Tips To Get More Twitter Leads
The popularity of Twitter is growing. It has proven itself to become one of the best social networks in the world. Therefore, it is important for your business to include Twitter in your social media marketing campaigns. In fact, it is possible for you to generate Twitter business leads. This social network can be used for discovering qualified leads for making your business a success.
Social media marketing via Twitter
Twitter has a variety of features. If you wish to make the best use of this social network, you will have to find out the features that can be used for your social media marketing needs. You can use the following tips so as to make it easier to search and gain more qualified leads.
You can promote individual tweets or your Twitter account using Twitter ads. The beauty of Twitter ads is better targeting for users who are already following similar businesses and interested in your type of product. Businesses on Twitter can select the geographical location, time zone, budget, user interest and gender to promote themselves. The disadvantage of Twitter ads is the cost, which is relatively steeper than other social media marketing methods. You will need to pay for each follower as a result of seeing your Twitter ad.
Research your hashtags and keywords
It is certain that you will find your targeted consumer base and audience on Twitter. After all, it is used by over 300 million people every month. You will have to take advantage of this huge reach by searching out your audience actively and engaging with them.
In order to do so, you should first make a list of hashtags, as well as keywords, that are related to the name of your business and products. You can also take note of the competition and the hashtags used by them for their businesses and products. With the list you just compiled, you can conduct a simple search.
Through the results, you will be able to locate potential and prospective customers who are possibly interested in your products and business. You should start engaging with them by getting their tweets shared or mentioning them in yours.
You can make use of the advanced search options in Twitter to filter the results and target in a more specific manner. After all, you may want to target customers based on their location and proximity to your retail store. You can even use the search filters to find people who are tweeting about you or looking for products that you sell in real time. You can make use of this feature to reach out to those people and engage with them. You should not forget to look out for influencers.
Find out the interests of your customers
It is important for you to learn more about the interests of your customers so that you can improve your digital marketing campaigns. Twitter makes it easier for you to search out the interests of the customers. After all, people love to talk about their interests, lifestyle choices, motivations and a plethora of other topics. You will have no problems in making use of these pieces of information for your social media marketing needs.
While searching for your customers, you should also pay attention to the other topics they tweet about. This allows you to find out more about the possible interests of your targeted consumer base. You can use the common hashtags you have found to understand more about the audience. By understanding the demographics of your audience, you will be able to improve your marketing campaigns.
Start Twitter contests
Voting contests can be very effective at garnering the attention of your customers and improving engagement rates. However, they can do more. Voting contests allow you to gain invaluable insight into your customers. You can also increase your mailing lists which can be another way of gaining leads. The contests can also help you to learn the preferences of your customers with respect to your products and services.
In order to make the best use of contests as a lead generator, you must offer a suitable prize. The prize should be related to your business or it can be one of your own products. The prize can act as an incentive for people to participate. Moreover, it will attract those who have a genuine interest in your business and products.
Share interesting content on Twitter
Content marketing is essential if you are trying to make use of social media networks for generating leads. Of course, you need to modify the content based on the network you are using. For Twitter, you can opt for trivia, quotes and even questions to get the maximum number of shares. Of course, you must ensure that the entire post fits in the character limit of Twitter along with the appropriate hashtags and possible comments from your customers while retweeting. For many businesses, content marketing is the hardest thing to accomplish on Twitter since the competition for user’s attention is fierce. The best thing is to schedule Tweets using social media marketing tools for the optimal times and outsource content creation to a digital marketing team.
Make use of Twitter Cards
Twitter cards can be invaluable for your business as it allows you to add multimedia such as images and videos along with textual content such as product descriptions. You will require a website developer who can attach the code to your website. There are many cards out of which one has been specifically developed for helping you generate leads. Called Twitter product cards, they can give your prospects and customers the information about a particular product. You can use them to collect emails for further leads.