Category Archives: Technology Innovation

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Are there differences between SEO and internet marketing?

Why Android Is Great For On-Demand App Development

7 Unmistakable Reasons to Choose Android for On-demand App Development

Android app market more than a year ago left behind iOS in terms of volume, traction and user engagement. As statistics published by Statista revealed, android users have now 2.1 million apps to make their choice against 1.8 million apps of iOS App Store. Naturally, the large share of any app segment now belongs to the Android marketplace, and on-demand apps are no different in this regard.

For some years, there has been a boom in the on-demand app economy. From the likes of car sharing apps such as Uber, Ola, Lyft, etc., we have many successful food-ordering apps across the globe. From daily groceries to custom wearable to luxury car rental, all on-demand services are available now through dedicated mobile apps. For most of these apps, Android remains to be the preferred platform.

Here through the length of this post, we are going to explain the key reasons that made Android the preferred platform for building on-demand apps.

Android Enjoys Highest Market Share in the App Market

As we mentioned already in the beginning, Android app market offers the largest share of available apps cutting across the segments and niches. Apart from the so-called numbers, the Android app market also outgrows iOS in terms of demographic presence. Android apps enjoy a more comprehensive presence across the globe connecting remotest parts, ethnicities, nationalities and regions.

Moreover, Android also enjoys the highest market share in the two most leading mobile economies and populous countries in the world, respectively India and China. Android apps have a considerable number of users in all parts of the world, ranging from the developed European nations to Latin American countries to all parts of Asia and Pacific islands. Though iOS has a bigger presence in the US, Canada and Australia, you can find a large Android user audience in these countries as well.

Developer-friendly Play Store Policy

We all are aware of the strict and stringent iOS App Store policy, which is responsible for rejection of too many apps across the niches in every year. In comparison, Android Play Store offers a more lenient and developer-friendly approval policy that strikes a nice balance between quality control regulations and flexibility for the developers. This is why app developers always find it relatively easier to build and publish apps for the Play Store app market.

Google has never been too stringent and harsh with its Play Store guidelines. Moreover, as for publishing the app and make it live, the app marketers experience it as a much quicker option compared to the iOS App Store. This is why any new business that wants to see its business flourish with a new on-demand app can quickly build an Android app and take the untapped opportunity. While time to market is a crucial aspect for app success, faster approval of Play Store makes it easier for new startups and developers at large.

Less Registration Cost

On-demand apps mostly flourish through new business ideas or when the existing businesses try to take on the opportunity of connecting the audience through mobile apps. Naturally, budget constraints always make such startups and new app ideas to opt for low-cost development. The $25/year registration fee of Play Store in this respect comes as a winner against a hefty $99/year registration fee of the iOS App Store.

Easier and Better Customization Options

If you look at the buzzing and thriving on-demand app economy based on numerous door-step services, you can easily see how every app is trying to win the competition through better user experience. Moreover, meeting the latest feature and design trends is also a crucial factor to be appealing to the mobile audience who tends to be mostly millennials to middle-aged professionals.

Android as a platform allows you to customize with more ease, and as a platform, it is less demanding in terms of expertise and skills. This is why the broader and easier scope of custom design and development with Android apps is a winner against complexity-ridden and expertise-demanding iOS apps. Moreover, easier integration of Google account and data stored in Google apps help both developers and users to get in sync instantly.

Google Assistant

It is powered by the world’s leading search engine Google Assistant as the voice assistant enjoys unmatched access to user data compared to any other voice assistants that are in the market. This is why Google Assistant is regarded as the most versatile and powerful smart voice assistant in the digital universe. On-demand apps built and released for Play Store can easily get the power of data-driven insights of Google Assistant to address user needs more contextually. From answering customer queries in a more customized manner to prescribing more custom suggestions to users, Android apps can get a lot of smart advantages, thanks to integrated Google Assistant.

Superior Data Storage

A massive data storage offered as completely free is an excellent advantage for opting to Android. When launching your app on Play Store, you always enjoy a 15GB free storage with your Google Drive account. Apart from this, you can always opt for additional cloud storage with Google. As on-demand apps normally need to deal with a lot of customer data all through the day, they need bigger storage capacity. This is exactly where Google Play Store fits in as an option.

Multiple Language Support

Most of the on-demand apps are targeted towards the end users and customers. For this B2C model of business, app communication must accommodate multiple languages. This is where Android comes as an automatic choice as it provides support for as many as 100 different languages compared to only support for 34 languages offered by iOS.


Did we miss any other reason to choose Android for your on-demand app? Maybe, a few of them are still left out. But even the reasons mentioned above clearly explain why Android deserves to be the first preference as a platform for all new on-demand apps.

Author Bio:

Juned Ghanchi is a co-founder and CMO at IndianAppDevelopers, a mobile development company which offers to hire app developers India for mobile solutions. Juned has 10 years of experience in online marketing, especially in the tech sector.

Can you use Instagram for SEO marketing?

Tips To Become Instagram Famous

Planning To Be Instagram Famous? Tips To Help You In This Venture

Instagram is always known to have encouraged its users to just follow another one and then liking the photos. These two actions are mainly causing the users to be famous within this said community. In case, you have been striking out on this path of IG fame, then you should not fret anymore. You can always try to be IG famous by just refining the account, developing one community and then moving forward to tell a story with the help of your photos. Developing an IG platform is no joke and it takes a lot of hard work and dedicated services to gather the finest response in this regard. Now you can able to do so as the online sessions have multiple ways, ready to make you Instagram famous in no time.

Get to develop your IG platform first:

You better choose one IG name, which is noted to be catchy and easily made recognizable at the same time. For that, you need to consider the content type that you are willing to share with he said the world. After that, you have to choose a name designed to embody the theme well. Having that promising IG name is the one reflecting the personality is one great way to attract followers, willing to share the interest level.

  • In case, you are finding it hard to pick up one name for the IG account, then you might want to try out the name generator for a change.
  • On the other hand, if you want you can always use underscores and some of the other symbols when asked for. These are great ways to just improve the IG name by just making it quite easier for you to read.
  • But, it is always mandatory for you to try and keep the symbols to just 1 or 2. So, you can use some other symbols, which are easier for you to search by name.

After you are done with the selection of your IG name, next stop is to upload one artful profile photo. For that, you might want to have one creative photo of yourself and not of any other object. It will help people to have a face over the name you have selected. In case, you want to be quite famous, you should not just mind putting a few of the personal things right on IG.

Time for your IG theme:

Choosing the name and picture of the IG profile is not the end of the story. You have o be thorough about the theme you are planning to portray through your account now. To learn about that, it is mandatory to log online at Blastup and get some help instantly in this regard for sure. For the theme, you better consider one fascination, hobby or even a desired aesthetic.

  • After that, your main aim is to keep the IG content within the said theme. Make sure to add engaging information about the theme to profile page and always be sure to post nothing but relevant captions while uploading new videos and photos.
  • For example, if you are a food lover then try focusing on the food-related images. Then similarly, if you are a fashion-centric person, on the other hand, then you can focus more on the styles, colors, and trends.
  • Do you think you are into a celebrity at this moment like Beyonce or Shakira? If so, then make sure that your IG profile is all about that person. You might further come across new fans of that celebrity and then turn to make a community of its own.
  • Sometimes, you might love to role play. During that case, IG is a perfect place to work on that. Role play seems to be a major character and you can join some of the other role-playing communities, once you have come across them.

When you are through with the theme, next stop is to develop one niche market. For that, you have to think of sharing what option which the other world is not thinking about right now. Keeping the IG account unique will definitely ensure that the followers are here to stick around. It means they are not going to move to any other IG account to find content like yours, as the ones you are posting are completely unique.

Time to know about the IG filters:

Once you are through with the content, next are the videos and images. Here, you have no other option but to be rather creative. For that, learning about the IG filters beforehand is the only way to prove the level of creativity you have. Trying to become a pro by just taking various photos and then using filters is the first step towards success. You will come across so many filters, which can easily enhance the dim lighting and can further increase the current depth of some selected colors.

  • You have to make sure to preview the photo you have clicked on multiple available filters before you end up selecting one. Don’t follow others as you get to be unique in this regard.
  • Having some of the uniform colors and effects on most of the photos is always a perfect way to develop one major aesthetic over here.
  • Moreover, ending up using way too many different forms of filters can often make the profile look too tacky.
  • Some of the IG users might choose to not use filters at all. it is one of their greatest tactics to highlight the natural beauty associated with the photos they have clicked for now and willing to post. You can share that notion as well.

If you want, you can easily use one separate photo editing app. These built-in filters might be cool but limited to some extent. So, with the help of these additional apps, you can end up getting more depth to the content. You can try installing one well-reviewed photo editor from the app store and then breathe some new life right into the feed.


Instagram is a great social platform to gain followers and conversions for your brand. It is one of the most visual inbound marketing methods out there; follow the tips above to start leveraging your Instagram account.

Author Bio

Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.

Copywriting tips for SEO

The Value Of Proofreading In Content Marketing

Never Undervalue the Importance of Proofreading in Content Marketing

One of the most emphasized segments of achieving high-quality content is proofreading. There is not a writer in the world who hasn’t advocated for proofreading in content creation. No one will respond to a content which doesn’t consist of appropriate language, wording, and style.

If you still have doubts, continue reading and find out why is proofreading an essential element of content marketing.

Proper Structure

Well-organized content is what sells better and proofreading is a way to achieve proper structure.

Everything needs to be addressed from paragraph settings, line spacing, headings and subheadings to sentence structure. A well-structured text appeals to the readers’ visual senses and proofreading enables that.

Content Clarity

Without the proper use of punctuation and spelling, you won’t be able to leave an impression on the readers.

“One of the biggest mistakes one can make in content marketing is to underestimate the importance of proofreading. Even the seemingly less relevant elements such as punctuation can completely alter the point of the content,” says Julian Hendley, a content marketing manager for BestWritersCanada.

A clear and readable text asks for paying extra attention to spelling and punctuation. We all know the famous example:

Let us eat kids. Vs. Let us eat, kids.

Just one punctuation sign can change the whole concept.

Better Style

The main goal of content marketing is to get people to take action and you can’t make that happen without the corresponding way of addressing them.

Proofreading is there to help you to check if the style of writing you used will have an impact on the target audience. It will also show whether you used the style consistently throughout the text.

Brenda Meiser, a content editor for FlyWriting and TheEssayTyper gives the following advice when it comes to proofreading the style of the content:


  • Use active voice rather than passive
  • Don’t use jargon
  • Be straightforward
  • Use shorter sentences
  • Pay attention to the choice of wording



How can people take your content to be credible and reliable if it is full of typos and grammatical mistakes?

Proofreading can be your closest confidant when it comes to creating an error-free text. Not to mention that misspelled keywords can hurt your search rankings.

You can’t present your content as authoritative and expect people to have a positive reaction if they are constantly distracted by typos and the wrong use of grammar.

You can also use online tools such as Grammarly, Top Australia Writers, and Ginger, to double-check your content.


If you are including any type of hard information, fact-checking is an incredibly important step of proofreading.

People can take for granted that publishing inaccurate research data can actually result in legal issues. Not to mention that it will present your company as unreliable.

By fact-checking all hard facts used in an article, you can avoid any complications such as wide-spread errors throughout the content.

No matter if you are writing about everyday situations or industry-specific themes if you used any facts in your article they need to be checked for credibility.


These facts have a clear message about why proofreading is imperative in the content marketing strategy. Any business endeavor asks for clear and readable communication.

Without high-quality content, your content marketing strategy will never be able to have a positive effect. Proofreading is certainly one of the most important steps which will get you to the desired result.

About the author: Samantha Brannon is a blogger and freelance writer. She is also the content editor at 99homeworkhelp and BestUKWriters. Samantha loves self-education and rock music. You can connect with her via Twitter.

6 best and powerful seo and management tools for effective social media

8 Effective Types Of Social Media Advertising In 2019

The 8 Most Effective Types of Social Media Advertising in 2019

3.48 billion people own at least one social media profile out of which 366 million started using it just last year. Users spend an average of 2.5 hours on social media and message every day. 90% of brands use social media as a platform for advertising and connecting with their consumers. If you are starting a business, a social media presence is a must. However, wading through all the chaotic mess of ways to advertise on these platforms while ensuring a good return on investment can be a challenging task. This article features a list of the most effective ways of inbound marketing on social media as well as the trends that you should pay attention to.

  1. Choosing the right platform

All major social media platforms offer advertising options and pricing. One of the first steps you take is to pick and choose the right social media platforms that are the most beneficial to your business. The following factors should determine your decision

  • Customer base

The infographic below shows the number of users on the most popular social media platforms that offer advertising services. While most businesses have profiles on Facebook, Instagram, Youtube, Twitter, and Snapchat, if your budget is tight, choosing the most effective platform can take you a long way. Choose your platform not just based on the number of active users but also on the target audience. Keep in mind the following facts about the platforms before making up your mind,

  • 85% of the users on Facebook live outside of the US and Canada
  • Facebook consists of 56% males and 44% of females whose average age ranges between 18 to 34.
  • Twitter’s demographic majority consists of users between the age of 18 and 29
  • 40 million students and freshers are active users on LinkedIn whereas 61% of the demographic lie in the 30-64 age bracket.
  • Instagram has a majority demographic of youngsters and Pinterest has a higher population of females.

Budget and pricing

Depending on your budget, choose only the platforms that contain demographics that match your target customer base. The pricing options for all these platforms are available on their websites.

  • Setting up a business profile

Set up a business profile on the platform you choose, create a unique and interactive feed, get real followers and reach out to your customers. Be accessible, active and prompt with your profile for better results.

  1. Photo advertisements

Facebook offers photo advertisements along with 125 characters of text, a headline, and a link description. This allows you to feature your product, its use, and a link to your website to promote business. You can create and customize your photo advertisement through the Facebook Business Manager.

Similarly, Instagram also provides photo advertisements. These look the same as regular Instagram posts except that they have the word “Sponsored” at the top right of the post. Instagram also allows you to add a call to action button below the post to redirect interested users to your website.

  1. Video advertisements

Facebook allows you to promote video content ranging from short mobile-based video to up to 240 minutes long videos for the desktop. Shorter videos have much higher completion rates and hence you should stick to the same. Use compelling visuals and audio to increase the likelihood of completion. Instagram also lets you post videos as sponsored content and promotes this among your targeted audience. Advertisements with motion are more likely to perform well than picture ads.

Ideas for video ads could include video-based learning about the products you offer, the usage scenarios or the benefits offered by the product.

  1. Stories

Stories have become extremely commonplace on various social media platforms such as Instagram, Facebook, and Snapchat. All of these platforms offer advertising services in the form of stories. Instagram stories can feature an image or video content up to 120 seconds in between user stories. These advertisements also feature an easy to use “call to action” button to visit the relevant websites. Using interactive stickers like the poll sticker is more likely to engage the audience and decrease the cost per click on your advertisements.

Snapchat also offers story advertising that allows you to post anywhere between 3 to 20 snaps showcasing your product.

  1. Carousel advertisements

Carousel advertisements refer to those where you can swipe through multiple images to view an entire collection. Both Facebook and Instagram support this feature allowing up to 10 images or videos in one advertisement. Carousel ads are beneficial as you can show a wider variety of products or a step by step process in one advertisement and hence increase the chances of a user clicking on your ad.

Similar to photo and video ads, these advertisements are shown under the “Sponsored” feature. When creating carousel advertisement designs, make sure to have them visually similar to each other.

  1. Twitter Ad campaigns

Twitter advertisements promote website clicks and engagement of users around your tweets. Twitter ad campaigns are those where you set up a campaign tweet and Twitter promotes this tweet to your targeted audience. There are two options for promotion of tweets – one is a basic plan that allows you to promote the first few tweets to a selected audience per day and the second is to choose which tweets you want to promote manually.

  1. Sponsored InMail

LinkedIn offers sponsored InMail which is a form of direct advertising. Targeted users get advertisements in their personal inbox under the title of “Sponsored”. These ads are only sent to active users on LinkedIn and are hence much more effective than mass emails. Users are more likely to click on text-based ads if their word count is 500 or lesser. The top call to actions used in InMail include “try”, “free” and “apply”

  1. Youtube Advertisements

Youtube advertisements are videos that are played before or after content a user chooses to watch. You require a Google AdWords account to create and publish Youtube advertisements. There are three kinds of formats of video advertisements,

  • TrueView – Automatically played before, after or during a video. Users have the option of skipping the ad after five seconds.
  • Bumper – Appear at the end of a video, are unskippable and have a maximum duration of six seconds.
  • Non Skippable – Played before or during long videos. Users do not have the option of skipping these videos and the maximum duration is 20 seconds.

Social media advertisements are a great way of spreading awareness and promoting your products to a wide and varied audience. A few of the business results of social media advertising are as follows,

  • A typical Facebook user from America clicks on an average of 8 ads per month.
  • Twitter promoted ads with videos save 50%on the cost per engagement.
  • 42% of millennials and 50% of Generation Z consider social media to be the best sourceof advertisements.
  • Social media advertising revenue is at around 51.3 billion USD and is forecasted to grow at 10.5% annually.
  • 76% of US consumershave purchased a product they found through social media advertising.

No other medium of advertising has the same potential of reaching the masses as social media currently does. So start designing your advertisements today!


Author’s Bio:

Harold is a passionate writer. He enjoys writing about the latest trends all around the globe. Through his writing, he hopes to influence as many people as possible to help build a beautiful world.

What is the meaning of contextualization in digital marketing?

How Critical Thinking Made Me A Rich Entrepreneur

How Critical Thinking Helped Me To Grow Millions?

The best job in the world isn’t in becoming a financial advisor, lawyer or even a medical doctor. The best job is in being your own boss.

And the good thing about being an entrepreneur is that you are not constrained by the degree you obtained in school, your age, influence, etc.

But too many people are unaware of that fact.

The thing I enjoy the most about being an entrepreneur is the sense of freedom and creativity it gives me. I get to create things out of nothing and watch them develop into something big.

I wouldn’t trade it for anything else.

That being said, starting your own business and turning it into a profitable venture isn’t easy by any stretch; even an internet-based business.

It took me very many sleepless nights, unflinching dedication, hard work and a couple of disappointing moments.

All these while, one thing that has contributed to my success the most is critical thinking.

I developed an optimistic mindset

You need to equip yourself with a core set of abilities, but developing an optimistic mindset is perhaps the key to unlocking your path as a successful entrepreneur.

According to a 2016 study by the University of Oklahoma, during tumultuous economic times, entrepreneurs relied more on optimism than market data, and it concluded that “collective entrepreneurial optimism is more important in predicting startups and growth”.

What this means is that intuition can be just as effective a strategy in business, even up to 90% of the time.

One of my most favorite books of all-time is Think and Grow Rich by Napoleon Hills. The first chapter of the book basically taught me the importance of self-belief as a nitty-gritty to having a successful business.

Of course, experience does play a role in helping businesses grow, but as a new entrepreneur, you learn to teach yourself the basic skills and believe that your ‘gut feeling’ can be the right decision.

The Harvard Business School report on entrepreneurs’ behavior versus non-entrepreneurs better buttresses my point. Now, the analysts compared an equally motivated team of business founders and non-founders and measured them on a scale of 11 skill sets.

The result showed that the major differences between entrepreneurs and non-entrepreneurs lied not in their skills, but in attitudes.

And it makes a ton of sense.

As an entrepreneur, I have had to create my own vision and learned to come to terms with uncertainty.

As I take all the risks, funded my own new ideas, and all I focus my energy on keeping myself motivated.

I devised a method to solve problems

Nothing good comes easy is an understatement, and you’d find that out if you decide to become an entrepreneur.

If you are just starting out, chances are, you will have to handle most or all of the work yourself. From admin to inbound marketing, you learn to wear many hats.

In fact, the first couple of steps you take as a new entrepreneur will likely bother around solving problems and believe me, there is no shortage of it.

The truth is that problems come in different forms, so there is no ‘almighty formula’ to make them go away.

In fact, scientists say that you need to experience problems to boost your entrepreneurial thinking, and they tell us how to scale through. Or try learning it from Jack Canfield on how to keep churning it even during the most difficult times.

1.     Define your purpose

You have probably asked yourself this question many times, whether consciously or unconsciously.

This is where you ask yourself what your end goal is.

In my case, I believed that growing my business would equate more money, and so my big question was about how to scale my business.

2.     Research

Remember, I earlier said that you will be on your own when you are just starting a business, and so you have to learn to do things yourself?

Well, it begins here.

Unless you are extremely lucky, no one is going to come to you with tips on how to better your business, but thankfully, everything you need is out there.

All you have to do is find them.

I joined a network of like-minded entrepreneurs to grow my network. Luckily, i met persons who had crossed the obstacle i was battling with.

3.     Form a hypothesis

You need a working theory that will help tackle your business problem.

The thing with hypothesis, though, is that you are not always certain that it’s going to be the silver bullet you’ve been looking for, which is where the next step comes in.

4.     Experiment

Since you are not so sure about your theory, try it out, but with more than one variable.

In marketing, it is called splitting test or A/B test.

All you have to do is show your prospects different variants of what you are trying to sell, and see which ones drive more conversions.

I use this method when I want to try out web fonts and landing pages.

5.     Analyze your results and decide

After your experiment, all that is left is to look at the figures to see which method to adopt.

It’s a no brainer.

I learned to allow myself time to think

I used to beat myself any time I was falling short of creative ideas, until i found this study by MIT.

According to them, entrepreneurs do think differently from other people, and while this might take more time, it also makes them come up with more creative and logical ideas.

Think about it:

It can’t be a coincidence that both Microsoft and Facebook were founded in January, a time when students had a lot of free time on their hands, and it corresponds to Harvard’s conviction that free time births innovations.

In my experience, most of my illustrious ideas came only after I disconnected from everything else, and zoned off in thoughts.

Final words

Critical thinking means analyzing your agenda and thought-process, and of others as well.

It has been directly or indirectly responsible for my success as an entrepreneur so far.

If you were to take away all of the tools that I have in business, sales, and marketing, but leave me with just one thing, without hesitation I will choose the ability to think.

The art of creating wealth is an intellectual sport, so at the end of the day, it doesn’t necessarily matter how smart you are or the tools at your disposal, but the ability to think critically.


Roberto Garvin –

I am Roberto, co-founder of Mofluid. It is absolutely amazing to see how technology continues to evolve, from email to browsers, search engines, mobile, AI and now blockchain. I am fortunate to witness it all. Really excited to see what’s next.

Twitter – @mofluid

Facebook – @mofluid

How is blockchain changing the digital world

The Role Of Blockchain In DX Transitions

Why Blockchain is Integral in Pushing DX Forward

 Before understanding why blockchain is important in pushing digital transformation (DX), you must first be able to define and understand what a blockchain is. From here, you can distinguish digital transformation examples and the fundamental factors of why blockchains can be used in digital transformation.

What is Blockchain?

Breaking it down, there are two words to consider: block and chain. The “block” refers to digital information while “chain” refers to its [public] database. To add to that, “blocks” in a blockchain have three essential parts:

  1. Blocks store information of transactions and its details
  2. Blocks store information of the person who made the transaction
  3. Blocks store information of their identity differing from other blocks

To put it simply, when a block stores new data, it adds up to the blockchain.

How Does Blockchain Work?

Now that you know what a blockchain is, then you move on to the next step which is finding out how it works. For blockchains, there is a process for it to actually work.

  1. There must be a transaction. For example, you want to buy a blender on eBay. After thinking it over, you finally decide to purchase it.
  2. Your transaction should be verified. An array of computers then proceed on confirming whether or not your purchase really happened.
  3. The transaction is then stored in a block joined together with hundreds and thousands of the same thing.
  4. Your transaction is then given a [unique] code.

After all these processes, your blockchain can now be viewed publicly along with all the other blockchains. But there’s no need to worry because although these blockchains are available for public viewing, personal information or details will not be displayed in public.

Blockchain and Its Importance

Blockchain is one of the most highly used systems or strategies in the world today. Not only can it be used through transactions online, but blockchains can also be used in many different ways which can help make lives more comfortable.

Basically, blockchain has enough data supply to contribute to the advancement and improvement of digital transformation. In today’s time, blockchains can be used almost everywhere in increasing numbers of businesses that use DX.

One of the best examples of businesses where blockchains can be used is banks. Who could better use blockchains in business than finance and banking itself? You can start relating steps one to two here:

  1. Your transaction could be your deposit of cash or check.
  2. Next, your verification will arrive shortly after your transaction/deposit. Although banks only operate five days a week and say you transacted on Friday afternoon, then your confirmation will come on Monday morning. Nevertheless, a verification will notify you once they have seen your transaction.

Rather than doing all these on paper while committing a few mistakes, it’s always best to rely on technology to ease up your life and get things done with hassle-free.

Wrapping Up

In summary, blockchains are stored up data or information about individual transactions which help in the advancement and improvement of digital transformation. In today’s time, almost everyone in the business industry is already transitioning from the old, traditional ways of paper to new, innovative ways through digital transformation.

How can brand signals improve SEO?

How To Boost Stagnant Content

Three Simple Tips To Boost Stagnant Content

In this digital transformation world, content is the king. To reach out to your target audience, it is important to have engaging content on the company’s website. Previously, companies have been focused on traditional methods of marketing. However, with the changing consumer behavior, they are now focusing on digital platforms. A digital platform without creative and engaging content is nothing, but a frame that needs to be filled with an amazing write-up. We have seen that many E-commerce or best online shopping store have filled their websites with engaging and informative content. However, at times the content you have uploaded is outdated, because of the continuous up gradation of content on the competitor’s website. At that time, the old content is obsolete, and do not serve your business purpose anymore.

When it stops adding to the company goals, business owners remove the content. However, one-thing website owners and marketing teams overlook by assumption is that stagnant content can re-perform, and set new peak performance standards. Let us have a look at the three simple tips to enrich stagnant content’s performance reflecting its original purpose.

Holding Up With Changing Audiences

The content created overtime becomes obsolete, and needs up gradation. The key factor for drops in performance contribution stems from changes in audience behavior, needs, wants, and perceived value of the content compared to other alternatives. The highlighting signals that tell you content is starting to fail include declining social shares, lower engagement rates, reduced time on page, fewer page reviews, and decreased results in traffic, impressions, new users, goal completions, etc.

Hence, for keeping up with changing audiences you need to compare the demographics of the masses reading the content now to those engaging with it at old peak performance levels. Besides this, you can also have a look at the trendy and top performing current ranking content on Google. These activities help you with increased audience awareness, and you can better re-pitch your content to the targeted audience through advert updates, mixed content inclusion, and fresh content promotion to revised audiences.

Enhancing Technical Performance

So many technical improvements can be made to improve content performance as well as accessibility to the audience such as lazy loading images, fixation of internal broken images or links, and mobile friendliness. Undeniably, content speed is a significant factor as much as its site maintenance as well as a usability issue. Therefore, when you make content all device ready and faster to access, you expand its reach as well as suitability for the purpose. To boost your content, a little technical SEO changes can be of great help. For instance, new SERP features inclusive of accelerated mobile pages (AMP), content prioritization on mobile, and other broader gains attributed to technical activities implemented.

Increasing Content Understanding

Content understanding is of vital importance. If you write down a content that is too difficult to understand for the users or you are writing in an ambiguous way, then your content cannot reach out to the potential audience. Therefore, it is advisable to write in a simple and precise way that communicates your message well to the target audience.

Precisely, content stagnates most of the time and frequently gets off the website, revamped or overlooked entirely. However, to improve your stagnant content one should always keep up with changing the audience, improve technical SEO, and increase content understanding. Besides this, enriching topical completeness, pruning, and combining completing content are also effective methodologies.

tips to make your ecommerce app a success

Enterprise Mobile App Development Trends In 2019

Topmost Enterprise Mobile App Development Trends In 2019 

When a year is about to end or a new year starts, the internet is flooded with different types of predictions. For business entrepreneurs, these predictions are meant to be the best tricks to keep themselves updated with the industry’s new norms. 

Undoubtedly, the development industry is wide and when it comes to mobile app development, it becomes more important for the professionals to focus on each aspect. Mobile applications directly interacts with the users and solves their purposes with ease and that too by offering an exceptional experience. An app owner expects exactly the same from its upcoming product that it will serve the users appropriately and leave a mark of complete satisfaction on the users’ mind.  

Do you know what are the factors that beautify an app and fill it with a newness? Your answer must be advanced features and functionality integration. That’s correct somehow! Besides, there are ever-evolving mobile app development trends that make an app rule over the web. If you don’t know about such trends, proceed with the blog. You will get insights into each and every single detail about the described mobile app development trend. 

Know about the latest mobile app development trends and their influence on the app development process – 

Real-time data sharing

 We are discussing the impact of the latest trends on enterprise mobile app development. Today, enterprises are able to collect the data in brilliant ways. To groom their data management, they now require a robust app. The app needs to be built on real-time data sharing and should perform outstandingly by saving a lot of developers’ time. This trend also helps enterprises attain their objectives as they are now free to focus on other business aspects rather than data management.  

  • Emerging wearable technology 

Wearable technology based devices have great significance in the individuals life. Whether it is a smartwatch, band or goggles, every device pulls users’ attraction with its powerful technology usage. According to a survey, enterprises started allowing their employees to access data and relevant apps through their wearable devices. They want to make their workers smart in terms of technology presentation.  

  • VR & AR app development 

 Virtual reality and augmented reality apps are no longer new concepts for the developers and users. But still, these are making mobile apps strong and advanced in terms of UX. Apps built on the concept of AR and VR are used by enterprises to identify the customers’ virtual needs through these apps. An app can get amplified success and admiration if it gets integrated with AR and VR technology features.  

  • User experience prioritization 

The trend is also not new but developers often ignore it at the time of mobile app development. An app’s foundation is based on better UI and enhanced UX. If it has both of these, no marketing tactic will scatter it to get maximized user base. During enterprise app development, one needs to identify the target the business target audience and identify their interest to build excellent app UX. Adopting this trend will let enterprises reap the business benefits in terms of the largest user base and optimum return on investment. 

  • Blockchain development adoption 

Blockchain is basically associated with the era of cryptocurrency. Apart from dealing with cryptocurrency, there are many other benefits that enterprises can have by using apps based on Blockchain technology. Use of blockchain makes the data centralized and secure over the web. The reasons suggest big enterprises adopt blockchain app development, so that they can create a higher level of transparency between their business transactional process.  

  • Introduction of machine learning 

By witnessing the powerful influence of AI and machine learning, small and big businesses are embracing these technologies for their unparalleled growth. They started demanding mobile apps based on machine learning technology. Their belief with this technology is becoming stronger as they perceive that they will be able to create more personalized experiences between their businesses and users. In short, the trend has the potential to stay here in the industry for many more years.  

  • On-demand app development 

 On-demand apps are the need of the hour. Every business wants a suitable app to run their business. Businesses are now also demanding mobile apps by keeping their user’s demands in mind. They consider that the apps developed especially for targeted users will serve them in exceptional ways. It’s a common mobile app development trend, which is gaining ultimate attention by the developers and businesses.  

  • Improved IoT integration 

IoT represents the world, where everything is connected digitally with each other. Whether it is a digitally integrated refrigerator, washing machine or anything else which understands users’ commands. It’s especially making all the businesses advanced by facilitating them with the IoT-enabled apps and devices. This has become a powerful app development trend and making the industrial world far easier to track and manage.  

Bottom Line: 

So far, the field of mobile app development has witnessed myriads of technological transformations. But now, with the assistance and introduction of such wonderful mobile app development trends, it has become quite helpful to create apps with advanced functions and UX enhancing features. If you’re a reputed mobile app development company, who believes in rendering quality apps to the clients, adopting the aforementioned trends will help you in great ways. 


About The Author: 

Tom Hardy is a highly experienced mobile app developer at Sparx IT Solutions. He is hard working and strives to deliver something unique to the clients. Working as an app developer, he portrays his interest in writing informational blogs on trending technology topics that help make people understand about a concept. 

Tips to using marketing automation

How Artificial Intelligence Changes The eLearning Environment

5 Reasons Why AI is the New Star of the eLearning Environment

Ever since computer scientist John McCarthy held an academic conference back in 1956 where he coined the term “Artificial Intelligence”, AI has been developing and changing our environment for the better.

As opposed to the science-fictional view where intelligent machines rise up to take over the world, in our reality, AI has been more than helpful. In fact, it has been essential in many developing industries. But AI is more than that. It can help us become more productive, more aware of our surroundings, and it is no wonder that experts are finding ways to implement it to improve the educational system.

Now, eLearning is certainly not a new industry, but it is still developing. And, AI is perfect for it. AI is definitely changing the eLearning environment for the better, and today, we are going to explore five reasons why this particular statement is absolutely true.

  1. A Real-Time Solution for Every Point of Confusion

In case you are not speaking the educator lingo, a point of confusion occurs when a learner doesn’t quite understand the material. It is what happens when you are reading a book and suddenly realize that something is off and doesn’t add up to your prior knowledge.

Points of confusion are a natural part of every learning curve. When detected and addressed, they help learners gain a deeper understanding of the study materials and connect newly learned concepts with previous knowledge. But if they pile up, they form knowledge gaps.

This is why classroom teachers encourage students to ask questions. In eLearning, however, students and corporate trainees didn’t always have an opportunity to address their points of confusion before moving on with their lessons. Until now.

AI enables them to consult digital mentors in a similar way you would consult Google Assistant over dinner instructions or travel tips. Similar because digital mentorship doesn’t yet offer voice search capabilities. Instead, it uses instant messaging services – chat.

As a real-time communication channel, chat makes answers, solutions, and expert advice available anytime and anywhere. Whenever students come across a point of confusion that needs to be addressed, digital mentors can help them overcome the obstacle.

  1. NLP Helps Educators Bridge All Language Barriers

 Additionally, students from all over the globe can chat with digital mentors and take online courses in their own native tongue. For this, we have to thank a special capability of artificial intelligence called natural language processing (NLP).

NLP is what allows machines to communicate with humans. Regardless of which human language they use, students can seek answers from chatbots and receive answers in their native tongue. NLP is responsible for making this interaction natural and fluid so that students don’t have the impression that they are talking to a machine.

  1. Personalized Learning Paths for Every eStudent

 Personalized learning is not a novelty. Long before eLearning and AI, classroom teachers have been using it to adjust the learning material to diverse needs, requirements, and interests of individual students, thus boosting their motivation and retention rates.

But in an offline environment, this approach can be employed only to a certain extent. Even today, educators can hardly devote their time to a great number of individual students during class time. In such a situation, they can use AI-enabled LMS software solutions to create online course material that is highly personalized for each of their students.

AI is a powerful data collector. When it is allowed to observe students in an online environment, it can learn a lot about their learning styles, habits, and preferences. Using that data, educators can create custom-tailored learning paths with various content formats (text, video, and audio) and different difficulty levels, based on every student’s learning style and progress. That way, students can learn at their own pace.

  1. Edutainment Plus Gamification Equals Knowledge

 Edutainment is an overlapping field between education and entertainment, where learning material is presented in a fun and easily digestible way. In certain variants, It taps into our human fondness for games to increase learner motivation through competition.

Explained in plain language, that’s exactly what gamification is. This learning technique for the modern age has found a suitable area of application in eLearning.

Without any help from AI, gamification can be deployed through social learning, point scoring, and contests. But with artificial intelligence, it becomes even more interactive, fun, and effective. As in our previous example, gamification too relies on AI to collect data.

Once equipped with a deeper insight into their students’ learning styles and habits, educators can create gamified learning experiences that are extremely engaging to students.

  1. Greater Speed, Efficiency, Flexibility, and Mobility

Artificial intelligence in eLearning offers time-efficiency, higher knowledge retention rates, greater flexibility, and an opportunity to learn on-the-go. Both educators and students can benefit from AI-enabled LMS software solutions wherever they are and whenever the need arises.

Speed is also guaranteed. We’ve already talked about real-time solutions to points of confusion, but digital mentors can provide guidance and support even when there are no specific problems to be solved.

In search of material for further reading, AI can scan entire databases and libraries within seconds and share links with inquisitive students. Instead of having to wait for the morning to go to the library and find the book they need, late-night learners can have it instantly.

As for educators, AI helps save their time by collecting student data, assisting with course creation, and reviewing student progress through automatic grading.

Wrap Up

These are only some of the ways in which artificial intelligence is making the present and future of eLearning richer, more engaging, and successful beyond anything the early educators could have imagined.

virtual desktops in ecommerce websites

Virtual Desktops In Ecommerce Businesses

Advantages of Using Virtual Desktops in E-Commerce Businesses

These days, numerous updates and upgrades are happening – most especially in the digital world. However, one of the newest technology that is introduced are virtual desktops.

What are visual desktop? Visual desktop is simply a virtual software wherein the environment of a computer’s desktop is expanded beyond its physical screen display limits by means of a software.

Virtual desktops are usually used by companies and e-commerce businesses that wants all of their data to be stored in a single and central location. In fact, cloud services in Kansas City utilizes virtual desktops as it is proven to be an effective tool in their business.

If you still want to know more about this technology, here are some of the advantages of virtual desktops and why you should make the switch now.

Cost efficient

One benefit of virtual desktops in an e-commerce business is its cost efficiency. As this reduces the need to provide brand new desktops, opting for virtual desktops decreases the desktop management and its support costs.

In addition, choosing to go for virtual desktops also means it does not require too much RAM and storage space. This means that you don’t have to purchase and invest in expensive machines, monthly upgrades, and annual updates for your business.

Instant backup

For the longest time, employees have been dependent on machines to back their data and information up. Though there’s nothing wrong with this process, there are some instances wherein their data and files are compromised due to the machine’s failure.

With this in mind, choosing to use virtual desktops is the way to go if you don’t want to be worried in losing all your data and files. By using this over machines, it immensely eliminates one’s dependence on the machine’s storage power. Instead, all their files are safely stored on remote servers – without them to back it all up manually. This move definitely makes backups and restorations an easy process, most especially if you don’t want to go through any data loss.

Minimizes lag time

Do you ever experienced unexpected and unnecessary lags every time your working? This is because machines can be overloaded with files, data, and information. By using virtual desktops, it minimizes lag time since your all your data are placed to powerful remote servers where your programs, files, and data are centralized.

Security features

Virtual desktops offers every user an enhanced security over using machines since employees does not have to carry all their files and data. With this being said, it also reduces the chances of losing it because all your data are stored in one central location that is password protected. Moreover, this also adds to your data integrity benefits since every user’s data is backed up regularly and centrally.

Increased productivity

Given that all data, files, programs, and information are stored in a central location, every employee have the power to access them all in multiple devices – whether it may be a desktop, laptop, tablets, or a mobile device. For this reason, it allows them to access the needed data anywhere without any hassle. As a result, it provides a productive and conducive working environment for employees as they can easily have an ingress wherever they are.

Key Takeaway

Virtual desktops have numerous benefits – both for your e-commerce business, for your online marketing and your employees. It extremely makes any work environment more reliable and secure. It simply makes everything attainable compared to using the traditional way.