How To Create Effective Social Media Marketing Strategies
Social media has emerged as a vital inbound marketing channel for all the business. Effective social media marketing can help the business to achieve effective brand recognition and increase brand awareness, helps in providing satisfying customer service, improve customer engagement and brand loyalty, helps in increasing conversion rates, increasing brand equity, improves ranking, and also helps in identifying the target audience. Social media not only makes marketing interesting and effective but also ensure greater profits.
In order to succeed in social media, businesses need to market on social media with a strategy. Below are some of the steps that businesses need to take in order to create effective social media marketing strategies.
Setting Goals to Address Biggest Challenges
It is important to figure out what you want out of social media. Hence, brands should set goals that are actually achievable. For instance, some of the actionable goals that businesses can set and conquer are increasing brand awareness, drive in-person sales, achieve higher quality sales, creating a loyal fan base, improving ROI, and analyzing the competitors’ strategy to drive sales and engagement. Keeping social media marketing strategy simple rather than muddling it with too many objectives is essential to set goals and achieve them.
Making assumptions can be dangerous for marketers. Knowing about the audience is important to influence social media marketing strategy. It is important to know what type of content to publish. Some of the takeaways are:
- YouTube and Facebook are the best places for ads, owing to the high earning user base
- Most of the Instagram users are youngsters or below the age of 30, hence, sharing interesting or eye-popping content makes sense.
- User base on LinkedIn includes well-educated people and professionals, hence, sharing industry-specific content can be profitable.
Further analysis is also essential in order to know customer demographics on social media.
Establishing Important Metrics
Social media marketing strategy needs to be data-driven. Engagement metrics are essential to building a meaningful relationship with the followers. Likable content and a large audience are great, however, some of the additional metrics to focus on in 2019 are the number of clicks on the company name, content, and logo, post reach and how many users saw the post, most or widely used hashtags including hashtags associated with the brand, most engagement creating hashtags, users reaction to the brand, content, or hashtag, paid and organic likes from the organic or paid content.
Know What Competitors are Doing
Before creating content it is essential to know what the competitors are doing. Some brands look into third-party analysis tools to know what the competitors are doing and know about their audience. Knowing about the competitors and their presence in the market can help the business decide social media marketing strategy. The goal of the business here is to determine what is working for them and how to adapt to their own campaigns. By analyzing the competition in the market, brands or businesses can set themselves apart from competitors in the market.
The best or simplest way to find competitors in the market is through a Google search by using valuable keywords, industry terms, and phrases. Businesses can use social media analysis tools to track competitors’ content on social media.
Creating and Curating Engaging Social Content
Social media marketing strategy is mostly centered around the content, this makes it important to decide on what is to be published based on the brand identity and goal. Today, the majority of the users unfollow the brand that is over-promoted. Moreover, people or users also unfollow a brand that shares too much irrelevant content. Some content that can be published or included as the social media strategy is video content, infographics, and user-generated content with hashtags.
Making Timeline a Top Priority
Conversations and a regular basis and responding quickly to customer query are important to maintain customer engagement. Ensuring conversation and engagement is important to reach a large customer base. The social media strategies that can be used here are posting the content at the best time to engage. Answering any product questions or concerns as soon as possible is essential to keep customers engaged.
Despite the brand’s average response time is around 10 hours, however, responding within 3 to 4 hours is better to gain the trust of the customers.
Know What’s Working and What’s Not and How to Improve
Analyzing the social media site on a regular basis is essential to know which content is performing well. Looking at the top performing content and tuning the campaigns accordingly ensures long-term success. Real-time monitoring of the metrics behind campaigns allows small changes in social media marketing strategy rather than big changes.
Constant work along with the changes when necessary on social media marketing is necessary to ensure success. Creating the social media strategy and optimizing it with the business growth and learning more about business and customers or audience can help and creating trust and reach a larger customer base.
Author: Ritesh patil
Company: Mobisoft Infotech
Profile: Ritesh Patil is the co-founder of Mobisoft Infotech that helps startups and enterprises in mobile technology. He loves technology, especially mobile technology. He’s an avid blogger and writes on mobile application. He works in a leading Android and iOS application development company that has developed innovative mobile applications across various fields such as Finance, Insurance, Health, Entertainment, Productivity, Social Causes, Education and many more and has bagged numerous awards for the same.