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How To Make Your SME More Secure In 2019

Tips To Make Your SME More Secure

The job of an SME building manager is both challenging and rewarding. The working hours are long, risks high, and responsibilities often relegated to a small workforce. One can argue that concerns about the security of equipment, building, and employees are not unlike concerns about the safety of a home and its residents. Here’s a list of ways SME owners and managers can increase safety for their property and business 24 hours a day, seven days a week.

Analyse business risks and company culture

The way you approach the building security and safety sends a message to both your employees and clients about what kind of company you want to become. Overhanging security cameras, remotely-activated doors, and mandatory ID cards might make your business look like a top-secret government installation. On the other hand, the total absence of any visible security measures might speak of a laid back approach to securing the company assets and workforce.

Appraise potential loss

Determining the level of physical and digital security that your company needs becomes easier if you apply a universal risk analysis formula R=PxC, where R stands for Risk, P for probability, and C for consequences. Take a look at all the security incidents your business has had in the past two years and estimate the potential loss or non-financial consequences associated with each threat. When the estimate is done, look for solutions that will eliminate or minimize the chances of each incident repeating. The measures should also reduce the impact and magnitude of the incident, as well as enhance the recovery measures.

Ensure absolute access control

Business owners and managers are constantly in motion, whether within the company limits or in the field. The latest technological achievements in access control systems allow them to control access remotely, using mobile devices like smartphones and tablets. Still when the high tech fails, and someone gets locked out, they still need an emergency response locksmith service to solve the problem. For example, if a scheduled delivery needs to be made via the main gate, using a remote technology a shift manager can grant temporary access to the premises and revoke it as soon as the goods are unloaded.

Focus on digital security

The increasing incidence of data breaches has raised digital security measures to a high priority level for every SME. One way of gaining customers’ trust is keeping their personal data, like name, address, and financial details safe from cyber-attack. For example, a gym that is open 24 hours a day can have automated security solutions that grant members with key cards access, while keeping unauthorised persons out. Even with no overnight staff, paying members who like to take advantage of extended working hours can exercise without worrying about their safety, while the owners know that their assets and patrons are protected even with no staff around.

Eliminate risks from inside

The security solutions you’re looking to implement shouldn’t be measured simply by their efficiency and cost, but also by their impact on your business culture. For example, if the assessment has identified employee theft as one of the highest risks, video surveillance coupled with 24/7 access control eliminates the need of additionally security valuable assets, which also saves time employees would waste signing them out from a specialised storage. By letting non-invasive technology do the ‘policing’, you’re keeping the atmosphere in the company relaxed and enabling yourself to keep any security breach a strictly technical issue.

While challenges that will test the security measures in your SME can never be completely eliminated, any security measure you implement becomes much more effective if you assess internal and external risks and evaluate potential consequences beforehand.

How to generate more leads with Instagram marketing channel

5 Must-Know Myths About Mobile App Development

5 Must-Know Myths About Mobile App Development Unraveled!

You may have probably heard that websites are used more than mobile apps. This sounds reasonable since there are over 1.6 billion active websites on the internet. (And the figure is rapidly increasing by the second).

But there are less than 5 million readily downloadable apps on major apps stores such as Google Play store and Apple App store.

If you look at the stat, it will make sense to assume that people MUST be using websites more that is why they are being created.

But the truth is, this isn’t accurate.It is nothing but a misguided sentiment since mobile apps are used more. This is one of many myths that plaques the mobile app development/Android, iOS industry for years.

In this post, you will explore 5 of such “logical sounding” myths that are in fact fallacies.

That being said, let’s delve right in. Here are 5 must-know myths about mobile app development/Android,ios unraveled.

1.Mobile app analytic data will provide ALL the information you need about your app performance.

Mobile app analytic is very useful no doubt. With it, you can grow user mobile engagement and retention, optimize mobile experience and track your cross-channel marketing initiatives.

In a nutshell, you can use it to measure and analyse data that are generated by mobile platforms and properties. But there are other functionalities you will need that it doesn’t provided.

For example, it is much better to look at the overall performance of your app – Locate complex engagements, Look for screen with minimal engagement, and so on.

2.Mobile app development is nothing but coding.

Many people are intimidated by coding. They think that mobile app development is all about writing complicated and boring codes.

This is also not true. Sure, you need to know how to use an enormous amount of syntacs but it is way more than that.

You need to comprehend UX, the architectural framework, cross-coding functionalities among others things. But it is not as complicated as it sounds.

3.Great ideas work like magic so you need nothing else.

All you need is to get it right with your mobile app development/Android, iOS devices.

It is a stroke of genius to come up with a very impressive concept that you can comfortably tagged ” A million dollar idea,” and basked in the concept that your brain is able to create something so smart. And you may think that it is all you need to replicate the success of Facebook. You can even droll on the thought of how fat your bank account is going to be, but the truth is, that is not nearly enough!

Why? There are plethora of other important things to consider. For example, provide answers to these questions: is the idea salable? What about feasibility or user-acceptability? It is difficult to find out that your big idea might wind up being mediocre concept!

How so? Heard about Google Wave? Do not be surprised if you have not heard of it before. This is because Google find it difficult to explain the concept of the app to prospects. It is interesting to know that what happened next is a sad story – eventually, the app was taken off the market.

So consider its usefulness, and put other factors into consideration before hopping in excitement that you have finally did it (after you did a great job with your mobile app development/Android, iOS devices.)

4.Effective marketing will burn a hole in your pocket.

Since the proliferation of digital devices, it is possible to opt-in for a cost-effective digital technology that has far-reaching capabilities.

Still, some worry about how expensive advertisement is, especially by small business.

First off, it depends on the type marketing campaign you want to do. TV and print media are usually more expensive than email marketing or content marketing. So it is advisable to go back to the drawing board and come up with effective marketing campaigns. And do not forget to include word of mouth action plan to the list.

5.Advertisement is overrated, especially if the mobile app concept is very impressive.

It is a universal fact that every business need to do marketing to attract customers, increase sales and compete better.

Also, the more money you spend on strategic advertisement, the more exposure you will get. You need many people to use your mobile app, right? So advertisement cannot be overrated plain and simple.

The first thing you will notice once you upload your apps on major app stores is that the download is not much unless you have done massive amount of promotion before its release date. Or your business is thriving and has created a massive amount of loyal followers or supporters. This is because people can’t download your apps if there has not seen it. And they cannot see it without the right kind of publicity.

That also said, avoid negative publicity at all cost. And make sure your mobile app development/Android, iOS devices is properly done.

There are a handful number of digital advertising channels to use to get the word out there. You could start with social media advertising, and then include the rest, such as email marketing, Search engine optimization, pay-per-click advertising,content marketing, affiliate marketing, and other digital channels.

In all, mobile app development/Android, iOS is a very broad field of study. And the mobile app market is growing exponentially. And more and more businesses are shifting their interest the it for the better. But, unfortunately, it is plagued by inaccurate misleading statements, 5 of which has be revealed in the article.


Author Bio:

Harnil Oza is a CEO of Hyperlink InfoSystem, a mobile app development company based in USA & India having a team of best app developers who deliver best mobile solutions mainly on Android and iOS platform and also listed as one of the top app development companies by leading research platform. He regularly contributes his knowledge on the leading blogging sites.

Tips to attract your target market now

How To Boost Business With Google Seller Ratings

Boost your business with Google Seller Ratings

The term Google Seller Ratings has been hovering around the online market landscape for quite some time now. Experienced marketers are well versed with the term. If one keeps close tabs on the latest market trends, then utilization of Google Seller Ratings is certainly one which is prevalent these days.

Earlier, Google Seller Ratings was considered merely an extension regularly utilized distinctly by internet business/retail sponsors. Of late, be that as it may, marketers in different ventures have been exploiting Google Seller Ratings and receiving the reward of enhanced conversion rates and hence, increases revenues.

What is Google Seller Rating all about?

Google Seller Ratings display online business ventures with high appraisals (above 3.5 stars) collected by Google from trustworthy sources. It’s a mechanized expansion that is determined by utilizing client surveys from sources that are reliable as per Google. The outcome is then shown within the content of the promotional message or advertisement.

Notwithstanding the star check, the rating incorporates the quantity of one of a kind audits and a qualifier, (for example, normal delivery duration) that is pertinent to the brand or firm in question. Google consequently chooses the qualifier, and in certain occurrences may decide not to show anything.

How can Google Seller Rating benefit your business?

Google Seller Ratings achieve quite a few things that are critical to high-performing promotional campaigns and eventually to your business –

First and foremost, they let purchasers realize that a business offers a trustworthy administration or a brilliant item. Secondly, they can significantly enhance a website’s CTR, in this way bringing down its expense per-click (CPC). Besides that, they can draw in increasingly qualified leads.

Why it is relevant?

To explain in detail, these days searchers who shop online, have grown in awareness. There is no dearth of options in terms of brand and products. So, an average online shopper does an in-depth groundwork before deciding on a specific product or brand.  And this decision is not solely based on their personal whim, but also on the previous clients’ reviews.

When your potential customers will see Google’s stamp of trustworthiness i.e. gold stars included in your advertisement, they will establish an instant bond of trust and purchase from your brand in the name of reliability as for the quality of products. Possibly, this expanded client faith will round up an increase in CTR and progressively qualified leads.

Many novice marketers remain confused with regard to the amount of an improvement in execution one can anticipate. So, to answer them, as per Google’s statistical reports, the presence of seller ratings in a content advertisement can expand CTR up to 10%.

Other options available

Professional online marketers are mindful that there are plenty of advertisement extensions to use and more are probably being tried for future use. Some of these options, which as of now are accessible, incorporate call-out extensions, area extensions, and application extensions. With such a significant number of alternatives, it can be a bit overwhelming to choose one. Nevertheless, you don’t need to fret as different extensions can appear in one go.

Effect and execution of all the options available will rely upon plenty of components including keyword type, the industry wherein you are publicizing, and how significant your extensions are to your intended potential customers.

Adding seller ratings

Last but not least, how to add seller rating to Adwords? To be honest, there are many sources online to gather reviews. And in all probability, you are even utilizing one of them. Yet, those reviews are of no value and won’t appear as star evaluations in Google Adwords, BingAds/Yahoo if it’s not authorized by Google. There are 32 websites that are authorized by Google and you can use one of them. Many experts advise you to install a third party app that will enable you to gather the highest number of genuine reviews and showcase them in AdWords campaigns.

To wrap it up…

Google seller ratings are greatly influential in making your ads emerge from the crowd of your competitors. Setting up and keeping up the stars on your Google Ads is a generally simple procedure. These ratings will probably increase your traffic inflow, and fortify your digital footprint. All that while lessening the cost per-click.

Alvomedia what are the GDPR tools you should know about?

GDPR Tools And Solutions You Didn’t Know

Technological Innovation: GDPR Tools and Solutions You Didn’t Know

For anyone looking to improve their scale and quality of business in the European Union, one challenge you might have is meeting the new General Data Protection Regulation (GDPR) requirements. It’s become a major part of the technological industry, and for anyone wishing to operate within or around the EU you must take decisive action.

What does GDPR mean?

GDPR is, as mentioned above, the new data protection regulation for EU citizens. Basically, it adds an extra layer of protection that will totally change how we handle, store, and use data. In the past years, data has been used as a form of free currency; we often trade our contact details and personal data in return for free access, discounts etc.

The result is, though, that most of us have ourselves plastered across the internet. We have no ability to know who has our data, why they have it, or what it is being used for. GDPR helps to add clarity to this very murky, confusing concept.

Why is GDPR necessary?

GDR is necessary because data regulation has become a major after-thought for a lot of people. It has become something we often do not care about, or think about with any clarity. GDPR, then, helps to put the power back in the hands of the people. Now, you decide what companies can store about you, what they can use that information for, and what they can utilise it with when it comes to the wider marketing campaign of their business.

Suffice to say, this is very important and should play a major role in the rebuilding and rejuvenation of your business in the long-term.

What Types of Data does the GDPR Protect?

GDPR will protect all forms of personal data. So, if you have any data on yourself that is stored on a website that you would rather it was not, you can have it removed. This includes things like personal data, payment data, contact details, addresses, usage data, and various other factors. Basically, any kind of metric that could be collected about you – your personal preferences, your usage of their website, your contact details – will no longer be kept in the same way.

Instead, you’ll be given total power over this once again. That should be very important to note, as many people are unaware of just how much power they now hold thanks to GDPR. If you wish to keep yourself free from data loss and unregulated usage, you should take a look at this easy to follow document. It should help you to understand how you can make sure you can get GDPR-compliant, and how you can ensure that data is being used in an ethical manner. According to Betipy, this includes data such as:

  • Your IP address, your location, or your cookies.
  • Any personal information relating to you i.e. name, address, ID numbers.
  • Information regarding your race, gender, sexual orientation and genetics.
  • Biometric and health-based information that could be used to identify you.

Alvomedia what is GDPR?

Top Five Free GDPR Solutions and Tools:

Complying with GDPR sure sounds expensive, but it does not have to be. With the following tools and solutions, you can sort out your GDPR compliance without having to spend a penny.


One of the best tools to look at is Ghostery. This has become very useful for many people, and it is a simple browser extension to install that works with most of the major web browsers. This will keep an eye on the use of your data, and it will ensure that you can have more control over ads and how they use your data.

Cookie Script

Another popular choice is that of Cookie Script; a very powerful tool for various reason. This is going to help with GDPR as it will make sure you comply with new EU cookie laws. This is very important, as it will help you to set up various design practices for data consent tracking that is going to be allowed within the realms of GDPR.

It’s great for making geo-targeted pop-ups, too, so that our EU-based clients can get the GDPR confirmation they require.

The Absolute Platform

The name implies it, but The Absolute Platform is a fine all-purpose GDPR compliance platform. It is one that we would recommend you check out; it’s got just about everything you need to ensure that you can secure every endpoint that is for your site.

This will help you to make sure that you are always going to meet GDPR compliance with this, helping you to deal with any non-compliance on-site and ensure everything is well structured to avoid any of the potential problems that you might have been expected. It’s great for handling risky data and ensuring your site is going to match up perfectly with modern GDPR regulation.


CNIL has become another good option for a lot of reasons, not least the fact that it is so easy to use. It’s a French data protection authority that has been put together to help make sure you can preserve data privacy as best as possible. It’s also very much useful for making sure you are fully GDPR compliant

If you worry that your website or enterprise might not fully comply with GDPR, then you should look to use this. It will give you all the help and information that you need to confirm that you are on the right track.

Out of all the options to consider, though, ECOMPLY might e one of the best. This is a great tool for assessing your business to ensure that you are fully GDPR compliant. It offers step-by-step assistance in making sure you can break free from making costly mistakes, whilst empowering your business with all manner of useful tools to ensure you are going to meet GDPR without having to get any legal bodies involved.

It’s also got some great project management and workflow tools, making sure that you can easily stay GDPR ready and generally more productive as a business.

What should you choose white hat or black hat SEO?

Tips To Protect Your Marketing Strategy

4 Tips for Protecting Your Marketing Strategy

Developing a cohesive and effective marketing strategy is one of the primary goals for any business focused on long-term growth and sustainability. With an unprecedented number of marketing channels and options for brands to consider, developing a multi-faceted set of campaigns that reach precise individuals and highly-targeted audiences is easier – and cheaper – than ever.

However, rival competitors and natural forces alike both conspire to harm your business and its marketing potential. Being prepared for these worst-case scenarios can reduce – or outright eliminate – the risk of falling victim to one of these ordeals.

As such, let’s look at four tips that can help safeguard your business marketing strategy and ensure that it continues to deliver results for years to come.

Always Safeguard Your Data

Throughout various marketing efforts, trial and error is bound to help you discover what works and what doesn’t. From strategies that pay off to those that flop, gathering data on clients, customers and audiences is the key to informing future decisions. One wrong move or mishap and your data could be lost forever.

Ensuring that all marketing data and analytics is secured and guaranteed will ensure your marketing efforts remain viable in perpetuity. Data backup solutions like Secure Data Recovery can guarantee your business marketing data will always be both protected and available as needed.

Draft Up Contracts, Agreements and NDAs

It’s practically impossible to draft up and deploy marketing strategies without informing multiple people, both inside and outside of your business. Whether you are dealing with employees, contractors or firms, how this data is handled, stored and used can impact your company much more than you might realize.

This is why so many businesses use a combination of contracts and agreements to ensure this data isn’t duplicated or distributed to others. By doing so, you can ensure that there is recourse for any unauthorized use of your marketing strategies by others (which is invaluable when dealing with competitors).

Focus on Brand Protection

In today’s digital world, it can be all too easy for imposters, competitors and other nefarious entities to sabotage the progress your business has made with audiences. Particularly on platforms such as social media, anybody can begin misusing logos and other brand-specific elements to malign your brand or otherwise pose as something they’re not – keeping an eye on this is crucial.

Brand protection strategies can help quickly uncover any authorized use of your branding online – which directly impacts your marketing strategy. In order to keep your reputation as pristine and accurate as possible, catching any would-be imposters or enemies quickly is essential.

Be Proactive Online

Your marketing strategies are only as effective as the impressions they make. Particularly with online campaigns, negative comments and other off-putting feedback can quickly derail a paid social media ad campaign or a quick search engine query by a consumer seeking reviews on your business.

By being proactive in this regard – through the use of targeted advertising in SERPs where criticism may appear, and proactive responses by the brand on negative social media comments – you can mitigate much of the damage that your marketing campaign would otherwise incur.

With so much to safeguard and consider regarding any marketing strategy, knowing how to act is crucial. These four tips can help protect your marketing strategy in a variety of ways and ensure long-term stability for both your efforts and your business.

Are there differences between SEO and internet marketing?

Why Android Is Great For On-Demand App Development

7 Unmistakable Reasons to Choose Android for On-demand App Development

Android app market more than a year ago left behind iOS in terms of volume, traction and user engagement. As statistics published by Statista revealed, android users have now 2.1 million apps to make their choice against 1.8 million apps of iOS App Store. Naturally, the large share of any app segment now belongs to the Android marketplace, and on-demand apps are no different in this regard.

For some years, there has been a boom in the on-demand app economy. From the likes of car sharing apps such as Uber, Ola, Lyft, etc., we have many successful food-ordering apps across the globe. From daily groceries to custom wearable to luxury car rental, all on-demand services are available now through dedicated mobile apps. For most of these apps, Android remains to be the preferred platform.

Here through the length of this post, we are going to explain the key reasons that made Android the preferred platform for building on-demand apps.

Android Enjoys Highest Market Share in the App Market

As we mentioned already in the beginning, Android app market offers the largest share of available apps cutting across the segments and niches. Apart from the so-called numbers, the Android app market also outgrows iOS in terms of demographic presence. Android apps enjoy a more comprehensive presence across the globe connecting remotest parts, ethnicities, nationalities and regions.

Moreover, Android also enjoys the highest market share in the two most leading mobile economies and populous countries in the world, respectively India and China. Android apps have a considerable number of users in all parts of the world, ranging from the developed European nations to Latin American countries to all parts of Asia and Pacific islands. Though iOS has a bigger presence in the US, Canada and Australia, you can find a large Android user audience in these countries as well.

Developer-friendly Play Store Policy

We all are aware of the strict and stringent iOS App Store policy, which is responsible for rejection of too many apps across the niches in every year. In comparison, Android Play Store offers a more lenient and developer-friendly approval policy that strikes a nice balance between quality control regulations and flexibility for the developers. This is why app developers always find it relatively easier to build and publish apps for the Play Store app market.

Google has never been too stringent and harsh with its Play Store guidelines. Moreover, as for publishing the app and make it live, the app marketers experience it as a much quicker option compared to the iOS App Store. This is why any new business that wants to see its business flourish with a new on-demand app can quickly build an Android app and take the untapped opportunity. While time to market is a crucial aspect for app success, faster approval of Play Store makes it easier for new startups and developers at large.

Less Registration Cost

On-demand apps mostly flourish through new business ideas or when the existing businesses try to take on the opportunity of connecting the audience through mobile apps. Naturally, budget constraints always make such startups and new app ideas to opt for low-cost development. The $25/year registration fee of Play Store in this respect comes as a winner against a hefty $99/year registration fee of the iOS App Store.

Easier and Better Customization Options

If you look at the buzzing and thriving on-demand app economy based on numerous door-step services, you can easily see how every app is trying to win the competition through better user experience. Moreover, meeting the latest feature and design trends is also a crucial factor to be appealing to the mobile audience who tends to be mostly millennials to middle-aged professionals.

Android as a platform allows you to customize with more ease, and as a platform, it is less demanding in terms of expertise and skills. This is why the broader and easier scope of custom design and development with Android apps is a winner against complexity-ridden and expertise-demanding iOS apps. Moreover, easier integration of Google account and data stored in Google apps help both developers and users to get in sync instantly.

Google Assistant

It is powered by the world’s leading search engine Google Assistant as the voice assistant enjoys unmatched access to user data compared to any other voice assistants that are in the market. This is why Google Assistant is regarded as the most versatile and powerful smart voice assistant in the digital universe. On-demand apps built and released for Play Store can easily get the power of data-driven insights of Google Assistant to address user needs more contextually. From answering customer queries in a more customized manner to prescribing more custom suggestions to users, Android apps can get a lot of smart advantages, thanks to integrated Google Assistant.

Superior Data Storage

A massive data storage offered as completely free is an excellent advantage for opting to Android. When launching your app on Play Store, you always enjoy a 15GB free storage with your Google Drive account. Apart from this, you can always opt for additional cloud storage with Google. As on-demand apps normally need to deal with a lot of customer data all through the day, they need bigger storage capacity. This is exactly where Google Play Store fits in as an option.

Multiple Language Support

Most of the on-demand apps are targeted towards the end users and customers. For this B2C model of business, app communication must accommodate multiple languages. This is where Android comes as an automatic choice as it provides support for as many as 100 different languages compared to only support for 34 languages offered by iOS.


Did we miss any other reason to choose Android for your on-demand app? Maybe, a few of them are still left out. But even the reasons mentioned above clearly explain why Android deserves to be the first preference as a platform for all new on-demand apps.

Author Bio:

Juned Ghanchi is a co-founder and CMO at IndianAppDevelopers, a mobile development company which offers to hire app developers India for mobile solutions. Juned has 10 years of experience in online marketing, especially in the tech sector.

Can you use Instagram for SEO marketing?

Tips To Become Instagram Famous

Planning To Be Instagram Famous? Tips To Help You In This Venture

Instagram is always known to have encouraged its users to just follow another one and then liking the photos. These two actions are mainly causing the users to be famous within this said community. In case, you have been striking out on this path of IG fame, then you should not fret anymore. You can always try to be IG famous by just refining the account, developing one community and then moving forward to tell a story with the help of your photos. Developing an IG platform is no joke and it takes a lot of hard work and dedicated services to gather the finest response in this regard. Now you can able to do so as the online sessions have multiple ways, ready to make you Instagram famous in no time.

Get to develop your IG platform first:

You better choose one IG name, which is noted to be catchy and easily made recognizable at the same time. For that, you need to consider the content type that you are willing to share with he said the world. After that, you have to choose a name designed to embody the theme well. Having that promising IG name is the one reflecting the personality is one great way to attract followers, willing to share the interest level.

  • In case, you are finding it hard to pick up one name for the IG account, then you might want to try out the name generator for a change.
  • On the other hand, if you want you can always use underscores and some of the other symbols when asked for. These are great ways to just improve the IG name by just making it quite easier for you to read.
  • But, it is always mandatory for you to try and keep the symbols to just 1 or 2. So, you can use some other symbols, which are easier for you to search by name.

After you are done with the selection of your IG name, next stop is to upload one artful profile photo. For that, you might want to have one creative photo of yourself and not of any other object. It will help people to have a face over the name you have selected. In case, you want to be quite famous, you should not just mind putting a few of the personal things right on IG.

Time for your IG theme:

Choosing the name and picture of the IG profile is not the end of the story. You have o be thorough about the theme you are planning to portray through your account now. To learn about that, it is mandatory to log online at Blastup and get some help instantly in this regard for sure. For the theme, you better consider one fascination, hobby or even a desired aesthetic.

  • After that, your main aim is to keep the IG content within the said theme. Make sure to add engaging information about the theme to profile page and always be sure to post nothing but relevant captions while uploading new videos and photos.
  • For example, if you are a food lover then try focusing on the food-related images. Then similarly, if you are a fashion-centric person, on the other hand, then you can focus more on the styles, colors, and trends.
  • Do you think you are into a celebrity at this moment like Beyonce or Shakira? If so, then make sure that your IG profile is all about that person. You might further come across new fans of that celebrity and then turn to make a community of its own.
  • Sometimes, you might love to role play. During that case, IG is a perfect place to work on that. Role play seems to be a major character and you can join some of the other role-playing communities, once you have come across them.

When you are through with the theme, next stop is to develop one niche market. For that, you have to think of sharing what option which the other world is not thinking about right now. Keeping the IG account unique will definitely ensure that the followers are here to stick around. It means they are not going to move to any other IG account to find content like yours, as the ones you are posting are completely unique.

Time to know about the IG filters:

Once you are through with the content, next are the videos and images. Here, you have no other option but to be rather creative. For that, learning about the IG filters beforehand is the only way to prove the level of creativity you have. Trying to become a pro by just taking various photos and then using filters is the first step towards success. You will come across so many filters, which can easily enhance the dim lighting and can further increase the current depth of some selected colors.

  • You have to make sure to preview the photo you have clicked on multiple available filters before you end up selecting one. Don’t follow others as you get to be unique in this regard.
  • Having some of the uniform colors and effects on most of the photos is always a perfect way to develop one major aesthetic over here.
  • Moreover, ending up using way too many different forms of filters can often make the profile look too tacky.
  • Some of the IG users might choose to not use filters at all. it is one of their greatest tactics to highlight the natural beauty associated with the photos they have clicked for now and willing to post. You can share that notion as well.

If you want, you can easily use one separate photo editing app. These built-in filters might be cool but limited to some extent. So, with the help of these additional apps, you can end up getting more depth to the content. You can try installing one well-reviewed photo editor from the app store and then breathe some new life right into the feed.


Instagram is a great social platform to gain followers and conversions for your brand. It is one of the most visual inbound marketing methods out there; follow the tips above to start leveraging your Instagram account.

Author Bio

Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.

Copywriting tips for SEO

The Value Of Proofreading In Content Marketing

Never Undervalue the Importance of Proofreading in Content Marketing

One of the most emphasized segments of achieving high-quality content is proofreading. There is not a writer in the world who hasn’t advocated for proofreading in content creation. No one will respond to a content which doesn’t consist of appropriate language, wording, and style.

If you still have doubts, continue reading and find out why is proofreading an essential element of content marketing.

Proper Structure

Well-organized content is what sells better and proofreading is a way to achieve proper structure.

Everything needs to be addressed from paragraph settings, line spacing, headings and subheadings to sentence structure. A well-structured text appeals to the readers’ visual senses and proofreading enables that.

Content Clarity

Without the proper use of punctuation and spelling, you won’t be able to leave an impression on the readers.

“One of the biggest mistakes one can make in content marketing is to underestimate the importance of proofreading. Even the seemingly less relevant elements such as punctuation can completely alter the point of the content,” says Julian Hendley, a content marketing manager for BestWritersCanada.

A clear and readable text asks for paying extra attention to spelling and punctuation. We all know the famous example:

Let us eat kids. Vs. Let us eat, kids.

Just one punctuation sign can change the whole concept.

Better Style

The main goal of content marketing is to get people to take action and you can’t make that happen without the corresponding way of addressing them.

Proofreading is there to help you to check if the style of writing you used will have an impact on the target audience. It will also show whether you used the style consistently throughout the text.

Brenda Meiser, a content editor for FlyWriting and TheEssayTyper gives the following advice when it comes to proofreading the style of the content:


  • Use active voice rather than passive
  • Don’t use jargon
  • Be straightforward
  • Use shorter sentences
  • Pay attention to the choice of wording



How can people take your content to be credible and reliable if it is full of typos and grammatical mistakes?

Proofreading can be your closest confidant when it comes to creating an error-free text. Not to mention that misspelled keywords can hurt your search rankings.

You can’t present your content as authoritative and expect people to have a positive reaction if they are constantly distracted by typos and the wrong use of grammar.

You can also use online tools such as Grammarly, Top Australia Writers, and Ginger, to double-check your content.


If you are including any type of hard information, fact-checking is an incredibly important step of proofreading.

People can take for granted that publishing inaccurate research data can actually result in legal issues. Not to mention that it will present your company as unreliable.

By fact-checking all hard facts used in an article, you can avoid any complications such as wide-spread errors throughout the content.

No matter if you are writing about everyday situations or industry-specific themes if you used any facts in your article they need to be checked for credibility.


These facts have a clear message about why proofreading is imperative in the content marketing strategy. Any business endeavor asks for clear and readable communication.

Without high-quality content, your content marketing strategy will never be able to have a positive effect. Proofreading is certainly one of the most important steps which will get you to the desired result.

About the author: Samantha Brannon is a blogger and freelance writer. She is also the content editor at 99homeworkhelp and BestUKWriters. Samantha loves self-education and rock music. You can connect with her via Twitter.

6 best and powerful seo and management tools for effective social media

8 Effective Types Of Social Media Advertising In 2019

The 8 Most Effective Types of Social Media Advertising in 2019

3.48 billion people own at least one social media profile out of which 366 million started using it just last year. Users spend an average of 2.5 hours on social media and message every day. 90% of brands use social media as a platform for advertising and connecting with their consumers. If you are starting a business, a social media presence is a must. However, wading through all the chaotic mess of ways to advertise on these platforms while ensuring a good return on investment can be a challenging task. This article features a list of the most effective ways of inbound marketing on social media as well as the trends that you should pay attention to.

  1. Choosing the right platform

All major social media platforms offer advertising options and pricing. One of the first steps you take is to pick and choose the right social media platforms that are the most beneficial to your business. The following factors should determine your decision

  • Customer base

The infographic below shows the number of users on the most popular social media platforms that offer advertising services. While most businesses have profiles on Facebook, Instagram, Youtube, Twitter, and Snapchat, if your budget is tight, choosing the most effective platform can take you a long way. Choose your platform not just based on the number of active users but also on the target audience. Keep in mind the following facts about the platforms before making up your mind,

  • 85% of the users on Facebook live outside of the US and Canada
  • Facebook consists of 56% males and 44% of females whose average age ranges between 18 to 34.
  • Twitter’s demographic majority consists of users between the age of 18 and 29
  • 40 million students and freshers are active users on LinkedIn whereas 61% of the demographic lie in the 30-64 age bracket.
  • Instagram has a majority demographic of youngsters and Pinterest has a higher population of females.

Budget and pricing

Depending on your budget, choose only the platforms that contain demographics that match your target customer base. The pricing options for all these platforms are available on their websites.

  • Setting up a business profile

Set up a business profile on the platform you choose, create a unique and interactive feed, get real followers and reach out to your customers. Be accessible, active and prompt with your profile for better results.

  1. Photo advertisements

Facebook offers photo advertisements along with 125 characters of text, a headline, and a link description. This allows you to feature your product, its use, and a link to your website to promote business. You can create and customize your photo advertisement through the Facebook Business Manager.

Similarly, Instagram also provides photo advertisements. These look the same as regular Instagram posts except that they have the word “Sponsored” at the top right of the post. Instagram also allows you to add a call to action button below the post to redirect interested users to your website.

  1. Video advertisements

Facebook allows you to promote video content ranging from short mobile-based video to up to 240 minutes long videos for the desktop. Shorter videos have much higher completion rates and hence you should stick to the same. Use compelling visuals and audio to increase the likelihood of completion. Instagram also lets you post videos as sponsored content and promotes this among your targeted audience. Advertisements with motion are more likely to perform well than picture ads.

Ideas for video ads could include video-based learning about the products you offer, the usage scenarios or the benefits offered by the product.

  1. Stories

Stories have become extremely commonplace on various social media platforms such as Instagram, Facebook, and Snapchat. All of these platforms offer advertising services in the form of stories. Instagram stories can feature an image or video content up to 120 seconds in between user stories. These advertisements also feature an easy to use “call to action” button to visit the relevant websites. Using interactive stickers like the poll sticker is more likely to engage the audience and decrease the cost per click on your advertisements.

Snapchat also offers story advertising that allows you to post anywhere between 3 to 20 snaps showcasing your product.

  1. Carousel advertisements

Carousel advertisements refer to those where you can swipe through multiple images to view an entire collection. Both Facebook and Instagram support this feature allowing up to 10 images or videos in one advertisement. Carousel ads are beneficial as you can show a wider variety of products or a step by step process in one advertisement and hence increase the chances of a user clicking on your ad.

Similar to photo and video ads, these advertisements are shown under the “Sponsored” feature. When creating carousel advertisement designs, make sure to have them visually similar to each other.

  1. Twitter Ad campaigns

Twitter advertisements promote website clicks and engagement of users around your tweets. Twitter ad campaigns are those where you set up a campaign tweet and Twitter promotes this tweet to your targeted audience. There are two options for promotion of tweets – one is a basic plan that allows you to promote the first few tweets to a selected audience per day and the second is to choose which tweets you want to promote manually.

  1. Sponsored InMail

LinkedIn offers sponsored InMail which is a form of direct advertising. Targeted users get advertisements in their personal inbox under the title of “Sponsored”. These ads are only sent to active users on LinkedIn and are hence much more effective than mass emails. Users are more likely to click on text-based ads if their word count is 500 or lesser. The top call to actions used in InMail include “try”, “free” and “apply”

  1. Youtube Advertisements

Youtube advertisements are videos that are played before or after content a user chooses to watch. You require a Google AdWords account to create and publish Youtube advertisements. There are three kinds of formats of video advertisements,

  • TrueView – Automatically played before, after or during a video. Users have the option of skipping the ad after five seconds.
  • Bumper – Appear at the end of a video, are unskippable and have a maximum duration of six seconds.
  • Non Skippable – Played before or during long videos. Users do not have the option of skipping these videos and the maximum duration is 20 seconds.

Social media advertisements are a great way of spreading awareness and promoting your products to a wide and varied audience. A few of the business results of social media advertising are as follows,

  • A typical Facebook user from America clicks on an average of 8 ads per month.
  • Twitter promoted ads with videos save 50%on the cost per engagement.
  • 42% of millennials and 50% of Generation Z consider social media to be the best sourceof advertisements.
  • Social media advertising revenue is at around 51.3 billion USD and is forecasted to grow at 10.5% annually.
  • 76% of US consumershave purchased a product they found through social media advertising.

No other medium of advertising has the same potential of reaching the masses as social media currently does. So start designing your advertisements today!


Author’s Bio:

Harold is a passionate writer. He enjoys writing about the latest trends all around the globe. Through his writing, he hopes to influence as many people as possible to help build a beautiful world.

What is the meaning of contextualization in digital marketing?

How Critical Thinking Made Me A Rich Entrepreneur

How Critical Thinking Helped Me To Grow Millions?

The best job in the world isn’t in becoming a financial advisor, lawyer or even a medical doctor. The best job is in being your own boss.

And the good thing about being an entrepreneur is that you are not constrained by the degree you obtained in school, your age, influence, etc.

But too many people are unaware of that fact.

The thing I enjoy the most about being an entrepreneur is the sense of freedom and creativity it gives me. I get to create things out of nothing and watch them develop into something big.

I wouldn’t trade it for anything else.

That being said, starting your own business and turning it into a profitable venture isn’t easy by any stretch; even an internet-based business.

It took me very many sleepless nights, unflinching dedication, hard work and a couple of disappointing moments.

All these while, one thing that has contributed to my success the most is critical thinking.

I developed an optimistic mindset

You need to equip yourself with a core set of abilities, but developing an optimistic mindset is perhaps the key to unlocking your path as a successful entrepreneur.

According to a 2016 study by the University of Oklahoma, during tumultuous economic times, entrepreneurs relied more on optimism than market data, and it concluded that “collective entrepreneurial optimism is more important in predicting startups and growth”.

What this means is that intuition can be just as effective a strategy in business, even up to 90% of the time.

One of my most favorite books of all-time is Think and Grow Rich by Napoleon Hills. The first chapter of the book basically taught me the importance of self-belief as a nitty-gritty to having a successful business.

Of course, experience does play a role in helping businesses grow, but as a new entrepreneur, you learn to teach yourself the basic skills and believe that your ‘gut feeling’ can be the right decision.

The Harvard Business School report on entrepreneurs’ behavior versus non-entrepreneurs better buttresses my point. Now, the analysts compared an equally motivated team of business founders and non-founders and measured them on a scale of 11 skill sets.

The result showed that the major differences between entrepreneurs and non-entrepreneurs lied not in their skills, but in attitudes.

And it makes a ton of sense.

As an entrepreneur, I have had to create my own vision and learned to come to terms with uncertainty.

As I take all the risks, funded my own new ideas, and all I focus my energy on keeping myself motivated.

I devised a method to solve problems

Nothing good comes easy is an understatement, and you’d find that out if you decide to become an entrepreneur.

If you are just starting out, chances are, you will have to handle most or all of the work yourself. From admin to inbound marketing, you learn to wear many hats.

In fact, the first couple of steps you take as a new entrepreneur will likely bother around solving problems and believe me, there is no shortage of it.

The truth is that problems come in different forms, so there is no ‘almighty formula’ to make them go away.

In fact, scientists say that you need to experience problems to boost your entrepreneurial thinking, and they tell us how to scale through. Or try learning it from Jack Canfield on how to keep churning it even during the most difficult times.

1.     Define your purpose

You have probably asked yourself this question many times, whether consciously or unconsciously.

This is where you ask yourself what your end goal is.

In my case, I believed that growing my business would equate more money, and so my big question was about how to scale my business.

2.     Research

Remember, I earlier said that you will be on your own when you are just starting a business, and so you have to learn to do things yourself?

Well, it begins here.

Unless you are extremely lucky, no one is going to come to you with tips on how to better your business, but thankfully, everything you need is out there.

All you have to do is find them.

I joined a network of like-minded entrepreneurs to grow my network. Luckily, i met persons who had crossed the obstacle i was battling with.

3.     Form a hypothesis

You need a working theory that will help tackle your business problem.

The thing with hypothesis, though, is that you are not always certain that it’s going to be the silver bullet you’ve been looking for, which is where the next step comes in.

4.     Experiment

Since you are not so sure about your theory, try it out, but with more than one variable.

In marketing, it is called splitting test or A/B test.

All you have to do is show your prospects different variants of what you are trying to sell, and see which ones drive more conversions.

I use this method when I want to try out web fonts and landing pages.

5.     Analyze your results and decide

After your experiment, all that is left is to look at the figures to see which method to adopt.

It’s a no brainer.

I learned to allow myself time to think

I used to beat myself any time I was falling short of creative ideas, until i found this study by MIT.

According to them, entrepreneurs do think differently from other people, and while this might take more time, it also makes them come up with more creative and logical ideas.

Think about it:

It can’t be a coincidence that both Microsoft and Facebook were founded in January, a time when students had a lot of free time on their hands, and it corresponds to Harvard’s conviction that free time births innovations.

In my experience, most of my illustrious ideas came only after I disconnected from everything else, and zoned off in thoughts.

Final words

Critical thinking means analyzing your agenda and thought-process, and of others as well.

It has been directly or indirectly responsible for my success as an entrepreneur so far.

If you were to take away all of the tools that I have in business, sales, and marketing, but leave me with just one thing, without hesitation I will choose the ability to think.

The art of creating wealth is an intellectual sport, so at the end of the day, it doesn’t necessarily matter how smart you are or the tools at your disposal, but the ability to think critically.


Roberto Garvin –

I am Roberto, co-founder of Mofluid. It is absolutely amazing to see how technology continues to evolve, from email to browsers, search engines, mobile, AI and now blockchain. I am fortunate to witness it all. Really excited to see what’s next.

Twitter – @mofluid

Facebook – @mofluid