Category Archives: Social Media

Alvomedia Blog posts about social media trends, social media news and social media marketing

How to increase your social media engagement

Generation Y And Their Relationship With Social Media Brands

What Is The Relationship Between Millennials And Brands On Social Media?

Here is an article about six types of millennials – people born between 1980 and the early 2000s, accustomed to technology, the rapid pace of life and new impressions, and how to use this knowledge to promote brands on social media.

The interest in Generation Y has been actively exploited by the media lately, covering this topic from the perspective of marketing and branding to the context of sociology, psychology, and HR.

All while thanks to mass media, many perceived the wrong image of these people. Hello, Dream Reach Media.

Genius and stupidity, self-centeredness and love for one’s neighbor, entrepreneurial skills and infantilism as the characteristic features of Generation Y are sometimes condemned or encouraged but always cause a lively reaction.

We decided to put everything on the shelves: to clarify the controversial points and tell how the theory of generations helps to build their work in social networks.

Fathers and children: a different perspective on the issue of generations

One of the main points on which there are differences not only in the media but even in the materials of significant researchers – the boundaries of Generation Y.

Some say people born from 1980 to early 1990s belong to Generation Y. And those who were born in the late ’90s consider themselves to be representatives of generation Z. Others are pushing the boundaries to 1985-2005. In search of the truth, let us turn to the source.

Generational boundaries are clearly defined and justified by the so-called generational theory developed in the early 1990s by the Americans Neil Howe and William Strauss. Later this theory was adapted for other countries.

According to the theory, the “duration” of one generation is 20-22 years. Every 20 years, a new generation of people appears, whose values are fundamentally different from those of their parents and grandparents.

It is interesting to note, that the change of generations occurs only four times, forming an 80-year cycle.

Four generations in the cycle change like seasons and repeat themselves again. This has been happening for many hundreds of years. Howe and Strauss’ research describes this pattern from the end of the 16th century – the time of the birth of the United States – however, researchers claim that this pattern was relevant long before that.

The 80-year cycle represents four archetypes of generations:

  • Artists
    • The personality of Artists is formed in the epoch of reaction and strict authoritarian control by external forces, be it the authorities or parents.
  • Idealists
    • Idealists grow up in an era of economic upturn and stability
  • Nomads
    • Nomads are at a time when the wind of change begins to blow and old values are crumbling.
  • and Heroes
    • appear in crisis to create a new world on the ruins of “old life”. As Franklin Roosevelt has said, some generations have been given a lot, and from others, a lot is demanded.

different type of Millennials

What kind of archetype does Generation Y belong to?

Heroes of our time

The archetype “Hero” in the 20th century was embodied in two different generations. This is the so-called “greatest generation” – people born from the 1900s to 1920s.

“Heroes” in the literal sense of the word, protecting, changing, building a new world. Born in an unstable era of power shift, revolution, global upheavals, the representatives of “The Greatest Generation” went through at least one war.

After 80 years, the cycle was repeated. Heroes of our time – Generation Y, or Millennials.

Coworking, smoothies, startups, beards, seals, that is.

The archetype “Hero”, of course, manifests itself differently than 80 years ago. The heroism of Generation Y is in the denial of authorities. In believing in oneself and one’s abilities.

“I’m not ready to spend tens of years on boring work” attitude.

Dynamic, thirsty to know the world. In the prevalence of spiritual values over material ones. In the entrepreneurial spirit.

Millennials grew up in the period of epochal changes: liberalization, globalization, the rapid development of digital technologies, the rapid spread of the Internet and the global financial crisis(es).

Hence the readiness of millennials for change, disbelief in long-term prospects and denial of authority.

Cynicism, self-confidence, infantilism, and optimism: the Millenials experienced a period of relatively stable 2000s.

The information revolution makes young people free and confident. Technology allows one person to compete with big organizations: hackers are against corporations, bloggers are fighting newspapers, terrorists are fighting with states, YouTube users are fighting film studios, and application manufacturers are fighting entire industries.

The Millenials are immune to advertising, and traditional marketing tools are less ineffective.

Generation Y does not watch TV, hardly listen to the radio, do not dream of working in a bank, and do not believe in propaganda.

Five years later, Generation Y will be at the most active age (purchase power-wise). It is they who will produce the lion’s share of GDP, spend money on quality clothes, travel, invest in the education of children and get involved in the mortgage.

A business that will not learn how to communicate with them will be out of competition relatively soon enough.

Different Types of Millenials

The situation is complicated by the fact that there are a lot of Generation Y people and they are different.

Millennials are considered to be the most diverse generation in history. Hence the contradictions in their characteristics.

Today there are 17 MILLION Millenials in the UK and 72 MILLION of them us in the US.

It is obvious that, in addition to the common features inherent in the generation as a whole, we can also highlight some features by which it can be segmented.

In 2012, The Boston Consulting Group conducted a study called ‘The Millennial Consumer‘. Four thousand Millenials between the ages of 16 and 34, as well as older generations,  took part in the study.

Not surprisingly, the answers varied among different ages, social status, income, and gender: their attitudes to technology, communication, media consumption, and marketing.

The result of the research was the selection of 6 types of Millenials. Distinctive features of social behavior formed the basis for the conventional names of these types:

  • Hip-ennial;
  • Gadget Guru;
  • Clean and Green;
  • Oldschool;
  • Millennial Mom;
  • Anti-Millennials.

 

Who are the different segments of Millennials in the USA?

 

Each of the above has its own peculiarities of online behavior. Let’s go in order and find out how with whom and what is better to talk.

Hip-Ennial or “Knowledgeable”

The global insight of this audience sounds like “I can change this world”.

But they say much more than they do. Among the “Informed”, girls dominate. In social networks, they are very active, and they prefer to “like”, “share” and comment rather than write their own thoughtful (or not so) texts.

“Informed” is a very fertile ground for the spread of all kinds of viral activities. For example, from charitable organizations. Remember who most often repost calls for help for dogs, grandmothers, and children among your friends, and you will find a bright representative of the “Informed”.

Gadget Guru or Advanced

“It’s so great to be me!” – is immodest, but they really think so.

These guys (well, mostly guys) want to be independent, make good money and buy cutting-edge gadgets with that money.

That’s right, the main thing is not to be driven, but to lead by yourself. You create most of the content on the web, trying to emphasize your success and follow the trend. And you will be especially pleased if the brand will demonstrate a special personal attitude, will listen to your advice and will communicate with you.

And even better, if among your friends there will be an “evangelist” of the brand and will tell about the most secret novelties and share the promo code.

Millennial Mom or “Moms of Millenials”

“I like to do sports, travel and spoil my child.”

Millennial moms are very active. For them, the child is not a reason to stop self-discovery, but, on the contrary, a driver of personal growth and development. As for the behavior in social networks, they find enough time to produce tons of content.

However, the topics they are interested in are limited to a very clear circle: travel, health, family, education. Politics and economics do not interest the “Mom” archetype until some events start to affect them directly.

Millennial Mothers is a very interesting audience that spends X2 money on itself and its children. If you want to reach them, try to get them to communicate through their reputable bloggers and celebrity moms.

You can communicate directly with them, but it will make an effort to earn their trust.

Clean and Green or Green and Fluffy

“I care not only about myself but also about the world around me”

We called them “Green”, which is the absolute truth, and “Fluffy”, which sometimes does not quite correspond to the truth. Because sometimes they can be quite belligerent.

It’s worth the trouble of being alive, ready to pick up the wave and get involved in the scandal on Facebook pages. The Greens won’t trust you until you prove that you’ve actually reduced emissions. Hello, Volkswagen.

If you want to consolidate the audience of the Green People, give them the opportunity to work for you for free. Let them bring batteries, come up with a recipe for a new dish or tell their friends what a good job they are doing.

Anti-Millennial

“I’m too busy with business and family to think about anything else”

Yes, they don’t care about politics, ecology and public organizations, and at the same time, about your Facebook.

Of course, they use the Internet, maybe they even have profiles on social networks, but they are, as they say, “empty”: a picture instead of an avatar and 10-20 friends.

If your product will interest these harsh guys, they will subscribe to it, but do not expect much involvement from them.

Old-School Millennial or Conservatives

“Social networking is too impersonal, and let’s get together and have a coffee!”

These are Millenials who just pretend to belong to Generation Y. Well, they like live communication, do not feel comfortable in social networks and do not understand how to call a taxi through the application.

Editor’s note: do such people even exist?

Maybe some of them even have a home phone and TV (lol)

If your target audience is Conservatives, try to use the classic media – TV, newspapers, magazines – more, otherwise, there is a risk that you will not reach them at all.

To sum it up

As you can see, six groups of millennials are quite succinct in describing the main types of people who are now between the ages of 14 and 33.

Generational theory is most useful in two cases:

  • first, when you are looking for a consumer insight for your target audience,
  • and second when you want to set up a dialogue with the audience through social networks.

Simply describe the target customer as accurately as possible and without illusions. Then find the definition that he or she falls under. Many answers will come by themselves.

Over to you.

BTW, are you interested in some practical ways to address the Generation Y?

If so, I recommend checking out 7 steps to optimize your website for Millennials

 

Authors bio:

Dmitrii B. is the CEO and founder of GRIN tech – a full-cycle digital agency doing design, marketing, and development alongside white-label agency & media outreach solutions.

Alvomedia social media marketing schemes for 2019

Steps to Create Effective Social Media Marketing Strategies

How To Create Effective Social Media Marketing Strategies

Social media has emerged as a vital inbound marketing channel for all the business. Effective social media marketing can help the business to achieve effective brand recognition and increase brand awareness, helps in providing satisfying customer service, improve customer engagement and brand loyalty, helps in increasing conversion rates, increasing brand equity, improves ranking, and also helps in identifying the target audience. Social media not only makes marketing interesting and effective but also ensure greater profits.

In order to succeed in social media, businesses need to market on social media with a strategy. Below are some of the steps that businesses need to take in order to create effective social media marketing strategies.

Setting Goals to Address Biggest Challenges

It is important to figure out what you want out of social media. Hence, brands should set goals that are actually achievable. For instance, some of the actionable goals that businesses can set and conquer are increasing brand awareness, drive in-person sales, achieve higher quality sales, creating a loyal fan base, improving ROI, and analyzing the competitors’ strategy to drive sales and engagement. Keeping social media marketing strategy simple rather than muddling it with too many objectives is essential to set goals and achieve them.

Research Audience

Making assumptions can be dangerous for marketers. Knowing about the audience is important to influence social media marketing strategy. It is important to know what type of content to publish. Some of the takeaways are:

  • YouTube and Facebook are the best places for ads, owing to the high earning user base
  • Most of the Instagram users are youngsters or below the age of 30, hence, sharing interesting or eye-popping content makes sense.
  • User base on LinkedIn includes well-educated people and professionals, hence, sharing industry-specific content can be profitable.

Further analysis is also essential in order to know customer demographics on social media.

Establishing Important Metrics

Social media marketing strategy needs to be data-driven. Engagement metrics are essential to building a meaningful relationship with the followers. Likable content and a large audience are great, however, some of the additional metrics to focus on in 2019 are the number of clicks on the company name, content, and logo, post reach and how many users saw the post, most or widely used hashtags including hashtags associated with the brand, most engagement creating hashtags, users reaction to the brand, content, or hashtag, paid and organic likes from the organic or paid content.

Know What Competitors are Doing

Before creating content it is essential to know what the competitors are doing. Some brands look into third-party analysis tools to know what the competitors are doing and know about their audience. Knowing about the competitors and their presence in the market can help the business decide social media marketing strategy. The goal of the business here is to determine what is working for them and how to adapt to their own campaigns. By analyzing the competition in the market, brands or businesses can set themselves apart from competitors in the market.

The best or simplest way to find competitors in the market is through a Google search by using valuable keywords, industry terms, and phrases. Businesses can use social media analysis tools to track competitors’ content on social media.

Creating and Curating Engaging Social Content

Social media marketing strategy is mostly centered around the content, this makes it important to decide on what is to be published based on the brand identity and goal. Today, the majority of the users unfollow the brand that is over-promoted. Moreover, people or users also unfollow a brand that shares too much irrelevant content. Some content that can be published or included as the social media strategy is video content, infographics, and user-generated content with hashtags.

Making Timeline a Top Priority

Conversations and a regular basis and responding quickly to customer query are important to maintain customer engagement. Ensuring conversation and engagement is important to reach a large customer base. The social media strategies that can be used here are posting the content at the best time to engage. Answering any product questions or concerns as soon as possible is essential to keep customers engaged.

Despite the brand’s average response time is around 10 hours, however, responding within 3 to 4 hours is better to gain the trust of the customers.

Know What’s Working and What’s Not and How to Improve

Analyzing the social media site on a regular basis is essential to know which content is performing well. Looking at the top performing content and tuning the campaigns accordingly ensures long-term success. Real-time monitoring of the metrics behind campaigns allows small changes in social media marketing strategy rather than big changes.

Constant work along with the changes when necessary on social media marketing is necessary to ensure success. Creating the social media strategy and optimizing it with the business growth and learning more about business and customers or audience can help and creating trust and reach a larger customer base.

 

Author’s Bio:

Author: Ritesh patil

Designation: Co-Founder

Company: Mobisoft Infotech

Profile: Ritesh Patil is the co-founder of Mobisoft Infotech that helps startups and enterprises in mobile technology. He loves technology, especially mobile technology. He’s an avid blogger and writes on mobile application. He works in a leading Android and iOS application development company that has developed innovative mobile applications across various fields such as Finance, Insurance, Health, Entertainment, Productivity, Social Causes, Education and many more and has bagged numerous awards for the same.

Social Media – Twitter, LinkedIn, Google+

What is effective in email marketing in 2019?

Email Marketing In 2019-What’s Effective?

Effective Email Marketing In 2019

I’m going to show you all my best email marketing tips for 2019 and if you want to transform your website into a customer or lead generation machine, I’ll show you the best email and digital marketing tactics and secrets to get there. Let’s get started:

A new report show that for every dollar a company spends on email marketing they make about forty four dollars in return which makes that just an incredibly profitable marketing tool. As with any marketing channel things change and shift over time. Things that worked last year won’t necessarily work this year so in this blog I’m going to give you my six best email marketing tips that are working effectively right now in 2019 to really help you keep that relationship alive over the course of someone deciding to get on your email list before actually becoming a paying customer.

Minimal design in emails are best!

The first thing I want to talk about is simpler or no email design– so every time I’m putting together a new email funnel for a new client I start getting emails from them of  little screen grabs or email forwards from big companies like Sephora and they say why don’t we do something like this? Of course, I get it- those really designed heavy emails look really cool and they look great in the inbox and of course you would want something like that for your business. Almost every email provider out there even the cheap ones come with obvious templates built right into the software itself so why not actually use those templates?

It’s 2019, stop making email designs that look cluttered like this:

Messy email design will undermine your email marketing. Alvomedia

Why will people be deterred by the design above? Well it’s really simple because they look like one big fat commercial when they hit your inbox!

Let’s think for a second about what email is actually primarily supposed to be used for; it’s communicating with family and friends and sure, you use it for work as well but you know when’s the last time you sent an email to a friend that looked like this cluttered mess?

The whole idea here is to casually slip into your customers inbox as a friend or at least as a helpful person that they can trust that’s not going to sell to them but will help guide them in the direction they want to go. I just recommend doing what successful internet marketers have already been doing and that’s just sending out boring old plain text emails.

I’m only kidding when I say boring…it sounds boring but these emails are much more likely to be read because they just look like a genuine email you would get from your friend or your neighbor or your family member. The other reason to ditch those template emails is because all the images inside and the links is the best way to make sure that you never reach your customers inbox. You know that little promotions tab in Gmail:

Alvomedia-don't let your email get into the promotions tab of Gmail where it is never read

You don’t want to end up there in the promotions tab- you want to end up in the actual inbox where you belong! Let’s try to keep those images and links in the email to a minimum. I recommend no more than a single link per email and preferably no images at all but if you have to use one if it adds some color or add something special to the message of the email go ahead and do one. Limit it to that.

One way I like to add an image to an email is not by adding a product image or anything promotional but just some kind of an animated gif that either supports one of the points of the email or just add some humor or fun to it so it’s a little more memorable. Just choose it wisely since you know your audience you know what they’re going to find funny so just make sure it hits home with them.

Smart storytelling in email marketing content

Next I want to talk about storytelling in your emails-this is something that I want to improve this year and something I definitely want to start incorporating into my overall email marketing strategy. Rather than just delivering a tip or advice in the email make it count for more by including a really short story that illustrates that point. There are whole parts of your brain that just light up and fire off when it hears a good story plus it makes it and just more relatable and personal. Especially if you’re talking about something in your own past or a current or past customer.

Rather than just explaining how your clients can stage their home to sell faster maybe include a story about a past client who refused to do that and then the house sat on the market for a long time until she finally gave in then sold her house for $50,000 above asking price and make this story colorful when you can.

Incorporate video in email content

Next up I want you to start incorporating video in 2019 into email marketing. And not only put video in your emails but say so- write in the subject line which will double your open rates.

The other benefit is people are much more likely to actually consume your content and get the message you’re trying to send them in a video format versus reading plain text. Almost everybody is much more able to understand and retain that information when they’re seeing it and hearing it in video.

Start embedding video content into your emails to increase engagement and the retention of information-Alvomedia

Just take whatever content you were going to put in your email and just make a short video about it. It doesn’t even have to be high production value that trips a lot of people up thinking they have to get a whole camera crew and spend hundreds of dollars on a video. You 100% don’t just use your smartphone do a short selfie style video it’ll connect just fine and you get your point across. Then finally you just upload it to YouTube and get a little screen capture of the thumbnail of that and put that image right in your email, then link it to the video.

Repurpose great email content

So many small businesses get really intimidated when they start thinking about putting together an email campaign. But more times than not they already have content that they can repurpose and string together into an email series that they can just send up once and then it gets automatically sent out to new email subscribers at the exact moment that they end up opting into it.

If Benjamin opps in for my freebie today his series starts today with a new helpful email every week until that series is over. Then when Mandy opts in next April her cycle starts then getting the exact same email series so if you have some great blog posts already or a podcast interview you did or a video anything like that that’s all content that you can use.

You just have to introduce it in the email and then link to it, and if you don’t have anything yet that’s okay. Just start writing one new email a week for as long as you think the series should go on for and then just put that email every time at the end of that campaign. Essentially you’re just building this email campaign out at your own pace once and then it can go on and live on forever. I recommend kind of splitting up the content here and there; maybe some blog posts some videos and some weeks you can even go a little easier on yourself and just put the information or the tips right in the body of the email itself.

You could even link out to content every once in a while- but you had nothing to do with creating just put your own spin on it in the body of the email letting people know why you think it’s helpful for them. Then just link out to it.

Use some simple segmentation in your email campaign

The other thing that’s working really well now is by using some simple segmentation. Let’s say your business offers a few different types of services or has a few different types of products that interest different types of customers. For example, if you’re a landscaper you might offer tree removal service, landscape design and weekly lawn maintenance. You could theoretically create three different lead magnets or freebies that are geared toward each service. Then you could start each person who opts in for the freebie about lawn care onto that email sequence, so basically they would be on track. Then when someone downloads the freebie about your options for landscaping then they get put in that email sequence so they’re on track B and they start getting helpful content related to that service.

This segmentation is really powerful because these are two different types of customers that have a different goal in mind. If you started just sending out a mixture of both of those topics to all of those customers a lot of them might start unsubscribing. Or, you could have one overarching umbrella lead magnet or freebie. Then when the content is interesting to everyone and, when they’re downloading it, you could have just have a simple option where they check which service are they most interested in. Your email provider like MailChimp, they would see what box they checked and that automatically puts them on either track A or track B.

Re-engaging your email readers

I want to talk about re-engaging or scrubbing your list. It’s really good to have a big list- quantity can be good if it’s a numbers game but it’s more important to have a quality email list that actually opens your emails and it is looking forward to hearing from you every week.

If you have a big list of people who really aren’t ever opening your emails you run a higher risk of your emails being flagged as spam or getting high unsubscribe rates and these are basically really bad signals to the email providers like Gmail. What happens is if you get enough people who are flagging your emails as spam or unsubscribing from your emails they can start putting you out of the inbox and into either the promotions tab. Even worse, you can wind up in the spam folder and that goes for your entire list not just the people who flagged you as spam. You have someone flag you as spam and they won’t get your emails anymore- but all the people who even like hearing from you will go in their spam folder as well!

You definitely don’t want that to happen and the other advantage of having a leaner list of only the people who are most interested in hearing from you is cost.

Most of these email service providers like MailChimp drip active campaign- they basically bill you based on how many subscribers you have so it makes sense to weed out some of the ones who are just dead weight essentially.

Before you start just kicking people out, you might want to run a simple re-engagement campaign and here’s how that works: you’re just going to use your email marketing program again. You basically segment out people who haven’t opened any of your emails for a certain time frame. Then you will want to start a brand new campaign that’s geared just to those people.

What I would recommend is a series of four value-based emails where you’re just teaching something helpful, giving some advice and these emails are not to be promotional or selling at all these are just pure value. You’re going to drip out those four emails over two weeks then at the end of the two weeks anyone who hasn’t opened any of those emails should be kicked off your list. I know this sounds counterintuitive especially if you don’t already have a big list. But the truth is, by getting rid of the people who don’t want to hear from you it will make your deliverability better for the ones that do want to hear from you so you can wind up where you want to be which is in their primary Inbox!

I want to hear from you and I want to know which of these email marketing methods are you excited to try out in 2019!

The most effective SEO strategies for small businesses

Marketing Techniques To Help You Manage Commercial Real Estate

Marketing Techniques That Can Help You Manage Commercial Real Estate

 Commercial real estate properties are types of property used for business purposes like retail, warehouse spaces, manufacturing, and a lot more. It’s very much just like real estate homes where you can either buy one or lease one. With that, commercial real estate properties need as much inbound marketing and promotions as residential real estate properties. As a commercial real estate agent, your marketing techniques and promotions are crucial in your overall work performance and success.

Since the world is ever-changing and technology is continuously evolving, you will need fresh new ideas in establishing a presence and marketing your properties. How you market and sell your real estate properties could either make or break your shot in the real estate industry. In this article are a few marketing techniques that can help you manage your commercial real estate properties.

Know Your Business and Establish a Marketing Plan

Before anything else, you have to have a clear sense of who you are. Aside from that, you should also know what you have to offer, until what extent are you willing to go to provide a particular product or service, who’s going to be your target market, and all other important things. Before trying to market and sell your products and services, you must first know your what, your who, your when, your where, your why, and your how. Your marketing plan shall act as your blueprint or guide throughout the whole process of marketing, promotions, and selling. For you to fully understand and grasp the very essence of your business or profession, you must know how to establish a SWOT analysis.

SWOT stands for your strengths, weaknesses, opportunities, and threats.

  • Strengths– under strengths are the things and technicalities your company is good at. Your strengths could also be your assets, like your employees, your advantages, or your location. Your strengths determine whether or not you have access to certain things or points that your competitors don’t. This only means that you are way ahead of them, which is good.
  • Weaknesses– meanwhile, weaknesses are things that keep your business from doing your best. Also, your gaps can signify a lack of growth and development, which is a good indicator that you really need to modify certain parts of your business strategies in order to change and be better. Aside from that, your weakness could also be failing to figure out what makes you stand out from the rest of your competitors.
  • Opportunities– under opportunities, as the name suggests it, are opportunities for your business to improve on. An opportunity may be a new partnership or finding a newly-developed area where you can start constructing more properties.
  • Threats– on the other hand, threats are determinants that could put your business at risk. A lot of emerging threats are widespread today, especially in the real estate industry. As a real estate professional, it’s your responsibility to make yourself aware of these possible threats and turn them into opportunities instead.

Optimize Your Commercial Real Estate Website

Having your own website where you can put information and other details about your company is a prominent marketing technique advantage. Most commercial real estate properties, like Kansas City warehouse spaces for lease, have already started optimizing their websites because according to buyers, they are most likely to search for everything they need online. Having a website only means that you’re establishing an online presence for potential buyers, which you can use as one of your assets.

Include Your Socials and Make Yourself Easy to Contact

Optimizing a website shouldn’t be the end of it all. It’s always best if you include clickable links that will direct users to your social media accounts. Having multiple social media profiles can help you earn more buyers through social media marketing like optimizing hashtags, uploading useful content, and a lot more.

Aside from that, always make sure that users can clearly view or see your contact information. In some cases, potential buyers tend to shift from one real estate company to another just because they couldn’t find a certain company’s contact details on their website. Also, should you include contact numbers or emails, make sure that these are active and an employee can immediately attend to customer concerns and inquiries.

Use Trending Topics as Taglines or References

When you’re in the marketing industry, don’t ever be afraid of going a little funny or crazy sometimes. You can add memes or taglines to your content every now and then so that your audience can get a good laugh from time to time. However, it’s important that you know who your target market is. From there, you can distinguish what types of memes, taglines, or references you can add to your content.

Set a marketing budget

If you want to make money, you’re going to have to spend money as well. Setting a budget is crucial in planning your marketing strategies because you have to make sure that whatever marketing campaign you’re about to do wouldn’t hurt the company’s budget in the long run.

When setting a budget, always consider your possible revenue. From there, you can determine which areas to cut costs with and which areas need more budget allocation.

Wrapping Up

Time and time again, the world continues to change. Marketing strategies become more sophisticated yet innovative. When starting up a business, always keep in mind that your revenue should always be higher than your expenses. Hence, let the ways or techniques as mentioned earlier help you in growing and improving more on your marketing and promotions.

 

Author’s Bio:

Edwin Deponte is a motivational writer who is also passionate about Social Marketing. He believes in others’ abilities and tends to bring out people’s hidden potentials through his words of inspirations and motivational articles.

Powerful reasons to double down on your social media marketing

How to get started with Facebook Blueprint

How to get started with Facebook Blueprint and is it right for you?

With the launch of Facebook Blueprint in 2015, many marketers breathed a huge sigh of relief.

After all, Facebook Blueprint came with a bundle of courses to help marketers throughout the world in gaining an in-depth knowledge of the various determinants of Facebook and Instagram advertising techniques.

As rightly put by Facebook, “online education helps small businesses to flourish” and this is extremely crucial for digital growth. And to provide marketers with the growth ladder, Facebook revolutionised online education with its blueprint.

Quick stat: Facebook blueprint had already received 2.5 million course enrollments by the end of September 2016 and about 2 million registrations.

Additionally, these courses span a wide variety of topics to help newbies as well as skilled marketers.

Here is a complete list of all the different categories under which the courses are offered:

Significance of Facebook Blueprint for marketers

Blueprint courses can help you cut through the marketing noise and gain an edge over other businesses.

And blueprint doesn’t discriminate. As we said, with a wide variety of courses being served, it addresses the concerns of small, mid-level as well as big marketers.

Small business owners often feel intimidated by the world of online advertising either because of lack of resources or due to the absence of a guided path. And Blueprint opens up the doors of Facebook advertising tools by offering them a mix of both.

To Blueprint or not? That’s the question

In the unknown and scary territory of online marketing,

Facebook blueprint can be your guiding light.

And this light won’t abandon you on the way.

It stays with you throughout your marketing journey

and assists you at different stages of the funnel (stages here being awareness, consideration and conversion).

Blueprint certification

Facebook offers two certifications for advertising proficiency called Blueprint Certifications. And these are the only official certifications offered by Facebook so far.

The certification option is flexible as it allows you to take the exam in your area of expertise.

The exam bundle comes with the following three sets:

310-101: Facebook advertising core competencies

  • Tests competency in the skills, tools, advertising policies and best practices to manage Facebook pages as well as adverts.
  • Core requirement for all Blueprint certifications

321-101: Facebook certified buying professional

  • Measures advanced level competency in managing, creating and purchasing ads, ad buying options, troubleshooting ad problems

322-101: Facebook certified planning professional

  • Evaluates advanced level competency in managing pages, targeting audience, audience insights and optimising reach and frequency.

To get the certification, you can take one of the following paths:

The exams cost upto $150 and if you are required to retake the same (in case you fail), you will have to shell out the same amount as previously mentioned.

A number of marketers have already benefited from the blueprint certification programme. What is most interesting here is that these marketers come from diverse industries like automotive, travel, sports, health, and pharma, etc.

So it can be safely said that the tentacles of Blueprint certification aren’t restricted to a specific industry.

Getting started

Blueprint doesn’t require any separate pre-registration procedure. You just need to have a Facebook account and you can get access to all the courses.

This is what creates a strong selling case: not putting up unnecessary gates at the entry points (this is what helped it create 1 million enrollments).

Once you land on the blueprint home page, you can browse through the bundle of courses offered across the different categories.

The Blueprint Saga

Case studies

We took a sneak peek into the Facebook Blueprint archives and it revealed a number of success stories. Let’s take a look at some of them:

Razpacho

A small scale ice cream business reported that it gets about 30-40% of store visits occur through Facebook. The owner gives its credits to the Blueprint courses that helped them create good quality content.

Digitas LBi

By adopting Blueprint Live, the team at Digitaslbi were able to address a number of key marketing issues. Based on the hypothetical clients provided to them, they combined light, sound and motion to create compelling stories.

Healing waters

Project Healing Waters Fly Fishing is a non-profit organization that helps in the rehabilitation of military personnel through fly fishing and similar activities.

With the assistance of Blueprint learning courses, these folks were able to create local and national awareness about their programme by creating pages for different chapters of their services.

Result? 46 pages created and 5K organic likes received.

Quick Recap

  • The learning courses available under Facebook Blueprint can benefit marketers from different industries alike.
  • The offered course set provides learning material for beginners as well as experienced marketers.
  • These courses are designed to equip you for different stages of the marketing funnel.
  • Blueprint Certification can help you cut through the job crowd.
  • The skills required to take the exams are mentioned under the exam section.
  • Depending on the certification path you choose, you can either become a Facebook Certified Planning Professional or Facebook Buying Planning Professional.

Before you go

Enrol yourself in those courses which address your key marketing concerns. Starting out is easy. Create a Facebook account (in case you don’t have one already) and head on to this page. Once you click on the start courses button, once you allow Blueprint to access some basic details, you will be taken to the courses page.

The courses carry one of these labels: beginner, intermediate and advanced to help you pick the right choice.

In case this article has helped you in any way, we would love to hear from you about it. Tell us in the comments below.

 

Social media Links:

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Twitter- https://twitter.com/RankWatch

Website- http://www.rankwatch.com

Bio Content –

Sahil is the CEO and Founder of Rankwatch – a platform, which helps companies and brands stay ahead with their SEO efforts in the ever growing internet landscape. Sahil likes making creative products that can help in automation of mundane tasks and he can spend endless nights implementing new technologies and ideas. You can connect with him and the Rankwatch team on Facebook or Twitter.

 

Blogging for business tips

Retention Marketing 101

Retention Marketing 101: How to Keep Customers Coming Back

There is a lot of talk about how to gain new customers, but not enough talk about what to do once you win them over. If somebody purchased a product from you once, it doesn’t necessarily mean they will come back for the second time. The reason behind it doesn’t even have to be a better bargain offered by your competition, but that the general customer experience you provide may not be up to par. For those who wish to work on their relationship with existing customers, here are a few tips to bear in mind.

Keep it realistic

If you want to give a fair chance to your business and avoid disappointment, objective goals are the essential starting point of your marketing strategy. Only when you have a grasp of where you stand as a company can you find ways to improve and build a strong customer base. You may not have the budget of a large corporation, but your strength is in the personal approach, which is not attainable by many of those companies.

For starters, put yourself in customers’ shoes and try to purchase your own product or service. Analyze the ordering and payment process and check the product description for mistakes and ambiguity. Also, make sure customers are clear about the delivery date, and help them keep track of the ordered goods. These simple customer retention strategies will mean a world when it comes to the customers’ perception of you as a business.

Get involved in Social Media

It almost goes without saying that you need to be present on social media if you don’t want to wonder why your customers abandoned your brand. It’s important that you create engaging posts announcing new products, organize giveaways and spread the word about your brand. Make it into a fun experience and remind the customers of your existence at the same time.

While targeting new customers can be tricky since you need to speculate about their profile and interests, targeting existing ones eliminates this speculation. Social media networks such as Facebook have handy tools that help you track customers in many ways, so for instance, you can target only customers who have visited specific products’ ‘thank you’ pages, meaning that they have purchased that product in the past.

Have your ear to the ground

The customers keep asking questions about something which is self-explanatory? Well, the truth is, it might not be as obvious as you think. Although you have worked hard on your website’s content, you could have overlooked some important detail or you might just not see an issue since you have gone over it a million times.

Improving customer service is vital in maintaining your customer base, so give them an opportunity to air complaints, as well as ask questions. For example, a pleasant and well-informed e-mail and customer success team can do wonders for compiling information on potential changes that you need to make. In addition to that, they assist in establishing a rapport with customers and give some idea about the general attitude towards your brand.

Practice social responsibility

Social responsibility should be a goal to itself, so why not raise awareness about certain causes through your brand? Give your customers the opportunity to participate in different activities and choose a cause they wish to help. It might sound complicated, but there are simple ways in which you can implement it into your marketing strategy and engage as many people as possible.

To illustrate, you can donate a portion of each purchase to be used for meals, medical supplies and clothes for those in need. Alternatively, you can organize an online auction for a limited-edition product and use the accumulated money to contribute to a fund to build schools and hospitals. Honest acts of kindness make a person feel good, and your customers will be grateful for the opportunity to do some good.

Transparency is the best policy

How many times have you heard somebody pledging they will never purchase from a particular store again because there have been some hidden costs or because of a faulty product they couldn’t return? From the point of view of a business owner, regardless of whether this is intentional or simply a mistake, be aware that each customer counts and that a negative review can reach many.

If the customer is right, first apologize and you might also consider sending them a small token. A genuine apology, either via a card, or over the phone, can do much good since it re-builds the trust between you and your customer. Mistakes and small unpleasantries happen, but don’t let them remain unresolved and be the thing the customer remembers the most. Instead, turn them into problems efficiently dealt with so the focus is on the positive and not the negative features of their experience.

In order to boost customer retention, just start with how you would wish to be treated and try to apply it to your business. You might need to improve some things or change others but it is important to listen to your customers’ complaints and questions alike since there lie the answers on how to keep them.

Bio:

My name is Raul, editor in chief at Technivorz blog. I have a lot to say about innovations in all aspects of digital technology and online marketing. You can reach me out on Twitter.

The key metrics for content marketing are the ones to track for success

Important Metrics For Content Marketing


Defining The Key Metrics For Content Marketing Success

Spending money on your content marketing can sometimes feel like a pointless pursuit – the rewards and results are often difficult to see and hard to easily measure. You might be frustrated and wondering how you can accurately measure how well – or even if – your content marketing efforts are working?

While traditional reporting and bookkeeping cannot effectively measure the success of your inbound marketing strategies, there are ways to stay on top of your digital marketing. Assessing your metrics in these four key areas can help you get away from this uncertainty and determine the best way forward.

The most important content marketing metrics

  1. Consumption Metrics – Determining how many views you’re getting on your blogs, YouTube videos, Facebook posts and Tweets is fairly simple – you can assess your Google Analytics, your YouTube insights and your social media back end pages. This information is valuable – it tells you about how many people consumed your content and how many downloads occurred. A lot of novices will pore over this information as if it is the holy grail of SEO marketing metrics – but don’t make this mistake and stop here! While consumption metrics are important, you need to go further.
  2. Sharing Metrics – This is a seductive metric; who doesn’t want their content to go viral? Sharing metrics are useful because they let you know how engaging and valuable your viewers find your content – if they are willing to share it with a friend, surely it means you are doing something right. But now that you are connecting to your clients, are you actually generating leads?
  3. Lead Generation Metrics – So by now, you might know a little bit about who is looking at your content and which posts are the most engaging – but you also need to know how many of these views are turning into leads and actually clicking through to your commerce pages. This is really going to help you to determine whether your social media marketing services are making financial sense. In order to track this, you can set a browser cookie and track how often people fill out your lead forms after viewing your content (even if this occurs much later). If your business relies on phone enquiry, set different phone numbers based on different online campaigns.
  4. Sales Metrics – Now we are talking about the really valuable metrics – the ones that measure your sales and let you know exactly what content drove that money into your ledgers. You can note in your customer or prospect database that a potential client viewed specific pieces of content before purchasing your product or service. Over time, you can assign concrete values to specific SEO campaigns and determine the best cost effective digital marketing services for your business going forward.

 Be informed by content marketing metrics that matter

Once you have assessed these four key marketing metrics for your digital marketing strategies, you are guaranteed to move forward with only those that have been driving the most sales to your business.

Social media marketing myths in 2017

The Biggest Social Media Marketing Myths In 2018

Myths About Social Media Marketing In 2018

There cannot be any doubts as to the pervasiveness or presence of social media networks in the daily life of an individual today. That is why it is unsurprising for businesses to use social media marketing strategies to garner the attention of customers and convert them into leads. Nonetheless, there are quite a few social media marketing myths that would hinder anyone from pursuing this method of digital marketing.

Social media marketing myth 1: you can be complacent and lazy

Establishment of a profile in a social media network is only the first step to social media marketing. Simply creating it will never be enough. You need to spend time and effort to get people to notice your profile and interact with your business customers through it in order to make social networks an effective marketing tool for your business. Sales and leads will come much later.

Social media marketing myth 2: you don’t have to invest a lot of time

It is a fact that social media requires you to invest a considerable amount of time in order to make your business successful through it. However, the time spent will always be fruitful. After all, the effects of marketing through social media will last for a longer time as you build up a loyal customer base. You will be creating or improving your brand. The benefits of this marketing medium are worth the extensive amount of time that you invest in it.

Social media marketing myth 3: no one has the time for it

It may seem that a considerable amount of effort needs to be put in so that the social networks can be good marketing tools for your business. It does require a lot of effort but that is only at the beginning as you are trying to grasp the basics. Once you become a master of even a few networks, you will find that maintaining your social media profiles and marketing strategies becomes easier. At the same time, you can make use of the various tools available online to reduce the effort you need to put in. Alternatively, you can hire a social media management agency to take care of most of the repetitive activities.

Social media marketing myth 4: older customers shun social media

When social media networks first began to gain mainstream popularity, the number of older people was certainly lower. Be that as it may, it is no longer the case. In fact, according to statistics, the number of such people is rising and the majority of them are also quite active. In other words, you will certainly find a significant number of older customers waiting for you in the world of social media. By avoiding social media, you will be losing out on a lot of potential customers.

Social media marketing myth 5: viral equals success

It is easy to attract customers when one of your marketing campaigns go viral where people begin to share the content without you even asking to do so. There are many companies who invest a significant amount of money to try and create a piece of content which can go viral. However, this is not the only way to become successful at marketing with social media. Your aim should be to ensure that you keep getting a steady flow of visitors and sales through the marketing campaign. This will ensure the steady growth of your clientele and customer base as well.

Social media marketing myth 6: people don’t have time for content

It is often thought by marketers that people are not interested in reading content on social media networks. However, people do read it and content can influence their purchase decisions as suggested by research. Customers can engage with your brand through the content that you have posted on social networks.

Be that as it may, it is important to find out what types of content will be preferred by your customers. Typically, multimedia content such as images can increase the engagement rates more than just text. You need to formulate the strategy based on the preferred content.

Social media marketing myth 7: you have to join every social platform

The number of social media networks has increased rapidly over the last few years. However, you do not need to use all the available networks for your marketing campaign. Such a campaign will be very difficult to maintain. At the same time, it will be a waste of time and resources. Instead of using all networks, you need to find out which of them are being used by your customers. Any social network that has a high number of prospective customers will be one worth creating a profile in. Of course, you need to create profiles in some of the more popular ones such as Twitter, Facebook and LinkedIn as your customers are bound to be using them.

It has become rather necessary for businesses to use social media marketing in order to remain competitive. However, unless you get rid of the myths and misconceptions it will be difficult for you to gain any significant advantage.

Alvomedia London digital marketing agency employs social, content and search engine marketing to maximize your marketing spend. Contact us today info@alvomedia.com to see how we can help your business grow.

Why your digital marketing plans failed

Why Your Digital Marketing Bombed

Digital Marketing Plans That Don’t Go To Plan

Digital marketing is growing fast . The consensus suggests that digital marketing is replacing traditional forms of advertising, and big companies are increasing their marketing budget for digital. Every day, business owners are reminded of the importance of content marketing, SEO, social media marketing and mobile first design. It is enough to even confuse industry experts. It is a time consuming task to keep up with the changes in Google algorithms and fragmented digital channels.

When companies approach digital marketing agencies for help with their online marketing, there is a horrible moment when they realize it is not what they imagined it to be. Don’t get me wrong; there are many companies with realistic expectations of digital marketing and how it can improve their visibility. It is just really frustrating when a company presses ahead with plans containing the blueprint for digital marketing failure.

 

Why online marketing don’t go to plan

 

Here are some plans that will never take off in digital marketing.

 

1. Not knowing your market for digital marketing

 

Digital marketing is more effective when the company knows their marketplace. An understanding of the customer demographics, unique selling point (USP), distribution channels and competitors will help to plan a better digital marketing strategy. If companies do not know who they are marketing to, their plan is bound to fail. Their marketing budget on digital will be wasted. Reputable digital marketing agencies will refuse to execute a marketing plan if they feel it is not in their client’s best interests.

 

2.  Not having a digital marketing goal

 

Wait and see is not a good way to measure the success of digital marketing. Companies should define their marketing objectives and have some key performance indicators (KPI) to help them measure the effectiveness of a digital marketing plan. A professional digital marketing team will use the KPIs in their evaluations.

 

3. Not having a defined budget for digital marketing

 

There is nothing wrong with increasing or decreasing the marketing spend. It is wrong, however, when there is no clear idea of how the marketing budget will be divided for the different digital channels. Knowing how much a company can afford to spend will help digital marketers decide how to spend it. This is especially important for a company with limited budgets.

 

 

4. Expecting online marketing to achieve immediate results

 

Digital is fast, however digital marketing takes some patience to see results. A digital marketing campaign will not only take time to make an impact-it will require constant tweaking. Online marketing agencies promising results in 1 week are not only delusional, they can harm the client’s business. For Pay Per Click campaigns, 3 months is the time for results to kick in; the bidding needs to be optimized and A/B tested for the best wording. When companies pay for SEO, they expect a time-frame for their website to move up the rank results. In reality, this can be anything from 3 months to 12 months: depending on how competitive the keywords are, this can take even longer. The most mysterious of all-social media marketing can take the longest time to target and engage with the right audience.

 

5. Not doing your research about digital marketing

 

Digital marketers and business owners have different levels of knowledge about online marketing. Even so, it is the business owner’s job to decide how to spend the marketing budget and check the progress of their digital marketing campaigns. It is never a good idea to rely solely on the words of the marketers. Investing in analytic softwares and learning how to log into Adwords are some of the ways business owners can gain control of how they are marketing. Digital marketing agencies can help to improve the bottom line of companies but it takes an auditor’s eye to see whether they delivering on the promise. Digital marketing is an area where ignorance does not equate to bliss.

What are the millennial content marketing tips for your business?

Tips For Millennial Content Marketing

Tips For Content Marketing To Millennials

Different businesses targets different groups of customers. Marketing strategies for different groups of customers need to be different as well. If you are targeting the millennials or a younger group of customers between ages of 18 and 34 years, there are certain ways to do millennial content marketing. This group of people has a record annual buying power, so sit up and take notice! Targeting millennials is a good content strategy for your business. However, before doing that you need to know that even though “millennials” refer to a specific group of target customers, they are diverse in their characteristics and needs.  Therefore, it sometimes becomes hard to do mass marketing to this group of target customers.  Mass millennial content marketing understands the common traits that are shared by all the millennials. If you want to target the uncommon traits of this group of people, you need to approach them through niche content marketing. Given below are some of the steps that can help in successful content promotion to your millennial customers:

 

Fully embrace mobile marketing

 

It has been estimated that 85% of the millennials in the USA own smartphones.  That is the reason to target this generation, you need to do more mobile marketing. There are certain things to consider while reaching your potential customers through mobile marketing. Make sure that the contents you are using for the mobile users aren’t too graphic intensive. Graphic-intensive content takes a lot of time to load, especially if it is in a slower Internet connection. The type of content you use for your business and brand promotion should be clearly accessible, even on a smaller screen.

 

Target certain social groups more

 

If you are specifically targeting the millennial customer, you must make it a point to advertise differently from the more traditional forms. To reach out to millennials, you must make it a point to get under their skin and do things differently.So, adjust your content marketing and SEO strategies accordingly. Group the millennials according to the social platform choices they have, traveling lifestyle, and those who follow social media personalities specifically.

Millennial Content marketing should take into account the purchasing behaviors and decisions of millennial customers

Make content marketing engaging and relevant

 

This is not just for marketing to the millennials, but to all the target groups of customers. And, the best way to engage and communicate with them is through high quality content and social media. They will not accept your contents on just face value, you need to involve them to take action. Brands that can provide simple solutions to the problems of the millennials tend to become the most popular ones. If you could do that, you can win not just fans, but brand evangelists from your millennial customers. This young group of people believes in and rely on their friends and close acquaintances. So, having young millennials among the list of evangelists helps a lot in gaining the attention and contributions from millennials. This is because, around 95 percent of younger people find friends to be their most reliable source.

These are some of the tips that you should follow to attract millennials towards your business and make them your loyal customers:

  • You know that with strategically aligned content marketing, you can increase customer engagement. A new research data by Kapost confirms that by doing so, user engagement can be enhanced to around 400% and new customer engagement with brands and businesses can be around 300%. So, for doing content marketing for your brand or business, focus on emails, articles, videos, infographics, mobile applications, microsites, and blog posts.
  • According to Kapost, almost about 76% of the financial services marketers believe that “content marketing is the most effective way to regain trust. If you are marketing financial planning services to millennials, strong content marketing is key. Furthermore, the Content Marketing Institute confirms that 80% of business-to-customer marketers have planned to create more content to sell to their customers.
  • The recent survey by the Newscred survey reveals both bad news and good news. The good news is that there are around two-thirds of the younger generation who feels that there is a direct correlation between the establishment of brand loyalty and effectiveness of content marketing. And, the survey also provides the bad news that they only find about 32% of the brand communications to be helpful. It showed how important it is for the brands to be precise and to utilize the right channels to reach their target customers.
  • About 58% of the younger targets expect all brands to publish content on the Web. The content must be relevant and should convey the right message. This is because around 33% of the millennials cite blogs to be the top media source. This fact has been revealed by Contently.