Category Archives: Social Media

Alvomedia Blog posts about social media trends, social media news and social media marketing

The most effective SEO strategies for small businesses

Marketing Techniques To Help You Manage Commercial Real Estate

Marketing Techniques That Can Help You Manage Commercial Real Estate

 Commercial real estate properties are types of property used for business purposes like retail, warehouse spaces, manufacturing, and a lot more. It’s very much just like real estate homes where you can either buy one or lease one. With that, commercial real estate properties need as much inbound marketing and promotions as residential real estate properties. As a commercial real estate agent, your marketing techniques and promotions are crucial in your overall work performance and success.

Since the world is ever-changing and technology is continuously evolving, you will need fresh new ideas in establishing a presence and marketing your properties. How you market and sell your real estate properties could either make or break your shot in the real estate industry. In this article are a few marketing techniques that can help you manage your commercial real estate properties.

Know Your Business and Establish a Marketing Plan

Before anything else, you have to have a clear sense of who you are. Aside from that, you should also know what you have to offer, until what extent are you willing to go to provide a particular product or service, who’s going to be your target market, and all other important things. Before trying to market and sell your products and services, you must first know your what, your who, your when, your where, your why, and your how. Your marketing plan shall act as your blueprint or guide throughout the whole process of marketing, promotions, and selling. For you to fully understand and grasp the very essence of your business or profession, you must know how to establish a SWOT analysis.

SWOT stands for your strengths, weaknesses, opportunities, and threats.

  • Strengths– under strengths are the things and technicalities your company is good at. Your strengths could also be your assets, like your employees, your advantages, or your location. Your strengths determine whether or not you have access to certain things or points that your competitors don’t. This only means that you are way ahead of them, which is good.
  • Weaknesses– meanwhile, weaknesses are things that keep your business from doing your best. Also, your gaps can signify a lack of growth and development, which is a good indicator that you really need to modify certain parts of your business strategies in order to change and be better. Aside from that, your weakness could also be failing to figure out what makes you stand out from the rest of your competitors.
  • Opportunities– under opportunities, as the name suggests it, are opportunities for your business to improve on. An opportunity may be a new partnership or finding a newly-developed area where you can start constructing more properties.
  • Threats– on the other hand, threats are determinants that could put your business at risk. A lot of emerging threats are widespread today, especially in the real estate industry. As a real estate professional, it’s your responsibility to make yourself aware of these possible threats and turn them into opportunities instead.

Optimize Your Commercial Real Estate Website

Having your own website where you can put information and other details about your company is a prominent marketing technique advantage. Most commercial real estate properties, like Kansas City warehouse spaces for lease, have already started optimizing their websites because according to buyers, they are most likely to search for everything they need online. Having a website only means that you’re establishing an online presence for potential buyers, which you can use as one of your assets.

Include Your Socials and Make Yourself Easy to Contact

Optimizing a website shouldn’t be the end of it all. It’s always best if you include clickable links that will direct users to your social media accounts. Having multiple social media profiles can help you earn more buyers through social media marketing like optimizing hashtags, uploading useful content, and a lot more.

Aside from that, always make sure that users can clearly view or see your contact information. In some cases, potential buyers tend to shift from one real estate company to another just because they couldn’t find a certain company’s contact details on their website. Also, should you include contact numbers or emails, make sure that these are active and an employee can immediately attend to customer concerns and inquiries.

Use Trending Topics as Taglines or References

When you’re in the marketing industry, don’t ever be afraid of going a little funny or crazy sometimes. You can add memes or taglines to your content every now and then so that your audience can get a good laugh from time to time. However, it’s important that you know who your target market is. From there, you can distinguish what types of memes, taglines, or references you can add to your content.

Set a marketing budget

If you want to make money, you’re going to have to spend money as well. Setting a budget is crucial in planning your marketing strategies because you have to make sure that whatever marketing campaign you’re about to do wouldn’t hurt the company’s budget in the long run.

When setting a budget, always consider your possible revenue. From there, you can determine which areas to cut costs with and which areas need more budget allocation.

Wrapping Up

Time and time again, the world continues to change. Marketing strategies become more sophisticated yet innovative. When starting up a business, always keep in mind that your revenue should always be higher than your expenses. Hence, let the ways or techniques as mentioned earlier help you in growing and improving more on your marketing and promotions.

 

Author’s Bio:

Edwin Deponte is a motivational writer who is also passionate about Social Marketing. He believes in others’ abilities and tends to bring out people’s hidden potentials through his words of inspirations and motivational articles.

Powerful reasons to double down on your social media marketing

How to get started with Facebook Blueprint

How to get started with Facebook Blueprint and is it right for you?

With the launch of Facebook Blueprint in 2015, many marketers breathed a huge sigh of relief.

After all, Facebook Blueprint came with a bundle of courses to help marketers throughout the world in gaining an in-depth knowledge of the various determinants of Facebook and Instagram advertising techniques.

As rightly put by Facebook, “online education helps small businesses to flourish” and this is extremely crucial for digital growth. And to provide marketers with the growth ladder, Facebook revolutionised online education with its blueprint.

Quick stat: Facebook blueprint had already received 2.5 million course enrollments by the end of September 2016 and about 2 million registrations.

Additionally, these courses span a wide variety of topics to help newbies as well as skilled marketers.

Here is a complete list of all the different categories under which the courses are offered:

Significance of Facebook Blueprint for marketers

Blueprint courses can help you cut through the marketing noise and gain an edge over other businesses.

And blueprint doesn’t discriminate. As we said, with a wide variety of courses being served, it addresses the concerns of small, mid-level as well as big marketers.

Small business owners often feel intimidated by the world of online advertising either because of lack of resources or due to the absence of a guided path. And Blueprint opens up the doors of Facebook advertising tools by offering them a mix of both.

To Blueprint or not? That’s the question

In the unknown and scary territory of online marketing,

Facebook blueprint can be your guiding light.

And this light won’t abandon you on the way.

It stays with you throughout your marketing journey

and assists you at different stages of the funnel (stages here being awareness, consideration and conversion).

Blueprint certification

Facebook offers two certifications for advertising proficiency called Blueprint Certifications. And these are the only official certifications offered by Facebook so far.

The certification option is flexible as it allows you to take the exam in your area of expertise.

The exam bundle comes with the following three sets:

310-101: Facebook advertising core competencies

  • Tests competency in the skills, tools, advertising policies and best practices to manage Facebook pages as well as adverts.
  • Core requirement for all Blueprint certifications

321-101: Facebook certified buying professional

  • Measures advanced level competency in managing, creating and purchasing ads, ad buying options, troubleshooting ad problems

322-101: Facebook certified planning professional

  • Evaluates advanced level competency in managing pages, targeting audience, audience insights and optimising reach and frequency.

To get the certification, you can take one of the following paths:

The exams cost upto $150 and if you are required to retake the same (in case you fail), you will have to shell out the same amount as previously mentioned.

A number of marketers have already benefited from the blueprint certification programme. What is most interesting here is that these marketers come from diverse industries like automotive, travel, sports, health, and pharma, etc.

So it can be safely said that the tentacles of Blueprint certification aren’t restricted to a specific industry.

Getting started

Blueprint doesn’t require any separate pre-registration procedure. You just need to have a Facebook account and you can get access to all the courses.

This is what creates a strong selling case: not putting up unnecessary gates at the entry points (this is what helped it create 1 million enrollments).

Once you land on the blueprint home page, you can browse through the bundle of courses offered across the different categories.

The Blueprint Saga

Case studies

We took a sneak peek into the Facebook Blueprint archives and it revealed a number of success stories. Let’s take a look at some of them:

Razpacho

A small scale ice cream business reported that it gets about 30-40% of store visits occur through Facebook. The owner gives its credits to the Blueprint courses that helped them create good quality content.

Digitas LBi

By adopting Blueprint Live, the team at Digitaslbi were able to address a number of key marketing issues. Based on the hypothetical clients provided to them, they combined light, sound and motion to create compelling stories.

Healing waters

Project Healing Waters Fly Fishing is a non-profit organization that helps in the rehabilitation of military personnel through fly fishing and similar activities.

With the assistance of Blueprint learning courses, these folks were able to create local and national awareness about their programme by creating pages for different chapters of their services.

Result? 46 pages created and 5K organic likes received.

Quick Recap

  • The learning courses available under Facebook Blueprint can benefit marketers from different industries alike.
  • The offered course set provides learning material for beginners as well as experienced marketers.
  • These courses are designed to equip you for different stages of the marketing funnel.
  • Blueprint Certification can help you cut through the job crowd.
  • The skills required to take the exams are mentioned under the exam section.
  • Depending on the certification path you choose, you can either become a Facebook Certified Planning Professional or Facebook Buying Planning Professional.

Before you go

Enrol yourself in those courses which address your key marketing concerns. Starting out is easy. Create a Facebook account (in case you don’t have one already) and head on to this page. Once you click on the start courses button, once you allow Blueprint to access some basic details, you will be taken to the courses page.

The courses carry one of these labels: beginner, intermediate and advanced to help you pick the right choice.

In case this article has helped you in any way, we would love to hear from you about it. Tell us in the comments below.

 

Social media Links:

Facebook- https://www.facebook.com/RankWatch/

Linkedin- https://www.linkedin.com/company/3478204/

Twitter- https://twitter.com/RankWatch

Website- http://www.rankwatch.com

Bio Content –

Sahil is the CEO and Founder of Rankwatch – a platform, which helps companies and brands stay ahead with their SEO efforts in the ever growing internet landscape. Sahil likes making creative products that can help in automation of mundane tasks and he can spend endless nights implementing new technologies and ideas. You can connect with him and the Rankwatch team on Facebook or Twitter.

 

Blogging for business tips

Retention Marketing 101

Retention Marketing 101: How to Keep Customers Coming Back

There is a lot of talk about how to gain new customers, but not enough talk about what to do once you win them over. If somebody purchased a product from you once, it doesn’t necessarily mean they will come back for the second time. The reason behind it doesn’t even have to be a better bargain offered by your competition, but that the general customer experience you provide may not be up to par. For those who wish to work on their relationship with existing customers, here are a few tips to bear in mind.

Keep it realistic

If you want to give a fair chance to your business and avoid disappointment, objective goals are the essential starting point of your marketing strategy. Only when you have a grasp of where you stand as a company can you find ways to improve and build a strong customer base. You may not have the budget of a large corporation, but your strength is in the personal approach, which is not attainable by many of those companies.

For starters, put yourself in customers’ shoes and try to purchase your own product or service. Analyze the ordering and payment process and check the product description for mistakes and ambiguity. Also, make sure customers are clear about the delivery date, and help them keep track of the ordered goods. These simple customer retention strategies will mean a world when it comes to the customers’ perception of you as a business.

Get involved in Social Media

It almost goes without saying that you need to be present on social media if you don’t want to wonder why your customers abandoned your brand. It’s important that you create engaging posts announcing new products, organize giveaways and spread the word about your brand. Make it into a fun experience and remind the customers of your existence at the same time.

While targeting new customers can be tricky since you need to speculate about their profile and interests, targeting existing ones eliminates this speculation. Social media networks such as Facebook have handy tools that help you track customers in many ways, so for instance, you can target only customers who have visited specific products’ ‘thank you’ pages, meaning that they have purchased that product in the past.

Have your ear to the ground

The customers keep asking questions about something which is self-explanatory? Well, the truth is, it might not be as obvious as you think. Although you have worked hard on your website’s content, you could have overlooked some important detail or you might just not see an issue since you have gone over it a million times.

Improving customer service is vital in maintaining your customer base, so give them an opportunity to air complaints, as well as ask questions. For example, a pleasant and well-informed e-mail and customer success team can do wonders for compiling information on potential changes that you need to make. In addition to that, they assist in establishing a rapport with customers and give some idea about the general attitude towards your brand.

Practice social responsibility

Social responsibility should be a goal to itself, so why not raise awareness about certain causes through your brand? Give your customers the opportunity to participate in different activities and choose a cause they wish to help. It might sound complicated, but there are simple ways in which you can implement it into your marketing strategy and engage as many people as possible.

To illustrate, you can donate a portion of each purchase to be used for meals, medical supplies and clothes for those in need. Alternatively, you can organize an online auction for a limited-edition product and use the accumulated money to contribute to a fund to build schools and hospitals. Honest acts of kindness make a person feel good, and your customers will be grateful for the opportunity to do some good.

Transparency is the best policy

How many times have you heard somebody pledging they will never purchase from a particular store again because there have been some hidden costs or because of a faulty product they couldn’t return? From the point of view of a business owner, regardless of whether this is intentional or simply a mistake, be aware that each customer counts and that a negative review can reach many.

If the customer is right, first apologize and you might also consider sending them a small token. A genuine apology, either via a card, or over the phone, can do much good since it re-builds the trust between you and your customer. Mistakes and small unpleasantries happen, but don’t let them remain unresolved and be the thing the customer remembers the most. Instead, turn them into problems efficiently dealt with so the focus is on the positive and not the negative features of their experience.

In order to boost customer retention, just start with how you would wish to be treated and try to apply it to your business. You might need to improve some things or change others but it is important to listen to your customers’ complaints and questions alike since there lie the answers on how to keep them.

Bio:

My name is Raul, editor in chief at Technivorz blog. I have a lot to say about innovations in all aspects of digital technology and online marketing. You can reach me out on Twitter.

The key metrics for content marketing are the ones to track for success

Important Metrics For Content Marketing


Defining The Key Metrics For Content Marketing Success

Spending money on your content marketing can sometimes feel like a pointless pursuit – the rewards and results are often difficult to see and hard to easily measure. You might be frustrated and wondering how you can accurately measure how well – or even if – your content marketing efforts are working?

While traditional reporting and bookkeeping cannot effectively measure the success of your inbound marketing strategies, there are ways to stay on top of your digital marketing. Assessing your metrics in these four key areas can help you get away from this uncertainty and determine the best way forward.

The most important content marketing metrics

  1. Consumption Metrics – Determining how many views you’re getting on your blogs, YouTube videos, Facebook posts and Tweets is fairly simple – you can assess your Google Analytics, your YouTube insights and your social media back end pages. This information is valuable – it tells you about how many people consumed your content and how many downloads occurred. A lot of novices will pore over this information as if it is the holy grail of SEO marketing metrics – but don’t make this mistake and stop here! While consumption metrics are important, you need to go further.
  2. Sharing Metrics – This is a seductive metric; who doesn’t want their content to go viral? Sharing metrics are useful because they let you know how engaging and valuable your viewers find your content – if they are willing to share it with a friend, surely it means you are doing something right. But now that you are connecting to your clients, are you actually generating leads?
  3. Lead Generation Metrics – So by now, you might know a little bit about who is looking at your content and which posts are the most engaging – but you also need to know how many of these views are turning into leads and actually clicking through to your commerce pages. This is really going to help you to determine whether your social media marketing services are making financial sense. In order to track this, you can set a browser cookie and track how often people fill out your lead forms after viewing your content (even if this occurs much later). If your business relies on phone enquiry, set different phone numbers based on different online campaigns.
  4. Sales Metrics – Now we are talking about the really valuable metrics – the ones that measure your sales and let you know exactly what content drove that money into your ledgers. You can note in your customer or prospect database that a potential client viewed specific pieces of content before purchasing your product or service. Over time, you can assign concrete values to specific SEO campaigns and determine the best cost effective digital marketing services for your business going forward.

 Be informed by content marketing metrics that matter

Once you have assessed these four key marketing metrics for your digital marketing strategies, you are guaranteed to move forward with only those that have been driving the most sales to your business.

Social media marketing myths in 2017

The Biggest Social Media Marketing Myths In 2018

Myths About Social Media Marketing In 2018

There cannot be any doubts as to the pervasiveness or presence of social media networks in the daily life of an individual today. That is why it is unsurprising for businesses to use social media marketing strategies to garner the attention of customers and convert them into leads. Nonetheless, there are quite a few social media marketing myths that would hinder anyone from pursuing this method of digital marketing.

Social media marketing myth 1: you can be complacent and lazy

Establishment of a profile in a social media network is only the first step to social media marketing. Simply creating it will never be enough. You need to spend time and effort to get people to notice your profile and interact with your business customers through it in order to make social networks an effective marketing tool for your business. Sales and leads will come much later.

Social media marketing myth 2: you don’t have to invest a lot of time

It is a fact that social media requires you to invest a considerable amount of time in order to make your business successful through it. However, the time spent will always be fruitful. After all, the effects of marketing through social media will last for a longer time as you build up a loyal customer base. You will be creating or improving your brand. The benefits of this marketing medium are worth the extensive amount of time that you invest in it.

Social media marketing myth 3: no one has the time for it

It may seem that a considerable amount of effort needs to be put in so that the social networks can be good marketing tools for your business. It does require a lot of effort but that is only at the beginning as you are trying to grasp the basics. Once you become a master of even a few networks, you will find that maintaining your social media profiles and marketing strategies becomes easier. At the same time, you can make use of the various tools available online to reduce the effort you need to put in. Alternatively, you can hire a social media management agency to take care of most of the repetitive activities.

Social media marketing myth 4: older customers shun social media

When social media networks first began to gain mainstream popularity, the number of older people was certainly lower. Be that as it may, it is no longer the case. In fact, according to statistics, the number of such people is rising and the majority of them are also quite active. In other words, you will certainly find a significant number of older customers waiting for you in the world of social media. By avoiding social media, you will be losing out on a lot of potential customers.

Social media marketing myth 5: viral equals success

It is easy to attract customers when one of your marketing campaigns go viral where people begin to share the content without you even asking to do so. There are many companies who invest a significant amount of money to try and create a piece of content which can go viral. However, this is not the only way to become successful at marketing with social media. Your aim should be to ensure that you keep getting a steady flow of visitors and sales through the marketing campaign. This will ensure the steady growth of your clientele and customer base as well.

Social media marketing myth 6: people don’t have time for content

It is often thought by marketers that people are not interested in reading content on social media networks. However, people do read it and content can influence their purchase decisions as suggested by research. Customers can engage with your brand through the content that you have posted on social networks.

Be that as it may, it is important to find out what types of content will be preferred by your customers. Typically, multimedia content such as images can increase the engagement rates more than just text. You need to formulate the strategy based on the preferred content.

Social media marketing myth 7: you have to join every social platform

The number of social media networks has increased rapidly over the last few years. However, you do not need to use all the available networks for your marketing campaign. Such a campaign will be very difficult to maintain. At the same time, it will be a waste of time and resources. Instead of using all networks, you need to find out which of them are being used by your customers. Any social network that has a high number of prospective customers will be one worth creating a profile in. Of course, you need to create profiles in some of the more popular ones such as Twitter, Facebook and LinkedIn as your customers are bound to be using them.

It has become rather necessary for businesses to use social media marketing in order to remain competitive. However, unless you get rid of the myths and misconceptions it will be difficult for you to gain any significant advantage.

Alvomedia London digital marketing agency employs social, content and search engine marketing to maximize your marketing spend. Contact us today info@alvomedia.com to see how we can help your business grow.

Why your digital marketing plans failed

Why Your Digital Marketing Bombed

Digital Marketing Plans That Don’t Go To Plan

Digital marketing is growing fast . The consensus suggests that digital marketing is replacing traditional forms of advertising, and big companies are increasing their marketing budget for digital. Every day, business owners are reminded of the importance of content marketing, SEO, social media marketing and mobile first design. It is enough to even confuse industry experts. It is a time consuming task to keep up with the changes in Google algorithms and fragmented digital channels.

When companies approach digital marketing agencies for help with their online marketing, there is a horrible moment when they realize it is not what they imagined it to be. Don’t get me wrong; there are many companies with realistic expectations of digital marketing and how it can improve their visibility. It is just really frustrating when a company presses ahead with plans containing the blueprint for digital marketing failure.

 

Why online marketing don’t go to plan

 

Here are some plans that will never take off in digital marketing.

 

1. Not knowing your market for digital marketing

 

Digital marketing is more effective when the company knows their marketplace. An understanding of the customer demographics, unique selling point (USP), distribution channels and competitors will help to plan a better digital marketing strategy. If companies do not know who they are marketing to, their plan is bound to fail. Their marketing budget on digital will be wasted. Reputable digital marketing agencies will refuse to execute a marketing plan if they feel it is not in their client’s best interests.

 

2.  Not having a digital marketing goal

 

Wait and see is not a good way to measure the success of digital marketing. Companies should define their marketing objectives and have some key performance indicators (KPI) to help them measure the effectiveness of a digital marketing plan. A professional digital marketing team will use the KPIs in their evaluations.

 

3. Not having a defined budget for digital marketing

 

There is nothing wrong with increasing or decreasing the marketing spend. It is wrong, however, when there is no clear idea of how the marketing budget will be divided for the different digital channels. Knowing how much a company can afford to spend will help digital marketers decide how to spend it. This is especially important for a company with limited budgets.

 

 

4. Expecting online marketing to achieve immediate results

 

Digital is fast, however digital marketing takes some patience to see results. A digital marketing campaign will not only take time to make an impact-it will require constant tweaking. Online marketing agencies promising results in 1 week are not only delusional, they can harm the client’s business. For Pay Per Click campaigns, 3 months is the time for results to kick in; the bidding needs to be optimized and A/B tested for the best wording. When companies pay for SEO, they expect a time-frame for their website to move up the rank results. In reality, this can be anything from 3 months to 12 months: depending on how competitive the keywords are, this can take even longer. The most mysterious of all-social media marketing can take the longest time to target and engage with the right audience.

 

5. Not doing your research about digital marketing

 

Digital marketers and business owners have different levels of knowledge about online marketing. Even so, it is the business owner’s job to decide how to spend the marketing budget and check the progress of their digital marketing campaigns. It is never a good idea to rely solely on the words of the marketers. Investing in analytic softwares and learning how to log into Adwords are some of the ways business owners can gain control of how they are marketing. Digital marketing agencies can help to improve the bottom line of companies but it takes an auditor’s eye to see whether they delivering on the promise. Digital marketing is an area where ignorance does not equate to bliss.

What are the millennial content marketing tips for your business?

Tips For Millennial Content Marketing

Tips For Content Marketing To Millennials

Different businesses targets different groups of customers. Marketing strategies for different groups of customers need to be different as well. If you are targeting the millennials or a younger group of customers between ages of 18 and 34 years, there are certain ways to do millennial content marketing. This group of people has a record annual buying power, so sit up and take notice! Targeting millennials is a good content strategy for your business. However, before doing that you need to know that even though “millennials” refer to a specific group of target customers, they are diverse in their characteristics and needs.  Therefore, it sometimes becomes hard to do mass marketing to this group of target customers.  Mass millennial content marketing understands the common traits that are shared by all the millennials. If you want to target the uncommon traits of this group of people, you need to approach them through niche content marketing. Given below are some of the steps that can help in successful content promotion to your millennial customers:

 

Fully embrace mobile marketing

 

It has been estimated that 85% of the millennials in the USA own smartphones.  That is the reason to target this generation, you need to do more mobile marketing. There are certain things to consider while reaching your potential customers through mobile marketing. Make sure that the contents you are using for the mobile users aren’t too graphic intensive. Graphic-intensive content takes a lot of time to load, especially if it is in a slower Internet connection. The type of content you use for your business and brand promotion should be clearly accessible, even on a smaller screen.

 

Target certain social groups more

 

If you are specifically targeting the millennial customer, you must make it a point to advertise differently from the more traditional forms. To reach out to millennials, you must make it a point to get under their skin and do things differently.So, adjust your content marketing and SEO strategies accordingly. Group the millennials according to the social platform choices they have, traveling lifestyle, and those who follow social media personalities specifically.

Millennial Content marketing should take into account the purchasing behaviors and decisions of millennial customers

Make content marketing engaging and relevant

 

This is not just for marketing to the millennials, but to all the target groups of customers. And, the best way to engage and communicate with them is through high quality content and social media. They will not accept your contents on just face value, you need to involve them to take action. Brands that can provide simple solutions to the problems of the millennials tend to become the most popular ones. If you could do that, you can win not just fans, but brand evangelists from your millennial customers. This young group of people believes in and rely on their friends and close acquaintances. So, having young millennials among the list of evangelists helps a lot in gaining the attention and contributions from millennials. This is because, around 95 percent of younger people find friends to be their most reliable source.

These are some of the tips that you should follow to attract millennials towards your business and make them your loyal customers:

  • You know that with strategically aligned content marketing, you can increase customer engagement. A new research data by Kapost confirms that by doing so, user engagement can be enhanced to around 400% and new customer engagement with brands and businesses can be around 300%. So, for doing content marketing for your brand or business, focus on emails, articles, videos, infographics, mobile applications, microsites, and blog posts.
  • According to Kapost, almost about 76% of the financial services marketers believe that “content marketing is the most effective way to regain trust. If you are marketing financial planning services to millennials, strong content marketing is key. Furthermore, the Content Marketing Institute confirms that 80% of business-to-customer marketers have planned to create more content to sell to their customers.
  • The recent survey by the Newscred survey reveals both bad news and good news. The good news is that there are around two-thirds of the younger generation who feels that there is a direct correlation between the establishment of brand loyalty and effectiveness of content marketing. And, the survey also provides the bad news that they only find about 32% of the brand communications to be helpful. It showed how important it is for the brands to be precise and to utilize the right channels to reach their target customers.
  • About 58% of the younger targets expect all brands to publish content on the Web. The content must be relevant and should convey the right message. This is because around 33% of the millennials cite blogs to be the top media source. This fact has been revealed by Contently.
25 effective SEO tips

26 Effective SEO Tips For Your Website

 Simple SEO Tips For Better Rankings

If you have a new business website then these SEO tips can help rank your website for keywords in as little as 4-6 months time. For more advanced SEO or highly competitive keywords, you can hire a SEO agency to set everything up for you. Let’s get started on these top SEO tips:

1. Write high quality content on a consistent basis

High quality content is better than large quantities of average content. How do you know if the content is high quality? Make sure that what you write about is informative, interesting, adds value and include images or videos with the text. Write high quality content consistently to ensure more traffic and better rankings.

2. Write content that is relevant and targeted to your audience.

If you operate a website selling organic socks, write relevant content about organic cotton and how to look after them. Don’t try to stray from your main subject: organic cotton socks!

3. Keyword research for search volume and competitiveness.

Use Google Keywords Planner to help you find relevant keywords that gets searched a lot and use these as your website keywords.

4. Write good meta descriptions that tell the search engines what your website page is about

A meta description is the html description that summarizes what your page is about. For a web page about cleaning your organic cotton socks, the meta description can be, ‘how to clean and look after your new organic cotton socks.’

5. Write titles with the focus SEO keywords

The title of your web page should contain the keywords. If your web page is about organic cotton care, the title must contain ‘organic cotton care’ in it.

6. Make sure that the URLs are search engine optimized -with the main keywords

The URL should contain the main keywords for that page.

7. In the first paragraph of your content, make sure that the main keywords are found there.

The first paragraph of your blog or website content should contain the keywords near the beginning to communicate to the search engine what your page is about.

8. Be careful about keyword stuffing

Instead of stuffing keywords into your content at every opportunity, incorporate them in a natural way that flows when you read the text. A keyword density of around 9% is ideal.

9. Optimize images on your website for SEO

When using images, and you should be using images in your content, use your keywords in the alt description. If your page is about cleaning organic cotton with the keywords, ‘washing organic cotton,’ write this in the alt description of your image to accompany the text.

10. Use -hyphen in URLs, not underscores_

An URL for the title ‘Washing your organic cotton’ should be ‘washing-organic-cotton,’ and not ‘washing_organic_cotton.

11. Use Robots.txt files.

This is a file at the root of your domain site that indicates those parts of your site that should not be crawled by search engines.

12. Use no more than one H1 tag per page.

One H1 tag is enough to communicate to Google what your page is about. More than H1 will present a problem of prioritizing what the subject matter is about.

13. Structure your page using H1, H2 and H3 tags accordingly.

For example, the page structure for a piece of content about washing organic cotton can be:

<h1>Cleaning organic cotton</h1>

<h2>What fabric cleaners to use with organic cotton?</h2>

<h3>How to make your organic cotton socks last longer</h3>

14. Make sure that your website is user friendly and clear to understand

When a visitor clicks through to your website, they should know immediately what it is about, where the contact information is and how to find different sections of the website that interest them.

15. Check for broken URLs and fix them, or delete from the pages.

The http response 404 not found error is the sign of a broken link. Using a link checking tool such as Screaming Frog SEO spider, you can crawl the website and find any broken URLs.

16. When building links, build slowly and link to relevant, high quality websites.

There are so many things written about link building, it will require a few blogs to cover it! Generally, avoid building links too quickly (it would appear manipulative to Google) and link to high PR sites related to your website. Using Open Site Explorer, you can research website backlinks and any reputations relating to trust.

17. Use Google+ in your social marketing.

In a Google search ranking factors test, it was found that Google +1s had the single highest correlation with Google search ranking (0.4).

18. Use Facebook, Twitter, Pinterest, Instagram and LinkedIn for your business website.

The biggest social media platforms for reach and targeted customers are Facebook, Twitter, Instagram, Pinterest and LinkedIn. You can search for demographic of audiences with Facebook, engage target customers with eye-catching images on Pinterest and use search hashtags for Twitter and Instagram. LinkedIn is suited for contacting professionals in specific industries. The greater your social presence, the more traffic directed to your website and the better your search engine rankings.

19. Links from .edu and .gov sites are very reputable and great for SEO

Websites on .edu and .gov domains have the advantage of age, trust and domain authority every link builder wants.

20. Create a sitemap for your website

Using XML sitemap generator you can build a sitemap quickly. A sitemap is important in telling Google and other search engines about your site content and organization. You need to update your sitemap often.

21. Video marketing using YouTube is effective

YouTube videos are 53 times as likely to rank for Google than simply text alone. This makes sense when you consider that Google wants website visitors to find the most relevant and information rich content. After creating your YouTube video, you should embed the videos on your website as well.

22. Use paid search marketing

Google adwords and PPC (pay per click) will direct more traffic to your website. Do not buy traffic because it will not be targeted for conversion. Traffic is vanity whereas actual sales are what you should be aiming for.

23. Delete/redirect any duplicate content

Duplicate content confuses Google and does not translate to user friendliness. Use a 301 redirect from the page with duplicate content to the one with the proper content. You should redirect any duplicate content URLs to the proper canonical URLs.

24. Use internal linking to other pages within your website

Internal links will connect relevant pages to each other in the same website. Do not link pages under your main domain website for the sake of internal linking. It must be helpful for the reader. A page about cleaning organic cotton under the domain www.organiccottonsocksshop.com can link to another page about colourful organic socks under the same domain name.

25. Check that your website is mobile friendly

Mobilegeddon has made it harder to rank for websites that are not mobile optimized. If your pages are static then consider installing AMP for your pages. You can check if your website is mobile friendly using Google’s Mobile Friendly Test.

26. Optimize website content for natural language search

With the emergence of voice control and search, Internet users are turning to digital assistants to retrieve information. Instead of over optimizing single keywords, website content should be optimized around natural language search queries.

Quick tips to optimize your website

Tips To Optimize Your Mobile Website

Optimizing Websites For The Mobile Age

Mobile is a word frequently mentioned in the same sentence as website optimization. With 3.64 billion mobile users globally and mobile internet browsing surpassing desktop browsing in 2014, website designers cannot ignore the penetration of mobile devices. Mobile friendly website designs is absolutely essential for success in a mobile user’s world.The 2015 algorithm updates from Google, called Mobilegeddon, has made website owners take action. When 78% of mobile searches for local businesses results in a purchase, it makes sense to make mobile responsive designs a priority in website optimization.

Effective ways to optimize your mobile website

You can test whether your website is mobile friendly by using this link.

Perhaps it is time to update your exiting website for the better. To make your website more competitive in the online world, here are some effective tips:

1. Choose a simple mobile website design

Simplicity is the height of sophistication, or words to that effect. A website designed for business has to convert and focus on the conversion optimization. Everything from the functionality to the layout and call to action buttons has to help visitors make that purchase decision. A website is the first point of contact with potential customers so it has to make a good impression. A clean, simple design with easy navigation is the best.

Here is an example of great style and simple navigation in a website:

Simple and easy to navigate website designs are best for website optimization

 

To improve the clarity of your website, ask yourself: what can I eliminate to make it easier for my visitors to find what they need on the website?

You can ask your business partners for feedback, or better still, a customer. Generous use of banners and call to actions can clog up the space on a website page. You will want all the menus, navigation and order/checkout buttons to be easily found. Some images are unnecessary if they are not optimized for search engines. This means they don’t have an alt text description or title to help Google understand what it is about. Delete anything that does not help your SEO in any shape of form.

2. Think mobile first website design

A mobile device is pretty small compared to a desktop screen so any mobile optimized design has to be scaled down. Minimal, clean designs works best for mobile.

Here is an example of mobile first website design

Mobile first website designs will make navigations and conversions easier on smaller mobile device screens

 

 

Easy to find navigation buttons and bigger texts are some features of mobile friendly websites. Images that appear on the desktop versions of a website would be enlarged even more on a smaller screen. It is important to eliminate any text and image clutters for a mobile optimized design.

A question to ask is: how many times do I have to pinch/enlarge my mobile device screen just to read the information on the website? If the answer is a lot, then you have to improve the design.

3. Search engine optimization at all times

Search engine ranking positions correlate to website conversions. 70% of people never go past page 1 of organic search results and a hefty 18% of organic clicks go to the first ranking. Keyword research on Google Adwords for your specific industry is important as is the placement of your keywords or phrases. The best thing about keyword research is that it will tell you the popularity of the words and projected traffic if you use them for your written content.

Another way is to register for Google Places for your business. In local search results, your website will have a higher chance of appearing at the very top. A pin on the Google map will add further credibility to your business and target leads based on location.

4. Keep your website content up to date

Updating your website information on top of operating the business is hard yet important. You can update the information yourself or outsource it to a marketing team. Keep all the information about your products, services, promotions, special offers, opening times, contact details and images up to date.

Start to optimize your website today

Optimizing your website step by step from today will guarantee you more conversions. The concept of website optimization is not difficult to grasp but it will take patience and effort to implement. Outsourcing your website optimization to a SEO agency is one way to work on your business whilst you make improvements to your website’s design and functions. In a world where every company look for smarter ways to conduct their online marketing, getting the website right is vital to your business success.

What are the differences and overlaps between digital versus traditional marketing strategies

Digital Versus Traditional Marketing

Traditional Marketing Tactics Evolving With Technology

If your company deals with certain products and services, it is obvious that you need to do extensive marketing to promote and sell those. Different marketing techniques have been applied since time immemorial. Traditionally, marketing techniques include advertising in newspaper, magazines, television, radio, and billboards. However, nowadays, one of the biggest trends in marketing the products and services of a company is to use digital technology. Digital technology mainly revolves round the Internet. This technology has been proved to be one of the most effective forms of promoting products and services and expanding the reach of the company to the maximum number of potential customers. In the digital space, social networks, website banner advertisements, and website promotion are done largely to promote a product or service business. There appears to be some difference and overlap between digital versus traditional marketing tactics.

 

Differences between digital and traditional marketing

 

Given below is a list of differences between digital and traditional methods of marketing:

  • Communication: In traditional marketing, communication has a one-sided flow. This one directional flow is from the company to the target audience. However, as the users cannot communicate with the company or between themselves, communication is not as effective as in the case of digital marketing technology. With Internet marketing techniques, communication can be multi-dimensional. There are various digital channels through which companies and customers can interact with one another.
  • Another major difference between the traditional and the digital communication is that the former is better planned and generally takes longer than the modern techniques. This is because publication through mass media takes longer to execute. In digital marketing, communication is instantaneous and occurs in real time. This means that it is possible to reach a large number of customers at the same time and the potential customers can respond immediately and join in conversations with the company.
  • Flexibility: the way advertisement campaigns are planned and scheduled makes traditional and digital marketing different from one another. Traditional marketing takes time to plan. The campaigns are well planned and follows a specific schedule. There is not much scope of changing plans and making changes in the campaign plans in the middle. However, in digital marketing, there is a lot of scope for changing plans and adjustments along the way. These schedules are based on the behavior of the target audience which in turn will depend on the reactions that the target customers are showing towards your newly launched products. In digital marketing, there is a heightened participation of the customers in the launch and promotion of a new product or services.
  • Availability and response: In digital marketing, a company is always approachable to the customers through various means. The customers are happy to be able to reach the company 24/7. Whereas, in the case of traditional marketing techniques, response from the company would come either on weekends or during the working hours only. The customers would have to wait for responses from the company.

 

Advantages of digital marketing strategies

 

1. Speed

One of the major differences between traditional and Internet marketing is that Internet marketing is fast and more effective. Traditional methods are time-consuming processes and require a substantial amount of time for the results. However, in the case of digital marketing, the result is immediate and you can measure the behavior of your target customers.

2. Cost effectiveness

These days, most of the companies are opting for Internet marketing services to help them promote their products and services.One of the benefits of choosing digital methods for marketing of products and services is that it is cost-effective. Unlike the traditional forms, the Internet is a cost-effective medium for promoting the products and services of a company. The money you spend on marketing produces predictable and effective results!

3. Digital marketing is measurable

You can definitely count the number of people visiting your website and the number of customers you are getting (conversion rate) from Internet marketing. However, this is not possible in the case of traditional form of marketing. It is not possible to calculate the number of people who checked out your banner advertisements or the number of potential customers who have watched your television advertisements.

4. Better brand development

Digital marketing is better for developing a brand. A business that is regularly updated with valuable content on a well designed website can establish a brand and sell the products and services. Creating a website is one of the best brand-building investments that you can make, if you are planning to promote the goods and services of your company. Be sure to contact professional web designers to create a user friendly and responsive website to showcase your company.

Conclusion 

Although there are various benefits to digital marketing, it is most effective when used in conjunction with traditional forms of marketing. This is because the audiences for traditional and digital marketing are different and your company may target specific demographics of the population. Maintaining a balance between the two and knowing what to spend on the most cost effective methods is the challenge.