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Alvomedia tips for start up business owners and entrepreneurs

Email marketing myths to give up in 2017

How To Boost Your ROI With Email

How to Use Your Email to Boost Your ROI

Email marketing campaigns are by far the cheapest advertising strategy, with great visibility. If you execute them properly, that is.

The key trick is to get the recipients to actually open the messages, and there are several simple hacks to it.

Some encouraging statistics show that 90% of emails reach customers’ inboxes. Compare the percentage to the 2% visibility of Facebook’s newsfeed and you’ll have no difficulties understanding why email marketing matters. Big time!

First Things First

The first two things to keep in mind is that all emails should be mobile-ready and that they feature eye-catching subject lines.

  • Going Mobile

Research has shown that mobile devices are all the rage these days. Most emails are being accessed on the go, and all the action and interaction appears to be taking place in the same manner.

In fact, 70% of mobile email readers re-read the messages, with 65% of them performing an action. In fact, one-third of all clicks are performed on mobile devices.

Finally, you are most likely to reach new subscribers on the go. An overwhelming percentage of new subscriptions take place on mobile devices.

  • Subject Lines

Email open rates are directly linked to the quality of subject lines. According to stats, 47% of emails are being accessed solely based on the subject line. And 69% of emails are flagged as spam based on the same criterion.

Compelling subject lines address recipient’s needs and are written to appeal to their tastes. How do you know someone’s tastes? Simply make use of demographics!

Various studies performed by marketing experts indicate that subject lines containing the “don’t miss out” string are likely to appeal to recipients’ curiosity. Other popular ones include the following phrases: “limited time offer,” “important” and “breaking.”

Composing Emails

The art of composing compelling emails is similar to the art of writing a sales pitch… except it offers additional ways to be seen and remembered.

Emails are beneficial in that they allow for adding various content including images, videos, links and calls to action.

The latter should conclude each of your messages, or else no matter how compelling the message, there will be no CTRs.

The single most important thing an email should do is deliver on the promise. Fail to do that only once, and you are likely to lose customers rapidly.

You know that saying: “Trust takes years to build, seconds to break and forever to repair?” It’s exactly true in the case of email marketing.

Nothing Personal

Personalization is of utmost importance for the success of an email marketing campaign.

Virtual marketing doesn’t differ that much from the traditional one. Every good seller will want to make their customers feel special… and that is exactly what your email should showcase.

But, fear not! Personalization doesn’t mean you need to get to know each of the thousands of your customers. Admittedly, that would take some time!

Email marketing campaigns should be fine-tuned to demographics, which will tell you more than enough to get to know what the recipient is interested in.

There are various ways to collect information about the customers, notably via the sign-up forms and surveys. Depending on the type of products your business sells, you may need different bits of information.

Common determiners include the age, gender, location and personal interests. The latter is easily observed via the browsing history, wishlists and cart abandonment.

Further out, there are templates and templates that will help you automate your campaigns while remaining cordial. Use personal names instead of the generic “you.”

Email Deliverability

Deliverability is the single most important trait you should familiarize yourself with to the letter. Simply put, if your messages are not getting through, no one will even get the chance to decide whether to open and read them.

Make certain to comply with the CAN-SPAM Act as to avoid your messages getting flagged as spam instantaneously, and always include an unsubscribe button at the bottom of each of your emails.

Getting to Know Your Customers

As stated above, the key of a successful email marketing campaign lies in knowing your customers. That, and attaining new ones.

Thankfully, some studies show that emails are 40 times more effective at acquiring new customers than some social media channels, notably Facebook and Twitter. The trick is in keeping the recipients engaged.

The best way to do that is to be omnipresent, yet not pestering. Emails that are welcome include newsletters, announcements and reminders, among others. Remember to be polite and unintrusive, and keep personalization in mind.

Don’t overdo it, though. It’s a fact that 78% of subscribers have been shown to unsubscribe from newsletters that arrive too often. In case of newsletters, the best practice is weekly, bi-monthly or monthly.

Use segmentation to help you with personalization. Not everyone is looking for the same offer, so align your campaign with demographics, behavior, location and purchase history. Segmentation is the most successful strategy in email marketing, knowing to boost business’ ROIs up to 760%.

Add Emojis for Personalization

Emojis are getting more popular by the minute, but use them sparingly. Too many emojis in a subject line are certain to send the wrong message. Your business has some reputation, and it should maintain it by always appearing professional.

That is to say, add an emoji to get the message across or depict a sentiment only. Also, make certain to test the message – not all browsers and devices show emojis in the same way, and some may not even display them.

Also, depending on your target market, know that some email emojis are more popular in some countries than in others:

According to Jeremy Burge, founder of Emojipedia and creator of World Emoji Day, “The most popular emojis at any given time are smileys, hearts, humans, and hand gestures. Even though there is a long list of animals, sports, objects and symbols, it seems that people want to see themselves or their emotions reflected in the emojis they use.”

In a Nutshell

As you can see, there are possibilities and possibilities to boost your ROI with the help of email marketing campaigns. Don’t worry about getting everything right the first time, though. It takes time to get to know your customers, and that is completely fine.

Encouraging people to leave feedback will help you personalize your email marketing campaigns the fastest, so don’t shy away from communication. Simply keep to the “being unintrusive” principle, and you’re good to go.

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5 Common Retention Mistakes Made By Businesses

The 5 Most Common Retention Mistakes And How to Avoid

 For many business owners and leaders, the fact that they have a great service or product offering, inbound marketing and that their customer service is good, translates to high customer retention levels for them.

However, the reality is the complete opposite.

Customer Monitor says, a mere 5% additional retention of customers can lead to a boost in your profits by a full quarter.

This simply means that you need to earn your customers’ loyalty, which will take more than just a pleasant smile from your front office person, or a proper and working product or service.

Without a strategy in place that is designed specifically to retain customers, you are sure to get reductions in revenues, and halt the growth of your business.

Some of the reasons why you need a customer retention strategy are because replacing customers, whether one or many, is costlier than retaining them.

In fact, depending on your industry and the research involved, customer acquisition can set you back between five and 25 times over compared to retaining customers.

You can also lose out on profit increases of up to 95 percent because of poor customer retention strategies.

Customer retention also boosts the value of your company, so it is worth implementing a customer retention strategy in your company.

But even with the strategy in place, there still are some mistakes made that affect customer retention, thereby impacting on your bottom line.

What follows are five of the most common customer retention mistakes most businesses make.

  1.   Focusing more on customer acquisition than retention

Growing your customer base is a priority, but it shouldn’t make you neglect the customers you have already acquired.

Courting a new client can be costly, as Harvard Business Review notes, it can be up to 25 times costlier than retaining your current clients. That’s quite a lot of effort in terms of time and money on something that you’re not sure of getting.

A simple Thank You message like what Zappos does for its customers is enough to cement the loyalty and retain your current customers. It also distinguishes a mere website with no human face, from brands customers love.

Zappos thank you note handwritten

 

Image source: Forbes

Ultimately, customer loyalty and retention is much more profitable compared to customer acquisition.

Current customers are also more likely to increase the amount they spend with your business over time, while the cost of servicing such customers also declines.

Additionally, there’s a higher likelihood of your loyal customers promoting your business and staying with you, compared to going to your competitors whom they’re less familiar with.

  1.   Ignoring customer feedback data and analytics

When you have access to feedback data or analytics from your customers and you don’t use the information, this is a huge mistake in customer retention.

The worst thing is when you don’t have any such feedback data or analytics at all.

When you collect, collate, and update your customers’ feedback, and analyze the same for decision making, you’re best placed to understand what they want and need from your business.

There’s always some data generated by your business, including data from customer transactions.

To delve deeper into the insights your business needs for success, you need a more advanced way of getting and understanding the overall customer feedback levels.

Feedback could uncover insights that will be revolutionary to the direction of your business strategy.

You can follow it up with an action strategy to streamline discouraging factors. Tools like Google analytics and web analyser would let you see if and how customer trends have changed. In a way, it’s a measure for your inputs.

  1.   Poor interpretation of what customers are thinking

How well do you interpret your customer data?

Data by Bain and Co. revealed that 80 percent of companies from their survey claimed to offer the best in customer service, but only a mere 8 percent of these companies’ customers agreed with their claims.

This goes to show that reality and strategy are not merging in the middle.

A study by IBM also demonstrated how wrong businesses get over what their customers think.

The survey sought to find out from the businesses why they thought their clients follow them on social media.

A majority of the companies surveyed ranked purchases and discounts as the least important reasons. However, when IBM surveyed their customers, they listed purchases and discounts as the main reasons they follow these companies on social media.

Amazon followed the lead of their customers by implementing a subscription service in the form of Prime. Initially, it was meant to do deliveries faster, but soon became popular among its regular shoppers.

Businesses need to focus more on the actual behavior of their customers and less on their own predictions about the same behavior.

  1.   Not being proactive enough to engage and understand customers

This happens when businesses are only reactive, and not proactive to their customers’ needs and wants.

They don’t engage with clients to understand their issues and do their best to help them.

Not listening or engaging with customers, or if you’re too afraid to ask what could be wrong and act on it, or just not having continuous relationships with customers leads to lower retention levels.

A good example of this is how Australian IT support firm, R&G Technologies uses their customer satisfaction surveys to develop long-term, strong relationships with customers.

Not only do these give customers the chance to express what the company gets wrong or right, it also helps them pick out distraught customers well in advance.

Having customers, especially those that are loyal, isn’t a given, especially in the digital age.

The competition is fierce so businesses need to work even harder to maintain customer retention, which is the best strategy going forward.

E-commerce businesses do it all the time. They understand why it matters to invest in customer experience tools. It won’t come down to customers leaving in the first place, if they deliver the kind of experience customers are looking for.

  1.   Poor onboarding of customers

When businesses underestimate the importance of customer onboarding, it undermines their investment in their software, while threatening the customers’ loyalty and retention.

Poor onboarding also means that the many new updates, features, add-ons or new things your company comes up with that differentiate you from competitors, remain unused and a mystery.

Customers also don’t get to reap the value of their investment in your business, thus they lack compelling reasons to stay or to keep paying for your products or services.

It also means they’ll jump at the next available chance to adopt product offerings or services that promise fulfillment of their needs, easily and faster.

WhatsApp Inc., now a part of Facebook, always keeps customers updated on new features, and fix-it solutions so they don’t get frustrated when using the app.

Upshot –

Customer loyalty and retention is one of the most important things for any business to maintain.

Brands have to work harder to keep their customers coming back, and build transparency and trust in their customers.

While new business is a growing company’s food, customer retention is its oxygen, because as much as you can survive without new business for a little while, it’ll suffocate quickly without customer retention.

For your business to experience more growth, improve and retain your current relationships with your customers.

 

Tulip Turner –

Tulip Turner Alvomedia

Tulip is a Content and Inbound Marketing expert at Snewscms. Over the years, she has helped dozens of businesses in defining their content strategy. She believes that creativity doesn’t inspire customers anymore. A true story when recited well, is enough to build a connect.

Twitter – @snewscmss

Facebook – @snewscms

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13 Misconceptions About Mobile Application Development

13 Common Misconceptions About The Mobile Application Development

One of the most influential features that have been increasing the growth of smartphones is the significant contribution by the app developers that are leading to an increase the smartness of smartphones.

Hence, without any doubt, one can count technology as one of the leading pillars of any evolving business.

Also, according to various surveys, it is found out that around 66% of the smaller startups believe that creating a startup without the use of wireless technology seems to be a pretty impossible task to achieve.

Hence, on the one hand, the new companies have started appreciating the values of mobile app development to make their business a developing venture, certain misconceptions regarding the same seem to be laying a bad impact on their growth and development of their businesses.

Due to these myths prevailing amongst them, the companies are not only coming up with unfavorable results but also cannot generate the projected Return on Investment(ROI).

And thus, to help you understand these mistakes and work on them, we have come up with a list of fourteen major myths that should be clarified before developing your new app.

(1) All you have to do is develop an app

We have come across various companies that are of the opinion that all they have to do is to build an app and that’s it. Hence, this attitude normally prevails that the mobile applications sell themselves, as long as they are well built and come up with high functionality.

Well, this is only partially correct. One should understand the fact that developing an application is just the beginning. An app would not just be getting hits by placing it in the play store.

Proper marketing of your mobile application can only help it stand out from the rest. Thus, proper marketing would make the world aware of the existence of your application and embark its presence in the play store.

By this way, you can bridge the gap between your application and the targeted audience and gradually generate a significant amount of revenue from the same.

(2) Presuming the mobile application designing an easy task!

Developing a good quality mobile application design requires a good deal of effort, expertise and time.

Just because a mobile application seems to be smaller than the desktop application, it simply does not mean that it is less expensive and comparatively less complicated to develop.

Certain applications, such as gaming applications, demand rich graphics and comparatively more time for conceptualization and development.

(3) A Mobile website is not required if you have a native app

Most of the time a user might need an application program which has been built for use on a particular device or platform.

Native applications are supposed to be installed from the application store( Google Play or Apple’s App Store).2

Their development has been made specifically for a single platform and can be taken full advantage of various device features such as the camera.

(4) Why would a small business not need an app?

Is your business missing out the essentials to create a rapidly growing marketing platform? The scenario today is such that many businesses seem to be pretty unsure of coming up with an application for themselves.

Well, they should understand that to be ahead in the competition, the businesses must look forward towards the mobile application development.

This is going to help them reach out to their marketing goals faster and at a high success rate.

(5) With consumers becoming mobile, there is nothing much to be achieved

Mobile these days is being taken as the major medium of choice for everything, be it browsing, researching or even shopping.

Businesses need to be aware of what the consumers would be wanting and how the companies would make mobile development the major priority to reach the customers.

The mobile and the Mobile developments have necessarily become important for various organizations.

A long-term comprehensive strategy for mobiles is required for the additional projects associated with mobiles.

Hence, it is high time that the businesses must plan a strategy that is long-term to support the building of applications that would allow a better experience for the users and also enhances mobile excellence.

Certainly, the myths prevailing about the mobile applications create issues for many organizations.

As we know, the business apps would take a long time to generate profitable results and the ultimate key to this (coming up with a required mobile platform) is to develop the code and also the backend services that would result in the integration of speed.

(6) Settling up for iOS is sufficient

Of course, one cannot deny the fact that a single platform surely cannot fulfill all your development needs.

Certainly, the most important factor to decide the right launching platform for your application is your set of targeted audience.

For example, if your aim is to target the mass market, the application has to be built for both Android and iOS.

(7) Shifting towards getting as many installs as possible!

One can simply not deny the fact that most of the app marketers would focus on the quantity rather than the quality.

A large number of businesses try to drive away a large number of installs as quickly as possible.

Also, it is considered that with such a kind of approach, you might add up the volume, but many of the users might turn out to be of poor quality when this set of approach is taken and hence it cannot help adding anything to the business.

(8) Observing and Analysing the user’s pattern

What can be an easy way to enhance the growth and productivity of your app:

The user pattern differs from user to user.

So, in order to develop the productivity level, one may need to analyze and keep an eye on your user’s pattern and his behavior, that is his way of going through the app.

A perfectly planned application that duly noted down the amount of the active users of your application can significantly mark the growth and the progress ratio of your mobile application.

(9) Comparing the new ideas with the pre-existing one is not a good idea from the developer’s point of view

One of the major challenges of developing a new mobile application is good maintenance of exclusivity and switching the customer loyalty of the existing applications.

Hence, the developers must strive to recognize the niche opportunities and also deliver effective and highly efficient business solutions.

(10) Any app when submitted to the app store gets approved

The app store is often a neglected aspect of native mobile application development.

Many of them assume that if the app is submitted to the app store, it surely is going to get approved.

However, people should understand the fact that any application will be approved no matter what is totally wrong.

It is in fact not that easy too. You might not be aware of the fact but the app store can add a major roadblock to your company’s mobile application.

(11) Uniqueness is the Central Idea to Mobile Application Development

An idea can only be called unique if no one else has ever thought about it. But then, also the chances of people finding it also turns out to below.

Well, your idea may turn out to be unique but if it doesn’t work out it is of no use and cannot lead any success.

According to a Cornell University research paper, the more unique an idea is, the chances of people identifying them also turns out to below.

Thus, a unique idea must also be surrounded by a mastermind who knows how to turn an idea into a well conquering plan.

(12 ) Failure of apps to store data in Legacy Systems

The Enterprise organizations have made huge investments in various systems such as ERP, Enterprise Resource Planning.

But, as it turns out to be, now they are more interested in developing various mobile apps which are seamless in connecting with various other technologies.

Various backend systems such as Oracle, My SQL and SAP cannot be easily accessed through mobile.

This, in turn, can lead to shutting down the development process or make the mobile applications difficult to use.

(13) Entire details of the Mobile App Development must be discussed

Customers might hesitate to contact various mobile app development companies because they might feel the need of keeping total transparency over various details.

Whereas, the programmers might have a creative mind and can surely bridge the gap for various aspects of mobile application development.

If the customers unhesitantly discuss out the basic requirements and the business goals, that is all their aims and aspirations, the company can come up with applications having better results.

As per the research carried on 100 different mobile app development company in India, around 67% of the companies that had complete details for their client’s projects ended up giving better results.

Thus, if all the misconceptions and myths are cleared, then nothing turns out to be more important than developing an application for one’s business.

 

Author Bio

Aakash Soni is the operational head at Auxano Global Services, leading mobile app development company headquartered in India. His insightful approach and futuristic vision are proven to be fruitful for the clients. Aakash is also known for his energy, which brings motivation for the team and the clients. With a vast experience in Sales, he has established himself as a highly focused product strategist, and even he mastered the mechanism of advanced technologies to help businesses. Bring value addition to your business now, hire dedicated app developers, and see your business thrive.

 

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How Much Does It Cost To Create An App?

How Much Does It Cost to Create an App for iOS or Android Platform?

Nowadays, mobile apps are the new representation of any businesses that really appeals the users around the world towards the business. Using mobile apps for any business can boost the number of existing users as well as potential users.

When people can find your business using their smartphones from anyplace of the world, this can be a genuine showcase of the business. You’ve spent lots of time with the experts and developers of mobile apps or several mobile app development firms for the whole cost that rubs off on you.

Yes, you might be heard about the success of the android app or ios app development. But, the question is:

  • What mobile App development is?
  • Or how much can it be helpful for your business?

Approximately 60% of the companies didn’t have any idea about it. Before releasing your mobile app, you should know about the procedure for effective mobile app development.

Android app development is an essential process and mobile app developers should hold excellent knowledge and skills that help in seamless development of your business application.

But, if you are not familiar with the codes and technological language, then you can hire the best mobile app developers to create your brilliant app. Before choosing any developer or app development agency to create your app, you should ask the quota or cost to create your app.

Breakdown of Android app development cost is an essential part for any businesses whether it’s a medium-size business, higher scale organizations or startups.

You ought not to take risks on the quality when talking about the quality or stability of your app. There are lots of calculators that you can get online to calculate the cost of your mobile app.

You should keep the following factors in mind while you go for the development of your mobile app.

  • What sort of mobile application you want (Business or Personal)
  • Which Mobile App Platform You Want Your App to be developed? IOS or Android
  • How much screens your app needs
  • What kind of features and functionalities you wish to import in your app
  • What are the design terms for your app?
  • Who is your target audience?
  • Here are a few things that mobile app development firms should ask you while providing the cost of your app.
  • How many designers or developers will assign to create your android app?
  • How many resources of the organization will be utilized?
  • Any additional hardware or infrastructure needed for the development of your mobile app
  • Estimating all the factors, the android application development firm computes the cost of the app development.

Native Apps:

Highly established apps that offer great user experience on Android and IOS platforms frequently cost a lot than regular applications. As the app developers work separately, so the cost becomes high.

Native applications certainly cost higher than simply as the app development platforms that you are choosing for the app growth. On average the android app cost can be in range of 15-40 thousand USD.

The cost can be varied as per the features, requirements, and functionalities you want in your app. You can get in touch with one of the best mobile app development firms for the actual cost.

Cross Platforms Apps:

This is an ideal platform to get huge audiences at low down cost. The cost of maintenance for these platforms can be lower in comparison to other app development platforms like –

  1. Experts are simply accessible with CSS, HTML5, or JavaScript.
  2. The similar code can run on various platforms, for example, IOS and Android.

Advanced Apps: These apps are extremely complex as it involves real-time synchronizations, third-party service, animations, and integration also.

Not all the organizations are claiming for the best mobile app development service, you have to choose the ideal one for your business app. Professionals can direct you about the AR & VR apps that are performing well in the market.

When having a great app idea, you only have two alternatives. You can hire a reputed mobile app development agency or work with a dedicated freelancer who can transform your vision into reality.

Android app Development Firm costs a lot than a freelance app developer. Hiring a trustworthy app development company offers you additional benefits to your business.

Working with the reputed organization, you will get several good ideas that can help your app to reach success.

Let’s distinguish few benefits of hiring the dedicated mobile app development organization.

You will get everything under one roof. A professional company has a devoted team of experts with highly qualified knowledge and skills to give you valuable solutions. They will give you creative and inventive solutions to all your needs.

Working with the well-known company benefits you in giving the regular updates of your app through Skype or other communication platforms.

But, working with a freelance developer, you will get your final app and there is no guarantee that it can be hit in the market. Whereas working with the firm, you will get to know what is going on in your app and what challenges the team is facing.

 

Conclusion

So, these are the perfect approach for the app that you are seeking. If you want to know the exact cost to create your android or ios mobile app, you need to consult with a company with all your requirements.

 

Author Bio

Anshul Sharma is a Co-Founder & CEO of a leading Mobile App Development Company “Fluper”. Being a passionate tech enthusiast, He loves to share information related to Android and iOS app development. He believes, knowledge makes you intelligent, and intelligence drives success.

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5 Ways To Effectively Manage Customer Data

5 Ways For Businesses To Manage Customer Data

The appearance of new technologies revolutionized the way business is conducted and one of the largest changes is that businesses can now extend their reach globally with fewer complications. This means that the priorities have also changed and as studies show, the most valuable modern-day resource is no longer oil, but data.

This trend existed unregulated for some years and, in many instances, it was even taken advantage of. This lasted until the introduction of GDPR (General Data Protection Regulation) in May 2018. It set standards for businesses and organizations regarding data protection and privacy of EU citizens. Having in mind the importance of customer data, here are a few pointers to help business owners and managers to accumulate and handle customer data effectively.

Educate your employees

Since your employees are the ones who handle sensitive customer data on a daily basis, it is vital they are trained on how to properly use different CRM (customer relationship management) tools. These training sessions need to be mandatory and taken each time new software is introduced.

It also goes without saying that the employees need to be careful when writing emails since personal information about one customer can end up with the wrong recipient. Also, common sense indicates that not everyone should have access to everything so restricting access to certain groups of data decreases the chances of human error and acts as a safeguard for that data.

Set collecting priorities

As a business owner, you wish for your business to thrive and to learn the likes and dislikes of your target audience, you need information on their preferences. However, it doesn’t mean that you need each and every piece of information available for collecting. It is actually detrimental to collect data you will not use in analytics since this data saturation can hinder the decision-making process and make your business a more attractive target for hackers.

So, to manage your customer data properly, you first need to decide which pieces of data are essential. You should consider the manner in which one piece of data will be analyzed and how it would affect the customer experience. For illustration purposes, think through whether you need both a customer’s email address and their phone number. Maybe just one of the two pieces of information is enough.

Put data security first

With the GDPR put into effect, as a business owner, you are expected to treat the safety of your customer data with the utmost respect. Nothing can’t be left to chance and you need to know who has access to which data at all times. As mentioned, this also means restricting access to certain data.

Another thing to be mindful of is where you store that data because it’s possible that you could be doing more to protect it. Traditional cloud computing architecture can be tricky to maintain, and this might cause the entire data center to become sluggish. For peace of mind, you could consider using the services of reliable private cloud providers who not only guarantee the comprehensive safety of your data but also a simplified architecture frame which can be expanded easily when the need arises.

Collect data transparently

Besides determining which data your business needs, it is crucial you collect it transparently. Your customers and clients trust you, so any data collection without their knowledge or consent can break that trust and seriously damage your relationship.

Just remember the incident with Facebook and Cambridge Analytica which gained access to information about 50 million Facebook users. Although this type of behavior was unethical, people still use Facebook. However, since your business doesn’t have 50 billion dollars of annual revenue, it’s best to have straightforward surveys and provide options for customers to choose which information they agree to share.

Perform customer data audits

It is not just about having data, it’s about having the right data. Data audits can be quite useful from time to time to correct or change any of the outdated or erroneous details. Having the correct information will help your employees be more efficient since they won’t need to waste time double-checking email addresses and phone numbers.

The best place to start is to list different types of data assets you have, such as CRM customer information, POS purchase information, e-mail marketing contacts, online shopping data, and social media followers. After that, it is time to organize the data by priority and to check their accuracy. These audits can even help with the data collecting process since it might provide useful tips on prioritizing on the spot instead of it being done retroactively.

Conclusion

Quality customer data management is essential for every business and even more so in these times when a data breach is one of the worst nightmares of any business. For the most part, practices are shaped by laws and regulations, but the rest needs to be regulated by another important aspect – your conscience.

If you approach data management with an ethical stance, you will make sure that all personnel who have access to sensitive data know how to handle them, just as you will be mindful of the accuracy and the type of data collected, the manner it was acquired and where it is stored. Handling customer data properly will result in them being more efficiently utilized to boost the growth of your business.

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The Importance Of ORM In 2019

Why Online Reputation Management is important in 2019

Even a few years ago your company was fine with a simple website, email address, and a valid phone for the customer support. Now, with each day, consumers are becoming techier, and their tech habits have already gone multichannel. As a natural course of action, the inbound marketing channels have had to adopt the trend accordingly.

When the reputation of your brand is concerned, it’s your responsibility to manage all the different profiles and properties that range from websites, micro-sites to various social networking platforms. Online Reputation Management has become an inevitable part of all the new age organizations.

The importance of online reputation study

From the above statistics based on the Local Consumer Review Survey conducted by BrightLocal, we have found some crucial facts-

More than 80% of the consumers put their faith in online reviews

Having a good number of positive reviews makes more than 70% consumer trust in a local or online business.

These days almost 90% of people read and trust online reviews.

50% of the consumers blindly rely on businesses that have at least four stars ratings.

Based on a survey done Clutch, we can see the fact that 100 out of 224 digital marketers put their time and financial resources for building a good Online Reputation Management for the success of their business.

42% of all the significant enterprise mobility solutions monitor their ORM regularly.

More than 80% of the consumers check the reviews on social media platforms to get an idea about a product or service before purchasing.

An organization can expect to experience almost 25% growth in sales by investing in their Online Reputation Management.

So, now you must know the nine crucial reasons why you need to focus on Online Reputation Management for your local or online business-

  1.    Acquire New Clients or Customers For Your Business:

When it comes to maintaining the right image for your brand, social media discussions, Press Releases, Reviews, Forums can have a substantial impact on the overall image of your brand.

By taking active participation in reputation management, you can reach new people and turn them into your potential clients or customers.

  1.    Your Brand’s Online Reputation Directly Affects The Buying Decision Of Your Customers:

When it comes to influencing the buying decision of a consumer, your online reputation score plays a pivotal role. Even a few days ago, consumers used to believe the word of mouth of your brand’s advertisement but, things have changed now. These days consumers highly rely on online reviews when it comes to purchasing anything online.

  1.    Gives You A Chance To Make Things Right:

There’s no reason to cry over the negative feedback provided by your consumers. Instead, you can use it positively for your business. How? Use the negative feedback to know the areas of your service or product that you need to improve. Try to build a healthy conversation with your customers and offer them improved products or service. This approach would not only turn the negative feedback into positive ones, but at the same time, it helps you improve the quality of your service or product.

  1.    Helps You In Retaining Loyal Consumers:

When you are engaging with the conversation about your brand online, you have a fair chance to make your present customers or clients feel delighted. Whether someone is talking about your business positively or negatively, ORM always gives you the room to improve the relationship with your consumers and provide a positive boost to your brand’s image.

  1.    Word Of Mouth Plays A Major Role:

No wonder social media platforms are the ideal examples of how words of the month can build or kill the image of the smaller brands. The ORM ratings depend entirely on the customers as everyone has a different perspective. But, if your customers write their experience with your organization, it can affect your brand’s image in a meaningful manner. This is the reason why most of the consumer-oriented businesses focus on getting positively written reviews from their consumers.

  1.    Keeps Your Brands Away From Social Media Crisis:

By closely monitoring your online reputation and focusing on anything with a negative emotion of your customers, you can stay away from the potential crisis in the future.

With the constant evolvement of Social Media, it’s not uncommon for a casual complaint to go viral. This is the reason why if anything is posted negative about your business or service, you should be the first one to find it.

  1.    Online Reputation Remains Forever:

You are what people say you are.  You may not live for the next 100 years, but it’s your reputation which is going to live for long. If a customer has said something wrong or harmful about your business, it’s going to be there for a long time for sure until you make an effort to change it or overrule it. This is precisely where ORM comes into the action. Establishing a sound ORM system helps you build a healthy relationship with the consumers and change his/her negative feedback by providing a better quality of service or product.

  1.    Establishes Good Relationship With Publishers and Influencers:

Some of the people discussing your brand may indeed have a broad audience and significant influence. By engaging with such people, you would be able to cultivate a great PR opportunity.

 

Wrapping Up:

Always remember one thing that online content circulates rapidly. This is the exact reason; as an online business owner, you must be aware of what’s being said about your business online. Establishing the right Online Reputation Management approach will always help you to know what consumers are saying about your activity on different social platforms and keep them happy by catering to their needs in a proper manner.

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5 Reasons Why Your Website Visitors Are Not Converting

5 Reasons Your Website Visitors Aren’t Converting to Customers

With internet use growing rapidly around the world, your website is the perfect place for you to boost sales.

But as we all know, traffic doesn’t automatically lead to sales. You need to have effective conversion strategies in place for this to happen, which most of us measure with the famous “conversion rate” statistic.

But, as you might suspect, this is much easier said than done. The average conversion rate across all industries is just 2.35 percent, with the best of the best converting visitors at a rate of just 11.45 percent.

These low figures shouldn’t discourage you, though, for while the average conversion rate is less than 3 percent, the top 25 percent of businesses convert at around 5 percent.

This means that a modest increase in your conversion rate can take you from the middle to the top of the pack rather quickly. And making this type of improvement is not as daunting as it seems.

So, if you’re having trouble converting website visitors into customers at the rate you would like to, then consider the following things that might be holding you back.

Lackluster Calls To Action

Calls to action (CTAs) are the backbone of your conversion strategy. These are you direct pleas for people to do something, and if you don’t nail them, then you’re going to struggle to convert people.

So, then, what makes a good CTA? Here are a few things to keep in mind:

  • It’s easy to find. Don’t make people work even the slightest bit to find your CTA. Put it front and center and make sure it pops from the page without being too gaudy.
  • Make it a button. Buttons are fun and exciting, and they do a better job at converting people than a generic link.
  • Use clear but inviting language. “Buy it now” and “get it now” are certainly ways for you to be clear, but these are considered to be “high friction” because they put people in a position where they feel obligated or pushed, and this usually causes recoil. As a result, go with something like “Get your free proposal now” or “Sign up for a demo today” These are clearly inviting action, but they do a better job at making clicking feel like the user’s idea and not yours.
  • Don’t be generic. Ideally, you’re offering something unique, so your CTA should be more unique than “buy now!”

It’s easy to think this stuff doesn’t matter, especially if you feel good about your product. But many business leaders who think this way leave money on the table because they don’t see how their CTAs either push people away or don’t create enough urgency to be effective.

Poorly Communicated UVP

Successfully converting people into customers means clearly communicating your Unique Value Proposition (UVP) to everyone who comes to your site.

In other words, what do you do that’s different than everyone else? And how is going to impact the lives of your visitors?

If the answers to these questions are not abundantly clear on your landing pages, then your conversion rates are going to be lower than you want them to be.

Remember that you only have about ten seconds to catch someone’s attention when they land on your site. So if you are making people wait to find out what they stand to gain as a result of landing on your page, then you can expect them to bounce before they’ve had the chance to spend even a single penny.

Misaligned Content

Another conversion key is making sure you’re giving site visitors what they want from you.

This involves making sure your content aligns with where your visitors are on their journey, and it’s part of the reason why it’s so critical you have an intimate relationship with your customers.

For example, if you’re bringing in people who are still in the initial stages of buying something, i.e. they’re shopping around and informing themselves, but your content is very much “buy now,” then you’re probably going to struggle with conversions.

If this is the case, then you have two approaches you can take. The first is to switch your strategy and start targeting people who are further along in the sales journey.

This might mean going after different keywords, or it could consist of targeting different groups on social media. Either way, the idea is to try and get different people to your site, or, in other words, you’re trying to attract people ready to spend some money.

The other option involves playing a longer game. If someone comes to your site looking for information, then give it to them. But perhaps make use of a popup or another CTA asking them to sign up for your newsletter.

Make sure they know what they stand to gain from signing up: more information about the topic they’re researching.

And then once you’ve gotten them to join your list, you can use drip marketing and other email campaigns to get them back to the site when they are further along in the journey and ready to spend.

Of course, the second strategy is going to take longer to produce returns, so keep that in mind when deciding which approach to take moving forward.

Unconvincing Copy

Copy is everything, and don’t let anyone ever try to convince you of anything else.

Obviously you need to have good products, too, but copy is going to be the difference between your page being inviting and convincing, or dull, pushy, and uninteresting.

Unfortunately, there is no tried and true method for creating good copy. If there was, then it’s likely a lot of us wouldn’t have a job anymore.

But what you can do is start testing things out. For example, you can run some A/B tests using different types of copy to see if one form produces better results than another.

Consider making changes to tone, voice, style, sentence structure, sentence and paragraph length, word complexity, and anything else you can think of.

This will help you get a better idea of the types of content that resonate well with your audience, and then you can use this information to adjust your content so that it’s more effective at converting people into customers.

Confusing Site Design

We must always keep in mind that web users have short attention spans. If they aren’t immediately satisfied with a page they’ve landed on, then they are going to leave.

It’s that simple.

A confusing site design will cause people to click away almost instantly. People don’t want to have to work for the information you are promising, and they are even less inclined to put extra effort into spending their money.

As a result, make sure people can easily and intuitively click around your site, and also ensure that it’s easy for them to get back to you money pages should they spend time reading elsewhere.

This also applies to CTAs. Place them towards the top of the page, and make sure they are isolated and clear. Burying these important phrases deep in your content is only going to frustrate people, and this will keep conversion rates maddeningly low.

Trial and Error

The tactics discussed here will certainly help you improve your conversion rates. But be aware that this is very much a business of trial and error. You can’t really know how people will react to something until you present it to them.

However, doing this will allow you to learn more about what works, which will provide you with a clear marketing strategy for improvement moving forward.

About the author: Amber Johnson is a writer who specializes in digital content. She knows the power of content marketing and the importance of capturing the imagination of potential customers.

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How Can Email Marketing Influence Your SEO Ranking?

7 Successful Ways Email Marketing Can Help Influence Your SEO Ranking

Not everyone is knowledgeable with the connection between email and SEO marketing. After all, the search engines don’t crawl or rank individual emails sent, and just because you have a large subscriber link doesn’t mean your website will rank higher.

BUT, effective email marketing strategies is a great tool to keep your audience engaged, also wielding traffic in ways other marketing strategies can’t do. When using email correctly, it can enhance your SEO initiatives!

But the question is: How does email work with SEO and influence your ranking, for better or worse? I’ll be showing you the different benefits and successful ways good email marketing strategies influence SEO rankings.

Seven Ways Email Marketing Influences SEO Ranking

Email marketing is usually used to increase engagement and encourage people to follow your call-to-action. But if you can use it more creatively, then you can get more out of your strategies and improve your SEO ranking as well.

How does email affect SEO rankings? Here are the seven ways how:

  1. Personalizes Your Email Content

High-quality is crucial in both SEO and email marketing campaigns. But for email marketing, your content needs to be personalized, catching the attention of the right audience. Sure, you can blast advertise new content across social media, but it won’t be relevant to everyone who sees it.

By sending personalized content to email lists based on their demographics and interests, it increases the chances of email receivers to follow your call-to-action. And of course, this would amplify even more positive SEO ranking results. So when trying out a new email campaign, segment your email lists and make it even more targeted and relevant to the right people!

  1. Improves Your On-Site Engagement

You aren’t able to send dozens of emails on a certain keyword and hope that you can rank higher for that certain term. But with helpful marketing resources and a campaign, it can help attract your searchers for different terms.

While email doesn’t help your website rank higher in itself, emails with incentivizing comments and efficient sharing can get your website moving up through better engagement on your website.

You can do this by encouraging your target audience interested in specific niches to check your blog articles related to such topics. Send a mass email sharing the informative webpage and encourage them to read and leave a comment, or to share the page.

This can help gain more viewers and significant traffic to your website, and more interaction can equal better rankings.

  1. Creates a Content Hook

Email marketing is an excellent way to have your audience read posts and share your content! But besides getting the reader’s attention, you can actually encourage more engagement with more content pieces.

By using email campaigns to promote your different social media accounts, it can have you grow your following organically. This can lead to more promotion of your other content pieces, which results in better SEO rankings from the views, shares, comments, and other forms of interaction. All you need to do is to encourage and mention your other website accounts!

  1. Maintains Highly-Engaged Email Lists

You don’t only get to create relationships with your target audience and customers through social media. You can also do so with a good email marketing campaign, keeping your contacts and email lists engaged. These are the people that would actively open and read through your emails, even interacting with the content later on.

It’s possible to work on your email list and create the right content to get loyal and engaged email subscribers to follow your call-to-action. With highly engaged email audiences, the more they’ll follow your call-to-action, checking your website and content for new updates, thus improving your SEO ranking.

  1. Boosts Your Engagement With Call-to-Action

The personal nature of all emails makes it a suitable place to add your call-to-action. That’s why you probably notice a lot of email newsletters from different brands having the compelling CTAs, which can bring you and other subscribers to their website to interact.

With a good email marketing strategy and effective CTA, you can have your email subscribers do the same as well. Encourage customer reviews after they’ve transacted with you, more comments on your social media or content, and even use segmentation in the long run to target active contributors!

  1. Reverse-Engineer Keywords

When reverse-engineering keywords, you’re thinking of the words your target audience searches online as you create your email newsletter. You’ll need to incorporate such keywords which help with your email and SEO campaigns.

By incorporating such keywords to your emails, you place in phrases people are thinking of rather than one best phrase. This will give people an idea to search for such phrases online or to check your website to learn more about it.

  1. Gives Your Content a Second Life

Your emails have a bit of your content in their inbox, so it’s time to take advantage of it as much as you can. You’re able to put in blogs or small tidbits of information on emails, or even creating smaller batches of emails as your blog posts.

Besides that, you can put these emails as an archive accessed from your website got to give access to people on your email content. This encourages them to subscribe and learn more from your emails, too!

 

Wrapping It Up

Now a lot of business owners and marketers realize just how beneficial email marketing is. From increasing engagement down to improving your SEO ranking, efficient strategies can bring success to your business and online presence. You just have to become more knowledgeable on who you’re sending it to and what kind of emails you’re creating.

Hopefully, this article on email marketing encouraged you to begin strategizing and taking advantage of emails now. So don’t wait any longer and begin learning more about how email marketing works from reputable companies like SketchCorp. Brisbane now!

If you have any questions or want to share your own experiences with email marketing, do comment below. Your thoughts are much appreciated.

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Big Data And Your Digital Strategy

How Big Data Can Help Your Digital Strategy

Digital marketing is a diverse field that requires carefully vetted strategies to build and grow your online brand. However, with recent leaps in technology, digital marketing is becoming less dependent on human decisions. This is where big data steps in. Big data refers to the study and implementation of big, complex datasets instead of human intuition and experience. These complex datasets help in generating insights that can be used to make better business decisions and develop high-end strategies that predict future prospects. This directly compliments the quality of different digital marketing practices and how they affect the end consumer.

With the increase in the number of outputs and new diversity customer characteristics, companies now need to process a massive volume of structured and unstructured data to start marketing campaigns. This data is cannot be processed through traditional software techniques and database systems.

Since many marketers use Google Analytics and similar data tools to track their website’s progress, they will understand the imperative of big data for the betterment of their digital marketing efforts. In this article, we will share 3 ways how the big data can help marketers in getting the better of Google, design better products and create targeted content.

Building Responsive Marketing Campaigns

Big data is a key determinant in finding relevant information about customers, learn their core needs and then use it to develop content that is rich and informative. So to understand how it works, you must study its chain of procedures. For example, cookies collect information about customer behaviors from websites. These applications use customers consent to collect information and generate personalized, processable data.

Compared to aggregative advertising techniques that were popularly used in the past, campaigns that use big data are more effective, and accurate. The best thing about big data when designing a marketing campaign is that it eliminates the guesswork out of the process. Marketers can use that effort in building buyer personas, determining different purchase patterns, identifying customer behaviors, predicting upcoming trends, and how they tend to influence them in the future. This will improve targeted campaigns and develop several KPIs that could be vital to a business future strategy. For example, big data can help identify demographics within a target segment. It can be conclusive from big data that middle-aged women are more likely to respond to emails, engage in bargains and use coupons. This can be a major breakthrough from the sales point of view.

Although big data is a great solution for improving digital marketing campaigns, it cannot work all by itself. To make it work at its best spectrum, you must use analytical tools so the data you get derived valuable conclusions. This gives online brands the actionable insight they need to make informed decisions in an efficient manner. A good analytical tool makes unstructured data easily accessible such as cloud storage, log files, social media data, emails, and websites. Moreover, it should able to effectively perform attribution tracking, funnels and third-party testing, real-time analytics, and different integration tasks.

Developing More Effective Pricing Decisions

In most companies, the conventional approach for pricing products and services involves core factors such as product cost, perceived value, competitor pricing and demand of the product. While this traditional approach has worked well for many companies so far, big data offers a lot more than just profit margins. With big data, you can easily increase the sales volume of your products simply by adding other key factors also play a part in the purchase decisions. This allows brands to build more vibrant pricing strategies that take into account all factors that influence a buying decision. This can include data from completed deals, performance-based data, incentives, and other metrics. Big data is all about lock and key performance, especially in B2B sectors where every product/service requires a unique pricing approach for digital marketing.

However, there is also plenty of data that often gets sidelined during pricing decisions. This has a major role to play in big data. General economic information and customer preferences are equally important in big data as any other information. The goal is to use this unstructured data and derive valuable insights. In a typical marketing stratagem, it may have to consider any special products the customer has frequently purchased, their disposal income, what is the affordability threshold of that customer segment, and macroeconomic indicators such as GDP, exchange rate, inflation rate, and interest rate of the country/region. This will not only engender precision, but stimulate the automation phase since the processes will start to become less reliant on assistance.

Showing Individualized Content to Visitors

Another major leverage big data will give online marketers is the ability to serve customized content to their target audience by tapping into their knowledge base and identifying the ideal type of content to engage every visitor differently. A great example is Netflix that uses AI and big data to give its visitors individualized recommendations from the shows and movies they watch. 80% of what is watched on Netflix is due to AI recommended. The same concept can be applied when designing your website. You can search and examine the pattern of each visitor, from the time they spent on a particular page, to the number of clicks they made when interacting with your website. Using the browsing history, you can show them content relevant to their actions.

This is quite similar to search engines. When you enter a query from a different location, the results that return are based on those geographic preferences. Just as that, your website will function differently to a person who has different needs and preferences. While customized content is slowly entering the mainstream, there is still a lot of work that still needs to be done on it. Many online brands struggle in providing a personalized experience to customers’ due to development constraints. Others fear security concerns. However, it’s a growing domain of digital marketing that will soon meet perfection.

Final Takeaway

Big data has been the subject to a lot of attention recently, not just as an effective tool for digital marketers, but as a key to future efficiency, AI development and automation. With its ability to process massive amounts of complex datasets and advanced information, traditional systems are gradually becoming obsolete. While many organizations have started integrating big data into their digital marketing models, many have yet to follow.

 

Author Bio

Mirza Irfan is a Lead Writer at FME Extensions. He has a passion for helping people find innovative solutions in online marketing and has written numerous blogs on science, technology, digital marketing and business strategy. A writer by day and a reader by night, you can find him on LinkedIn.

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How To Make Your SME More Secure In 2019

Tips To Make Your SME More Secure

The job of an SME building manager is both challenging and rewarding. The working hours are long, risks high, and responsibilities often relegated to a small workforce. One can argue that concerns about the security of equipment, building, and employees are not unlike concerns about the safety of a home and its residents. Here’s a list of ways SME owners and managers can increase safety for their property and business 24 hours a day, seven days a week.

Analyse business risks and company culture

The way you approach the building security and safety sends a message to both your employees and clients about what kind of company you want to become. Overhanging security cameras, remotely-activated doors, and mandatory ID cards might make your business look like a top-secret government installation. On the other hand, the total absence of any visible security measures might speak of a laid back approach to securing the company assets and workforce.

Appraise potential loss

Determining the level of physical and digital security that your company needs becomes easier if you apply a universal risk analysis formula R=PxC, where R stands for Risk, P for probability, and C for consequences. Take a look at all the security incidents your business has had in the past two years and estimate the potential loss or non-financial consequences associated with each threat. When the estimate is done, look for solutions that will eliminate or minimize the chances of each incident repeating. The measures should also reduce the impact and magnitude of the incident, as well as enhance the recovery measures.

Ensure absolute access control

Business owners and managers are constantly in motion, whether within the company limits or in the field. The latest technological achievements in access control systems allow them to control access remotely, using mobile devices like smartphones and tablets. Still when the high tech fails, and someone gets locked out, they still need an emergency response locksmith service to solve the problem. For example, if a scheduled delivery needs to be made via the main gate, using a remote technology a shift manager can grant temporary access to the premises and revoke it as soon as the goods are unloaded.

Focus on digital security

The increasing incidence of data breaches has raised digital security measures to a high priority level for every SME. One way of gaining customers’ trust is keeping their personal data, like name, address, and financial details safe from cyber-attack. For example, a gym that is open 24 hours a day can have automated security solutions that grant members with key cards access, while keeping unauthorised persons out. Even with no overnight staff, paying members who like to take advantage of extended working hours can exercise without worrying about their safety, while the owners know that their assets and patrons are protected even with no staff around.

Eliminate risks from inside

The security solutions you’re looking to implement shouldn’t be measured simply by their efficiency and cost, but also by their impact on your business culture. For example, if the assessment has identified employee theft as one of the highest risks, video surveillance coupled with 24/7 access control eliminates the need of additionally security valuable assets, which also saves time employees would waste signing them out from a specialised storage. By letting non-invasive technology do the ‘policing’, you’re keeping the atmosphere in the company relaxed and enabling yourself to keep any security breach a strictly technical issue.

While challenges that will test the security measures in your SME can never be completely eliminated, any security measure you implement becomes much more effective if you assess internal and external risks and evaluate potential consequences beforehand.