Category Archives: Start Up Tips

Alvomedia tips for start up business owners and entrepreneurs

The best content strategy for startups have combined impactful marketing and growth hacking techniques to attain greater growth

Growth Hacking Content Strategy for Startups

Content Strategy For Startups?

Content strategy is a phrase we hear often enough in marketing but is it an effective growth strategy for startups? If the aim of content strategy is to gain exposure, increase traffic and nurture relationships between the potential customer and startup, then the simple answer is yes. A smart content strategy and growth driven content marketing are the foundations of startup growth. It can get a startup the attention it needs for fast growth!

There is a misconception these days that startups focused on growth cannot sustain a loyal customer base. This cannot be further from the truth looking at case studies. Startups that focus on growth believe in accelerated client acquisition, which means building that relationship fast! A startup has to cut right to the core of what consumers want and deliver that to their expectations. In order to build relationships quickly, startups use a different content strategy to everyone else. In their content marketing, a startup identifies the pain points, knows what their users are willing to pay, what they are paying for and how they want to pay. A startup focused on growth develops customer relationships quickly.

A great content strategy will maximize the exposure of your brand to potential customers online. The blueprint of your content strategy will inform what content marketing techniques you can use. The fastest growing startups of recent years have all started with an effective content strategy in mind, and reverse engineered their content marketing accordingly to reach their goals.

A strong content strategy for startups is reverse engineering

The fastest growing brands in recent years have all started off with a strong growth driven content strategy. Some marketers call that content hack, which means the same thing. Many startups look at companies with fast growth and adopt similar content strategies. Others identify content marketing metrics, such as high rates of subscriptions/conversions and reverse engineer their growth. They use a growth driven content strategy to plan:

  • How to get a potential customer’s attention
  • How to use the customer’s pain points and desires in their content marketing
  • How to distribute content virally through social media platforms
  • How to make story telling more compelling in their content marketing
  • How to give out cohesive and consistent messages about their brand
  • How to market their content so they get the most impact and not waste time. Growth hacking is all about A/B testing, trial and error and reiterating within a relatively short window of time
  • How to rise above the noise with minimal investment (many startups are bootstrapped)
  • How to remain authentic to their brand philosophy
  • How to market content across different channels and have a focused message
  • How to track every marketing method so they know that it’s working!

When you look at the content marketing techniques used by the fastest growing startups, you will see that this is no coincidence. There is a single-minded content strategy, the blueprint of their marketing, behind every one of them: Airbnb, Uber, Dollar Shave Club, Munchery, Washio, TaskRabbit, Zenefits and Zaarly.

A content strategy that focuses on growth

 

The growth funnel for startups with a strong content strategy

Growth hacking means being obsessively fixated on growth. Every action the startup undertakes must drive growth and they must be eliminated if they prove to be ineffective. In the growth funnel diagram above, acquisition, activation, retention and referral are all growth tactics used by startups. They define their growth goals and reverse engineer the results.

Here are some of the ways the fastest growing companies use content strategy for growth:

1. Startups reach users through specific marketing channels

Instead of advertising or creating content on every marketing platform, startups that are serious about growth go straight for the jugular. By concentrating on fewer content marketing channels, startups could create content that makes an impact. During the early stages of their startup, Airbnb did not have the organic traffic through SEO or conversions through marketing. In the early stages, Airbnb targeted users through Craigslist, which had an enormous base of people looking for apartments and renting them. Once on Craigslist, Airbnb would direct users to their own website; to differentiate themselves from other listings on Craigslist, Airbnb created engaging and beautifully presented content.

For Uber, the app that connects drivers to riders, the user experience was their greatest selling point and they trained Uber drivers to be the best at what they do. Uber utilizes a lot of PR (they drove entrepreneurs around San Francisco Bay area in 2014) and word of mouth recommendations that would target the discerning types of users they had in mind. Cheap razors for men startup Dollar Shave Club targeted potential customers through a quirky Youtube video dollar shave club. The videos on Youtube were so shareable they became viral and Dollar Shave Club exploited the fact that their razors were the cheapest on the market.

2. Content marketing becomes more focused 

To engage and provide value to drivers, Uber launched Momentum magazine as part of their content marketing. The magazine tells the story of drivers joining Uber and include helpful tips for health. For apartment renting startup Airbnb, they concentrated on sleek content that looked great on their website. They also made ratings an important part of their content strategy to convert users.

Food startup Munchery allows users to buy meals directly from local chefs so they provided all the benefits of their services using Instagram, Pinterest, blogs and Twitter. They shared content via photos of food, written experiences and great feedback; all with the purpose of generating leads in their content strategy. Munchery uses both short form and long form content marketing to good effect. An on demand dry cleaning and laundry service for people short on time, Washio taps into a specific market. They market on mobile devices through their Washio app and also through word of mouth and recommendations. Their content marketing always emphasize the premium customer quality, eco friendly and competitive pricing of their services.

Munchery content strategy for startups involve sharing on social media

3. Content marketing revolves around a unique selling point (USP)

A successful content strategy starts with a clear goal and understanding of a startup’s unique selling point. When this unique selling point, or USP, is emphasised in the content marketing, it can be very effective. For Uber, the USP is a great chauffeured experience from pickup to drop off. For Washio, it is a convenient and premium customer laundry/dry cleaning service. Both of these brands focus their content marketing around their USP. Dollar Shave Club emphasises the cheapness of their razors in their content marketing and Zenefits offers a free and convenient software for HR personnels to organize all aspects of payroll, benefits and compliance. When Zaarly first launched in 2011, it used content marketing to show that it was a reliable and convenient service to use in hiring local home service experts.

4. Storytelling across multiple marketing channels

Storytelling is an essential part of content strategy for startups. The impact of storytelling has helped some startups such as Airbnb and Uber catch the attention of millions of potential customers. Uber tells a cohesive story across all channels of marketing using their strong content strategy. They emphasize the safety, convenience and human quality of their chauffeur service. Uber uses video marketing such as ‘Why UberX is so popular in Australia‘ to tell a story that is very human and easy to empathise with. With so many people using Airbnb services, the storytelling of the Airbnb brand becomes an integral part of their content marketing.

Airbnb uses the experience of people renting flats and going on vacation to reach even wider audiences. In addition to providing a hospitality service, Airbnb also creates content marketing in the form of neighborhood guides, vine videos, a microsite called Stories and studies to show the impact of Airbnb in cities as well as a quarterly magazine Pineapple to keep travellers and hosts updated. By creating compelling content such as articles and stunning photoshoots in print, Airbnb is telling their story in a persuasive and memorable way. Celebrating good food and passion for cooking, Munchery consistently creates content marketing about their food order service. User generated content via customers can sharing their dinners using Twitter and an engaging Instagram account shows the different culinary creations on offer.

AirBnB uses engaging content as part of their content strategy

5. Content marketing persona for startups

A growth hacking content strategy will involve cultivating a clear persona for the brand. When Dollar Shave Club launched their Youtube video, they appealed to a demographic of men that were price sensitive and trendy. Their brand has a cheerful and masculine persona. By letting their brand take on a persona consistently, startups were able to engage better with potential customers. Their audience would come to associate certain qualities and project human emotions onto their brands.

Airbnb’s content marketing portrays their brand as adventurous and great with people. A content strategy that defines the startup’s persona will help to make content marketing more cohesive for their audiences. A brand without a clear persona is seen as unpredictable in the eyes of consumers and this makes it harder for them to gain traction fast. Munchery adopts an authentic and customer-centric persona from the very start to convince busy people to use their food order service, and this has been the core of their content marketing ever since.

Conclusion

Content marketing is essential for start up growth and a strong content strategy needs to be in place in order for this to happen. For brands such as Airbnb, Munchery, Uber, Washio, Zenefit and Zaarly, content marketing is being refined over time to target new audiences and keep their existing customers engaged. Many startups do not initially have a lot of cash to burn and a growth hack strategy will eliminate any wasteful marketing efforts. Within a short period of time, it is possible for a new startup to grow exponentially using great content marketing and an effective content strategy.

Methods of content marketing such as blogging, video marketing, story telling through Vine, visual content in Instagram and Pinterest should be part of a well defined content strategy that knows its aim: fast growth! Some people associate growth hacking with black hat SEO and even slapdash efforts, but brands such as Airbnb and Washio proves that you can be ethical in your marketing and still gain many new customers that will remain loyal. When startups approach traditional marketing agencies, they will not get a content strategy that focuses single-mindedly on growth. It is therefore imperative to communicate the aims of the startup with the marketing agency and find a growth strategy that focuses on customer acquisition, conversion and profitability.

10 Growth hacking tips you need to know for your business and digital marketing

10 Growth Hacking Tips You Need To Know

Growth Hacking Tips For Your Business

Ever since Sean Ellis coined the phrase, ‘growth hacker,’ people running startups are calling growth hacking their method of growing a business. Of course, methods employed in growth hacking are nothing new. Anything related to growing a business quickly and in a scalable way can be described as growth hacking. A true growth hacker obsesses about business growth and will find data driven and creative ways to achieve it. When we think of growth hackers, we often think of mavericks who think outside of the box; AirBnB and Uber are startups famous for their growth hacking methods (and high valuations).

What are the growth hacking methods you can apply to your business? With a little creativity and tracking, your business will benefit from the following growth hacking tips.

Effective growth hacking tips you can use

Growth hacking tips you can use for your business

Growth hacking tip 1: stand out from the rest

Getting attention is key for growth hacking. Create an exciting persona for your brand and differentiate yourself from the start. What is your unique value proposition UVP? Does your content reflect how exciting you are as a brand? If your content marketing looks bland chances are your target customers will not see it. If your brand has a message that divides consumers, now is the time to be bold and make your message outrageous!

Growth hacking tip 2: test like there’s no tomorrow

Multivariate tests, A/B testing for email marketing, split testing; testing everything to refine your digital marketing is what growth hacking is all about. Every test should lead to improvements-after all, you are focused on growing big fast.

Growth hacking tip 3: streamline the process

Automation and technology is your friend in growth hacking. Use time saving software and automated marketing to get the bulk of emails/content posting/customer segmentation out of the way. Reserve your energy for the next tip.

Growth hacking tip 4: customer acquisition

Customers equals more sales. You must be proactive in customer acquisition for growth hacking. Referral schemes, behavioral advertising, limited time offers, follow up emails, introductory products, freebies, prizes and contests are some ways to gain customers.

Growth hacking tip 5: user generated content

Have satisfied and loyal customers? Let them market for you; customer generated content on social media, testimonials and videos are effective. Some examples include user generated video hauls on YouTube, photos on Instagram, live video streaming for your business events and even bloggers in your market niche. User generated content has a ripple effect on your brand visibility.

Growth hacking tip 6: think niche

Getting lost in the noise slows down growth. Going niche will draw highly targeted customers to your business. Create content for niche industry forums, sites, bloggers and social media platforms. The key is to be very knowledgeable about your business and stay true to your brand persona.

Growth hacking tip 7: know the demographic and competitor data

Knowledge is power in growth hacking. You should know more about your customers and competitors than anyone else. Applying insights from competitor and customer data will serve you well in your digital marketing efforts.

Growth hacking tip 8: puff yourself up

You may have a small team and no email subscribers yet. The world doesn’t need to know. Market your business as if it was the hottest startup around; big up your talented team and talk about the latest successes on social media. You don’t have to go over the board and start throwing lavish launch parties-give the impression of confidence in every piece of content you create. Act as if you have a billion dollar valuation and live up to your products/service claims.

Growth hacking tip 9: follow up

All your life you’ve been told to show up, how about follow up? Following up emails and reminding customers about their purchases/special offers will result in more sales. Consumers get distracted easily, however they are still partial to suggestions. Remind them of a time limited offer or new stock in your online store.

Growth hacking tip 10: reach out to established, complementary companies

By tapping into the customer base of another complementary business, you will gain more customers. When approaching a complementary business for partnerships, emphasize the mutual benefits and what connections you can bring to the table.

 

Video content to gain more leads for your business can be accomplished using Vine social media platform

How to Use Vine to Gain More Leads for Your Business?

Generating More Leads For Your Business Through Vine

It is common to dismiss Vine as an unusable tool for digital marketing purposes by businesses. After all, you can only create videos that are six seconds long in order to get them posted through Vine. In an age where long form content is encouraged, short six second videos seem to contradict all the content marketing advice. Be that as it may, you can still make use of the social network to generate leads for your business.

In order to make use of Vine properly in your business, you should first explore it thoroughly. You need to learn how to adapt yourself and your social media marketing messages to the time constraints. If you manage to make appealing and interesting videos in spite of the time limitation imposed, you will find Vine to be a particularly great way to increase the leads and reach of your business.

It is possible to engage with your targeted audience with such short videos. You can even use them for educational purposes in addition to providing entertainment to customers. As long as you are creative, you will find Vine to be an excellent tool to attract the attention of your audience. Of course, you can always attach a tweet or social media link URL to the Vine video and make it a part of your social media marketing strategy.

Product demonstrations using Vine

You can use the six seconds of the Vine video to show off a new product or feature to your customers. The time can also be used for showing the customers the features of the product or how to use it. In the Vine video above, HTC demonstrates the ease of their mobile customization-heightened by creative effects! Short tutorials are another great way to use the six seconds. If possible, you can also use the video to show the product in action. Make the video accessible so that your customers do not have any problem in understanding the product. If in doubt about the clarity of your Vine video, ask people to view it and give feedback. If they do manage to grasp the features and usage of the product, you will find it easier to convert the audience into paying customers as they will have become qualified leads for your business.

Go behind the scenes with Vine

There is nothing that people love more than to get behind the scenes, be it a party or a company. People want to know more about your business such as the place you work or the processes that occur in such locations. They would love to know more about the way you create the products or the games you play in the office. You can easily give the customers a short tour through the six seconds of the Vine video. The video can show a quick glimpse of the workspace or a brief introduction to the factory. It is also possible to shoot short introductory videos for each member of the team. You can even show the viewers a typical day at your office. This can be great if you are trying to impress potential employees along with your prospective customers.

Declare promotions with Vine videos

The short format of the Vine videos makes them perfect for showcasing any promotional offers or events that you have in the pipeline. A Vine video will be enough to generate the interest amongst your target audience and prospective customers. Utilize the six seconds of the video to inform them of the basics of the promotion such as the maximum discount within a time limit available. Use the videos to tell your customers the locations where the offer is available and how to take advantage of it. If you have trouble fitting your promotional message within 6 seconds, then your promotional message is too long. State clearly; what is the offer, date and place for your audience to take advantage of the offer and become leads for your business.

Tell your business history with Vine videos

People love to know more about companies before they purchase anything. At the same time, existing customers will enjoy learning more about their favored brand. Therefore, you can make use of Vine videos to tell the story of your company. The videos can be a short lesson on the history and the background of your business. Bits of information such as the founder of the company, the reason behind the foundation and notable achievements can be broadcasted through the medium of a short video. In the Innocent Company Vine video above, they have incorporated humor in the launch of their new coconut water: “We’ve cracked it.” Energy drinks company Red Bull even filmed a short video about flying, to promote the slogan-Red Bull gives you wings!

Of course, it is possible that you may not be able to provide the adequate amount of information in just six and a half seconds. Therefore, you should attach links to your other social media profiles where such information is given in much greater detail such as Facebook and Twitter. Alternatively, you can make a series out of the Vine videos to increase interest in them. You can share the videos on important dates to make them all the more interesting. For example, you can create and share a Vine video about your founder on the company’s foundation day.

Do not forget the call to action!

Of course, you will not be able to generate any significant amount of leads unless you implement a proper call to action. Without it, your customers will rarely take the necessary step for conversion. You can place any call to action that you feel is suitable. For instance, you may want your customers to place an order to sign up for your newsletters. Either way, it is essential that a call to action is placed.

You should not be afraid to try out Vine videos as part of your digital marketing strategy. After all, you may become so good at it that it forms the core of your marketing activities.

Marketing Lessons From Tinder

5 Awesome Marketing Lessons From Tinder

Useful Marketing Lessons From Tinder App

With a user base of 50 million, and 85% of that between the ages of 18-34, Tinder has become the preferred dating app of millennials everywhere. You can call it tacky, even offensive (choose to swipe left or right to pictures you find hot), but you can never call Tinder boring.

Tinder is a location based dating app launched 15th September 2012, based on the theory that social discovery was a lot less awkward when two strangers wanted to meet each other. There was no other social app like Tinder at the time built for the purpose of meeting strangers in your immediate neighborhood. Although dating apps existed, they didn’t take advantage of the location and social networking features Tinder had. What marketing techniques did Tinder employ, or more to the point, how did it grow so fast?

Here are the marketing lessons from Tinder we can all learn from.

Marketing techniques that helped Tinder to grow

Marketing lessons from Tinder dating app

1. Tinder offers a novel and gamified user experience

Users of Tinder can swipe left or right, look through many dating prospect’s profile within the shortest amount of time and are rewarded by reciprocation from their admirers. The addictive factor is high with Tinder, due to the fun and gamified features. In this great article by Convince And Convert, gamification is effective in motivating and engaging users. By letting users pick one date after another, Tinder dating creates a feeling of competitiveness and empowerment. The average user spends 90 minutes on Tinder daily just to play on the fast user interface. Tinder is not the only brand nor will it be the last to engage users with gamification.

2.Tinder introduces new norms in dating

With increasing numbers of Tinder users, the idea of localized dating becomes the norm. Users don’t feel stigmatized for using such a casual dating app and the huge numbers of desirable Tinder users makes this app seem more acceptable. If Tinder attracted a less desirable userbase, it would not be as popular as it is today. Social validation through peers and normalization of the app all helped Tinder to grow.

3. Tinder markets to specific demographics

The founders of Tinders marketed to a small and specific group of people in college campuses. They knew who their target demographic were, and focused on making the user experience great for them. By refining the user experience for their target users, Tinder was able to compete with and surpass any other dating services they were using.

4. Social networking features of Tinder provided fuel for growth

Tinder uses Facebook, Instagram and other forms of social networking to grow their user base. When a Tinder user knows that their Facebook connections are using Tinder, they are more likely to contact them for dates. Tinder uses user’s profiles on Facebook to create a compatibility profile on Tinder. Instagram integration also allows users to see what photographs their love interest likes to post.

5. Word of mouth marketing is highly effective

Tinder uses word of mouth marketing to gain brand equity and build credibility with their users. According to a study by Nielsen, 92% of consumers believe friends and family more than all other forms of advertising. As more people joined, the greater the brand awareness for Tinder. Tinder’s global expansion is entirely reliant on their impressive client retention and word of mouth marketing.

Email marketing statistics from 2014 to 2015

Email Marketing Statistics 2015

Email Marketing Statistics 2015

In an increasingly fragmented digital space, email marketing is still one of the best channels for customers service and engagement. We can look at some of the most interesting email marketing statistics for 2015:

Interesting email marketing statistics for 2015

The following statistics were taken from Marketing Cloud’s State of Marketing Report 2015 as well as eMarketer and EConsultancy for both B2B and B2C marketers.

  • In the insurance industry, email is the greatest channel for customer service. 50% of queries in 2015 were answered via email compared to 30% in 2014. In contrast, insurers only resolved 30% of queries through Twitter and 40% through their official company website.
  • In 2015, 73% of marketers thinks that email is vital to B2B and B2C businesses
  • 74% of marketers believe that email will actually increase ROI of marketing spend in the future
  • 69.7% of US internet users prefer email over all other modes of communication
  • 20% of marketers claim that their primary source of revenue is related to email marketing
  • Emails are read on mobile devices 50% of the time according to a third of marketers
  • In the US, 72% of adults receive or send emails via their smartphones weekly
  • 75% of marketers use mobile responsive designs for email marketing
  • In 2014, only 42% of marketers believed that email marketing was influential for selling products/services compared to 60% in 2015.

Email subject length for email marketing

Phrasee’s survey has found that email subject line length has no effect on open rates. In an interesting blog post by Parry Malm, it was found that subject line length accounted for a minute 0.1% of email open rate variance.

If the email subject line length has no effect, what does to an email’s readability?

  • 79% of marketers cited email content and design as the most critical
  • 66% of marketers believed that design was crucial to email
  • 58% believed that quality control to important to email’s engagement rate

Types of emails used in email marketing

  • 66% of emails are email newsletters
  • 54% are promotional content
  • 42% are welcome emails
  • 76% of most effective emails are mobile opt ins
  • 75% bear a birthday message
  • 74% are transactional emails

Behavioural triggers in email marketing

According to the Email Marketing Census, 20% of marketers used behavioural email marketing from 2014 to 2015 and 39% plan to implement behavioural email targeting. Some of the statistics were:

  • 76% of marketers used basic segmentation in email marketing; 9% did not
  • 61% of marketers optimised email for mobile devices; 13% did not
  • 50% cleaned email lists regularly; 23% did not
  • 31% used video content; 36% did not
  • 30% used content personalisation beyond name; 34% did not
  • 20% marketers used emails for behavioural targeting based on web activity; 41% did not

In the 2015 Census from 1000 respondents between January and February 2015, it was found that:

  1. Email was a leading channel for delivering ROI
  2. Optimising for mobile devices was on the agenda for most email marketers
  3. Improvements in email automation was a sure and steady thing
  4. Marketers were striving for a future of completely personalised email marketing.

Where does email marketing go from here?

The biggest struggles in email marketing are email segmentation and personalisation. Data collected through marketing software should help email marketers in targeting their emails for better engagement.

  • 47% of marketers measure their email marketing efforts in terms of click through rates. Note that click through rates does not include conversion rates at all.
  • 43% measure email marketing success in terms of conversion rates
  • 64% of companies want to personalise their email marketing
  • 64% of companies want better email automation
  • 62% of companies want to improve email segmentation
  • 59% of companies plan to increase their email marketing budgets for 2015

 

How Can 3D Printing Affect Digital Marketing?

3D printing is a disruptive technology that will impact on many industries including digital marketing

The Sugar Lab 3D Printing using sugar

 3D Printing: A Game Changer

3D printing is considered to be the next great technological revolution. Its effects can be far-reaching and completely change the way certain activities are performed. Even the way you conduct your business, brand your products and implement digital marketing will be altered radically.

What is 3D Printing?

3D printing is a new method of printing. With this technology, it is possible to create a three dimensional physical object from a digital model. Of course, a special 3D printing machine is required for the purpose. Generally, layers of materials are laid down one after the other. Resins or plastics are used for the purpose but as technology develops, it will become possible to use a variety of other materials.

3D printing will have an effect on digital marketing as we know it

The MakerBot delivers desktop 3D printing, desktop 3D scanning, and 3D entertainment for mass consumers

The Impact of 3D Printing

3D printing technologies are making headlines in the manufacturing industry as it becomes easier for regular people to purchase and use them. This technology has been predicted to be the next major step in the industry and may completely revolutionize the manufacturing process. As these printers become more affordable, consumers can gain the ability to create their own items. Moreover, those items can be printed according to the specifications desired by the consumer at home.

The use of 3D printing is widespread including the creation of casts for medical purposes

Customized hand cast created in 3D printing from X-ray scans

 

There are many sectors which have already begun to make use of 3D printing. Some of these include the medical sector and the automotive industry. There are many potential benefits of this technology as it allows the business to replicate parts in a more effortless manner. The impact made by this new form of printing is immense as it is a highly versatile technology. 3D printing can also affect the way businesses go about their digital marketing campaigns.

A New Way For Businesses to Reach Customers

The adoption of 3D printing technologies by businesses can be a viable marketing tactic for the future. Of course, the use of this technology needs to become extensive and affordable enough so that the businesses can make the most of it. If the customers manage to get such printers in their homes, a revolutionary avenue will open up for businesses to reach and cater to their customers.

Depending on the business you are dealing with, you will be able to create accessories which can then be printed by your customers. While the possibilities are seemingly endless, they will, however, be limited by the capabilities of the technology and the creativity of your marketing team. Of course, the capabilities will increase as the technology advances.

The implementation of this technology in a marketing campaign can be incredible. After all, you will be combining the analog and digital world in such a way that is completely unprecedented. Currently, it is not possible for the more affordable 3D printers to create complicated objects. With the improvement of technology, the abilities of these printers will improve significantly and become cheaper as well.

Elimination of Various Processes

It is possible for certain businesses to eliminate the production phase completely if this technology becomes more affordable than the traditional manufacturing process. Instead, the businesses can offer their designs or blueprints for purchase rather than their products. The consumers will be able to buy the designs and get them printed through their 3D printer.

For the businesses, they will be able to eliminate a lot of processes and expenses. They would primarily need to invest in digital marketing tactics such as a website and social media marketing. Even if the manufacturing process is not completely eliminated, the businesses will still be able to use this technology to deliver and test prototypes of their new products. They can use digital marketing to spread the word about their latest 3D prototypes and then use the response from social media to refine their product ideas. Businesses gain more flexibility as they can keep modifying the prototype.

Shift towards Customization

This technology can highlight the importance of customization for businesses. In fact, the use of this approach can be extremely beneficial for the businesses as they can increase the reach of their brand.

When combined with digital marketing, the benefits are great as people can use social media networks to share their very own unique and customized versions of the products. The real time response to new products offered by businesses is invaluable market research. It will be easier for the customers to be happy as they will be able to customize the products according to their needs. Moreover, all you need to do is create the basic design of the product and let your customers modify it as per their convenience.

The digital marketing strategies of businesses will have to be modified so as to suit this trend. Social media networks can become a more essential part of the marketing campaigns. The ads will also become more personalized so that the marketers can reach their customers more effectively. Digital marketing will need to be implemented within the context of 3D printing technology and what this technology can offer potential customers.

Conclusion

3D printing may have become more common than before but it is still a long way from becoming an essential part of the lives of consumers. It needs to advance further and become more affordable in order to become an invaluable tool for customers and businesses. Be that as it may, the fact remains that it will affect them and marketing significantly.

Content Marketing For Millennials

Content marketing for millennials on social media networks and across different devices

Marketing For Millennials That Grew Up With The Internet

It can be hard to imagine the world through the eyes of a so-called ‘Millennial,’ the generation that has been loosely defined as those born between 1980-2004 and who follow Generation X. To put yourself in their shoes, just imagine that the internet has been fast and omnipresent for as long as you can remember, that you have had a mobile phone (and camera) since your early childhood and social media has been a key part of your friendships your entire life. Seem strange and foreign? It’s just another day in the life of a 20 something – and something you need to consider when marketing for millennials.

What do the Millennials Think of Traditional Media?

 It has been widely reported that this new generation is simply not fussed with traditional mainstream media. A 20 something student or early 30s banking analyst are far more likely to express a distrust of heirloom media outlets such as the Wall Street Journal or the New York Times than their parents’ generation, instead preferring to rely on the links and content shared by their friends and colleagues online. This acts as a sort of bespoke media filtering service that helps people access only the news stories that are important to them on any given day. Product and service endorsements are spread in much the same way.

Is this a good thing?

Well, it truly depends on who you ask. The Washington Post recently reported on a Pew Research Survey that showed that Millennials are the least informed generation when compared to all other age groups, only able to answer 7 current events questions out of 12. While much ballyhooing by smug older generations occurred over these results, do they really represent reality? Perhaps a different sort of daily news is important to this generation, and they prioritize their media consumption differently.

On the positive side, it is inarguable that Millennials are far more connected with each other than previous generations, able to muster support for fundraising, personal crisises and social activities far more easily than ever. It is this aspect of social media fluency that marketing for millennials are keen to harness.

Social Media Marketing for Millennials

By the sheer ubiquity of sites such as SnapChat, Facebook, Twitter, Tumblr, Instagram and Buzzfeed, Millennials are far more influenced by their friends and social media channels than they are by mainstream media sources such as television, newspapers and radio. In order to stay relevant, a lot of heirloom brands are shifting their focus in order to capture this market, and so too should you.

You are well advised by any savvy digital marketing agency to pay attention to these platforms, and to spend time and energy creating unique, effective content aimed at this lucrative market. Ensure that your online marketing strategies include paying special attention to social media channels, mobile or wearable tech devices and the ever powerful Millennial market, otherwise you will get left behind as they continue to gain spending power and one day dominate the market.

The digital marketing lessons that businesses can learn from Ashley Madison

10 Digital Marketing Lessons From Ashley Madison

10 Digital Marketing Lessons From Ashley Madison

 On Monday, 20th June, it was revealed that the most infamous infidelity website in the world has been hacked. Founded in 2001, Ashley Madison has amassed millions of members from all around the world and is known for its controversial slogan, ‘Life is short. Have an affair.’ The hack is sensational for many reasons, however it is breach of privacy that will affect the future success of the website. Never mind the devastation of spouses finding out about extramarital affairs through leaked messages and photos, marketers are wondering will this hack affect Ashley Madison’s ambitions for an IPO?

How Ashley Madison became a digital marketing success

Hate it or love it, Ashley Madison is a brand that understood human psychology and became an online success. Here are 10 digital marketing lessons from the brand:


1.Digital marketing can define a brand’s persona

Ashley Madison is known to be controversial and used digital marketing to convey this message of the forbidden or flirtation with danger. There is nothing subtle about the brand’s approach in its content marketing or advertising material online.


2. USP can be communicated effectively using digital marketing

Ashley Madison promoted its USP (unique selling point) of clandestine, no strings attached affairs heavily in its content marketing. The privacy may have been breached recently but the brand always knew that its large database of like-minded members was a unique selling point. It was marketed as the largest dating website for married people in the world.

3.Video Marketing can increase conversion rate and brand awareness

When a television ad spot was rejected in 2009 during the Super Bowl, Ashley Madison’s video was put on YouTube where over 1.3 million people viewed it. With video marketing conversion rates outperforming all other digital marketing strategies, this is effective marketing for the brand.

4. Blogs are effective for content marketing

Ashley Madison has an informative blog about online dating that is both engaging and updated constantly. Blogs are effective in attracting new readers and in creating a persona for the brand. Their lighthearted, easy to read posts are good examples of content marketing for their targeted users.

5. Know your target customers

Ashley Madison knew its target users and directed its digital marketing at them. In the beginning, the brand targeted independent and upwardly mobile women who were looking for affairs. The brand used marketing to convince potential users-both men and women-to search for their partners online.

6. Unique marketing content is best created inhouse

In the beginning, Ashley Madison created their content marketing and advertisement in-house because no advertising agency understood their market well. The more unique the brand, the better the position they are in creating content for their own marketing. Marketing agencies can be outsourced for better distribution of the content.

7. Optimize conversions from the start

Acquiring customers was the one of the first things Ashley Madison looked at. They used targeted marketing and mass advertising to quickly convert leads into paying members of their website. A content strategy that optimized conversions should be the priority of every online business.

8. Customer data is used for optimizing marketing campaigns

Ashley Madison has collected many pieces of data about its customers and used this to improve their digital marketing campaigns. By analyzing the behavior of their customers, Ashley Madison was able to place advertisements at optimal times or intensify their marketing.

9. Consistency in digital marketing

The message communicated by Ashley Madison is harmonious across all of its digital marketing channels. This way, it was able to maintain a consistent brand persona that attracted/retained more customers.

10. Context informs the content marketing

Context provides the setting for Ashley Madison’s content marketing. The brand analyzes people’s behavior to serve up advertisements in the correct contexts: when they are browsing adult websites or looking for online dating sites. Marketing in the right context can increase conversion rates tenfold and that is what Ashley Madison has done.

How Do You Find A Brand Evangelist?

Brand evangelist Guy Kawasaki is the most instantly recognizable face of Canva and Apple

What Is A Brand Evangelist?

Good day to you all.

Today, I want to blog about brand evangelists and how do you go about finding one. If we can put a face to the term ‘brand evangelist,’ then Guy Kawasaki and his brand evangelism for Apple and Canva comes to mind. The definition of an evangelist is a true fan, or a super die-hard fan who is preoccupied in spreading the word about your brand and sharing any messages with the mass population.

Having a handful of brand evangelists is much more important than having a hundred fans. This holds true for every brand. It is true that social media marketing can open up a much larger audience to share information about your brand. However, a brand evangelist can raise a brand much higher than it could with only fans and customers. An evangelist will talk about your brand and share message and information about your company and brands actively. The dedication and commitment of these super fans separates them customers. It is important for every brand to have evangelists. They will surely go that extra mile to talk about your brand and company. They will get active and engaged in the social media marketing campaign where reputation is everything.

How are the evangelists different from fans?

Although you may have a million fans, there are very less number of brand evangelists. They are always the minority in a crowd of fans and followers. You must pay special attention to them. Evangelists should be “cultivated and cultured.” They are the trendsetters and the thought leaders. Engage and involve them more than average fans and you will soon reap the results. They will inspire the average fans to do much more than what they are doing for a brand. They are not the people who are just sharing and spreading your message, but also play crucial roles in social media communities and target audience. They help a company to collaborate and brand well with the brand evangelists of other companies. Building networks with other companies and brands can help a company to get more engagement and exposure.

Brand evangelists can bring greater awareness and inspire others to buy into your brand

How do you make evangelists?

Making brand evangelists take a lot of effort and it may not be as easy as just putting your brand’s message straight to the public or target audience. Every company seeking brand evangelists should actually become a part of the targeted audiences’ communities. An evangelist will not just build a brand, but will also be the go-to source for company’s news and valuable updates.

This approach for creating evangelist will ensure that the brand will mean much more than merely the products that it represents. It is creating an image that your brand will stand for. The fans who can envision their own lifestyle in the way a brand creates an image around it, they are more likely to become brand evangelists.

Remember that having a few faithful and active evangelists is worth more than a thousand of ‘likes’ on Facebook. It might take some time for a brand to build a gem of an evangelist, but it’s worth the effort. It is creating an idea that the customers will relate to and what they will represent. If brand image creation is done properly through social media marketing, it can lead  to loyal customers exuding your brand lifestyle.

Building a community is important for creating evangelists

There are different content sharing websites where the users can build communities. One of the popular sites is YouTube. Registered users can share videos and interesting streaming content. Thus, a community can be built around a brand. Users can generate a lot of content like this and can generate a lot of content on the site. You can call your fans and involve them in creating content relevant to your business and brands.

You can also build communities around contests and coupons. Users can contribute their ideas and contents to the site, which lets the fans contribute and be an important part of the community. You can distribute gift certificates and discount coupons to your customers. These are basic rewards that you can send to your fans, but that will cost nothing. You can also update the regular campaign and create posts about it. Responsive customers can help in popularizing the communities and groups, and thus help in the growth of the company. Turn your fan base into a community of evangelists. Let your fans do the advertising for you.

Cultivating a brand fan base is worth it in the long run when your fans can become brand evangelists

The challenge of convincing people

Finding or creating a list of evangelists  is an important  part of the marketing strategy of every company. However, not all the companies and businesses are having success in developing evangelists. There are companies that deal with predictable services. These companies deal with such ordinary products that there is nothing new or interesting to share or talk about. If your products and services are not satisfactory, it might be difficult for you to find and create evangelists.

Ways to develop valuable evangelists

There are many different strategies that the companies are adopting to increase their dedicated fan base. As discussed, creating a valuable fan base by creating online communities on various contents is important. In addition to that, you can take various measures like sponsoring events and making donations. Remember, your main aim should be to establish and develop your brand as a part of the lifestyle for the customers. Estimating and analyzing how a brand fits into the lives of the customers is one of the main tasks of an evangelist.

Alvomedia digital marketing agency is launching professional Magento Ecommerce website design services for online retailers

Magento Ecommerce Website Design By Alvomedia

Professional Magento Ecommerce Website Design Service

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Perhaps the single most important indicator of success in web design  is revenue. With a well designed Magento ecommerce website, you will be making more conversions and sales from your website visitors. A beautiful design alone will not be optimized for revenue, and this is what differentiates our ecommerce website design services from the others.

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