Category Archives: SEO

Posts related to SEO or search engine optimization

how to improve search engine optimisation for mobile applications

What You Ought To Know About Google’s AMP Project

Google’s AMP Project

Now we will search over just what the AMP job is, and why it really is helpful for the internet site, and the way exactly to really help make the alteration when you’ve not already been.

What’s the AMP Undertaking?

AMP Represents Accelerated Mobile Webpages. Even the AMP Job is an opensource initiative to strengthen cellular articles to publishers, user platforms, founders and obviously, users that are mobile. This had been launched in oct of all 2015.
Back in Google’s phrases “Accelerated mobile webpages are like every HTML webpage, but using a restricted group of enabled technical features that’s described and regulated from the open source AMP spec.”
This constrained collection of operation usually means that the less data will be necessary to function the webpage up, leading to quicker load times and also a improved experience for most the all users.
Accelerated mobile webpages will load in virtually any advanced web browser or program web opinion. The aim of the job would be to construct an even common technical center involving pages that’ll accelerate loading situations.

Why employ AMP in your own website?

Due to the fact Google explained ! In every reality you can find a number of fantastic advantages to earning this shift. Below Are a Few of the Best Explanations for Why you Should Ponder Employing AMP on Your Internet Site:
• Google prefers Accelerated mobile Pages around conventional pages. That really is only because internet websites using AMP have enhanced webpage loading rates and also require nominal data that can ensure it is much more persuasive that people have and participate more articles.

• using the AMP format on the content, then you automatically make AMP documents which may be cached from the cloud so as to cut enough content requires to access at an individual’s mobile gadget. This cache functions while the supply platform to get AMP.

• Beneath the AMP arrangement, publishers continue to be accountable of these material, however programs may readily mirror or cache the exact material that delivers people with best rate while surfing.

• Google can offer this cache which may be utilized by anybody, at no cost, and also most of AMPs is going to probably be redeemed by Google’s cache (or businesses might cause their particular ).

• AMP was fashioned for the majority of kinds of articles, from news posts to photographs and videos.
The most important target here would be optimal effectiveness for most mobile consumers, if you’re looking for the market consumer or end end. Load and optimization rate are necessary as it regards the cellular web thinking bounce speed is frequently as large as 58 percent for website pages which require almost ten minutes to load.

Is AMP Carried out?

AMP Includes three Standard components:
• AMP HTML. A sub set of all HTML, this particular markup speech contains a few habit labels and possessions and lots of limits. If you’re conversant with routine HTML, then you shouldn’t need trouble adapting present pages into AMP HTML; it really is basically a cut down variant of HTML.
• AMP CDN. A optional content-delivery Network that’ll assemble your AMPs, cache and automatically make sure effectiveness optimizations.
• AMP JS. A Java Script frame for pages that are mobile. Its principal purpose is always to handle origin management and interrogate loading. Thirdparty Java Script isn’t allowed with AMP.

In-order for Google, or every different AMP-friendly technology, to find the AMP edition of this essay, you have to alter the first variation of this specific page. As a consequence, that you will want just two variants of the typical full page your normal page and also the AMP variant.

Google put-together this detail by detail guidebook for generating the very initial AMPs.

Additionally they generated an Analytics guidebook for all these particular pages too.

After your webpages have been generated, you are interested in being certain to affirm them due to the fact AMP HTML is far more powerful compared to ordinary HTML. By way of instance, tags need to stay some specific criteria and also in some specific regions or your webpage will undoubtedly soon likely probably be more tolerable.

To confirm your webpages you may make work with of a programmer instrument that’s constructed to Chrome. This application will inform you when you will find some problems and in that case, the way exactly you can repair them.

AMP from the SERPs

To checkout which AMP can appear to be in your own cellular apparatus, you also are able to test-out hunts . (better to Be Looked at onto Your Cell apparatus )
As this job continues to be at early levels, you can find a number of search questions which isn’t going to yield any AMP benefits. Listed here are just two types of lookup questions therefore that you may observe the gap from your final effects.
The very first image indicates the cellphone SERPs to get”healthful dishes”, at which there aren’t any examples of AMP webpages.
The 2nd image will be really for”healthful recipes”, also you also may observe the AMP final outcomes on cap of the display screen (these really are the outcome with all the little lightning bolt icon).

Conclusion

Even the AMP Job is definitely among the primary recent upgrades such as mobile optimisation. By offering a composite of constrained specialized functionality having a supply platform assembled round Ca Ching, AMP will result in raised acting webpages, higher crowd development to both publishers, along with an enhanced user experience to everybody.

In the event you are knee deep from the search engine optimization world, then you have most probably learned about this AMP Job from Google. However, just how can you know about doing it? Have you ever upgraded your mobile website in order to abide by AMP specifications?

Why link building is essential for 2018

The Best Tools For Link Building In 2017

These Are The Best Tools For Link Building In 2017

Do you know that valuable inbound hyperlinks produce targeted visitors and raise conversions?

Have you any idea that links for your website mean increased possibility for the website in order to rise in positions?
If you replied YES to questions above you realize you’re prepared to begin a link building campaign.
Building links Is a Challenging and time consuming; therefore you need the best Equipment to begin:

1. Buzzstream: Use this project management tool to keep e-mail outreach and link construction structured. Have a Look at our post, 5 Reasons You Should Utilize Buzzstream on the Outreach and Link Constructing Attempts , for Further Information on Buzzstream.
2. Mozbar: Examine and evaluate domain authority and page power metrics in moments for almost just about any website you visit. It is really a great means to scope the first page contest, when perfecting link aims.
3. Moz Opensite Explorer: Determine hyperlink chances, search anchor texts, and detect content that is prevalent, explore an expired domain name, or monitor your site’s link over time. Moz can be useful if running competitor backlink search, making it possible for comparison of almost any web site’s traffic and top pages. Check out insight .
4. Followerwonk: Export alist of Twitter followers and societal influencers for the website. While studying the list you must think to your self, who’re they? Who do they follow? Could you build a relationship?
5. Majestic’s Clique Hunter: Sift as a result of websites which ordinarily link to a competitors, however not you personally.
6. Assess My hyperlinks : Scan webpages for dead connections, enabling broken up link construction.
7. HARO: Join your expert resources with colleagues for real time media opportunities. You can supply a journalist who has expertise on a suggested topic, if selected your circumstance will incorporate a link or reference.
8. Google Alerts: observe the web for content mentioning your business. This permits the opportunity to request a link back to a site if there isn’t one contained together with your mention.
9. Twitter: Connect together with Influencers by favoriting and re tweeting their tweets frequently. On building a romantic relationship before your electronic mail outreach work.

Last but most certainly not least…

10. Base-camp : converse amongst a group, internally and client based. It’s possible to talk about records, remain aware of due dates, delegate to dos, and stay tabs on most evolving conversations.

That you go! The utmost effective tools are crucial to keep your link building SEO campaign up and running. Clearly, each and every link construction style is different, what equipment would you use?

how to make your website a Google favorite

Google Answer Box And How To Optimise Content

What Is Google Answer Box?

If you input an query in to Google not too long ago, you could have seen the informational box at the surface of the page that shows a fast answer for your query.

Maybe not certain what I am talking about? Have a look in the example under.

Notice the length of the definition of search engine optimization comes up at the search result immediately. Without actually being forced to click on on an internet web site!

This friends, is a portion of Google’s Loaded Answer Box. This featured snippet’s been around for a long time, with more consequences being inserted to this answer box.

Therefore why are Quick Answers important?

Inch. Now you Have the Capacity to be at the most visible location on the page with no 1st page ranking

2. You have greater engagement

3. Proven results of growth

4. Proven results of increase revenue from all-natural station

Which sort of content is prominent for quick responses? These include:

· Event Posts

· Recipes

· Maps

So, just how do you get your content to show up at Google’s abundant solution Box?

Let’s get into it! Below are three ways by which you are able to optimize your articles to help it rank in”ranking zero”.

1. What type of content if you Boost?

It is important to see , the material you are optimizing ought to include top excellent content and show in the top 5 of the SERP.

Then, this content you are trying to optimize needs to have 1000+ backlinks to your domain.

Your content needs to have greater than 2, 000 words to the page with customer involvement that is good.

2. Discover the Very Best key word chances to pursue

There are certainly quite a couple of ways. To begin with, do a studying to specify .

After you are doing your own research, assess for additional opportunities. Are there keywords that possess Fast Answers?

Finally create a set of 50-100 matters that you want to use.

3. Optimize: search-engine, Off Page and specialized facets

Structure the page, when maximizing your content.

Then add your target question into H1 and do basic search engine optimization : URLkeyword density etc..

Lastly, and most importantly, give a direct answer for your problem in the very first paragraph: text messaging message or list.

That you have it! Optimizing your content for Google’s Answer Box isn’t simple, but follow those 3 steps previously and you are sure to allow it to ranking at position .

Have some questions? Do you have success with optimizing your content to get the loaded response Boxes of Google? Leave everything from the reviews below!

Alvomedia digital marketing company help businesses grow through SEO and content marketing strategies. Contact us today for more information.

Why should you hire a content marketing company for your business?

Boost Your Business With These Growth Hacking Tools!

Great growth hacking tools for your business

What is Growth Hacking?
Growth Hacking is now a process of speedy experimentation across advertising and marketing channels and item creation to recognize exactly the best , efficient ways to grow a enterprise. Growth hackers ‘ are product professionals and now entrepreneurs, engineers who specifically revolve around construction and engaging the business’ user foundation.
Sean Ellis is appreciated this term this season, also the genius behind this movement. He assisted a lot of start ups achieve accelerated growth, the well-known being DropBox.
But what is Growing Hacking?
It boils down to two things: corporation rise and sales.
At Alvomedia, our team of business marketing hackers now have now developed and tested quite a few Development Hacking plans that focus on the main point here — development !
Have a Look at our list of growth hacking programs beneath to hasten your ROI now:
Analytics Expansion Hacking Tools
Google-analytics
Cost: no cost
Summary: This application here needs little debut. Google Analytics is a world wide web analytics agency offered by Google that website visitors high level. Alvomedia is a Google Analytics Certified Partner.

Google Tag supervisor
Price: no cost
Summary: Google Tag Manager is an label management system which permits you to rapidly and easily update code and tags snippets in your website or cell program. Alvomedia can be just a Google Tag Manager Accredited Partener that offers advanced level Tag supervisor setup, deployment, and continuing management.

CRO Growth Hacking Tools
Optimizely
Price: Free one month trial
Optimizely may be your world’s foremost experience marketing platform, providing mobile and website A/B testing and anti virus computer software. Alvomedia is an Optimizely partner and can offer clients free or discounted programs.

LookTracker
Cost: commencing at $109.99
Sophisticated & cuttingedge tech which monitors eye movements and provides insight into where people gaze, fixate and look in your digital media. Alvomedia can be a LookTracker associate and provides entry to clients.

CrazyEgg
Cost: no cost 30day trialfree 90 day trial in the event that you are a consumer with Alvomedia
Crazy Egg is an online application that supplies you with attention and click-tracking tools like Heat map, Scroll map, Overlay, and also Confetti to track your website’s operation. Alvomedia is a Crazy Egg partner and can offer discounted or free programs to clients.

Qualaroo
Price: starts at $199, totally free access in the event that you are a consumer with Alvomedia
Qualaroo causes it to be feasible to populate client polls centered on activities such as time onsite, pages visited, number of site visits, discussing resource, or some other internal info. These polls are used to collect insights concerning people to address their own specific demands in real time, and ultimately turn them to valuable customers. Alvomedia utilizes this information improve conversion prices and in order to optimize clients websites.

Live chat
Cost: no cost 30 day trial
live-chat is an on-line device for buyer service. Online companies may put it to use to get in touch. Alvomedia utilizes website usability and support to boost.

Nextopia
Price: Get for more information
Offers alternatives to enhance your customer knowledge, lower your client support outlays, and boost your rankings by simply bettering the internal web site search operation. Alvomedia uses their own technology to improve customer conversion prices and is currently a Nextopia partner.

Marketing with email Development Hacking Equipment

Marketing campaign monitor
Price tag: $9+
marketing campaign Monitor makes it radically easy to create, send and assess the impact of one’s email advertising campaigns.

MailChimp
Charge: $0+ MailChimp Enables You to send marketing emails, automatic messages, along with Focused campaigns.

ConvertKit
Price: $29+
Email promotion software for expert bloggers.
Information Advertising Expansion Hacking Tools

Buzzsumo
Price tag: $99+
Buzzsumo is a tool that assesses what content performs well for virtually any theme or rival.

Hemingway
Price: 9.99
Hemingway helps you create with clarity and power by highlighting adverbs, passive voice, and boring, and difficult phrases.

Sniply
Price: 14 day free trial offer
Sniply is a simple tool that lets you overlay your custom message onto some bit of content, creating the opportunity for one to include things like a call to action with just about each connection you just talk about.

Followerwonk
Cost: No Cost of Charge
Uncover and join to brand fresh influencers into Your Specialty.

Buzzstream
Price: $24+
re-search influencers, take care of your connections, and conduct outreach which is personalized and efficient.
Socialmedia Advertising and Marketing Development Hacking Tools

Buffer
Charge: no cost, $99+
Buzzsumo can be an tool that analyzes what material performs well for any matter or competition.

Point out
Cost: 14 day Free trial
point out you can monitor in real-time (countless sources over forty languages) about anything on the internet and social media marketing. React collaborate analyze your internet presence.

SumoMe
Price: free trial offer
SumoMe is really actually a suite of free tools that could be used to grow your web site’s traffic. Share can make it uncomplicated for any visitors to share with you your content for their friends, family members, as well as also others. The more folks discuss your site and information, the more viral targeted visitors travels back to your site.

TweetDis
Cost: $37+
TweetDis can be a easy WordPress plugin, so that creates men and women tweet your pleased with a quote. Take away, tricky phrase, intelligent concept or an individual statistic.

Facebook Advertising
Price: free of charge
Together With face-book Advertising, you can create targeted advertisements to accomplish different audiences and also meet your business objectives.

To Generate Leads Growth Hacking Equipment

HelloBar
Price tag: $4.95/month
HelloBar is an tool that converts more visitors into customers.

SumoMe
Cost: freetrial
SumoMe (as mentioned previously in the societal section) — they have an inventory Builder transforms one time traffic into lifelong readers and electronic mail readers.
Landing-page Development Hacking Tools

LeadPages
Price tag: $25+
LeadPages generates sales opportunities and increase earnings utilizing the industry-leading landing page builder.

Unbounce
Price:$49+
Unbounce enables marketers build, release and analyze landing pages without any even IT or applications. A/B testing and guide gen help it become a powerful marketing instrument

How to get more Twitter leads for your business

How To Get More Twitter Leads

Tips To Get More Twitter Leads

The popularity of Twitter is growing. It has proven itself to become one of the best social networks in the world. Therefore, it is important for your business to include Twitter in your social media marketing campaigns. In fact, it is possible for you to generate Twitter business leads. This social network can be used for discovering qualified leads for making your business a success.

 

Social media marketing via Twitter

 

Twitter has a variety of features. If you wish to make the best use of this social network, you will have to find out the features that can be used for your social media marketing needs. You can use the following tips so as to make it easier to search and gain more qualified leads.

Twitter Adverts

 

You can promote individual tweets or your Twitter account using Twitter ads.  The beauty of Twitter ads is better targeting for users who are already following similar businesses and interested in your type of product. Businesses on Twitter can select the geographical location, time zone, budget, user interest and gender to promote themselves. The disadvantage of Twitter ads is the cost, which is relatively steeper than other social media marketing methods. You will need to pay for each follower as a result of seeing your Twitter ad.

 

How to use Twitter ads to gain Twitter business leads

Research your hashtags and keywords

 

It is certain that you will find your targeted consumer base and audience on Twitter. After all, it is used by over 300 million people every month. You will have to take advantage of this huge reach by searching out your audience actively and engaging with them.

In order to do so, you should first make a list of hashtags, as well as keywords, that are related to the name of your business and products. You can also take note of the competition and the hashtags used by them for their businesses and products. With the list you just compiled, you can conduct a simple search.

Through the results, you will be able to locate potential and prospective customers who are possibly interested in your products and business. You should start engaging with them by getting their tweets shared or mentioning them in yours.

Using Twitter search bar you can find what popular hashtag to use for your social media marketing campaign

You can make use of the advanced search options in Twitter to filter the results and target in a more specific manner. After all, you may want to target customers based on their location and proximity to your retail store. You can even use the search filters to find people who are tweeting about you or looking for products that you sell in real time. You can make use of this feature to reach out to those people and engage with them. You should not forget to look out for influencers.

 

Find out the interests of your customers

 

It is important for you to learn more about the interests of your customers so that you can improve your digital marketing campaigns. Twitter makes it easier for you to search out the interests of the customers. After all, people love to talk about their interests, lifestyle choices, motivations and a plethora of other topics. You will have no problems in making use of these pieces of information for your social media marketing needs.

While searching for your customers, you should also pay attention to the other topics they tweet about. This allows you to find out more about the possible interests of your targeted consumer base. You can use the common hashtags you have found to understand more about the audience. By understanding the demographics of your audience, you will be able to improve your marketing campaigns.

Start Twitter contests

 

Voting contests can be very effective at garnering the attention of your customers and improving engagement rates. However, they can do more. Voting contests allow you to gain invaluable insight into your customers. You can also increase your mailing lists which can be another way of gaining leads. The contests can also help you to learn the preferences of your customers with respect to your products and services.

In order to make the best use of contests as a lead generator, you must offer a suitable prize. The prize should be related to your business or it can be one of your own products. The prize can act as an incentive for people to participate. Moreover, it will attract those who have a genuine interest in your business and products.

Share interesting content on Twitter

 

Content marketing is essential if you are trying to make use of social media networks for generating leads. Of course, you need to modify the content based on the network you are using. For Twitter, you can opt for trivia, quotes and even questions to get the maximum number of shares. Of course, you must ensure that the entire post fits in the character limit of Twitter along with the appropriate hashtags and possible comments from your customers while retweeting. For many businesses, content marketing is the hardest thing to accomplish on Twitter since the competition for user’s attention is fierce. The best thing is to schedule Tweets using social media marketing tools for the optimal times and outsource content creation to a digital marketing team.

Make use of Twitter Cards

Using Twitter cards you can create more impressions for your brand to increase Twitter business leads

Twitter cards can be invaluable for your business as it allows you to add multimedia such as images and videos along with textual content such as product descriptions. You will require a website developer who can attach the code to your website. There are many cards out of which one has been specifically developed for helping you generate leads. Called Twitter product cards, they can give your prospects and customers the information about a particular product. You can use them to collect emails for further leads.

How to measure the ROI of SEO in 2017

How To Calculate The ROI Of SEO In 2017

Measuring The ROI of SEO

Not all the companies on the web are e-commerce. If you are not selling anything online, how do you determine revenue generation for your website? By doing SEO marketing or search engine optimization, you increase the popularity of the website on various digital platforms. But calculating the amount of revenue that search engine optimization is generating for your company is important to make sure that you are spending your marketing budget wisely.

You need to measure the ROI of SEO regularly. To do that, you can track the progress using online tracking tools like Google Analytics and Positionly. With these tools you will not just be able to analyze the amount and quality of information on the site, but will also be able to analyze traffic patterns, increase links, and also enhance the number of sustainable traffic. Above all, it is possible to increase revenue by improving your website’s SEO.

 

Ways to measure the ROI of SEO marketing

 

Do you want to calculate the ROI from SEO marketing? Given below are some ways to do that:

 

Increasing non-branded organic traffic

 

If the amount of traffic to your website is increasing, it is a good sign that your company is growing. It also means that the keywords used for the company is well-matched with the search engine results. It is definitely important that the website should be visible to the people who are searching for your brand and company, it is also important that the business is visible to the people who are searching for a similar business with non-branded keywords. To do that you need to browse through the non-branded keywords that drive traffic. Check the acquisition section of the Google Analytics. You need to check the Keywords and then, the Organic report.

 

Separate the traffic gained from branded and non-branded keywords

 

In order to separate out the branded keywords, you can easily separate the traffic that is being brought by the branded and non-branded keywords, and select ‘advanced’ on the Organic report. Now, select, ‘exclude’ from the first drop-down menu that you come across. Then select containing to all the different versions of the brand name. To check whether the marketing plan with a non-branded keyword is working, you need to check the number of new visitors to your site. You must know that customers who are already familiar with your business would use branded searches. Thus, branded organic traffic is the group of people who are already familiar with your business. You must use a combination of Google Analytics and Positionly to be able to filter out the traffic according to your need. This is a good way to understand which keywords are driving branded, organic traffic. You will be able to understand whether the business is growing new traffic or only the existing. You can also get an idea whether your website is being visited by both existing and new visitors.

Track the number of inbound links

 

Inbound links are important for search engine optimization. When there is another website similar to yours in SEO marketing through inbound links, Google considers what the company is expert in and then rank the respective site accordingly. Increasing the different kinds of inbound links to the site is one of the most effective ways to gain visibility on search engines. As a result, your website can enjoy more traffic, better ranks, and increased revenue. That is the reason you need to regularly track the number of inbound links over a period of three, six, and twelve months. You should analyze the type of content that is bringing most number of traffic to the website. If you find that a particular type of content, for example, eBooks and white papers have brought in more traffic, you should repeat those to duplicate success often.

 

Measure the quality of website traffic using bounce rates

 

To get the best ROI from SEO, you need to bring quality traffic to your website. You should never use high risk SEO (that will incur penalties) strategies to drive traffic to your website. A high amount of traffic is definitely important for the success of your website in search engines. However, it should be quality traffic that gets converted to customers. If the traffic to your website does not stay or find the contents of the website relevant enough, the bounce rates of your website will increase, which will have an adverse effect on the success of the website. Quality traffic to your website will find the contents meaningful and will purchase the products and avail what the company has to offer. You can track the behavior of the traffic on your website using the ‘Audience’ section of the dashboard of Google analytics and checking the behavior report. You can also measure the quality of traffic to your website by calculating the bounce rates of the site. If the bounce rates are high, it means that the sites lack quality traffic. If you can see a high ROI from the website, it means that a large number of traffic to your website is getting converted to customers.

It is definitely your choice how you want to measure the ROI from the SEO marketing campaigns that you are launching. There are different metrics that are really effective in highlighting success. For more information about measuring the ROI of your SEO marketing campaign or for a consultation to set a SEO campaign one up, contact info@alvomedia.com

The most effective SEO tips for video

SEO Tips For Video Content

Why SEO is important for your video content

You need multimedia elements in your website if you want to attract and retain the interest of your customers and visitors. Of course, you will also have to opt for search engine optimization processes so as to ensure that your multimedia items show up during relevant searches. While you can hire companies offering SEO services to get your images and videos optimized, it will be better if you learn how to do it yourself. Video SEO will be more difficult but critical nonetheless as videos take over images in popularity.

Video SEO tips to apply to your content

 

You can use the following tips to help you in optimizing your videos for your SEO and digital marketing strategy.

 

Your video content should be valuable

 

Videos are also a form of content. Just like the other components of your content marketing strategy, you must ensure that your videos provide some useful information to the viewer. If the content is great, you will not face too much of problem in ensuring a higher rank for the videos.

At the same time, it is not very difficult to make good content for videos. One of the misconceptions about video marketing is that it requires a professional with high end equipment and editing skills to make it work. Anyone with a smart phone or laptop can record and make videos. It does not have to be expensive either. You can make videos which help your customers solve their problems, provide entertainment or new information.

 

Make it easier to search for your videos

 

You should take all your videos and create a video gallery. The gallery can act as a source for all your video resources. Moreover, it will provide a center from which your users can search for videos easily. Of course, you need to set up the gallery in a user-friendly manner so as to maximize the benefits for yourself and your users. Organize the videos into categories and add tags. This makes it easier for your users to search for videos. At the same time, the navigation is improved as well.

Ensure that each video can be played on its own page. Creating a page filled with embedded videos will create more problems than it will solve. It becomes very difficult to locate a specific video when there are too many embedded videos in a single page. Moreover, if you create a separate page for each video, it improves the SEO. Search engines will be able to index each video individually, which increases the chances of getting a high rank. It will be an improvement to the user experience as well.

 

Implement interactive elements in your videos

 

Every time a person watches a video, you get an opportunity to make a sale by providing the right call to action. This is made possible by the implementation of interactive elements in the video. There are many kinds of elements that you can implement in the videos such as surveys, quizzes and, of course, links. These can be used to reach out to the users at the correct time and ensure that they take the correct action.

 

Use relevant metadata for your video description

 

Metadata can be extremely beneficial in getting better ranks for your videos. Therefore, you should ensure that your videos have rich metadata implemented into the code. This helps you make the best use of your video gallery. Additionally, videos are a great way to make use of those valuable long tail keywords which are difficult to implement otherwise.  In each of the video pages, you should implement hidden tags into the HTML code.

 

Make use of video transcriptions

 

Your rankings can be significantly affected by transcriptions. If you wish to make the best possible use of the video content, video transcriptions should be added directly to the HTML code of each of the video pages. Transcriptions will allow the viewers to read the contents of the video. While this is beneficial for the users, transcriptions will also ensure that the pages become rich with keywords to improve the overall rank.

 

Use your own domain for hosting videos

 

This is the best way to increase the SEO value of the videos. By hosting your videos on your own website, you can markedly improve the results of the overall SEO campaign. Of course, the video platform, you are using for it, should be able to create a video sitemap within a subdomain in your own website.

 

A video sitemap is essential

 

In order to boost the results of your video SEO campaign, you should create a video sitemap and configure it in the proper manner. You can use a video platform that can configure the video sitemap automatically. This will reduce a lot of effort and worries in the long run. Of course, each entry in the sitemap should have a link to the video page attached.

 

Allow users to embed

 

You should allow your viewers and users to add your videos to embed their videos into their own websites. As your videos get embedded into other websites, you will be increasing the number of inbound links that your websites gain.

 

Outsource video SEO if you have other things to do

 

Hire a digital marketing agency that provides video SEO and free up more time to work on other parts of your business/content creation.

what are the great misconceptions about hiring digital marketing services?

Misconceptions About Digital Marketing Services

Using Digital Marketing Services

“There’s no way I’m going to outsource work to a digital marketing service!”

The workload is overwhelming for an online business. A bootstrapping mentality means the founder has to do everything him/herself-including content creation, SEO and working on the business. There is simply not enough time to implement everything. What can they do to take their business to the next level?

The answer is staring them in the face: they should outsource their digital marketing to a digital marketing agency as soon as possible!

 

Myths about digital marketing services

 

There are many misconceptions about digital marketing agencies to deter businesses from hiring them. As the workload gets heavier and heavier, the business may suffer unless marketing is being delegated. Here are the most common misconceptions around:

 

1. We can train employees to do digital marketing with expertise

 

Training your employees to do digital marketing will take up your most valuable resource-time. Online marketing seems easy to implement, but it will take an experienced marketer to get it right the first time. Businesses can benefit from the expertise of digital marketing agencies with years of experience. In addition to skills, digital marketing agencies can view your business from a different perspective.

 

2. Digital marketing is inefficient compared to hiring sales teams

 

Digital marketing helps to establish reputation and online authority for brands. Salespeople helps to close sales. Digital marketing generates leads using content creation and consumer behavioural data; sales converts individual leads into paying customers. A growing business requires the specialist roles of both digital marketing and sales.

 

3. Digital marketing agencies won’t understand our niche business

 

No matter how niche the business, digital marketing agencies can research and gain a good understanding of the audience and competitive landscape. Yes, there are bad marketing agencies who do not care at all. Don’t let the bad apples ruin what could be the best collaboration you can have for your business. Serious digital marketing agencies will learn quickly everything they can about your business and align their marketing plans with the long term goals of the business.

 

4. Digital marketing agencies will control our business

 

There is a world of difference between telling you how to run your own business and acting as a strategic advisor. Good digital marketing agencies will suggest the best ways to market your products and ask for your thoughts before implementing them. Contents will be reviewed and any final decisions will be made by the business owner in light of all the recommendations.

 

5. Digital marketing services do not deliver

 

Perhaps the worst misconception of all is that digital marketing services are useless and do not deliver on ROI. There are bad apples in every cart, however the good marketing agencies are worth their staff’s weight in gold. For many businesses, learning to do digital marketing is outside of their comfort zone. The time could be better spent elsewhere. A good digital marketing agency does everything quickly and efficiently; they free up time for the business owner to do more. That retainer fee may seem expensive, but making mistakes and losing out to competitors is far more costly.

Quick SEO tips to optimize your website

Easy SEO Tips For Your Website

Simple SEO Tips For Every Website

There are so many things written about search engine optimization, or SEO, that deciding on the best SEO strategy becomes confusing.  Phrases such as canonical tag indexation creates more confusion for the website owner. The main concern for any online business is to attract leads and convert them in paying customers. If only the means of getting there is as simple as theory! Organic SEO is an effective way to draw more traffic and boost sales for your business. Here are some simple tips you can use right away!

1. Create high quality content

Did you hear about the article spinner spamming to get more links? Articles that are badly written and does not seem to be created by a human being, are sussed out quickly by Google. Every year, Google algorithms is becoming more sophisticated. The purpose of a search engine is to help people find relevant and high quality content. If your content is not good enough for your intended audience, then it is not good for SEO.

Creating 1 piece of high quality content is worth more than 10 average ones. High quality content will help you gain more shares and links from other websites- making your business rank higher on search engines.

2. Create content frequently

High quality content has to be created consistently and frequently in order to get you better rankings. Your audience will love consuming the content you create on a regular basis and you may even gain a loyal following from your daily/weekly content. If you struggle with creating content frequently, you can outsource this to a professional content marketing agency. The agency will create niche content specific to your industry and help to distribute it.

3.  Don’t overlook keyword research

Using Google Keyword Planner, or Keyword Tool, you can find long tail keywords (around 3 to 5 words long) that are less competitive and able to generate highly targeted traffic. For example, instead of ‘carpet,’ you can use the long tailed ‘antique Persian carpet,’ to help you attract leads with higher rates of conversion. Why is this? People searching for specific phrases already know what they want to buy. ‘Carpet,’ is such a broad term it will also attract leads that are not interested in paying more for an antique carpet.

4. Describe your website using meta data

Help search engines out as much as possible by being descriptive in your meta data. The meta data should include any relevant keywords for your content and a brief description of the content you have created. Here is an example of descriptive meta data:

Describing your content using meta data is a great way to optimize your website for the search engines

5. Optimize visuals in your content

Using visual content helps with SEO. Why? Firstly, visual content can be titled with your relevant keywords for SEO, and they can be described for SEO purposes. Secondly, people love to share visual content (infographics, photos and videos) all over their social networks. This will help to bring more traffic to your website-and make you rank higher.

6. Write for real people, not just for Google

Many years ago, black hat SEOs tried to trick Google by using too many keywords and anchor texts. The content that was created to manipulate Google was a bad experience to read. Repetitive keywords, boring content and unnatural combination of words scared readers away.

Every piece of content that you create must be attractive to your audience. In addition to creating high quality content, as mentioned above, you have to use attention grabbing headlines and compelling narratives to make readers stay. Story telling is not a recent fad in marketing-it has been in existence for thousands of years as a form of sharing, and spreading information. Companies that are able to tell a good story generate more leads and shares-resulting in better rankings.

7. Validate your website with high quality links

Link building is time consuming, so why do marketers insist on it? Linking with high PR websites have several advantages:

  • It tells Google that your website is popular
  • It tells Google that your website is worthy through association with another high ranking website
  • It tells Google that your website has authority in a specific industry

To find out more about building links, Moz and Search Engine Land are comprehensive resources.

8.Social signals matter

Once you have created content for your business, the next step is to amplify your efforts by sharing on social media. By using two or three main social media channels, you should be able to distribute your content to where your target audiences are. Active engagement in social media for your business will generate more traffic and leads for your website. This will signal to search engines that you are an authority in your industry and the rankings for your website will improve. Social media can be a powerful PR channel for your business and the long term impact cannot be ignore.

Tips on how to convert and generate business leads using Instagram social media marketing

How To Get More Leads Through Instagram

How To Use Instagram For Business Leads

The popularity of Instagram is hard to dismiss. People love sharing their photos on social media networks and Instagram provides the perfect platform to do so. This social network provides users the ability to share photos, but that too in a very stylish manner. Although there are many other photo sharing social networks, Instagram is still the most popular one.

Instagram brings with it a number of features which has helped it rise in popularity. It allows its users to take photographs with their mobile devices which can then be posted directly on to their Instagram profiles. Additionally, it is possible to connect Instagram to other social media networks such as Facebook and Twitter so that the photos get uploaded simultaneously on all social networks at the same time.

For businesses, Instagram posed a problem when it came to social media marketing. As the social network supported only images and later videos, regular content marketing tactics could not be used. However, there are strategies which can be used to make Instagram a viable tool for showcasing your business and products. Of course, you may be looking for ways to generate more leads for your business with this social network.

 

Generating targeted leads through Instagram

 

In order to generate leads for your business, you must generate interest in your services or products from customers, existing and potential. You need to create the interest before the customers take notice. In Instagram, you will have to appeal to the consumer base visually. As there are no blogs or textual posts in this social network, you will have to rely on images to popularize your business.

Instagram can be quite useful. By sharing your photos with your targeted audience, you gain the ability to create a personal visual representation of your business. When used properly, you can bring your customers directly to your business through the images. In fact, you can create a sense of community with your customers through Instagram.

There are many ways Instagram can be used to increase and gain business leads. Given below are some of them.

Share photos of your company on Instagram

 

How to showcase company culture with Instagram marketing

You should introduce customers to your business by sharing photos of your staff, company events and work. Photos of special company events will generate great PR and interest. In fact, it is a great way to introduce your staff and yourself to the customers. After all, your customers will love to know the talented people that are helping to create and bring the products they are buying. In other words, this method will allow you to make your brand seem more human since your customers can now associate human faces to the company. By humanizing your brand through the staff photos, you are making it more accessible to the consumer base.

 

Showcasing CSR initiatives

 

You can also humanize your brand through photographs of the corporate social responsibility initiatives or CSR initiatives undertaken by your company. Take pictures at the various events where your company is working for the overall good of the society or community. Any socially helpful work or event will be a great place to showcase the humanity of the company. People would love to know that the company they have chosen for business is an ethical one.

 

Promote your company products on Instagram

 

Of course, you should not forget to post pictures of your products on Instagram in addition to the photos of your events and staff members. Instagram can actually be a great place to showcase the products. In fact, it will be essential in generating leads and converting potential customers into paying ones on Instagram. You should ensure that you take high-quality photographs of the products. Of course, you can use the filters and editing options already present in Instagram. If you avoid putting up photos of your products, you will be severely limiting the reach of your Instagram social media marketing campaigns.

Gain business leads by enhancing the look of your products on Instagram

Interact with other brands on Instagram

 

It is possible to interact with the other brands on Instagram although it might prove to be difficult if you have just started out on the social media network. The best way to engage with others would be through the comment section. You can easily leave behind comments on photos posted by other companies and brands. This will denote that you are trying to build up a community on the social network. You may gain invaluable advice through this community. You can interact with your customer base in a similar manner.

 

Personalize your company Instagram hashtags

 

Hashtags are an integral part of the Instagram experience. You should never underestimate their importance. You should ensure that you use hashtags that make it easier to search for your business. They should also be appropriate to the photograph. Using random tags simply for their humor value will not be appreciated by the customers. The tags should be keywords that people use for searching in order to be effective for your Instagram social media marketing campaign.