In an increasingly fragmented digital space, email marketing is still one of the best channels for customers service and engagement. We can look at some of the most interesting email marketing statistics for 2015:
In the insurance industry, email is the greatest channel for customer service. 50% of queries in 2015 were answered via email compared to 30% in 2014. In contrast, insurers only resolved 30% of queries through Twitter and 40% through their official company website.
In 2015, 73% of marketers thinks that email is vital to B2B and B2C businesses
74% of marketers believe that email will actually increase ROI of marketing spend in the future
69.7% of US internet users prefer email over all other modes of communication
20% of marketers claim that their primary source of revenue is related to email marketing
Emails are read on mobile devices 50% of the time according to a third of marketers
In the US, 72% of adults receive or send emails via their smartphones weekly
75% of marketers use mobile responsive designs for email marketing
In 2014, only 42% of marketers believed that email marketing was influential for selling products/services compared to 60% in 2015.
Email subject length for email marketing
Phrasee’s survey has found that email subject line length has no effect on open rates. In an interesting blog post by Parry Malm, it was found that subject line length accounted for a minute 0.1% of email open rate variance.
If the email subject line length has no effect, what does to an email’s readability?
79% of marketers cited email content and design as the most critical
66% of marketers believed that design was crucial to email
58% believed that quality control to important to email’s engagement rate
Types of emails used in email marketing
66% of emails are email newsletters
54% are promotional content
42% are welcome emails
76% of most effective emails are mobile opt ins
75% bear a birthday message
74% are transactional emails
Behavioural triggers in email marketing
According to the Email Marketing Census, 20% of marketers used behavioural email marketing from 2014 to 2015 and 39% plan to implement behavioural email targeting. Some of the statistics were:
76% of marketers used basic segmentation in email marketing; 9% did not
61% of marketers optimised email for mobile devices; 13% did not
50% cleaned email lists regularly; 23% did not
31% used video content; 36% did not
30% used content personalisation beyond name; 34% did not
20% marketers used emails for behavioural targeting based on web activity; 41% did not
In the 2015 Census from 1000 respondents between January and February 2015, it was found that:
Email was a leading channel for delivering ROI
Optimising for mobile devices was on the agenda for most email marketers
Improvements in email automation was a sure and steady thing
Marketers were striving for a future of completely personalised email marketing.
Where does email marketing go from here?
The biggest struggles in email marketing are email segmentation and personalisation. Data collected through marketing software should help email marketers in targeting their emails for better engagement.
47% of marketers measure their email marketing efforts in terms of click through rates. Note that click through rates does not include conversion rates at all.
43% measure email marketing success in terms of conversion rates
64% of companies want to personalise their email marketing
64% of companies want better email automation
62% of companies want to improve email segmentation
59% of companies plan to increase their email marketing budgets for 2015
3D printing is considered to be the next great technological revolution. Its effects can be far-reaching and completely change the way certain activities are performed. Even the way you conduct your business, brand your products and implement digital marketing will be altered radically.
What is 3D Printing?
3D printing is a new method of printing. With this technology, it is possible to create a three dimensional physical object from a digital model. Of course, a special 3D printing machine is required for the purpose. Generally, layers of materials are laid down one after the other. Resins or plastics are used for the purpose but as technology develops, it will become possible to use a variety of other materials.
The MakerBot delivers desktop 3D printing, desktop 3D scanning, and 3D entertainment for mass consumers
The Impact of 3D Printing
3D printing technologies are making headlines in the manufacturing industry as it becomes easier for regular people to purchase and use them. This technology has been predicted to be the next major step in the industry and may completely revolutionize the manufacturing process. As these printers become more affordable, consumers can gain the ability to create their own items. Moreover, those items can be printed according to the specifications desired by the consumer at home.
Customized hand cast created in 3D printing from X-ray scans
There are many sectors which have already begun to make use of 3D printing. Some of these include the medical sector and the automotive industry. There are many potential benefits of this technology as it allows the business to replicate parts in a more effortless manner. The impact made by this new form of printing is immense as it is a highly versatile technology. 3D printing can also affect the way businesses go about their digital marketing campaigns.
A New Way For Businesses to Reach Customers
The adoption of 3D printing technologies by businesses can be a viable marketing tactic for the future. Of course, the use of this technology needs to become extensive and affordable enough so that the businesses can make the most of it. If the customers manage to get such printers in their homes, a revolutionary avenue will open up for businesses to reach and cater to their customers.
Depending on the business you are dealing with, you will be able to create accessories which can then be printed by your customers. While the possibilities are seemingly endless, they will, however, be limited by the capabilities of the technology and the creativity of your marketing team. Of course, the capabilities will increase as the technology advances.
The implementation of this technology in a marketing campaign can be incredible. After all, you will be combining the analog and digital world in such a way that is completely unprecedented. Currently, it is not possible for the more affordable 3D printers to create complicated objects. With the improvement of technology, the abilities of these printers will improve significantly and become cheaper as well.
Elimination of Various Processes
It is possible for certain businesses to eliminate the production phase completely if this technology becomes more affordable than the traditional manufacturing process. Instead, the businesses can offer their designs or blueprints for purchase rather than their products. The consumers will be able to buy the designs and get them printed through their 3D printer.
For the businesses, they will be able to eliminate a lot of processes and expenses. They would primarily need to invest in digital marketing tactics such as a website and social media marketing. Even if the manufacturing process is not completely eliminated, the businesses will still be able to use this technology to deliver and test prototypes of their new products. They can use digital marketing to spread the word about their latest 3D prototypes and then use the response from social media to refine their product ideas. Businesses gain more flexibility as they can keep modifying the prototype.
Shift towards Customization
This technology can highlight the importance of customization for businesses. In fact, the use of this approach can be extremely beneficial for the businesses as they can increase the reach of their brand.
When combined with digital marketing, the benefits are great as people can use social media networks to share their very own unique and customized versions of the products. The real time response to new products offered by businesses is invaluable market research. It will be easier for the customers to be happy as they will be able to customize the products according to their needs. Moreover, all you need to do is create the basic design of the product and let your customers modify it as per their convenience.
The digital marketing strategies of businesses will have to be modified so as to suit this trend. Social media networks can become a more essential part of the marketing campaigns. The ads will also become more personalized so that the marketers can reach their customers more effectively. Digital marketing will need to be implemented within the context of 3D printing technology and what this technology can offer potential customers.
3D printing may have become more common than before but it is still a long way from becoming an essential part of the lives of consumers. It needs to advance further and become more affordable in order to become an invaluable tool for customers and businesses. Be that as it may, the fact remains that it will affect them and marketing significantly.
Marketing For Millennials That Grew Up With The Internet
It can be hard to imagine the world through the eyes of a so-called ‘Millennial,’ the generation that has been loosely defined as those born between 1980-2004 and who follow Generation X. To put yourself in their shoes, just imagine that the internet has been fast and omnipresent for as long as you can remember, that you have had a mobile phone (and camera) since your early childhood and social media has been a key part of your friendships your entire life. Seem strange and foreign? It’s just another day in the life of a 20 something – and something you need to consider when marketing for millennials.
What do the Millennials Think of Traditional Media?
It has been widely reported that this new generation is simply not fussed with traditional mainstream media. A 20 something student or early 30s banking analyst are far more likely to express a distrust of heirloom media outlets such as the Wall Street Journal or the New York Times than their parents’ generation, instead preferring to rely on the links and content shared by their friends and colleagues online. This acts as a sort of bespoke media filtering service that helps people access only the news stories that are important to them on any given day. Product and service endorsements are spread in much the same way.
Is this a good thing?
Well, it truly depends on who you ask. The Washington Post recently reported on a Pew Research Survey that showed that Millennials are the least informed generation when compared to all other age groups, only able to answer 7 current events questions out of 12. While much ballyhooing by smug older generations occurred over these results, do they really represent reality? Perhaps a different sort of daily news is important to this generation, and they prioritize their media consumption differently.
On the positive side, it is inarguable that Millennials are far more connected with each other than previous generations, able to muster support for fundraising, personal crisises and social activities far more easily than ever. It is this aspect of social media fluency that marketing for millennials are keen to harness.
Social Media Marketing for Millennials
By the sheer ubiquity of sites such as SnapChat, Facebook, Twitter, Tumblr, Instagram and Buzzfeed, Millennials are far more influenced by their friends and social media channels than they are by mainstream media sources such as television, newspapers and radio. In order to stay relevant, a lot of heirloom brands are shifting their focus in order to capture this market, and so too should you.
You are well advised by any savvy digital marketing agency to pay attention to these platforms, and to spend time and energy creating unique, effective content aimed at this lucrative market. Ensure that your online marketing strategies include paying special attention to social media channels, mobile or wearable tech devices and the ever powerful Millennial market, otherwise you will get left behind as they continue to gain spending power and one day dominate the market.
On Monday, 20th June, it was revealed that the most infamous infidelity website in the world has been hacked. Founded in 2001, Ashley Madison has amassed millions of members from all around the world and is known for its controversial slogan, ‘Life is short. Have an affair.’ The hack is sensational for many reasons, however it is breach of privacy that will affect the future success of the website. Never mind the devastation of spouses finding out about extramarital affairs through leaked messages and photos, marketers are wondering will this hack affect Ashley Madison’s ambitions for an IPO?
How Ashley Madison became a digital marketing success
Hate it or love it, Ashley Madison is a brand that understood human psychology and became an online success. Here are 10 digital marketing lessons from the brand:
1.Digital marketing can define a brand’s persona
Ashley Madison is known to be controversial and used digital marketing to convey this message of the forbidden or flirtation with danger. There is nothing subtle about the brand’s approach in its content marketing or advertising material online.
2. USP can be communicated effectively using digital marketing
Ashley Madison promoted its USP (unique selling point) of clandestine, no strings attached affairs heavily in its content marketing. The privacy may have been breached recently but the brand always knew that its large database of like-minded members was a unique selling point. It was marketed as the largest dating website for married people in the world.
3.Video Marketing can increase conversion rate and brand awareness
When a television ad spot was rejected in 2009 during the Super Bowl, Ashley Madison’s video was put on YouTube where over 1.3 million people viewed it. With video marketing conversion rates outperforming all other digital marketing strategies, this is effective marketing for the brand.
4. Blogs are effective for content marketing
Ashley Madison has an informative blog about online dating that is both engaging and updated constantly. Blogs are effective in attracting new readers and in creating a persona for the brand. Their lighthearted, easy to read posts are good examples of content marketing for their targeted users.
5. Know your target customers
Ashley Madison knew its target users and directed its digital marketing at them. In the beginning, the brand targeted independent and upwardly mobile women who were looking for affairs. The brand used marketing to convince potential users-both men and women-to search for their partners online.
6. Unique marketing content is best created inhouse
In the beginning, Ashley Madison created their content marketing and advertisement in-house because no advertising agency understood their market well. The more unique the brand, the better the position they are in creating content for their own marketing. Marketing agencies can be outsourced for better distribution of the content.
7. Optimize conversions from the start
Acquiring customers was the one of the first things Ashley Madison looked at. They used targeted marketing and mass advertising to quickly convert leads into paying members of their website. A content strategy that optimized conversions should be the priority of every online business.
8. Customer data is used for optimizing marketing campaigns
Ashley Madison has collected many pieces of data about its customers and used this to improve their digital marketing campaigns. By analyzing the behavior of their customers, Ashley Madison was able to place advertisements at optimal times or intensify their marketing.
9. Consistency in digital marketing
The message communicated by Ashley Madison is harmonious across all of its digital marketing channels. This way, it was able to maintain a consistent brand persona that attracted/retained more customers.
10. Context informs the content marketing
Context provides the setting for Ashley Madison’s content marketing. The brand analyzes people’s behavior to serve up advertisements in the correct contexts: when they are browsing adult websites or looking for online dating sites. Marketing in the right context can increase conversion rates tenfold and that is what Ashley Madison has done.
Today, I want to blog about brand evangelists and how do you go about finding one. If we can put a face to the term ‘brand evangelist,’ then Guy Kawasaki and his brand evangelism for Apple and Canva comes to mind. The definition of an evangelist is a true fan, or a super die-hard fan who is preoccupied in spreading the word about your brand and sharing any messages with the mass population.
Having a handful of brand evangelists is much more important than having a hundred fans. This holds true for every brand. It is true that social media marketing can open up a much larger audience to share information about your brand. However, a brand evangelist can raise a brand much higher than it could with only fans and customers. An evangelist will talk about your brand and share message and information about your company and brands actively. The dedication and commitment of these super fans separates them customers. It is important for every brand to have evangelists. They will surely go that extra mile to talk about your brand and company. They will get active and engaged in the social media marketing campaign where reputation is everything.
How are the evangelists different from fans?
Although you may have a million fans, there are very less number of brand evangelists. They are always the minority in a crowd of fans and followers. You must pay special attention to them. Evangelists should be “cultivated and cultured.” They are the trendsetters and the thought leaders. Engage and involve them more than average fans and you will soon reap the results. They will inspire the average fans to do much more than what they are doing for a brand. They are not the people who are just sharing and spreading your message, but also play crucial roles in social media communities and target audience. They help a company to collaborate and brand well with the brand evangelists of other companies. Building networks with other companies and brands can help a company to get more engagement and exposure.
How do you make evangelists?
Making brand evangelists take a lot of effort and it may not be as easy as just putting your brand’s message straight to the public or target audience. Every company seeking brand evangelists should actually become a part of the targeted audiences’ communities. An evangelist will not just build a brand, but will also be the go-to source for company’s news and valuable updates.
This approach for creating evangelist will ensure that the brand will mean much more than merely the products that it represents. It is creating an image that your brand will stand for. The fans who can envision their own lifestyle in the way a brand creates an image around it, they are more likely to become brand evangelists.
Remember that having a few faithful and active evangelists is worth more than a thousand of ‘likes’ on Facebook. It might take some time for a brand to build a gem of an evangelist, but it’s worth the effort. It is creating an idea that the customers will relate to and what they will represent. If brand image creation is done properly through social media marketing, it can lead to loyal customers exuding your brand lifestyle.
Building a community is important for creating evangelists
There are different content sharing websites where the users can build communities. One of the popular sites is YouTube. Registered users can share videos and interesting streaming content. Thus, a community can be built around a brand. Users can generate a lot of content like this and can generate a lot of content on the site. You can call your fans and involve them in creating content relevant to your business and brands.
You can also build communities around contests and coupons. Users can contribute their ideas and contents to the site, which lets the fans contribute and be an important part of the community. You can distribute gift certificates and discount coupons to your customers. These are basic rewards that you can send to your fans, but that will cost nothing. You can also update the regular campaign and create posts about it. Responsive customers can help in popularizing the communities and groups, and thus help in the growth of the company. Turn your fan base into a community of evangelists. Let your fans do the advertising for you.
The challenge of convincing people
Finding or creating a list of evangelists is an important part of the marketing strategy of every company. However, not all the companies and businesses are having success in developing evangelists. There are companies that deal with predictable services. These companies deal with such ordinary products that there is nothing new or interesting to share or talk about. If your products and services are not satisfactory, it might be difficult for you to find and create evangelists.
Ways to develop valuable evangelists
There are many different strategies that the companies are adopting to increase their dedicated fan base. As discussed, creating a valuable fan base by creating online communities on various contents is important. In addition to that, you can take various measures like sponsoring events and making donations. Remember, your main aim should be to establish and develop your brand as a part of the lifestyle for the customers. Estimating and analyzing how a brand fits into the lives of the customers is one of the main tasks of an evangelist.
Professional Magento Ecommerce Website Design Service
Feature rich and open source, Magento is a popular ecommerce platform that offers everything an online retailer needs in order to grow their business. The flexibility and functionality of Magento platforms is ideal for any sized ecommerce business. At Alvomedia digital marketing agency, we understand that different sized businesses have different needs. We are able to offer a fully customized plan to suit everyone-from small to the larger enterprise client.
Ecommerce Website Design Process
The key to ecommerce website design success is working closely with what works best for your customers. User friendliness and a professional, trustworthy appearance are paramount to your online retail business. Our experienced website designers can follow your specifications and design a Magento ecommerce site that is highly appealing and ties in closely with your brand’s core values.
Perhaps the single most important indicator of success in web design is revenue. With a well designed Magento ecommerce website, you will be making more conversions and sales from your website visitors. A beautiful design alone will not be optimized for revenue, and this is what differentiates our ecommerce website design services from the others.
Ecommerce Website Design Project Management
Alvomedia takes a proactive approach to web design services and will work closely with clients to achieve objectives. We are a fast moving agency and will push a project forward with regular communication. There is no reason to delay your ecommerce website design once a project has been initiated.
Hosting and Support for website design
Alvomedia digital marketing agency uses a fully scalable hosting service suitable for any ecommerce business. Our hosting platform can grow with your business so there is no need to stress about support and maintenance. We will take care of that with the help of the Magento support team.
Ignorance is not bliss when you are operating a business in the digital space. As anyone familiar with organic search rankings will know, keeping your business on the top spot is no walk in the park. Firstly, there are updates in Google’s algorithms to be aware of; knowledge in SEO is a must for any online business to be visible. Secondly, there are competitors who would do anything to drag your SERP down to obscurity. Ethical competitors will seek to improve their own rankings through diligent SEO. Unethical competitors will use dirty tactics to get your website penalized: negative SEO is one way competitors can tarnish your online reputation. But are you aware of this?
Targeted by negative SEO
Every time Google makes changes to its search engine algorithms, website owners have to reassess their SEO strategy. For unethical business owners, this involves damaging other website’s rankings in order to improve their chances. Negative SEO involves building spammy, low quality links that would damage the online reputation of any site it is linked to. As a result, Google will penalize the website linked to the spammy backlinks, causing the rankings to fall. The penalized website will have to spend time and money to recover from the damages. Sometimes, the damages are so serious they become irreparable.
What does negative SEO look like?
Using Google Search Console (formerly Webmaster Tools), every business owner should keep an eye out for unnatural links to their website. The screen capture above shows an influx of unrelated links to a travel/hotels sector website. Unnatural and spammy backlinks to viagra related websites will cause Google to penalize the site.
Another way negative SEO is applied is through blog comments section. Website owners should look out for money keyword anchor text where a click will take the visitor to a low quality website unrelated to the linked blog website. The problem with anchor texts is that many are seen as manipulation by Google. Good SEO is all about the quality, and not the quantity of the links your website has. Link building has to be for relevant and high authority websites related to the website’s industry. It is therefore important, when hiring a professional SEO, to ask for a spreadsheet of the high authority websites linking in to your website.
Google penalties and website recovery
Google penalizes websites that falls foul of their guidelines. Spammy backlinks that are not removed in a timely manner will be crawled and alert Google to act. Unfortunately, many business owners realize this too late!
Prevention is better than cure so it is advisable to check your Google Search Console and use a link detox software to identify any negative SEO. When you decide to use the Google disavow function, make sure that your good links are safe. If in doubt, contact a marketing agency experienced in link removal.
Founded in 1977, lingerie brand Victoria’s Secret is now one of the most instantly recognizable apparel companies in the world. Despite intensifying competition in the lingerie market, Victoria’s Secret is a dominant force to be reckoned with. In December 2014 alone, the sales figure for the parent company was $2.2 billion, a record for the label.
Digital Marketing Lessons From A Luxury Lingerie Brand
The real secret to Victoria’s Secret’s success is a smart marketing strategy that focuses on conversions. Behind the super glamorous façade there are shrewd digital marketing minds to propel the brand to new heights of success. Here are the digital marketing lessons everyone can learn from Victoria’s Secret.
1. Social media marketing adds fuel to the brand
Victoria’s Secret is ubiquitous on the social media channels; Twitter, Instagram, YouTube and Facebook pages generate a lot of attention and furthers the brand reach for Victoria’s Secret. With 25 million likes on the official Facebook page, 670,000 YouTube subscribers and more than 7 million followers on Twitter, Victoria’s Secret is getting the right kind of attention. Instead of posting boring promotional content, Victoria’s Secret uses the appeal of their Angels and visual aesthetics to create compelling and informative content. Audiences can learn how to work out and go behind the scenes at the latest fashion shows.
2. Email marketing campaigns yields great ROI
Victoria’s Secret emails bring value to subscribers-exclusive coupons, sneak peek at new collections and members only shopping events are the perks of signing up. The key to retaining email subscribers is to provide something beneficial, and Victoria’s Secret understands this. Members are reluctant to unsubscribe for fear of missing out.
Compared to other methods of digital marketing, email marketing is still the most effective for return on investment. According to an EConsultancy survey, 68% of companies rated email marketing’s ROI as good to excellent. On average, companies attribute 23% of their sales to email marketing. If Victoria’s Secret’s focus on email marketing is anything to go by, it is essential for anyone’s online marketing strategy.
3. Choose a user friendly website design
Victoria’s Secret has a user friendly website with easy navigation and strategically placed call to action buttons. Despite the glamorous image of the brand, the website design is simple and intuitive to use.
4. Conversion optimized mobile marketing
Victoria’s Secret has mobile apps for Android, iPad, iPhone and the iPod. When it comes to boosting their mobiles sales, the lingerie brand uses many different ways to convert. Digitally enabled catalogs and interactive quizzes for mobile users to participate in are especially effective in converting leads into paying customers. After answering a mobile quizz about bras, the mobile user is directed to the stores in time for Valentines Day. Furthermore, there is a mobile chat feature that allows Pink Nation members to socialize with one another or have exclusive access to fashion shows.
5. Know your target audience and stick to it
Since the brand’s conception, Victoria’s Secret have always targeted attractive, affluent and fashion forward females as customers. The launch of a new sports range in 2014 has widened their appeal to health conscious customers as well. Despite a backlash from feminists and plus size models-most notably the Lane Bryant #I’mnoangel campaign, Victoria’s Secret never loses focus of who buys from them the most.
Email marketing is the most effective marketing strategy among all the types of digital marketing or online marketing. The reason is that most people have an email address that they check regularly. Businesses and individuals alike have email addresses, so it is easy to reach a large group of people through a single platform. In addition, you have complete authority over this medium. This gives email marketing an edge over the others. It is also an excellent source to enhance your inbound and outbound marketing.
How to build email lists that increase with time
For email marketing to work effectively, you need to have an email list that keeps on increasing with time. But how exactly do you achieve it? Here are some tips to build an evergreen email list.
1) Ask for subscription
Ask all the visitors for subscription. Do this on all the pages of your website. The call to action (CTA) to subscribe should be on an obvious and prominent location. This will act like a constant reminder for all the visitors and may prompt them to sign up. Pop-ups work great for this, but remember that a pleasant user experience means placing this in strategic places.
2) Integrate it with other platforms
Integrate the subscription tab with all the platforms you are using be it for content marketing or social media marketing. This will generate additional subscriptions. For Facebook, you can simply add a tab on your page while for other social media platforms you can share the link for a subscription through your posts and comments.
3) Keep it simple
Nobody likes to fill complicated forms so keep the procedure simple and straightforward. Ask for name and email only because that is the only bit of information you will be interested in initially. To know more about the person in order to send certain type of content you need to be patient. You can always extract this information later on. Right now, focus on adding contacts and the rest will follow.
4) Provide high-quality content
Ask yourself, why anyone would want to read what you are mailing him or her. This will let you design high-quality content that would be impossible to throw in the junk mail. Develop curiosity of your subscriber by mailing interesting and highly valuable and focused content. Studies show that you lose 22.5% of your email subscribers every year. This is one way to reduce this degradation. To make them more effective, a marketing agency can help make the content.
5) Encourage sharing
You can never have too many subscribers. Send along a link of the site and the subscription page with every mail. Ask your subscribers to share them with their contacts. This will also help increasing your email list, as people trust the advice of their friends and family over anyone else’s.
6) Offer something extra
In order to encourage people to subscribe to the email list you need to offer them something. It could be a free gift, premium features or some other free resource. This will give the potential subscribers more reason to join in. once they do you can always keep their attention through competitions, sales, and special discounts. This will keep your list of subscribers active. Moreover, you will gain valuable and dependable customers.
Creating useful online content is important for any company, whether they are a B2B, B2C or non-profit government organization. To get ahead in marketing, we are told to produce ever more content, in competition with the huge volume of content that is being generated online every minute. In our Q&A we will discuss with Nelson Fuhr, digital marketing consultant at Alvomedia, about the relevance of SEO for 2015 and how this can be integrated with content marketing.
Let’s Talk about SEO and Marketing for 2015 and beyond
Q: Is Content becoming more important than SEO?
A: We use SEO to find the content, so one cannot exist without the other. In recent years, marketers have become more focused on content because creating valuable content helps their customers. Customers want to be informed and guided along the sales transaction, hence the need for relevant, useful content. SEO is very important for that content to be found by the right customers. Without it, customers do not know just how good your content is.
Q: How is SEO still important for companies today?
A: SEO is really important for any integrated digital marketing plan. Everything ties in together-the SEO for great organic exposure and traffic, and the content to convert customers once they find your webpage. Organic ranking is crucial for getting traffic and more visitors to your website. The more people that visit your website, the higher the chance of conversions into paying customers. Without customers, there is no business essentially. Google algorithms for SEO take into account mobile responsiveness, loading time and relevant content nowadays. This is all to help make internet browsing better for the user. Every business would want their customers to have a better user experience on their website.
Q: What is black hat SEO?
A: Unethical SEO that will get you penalized by Google. This includes keyword stuffing, spam and purchased backlinks.
Q: What do you write for content, how much is enough?
A: Firstly, know what your brand is all about. What industry is it in and what problems does it solve for customers? You have to know about the mindset of your target audience: what do they want to know and how can you tell them the information to make them take notice. Content that helps, addresses a concern, give guidance, provide information are very good basis for content writing. How often you write depends on what you can schedule time for. Content writing eats up time quickly so you need to be disciplined and have a routine/set goals of how much to write a week.
Q: How does social media help SEO if at all?
A: Social media amplifies your SEO efforts. Tweets and shares on Facebook will improve your search engine rankings. For Google search engines, Google+ has an impact on page rankings. If you can only have one social media platform to leverage for rankings, choose Google+. Social media works because of the wide reach and engagement. I would recommend social media as a research tool for trending topics and concerns. Companies need to stay relevant and knowing what their customers are talking about is helpful. You can also uncover new keywords phrases and connect with influencers who can help with your brand awareness.
Q: What is your stance on link buying?
A: The money used on buying links can be used better elsewhere, such as writing a blog and creating valuable content. Link building is more expensive in the long run because of the maintenance costs in buying more. Google does not like backlinks that were bought, it could get your website penalized-too much risk.
Q:What takes the longest to do in SEO?
A: The most time consuming task in SEO is worth it in the long run. Link building
Q: When there are multiple versions of a page, have you seen a canonical link tag used successfully on the website?
A: Links suggested by the canonical tag do replace noncanonical links in a list. So canonical link element works fine in Google. Indexation decreases for noncanonical URLs and the canonical tags have an impact on Google sitelinks. This works for Google but not Yahoo or Bing at the moment. By using a canonical tag you are giving Google a hint which URLs should be indexed. In time, deindex your URL and redirect visitors using the 301 redirect.
Q: Things change so fast in the world of SEO. Is there a best way to do things?
A: The best way I can foresee for 2015 and beyond is to integrate SEO with what every other department is doing: content creation, social networking, front end design and UX. The reasoning behind this in my opinion is efficiency and effectiveness from collaboration. When SEO teams work in isolation, they do not know what is happening with content creation and website design. This was fine years ago, before Google rolled out new algorithms. In 2015, everyone has to take into account how responsive design and content works with SEO.
Q: Is SEO dead?
A: SEO will be around longer but not the way we know it. Google is changing algorithms constantly and for improved user experience. SEO professionals used to be technically competent but now they need to create high quality content to amplify the efforts. They also need to work with the website designers and bloggers so to speak.
Q: Does being first to the game give older online websites more advantage?
A: Older websites have many problems such as bugs and fixes. Their roadmaps require replatforming, taking up considerable time. In the meantime, new websites with search engine optimized pages can jump up the page rank pretty quickly. On the other hand, older websites have more inbound links built over the years. Whether those links work or not is another issue. Some of the linked websites may no longer exist; an SEO has to spend time cleaning it out.
Q: Are guest posts spam?
A: Many guest posts do not add value except for a link back to the poster’s website. Google sees some guest posting as spam and will penalize accordingly. There are high quality guest blogs that benefit the website where it is posted; it depends how the post is written.
Q: Is onsite SEO still relevant?
A: Onpage SEO is still important for meta titles, site architecture and menu navigation, internal linking, sitemaps and meta robot tags. It is there to help Google interpret the structure of the website. Creating onsite content involves pleasing the reader first and foremost.
Q: What tools for SEO would you recommend?
A: GetStat is a great ranking tool which allows you to monitor many terms for rankings. This is recommended for enterprise SEO where country level rankings and knowing the landscape of terms is important. The tagging feature for keywords lets you see where a drop in ranking is coming from. Screaming Frog is good for site crawling and Deep Crawl as well. Majestic SEO and SEMrush are great for off page analysis.
Q: What will Google do next?
A: Google will try to find the most relevant websites for their users. With the huge number of well optimized websites Google may overhaul their algorithms to rank the more authoritative ones higher. One of the changes I foresee happening is authorship. This means authoritative content from an online influencer. Becoming an online influencer takes time and authoritativeness is hard to manipulate. Links can carry heavier weight when coming from an authoritative author. Only time will tell!
Q: How can one stay on top of changes in SEO?
A: Subscribe to SEO industry website RSS feeds and join in the conversion on Twitter with other SEO experts. There’ll always be dissenting opinions about SEO and that’s good. Learn as you do SEO for your own website.