Category Archives: Technology Innovation

Posts related to innovation in technology

How is blockchain changing the digital world

The Role Of Blockchain In DX Transitions

Why Blockchain is Integral in Pushing DX Forward

 Before understanding why blockchain is important in pushing digital transformation (DX), you must first be able to define and understand what a blockchain is. From here, you can distinguish digital transformation examples and the fundamental factors of why blockchains can be used in digital transformation.

What is Blockchain?

Breaking it down, there are two words to consider: block and chain. The “block” refers to digital information while “chain” refers to its [public] database. To add to that, “blocks” in a blockchain have three essential parts:

  1. Blocks store information of transactions and its details
  2. Blocks store information of the person who made the transaction
  3. Blocks store information of their identity differing from other blocks

To put it simply, when a block stores new data, it adds up to the blockchain.

How Does Blockchain Work?

Now that you know what a blockchain is, then you move on to the next step which is finding out how it works. For blockchains, there is a process for it to actually work.

  1. There must be a transaction. For example, you want to buy a blender on eBay. After thinking it over, you finally decide to purchase it.
  2. Your transaction should be verified. An array of computers then proceed on confirming whether or not your purchase really happened.
  3. The transaction is then stored in a block joined together with hundreds and thousands of the same thing.
  4. Your transaction is then given a [unique] code.

After all these processes, your blockchain can now be viewed publicly along with all the other blockchains. But there’s no need to worry because although these blockchains are available for public viewing, personal information or details will not be displayed in public.

Blockchain and Its Importance

Blockchain is one of the most highly used systems or strategies in the world today. Not only can it be used through transactions online, but blockchains can also be used in many different ways which can help make lives more comfortable.

Basically, blockchain has enough data supply to contribute to the advancement and improvement of digital transformation. In today’s time, blockchains can be used almost everywhere in increasing numbers of businesses that use DX.

One of the best examples of businesses where blockchains can be used is banks. Who could better use blockchains in business than finance and banking itself? You can start relating steps one to two here:

  1. Your transaction could be your deposit of cash or check.
  2. Next, your verification will arrive shortly after your transaction/deposit. Although banks only operate five days a week and say you transacted on Friday afternoon, then your confirmation will come on Monday morning. Nevertheless, a verification will notify you once they have seen your transaction.

Rather than doing all these on paper while committing a few mistakes, it’s always best to rely on technology to ease up your life and get things done with hassle-free.

Wrapping Up

In summary, blockchains are stored up data or information about individual transactions which help in the advancement and improvement of digital transformation. In today’s time, almost everyone in the business industry is already transitioning from the old, traditional ways of paper to new, innovative ways through digital transformation.

How can brand signals improve SEO?

How To Boost Stagnant Content

Three Simple Tips To Boost Stagnant Content

In this digital transformation world, content is the king. To reach out to your target audience, it is important to have engaging content on the company’s website. Previously, companies have been focused on traditional methods of marketing. However, with the changing consumer behavior, they are now focusing on digital platforms. A digital platform without creative and engaging content is nothing, but a frame that needs to be filled with an amazing write-up. We have seen that many E-commerce or best online shopping store have filled their websites with engaging and informative content. However, at times the content you have uploaded is outdated, because of the continuous up gradation of content on the competitor’s website. At that time, the old content is obsolete, and do not serve your business purpose anymore.

When it stops adding to the company goals, business owners remove the content. However, one-thing website owners and marketing teams overlook by assumption is that stagnant content can re-perform, and set new peak performance standards. Let us have a look at the three simple tips to enrich stagnant content’s performance reflecting its original purpose.

Holding Up With Changing Audiences

The content created overtime becomes obsolete, and needs up gradation. The key factor for drops in performance contribution stems from changes in audience behavior, needs, wants, and perceived value of the content compared to other alternatives. The highlighting signals that tell you content is starting to fail include declining social shares, lower engagement rates, reduced time on page, fewer page reviews, and decreased results in traffic, impressions, new users, goal completions, etc.

Hence, for keeping up with changing audiences you need to compare the demographics of the masses reading the content now to those engaging with it at old peak performance levels. Besides this, you can also have a look at the trendy and top performing current ranking content on Google. These activities help you with increased audience awareness, and you can better re-pitch your content to the targeted audience through advert updates, mixed content inclusion, and fresh content promotion to revised audiences.

Enhancing Technical Performance

So many technical improvements can be made to improve content performance as well as accessibility to the audience such as lazy loading images, fixation of internal broken images or links, and mobile friendliness. Undeniably, content speed is a significant factor as much as its site maintenance as well as a usability issue. Therefore, when you make content all device ready and faster to access, you expand its reach as well as suitability for the purpose. To boost your content, a little technical SEO changes can be of great help. For instance, new SERP features inclusive of accelerated mobile pages (AMP), content prioritization on mobile, and other broader gains attributed to technical activities implemented.

Increasing Content Understanding

Content understanding is of vital importance. If you write down a content that is too difficult to understand for the users or you are writing in an ambiguous way, then your content cannot reach out to the potential audience. Therefore, it is advisable to write in a simple and precise way that communicates your message well to the target audience.

Precisely, content stagnates most of the time and frequently gets off the website, revamped or overlooked entirely. However, to improve your stagnant content one should always keep up with changing the audience, improve technical SEO, and increase content understanding. Besides this, enriching topical completeness, pruning, and combining completing content are also effective methodologies.

tips to make your ecommerce app a success

Enterprise Mobile App Development Trends In 2019

Topmost Enterprise Mobile App Development Trends In 2019 

When a year is about to end or a new year starts, the internet is flooded with different types of predictions. For business entrepreneurs, these predictions are meant to be the best tricks to keep themselves updated with the industry’s new norms. 

Undoubtedly, the development industry is wide and when it comes to mobile app development, it becomes more important for the professionals to focus on each aspect. Mobile applications directly interacts with the users and solves their purposes with ease and that too by offering an exceptional experience. An app owner expects exactly the same from its upcoming product that it will serve the users appropriately and leave a mark of complete satisfaction on the users’ mind.  

Do you know what are the factors that beautify an app and fill it with a newness? Your answer must be advanced features and functionality integration. That’s correct somehow! Besides, there are ever-evolving mobile app development trends that make an app rule over the web. If you don’t know about such trends, proceed with the blog. You will get insights into each and every single detail about the described mobile app development trend. 

Know about the latest mobile app development trends and their influence on the app development process – 

Real-time data sharing

 We are discussing the impact of the latest trends on enterprise mobile app development. Today, enterprises are able to collect the data in brilliant ways. To groom their data management, they now require a robust app. The app needs to be built on real-time data sharing and should perform outstandingly by saving a lot of developers’ time. This trend also helps enterprises attain their objectives as they are now free to focus on other business aspects rather than data management.  

  • Emerging wearable technology 

Wearable technology based devices have great significance in the individuals life. Whether it is a smartwatch, band or goggles, every device pulls users’ attraction with its powerful technology usage. According to a survey, enterprises started allowing their employees to access data and relevant apps through their wearable devices. They want to make their workers smart in terms of technology presentation.  

  • VR & AR app development 

 Virtual reality and augmented reality apps are no longer new concepts for the developers and users. But still, these are making mobile apps strong and advanced in terms of UX. Apps built on the concept of AR and VR are used by enterprises to identify the customers’ virtual needs through these apps. An app can get amplified success and admiration if it gets integrated with AR and VR technology features.  

  • User experience prioritization 

The trend is also not new but developers often ignore it at the time of mobile app development. An app’s foundation is based on better UI and enhanced UX. If it has both of these, no marketing tactic will scatter it to get maximized user base. During enterprise app development, one needs to identify the target the business target audience and identify their interest to build excellent app UX. Adopting this trend will let enterprises reap the business benefits in terms of the largest user base and optimum return on investment. 

  • Blockchain development adoption 

Blockchain is basically associated with the era of cryptocurrency. Apart from dealing with cryptocurrency, there are many other benefits that enterprises can have by using apps based on Blockchain technology. Use of blockchain makes the data centralized and secure over the web. The reasons suggest big enterprises adopt blockchain app development, so that they can create a higher level of transparency between their business transactional process.  

  • Introduction of machine learning 

By witnessing the powerful influence of AI and machine learning, small and big businesses are embracing these technologies for their unparalleled growth. They started demanding mobile apps based on machine learning technology. Their belief with this technology is becoming stronger as they perceive that they will be able to create more personalized experiences between their businesses and users. In short, the trend has the potential to stay here in the industry for many more years.  

  • On-demand app development 

 On-demand apps are the need of the hour. Every business wants a suitable app to run their business. Businesses are now also demanding mobile apps by keeping their user’s demands in mind. They consider that the apps developed especially for targeted users will serve them in exceptional ways. It’s a common mobile app development trend, which is gaining ultimate attention by the developers and businesses.  

  • Improved IoT integration 

IoT represents the world, where everything is connected digitally with each other. Whether it is a digitally integrated refrigerator, washing machine or anything else which understands users’ commands. It’s especially making all the businesses advanced by facilitating them with the IoT-enabled apps and devices. This has become a powerful app development trend and making the industrial world far easier to track and manage.  

Bottom Line: 

So far, the field of mobile app development has witnessed myriads of technological transformations. But now, with the assistance and introduction of such wonderful mobile app development trends, it has become quite helpful to create apps with advanced functions and UX enhancing features. If you’re a reputed mobile app development company, who believes in rendering quality apps to the clients, adopting the aforementioned trends will help you in great ways. 

 

About The Author: 

Tom Hardy is a highly experienced mobile app developer at Sparx IT Solutions. He is hard working and strives to deliver something unique to the clients. Working as an app developer, he portrays his interest in writing informational blogs on trending technology topics that help make people understand about a concept. 

Tips to using marketing automation

How Artificial Intelligence Changes The eLearning Environment

5 Reasons Why AI is the New Star of the eLearning Environment

Ever since computer scientist John McCarthy held an academic conference back in 1956 where he coined the term “Artificial Intelligence”, AI has been developing and changing our environment for the better.

As opposed to the science-fictional view where intelligent machines rise up to take over the world, in our reality, AI has been more than helpful. In fact, it has been essential in many developing industries. But AI is more than that. It can help us become more productive, more aware of our surroundings, and it is no wonder that experts are finding ways to implement it to improve the educational system.

Now, eLearning is certainly not a new industry, but it is still developing. And, AI is perfect for it. AI is definitely changing the eLearning environment for the better, and today, we are going to explore five reasons why this particular statement is absolutely true.

  1. A Real-Time Solution for Every Point of Confusion

In case you are not speaking the educator lingo, a point of confusion occurs when a learner doesn’t quite understand the material. It is what happens when you are reading a book and suddenly realize that something is off and doesn’t add up to your prior knowledge.

Points of confusion are a natural part of every learning curve. When detected and addressed, they help learners gain a deeper understanding of the study materials and connect newly learned concepts with previous knowledge. But if they pile up, they form knowledge gaps.

This is why classroom teachers encourage students to ask questions. In eLearning, however, students and corporate trainees didn’t always have an opportunity to address their points of confusion before moving on with their lessons. Until now.

AI enables them to consult digital mentors in a similar way you would consult Google Assistant over dinner instructions or travel tips. Similar because digital mentorship doesn’t yet offer voice search capabilities. Instead, it uses instant messaging services – chat.

As a real-time communication channel, chat makes answers, solutions, and expert advice available anytime and anywhere. Whenever students come across a point of confusion that needs to be addressed, digital mentors can help them overcome the obstacle.

  1. NLP Helps Educators Bridge All Language Barriers

 Additionally, students from all over the globe can chat with digital mentors and take online courses in their own native tongue. For this, we have to thank a special capability of artificial intelligence called natural language processing (NLP).

NLP is what allows machines to communicate with humans. Regardless of which human language they use, students can seek answers from chatbots and receive answers in their native tongue. NLP is responsible for making this interaction natural and fluid so that students don’t have the impression that they are talking to a machine.

  1. Personalized Learning Paths for Every eStudent

 Personalized learning is not a novelty. Long before eLearning and AI, classroom teachers have been using it to adjust the learning material to diverse needs, requirements, and interests of individual students, thus boosting their motivation and retention rates.

But in an offline environment, this approach can be employed only to a certain extent. Even today, educators can hardly devote their time to a great number of individual students during class time. In such a situation, they can use AI-enabled LMS software solutions to create online course material that is highly personalized for each of their students.

AI is a powerful data collector. When it is allowed to observe students in an online environment, it can learn a lot about their learning styles, habits, and preferences. Using that data, educators can create custom-tailored learning paths with various content formats (text, video, and audio) and different difficulty levels, based on every student’s learning style and progress. That way, students can learn at their own pace.

  1. Edutainment Plus Gamification Equals Knowledge

 Edutainment is an overlapping field between education and entertainment, where learning material is presented in a fun and easily digestible way. In certain variants, It taps into our human fondness for games to increase learner motivation through competition.

Explained in plain language, that’s exactly what gamification is. This learning technique for the modern age has found a suitable area of application in eLearning.

Without any help from AI, gamification can be deployed through social learning, point scoring, and contests. But with artificial intelligence, it becomes even more interactive, fun, and effective. As in our previous example, gamification too relies on AI to collect data.

Once equipped with a deeper insight into their students’ learning styles and habits, educators can create gamified learning experiences that are extremely engaging to students.

  1. Greater Speed, Efficiency, Flexibility, and Mobility

Artificial intelligence in eLearning offers time-efficiency, higher knowledge retention rates, greater flexibility, and an opportunity to learn on-the-go. Both educators and students can benefit from AI-enabled LMS software solutions wherever they are and whenever the need arises.

Speed is also guaranteed. We’ve already talked about real-time solutions to points of confusion, but digital mentors can provide guidance and support even when there are no specific problems to be solved.

In search of material for further reading, AI can scan entire databases and libraries within seconds and share links with inquisitive students. Instead of having to wait for the morning to go to the library and find the book they need, late-night learners can have it instantly.

As for educators, AI helps save their time by collecting student data, assisting with course creation, and reviewing student progress through automatic grading.

Wrap Up

These are only some of the ways in which artificial intelligence is making the present and future of eLearning richer, more engaging, and successful beyond anything the early educators could have imagined.

virtual desktops in ecommerce websites

Virtual Desktops In Ecommerce Businesses

Advantages of Using Virtual Desktops in E-Commerce Businesses

These days, numerous updates and upgrades are happening – most especially in the digital world. However, one of the newest technology that is introduced are virtual desktops.

What are visual desktop? Visual desktop is simply a virtual software wherein the environment of a computer’s desktop is expanded beyond its physical screen display limits by means of a software.

Virtual desktops are usually used by companies and e-commerce businesses that wants all of their data to be stored in a single and central location. In fact, cloud services in Kansas City utilizes virtual desktops as it is proven to be an effective tool in their business.

If you still want to know more about this technology, here are some of the advantages of virtual desktops and why you should make the switch now.

Cost efficient

One benefit of virtual desktops in an e-commerce business is its cost efficiency. As this reduces the need to provide brand new desktops, opting for virtual desktops decreases the desktop management and its support costs.

In addition, choosing to go for virtual desktops also means it does not require too much RAM and storage space. This means that you don’t have to purchase and invest in expensive machines, monthly upgrades, and annual updates for your business.

Instant backup

For the longest time, employees have been dependent on machines to back their data and information up. Though there’s nothing wrong with this process, there are some instances wherein their data and files are compromised due to the machine’s failure.

With this in mind, choosing to use virtual desktops is the way to go if you don’t want to be worried in losing all your data and files. By using this over machines, it immensely eliminates one’s dependence on the machine’s storage power. Instead, all their files are safely stored on remote servers – without them to back it all up manually. This move definitely makes backups and restorations an easy process, most especially if you don’t want to go through any data loss.

Minimizes lag time

Do you ever experienced unexpected and unnecessary lags every time your working? This is because machines can be overloaded with files, data, and information. By using virtual desktops, it minimizes lag time since your all your data are placed to powerful remote servers where your programs, files, and data are centralized.

Security features

Virtual desktops offers every user an enhanced security over using machines since employees does not have to carry all their files and data. With this being said, it also reduces the chances of losing it because all your data are stored in one central location that is password protected. Moreover, this also adds to your data integrity benefits since every user’s data is backed up regularly and centrally.

Increased productivity

Given that all data, files, programs, and information are stored in a central location, every employee have the power to access them all in multiple devices – whether it may be a desktop, laptop, tablets, or a mobile device. For this reason, it allows them to access the needed data anywhere without any hassle. As a result, it provides a productive and conducive working environment for employees as they can easily have an ingress wherever they are.

Key Takeaway

Virtual desktops have numerous benefits – both for your e-commerce business, for your online marketing and your employees. It extremely makes any work environment more reliable and secure. It simply makes everything attainable compared to using the traditional way.

Professional Dating Services SEO

6 Mobile Apps That Failed

Top 6 Mobile Apps that Failed Miserably

The constant change, the ever-changing need is pushing enterprises to come up with new ideas every then and now. The pressure built up to sustain in the market is huge and many times it becomes difficult to cope up with volatile upturns in the market.

The advent of mobile phones, more precisely smart devices has evolved the way users perceives things around them. It has given them a sense of power to perform any task from wherever they are with the help of just one device – their mobile.

It seems magic on the outside but inside its lot more chaotic. Every day numerous apps are introduced in the market for end users. Some are an instant hit, some take time to get an upscale position, some reduce to ashes in no time. Today, in this blog we will tell you about top 6 mobile apps that failed miserably in the market and today no one tends to remember it.

  1. Jaiku

Launched by Google in 2007, Jaiku app was designed to post messages or thoughts on the platform. It was kind of social media platform for users. Jiaku was created to compete with Twitter. The app was created by Finland developers and later Google purchased it.

However, Jaiku couldn’t become a famous app as expected by Google and later had to be removed from the list of Google offerings due to lack of users on the app. This gives learning to us that even big brands cannot make an app successful. It’s the users who are deciding whether the app is exceptionally developed to cater to their need.

So, next time you look for an iPhone or Android app development company, make sure that the app you are going to make can withstand tough competition in an overcrowded market.

  1. Friendstar

Friendstar app was developed by Tom Anderson in the year 2002. It was acknowledged as the first ever social media platform to connect with friends easily. It also did not let users connect with any anonymous person thus saving the user from any threat. It started with the funding of around 50 million dollars at the time of inception. Tom believed it would be one of the greatest projects ever.

And it was until the app started to lose its userbase. This happened since Friendstar did not ride well with time and failed to introduce any new features or functionalities to make the users loyal on the app. Had they been innovative and proactive, Friendstar could pull out more from the market and be a big success.

Fact Alert: When Friendstar was at its peak, it even received an offer from Google. The company intended to buy the platform for around 30 million dollars but Friendstar declined.

  1. Hailo

Started in 2013, Hailo was a mobile app to get taxi services. It was a huge hit in the New York city when introduced. People were all over Hailo cab. Hailo taxis were yellow in color. The app was invested with around 100 million dollars, but the sad part is that they were broke by October 2014.

With e-taxi legalization, there was intense competition with Uber and GetTaxi. However, Hailo decided to touch the market by providing good prices for yellow taxis compared to black classic cab provided by Uber. On the other hand, Uber had great marketing strategies for all segment of users and hit the market hard with the introduction of UberX. Finally, they had to retreat Hailo services from New York.

  1. Everpix

The founder of Everpix, Mr. Latour realized that it becomes impossible to fetch the best pictures from tons of pictures in the mobile device. To end the pain, he decided to build an app that extracts good shots, arrange them and store them online automatically.

He built a whole new team of developers and designers to create the app. Everpix was a huge hit and had 55,000 active users by the end of 2012. However, they shut down in 2013. The reason for failure was:

  1. a)Huge investment in employees to make the app run with ease. As per the analysis, it was found that 1.4 million dollars out of 2.3 million raised was spent only on employees.
  2. b)Though Everpix had its pace in the starting, later company was not able to sell the app to users. They did not hire any salespeople or did campaigns to promote the app which was a big mistake.
  1. Google Wave

Build to change the game of communication, Google Wave was launched in the year 2009. It was supposed to help users to collaborate thoughts and messages on one platform along with editing documents. In The starting, the app surely was thought to be the best, but with time users found it complex to function and use.

People hardly knew about Google Wave due to lack of app promotion and branding, the promises done by Google Wave were not met, and the app was difficult to use. All these factors led makers to pull back the app within 6 months of its launch.

  1. Auctionata

Founded in 2012, Auctionata was developed to ease the idea of auction around the world from a smart device. It was designed so that bidders could use the app to bid price on their favorite products and participate in the auction from anywhere. Despite having a good plan, the app failed miserably and was pulled back in 2017.

The challenge here was failed user expectations, slow broadband speed, poor customer service, and online payment challenges. Despite huge investment placed during its foundation, the app was not able to mark its place in the market.

 

Conclusion

At the end not of the blog, its clearly understood that it’s not just big investments, digital marketing plans, ideas that are going to run the app and make it hit. It’s the effort, perception, and channel that would make the app real hit and acceptable by users. Developers need to be very proactive with the approach if they tend to make their app a huge success for the long run. It’s better to learn from mistakes rather than doing one and ending up with nothing.

 

Author

Jagdish is the digital marketing strategist at Finoit Technologies, a reliable .Net and java development company. His responsibilities include promoting digital marketing initiatives at Finoit. He keeps researching on the new trends in the IT industry & help Finoit to be vocal about its capabilities as a successful java and .Net development company

SEO for Ecommerce tips

Organic Ecommerce SEO-How To Do It In 2019

Ecommerce SEO: How To Conquer The Organic Channel In 2019

There are so many viable digital marketing methods today that retail promoters can be at a loss trying to figure out what to focus on. Should they invest heavily in influencer marketing? Build a compelling brand on social media? Find a new audience through podcast advertising? Or maybe programmatic PPC should be the centerpiece.

But it’s actually a simple decision to make if you think logically, and the answer is none of those options. In actuality, organic marketing — finding ways to show up in online searches and earn clicks (and conversions) that way — remains the most consistently-effective long-term method for ecommerce, so it warrants top billing, no matter how challenging it may be.

And make no mistake: it is challenging, particularly in a time of more competition than ever before (and an increasingly-challenging search environment, particularly on mobile). So how do you do it? How do you step up your organic search efforts in 2019? Here are some tips for conquering this all-important channel:

Polish your technical SEO

Technical SEO may not be much fun to work on, but it is a necessary component of winning organic traffic. After all, if you make an egregious technical mistake (such as preventing your pages from being indexed by Google), you can excel in every facet of your marketing strategy but still fail to get the results you want.

Ensure that you’re answering all of the following questions in the affirmative:

  • Is everything on your site accessible and indexed by Google?
  • Do your pages load quickly, even on slow connections?
  • Are your layouts strong on mobile and desktop screens?
  • Does your store have strong security?
  • Are you up to speed with GDPR-related data concerns?
  • Do your pages have clear metadata and canonical links?

That’s a good start, but since technical SEO standards change on a semi-frequent basis, it won’t be enough to have a website polished for 2018 standards. I recommend following sites like Search Engine Land and Backlinko to keep up with the latest updates.

Get keywords from your competitors

Keywords are still vital for organic SEO, even though semantic search has come a long way, and you need to use them properly if you want to rank for relevant (and profitable) searches. The best way to determine how well you’re using keywords is to look at how your most successful competitors are using keywords — something that you can do with a tool like Ahrefs.

Review all the keywords they’re targeting, and review the pages that are ranking highly. Are they great pages? Is there room for improvement? Look for the areas you can perform in: either where the content is surprisingly weak, or where niche keywords have been overlooked. The more you can create content to target those weaknesses, and work forgotten keywords into your pages, the more organic views you’ll earn.

Find a blogging niche and produce regular content

Unless you’re fortunate enough to have a juggernaut of a brand with enough name recognition to make anything you do a massive hit, you’re not going to rank well through sporadic chunks of content. You not only need to have content spread out across different topics to rank for those topics, but you also need that established online presence to prove to Google and all other search engines that your business is formidable and trustworthy.

But how do you do this? Well, you already have keyword research under your belt, so it’s time to put it into practice by creating content. If your store doesn’t already have an attached blog, rectify that, and start producing content — just ensure that you target a niche, whether topically or tonally. Look for some kind of unique selling point to your content: something that will draw people in from other sites doing broadly-similar things.

And once you have that selling point, keep putting out content whenever you can, and promote it to whatever extent you can through your website, social media channels, word of mouth, even PPC ads if you’d like. PPC ad clicks won’t bring up your rankings, but if they get people talking about your business, the resulting organic links will.

Focus on the strength of your brand

The online retail world is saturated with both generic supply and plentiful options for buyers. That makes it incredibly tricky to stand out through product or store quality alone. Your products may be better, but if there are thousands of sites offering things 90% as good, you’ll still have a tough time. Today, the distinguishing factor isn’t product quality, or even pricing in many cases: it’s brand strength.

Firstly, you must commit to achieving a fantastic level of quality across every facet of your communications (if you’re not familiar with power words in marketing, start reading up on them and using them in your copy). Everything from your landing pages to your marketing emails should be carefully cultivated to establish the brilliance of your brand, and to keep your customers so happy that they’ll take the initiative to discuss your brand on social media.

Secondly, you must make your customer service exceptional. The better your customer service, the more complimentary people will be when talking about you, and the more recommendations you’ll receive. So take the time to listen to your customers, engage with those who have negative remarks, and learn from your mistakes. That’s how you get better.

Send out free samples and products

I mentioned influencer marketing earlier, something that has led to a surfeit of posts marked #ad across various social media platforms. That’s not the only way you can market using influencers, though, because there’s nothing stopping you from sending products to relevant people for free. It’s a simple tactic: you tell them the stuff is free for them to keep, and that you’d certainly appreciate it if they wrote about it (or filmed footage for it), then leave it with them.

If they don’t talk about your brand, well, no big disaster. You only lost some free samples or cheap units. But if they do talk about your brand, you’ll earn natural backlinks that won’t raise any suspicions, all while forming some professional relationships that may prove useful. Isn’t something like that worth a try?

Ecommerce is a rough game, and there’s no winning it overnight. The biggest part of conquering the organic channel comes down to applying these suggestions on a consistent basis, month after month, year after year. And future-proof your site as much as possible — if you need to majorly alter your site in a year, you’ll run the frustrating risk of losing your previous rankings.

Alvomedia tips to combine software and digital marketing

Tips To Combine Software & Digital Marketing

How To Combine Software & Digital Marketing

Starting an online business is an ambitious career move, but one that can often prove both financially and personally rewarding when done correctly. To achieve this success, you need to know all the tricks of the trade that are going to get you and your business to where you want to go.

To get you started, this handy guide is going to outline why combining software with your digital marketing and tell you how to get started with it.

Why should you combine the two?

When you begin to embark on running your very own successful, online business, you will be looking to employ every possible tactic to ensure that you can maximize your profits. One of the benefits of combining elements of digital marketing with various software is that you will be able to run your business with an accurate inventory, easy navigation, and reach as many potential customers as possible. With all this in mind, it is important you learn the possibilities of this strategy and exactly how this can help your business venture.

Make the most of the marketplace

One of the best platforms to start your online shop is Amazon. Amazon garners high traffic because of its notoriety and ability to find anything a person may be after. Amazon’s Marketplace, furthermore, allows businesses to sell their own products without much hassle.

SellerCloud offers Amazon marketplace integration which will help you to maximize your online profile and selling power, giving you an edge in one of the biggest online marketplaces in the world.

With the shadowing tool from SellerCloud, you can link multiple Amazon listing to one stock keeping unit that will allow you to keep on top of your inventory easily and accurately. SellerCloud can also help you to manage and process all of your orders, including both single items and kits/bundles while maintaining stockroom integrity.

Employing a software such as this to your business is a sure-fire way of getting things off to a good start and maintaining your success in the long run.

Tailor to the platform

When it comes to getting your products noticed, you need to be aware of the digital marketing lessons for Amazon that are going to help you be as successful as possible. For example, you can use Amazon to track the behavior of shoppers; this is a highly useful bit of data and it will aid you in refining how you run your business to ensure you get the most traffic and analyze what your current customers need to keep coming back to you.

Underpinning all of this, of course, needs to be an inherent understanding of the basics of making an online business work. Before you start to think about integrating software with digital marketing, you need to know your target audience and how to reach them. Once you know this, you will be able to make sure that every element of your campaigns is hitting the mark and getting the maximum profits possible.

Is VR content worth investing in for businesses?

IS VR Content Worth Investing In?

Fad or Future: Is VR Content Worth Investing In?

When the Oculus Rift raised $2.5 million in 2012 (and went on to be bought by Facebook just two years later for a remarkable $2 billion), it heralded the growth of the VR industry that would take place over the following years. The now-ubiquitous image of the plastic headset has become synonymous with VR technology, and technology expos are rife with consumers swatting at invisible insects and barrelling down stomach-churning virtual roller coasters.

But while this leap in mainstream attention is undeniable, it’s also important to place this relatively-short period of time within the wider context of the history of VR. After all, VR machines have existed in some form for decades — Morton Heilig’s Sensorama Simulator machine was patented and functional way back in 1962.

And if you’ve been around for at least a few of those decades, you’ll know that there’s long been an ebb and flow to the buzz of VR technology. Someone notable sings its praises, or a new piece of kit hits the market, and the market is infused with a sense of childlike wonder and optimism… for a while. After that, it dies down again.

The impartial observer, then, might well conclude that this pattern is just going to repeat over and over again for decades still to come. But is this true? Will the current generation of headsets hit a wall and drift off the market, or will the coming years see VR finally deliver on its obvious promise and achieve popular appeal through exceeding consumer expectations? That’s what we’re going to ask — and try to answer — in this article. Let’s get started.

The possibilities (and viability) of current-generation VR tech

Of all the contenders with any kind of mainstream support, the most recent (and most advanced) to hit the market is the HTC VIVE Pro, which released earlier in 2018. While it bumped up the per-eye resolution to 1440 x 1600 using updated AMOLED screens, it only offered iterative improvements on the headset model of the original rift.

All the fundamental issues of the first-generation Oculus Rift remained in place — the discomfort of having a lumbering plastic device strapped to your head for extended periods, the eyestrain produced by glaring close-range at digital screens, and the problem of motion sickness in systems that simulate movement without really suiting it, to name a few of the top drawbacks.

So, what kind of content does this support? Anything where you’re fixed in place (or move step-by-step through preset paths) and the emphasis is on the visual experience. There can be interactivity, yes, through largely though cumbersome custom controllers — plastic rifles for shooting games, plastic grippers for tactile puzzle games, etc.

The issue there is obvious: the interactivity has (thus far) been the main selling point of VR devices. People who simply want to watch media will use TV displays and be left with sore strap-marks on their faces. If the interactivity of VR is still just a practical novelty, then where is the lasting mainstream appeal to come from?

The relative practicality of AR tech

Unlike VR, AR (augmented reality) has already achieved widespread usefulness. Because it’s now possible to view AR content through an average smartphone, more and more businesses are investing in AR software and apps — particularly in the ecommerce world, where even the slickest of online store systems remains inferior in some significant ways to the old brick-and-mortar model that allowed people to tangibly interact with potential purchases.

As such, if the titular question were about AR, the answer would be a clear and resounding “Yes” for anyone determined to keep up with shifting UX standards. Consider what Ikea accomplished with its Ikea Place app. Through equipping online customers to easily preview how certain products would look in their homes, it made progress towards overcoming that experiential gap in trust.

With suitably advanced AR tech, an online customer can know with a decent degree of certainty whether a selected furniture item is going to fit (and look good) in the space they need to fill. And while this currently functions for size, shape, and color, it’s likely that eventually there will be a facility to factor in properties such as weight and texture somehow — not in how users interact with the virtual products, but in how the virtual products interact (confirming that a selected desk can hold the heavy items selected to be placed on it, for instance).

Because VR is not moored in the real world, it lacks the obvious applications of AR. It would be relatively simple to create a 3D VR layout in an app, but without that link to a real environment it wouldn’t be especially useful for the purposes we just covered. So while brands all over the world are allocating budgets for Place-style apps and gamification systems, they remain lukewarm on VR. And it might seem at this point that I’m similarly lukewarm on it, but that actually isn’t the case. In fact, I think it has an incredible future (emphasis very significant). So let’s look ahead.

What needs to change for VR to fulfill its potential

In anticipating where VR may eventually go, it’s tempting to leap to the possibility of complex sensory feedback systems that could produce Matrix-style realities, but I prefer to stick to what seems imminently achievable. Any such system would need to go through long-term testing — if the technology were market-ready today, it would still be years away from popular release.

To that end, let’s look at the biggest things holding VR back at the moment, and consider how they’re likely to be resolved (or mitigated) in the coming years:

  • Processing demands.It takes a powerful machine (by today’s standards) to generate high-quality VR imagery. In the future, I suspect we’ll see cloud processing streamed over internet connections. Today’s networks aren’t up to the task yet, but once infrastructure advances to that point, I expect to see subscription VR services along the lines of Netflix or Amazon Prime.
  • Cable attachments.It’s difficult to fully enjoy an immersive VR experience when your headset is attached by a lengthy cable to your PC or games console, but this problem will be resolved by wireless transmission. The HTC VIVE devices actually have a wireless kit about to be released, so it will be interesting to see how well that performs.
  • A lack of content.There isn’t much VR content available outside of the gaming enthusiast world, because it’s a very fresh industry and there isn’t much incentive for big brands to target VR. As the technology matures, this problem should go away.
  • As previously noted, staring at tiny screens just ahead of your eyes is inevitably going to cause some eyestrain that will discourage people from spending very long using VR tech, but the current headset type might not be the end game. Back in 2016, the Avegant Glyph headset proved that it’s viable to use reflected light beams instead of screens to mimic how we actually see — and while its implementation was flawed, it’s a new technology. Given time, it could work wonders.
  • Even if you have a device capable of running VR content, a good headset will set you back hundreds of dollars. Given its current niche appeal, this price puts it well outside of the means of the average consumer (in the ecommerce world, you could buy or sell a businessfor less than you’d spend on a fully kitted-out HTC VIVE Pro setup).

If all of these issues are addressed as I anticipate — data and content is streamed wireless, content production reaches a tipping point, eyestrain is solved, and costs come down dramatically — then I can easily envision it becoming very common for people to spend hours of leisure time using VR content, and for VR headsets to become fixtures in business environments. But now it’s time to return to the titular question, which concerns only today. Is VR content worth investing in now? That depends on various things. Let’s take a closer look.

The value of factoring VR into your content strategy now

Regardless of what exactly your business does, if you have ambitions for further growth, you’ll have an overall inbound marketing strategy, and that strategy will encompass content production of some kind. You’ll likely produce blog posts, guides, resources, infographics, and anything else you deem of interest to your target audience and likely to return value to your business.

Now, the prospect of producing VR content should seem very intimidating, because it’s a major department from that standard formula. Not only does it require a totally different set of skills (likely provided by a VR-focussed developer), but it demands a much broader and deeper understanding of customer preferences, as well as a solid plan for getting people to actually experience and engage with the content — no easy task today.

The organizations that have already been able to use VR well have clearly put a lot of thought into their execution. Most notably, they have either provided the necessary hardware (at a store, or at an event) or made their content also viewable through conventional means (a 360-degree video can be viewed through a VR headset, or in 2D using panning controls).

On that note, if you’re going to produce VR content in the next few years, 360-degree videos are going to be the way to proceed — the necessary cameras are relatively cheap now, and the content will be viable today while retaining future-proof functionality. But I actually wouldn’t introduce VR content of any other kind to your content strategy today. Not for some time.

Does this mean you shouldn’t invest in VR content? Yes… and no. You shouldn’t invest money in creating it, but you should invest time in learning about it. Here’s the real takeaway of this entire piece: VR isn’t much use for today’s small or medium enterprise, but that’s going to change. It might not be for a decade, but it’s going to happen, and you’d be well served being ahead of the curve when it comes to familiarity.

Think back to when the smartphone appeared, and how sluggish website owners were in adapting to the need for mobile-responsive content. If you develop your understanding of VR tech today — and, most importantly, consider how VR content might one day work for you — then you can be fully prepared to jump on the VR trend when the time is right.

Why should you hire a content marketing company for your business?

An Evergreen SEO Strategy

An Evergreen SEO Strategy In A World Of Change

SEO is perpetually evolving. As the owner of a London search engine optimisation service, it’s my job to stay on top of the updates and algorithm modifications of Google to continue to keep my clients on page. In fact, I have had to change my whole small business version more than once to keep up with this world.

Alas, many companies do not know an search engine optimization plan which worked just last year may perhaps not be the best approach today. Some times easily do convince someone to modify his strategy, he tends to live in the past, maybe not rather than focusing on positions and hyperlinks accepting RankBrain the user experience, and also new algorithm improvements into consideration. Upgrades to search engine optimisation plan don’t come about every number of decades. As changes stack up to build engines themselves, they take place constantly.

Agree to Powerful Search Engine Optimisation

I see a few challenges arise time and time again While I use organizations hoping to understand their own search engine optimisation.

For you personally aren’t updated on the latest news and improvements to the algorithms of Google, making it problematic to allow them to understand why their strategies needs to change. Last calendar year, Google started utilizing mobile-friendliness to rate search results, and it bolstered this method this might. Last fall, Google started to count on RankBrain to track and refine its rank processes. The search positions entire earth is shifting, and also a superb search engine marketing strategy must vary with this.

Additionally, I’ve had conversations. Every business and company differs, thus we customise each program predicated in an approach where decisions are created dependent on tests, data analysis, overall performance, and KPIs. A strategy requires refinement and analysis as time passes, although many decision makers want the total picture up-front. Prioritizing the ability to plans is more essential than developing a comprehensive plan.

In the past, when Google made alterations to its algorithms, a couple of tweaks that are search-engine have been enough to stick to top. Nowadays , a successful search engine marketing program takes attempt, more hours, and number than ever before. As Google gets brighter, search engine optimisation strategies must comprise well-written authoritative long-form articles, a more technical search engine marketing application, a web site with a leading user-experience, societal signals connected to the new (enjoys, stocks, etc.), and a standard linking method.

No more contemporary search engine marketing plan could succeed without fresh content, a more strong branding strategy, and steady reevaluation of opportunities for UX advancement. Google needs something simple: to provide the most relevant and useful results for almost any given key term. Meeting the issues in the search engine optimisation world of today suggests keeping it easy and keeping your customer, inviting, informative, as well as pleasing.

Creating a SEO Strategy That Lasts

All businesses manage change in 1 form or the other, while this means staying on top of the most recent product improvements, staying in touch with competition’ service choices, or staying before customer requirements.

Dealing with those challenges means adopting the inevitability of change. Averting or Struggling the discomfort around change causes it to be more difficult if change becomes the only option. Though creating website modifications, uprooting procedures, and thinking otherwise in regards to the client journey might seem as a hassle in the beginning, the result of SEO will probably be worth every penny.

To build a SEO plan that is better, follow the following four steps:

Stay Informed about the information. Stay on top of what is occurring in your market, and build up your self being a thought leader in your area by publishing on sites. No executive needs to be behind the days regarding his industry trends.
Place value more than flashiness with your articles. Content that appears in your own website and content material are critical for an extensive search engine optimization strategy. When putting that material together — think of your customer — not the almighty Google. Exactly what exactly do your customers wish to hear? What exactly do they need to understand? How much advice are they searching for and in what format?
Always enhance the user experience. Your web site needs to always be a job in advance. Focus on producing the transformation procedure as simple as possible. The your website becomes more the greater your customers will engage with you. Utilize click tracking (nuts Egg is good), eyetracking , user testing, along with voice of client investigation applications.
Meet with your crowd members where they have been. Know in which your customer foundation is talking, and also get involved there. Share content that is relevant, give exemplary customer service, and also be extremely useful. Social signals from the shape of opinions, shares, likes, tweets and more will result in your search engine optimisation rank.
If our customers are far behind those times, forcing them to shake their SEO plans can be tricky. However, for the organizations that do want to build a plan, using those actions — concentrating on UX, creating content that is relevant, staying up-to-date, boosting the customer travel, and being social — will pave the trail towards success.

Develop a strategy that may evolve and adapt with the changing times so that when changes occur, you will be ready to meet them.