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13 Misconceptions About Mobile Application Development

13 Common Misconceptions About The Mobile Application Development

One of the most influential features that have been increasing the growth of smartphones is the significant contribution by the app developers that are leading to an increase the smartness of smartphones.

Hence, without any doubt, one can count technology as one of the leading pillars of any evolving business.

Also, according to various surveys, it is found out that around 66% of the smaller startups believe that creating a startup without the use of wireless technology seems to be a pretty impossible task to achieve.

Hence, on the one hand, the new companies have started appreciating the values of mobile app development to make their business a developing venture, certain misconceptions regarding the same seem to be laying a bad impact on their growth and development of their businesses.

Due to these myths prevailing amongst them, the companies are not only coming up with unfavorable results but also cannot generate the projected Return on Investment(ROI).

And thus, to help you understand these mistakes and work on them, we have come up with a list of fourteen major myths that should be clarified before developing your new app.

(1) All you have to do is develop an app

We have come across various companies that are of the opinion that all they have to do is to build an app and that’s it. Hence, this attitude normally prevails that the mobile applications sell themselves, as long as they are well built and come up with high functionality.

Well, this is only partially correct. One should understand the fact that developing an application is just the beginning. An app would not just be getting hits by placing it in the play store.

Proper marketing of your mobile application can only help it stand out from the rest. Thus, proper marketing would make the world aware of the existence of your application and embark its presence in the play store.

By this way, you can bridge the gap between your application and the targeted audience and gradually generate a significant amount of revenue from the same.

(2) Presuming the mobile application designing an easy task!

Developing a good quality mobile application design requires a good deal of effort, expertise and time.

Just because a mobile application seems to be smaller than the desktop application, it simply does not mean that it is less expensive and comparatively less complicated to develop.

Certain applications, such as gaming applications, demand rich graphics and comparatively more time for conceptualization and development.

(3) A Mobile website is not required if you have a native app

Most of the time a user might need an application program which has been built for use on a particular device or platform.

Native applications are supposed to be installed from the application store( Google Play or Apple’s App Store).2

Their development has been made specifically for a single platform and can be taken full advantage of various device features such as the camera.

(4) Why would a small business not need an app?

Is your business missing out the essentials to create a rapidly growing marketing platform? The scenario today is such that many businesses seem to be pretty unsure of coming up with an application for themselves.

Well, they should understand that to be ahead in the competition, the businesses must look forward towards the mobile application development.

This is going to help them reach out to their marketing goals faster and at a high success rate.

(5) With consumers becoming mobile, there is nothing much to be achieved

Mobile these days is being taken as the major medium of choice for everything, be it browsing, researching or even shopping.

Businesses need to be aware of what the consumers would be wanting and how the companies would make mobile development the major priority to reach the customers.

The mobile and the Mobile developments have necessarily become important for various organizations.

A long-term comprehensive strategy for mobiles is required for the additional projects associated with mobiles.

Hence, it is high time that the businesses must plan a strategy that is long-term to support the building of applications that would allow a better experience for the users and also enhances mobile excellence.

Certainly, the myths prevailing about the mobile applications create issues for many organizations.

As we know, the business apps would take a long time to generate profitable results and the ultimate key to this (coming up with a required mobile platform) is to develop the code and also the backend services that would result in the integration of speed.

(6) Settling up for iOS is sufficient

Of course, one cannot deny the fact that a single platform surely cannot fulfill all your development needs.

Certainly, the most important factor to decide the right launching platform for your application is your set of targeted audience.

For example, if your aim is to target the mass market, the application has to be built for both Android and iOS.

(7) Shifting towards getting as many installs as possible!

One can simply not deny the fact that most of the app marketers would focus on the quantity rather than the quality.

A large number of businesses try to drive away a large number of installs as quickly as possible.

Also, it is considered that with such a kind of approach, you might add up the volume, but many of the users might turn out to be of poor quality when this set of approach is taken and hence it cannot help adding anything to the business.

(8) Observing and Analysing the user’s pattern

What can be an easy way to enhance the growth and productivity of your app:

The user pattern differs from user to user.

So, in order to develop the productivity level, one may need to analyze and keep an eye on your user’s pattern and his behavior, that is his way of going through the app.

A perfectly planned application that duly noted down the amount of the active users of your application can significantly mark the growth and the progress ratio of your mobile application.

(9) Comparing the new ideas with the pre-existing one is not a good idea from the developer’s point of view

One of the major challenges of developing a new mobile application is good maintenance of exclusivity and switching the customer loyalty of the existing applications.

Hence, the developers must strive to recognize the niche opportunities and also deliver effective and highly efficient business solutions.

(10) Any app when submitted to the app store gets approved

The app store is often a neglected aspect of native mobile application development.

Many of them assume that if the app is submitted to the app store, it surely is going to get approved.

However, people should understand the fact that any application will be approved no matter what is totally wrong.

It is in fact not that easy too. You might not be aware of the fact but the app store can add a major roadblock to your company’s mobile application.

(11) Uniqueness is the Central Idea to Mobile Application Development

An idea can only be called unique if no one else has ever thought about it. But then, also the chances of people finding it also turns out to below.

Well, your idea may turn out to be unique but if it doesn’t work out it is of no use and cannot lead any success.

According to a Cornell University research paper, the more unique an idea is, the chances of people identifying them also turns out to below.

Thus, a unique idea must also be surrounded by a mastermind who knows how to turn an idea into a well conquering plan.

(12 ) Failure of apps to store data in Legacy Systems

The Enterprise organizations have made huge investments in various systems such as ERP, Enterprise Resource Planning.

But, as it turns out to be, now they are more interested in developing various mobile apps which are seamless in connecting with various other technologies.

Various backend systems such as Oracle, My SQL and SAP cannot be easily accessed through mobile.

This, in turn, can lead to shutting down the development process or make the mobile applications difficult to use.

(13) Entire details of the Mobile App Development must be discussed

Customers might hesitate to contact various mobile app development companies because they might feel the need of keeping total transparency over various details.

Whereas, the programmers might have a creative mind and can surely bridge the gap for various aspects of mobile application development.

If the customers unhesitantly discuss out the basic requirements and the business goals, that is all their aims and aspirations, the company can come up with applications having better results.

As per the research carried on 100 different mobile app development company in India, around 67% of the companies that had complete details for their client’s projects ended up giving better results.

Thus, if all the misconceptions and myths are cleared, then nothing turns out to be more important than developing an application for one’s business.

 

Author Bio

Aakash Soni is the operational head at Auxano Global Services, leading mobile app development company headquartered in India. His insightful approach and futuristic vision are proven to be fruitful for the clients. Aakash is also known for his energy, which brings motivation for the team and the clients. With a vast experience in Sales, he has established himself as a highly focused product strategist, and even he mastered the mechanism of advanced technologies to help businesses. Bring value addition to your business now, hire dedicated app developers, and see your business thrive.

 

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How Much Does It Cost To Create An App?

How Much Does It Cost to Create an App for iOS or Android Platform?

Nowadays, mobile apps are the new representation of any businesses that really appeals the users around the world towards the business. Using mobile apps for any business can boost the number of existing users as well as potential users.

When people can find your business using their smartphones from anyplace of the world, this can be a genuine showcase of the business. You’ve spent lots of time with the experts and developers of mobile apps or several mobile app development firms for the whole cost that rubs off on you.

Yes, you might be heard about the success of the android app or ios app development. But, the question is:

  • What mobile App development is?
  • Or how much can it be helpful for your business?

Approximately 60% of the companies didn’t have any idea about it. Before releasing your mobile app, you should know about the procedure for effective mobile app development.

Android app development is an essential process and mobile app developers should hold excellent knowledge and skills that help in seamless development of your business application.

But, if you are not familiar with the codes and technological language, then you can hire the best mobile app developers to create your brilliant app. Before choosing any developer or app development agency to create your app, you should ask the quota or cost to create your app.

Breakdown of Android app development cost is an essential part for any businesses whether it’s a medium-size business, higher scale organizations or startups.

You ought not to take risks on the quality when talking about the quality or stability of your app. There are lots of calculators that you can get online to calculate the cost of your mobile app.

You should keep the following factors in mind while you go for the development of your mobile app.

  • What sort of mobile application you want (Business or Personal)
  • Which Mobile App Platform You Want Your App to be developed? IOS or Android
  • How much screens your app needs
  • What kind of features and functionalities you wish to import in your app
  • What are the design terms for your app?
  • Who is your target audience?
  • Here are a few things that mobile app development firms should ask you while providing the cost of your app.
  • How many designers or developers will assign to create your android app?
  • How many resources of the organization will be utilized?
  • Any additional hardware or infrastructure needed for the development of your mobile app
  • Estimating all the factors, the android application development firm computes the cost of the app development.

Native Apps:

Highly established apps that offer great user experience on Android and IOS platforms frequently cost a lot than regular applications. As the app developers work separately, so the cost becomes high.

Native applications certainly cost higher than simply as the app development platforms that you are choosing for the app growth. On average the android app cost can be in range of 15-40 thousand USD.

The cost can be varied as per the features, requirements, and functionalities you want in your app. You can get in touch with one of the best mobile app development firms for the actual cost.

Cross Platforms Apps:

This is an ideal platform to get huge audiences at low down cost. The cost of maintenance for these platforms can be lower in comparison to other app development platforms like –

  1. Experts are simply accessible with CSS, HTML5, or JavaScript.
  2. The similar code can run on various platforms, for example, IOS and Android.

Advanced Apps: These apps are extremely complex as it involves real-time synchronizations, third-party service, animations, and integration also.

Not all the organizations are claiming for the best mobile app development service, you have to choose the ideal one for your business app. Professionals can direct you about the AR & VR apps that are performing well in the market.

When having a great app idea, you only have two alternatives. You can hire a reputed mobile app development agency or work with a dedicated freelancer who can transform your vision into reality.

Android app Development Firm costs a lot than a freelance app developer. Hiring a trustworthy app development company offers you additional benefits to your business.

Working with the reputed organization, you will get several good ideas that can help your app to reach success.

Let’s distinguish few benefits of hiring the dedicated mobile app development organization.

You will get everything under one roof. A professional company has a devoted team of experts with highly qualified knowledge and skills to give you valuable solutions. They will give you creative and inventive solutions to all your needs.

Working with the well-known company benefits you in giving the regular updates of your app through Skype or other communication platforms.

But, working with a freelance developer, you will get your final app and there is no guarantee that it can be hit in the market. Whereas working with the firm, you will get to know what is going on in your app and what challenges the team is facing.

 

Conclusion

So, these are the perfect approach for the app that you are seeking. If you want to know the exact cost to create your android or ios mobile app, you need to consult with a company with all your requirements.

 

Author Bio

Anshul Sharma is a Co-Founder & CEO of a leading Mobile App Development Company “Fluper”. Being a passionate tech enthusiast, He loves to share information related to Android and iOS app development. He believes, knowledge makes you intelligent, and intelligence drives success.

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The Importance Of ORM In 2019

Why Online Reputation Management is important in 2019

Even a few years ago your company was fine with a simple website, email address, and a valid phone for the customer support. Now, with each day, consumers are becoming techier, and their tech habits have already gone multichannel. As a natural course of action, the inbound marketing channels have had to adopt the trend accordingly.

When the reputation of your brand is concerned, it’s your responsibility to manage all the different profiles and properties that range from websites, micro-sites to various social networking platforms. Online Reputation Management has become an inevitable part of all the new age organizations.

The importance of online reputation study

From the above statistics based on the Local Consumer Review Survey conducted by BrightLocal, we have found some crucial facts-

More than 80% of the consumers put their faith in online reviews

Having a good number of positive reviews makes more than 70% consumer trust in a local or online business.

These days almost 90% of people read and trust online reviews.

50% of the consumers blindly rely on businesses that have at least four stars ratings.

Based on a survey done Clutch, we can see the fact that 100 out of 224 digital marketers put their time and financial resources for building a good Online Reputation Management for the success of their business.

42% of all the significant enterprise mobility solutions monitor their ORM regularly.

More than 80% of the consumers check the reviews on social media platforms to get an idea about a product or service before purchasing.

An organization can expect to experience almost 25% growth in sales by investing in their Online Reputation Management.

So, now you must know the nine crucial reasons why you need to focus on Online Reputation Management for your local or online business-

  1.    Acquire New Clients or Customers For Your Business:

When it comes to maintaining the right image for your brand, social media discussions, Press Releases, Reviews, Forums can have a substantial impact on the overall image of your brand.

By taking active participation in reputation management, you can reach new people and turn them into your potential clients or customers.

  1.    Your Brand’s Online Reputation Directly Affects The Buying Decision Of Your Customers:

When it comes to influencing the buying decision of a consumer, your online reputation score plays a pivotal role. Even a few days ago, consumers used to believe the word of mouth of your brand’s advertisement but, things have changed now. These days consumers highly rely on online reviews when it comes to purchasing anything online.

  1.    Gives You A Chance To Make Things Right:

There’s no reason to cry over the negative feedback provided by your consumers. Instead, you can use it positively for your business. How? Use the negative feedback to know the areas of your service or product that you need to improve. Try to build a healthy conversation with your customers and offer them improved products or service. This approach would not only turn the negative feedback into positive ones, but at the same time, it helps you improve the quality of your service or product.

  1.    Helps You In Retaining Loyal Consumers:

When you are engaging with the conversation about your brand online, you have a fair chance to make your present customers or clients feel delighted. Whether someone is talking about your business positively or negatively, ORM always gives you the room to improve the relationship with your consumers and provide a positive boost to your brand’s image.

  1.    Word Of Mouth Plays A Major Role:

No wonder social media platforms are the ideal examples of how words of the month can build or kill the image of the smaller brands. The ORM ratings depend entirely on the customers as everyone has a different perspective. But, if your customers write their experience with your organization, it can affect your brand’s image in a meaningful manner. This is the reason why most of the consumer-oriented businesses focus on getting positively written reviews from their consumers.

  1.    Keeps Your Brands Away From Social Media Crisis:

By closely monitoring your online reputation and focusing on anything with a negative emotion of your customers, you can stay away from the potential crisis in the future.

With the constant evolvement of Social Media, it’s not uncommon for a casual complaint to go viral. This is the reason why if anything is posted negative about your business or service, you should be the first one to find it.

  1.    Online Reputation Remains Forever:

You are what people say you are.  You may not live for the next 100 years, but it’s your reputation which is going to live for long. If a customer has said something wrong or harmful about your business, it’s going to be there for a long time for sure until you make an effort to change it or overrule it. This is precisely where ORM comes into the action. Establishing a sound ORM system helps you build a healthy relationship with the consumers and change his/her negative feedback by providing a better quality of service or product.

  1.    Establishes Good Relationship With Publishers and Influencers:

Some of the people discussing your brand may indeed have a broad audience and significant influence. By engaging with such people, you would be able to cultivate a great PR opportunity.

 

Wrapping Up:

Always remember one thing that online content circulates rapidly. This is the exact reason; as an online business owner, you must be aware of what’s being said about your business online. Establishing the right Online Reputation Management approach will always help you to know what consumers are saying about your activity on different social platforms and keep them happy by catering to their needs in a proper manner.

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7 Reasons Why Your Business Needs Data Processing Services

7 Reasons Why Your Business Needs Data Processing Services

Businesses have become data-dependent, and their dependency continues to grow every day. It’s used on every level to make crucial decisions. Before the emergence of the internet, data was collected manually by making phone calls and talking with customers face-to-face, and so big businesses had a significant advantage. However, now everyone has access to the same customer data, so even small businesses can tap into its power. Gathering data pertaining to your target market has never been easier! The real challenge comes from sorting through a large amount of data to find the metrics that matter to your business. That means businesses are in desperate need of data processing services.

The point is that data has always been important, but today we see so much of it available that it’s overwhelming older systems. What’s even more surprising is that even though there is more data available, it’s much more affordable to develop systems to analyze it. Older systems will need to have some of their data entry outsourced to get physical records into digital format. Others need systems that can collect and monitor social media insights. Whatever the case, every business under the sun benefits from data processing services.

CRM data

Here are the top 7 reasons why that’s true.

Information will Always be Valuable

There is a dollar sign attached to information, so businesses must take this into account when looking at the expenses associated with data management. Marketing is built around having the right data and the ability to analyze it properly. There will always be value in having quick access to this information. The ROI for marketing campaigns that incorporate data analytics is so high that it almost always offsets the costs associated with data processing.

Data Improves Overall Efficiency

This goes together with the fact that data is valuable. The ability to improve the overall efficiency of everyday business processes gives companies a unique opportunity to lower their overhead costs. They essentially reduce wasted money and time, therefore helping in opening up more of the budget to growth. In fact, bad decisions are one of the biggest money wasters in business, so having access to high-quality data will help eliminate this issue.

It Ensures that Your Business is Compliant

Certain regulations require businesses to hold onto information like finances, contracts, and other legal documents for a specific period. This is to prevent scandals and protect the interests of consumers. Today, these regulations are still in place, but we continue to shift further into the digital age, we’ll see many governing bodies allow these records to be stored digitally so long as they are protected. However, there must still be an audit trail in place to prevent tampering. Data processing services ensure that your business is being compliant and proves that you are taking the appropriate steps to follow all regulations.

Data Helps Protect your Business Interests

Data management also helps businesses protect their interests because executives are forced to make important decisions every day. They need access to as much data as possible in order to make the most optimal choices. Having data in digital format protects a business moving forward. No one can predict how long you’ll be in business, so having these records in an easily retrievable format is highly useful. Even a record that’s a decade old might have importance at some point. Who knows?

My point is that data processing services are going to protect the overall well-being of a company because it ensures that you’re prepared for anything.

Information is Instantly Available

One of the biggest advantages of using data processing services and developing analytical tools is that it can process data almost instantly. Having data on-demand provides a huge benefit to businesses because they can stay ahead of trends and audit their current strategies. The fast-paced nature of business today has created a necessity for staying ahead of the game. Companies must be able to make quick adjustments to their strategies in order to keep up. Managing data has never been more important, so processes like auditing, litigation, and strategic planning have become essential.

Keep Up with Technological Advancements

Times are constantly changing, so it’s important for businesses to keep up with technology as it advances. We know that paper records are a thing of the past, so companies need data entry services to convert them to digital format. We also know that gathering and processing new data keeps us ahead of trends. However, it’s easy to forget that technology is changing so rapidly that what works now might not be optimal in five years. That’s one of the biggest reasons why large companies bring in outside experts to inspect their data management systems annually to ensure they are still up-to-date.

Having Access to Data Provides a Competitive Advantage

Even small businesses have access to the same data as their larger competition, so it has essentially leveled the playing field a bit. In the past, large corporations were the only ones with the resources to gather and process this data, so they kept it a secret. However, the internet has provided a means in which everyone can gather the same information.

Most industries have established competitors, so it’s important that small businesses identify them and then find ways to keep up. The solution is through data processing services. Leveraging data-driven strategies allows small businesses to create innovative strategies that cater to laser-focused niches.

Continue to Use Data to Make Better Decisions

Even freelancers have access to large amounts of data, and many of these one-person businesses take full advantage of it. We see YouTubers create channels that bring in millions of viewers. They do this by taking a data-centric approach. If one person can use data so efficiently, then small businesses should be able to leverage it in their digital marketing as they continue to grow.

Decisions are now powered by data. Decision-makers have found that having access to high-quality data puts them in a better position to make the best decisions moving forward.

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Big Data And Your Digital Strategy

How Big Data Can Help Your Digital Strategy

Digital marketing is a diverse field that requires carefully vetted strategies to build and grow your online brand. However, with recent leaps in technology, digital marketing is becoming less dependent on human decisions. This is where big data steps in. Big data refers to the study and implementation of big, complex datasets instead of human intuition and experience. These complex datasets help in generating insights that can be used to make better business decisions and develop high-end strategies that predict future prospects. This directly compliments the quality of different digital marketing practices and how they affect the end consumer.

With the increase in the number of outputs and new diversity customer characteristics, companies now need to process a massive volume of structured and unstructured data to start marketing campaigns. This data is cannot be processed through traditional software techniques and database systems.

Since many marketers use Google Analytics and similar data tools to track their website’s progress, they will understand the imperative of big data for the betterment of their digital marketing efforts. In this article, we will share 3 ways how the big data can help marketers in getting the better of Google, design better products and create targeted content.

Building Responsive Marketing Campaigns

Big data is a key determinant in finding relevant information about customers, learn their core needs and then use it to develop content that is rich and informative. So to understand how it works, you must study its chain of procedures. For example, cookies collect information about customer behaviors from websites. These applications use customers consent to collect information and generate personalized, processable data.

Compared to aggregative advertising techniques that were popularly used in the past, campaigns that use big data are more effective, and accurate. The best thing about big data when designing a marketing campaign is that it eliminates the guesswork out of the process. Marketers can use that effort in building buyer personas, determining different purchase patterns, identifying customer behaviors, predicting upcoming trends, and how they tend to influence them in the future. This will improve targeted campaigns and develop several KPIs that could be vital to a business future strategy. For example, big data can help identify demographics within a target segment. It can be conclusive from big data that middle-aged women are more likely to respond to emails, engage in bargains and use coupons. This can be a major breakthrough from the sales point of view.

Although big data is a great solution for improving digital marketing campaigns, it cannot work all by itself. To make it work at its best spectrum, you must use analytical tools so the data you get derived valuable conclusions. This gives online brands the actionable insight they need to make informed decisions in an efficient manner. A good analytical tool makes unstructured data easily accessible such as cloud storage, log files, social media data, emails, and websites. Moreover, it should able to effectively perform attribution tracking, funnels and third-party testing, real-time analytics, and different integration tasks.

Developing More Effective Pricing Decisions

In most companies, the conventional approach for pricing products and services involves core factors such as product cost, perceived value, competitor pricing and demand of the product. While this traditional approach has worked well for many companies so far, big data offers a lot more than just profit margins. With big data, you can easily increase the sales volume of your products simply by adding other key factors also play a part in the purchase decisions. This allows brands to build more vibrant pricing strategies that take into account all factors that influence a buying decision. This can include data from completed deals, performance-based data, incentives, and other metrics. Big data is all about lock and key performance, especially in B2B sectors where every product/service requires a unique pricing approach for digital marketing.

However, there is also plenty of data that often gets sidelined during pricing decisions. This has a major role to play in big data. General economic information and customer preferences are equally important in big data as any other information. The goal is to use this unstructured data and derive valuable insights. In a typical marketing stratagem, it may have to consider any special products the customer has frequently purchased, their disposal income, what is the affordability threshold of that customer segment, and macroeconomic indicators such as GDP, exchange rate, inflation rate, and interest rate of the country/region. This will not only engender precision, but stimulate the automation phase since the processes will start to become less reliant on assistance.

Showing Individualized Content to Visitors

Another major leverage big data will give online marketers is the ability to serve customized content to their target audience by tapping into their knowledge base and identifying the ideal type of content to engage every visitor differently. A great example is Netflix that uses AI and big data to give its visitors individualized recommendations from the shows and movies they watch. 80% of what is watched on Netflix is due to AI recommended. The same concept can be applied when designing your website. You can search and examine the pattern of each visitor, from the time they spent on a particular page, to the number of clicks they made when interacting with your website. Using the browsing history, you can show them content relevant to their actions.

This is quite similar to search engines. When you enter a query from a different location, the results that return are based on those geographic preferences. Just as that, your website will function differently to a person who has different needs and preferences. While customized content is slowly entering the mainstream, there is still a lot of work that still needs to be done on it. Many online brands struggle in providing a personalized experience to customers’ due to development constraints. Others fear security concerns. However, it’s a growing domain of digital marketing that will soon meet perfection.

Final Takeaway

Big data has been the subject to a lot of attention recently, not just as an effective tool for digital marketers, but as a key to future efficiency, AI development and automation. With its ability to process massive amounts of complex datasets and advanced information, traditional systems are gradually becoming obsolete. While many organizations have started integrating big data into their digital marketing models, many have yet to follow.

 

Author Bio

Mirza Irfan is a Lead Writer at FME Extensions. He has a passion for helping people find innovative solutions in online marketing and has written numerous blogs on science, technology, digital marketing and business strategy. A writer by day and a reader by night, you can find him on LinkedIn.

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How To Make Your SME More Secure In 2019

Tips To Make Your SME More Secure

The job of an SME building manager is both challenging and rewarding. The working hours are long, risks high, and responsibilities often relegated to a small workforce. One can argue that concerns about the security of equipment, building, and employees are not unlike concerns about the safety of a home and its residents. Here’s a list of ways SME owners and managers can increase safety for their property and business 24 hours a day, seven days a week.

Analyse business risks and company culture

The way you approach the building security and safety sends a message to both your employees and clients about what kind of company you want to become. Overhanging security cameras, remotely-activated doors, and mandatory ID cards might make your business look like a top-secret government installation. On the other hand, the total absence of any visible security measures might speak of a laid back approach to securing the company assets and workforce.

Appraise potential loss

Determining the level of physical and digital security that your company needs becomes easier if you apply a universal risk analysis formula R=PxC, where R stands for Risk, P for probability, and C for consequences. Take a look at all the security incidents your business has had in the past two years and estimate the potential loss or non-financial consequences associated with each threat. When the estimate is done, look for solutions that will eliminate or minimize the chances of each incident repeating. The measures should also reduce the impact and magnitude of the incident, as well as enhance the recovery measures.

Ensure absolute access control

Business owners and managers are constantly in motion, whether within the company limits or in the field. The latest technological achievements in access control systems allow them to control access remotely, using mobile devices like smartphones and tablets. Still when the high tech fails, and someone gets locked out, they still need an emergency response locksmith service to solve the problem. For example, if a scheduled delivery needs to be made via the main gate, using a remote technology a shift manager can grant temporary access to the premises and revoke it as soon as the goods are unloaded.

Focus on digital security

The increasing incidence of data breaches has raised digital security measures to a high priority level for every SME. One way of gaining customers’ trust is keeping their personal data, like name, address, and financial details safe from cyber-attack. For example, a gym that is open 24 hours a day can have automated security solutions that grant members with key cards access, while keeping unauthorised persons out. Even with no overnight staff, paying members who like to take advantage of extended working hours can exercise without worrying about their safety, while the owners know that their assets and patrons are protected even with no staff around.

Eliminate risks from inside

The security solutions you’re looking to implement shouldn’t be measured simply by their efficiency and cost, but also by their impact on your business culture. For example, if the assessment has identified employee theft as one of the highest risks, video surveillance coupled with 24/7 access control eliminates the need of additionally security valuable assets, which also saves time employees would waste signing them out from a specialised storage. By letting non-invasive technology do the ‘policing’, you’re keeping the atmosphere in the company relaxed and enabling yourself to keep any security breach a strictly technical issue.

While challenges that will test the security measures in your SME can never be completely eliminated, any security measure you implement becomes much more effective if you assess internal and external risks and evaluate potential consequences beforehand.

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5 Must-Know Myths About Mobile App Development

5 Must-Know Myths About Mobile App Development Unraveled!

You may have probably heard that websites are used more than mobile apps. This sounds reasonable since there are over 1.6 billion active websites on the internet. (And the figure is rapidly increasing by the second).

But there are less than 5 million readily downloadable apps on major apps stores such as Google Play store and Apple App store.

If you look at the stat, it will make sense to assume that people MUST be using websites more that is why they are being created.

But the truth is, this isn’t accurate.It is nothing but a misguided sentiment since mobile apps are used more. This is one of many myths that plaques the mobile app development/Android, iOS industry for years.

In this post, you will explore 5 of such “logical sounding” myths that are in fact fallacies.

That being said, let’s delve right in. Here are 5 must-know myths about mobile app development/Android,ios unraveled.

1.Mobile app analytic data will provide ALL the information you need about your app performance.

Mobile app analytic is very useful no doubt. With it, you can grow user mobile engagement and retention, optimize mobile experience and track your cross-channel marketing initiatives.

In a nutshell, you can use it to measure and analyse data that are generated by mobile platforms and properties. But there are other functionalities you will need that it doesn’t provided.

For example, it is much better to look at the overall performance of your app – Locate complex engagements, Look for screen with minimal engagement, and so on.

2.Mobile app development is nothing but coding.

Many people are intimidated by coding. They think that mobile app development is all about writing complicated and boring codes.

This is also not true. Sure, you need to know how to use an enormous amount of syntacs but it is way more than that.

You need to comprehend UX, the architectural framework, cross-coding functionalities among others things. But it is not as complicated as it sounds.

3.Great ideas work like magic so you need nothing else.

All you need is to get it right with your mobile app development/Android, iOS devices.

It is a stroke of genius to come up with a very impressive concept that you can comfortably tagged ” A million dollar idea,” and basked in the concept that your brain is able to create something so smart. And you may think that it is all you need to replicate the success of Facebook. You can even droll on the thought of how fat your bank account is going to be, but the truth is, that is not nearly enough!

Why? There are plethora of other important things to consider. For example, provide answers to these questions: is the idea salable? What about feasibility or user-acceptability? It is difficult to find out that your big idea might wind up being mediocre concept!

How so? Heard about Google Wave? Do not be surprised if you have not heard of it before. This is because Google find it difficult to explain the concept of the app to prospects. It is interesting to know that what happened next is a sad story – eventually, the app was taken off the market.

So consider its usefulness, and put other factors into consideration before hopping in excitement that you have finally did it (after you did a great job with your mobile app development/Android, iOS devices.)

4.Effective marketing will burn a hole in your pocket.

Since the proliferation of digital devices, it is possible to opt-in for a cost-effective digital technology that has far-reaching capabilities.

Still, some worry about how expensive advertisement is, especially by small business.

First off, it depends on the type marketing campaign you want to do. TV and print media are usually more expensive than email marketing or content marketing. So it is advisable to go back to the drawing board and come up with effective marketing campaigns. And do not forget to include word of mouth action plan to the list.

5.Advertisement is overrated, especially if the mobile app concept is very impressive.

It is a universal fact that every business need to do marketing to attract customers, increase sales and compete better.

Also, the more money you spend on strategic advertisement, the more exposure you will get. You need many people to use your mobile app, right? So advertisement cannot be overrated plain and simple.

The first thing you will notice once you upload your apps on major app stores is that the download is not much unless you have done massive amount of promotion before its release date. Or your business is thriving and has created a massive amount of loyal followers or supporters. This is because people can’t download your apps if there has not seen it. And they cannot see it without the right kind of publicity.

That also said, avoid negative publicity at all cost. And make sure your mobile app development/Android, iOS devices is properly done.

There are a handful number of digital advertising channels to use to get the word out there. You could start with social media advertising, and then include the rest, such as email marketing, Search engine optimization, pay-per-click advertising,content marketing, affiliate marketing, and other digital channels.

In all, mobile app development/Android, iOS is a very broad field of study. And the mobile app market is growing exponentially. And more and more businesses are shifting their interest the it for the better. But, unfortunately, it is plagued by inaccurate misleading statements, 5 of which has be revealed in the article.

 

Author Bio:

Harnil Oza is a CEO of Hyperlink InfoSystem, a mobile app development company based in USA & India having a team of best app developers who deliver best mobile solutions mainly on Android and iOS platform and also listed as one of the top app development companies by leading research platform. He regularly contributes his knowledge on the leading blogging sites.

Tips to attract your target market now

How To Boost Business With Google Seller Ratings

Boost your business with Google Seller Ratings

The term Google Seller Ratings has been hovering around the online market landscape for quite some time now. Experienced marketers are well versed with the term. If one keeps close tabs on the latest market trends, then utilization of Google Seller Ratings is certainly one which is prevalent these days.

Earlier, Google Seller Ratings was considered merely an extension regularly utilized distinctly by internet business/retail sponsors. Of late, be that as it may, marketers in different ventures have been exploiting Google Seller Ratings and receiving the reward of enhanced conversion rates and hence, increases revenues.

What is Google Seller Rating all about?

Google Seller Ratings display online business ventures with high appraisals (above 3.5 stars) collected by Google from trustworthy sources. It’s a mechanized expansion that is determined by utilizing client surveys from sources that are reliable as per Google. The outcome is then shown within the content of the promotional message or advertisement.

Notwithstanding the star check, the rating incorporates the quantity of one of a kind audits and a qualifier, (for example, normal delivery duration) that is pertinent to the brand or firm in question. Google consequently chooses the qualifier, and in certain occurrences may decide not to show anything.

How can Google Seller Rating benefit your business?

Google Seller Ratings achieve quite a few things that are critical to high-performing promotional campaigns and eventually to your business –

First and foremost, they let purchasers realize that a business offers a trustworthy administration or a brilliant item. Secondly, they can significantly enhance a website’s CTR, in this way bringing down its expense per-click (CPC). Besides that, they can draw in increasingly qualified leads.

Why it is relevant?

To explain in detail, these days searchers who shop online, have grown in awareness. There is no dearth of options in terms of brand and products. So, an average online shopper does an in-depth groundwork before deciding on a specific product or brand.  And this decision is not solely based on their personal whim, but also on the previous clients’ reviews.

When your potential customers will see Google’s stamp of trustworthiness i.e. gold stars included in your advertisement, they will establish an instant bond of trust and purchase from your brand in the name of reliability as for the quality of products. Possibly, this expanded client faith will round up an increase in CTR and progressively qualified leads.

Many novice marketers remain confused with regard to the amount of an improvement in execution one can anticipate. So, to answer them, as per Google’s statistical reports, the presence of seller ratings in a content advertisement can expand CTR up to 10%.

Other options available

Professional online marketers are mindful that there are plenty of advertisement extensions to use and more are probably being tried for future use. Some of these options, which as of now are accessible, incorporate call-out extensions, area extensions, and application extensions. With such a significant number of alternatives, it can be a bit overwhelming to choose one. Nevertheless, you don’t need to fret as different extensions can appear in one go.

Effect and execution of all the options available will rely upon plenty of components including keyword type, the industry wherein you are publicizing, and how significant your extensions are to your intended potential customers.

Adding seller ratings

Last but not least, how to add seller rating to Adwords? To be honest, there are many sources online to gather reviews. And in all probability, you are even utilizing one of them. Yet, those reviews are of no value and won’t appear as star evaluations in Google Adwords, BingAds/Yahoo if it’s not authorized by Google. There are 32 websites that are authorized by Google and you can use one of them. Many experts advise you to install a third party app that will enable you to gather the highest number of genuine reviews and showcase them in AdWords campaigns.

To wrap it up…

Google seller ratings are greatly influential in making your ads emerge from the crowd of your competitors. Setting up and keeping up the stars on your Google Ads is a generally simple procedure. These ratings will probably increase your traffic inflow, and fortify your digital footprint. All that while lessening the cost per-click.

Alvomedia what are the GDPR tools you should know about?

GDPR Tools And Solutions You Didn’t Know

Technological Innovation: GDPR Tools and Solutions You Didn’t Know

For anyone looking to improve their scale and quality of business in the European Union, one challenge you might have is meeting the new General Data Protection Regulation (GDPR) requirements. It’s become a major part of the technological industry, and for anyone wishing to operate within or around the EU you must take decisive action.

What does GDPR mean?

GDPR is, as mentioned above, the new data protection regulation for EU citizens. Basically, it adds an extra layer of protection that will totally change how we handle, store, and use data. In the past years, data has been used as a form of free currency; we often trade our contact details and personal data in return for free access, discounts etc.

The result is, though, that most of us have ourselves plastered across the internet. We have no ability to know who has our data, why they have it, or what it is being used for. GDPR helps to add clarity to this very murky, confusing concept.

Why is GDPR necessary?

GDR is necessary because data regulation has become a major after-thought for a lot of people. It has become something we often do not care about, or think about with any clarity. GDPR, then, helps to put the power back in the hands of the people. Now, you decide what companies can store about you, what they can use that information for, and what they can utilise it with when it comes to the wider marketing campaign of their business.

Suffice to say, this is very important and should play a major role in the rebuilding and rejuvenation of your business in the long-term.

What Types of Data does the GDPR Protect?

GDPR will protect all forms of personal data. So, if you have any data on yourself that is stored on a website that you would rather it was not, you can have it removed. This includes things like personal data, payment data, contact details, addresses, usage data, and various other factors. Basically, any kind of metric that could be collected about you – your personal preferences, your usage of their website, your contact details – will no longer be kept in the same way.

Instead, you’ll be given total power over this once again. That should be very important to note, as many people are unaware of just how much power they now hold thanks to GDPR. If you wish to keep yourself free from data loss and unregulated usage, you should take a look at this easy to follow document. It should help you to understand how you can make sure you can get GDPR-compliant, and how you can ensure that data is being used in an ethical manner. According to Betipy, this includes data such as:

  • Your IP address, your location, or your cookies.
  • Any personal information relating to you i.e. name, address, ID numbers.
  • Information regarding your race, gender, sexual orientation and genetics.
  • Biometric and health-based information that could be used to identify you.

Alvomedia what is GDPR?

Top Five Free GDPR Solutions and Tools:

Complying with GDPR sure sounds expensive, but it does not have to be. With the following tools and solutions, you can sort out your GDPR compliance without having to spend a penny.

Ghostery

One of the best tools to look at is Ghostery. This has become very useful for many people, and it is a simple browser extension to install that works with most of the major web browsers. This will keep an eye on the use of your data, and it will ensure that you can have more control over ads and how they use your data.

Cookie Script

Another popular choice is that of Cookie Script; a very powerful tool for various reason. This is going to help with GDPR as it will make sure you comply with new EU cookie laws. This is very important, as it will help you to set up various design practices for data consent tracking that is going to be allowed within the realms of GDPR.

It’s great for making geo-targeted pop-ups, too, so that our EU-based clients can get the GDPR confirmation they require.

The Absolute Platform

The name implies it, but The Absolute Platform is a fine all-purpose GDPR compliance platform. It is one that we would recommend you check out; it’s got just about everything you need to ensure that you can secure every endpoint that is for your site.

This will help you to make sure that you are always going to meet GDPR compliance with this, helping you to deal with any non-compliance on-site and ensure everything is well structured to avoid any of the potential problems that you might have been expected. It’s great for handling risky data and ensuring your site is going to match up perfectly with modern GDPR regulation.

CNIL

CNIL has become another good option for a lot of reasons, not least the fact that it is so easy to use. It’s a French data protection authority that has been put together to help make sure you can preserve data privacy as best as possible. It’s also very much useful for making sure you are fully GDPR compliant

If you worry that your website or enterprise might not fully comply with GDPR, then you should look to use this. It will give you all the help and information that you need to confirm that you are on the right track.

ECOMPLY.io

Out of all the options to consider, though, ECOMPLY might e one of the best. This is a great tool for assessing your business to ensure that you are fully GDPR compliant. It offers step-by-step assistance in making sure you can break free from making costly mistakes, whilst empowering your business with all manner of useful tools to ensure you are going to meet GDPR without having to get any legal bodies involved.

It’s also got some great project management and workflow tools, making sure that you can easily stay GDPR ready and generally more productive as a business.

What should you choose white hat or black hat SEO?

Tips To Protect Your Marketing Strategy

4 Tips for Protecting Your Marketing Strategy

Developing a cohesive and effective marketing strategy is one of the primary goals for any business focused on long-term growth and sustainability. With an unprecedented number of marketing channels and options for brands to consider, developing a multi-faceted set of campaigns that reach precise individuals and highly-targeted audiences is easier – and cheaper – than ever.

However, rival competitors and natural forces alike both conspire to harm your business and its marketing potential. Being prepared for these worst-case scenarios can reduce – or outright eliminate – the risk of falling victim to one of these ordeals.

As such, let’s look at four tips that can help safeguard your business marketing strategy and ensure that it continues to deliver results for years to come.

Always Safeguard Your Data

Throughout various marketing efforts, trial and error is bound to help you discover what works and what doesn’t. From strategies that pay off to those that flop, gathering data on clients, customers and audiences is the key to informing future decisions. One wrong move or mishap and your data could be lost forever.

Ensuring that all marketing data and analytics is secured and guaranteed will ensure your marketing efforts remain viable in perpetuity. Data backup solutions like Secure Data Recovery can guarantee your business marketing data will always be both protected and available as needed.

Draft Up Contracts, Agreements and NDAs

It’s practically impossible to draft up and deploy marketing strategies without informing multiple people, both inside and outside of your business. Whether you are dealing with employees, contractors or firms, how this data is handled, stored and used can impact your company much more than you might realize.

This is why so many businesses use a combination of contracts and agreements to ensure this data isn’t duplicated or distributed to others. By doing so, you can ensure that there is recourse for any unauthorized use of your marketing strategies by others (which is invaluable when dealing with competitors).

Focus on Brand Protection

In today’s digital world, it can be all too easy for imposters, competitors and other nefarious entities to sabotage the progress your business has made with audiences. Particularly on platforms such as social media, anybody can begin misusing logos and other brand-specific elements to malign your brand or otherwise pose as something they’re not – keeping an eye on this is crucial.

Brand protection strategies can help quickly uncover any authorized use of your branding online – which directly impacts your marketing strategy. In order to keep your reputation as pristine and accurate as possible, catching any would-be imposters or enemies quickly is essential.

Be Proactive Online

Your marketing strategies are only as effective as the impressions they make. Particularly with online campaigns, negative comments and other off-putting feedback can quickly derail a paid social media ad campaign or a quick search engine query by a consumer seeking reviews on your business.

By being proactive in this regard – through the use of targeted advertising in SERPs where criticism may appear, and proactive responses by the brand on negative social media comments – you can mitigate much of the damage that your marketing campaign would otherwise incur.

With so much to safeguard and consider regarding any marketing strategy, knowing how to act is crucial. These four tips can help protect your marketing strategy in a variety of ways and ensure long-term stability for both your efforts and your business.