Many people do not realize the importance of web design for their business, nor do they recognize what damage a poorly constructed website may cause to their business. There is no reason for taking such risks with your business when professional website creation is cost-effective and easily accessible by the user.

Tips to building a website for your small business

Why UI And UX Is Vital For Your Digital Strategy

The Importance of UI and UX Design for a Digital Marketing Strategy

It’s a well-known fact that both paid and organic media strategies can bring a certain level of success, but even with these components in place, you should also pay close attention to the look and feel of your website when promoting products, services and your brand. Your aim should be to create designs that users will find pleasurable and easy to use, that are optimized for converting leads, and this is why UI and UX design are the key areas evaluated when aiming to improve performance.

Colours matter

UI design will aid the visually-stimulating UX design on your website by guiding users to contact points through the use of colour, shape, and custom icons. By adding a third, striking colour to your site, important points can stand out which users will see and interact with.

Using limited or similar colours can disguise navigation options meaning that your all-important contact information, forms, and buttons won’t be seen, so make better use of conversion opportunities.

Keep pages simple

The right font can add a touch of something new, fresh, and unexpected to your content, there is however a limit though. Try to stick to the same font throughout the entire website. If you decide to use more than one font, combine similar fonts so that they pair well and complement each other as mixing several types of fonts can confuse and distract users from the content. Standard fonts can be read easily which is the most essential role of a font, branded fonts can be used but be careful to maintain clarity, try bold and italic variations for visual appeal.

Videos, sure!

Videos are a great way to convey information and bring entertainment to a website. Users access the content from different devices however, so make sure they are able to access videos and that they won’t use up a lot of data on mobile devices for example. One way to tackle this is by not having the videos automatically play when loaded, the added benefit is that users feel in control and are not distracted from other important areas. Another thing to consider is the loading time of your video which affects the loading time of websites across different platforms.

Test out your designs

If you apply any changes to your website, make sure you allow new users to test it out before implementing it. This can get you some great feedback from a user’s genuine first impressions which will be the most valid indicator of the current UX of your site. You can monitor their interactions and ask for personal feedback to get the best insight.

As the people behind this master degree in interaction design explain, future designers will continually revolutionise communication and user’s experience which relies on experimentation as much as on tested, proven methods.

A few clicks only

UX designers need to create a meaningful experience that is also relevant to their users. Understanding what your users need, what they value, their abilities, and also their limitations will help you to carve out the best way to respond to their needs and questions, and the most challenging task is for that to happen in only a few clicks.

Don’t make users fumble around searching for answers, information should be clear and easy to find. There should be consistency throughout your site, for example, have a navigation bar in the same place and in the same style on every page, portraying familiarity and giving quick access to relevant information.

Keep pages clutter-free

Easy navigation is the cornerstone of great user experience, make sure to guide the eye’s attention with elements that are arranged effectively and allow for flow, visual hierarchy matters here. Sections should be well organised which always make use of headers, menus should be perfectly visible as well as images and links to other pages.

You can also consider using bullet points and to also break down the content so that it’s easier to read. Always choose usability over aesthetics if it comes to a tough design choice as a nice website appeals, but usability converts.

It’s crucial to make a meaningful connection between your website and your users through an engaging and memorable experience, and at the same time help them get the information they need with ease taking care not to miss opportunities for conversions.

UI and UX design have yet to witness truly exciting developments in the future. Bearing in mind that your website should constantly strive for accessibility, usability and graphic balance will help you build successful strategies for promoting your business operations .

What are the 7 SEO mistakes to avoid in 2018?

Where and how to run whitehat offers in 2019

Places And Tips On How To Run Whitehat Offers In 2019

In our world Artificial Intelligence (AI) is getting serious, and companies like Facebook and Google are investing hundreds of millions to make it happen. It is not wise to do blackhat marketing anymore.

If you are an affiliate, you know what I am talking about. Sending bot traffic, submitting fake email addresses to lead generation forms and promote aggressive pops, etc. These methods are dying and have no future whatsoever.

Ok, so what should you focus on?

Whitehat affiliate marketing such as clean lead generation offers. My readers usually ask me, how can we know if it’s whitehat and a clean offer? The answer is simple and I am not kidding; would you tell your parents or partner about it? If yes, go ahead, if no, you got the answer!

The best whitehat offers are lead generation ones. It is an evergreen type of marketing that has always been around and will always be there. As long as there are businesses out there that need new customers, the lead generation offers are a healthy market to jump in.

However, not all lead generations types are whitehat. Affiliate marketers are so sneaky and clever too.

Here are examples of whitehat lead generation offers:

  1. Loans
  2. Auto-Insurance
  3. Life-Insurance
  4. Home Warranties
  5. Spa and Massage
  6. Mortgage
  7. Refinance
  8. Lawyer/Legal
  9. Air Conditioning and Heating

The list goes on and on. Pretty much any business that needs a legitimate lead is a whitehat lead generation.

Greyhat and Blackhat examples:

  1. Adult apps
  2. Porn websites
  3. Sweepstakes like; you won an iPhone!
  4. Get Rich Fast
  5. Magic pill or drink for diet

To make it clearer for you: whitehat is when you tell your leads exactly what they may get from providing their contact details. In contrast, blackhat is when you deceive your leads and provide them fake promises.

Where are the best places to find whitehat lead generations?

  1. Recommended Affiliate Networks

There are tons of affiliate networks that have good lead gen offers, you can do your own research in Google or better at OfferVault. I will mention a few of the legitimate networks that I have dealt with:

  1. A4D
  2. AdCombo
  3. Leadbit
  4. MaxBounty

 

Once you sign up and get accepted in any of the affiliate networks, you will be assigned an affiliate manager.

The best way to start is ping your affiliate manager on Skype and ask them about the whitehat offers they have at the moment (that are performing well).

You do not want to sound too generic or like a newbie to them.

Therefore, you can use a phrase like the following with them:

  1. What are the best lead gen offers that are performing well the last 30 days in the UK?
  2. What are the top 3 insurance offers in USA for May?
  3. What are the top 5 lead gen offers in terms of highest EPC?

EPC stands for Earning Per Click which indicate how much affilaites earn everytime a visitor clicks on the offer link.

  1. Spy Tools

I have used many spy tools, some for whitehat offers and others (guilty) for blackhat stuff. I have found no tool is even close to Adplexity. They have a separate spy tool for the following offers:

  • Mobile
  • Desktop
  • Native
  • E-Commerce
  • Push Notification
  • Carrier

Here is a cool video from Mobidea explaining in details how to use Adplexity.

It is also worth mentioning the following tools:

  1. Conference and forums

If you are crazy about affiliate marketing like me, you’ve got to go to at least one conference. You will make so many connections that will ease your way into affiliate marketing.

The best affiliate marketing conferences and forums (in my opinion) are:

It makes a hell of difference to meet people in person. While many newbie affiliates struggle to get accepted in affiliate networks, in those conferences, affiliate networks are literally begging you to join their platform.

Why? Because someone spends money and time to attend a conference, he/she must be serious, even if they are newbie.

Alternatively, you can join affiliate marketing forums and simply ask for whitehat offers, you will get responses from many people there.

I recommend only STM – Forum ($99/month) and AffLift (Free and paid options) if you are new in the affiliate market world. However, if you know something about affiliate marketing, I recommend the new forum IamAffiliate ($49/month) by IamAttila.

If you do not have money to spend in their monthly subscription fee, check out my affiliate marketing blog. I share everything I learned free of charge.

Ok, now you’ve got some whitehat offers to promote, what next?

You need to drive traffic. I found the best traffic source for lead gen is the giant Facebook.

Why?

Because you can laser target your potential lead like no other platform. Facebook knows so much about us. In fact, Facebook knows more about us than we know about ourselves.

Go ahead and signup in Facebook advertisement platform if you do not have an account already.

Create a business Manager and add account. I will not go into details here because there are thousands of blogs that explain these steps in details.

For example, here is a beginner guide from AdEspresso that will outline to you all important steps you need to take to start your first campaign on Facebook.

And simply start creating campaigns and testing your offers.

I would also strongly recommend you to join the Facebook group Advanced Marketer by Depesh Mandalia, he shares very important tips about Facebook every day.

The one thing I recommend you to do is to have an opt-in page between Facebook and the offer link.

Something like this one:

whitehat affiliate offers

 

You’ve got to capture their email addresses before you send them to the offer so that you can promote them by email later on. Email marketing is very effective and cheap traffic too!

I am surprised that many people do not do that, they simply buy traffic from Facebook for an offer. But what will happen when a visitor doesn’t buy? You’ve lost him forever! So capture that email.

To wrap up:

  • Find a whitehat lead generation that is proven to work
  • Create an opt-in page to capture email addresses and redirect to the offer page
  • Run Facebook campaigns to the opt-in page
  • Email the leads about the offer or similar ones in the same niche

Let me know what you think of this post! If you have any questions, please comment below or hit me up here.

Zidan

Zidan AffiliateGhost

Zidan has graduated as a communications and electronics engineer but never worked as one. He tried a lot of online businesses from self-publishing, freelancing to drop-shipping and affiliate marketing. He finally found success with affiliate marketing and fell in love with it. He, now, helps people like you to become successful in affiliate marketing too.

Blogging for business tips

Simple Tips To Optimise Your Blog Post

The Best Ways To Optimise Your Blog Post

Internet search engine optimisation is vital for marketing professionals. That’s why optimizing your post is a MUST. You’re making it straightforward for search engine spiders and end users to grasp your own page thus improving your search engine rankings.

Algorithms rule search engines and it requires a good deal of work to sway them that the post belongs to the web page. But there are tweaks you can create to your post that gives the robots together with positive signs to maintain shoving up your page at the positions.
Inside this informative article, we’ll pay for your article optimisation strategies that you always need to continue at heart.

1. Keyword Research

Selecting the most suitable keywords is important. Want?
By using Google’s keyword device you are able to see a keyword’s average month-to-month search quantity, applicable keyword phrases and their own importance.
You constantly need targeted key words to be included in:

Name
Headings
Intro
Title tags
Meta-descriptions
Anchor texts
Conclusion

2. Title

Choose an crystal very clear and appealing title. Insert your focus key word Just like we stated above. The title is shown in search engine results when an individual does an online search for the key word so remember to catch an audience’s eye.

Don’t forget to format using the

header label

3. Information

Provide the audience everything they have to have in a way that is not hard to read and keep them moving during your own content.

Crystal clear introduction and decision
Break This up into balls
Big headings, bulleted lists
Sub-headers, breaking up the article into sections: these Ought to Be formatted Applying
or
tags, but Not Simply bolding
Short paragraphs
Limited sentences — 15 to 20 words
to the Point article that is filled with data

Use focus keywords of course. Perhaps not far! Obviously, you will be penalized by Panda in the event that more refining your page and you pack. Be sure that your content is true, authoritative, and trusted – particularly when you own Y M Y L form of firm .

4. URL

Se’s look over your URL to discover what your article is all about. It’s one of the things that the robots creep on a typical page. Be certain to include one.

5. Title Tags

It is the the text at the cover of the browserin the tab above the handle pub. These description tags are critical for attaining click-throughs from search engine results pages.

Fifty Five words MAX

6. Meta-descriptions

Produce a exact description of one’s articles to lure targeted visitors.
Each hyperlink in an internet search engine results page can be just a piece of text. Back in Googlethis text is pulled from the description. Allow it to be good! You want to attract clicks out of individuals searching for the ideal article which pops from their hunt.

7. Interlink

Use your secondary and primary keywords as anchor texts to carry links in your articles section. Provide a chance to explore more of your content to readers. Interlinking conveys to search engines that pages that you consider a priority.

Choose related content and product pages BUT in no way ever link throughout the article multiple times to exactly precisely the webpage.

8. Images

Maximize your images.

Preserve the file with your key words since the document name
Contain your target key word in the”alt text.”
Resize your media to fit the breadth of the post space

9. Opinions

Irrespective of which sort of articles you generate, always encourage audience to comment or respond. At the conclusion of your post, ask a question or invite extra suggestions to maintain involvement.

When visitors leave a comment, don’t merely give a fast reply. Maximize the comments from the addition of in keywords.

10. Subscriptions

Give audience the ability to register to a blog. Contain subscription programs and extend people the ability to join to your own posts as a result of email when potential. This will allow readers to have a direct notification of one’s newest posts with no to look at your website.

Last but not least…

11. Mobile-friendly

The sum of folks browsing the world wide web via their smartphones is fast increasing. You need to ensure that all of your visitors can access your article from mobile devices and revel in the experience. Mobile can be a space you want to become focusing to, take a look at Moz’s Mobile Optimization post to carry on growing using mobile!

Tips to attract your target market now

How To Find Relevant Sites For Link Prospecting

Sourcing Relevant Sites For Link Prospecting

Link prospecting is an essential element of a hyperlink building campaign. It in establishing your link building procedure, step one, a step. Thus, it’s important that you go into this measure together with the wisdom necessary to become more prosperous on the own research.
Perhaps one of the factors that are most important to keep in mind the moment it comes to link building is making sure the internet sites you will find will be all relevant.

Relevancy can be actually a crucial component in establishing links. With user experience being really important, you would like to be sure the site you are trying to be linked on creates sense and also it is related to your market or market.
One method to greatly help collect sites is to use search modifiers. When running your connection for sites that are appropriate, All these modifiers together along with your target key words , are a powerful instrument.
Here is the list of the top ten search modifiers to assist in your own search:
1. Site:.gov (or some other domain name extension you’d like to target) — this helps narrow off your search to show just your preferred domain extension.
2. Inurl:keyword — that will definitely tell Google to pull sites that just have the key word in the URL. Additionally, this usually means that the key words will undoubtedly be from the title of the page .
3. Intitle:keyword that may show websites together along with your keyword in the title.
4. In-text:key word — this may reveal web sites that have your keyword within the written writing of the site web page.
5. Connected:site.com — that may reveal web sites related compared to that address.
6. “Query” — Placing your question at quotations will ensure that you simply search for this precise phrase in an identical order it is created.
7. –question — employing the minus sign will eliminate sites that you never wish to appear in the results.
8. Key phrases AND keywords — Using AND helps to ensure that both keywords can be found in each individual outcome.
*tip: be sure to capitalize AND otherwise it won’t be recognized as being a modifier
9. Key Word OR keywords — Searches for several products.
*notice: the perpendicular bar (|) is also utilized to symbolize OR
10. ~keyword: the ~ symbol will probably show synonyms of that key word.
There you have it, the best search modifiers for powerful link prospecting!

Alvomedia London digital marketing company helps clients to build links and improve their SERPs ranking on Google. Contact us for more information.